HomeMy WebLinkAbout11. Proclamation No. 11, 2020, Years of Service Beth Slifer VLMDAC 121520
Proclamation No. 11, Series of 2020
Recognition of Years of Service for Beth Slifer
on the Vail Local Marketing District Advisory Council
WHEREAS, the Vail Town Council appointed Beth Slifer to the Vail Local Marketing
District Advisory Council twenty-one years ago, and who has been serving as the Chairperson
of such council for same number of years, and who has been the leader and advisor of this
council with a most notable tenure, inspired leadership, and remarkable commitment, and;
WHEREAS, Beth Slifer is a native of Jacksonville Florida and has lived in Vail for 37
years with her husband, former Mayor Rod Slifer and graduated from University of North
Carolina at Chapel Hill as the Most Outstanding Senior Woman and from the University of
Chicago School of Business. Beth founded Slifer designs in 1984, a company that has become
prominent in the region and has won national recognition, specializing in resort residential and
hospitality design, and;
WHEREAS, Beth’s participation in the community is depicted by her service on many non-
profit boards in her quest to support education, health and her hometown of Vail, Colorado. She
was formerly Chairperson of Vail’s Local Marketing District Advisory Council, currently serves
on the board of the Vail Valley Partnership and Bravo! Vail, is a founding board member of the
Roundup River Ranch Paul Newman Camp for severely ill children, the University of Colorado
Depression Center, and serves on the governing board of the Leeds School of business, and;
WHEREAS, Beth’s role as VLMDAC chair has served to transform Vail into a major summer
mountain resort destination, resulting in double digit increases in occupancy and summer tax
revenues during her tenure, along with achieving a substantial improvement in the Vail guest
experience during the same period, and;
WHEREAS, Beth helped foster and build upon a marketing foundation that innately takes a
“premier and prideful” stance and approach when delivering value to Vail’s guests; Beth’s
relationships with the Vail community can be deemed as friendships and her values of respect,
commitment and ownership in Vail’s future are well aligned and ingrained in the community, and;
WHEREAS, Beth’s ability to foster relationships with the town’s partners, such as Vail Resorts,
Inc., the businesses, the community schools and nonprofit agencies as well as the local residents,
has taken Vail in positive directions to enhancing its economy, culture, education, and
environment. Her role in leveraging the VLMDAC has been invaluable in bringing attention to the
unique challenges of a ski resort community and solving problems collectively and collaboratively,
and;
WHEREAS, Beth’s qualities are about creating “bridges” in relationships and negotiation and
decision-making, a style that has strengthened the community at large; she is considered a good
listener, trusted mentor, consensus builder, collaborator, good communicator, insightful,
pragmatic, passionate, professional, thoughtful, patient and steadfast, and conducts business
with the highest integrity and her amazing attributes have carved out her legacy with the Town of
Vail, and;
NOW, THEREFORE, the Vail Town Council proclaims our sincerest appreciation and
heartfelt thanks to Beth Slifer for her years of service to our community and hereby recognizes
her commitment to the Town of Vail by serving as the Chairperson of the VLMDAC for over
twenty years. Her efforts in facilitating and enhancing the town’s marketing program has been
remarkable and we acknowledge and hold in high esteem her leadership as instrumental in
helping the town achieve our vision and status as “a premier international mountain resort
community,” a place that is a truly unique and magical place to live, work and play. Beth’s
distinguished service and legacy will live with us forever.
Dated this 15th day of December 2020
Vail Town Council Attest:
___________________________
Dave Chapin, Mayor Tammy Nagel, Town Clerk