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HomeMy WebLinkAbout13. VLMD Group Sales July 2020 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Re: July 2020 Group Sales Dashboard Key Performance Indicators (monthly totals & YTD totals): New leads generated: 13 Last year: 29 YTD leads generated: 105 Last year: 125 Groups booked YTD: 17 Last year: 30 Room nights in system: 9,633 Last year: 18,792 Leads in system: 31 Last year: 31 Future Pipeline: 20,863 Room Nights on-the-books (current year): 4,779 (7,903 pre-COVID) Room Nights on-the-books (next year): 4,845 What’s Next: All Travel Suspended through September – 3 tradeshows budgeted for remainder of the year and all take place in October. Destination West & GMITE (AZ) & CONNECT (Las Vegas). Executive Summary: Group Sales & Tourism Efforts Hosting regular lodging property gatherings Rebooking numerous programs from 2020 to 2021 and 2022 Lead generation is picking up; 14 leads this month after 3 in May. Planners are interested in returning. VVP attended/exhibited at 0 meeting industry tradeshows: 0 Meeting Planner Attendees 0 One-on-one Sales Appointments VVP hosted 2 site and 0 FAM tours to drive group business to Vail 2 Meeting Planner Attendees VVP hosted 0 client events in July 0 Meeting Planner Attendees VVP attended/exhibited at 2 meeting industry tradeshows: 430 Meeting Planner Attendees 44 One-on-one Sales Appointments VVP hosted 7 site and 0 FAM tours to drive group business to Vail 7 Meeting Planner Attendees VVP hosted 0 client events 0 Meeting Planner Attendees 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com We have shifted focus toward Colorado and drive market business focusing on database of 1,700 planners in local markets. 2021 planning focused on drive market, strategic shift to marketing & property suppor 2020 Groups Sales Travel & Tradeshow Calendar Event Name Original Date New Date Attended IPEC Tradeshow 1/12/20 Same Yes-In Person VVP Group Sales Quarterly Vail Trip (Jan) 1/26-20/20 Same Yes-In Person MIC Annual Convention 3/10-11/20 Same Yes-In Person Houston Rodeo Planner Event 3/12/20 Cancelled No VVP Group Sales Quarterly Vail Trip (Apr) 4/13-17/20 Cancelled No GMITE Incentive Tradeshow 4/29-5/2/20 10/1-4/20 Yes-In Person Destination West Tradeshow 5/19-20/20 10/28-30/20 Yes-In Person MPI/WEC Tradeshow 6/6-9/20 11/3-6/20 No FICP Education Forum 6/24-26/20 Cancelled No VVP Group Sales Quarterly Vail Trip (July) 7/13-17/20 Cancelled No CSAE Annual Conference 6/3-5/20 6/30-7/2/21 Yes-In Person ASAE Tradeshow 8/8-11/20 8/10-12/20 No Connect Marketplace Tradeshow 8/17-19/20 10/19-21/20 Yes-In Person ACCC Tradeshow 8/18-19/20 Same Virtual Meeting MPI-SES Tradeshow 8/19/20 Same Virtual Meeting Cvent Connect 8/25-26/20 Same Virtual Meeting NYC Planner Event July - date was TBD Cancelled No MPI Rocky Mountain Chapter Golf Tournament Sep - date was TBD Cancelled No IMEX Tradeshow 9/14-17/20 Cancelled No FICP Fall Symposium 9/22-24/20 Cancelled No VVP Group Sales Quarterly Vail Trip (Oct) 10/13-17/20 Same Still TBD Destination CO Customer Appreciation Event 10/24-25//20 Same No Atlanta Sales Trip (MPI/ASAE/PCMA/Planner Event) 11/5-8/20 Same No MIC Serving Up Hope Luncheon 11/6/20 Same No Destination CO Holiday Showcase Dec - date still TBD Same No In Market Office Visits/Sales Calls Mar-Dec Same No Mo. Affiliate Membership Meetings (MPI/CSAE/Dest CO) Mar-Dec Same No