The URL can be used to link to this page

Home My WebLink About01. VLMDAC Minutes October 15 2020Vail Local Marketing District Advisory Council Monthly Meeting October 15, 2020, 8:30 am Meeting held via Zoom VLMDAC member attendees: Amy Moser Harrison (Four Seasons), Esmarie Faessler (Sonnenalp), Erica Cannava (Manor Vail), Laurie Mullen (West Vail Liquor Mart), Jenn Bruno (Vail Town Council), Beth Slifer (Slifer Designs), Jana Morgan (Sweet Basil), Skip Thurnauer Additional attendees: Kristin Yantis (MYPR), Meggen Kirkham (SITE Marketing),Ainslie Fortune (Cactus), Katie Harker (Cactus) Mia Vlaar (Town of Vail), Jeremy Gross (Town of Vail), Meggen Kirkham, Kim Brussow (Vail Valley Partnership), Kay Schneider (Vail Valley Partnership), Liz Gladitsch (Town of Vail), Chris Romer (Vail Valley Partnership), Phil Metz (Vail Resorts), Thomas Vossler (Cactus), Susan Proffitt (VVP), Sandra Perrig Holst (VVP), Carlie Smith (Town of Vail), John Plack, Satchele, Mark Herron (lodging Liaison), Call to Order Beth called meeting to order at 8:33am Monthly Financial Report- Carlie reported- August collections are estimated to be $1,910,059 down (14.6%) from last year. Year to date collections of $16,397,911 are down (21.9%) from last year and up 32.6% from they amended budget. Expenses 1.4 million- 55% of total year to date Chris Romer discussed bookings - September was down 13% (reached 40%, last year 46%) More reservations have booked in this month- there is still a shorter booking window occuring Approval of (August and September) August 20, 2020 Minutes Motion to approve Jana / Skip second/ unanimous 2020 Results to Date- Anslie commented that they are continuing to make great efforts on the metrics Katie reported length of stays are shorter 1.5 nights on average compared to 2.6 Dallas had a significant increase in booking, better than the front range- Chicago and Kansas City did not have the same increase Thomas talked about website results – 27% decrease in September Vail Strong page (COVID page) continues to be the top page, Top fall hikes was #2 Data Systems Roadmap Update- What we have done- Bob and Jim have met with Liz and Mia and Cactus Next week Monday, we will meet again, that meeting will be more informative Lodge Liaison update- Mark Herron, Mia & Liz Mia- We have been working with Mark on contracts and details Mark- Thank you for selecting me for Lodging Liaison- presented his 3-month overview Phil- spoke about the bi-annual meeting between the town and VR that would be good for Mark to join “Resort marketing” for VR will be run out of Broomfield, John Plack will still be in town and managing communications and brand strategy Phil’s VR position has been eliminated in this transition Group Sales Quarterly Update- Kim Brussow Q3 – we are seeing business coming back Many Tradeshows were canceled or were virtual– two coming up in the next few weeks Trends and Data- weddings and smaller groups 25-50 are trending Outdoor destinations continue to be more popular than iconic cities Over 40% of American travelers anticipate traveling before the end of 2020 Steady increase in leads through the VVP Public Relations Quarterly Update- Kristin- O magazine, Bike, Surfer & Snowboard magazines will all cease publication Travel coverage is slowly coming back Asset Acquisition Update- SITE Meggan- Fall video and photo shoot Showed photos of Boomers, family and multi-generational (hiking) fall golf, fall dining, fall village stroll Watched video that Satchelle created CSE Meeting Update- Jeremy is out Skip- upcoming plans for Halloween, outdoor concerts with Shakedown 8 hour meeting yesterday with 60 different groups presenting for a $750,000 budget Meeting Date Change Discussion- Trying to get back in person- We can move to the third Wednesday and use the Town council chambers Wednesday moving forward – Wednesday, November 18, 2020 Vail Resorts Marketing Update- Phil- Mountain Operations- snowmaking started Saturday, try to open as much as possible Possibly multiple base areas by November 20th. Working through what Mountain dining will look like- Plans for ski school are on the website Reservations system will go live January 6th- Had 800,000 pass sales Winter Mountain Experience page- live page for safety on mountain and off Cyber sale and 96 hour sales in December Other Business- Commercial tax relief Tenting wrapping up Gift card program- 4,000 GC ($25each) Vail businesses can distribute as they like, we hope they give to their employees and can be redeemed at participating businesses Masks- ordered masks and buffs and will distribute through our Welcome centers New lighting experience at the Betty Ford Gardens- 20 minute walk through Dec-Jan. Vail Apres and bell ringing to continue Adjournment- Motion to adjourn by Skip/second by Laurie/unanimous Upcoming Meetings: VLMDAC Monthly Meeting Wednesday, November 18, 2020, Town Council Chambers and/or Zoom