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SITE Marketing
VLMDAC 4th Quarter 2020 Report
January 6, 2021
The following report highlights SITE Marketing’s work and accomplishments over the Fourth Quarter of
2020 as it directly relates to the VLMDAC. While SITE Marketing’s “results” may not be
measurable/quantifiable in the traditional number sense, SITE’s established leadership role and
widespread responsibilities among the partners, Economic Director (Mia Vlaar), Marketing Specialist
(Liz) and VLMDAC are integral to the overall operations and success of the VLMDAC and Vail Summer.
Below outlines SITE Marketing’s specific involvement during this time period:
➢ 2021 Strategic Planning & Budget (100 hours)
• Attended and participated in 2021 planning meetings, as well as partner Data Systems
meetings.
• Assisted in writing 2021 Supplemental/Amended Budget memo with Liz and Carlie,
ensuring vendor budget aligns with GL Budget documents.
• Continued to define Cactus’ 2020 budget reclassifications between Front Range and
Destination digital media.
• Read, attended Webinars to keep up to date on COVID-19 and travel impacts/trends.
➢ Photo/Video (5 hours) -
• Reviewed fall photo work, providing feedback/post production editing needed on
“hero” images. Worked with Jack and Satchele to share the new fall photos and video
reel with the board and partners.
• Working with Vail Resorts to ensure summer photos are uploaded to Asset Portal, as
well as tagging images appropriately.
➢ Meeting Presentations & Attendance (50 hours) -
• Developed and communicated agendas for October, November and December VLMDAC
meetings.
• Developed the October, November and December monthly VLMDAC presentations;
coordinating content submission from partners, editing content, proofing content,
correcting formatting issues, re-working content, ensuring we have updated
lodging/sales tax collections, updated occupancy reports, reviewing and finalizing
presentation with Liz/Mia prior to submission to the board.
• Attendance and participation at monthly October, November and December VLMDAC
board meetings.
➢ Account Services - (20 hours) –
• Attended Partners’ COVID/Status meetings.
• Processed invoices for SITE, Emico, Jack and Steep, ensuring all invoices for 2020 have
been processed/paid.
• Developed SITE’s 2021 VLMDAC Contract .
• SITE Marketing’s work ethic means we are never out of reach; with 24/7 access to the
primary contact and on-going communication.
• Utilizing long standing experience and history with the VLMDAC by providing assistance
and guidance to Liz/Mia; ongoing consultation and advising regarding various VLMDAC
matter