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Home My WebLink About16. Proposal for Lodging Liaison - Amy Moser Harrison - 9.4.20Proposal For Vail Local Marketing District Lodging Liaison Presented by: Project Overview: The Vail Local Marketing District (VLMD) would like to bring in a lodging liaison to engage the local lodging community on various subjects and issues and to enhance communication. Through this effort, the lodging liaison should bring the lodging community in closer alignment with the activities of the VLMD. The lodging liaison will collaborate with lodging sales and marketing representatives to form a collective voice and gain insights to inform the VLMD’s marketing effort. Project Duration: October 1 – December 31, 2020 Responsibilities, including but not limited to the following: • Cultivate effective relationships with each participating lodge leadership representatives • Gain consensus on key issues and report out to VLMD • Organize quarterly Lodging Round Tables (in conjunction with VR, VCBA, and VVP) • Be a collective voice at civic meetings including but not limited to Town Council, VLMDAC, etc. • Increase awareness of VLMD efforts, goals and results in lodging community • VLMD Partner Collaboration • Assist Town of Vail/VLMD with increased visibility, offers and information on lodges • Create and maintain lodging presence on DiscoverVail.com • Facilitate database growth through lodging collaboration when and where possible • Collaborate with Town of Vail to connect lodging community to Town efforts and assist with event promoters needs within lodging community • Establish and evaluate KPI benchmarks Approach to the Work: Understand: I will initiate this endeavor by seeking to understand current state of Vail’s lodging community by immersing myself within each participating lodge to gather insights Evaluate: I will then take the learnings and more deeply assess the insights to establish a consensus of what are the critical priorities, the areas of opportunity, and short-term and long- term strategic imperatives. Mobilize: Once a roadmap is established, I will prepare a strategic and tactical action plan to execute within 2020 and throughout 2021 (if contract awarded). This roadmap will incorporate all of the deliverables referenced above as well as meaningful KPIs will be determined. Why AMH Advisory: What sets me apart, where I truly add value, is my ability to obtain a trusted status with clients based on the leadership, support, and resources provided. I am excited to put my expertise and experience to work, knowing that I can produce outcomes that positively drive results. In addition, I recognize the value of relationships. To that point, I can develop and maintain strong, long-term relationships with strategic business partners and business stakeholders. These relationships, built on open lines of communication, have led to past success, and I’m confident this skill will drive future accomplishments. With experience in fast-paced, highly dynamic environments, I have developed the skills required to succeed in a variety of business settings. I am confident my proven combination of business experience and expertise, motivation, and a desire to grow professionally will provide you with an invaluable resource. For more in depth review of my experience, please review the following attached resume. But even more than my experience, what further sets me apart is my overall approach to work and life; my belief system. Here are a few things I believe: I believe in connection. I believe in the power of community. I believe in achieving goals. I believe a leader should above all else inspire. I believe in not stopping until I’m proud. I believe in art and in science. I believe that my experience, my drive, my sensibilities makes me ready to build something special and lasting. I believe in open-mindedness. I believe life is made richer through experiences. I believe in teamwork. I believe in having fun. Notable Career Achievements: As AMH Advisory is my new start-up consulting firm, I do not have a current list of clients, however, please find below three relevant career highlights showcasing KPI achievement: • Consistently achieved or exceeded annual budgeted revenue goals through a fully integrated sales and marketing plan; most dramatic KPI achievement in this regard, was in 2015, I was charged with a 20% topline revenue increase within two years; achieved 25% increase equating to a $10 Million topline increase by 2017 • As a part of my work as Global Sales Operations Director for The Ritz-Carlton Hotel Company, I developed and executed the overall strategic and tactical plan against a global launch of the new social recognition platform, which included stakeholder education and alignment, including global officers of Marriott Intl, global communication plans, resource deployment and vendor management. This platform developed between 2012-2014 is still in use today by all Marriott sales organizations World-Wide. • Each year and within every hotel, employee satisfaction is a critical KPI for each division head. Every year that I served as a Director of Sales and Marketing, I achieved the highest departmental employee satisfaction score within the hotel, boosting the overall hotel score. In 2012, 2016 and 2017, in the midst of team restructuring demands and dramatic revenue improvement expectations, I achieved 100% employee satisfaction scores. Lodging Community References: Investment: To represent the lodging community that hosts over One Million visitors into the Town of Vail during the non-ski months, I will dedicate the time required to perform against the deliverables within the three-month project duration timeframe for a total budgeted investment of $12,000. Upon acceptance, a contractual agreement will be provided for review and signature. I would welcome this opportunity to serve our lodging community in this way and believe that my efforts will produce successful contributions. Throughout the selection process, if you should need to connect with me for any reason, I may always be reached directly at 970.445.8188. Thank you very much for your consideration. Sincerely, Amy Amy Moser Harrison Principal AMH Advisory Meredith Macfarlane Patricia McNamara General Manager Director of Sales Four Seasons Resort and Residences Vail Sonnenalp Hotel P: 970.477.8601 P: 970.331.9537 Email: Meredith.macfarlane@fourseasons.com Email: pmcnamara@sonnenalp.com Jon Walters Director of Sales The Sebastian Vail P: 970.477.8039 Email: jwalters@thesebastianvail.com Pam Dixon Director of Sales Vail Resorts P: 970.445.7566 Email: pdixon@vailresorts.com