HomeMy WebLinkAboutVLMD Group Sales May 2020
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: May 2020 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 3 Last year: 12
YTD leads generated: 78 Last year: 81
Groups booked YTD: 16 Last year: 23
Room nights in system: 9,972 Last year: 15,976
Leads in system: 26 Last year: 38
Future Pipeline: 19,700
Room Nights on-the-books (current year): 5,672 (7,903 pre-COVID)
Room Nights on-the-books (next year): 4,300
What’s Next:
All Travel Suspended through end June due to COVID19 – next tradeshow will be Destination
West in late July/Aug (dates were postponed and Denver location still TBD). Tradeshows from
Q2 being rescheduled for Q3 and Q4.
Executive Summary:
Group Sales & Tourism Efforts
Webinars with meeting planner panels – education/communication
Mitigating cancellations and re-bookings of groups; managing external and community
relationships
Enhanced relationship building/engagement with in-market planners
Reinventing selling strategies; pivoting to “when you’re ready, we’re ready” approach
VVP attended/exhibited at 0 meeting
industry tradeshows:
0 Meeting Planner Attendees
0 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tours to
drive group business to Vail
0 Meeting Planner Attendees
VVP hosted 0 client events in May
0 Meeting Planner Attendees
VVP attended/exhibited at 2 meeting
industry tradeshows:
430 Meeting Planner Attendees
44 One-on-one Sales Appointments
VVP hosted 5 site and 0 FAM tours to drive
group business to Vail
5 Meeting Planner Attendees
VVP hosted 0 client events
0 Meeting Planner Attendees
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
Creating virtual activity options/itineraries