HomeMy WebLinkAbout2021-02-02- Agenda and Supporting Documentation Town Council Afternoon Meeting Agenda
VAIL TO W N C O U N C IL R E G U L AR ME E T IN G
Agenda
Virtual
11:45 AM, February 2, 2021
Meeting to be held Virtually (access H igh Five Access Media
livestr eam https://www.highfivemedia.org/live-five the day of
the meeting and visit https://www.vailgov.com/town-council to
participate in public comment)
Notes:
Times of items are approximate, subject to change, and c annot be relied upon to determine what time Council will
consider an item.
Public c omment on any agenda item may be solicited by the Town Council.
1.E xecutive Session 11:45 am - 1:30 pm
1.1.Executive Session, pursuant to C .R.S. §24-6-402(4)(a)(b)(e) - to disc uss
the purc hase, acquisition, lease, transfer, or sale of property interests; to
have a c onference with the Town Attorney to rec eive legal advice on
specific legal questions; and to determine positions, develop a strategy and
instruct negotiators, regarding: 1) an offer to purchase or lease Town
owned property located adjacent 1191 Honsilver Circle; 2) regarding a
possible land swap for a portion of Town Owned W . Forest Road right-of-
way for a portion of the property loc ated at 816 W . Forest Road; 3)
regarding a Pre-Development Agreement with Triumph Development W est
LLC for the development of residential housing on Town owned properties
known as Lot 3, Middle Creek and Timber Ridge; 4) regarding eminent
domain proceedings related to private property encroac hments onto Town
owned Property located within the Vail Village 11th filing; and 5) regarding a
rec ommendation from the Timber Ridge Operating Committee conc erning
the renewal of a master lease agreement with Vail Resorts at Timber Ridge
90 min.
Presenter(s): Matt Mire, Town Attorney
2.Council will be attending the Annual State of Vail Health z oom meeting
fr om 2:00 pm - 3:00 pm
3.The Afternoon Regular Meeting will reconvene at 3:30 p.m
4.P resentation / Discussion
4.1.W est Vail Master Plan Update - Presentation to Council 20 min.
Presenter(s): Matt Gennett, Community Development Director and Gabby
Voeller, S E Group
Action Requested of Counc il: Review the presentation and provide
feedback
Bac kground: Staff and Gabby Voeller from S E Group will provide a
presentation to Council during the afternoon meeting whic h will highlight the
feedback rec eived from the two workshops held in December 2020 and
J anuary 2021 on Transportation and Housing, respectively. The
presentation also includes an introduc tion of the concepts to be disc ussed
February 2, 2021 - Page 1 of 117
during the Commercial Area workshop in February 2021.
4.2.East Vail Trails Update 20 min.
Presenter(s): Dwight Henninger, C hief of Polic e; Kristen
Bertuglia,Environmental Sustainability D irec tor; and Gregg Barrie, Senior
Landsc ape Arc hitect
Action Requested of Counc il: Listen to disc ussion and ask questions.
Bac kground: I n December of 2019, C ounc il reviewed alternatives from the
Trailhead W orking Group to managing the East Vail trailheads and
particularly the Booth Lake trailhead. At that time educ ation and
information was encouraged. I n the fall of 2020 after a C OV I D impac ted
high trail use year Counc il asked staff to reengage with the US FS and to
work on the problem of overc rowding at the trailheads. S taff will report out
on the disc ussion and proposed ac tions within the control of the Town for
summer of 2021.
4.3.Vail Recreation District request to c ost share replacement of greens at the
Vail Golf Course.
15 min.
Presenter(s): Scott Robson, Town Manager and Kathleen Halloran,
Finance D irec tor
Action Requested of Counc il: Listen to presentation and provide staff
feedback.
Bac kground: The evening meeting inc ludes Resolution No. 5, Series 2021
approving an I ntergovernmental Agreement with the Vail Recreation Distric t
for a c ost share on the Vail Golf C ourse greens replacement. Staff wanted
to provide background information prior to the evening meeting's c onsent
agenda.
4.4.Proposal from Magellan Strategies for a c oordinated community outreac h
plan
15 min.
Presenter(s): George Ruther, Housing Director
Action Requested of Counc il: I s the Vail Town Council supportive of moving
forward with a c oordinated outreac h community plan with Magellan
Strategies at this time?
Bac kground: Based upon input from recent Town of Vail C ommunity survey
information, the Vail Town Council has expressed an interest in exploring
dedic ated funding sources for resident-oc cupied, deed-restric ted housing
and year-round destination marketing opportunities. Magellan Strategies
has demonstrated an ability to succ essfully pursue these ty pes of initiatives
in similar mountain resort c ommunities. W ith that in mind, Magellan
Strategies has prepared a proposal for launching a coordinated c ommunity
outreach plan for the Town C ounc il's c onsideration.
Staff Rec ommendation: Given the information shared in the staff
memorandum, it is recommended the Vail Town Council instruc ts the town
staff to take the steps necessary to c ontrac t with Magellan Strategies and
implement the c oordinated c ommunity outreac h plan on the timeline
proposed.
4.5.Updates about Public Health C risis and Ec onomic Recovery P rograms 15 min.
Presenter(s): Scott Robson, Town Manager
Action Requested of Counc il: I nformational with Counc il direction on the
newly proposed business relief program.
Bac kground: Town staff have provided regular updates about ec onomic
rec overy tactic s implemented to assist the business community during the
public health crisis. A newly proposed Vail business relief program and
February 2, 2021 - Page 2 of 117
proposal for winter marketing will be reviewed along with a few other
updates.
4.6.2018-2020 Town Council A ction Plan Update 15 min.
Presenter(s): Scott Robson, Town Manager, Patty Mc Kenny, Assistant
Town Manager
Action Requested of Counc il: I nformational only.
Bac kground: The Town C ounc il Ac tion Plan was adopted in 2018 for a two
year window. The Town Council retreat sc heduled J anuary 2020 will be
highlighted with a focus on the 2021 priorities. There will be a preview of the
2020 acc omplishments as well.
5.D R B / PEC Update (5 min.)
5.1.D RB / P E C Update
Presenter(s): J onathan S penc e, Planning Manager
6.Information U pdate
6.1.VLHA Meeting Results J anuary 12, 2021
6.2.J anuary Revenue Update
6.3.VLMD A C Meeting Minutes
6.4.VEAC Meeting Notes
6.5.J anuary 6, 2021 C S E Meeting Minutes
7.Matters from Mayor, Council and Committee Reports (10 min.)
8.Recess
8.1.Rec ess at 5:30 pm (estimate)
Meeting agendas and materials c an be ac cessed prior to meeting day on the Town of Vail website
www.vailgov.com. All town council meetings will be streamed live by High Five Ac cess Media and available for
public viewing as the meeting is happening. The meeting videos are also posted to High Five Ac cess Media
website the week following meeting day, www.highfivemedia.org.
Please call 970-479-2136 for additional information. Sign language interpretation is available upon request with 48
hour notification dial 711.
February 2, 2021 - Page 3 of 117
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : E xecutive S ession, pursuant to C .R .S. §24-6-402(4)(a)(b)(e) - to discuss the
purchase, acquisition, lease, transfer, or sale of property interests; to have a conf erence with the
Town Attorney to receive legal advice on specif ic legal questions; and to determine positions,
develop a strategy and instruct negotiators, regarding: 1) an offer to purchase or lease Town
owned property located adjacent 1191 Honsilver C ircle; 2) regarding a possible land swap for a
portion of Town O wned W. F orest Road right-of -way for a portion of the property located at 816
W. F orest R oad; 3) regarding a P re-Development A greement with Triumph Development West
L L C f or the development of residential housing on Town owned properties known as L ot 3, Middle
Creek and Timber R idge; 4) regarding eminent domain proceedings related to private property
encroachments onto Town owned Property located within the Vail Village 11th f iling; and 5)
regarding a recommendation f rom the Timber R idge Operating Committee concerning the renewal
of a master lease agreement with Vail R esorts at Timber R idge
P RE S E NT E R(S ): Matt Mire, Town A ttorney
February 2, 2021 - Page 4 of 117
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : West Vail Master P lan Update - P resentation to Council
P RE S E NT E R(S ): Matt Gennett, Community Development Director and Gabby Voeller, S E
Group
AC T IO N RE Q UE S T E D O F C O UNC IL : R eview the presentation and provide f eedback
B AC K G RO UND: Staf f and Gabby Voeller from S E Group will provide a presentation to Council
during the afternoon meeting which will highlight the feedback received f rom the two workshops
held in December 2020 and J anuary 2021 on Transportation and Housing, respectively. The
presentation also includes an introduction of the concepts to be discussed during the Commercial
A rea workshop in F ebruary 2021.
AT TAC H ME N TS :
Description
Staff Memor andum
Presentation
February 2, 2021 - Page 5 of 117
To: Vail Town Council
From: Matt Gennett, Community Development Director
Date: February 2, 2021
Subject: West Vail Master Plan – Council Update
I. INTRODUCTION
Two of the three workshops planned for Phase II of the West Vail Master Plan project have
been held in December and January and were focused on the Housing and Transportation
topic areas, respectively. The purpose of these workshops is to gather feedback and hear
ideas on each of the major topic areas in the plan. The third workshop will focus on the
Commercial Area and be held on February 11, 2021. Two sessions are held for each
workshop, one in the afternoon and one in the evening, to ensure participation from an
array of community members with different daily schedules.
Next steps include meeting again with the Advisory Committee to run through the feedback
received from the three workshops and draft goals for each topic area before moving
forward with a draft plan. The target timeframe for producing the draft plan is late April
2021.
The presentation attached to this memo also introduces two initial Commercial Area
Scenarios that will be presented at the commercial area workshops on February 11 for
Council’s consideration and comments.
II. BACKGROUND
The creation and adoption of a master plan for West Vail is a Town Council 2018-2020
Action Plan goal. This master plan will be in keeping with the council’s intentions around
thorough community engagement, sustainable best practices for future development,
identification of housing opportunities, and fostering economic development to create
vibrancy. The plan will also address the many nonconforming uses and structures in West
Vail and provide policies to guide future development decisions in West Vail.
The project area is approximately 262 acres and bordered by West Gore Creek Drive to
the south, Cortina Lane, and Garmisch Drive to the north, Buffehr Creek Road to the east
and Arosa Drive to the west. The project area was determined by Town staff, the consultant
February 2, 2021 - Page 6 of 117
Town of Vail Page 2
team, and Council. The plan will also consider connections from West Vail to local
destinations outside of the project area and West Vail’s role within the Town.
III. SUMMARY
Staff and Gabby Voeller from SE Group will provide a presentation to Council during the
afternoon meeting which will highlight the feedback received from the two workshops held
so far. The presentation also includes an introduction of the concepts to be discussed
during the commercial area workshop in February.
ACTION REQUESTED BY COUNCIL
Staff asks Council to review the presentation and provide feedback during the meeting.
ATTACHMENTS:
West Vail Master Plan Workshops Presentation
February 2, 2021 - Page 7 of 117
PRESENTATION TO
Vail Town Council
WEST VAIL
MASTER PLAN
UPDATE 2/2/2021
February 2, 2021 - Page 8 of 117
Workshops
•Three Workshops for Phase 2
•Purpose is to get feedback on ideas for each topic area
•Two Sessions per Workshop, afternoon and evening
•Transportation (Dec 2020)
•Housing (Jan 2021)
•Commercial Area (Feb 11, 2021)
•Next Steps
•Meet with Advisory Committee to talk through Workshop feedback,and draft goals for each area before moving forward with Draft Plan
•Draft Plan target: late April,2021
February 2, 2021 - Page 9 of 117
Transportation Workshop: Content Summary
•Project Background
•Vision Polling
•Draft Recommendations
•Traffic Calming on Residential Streets
•Bicycle and Pedestrian Facilities (multi-use paths, crossings, on-street bike facilities)
•North Frontage Road ‘Road Diet’
•Transportation Programs (maintenance, electric vehicles, bike share, lighting, parking)
•Transit Toolkit (Mobility Hub, service planning, connections with ECO Transit)
•Access Management
•Project Phasing and Prioritization
•Next Steps
February 2, 2021 - Page 10 of 117
Transportation
Workshop:
Content
Summary
February 2, 2021 - Page 11 of 117
Transportation Workshop: Feedback Summary
•Support for re-envisioning N Frontage Road through access management
and a road diet
•Support for better walking connections within and between neighorhoods
•Perception of speedingneed for traffic calming on residential streets
•Including striping, pedestrian-scale lighting, signage, enforcement
•Excitement about Transportation Demand Management to promote
alternative modes (non-SOV)
•Transit service is strong but interest in additional regional connections and
improved station amenities
February 2, 2021 - Page 12 of 117
Housing Workshop: Content Summary
•Project Background
•Existing Land Use
•Market Conditions
•Vision and Goals Polling
•Testing Density Scenarios
•Housing Type Preferences
•Next Steps
February 2, 2021 - Page 13 of 117
Housing Workshop: Feedback Summary
•Focus on resident housing and deed
restrictions, need to get into more detail in plan
•Openness to higher density zoning in specific
areas (Geneva, Lower Chamonix, Upper
Chamonix)
•Interest in slightly more dense housing types
across the residential neighborhoods (duplexes,
townhouses, ADUs, small multi-family)
•Receptiveness to more dense housing types in
commercial and designated areas (large
apartments, 6-12 multi-family)
February 2, 2021 - Page 14 of 117
Commercial Area Workshop: Content Summary
•Will be held on Feb 11 –sign up!
•Project Background
•Market Conditions/Business Inventory Overview
•Vision and Goals Polling
•Scenario #1 Overview
•Scenario #2 Overview
•Discussion and Feedback of Scenarios
February 2, 2021 - Page 15 of 117
Commercial Area Scenarios
Scenario 1 Scenario 2
February 2, 2021 - Page 16 of 117
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : E ast Vail Trails Update
P RE S E NT E R(S ): D wight Henninger, C hief of P olice; K risten Bertuglia,E nvironmental
S ustainability Director; and Gregg B arrie, S enior L andscape A rchitect
AC T IO N RE Q UE S T E D O F C O UNC IL : L isten to discussion and ask questions.
B AC K G RO UND: I n D ecember of 2019, Council reviewed alternatives from the Trailhead
Working Group to managing the E ast Vail trailheads and particularly the B ooth L ake trailhead. A t
that time education and inf ormation was encouraged. I n the fall of 2020 af ter a C O V I D impacted
high trail use year Council asked staff to reengage with the US F S and to work on the problem of
overcrowding at the trailheads. Staff will report out on the discussion and proposed actions within
the control of the Town for summer of 2021.
AT TAC H ME N TS :
Description
Memo
Attachment A. East Vail H igh Use Briefing
Attachment B. U S F S Eagle's Nest Signs
February 2, 2021 - Page 17 of 117
To: Vail Town Council
From: Dwight Henninger, Police Chief
Kristen Bertuglia, Environmental Manager
Gregg Barrie, Senior Landscape Architect
Date: February 2, 2021
Subject: East Vail Trails Update
I. PURPOSE
The purpose of the work session is to provide the Vail Town Council an update on the progress
toward reducing impacts on the Booth Lake Trailhead.
II. BACKGROUND
In the fall of 2020, Council directed staff to work in partnership with the U.S. Forest Service to
reduce the impacts of overcrowding at the Booth Lake Trail including resource degradation,
parking congestion, diminishing guest experience, trash, and traffic. Since then, staff has twice
met with the USFS, in meetings facilitated by the U.S. Department of Transportation’s Volpe
Center, to discuss the overuse issues at the East Vail trailheads, followed by an internal staff
meeting to discuss strategies within the Town’s control.
III. STATUS
The East Vail High Use Briefing Paper – Eagles Nest Wilderness (Attachment A) provided at the
1/21/2021 meeting with the USFS shows a significant increase in trail use during the COVID-
impacted 2020 season. At this meeting, town strategies and actions below were discussed and
supported by the USFS. However, due to their current commitment to complete similar studies
being done at Quandary Peak and Maroon Bells until 2023, the USFS is unable to begin
evaluating a reservation system for East Vail trails in the immediate future. The USFS plans to
add additional signage on trail etiquette and behavior (Attachment B).
The Volpe Center facilitator questioned if the TOV is interested in preventing parking in all areas
of the Booth Lake trailhead and requiring all hikers to take a TOV bus to the trailhead bus stop.
This was proposed in the December 2019 Hike Vail Stakeholder Group report. Staff did not think
this action was appropriate after a COVID-impacted trail use season.
To meet the objective of reducing vehicle trips on Booth Falls Road for summer 2021, staff
proposes the following strategies:
• Reduce parking issues
• Reduce traffic and congestion
• Reduce speeds
February 2, 2021 - Page 18 of 117
Town of Vail Page 2
• Reduce / disperse trail use
• Enhance pedestrian safety
Near Term Strategies:
• Install a parking-count system with variable message sign at intersection with the Frontage
Road. This information can be pushed to other applications so users could pick a different
trail if parking is full. This will let hikers know in real time when the upper lot is full without
them having to drive up past the Vail Mountain School parking lot ($20-30,000 installation
plus annual fee of $3,300. Staff is working through options / costs).
• Post Trail Hosts at top and bottom of Booth Falls Road on Friday, Saturday, and Sunday
to assist hikers with parking, or to direct them to the Village parking structure or another
hiking opportunity.
• Traffic calming – add striping on each side of Booth Falls Road like other residential areas,
to slow traffic and provide a walking path for hikers accessing the trailhead.
• Advertise that buses and hotel shuttles are available to access trailheads.
• Add Vail Mountain School lot availability to the Vail Parking Calendar.
• Improve the information signs at Booth Falls Road (currently too much info in small font).
• Support Friends of the Eagles Nest Wilderness to have staffed information tables and
trash bags at the trailheads this summer ($1,000).
• Increase social media attention to the Leave No Trace principles.
• Implement an additional trail clean-up program as needed, as was done in 2020.
• Add 4-6 additional TOV Trail Hosts for the 2021 Summer.
• Conduct training and education for Concierges at lodging properties.
• Add Leave No Trace principles to reprint of TOV Hiking map.
• Continue to support the educational efforts of the Vail Valley Mountain Trails Alliance
through volunteer promotion, financial and media support.
Future Strategies:
• Improve bus turnaround at VMS to better accommodate for hotel shuttles.
• Additional parking spaces near bus turnaround if feasible with CDOT / VMS.
• Budget for a permanent restroom.
• Install bus turnaround at Main Gore Drive / Bighorn Road – for future “Trail Bus.”
IV. NEXT STEPS
Town staff intends to implement the near-term strategies beginning in the spring / summer of
2021, and to evaluate the potential for future strategies through the fall. One possible strategy,
not pursued in December 2019 based on Council direction, would be to close the parking lot. This
could still be an option if there is a desire to limit access during certain times of the year. Staff
will also submit an official letter of request to the USFS to begin the first stages of the National
Environmental Policy Act (NEPA). This would begin evaluation and review of the current
wilderness management capacity designation. Management tools to be evaluated would include
appropriateness and feasibility of a permit system to regulate the numbers of hikers and additional
controls (e.g., prohibition of dogs) at the Booth Falls and other East Vail trailheads, as well as
appropriate winter closure opportunities for wildlife.
February 2, 2021 - Page 19 of 117
East Vail High Use Briefing Paper – Eagles Nest Wilderness
Background
Four trailheads provide trail access to the Eagles Nest Wilderness from the vicinity of East Vail: Booth Lake, Pitkin,
Bighorn, and Gore Creek/Deluge. Visitation to these trails has increased steadily over the past decade, and over the last
few years in particular. Anecdotal Forest Service data shows that the vast majority (over 90%) of users along Booth Lake
and Gore Creek trails hear about the trails from their hotel concierge or social media. The vast majority of these users
are also from out of town/area, are not experienced hikers, and may not understand the impacts of their behavior. The
most recent visitor use counts, taken by TRAFx infrared trail counters are below.
Each of the five trails listed above enter the Eagles Nest Wilderness within one-half mile of their respective trailheads.
The Eagles Nest Wilderness was added to the National Wilderness Preservation System (NWPS) in 1976 with the passage
of Public Law 94-352. As such, Congress stated the area is to be managed in accordance with the Wilderness Act of 1964,
which states our primary goal as preserving wilderness character.
Four of the components of wilderness character that are most relevant for future management near East Vail are:
1) Retaining natural ecological systems that are substantially free from the effects of modern civilization
2) Retaining the undeveloped nature of wilderness
3) Providing outstanding opportunities for solitude
4) Providing outstanding opportunities for primitive and unconfined recreation
Although these characteristics may conflict with one another at times, both the law (the Wilderness Act) and Forest
Service policy mandate that we manage Wilderness to preserve the characteristics across the entire NWPS.
Additionally, the White River National Forest Land and Resources Management Plan (Forest Plan) identifies more
specific guidelines for preserving wilderness character. A guideline is a preferred course of action and, although they can
be broken, doing so would not achieve Forest goals. The Eagles Nest Wilderness is separated into three management
areas, or zones. The five trails emanating from East Vail are in the 1.12 – Primitive zone. Currently, social encounters
along the Booth Lake trail are not meeting Forest Plan guidelines.
Trail
Year
Total Users
(high use season,
June - Sept)
Total
#
Days
Avg. #
Users
per day
Encounters
on an
average day
Highest
Individual
Day
2020 Total
Users
Jan to Dec
Booth Lake 2020 35,476 122 291 55 742 50,082
Pitkin 2020 5,325 122 44 8 112 8,271
Bighorn 2020 4,007 122 33 6 107 6,592
Gore Creek 2020 9,763 122 80 15 198 15,528
February 2, 2021 - Page 20 of 117
Summary of Forest Plan Wilderness Guidelines for 1.12 – Primitive
Forest Plan Guidelines Current Situation
Social Encounters
(# of groups seen
or heard)
No more than 12 parties encountered per
day on a NFS trail on 80% of the days during
each use season
Booth Lake Trail has exceeded encounter guidelines five of
the last six years. Average encounters increased from 36 per
day during the high season in 2019 to 55 per day in 2020.
No more than 6 other campsites within sight
or sound of campsites on 80% of the days
during each use season
Campsite encounters do not currently exceed guidelines,
though Gore Lake is approaching the guideline.
Campsite
Management
Density of dispersed campsites will be
moderate, not to exceed 3 sites per acre or
6 sites per linear mile of trail
So, what do we mean when we say we want to “retain Wilderness character” in the Eagles Nest Wilderness
adjacent to Vail?
Basically, we want to maintain the Eagles Nest Wilderness Untrammeled, Natural, and Undeveloped, and to keep
Opportunities for Solitude or a Primitive and Unconfined Form of Recreation. At times, these Qualities of Wilderness
Character can be at odds. For example, we may “trammel,” or manipulate, the Wilderness by treating weeds where they
would otherwise grow, to better retain the Natural quality.
In East Vail, our focus is on the growing visitor use, so the Opportunities for Solitude/Primitive Recreation and
Undeveloped qualities are generally of higher concern. Retaining the Solitude/Primitive Recreation quality could mean
attempting to reduce use especially at Booth Lake and Gore Creek trails through various means, including the myriad of
outreach options (webpages, hosts, emails, and trail info) to guide users to other trails. In addition to outreach, devising
transportation strategies may aid in reducing visitation and guiding visitors to other trail opportunities adjacent to Vail.
Issues
The amount of visitation has resulted in several issues, which vary in intensity between trails. Issues can be separated
into two main categories:
Trailhead Issues Trail & Wilderness Issues
Transportation & Parking Sanitation Biophysical Social
- Illegal parking
- Neighborhood traffic
- Trespassing on private land
- Human waste
- Trash
- Dog waste
- Trail widening & braiding
- Soil erosion
- Trash and human waste
- Vegetation trampling and soil compaction
- Tree carving
- Campfire impacts
- Overcrowding
- Reduced opportunities
for solitude
- Lessened recreational
experience
The issues can be addressed through various means, using the “Education, Engineering, Enforcement” methods. The
focus should be on meeting the needs of all stakeholders to the greatest extent possible, while complying with
applicable law, regulation, and policy.
Stakeholders
- US Forest Service
- Town of Vail
- Vail Resorts
- Lodging Providers
- Friends of Eagles Nest Wilderness
- Chambers of Commerce
- Other Municipalities
- Eagle County
- Commercial Outfitters and Guides
- Others
Typical weekday at Gore/Deluge Trailhead
February 2, 2021 - Page 21 of 117
February 2, 2021 - Page 22 of 117
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : Vail R ecreation D istrict request to cost share replacement of greens at the Vail
Golf Course.
P RE S E NT E R(S ): Scott R obson, Town Manager and Kathleen Halloran, F inance Director
AC T IO N RE Q UE S T E D O F C O UNC IL : L isten to presentation and provide staf f feedback.
B AC K G RO UND: T he evening meeting includes Resolution No. 5, S eries 2021 approving an
I ntergovernmental A greement with the Vail Recreation District for a cost share on the Vail Golf
Course greens replacement. Staf f wanted to provide background information prior to the evening
meeting's consent agenda.
AT TAC H ME N TS :
Description
packet
February 2, 2021 - Page 23 of 117
__________________________________________________________________________
Memorandum
TO: Town Council
FROM: Town Manager’s Office
DATE: February 2, 2021
SUBJECT: Cost Share of Golf Greens Project
I. SUMMARY
Vail Recreation District (VRD) has requested financial support from the Vail Town Council in
the renovations of all golf course greens over a three-year period. Attached is an
intergovernmental agreement between the town and VRD outlining a 50/50 cost share up to a
total contribution of $650,000 over the term of the agreement.
II. BACKGROUND
Due to winter damage incurred in 2019 and early 2020, the Vail Recreation District Board and
staff began the renovation in the fall of 2020 with the first phase of greens (holes 1, 5, 6, 7, 11
and 14). Future plans include the renovation of five additional greens in the fall of 2021
through spring of 2022 (holes 2, 8, 9,10 and 12). Green 18 will also be resurfaced as a part
of this project but will not need renovation beyond that as it was renovated back in 2014.
The reason for renovations is that the original grass is over 50 years old and built without
sub-surface drainage. The poor drainage causes water saturation and damage from
freeze/thaw during the winter months. The renovation not only includes replacement of the
turf with Creeping Bentgrass, but also improvements to drainage, both sub-grade and
surface.
III. DISCUSSION
Staff recommends funding the cost-share from the Real Estate Transfer Tax Fund, based on
golf course greens qualifying as recreation enhancement. The annual estimated amounts will
be reflected in the upcoming budget supplemental on March 16th and later reflected in the
town’s long-term capital plan (for the remaining two years commitment).
IV. ACTION REQUESTED FROM COUNCIL
Attached is an IGA with the Vail Recreation District which provides for a cost sharing
arrangement over three years for the replacement of the golf course greens with a maximum
contribution of $650,000 from the town. Staff is requesting Town Council’s input and
approval on the attached intergovernmental agreement.
February 2, 2021 - Page 24 of 117
1
1/28/2021
S:\FINANCE\LEASES\VRD\GREENS COST SHARE-A123020.DOCX
COST SHARING AGREEMENT
THIS COST SHARING AGREEMENT (the "Agreement") is made and entered into
as of the ____ day of ________________, 2021, by and between the TOWN OF VAIL,
COLORADO, a Colorado home rule municipality with an address of 75 South Frontage
Road, Vail, CO 81657 (the "Town"), and the VAIL PARK AND RECREATION DISTRICT,
a quasi-municipal corporation and political subdivision of the State of Colorado with an
address of 700 South Frontage Road, Vail, CO 81657 (the "District") (each a "Party" and
collectively the "Parties").
WHEREAS, on June 12, 2019, the Parties entered into a lease (the "Lease"), under
which the District operates the Vail Municipal Golf Course ("Golf Course") and is
responsible for all maintenance of the Golf Course;
WHEREAS, the District is contracting for the replacement and upgrade of the
existing playing surface of all 18 greens on the Golf Course, including improved
subdrainage, substructure and new playing surface, over a period of 3 years (the
“Project”),
WHEREAS, because of the public benefit provided by the Golf Course, the Town
wishes to contribute to the Project; and
WHEREAS, the Town and the District are expressly authorized by C.R.S. § 29-1-
203 to enter into this Agreement.
NOW THEREFORE, in consideration of the mutual promises contained herein, the
adequacy of which is hereby admitted, the Parties hereto agree as follows:
1. Project Management. The District shall be the contracting party for the Project,
and will have sole responsibility for managing the Project.
2. Cost Sharing. The Town shall pay for 50% of the cost of the Project, not to exceed
$216,000 per year and $650,000 total. Payments shall be made on a monthly basis,
within 30 days of the Town’s receipt of an invoice and supporting documentation
evidencing the cost of the Project during that month.
3. Term. The term of this Agreement shall commence on the Effective Date and
terminate on December 31, 2023. Upon termination of this Agreement, the Town’s
obligation to share in the cost of the Project shall terminate.
4. Miscellaneous.
a. Governing Law and Venue. This Agreement shall be governed by the laws
of the State of Colorado, and any legal action concerning the provisions hereof shall be
brought in Eagle County, Colorado.
b. Integration. This Agreement and any attached exhibits constitute the entire
agreement between the Parties, superseding all prior oral or written communications.
February 2, 2021 - Page 25 of 117
2
1/28/2021
S:\FINANCE\LEASES\VRD\GREENS COST SHARE-A123020.DOCX
c. Third Parties. There are no intended third-party beneficiaries to this
Agreement.
d. Notice. Any notice under this Agreement shall be in writing, and shall be
deemed sufficient when directly presented or sent pre-paid, first class United States Mail
to the Party at the address included on the first page of this Agreement.
e. Severability. If any provision of this Agreement is found by a court of
competent jurisdiction to be unlawful or unenforceable for any reason, the remaining
provisions hereof shall remain in full force and effect.
f. Modification. This Agreement may only be modified upon written
agreement of the Parties.
g. Assignment. Neither this Agreement nor any of the rights or obligations of
the Parties shall be assigned by either Party without the written consent of the other.
h. Governmental Immunity. The Parties and their officers, attorneys and
employees are relying on, and do not waive or intend to waive by any provision of this
Agreement, the monetary limitations or any other rights, immunities, and protections
provided by the Colorado Governmental Immunity Act, C.R.S. § 24-10-101, et seq., as
amended, or otherwise available to the Parties or their officers, attorneys or employees.
i. Rights and Remedies. Delays in enforcement or the waiver of any one or
more defaults or breaches of this Agreement by the Town shall not constitute a waiver of
any of the other terms or obligation of this Agreement. The rights and remedies of the
Town under this Agreement are in addition to any other rights and remedies provided by
law. The expiration of this Agreement shall in no way limit the Town's legal or equitable
remedies, or the period in which such remedies may be asserted, for work negligently or
defectively performed.
j. Subject to Annual Appropriation. Consistent with Article X, § 20 of the
Colorado Constitution, any financial obligation of the Town not performed during the
current fiscal year is subject to annual appropriation, shall extend only to monies currently
appropriated, and shall not constitute a mandatory charge, requirement or liability beyond
the current fiscal year.
February 2, 2021 - Page 26 of 117
3
1/28/2021
S:\FINANCE\LEASES\VRD\GREENS COST SHARE-A123020.DOCX
IN WITNESS WHEREOF, the Parties have executed this Agreement as of the
Effective Date.
TOWN OF VAIL
________________________________
Scott Robson, Town Manager
ATTEST:
_____________________________
Tammy Nagel, Town Clerk
VAIL RECREATION DISTRICT
________________________________
Mike Ortiz, Director
ATTEST:
_____________________________
February 2, 2021 - Page 27 of 117
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : P roposal f rom Magellan S trategies f or a coordinated community outreach plan
P RE S E NT E R(S ): George Ruther, Housing Director
AC T IO N RE Q UE S T E D O F C O UNC IL : I s the Vail Town C ouncil supportive of moving forward
with a coordinated outreach community plan with Magellan Strategies at this time?
B AC K G RO UND: Based upon input from recent Town of Vail Community survey inf ormation, the
Vail Town Council has expressed an interest in exploring dedicated funding sources for resident-
occupied, deed-restricted housing and year-round destination marketing opportunities. Magellan
S trategies has demonstrated an ability to successf ully pursue these types of initiatives in similar
mountain resort communities. W ith that in mind, Magellan Strategies has prepared a proposal f or
launching a coordinated community outreach plan f or the Town Council's consideration.
S TAF F RE C O M M E ND AT I O N: Given the information shared in the staf f memorandum, it is
recommended the Vail Town Council instructs the town staff to take the steps necessary to
contract with Magellan Strategies and implement the coordinated community outreach plan on the
timeline proposed.
AT TAC H ME N TS :
Description
Coordinated C ommunity O utreach Plan P roposal 02022021
Magellan Strategies Town of Vail Community O utreach Plan 012721
February 2, 2021 - Page 28 of 117
To: Vail Town Council
From: George Ruther, Housing Director
Date: February 2, 2021
Subject: Dedicated Funding Sources for Housing and Year-round Marketing – Proposal
for a Coordinated Community Outreach Plan
I. Purpose
The purpose of this memorandum is to present a proposal from Magellan Strategies for
launching a coordinated community outreach plan intended to solicit community input
and feedback on two potential efforts to establish dedicated funding sources for:
1) the acquisition of resident-occupied, deed-restricted housing, and
2) to increase funding of year-round destination marketing opportunities.
Is the Vail Town Council supportive of moving forward with a coordinated
community outreach plan with Magellan Strategies at this time?
The acquisition of resident-occupied, deed-restricted housing and the active year-round
marketing of Vail as a resort community destination both serve to advance the goals
and priorities of the Vail Town Council Action Plan 2018 – 20.
II. Magellan Strategies Community Outreach Plan
Magellan Strategies has a demonstrated and proven track record of successfully
assisting mountain resort communities across Colorado developing ballot initiative
strategies in hopes of achieving their community funding needs. Town staff reached out
to the team at Magellan Strategies with a request to prepare a proposal for a
coordinated community outreach plan. In response to the request, Magellan Strategies
has teamed with Summit Information Systems to propose an outreach plan which they
believe will be effective in soliciting community input and feedback on the two potential
funding initiatives. A copy of the proposed Town of Vail Community Outreach 2021
Plan and Timeline, dated January 27, 2021, has been attached for reference.
In summary, the community outreach plan is broken down into two distinct phases for
implementation. The first phase focuses on communicating with key community
influencers on the topics, and the second phase aims to gather information primarily
from community organizations and groups. Each phase culminates with an evaluation
February 2, 2021 - Page 29 of 117
Town of Vail Page 2
of the input and feedback received and a reassessment of next steps forward. The
objective of these phases is to gauge community sentiment which is critical in shaping
the details and nature of one or more ballot question measures.
Pending the outcome of the first two phases, a third phase would be to design and field
a community survey measuring Vail resident and voter opinions of ballot measure
proposals. The approach and nature of the community survey would be similar to the
previous survey on these topics conducted with the Vail community in 2019. The
results of the community survey are intended to inform the Vail Town Council in their
decision making on whether to proceed forward with placing a question(s) on the ballot
in November of 2021. Results of the community survey would be available in late June
or early July affording the Vail Town Council ample time for decision making.
III. Recommendation
Town staff is prepared to collaborate with Magellan Strategies and move the
coordinated community outreach plan forward along the timeline proposed. At the
direction of the Vail Town Council, a professional services agreement with be executed
and work will get underway. The total cost to implement the first two phases is $15,000,
based upon a monthly retainer of $3,000 per month for the five months beginning
February 15 through June 15. The Approved 2021 Town Budget anticipates this effort
and funds have been appropriated. Town staff recommends the Vail Town Council
instructs the town staff to take the steps necessary to contract with Magellan Strategies
and implement the coordinated community outreach plan on the timeline proposed.
February 2, 2021 - Page 30 of 117
Town of Vail Community Outreach 2021 Plan and Timeline
January 27th, 2021
Project Overview
At this time, the Town of Vail is considering new and different funding options for Affordable
Housing, a year-round marketing budget, and possibly Special Events. To ensure the Vail
community is informed and engaged in these considerations, we propose a robust community
outreach plan between now and early June. The outreach plan will include multiple community
outreach strategies and activities.
These coordinated activities are designed to identify and maximize resident support for
possible ballot measures among the "super-voters" within the Town of Vail. Upon completing
the outreach plan, the Town could decide if they wished to move forward with one or multiple
funding ballot measures. Early feedback from the community will be critical in shaping one or
numerous ballot measures' nature and details.
Community Outreach Program: We recommend a multi-phased outreach effort tracked and
managed by Magellan Strategies and executed by a steering committee assembled by the Town
as outlined below.
Phase I (February - March 15th)
Individual Key Influencer (KI) Outreach: Develop a list of the top 25 individuals identified as
critical supporters in the Vail community. We will engage these individuals for their initial
thoughts and feedback on the programs and funding options under consideration. Meetings
would be held in person or in small groups of people.
§ Magellan Strategies will be responsible for building and maintaining a tracking sheet of KIs
during this phase. We will compile the list with the Town's input, and we will keep track of
all meetings with notes regarding the feedback from each session. We will also identify
requests for any follow-up meetings as necessary.
§ Magellan Strategies will collaborate with the Town to develop a set of talking points for
committee members to use in their meetings. We will also create a simple single page
"leave behind" piece containing factual information about potential funding options.
Phase II (March 15th to June 15th)
Key Influencer Feedback and Opinion Evaluation: With the initial round of KI meetings
complete, we assess opinions and feedback and then modify talking points and materials as
necessary.
February 2, 2021 - Page 31 of 117
Town of Vail Community Outreach Plan
January 27th, 2021
2
§ Identify the ten most influential community groups and organizations and engage with
them. These meetings will include presenting information about the Affordable Housing
Authority's plans and initiatives, details of the seasonal and year-round marketing plan, and
special events.
§ We will measure opinions and feedback regarding POSSIBLE funding ballot measure
options. We will maintain an expanded KI tracker incorporating new Phase II targets.
§ Community Survey: Upon completing the February to June community outreach plan, we
will design and field a community survey measuring resident and voter opinion of ballot
measure proposals.
Plan Timeline
Phase I: February 8th to March 15th – Key Influencer Outreach Program
Phase II: March 16th to June 15th – Community Organization Outreach Program
Phase III: June 15th – 31st - Field a community survey of Vail residents and voters
Resources
• Media List: To be developed
• Voter Files: Will be provided by Magellan
• KI Outreach Tracker: Will be provided and maintained by Magellan
• "Leave Behind" Piece: Will be developed by Magellan with client input for client use
• Outreach Deck: Will be developed by Magellan with client input for client use
Budget
Consulting costs:
• $3,000/mth consulting retainer for Magellan Strategies
Survey costs:
• $10,000 - $13,000 (Final price will depend on the total number of questions)
Summary
David Flaherty, David Cunningham, and Kevin Burns look forward to discussing this proposal
with town staff and other decision-makers very soon.
February 2, 2021 - Page 32 of 117
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : Updates about Public Health C risis and Economic R ecovery P rograms
P RE S E NT E R(S ): Scott R obson, Town Manager
AC T IO N RE Q UE S T E D O F C O UNC IL : I nf ormational with Council direction on the newly
proposed business relief program.
B AC K G RO UND: Town staf f have provided regular updates about economic recovery tactics
implemented to assist the business community during the public health crisis. A newly proposed
Vail business relief program and proposal f or winter marketing will be reviewed along with a few
other updates.
AT TAC H ME N TS :
Description
Memo Public Health Crisis & Ec Recovery Pr ogram U pdates 020221
February 2, 2021 - Page 33 of 117
To: Mayor and Town Council
From: Town Manager’s Office, Economic Development and Finance Departments
Date: February 2, 2021
Subject: Updates about Town of Vail Economic Recovery Responses to Public
Health Crisis
Winter Season 2020-2021
I. PURPOSE
The purpose of the memo is to provide updates to a number of the town’s responses to the
public health crisis as it relates to the winter season, 2020-21. Town staff continue to monitor
public health orders and impacts on the business community and municipal services. There will
be a number of additional topics presented at the next council meeting addressing the creation
of an Entertainment District and common consumption areas. Topics presented next Tuesday
will be presented in the following key areas:
▪ Eagle County Public Health Update (Five Star Business Certification Program)
▪ Community Relief Program Update
▪ New Business Grant Award Program (economic relief for Vail businesses)
▪ Winter Marketing Efforts during Public Health Crisis
II. PUBLIC HEALTH CRISIS UPDATE
Eagle County Public Health Update
Eagle County’s Department of Public Health
and Environment (ECPHE) has adopted
Colorado’s statewide COVID-19 dial
dashboard. The dial dashboard relies on
three key metrics, including disease
incidence rate, percentage of countywide
COVID-19 tests that come back positive,
and the number of hospitalizations for
COVID-19, to generate a color-coded risk
assessment. Each level further determines
the activities and capacity limits based on
the risk within each county. For more
details, please access the Colorado website
at: https://covid19.colorado.gov/data/covid-
19-dial-dashboard. The stats the week of
January 24 are noted in the diagram.
February 2, 2021 - Page 34 of 117
Town of Vail Page 2
In addition, there has been an update from Eagle County Public Health about implementation of the
Five Star Business Certification Program, as follows:
The Eagle County Covid-19 response team and our partners know the pandemic and restrictions
to limit its spread have dramatically affected our business community. Many of you have
expressed interest in Eagle County’s implementation of the 5 Star Business Certification
program to allow for increased capacity and promote your business.Eagle County remains
ineligible to participate in the program based on the State criteria. While we are currently
operating in Orange Level because of our test positivity rate and hospitalizations, our 14-day
cumulative incidence rate is currently at nearly 800 cases per 100,000 people. We will need to
get this down to 350 cases per 100,000 to be eligible based on the State's requirements.
This will allow certified businesses and organizations to operate at Yellow level capacities. Our
team is preparing for when Eagle County will be eligible to participate in the program, so we can
be ready for when we achieve that magic 350 incidence rate. You can take steps to be ready
too!
Review and implement the State’s 5 Star Policy Framework and business checklists.
The Town of Vail also continues to work with Eagle County to prepare for the next population
group for COVID-19 vaccination eligibility that will likely include essential Town staff (such as
public transit and other critical employees) which is expected to open up in the next week or
two. In addition, the State of Colorado continues to provide information about the vaccine,
access this link: https://covid19.colorado.gov/press-release/state-launches-covid-19-vaccine-
informational-campaign
III. ECONOMIC RECOVERY PROGRAMS
Community Relief Program Update
In April, Vail Town Council allocated $500,000 in financial support to non-profit organizations to
provide local financial relief associated with COVID-19 impacts in the areas of food, shelter and
health for those who reside and/or work in Vail and their families. A total of $386,000 has been
spent to-date. In the first round of funding, a total of $283,000 was awarded to 10 organizations
by the Community Support Fund Committee. A second round of funding was approved in June,
totaling $92,000: Swift Eagle Charitable Foundation ($25K) for additional rent relief efforts; The
Family Learning Center ($30K) to help cover tuition for working parents (54 families that live or
work in Vail); United Way ($37K) for their Philanthropy Fund, which distributes funds to non-
profit organizations in the Vail Valley. The United Way has a matching grant committed by an
anonymous donor, so the total funding available to the community will be $74K. A third round of
funding was approved in December which included $11K for the Eagle Valley Childcare
Center’s tuition credit assistance program. This program helped to cover tuition costs during
closures for 44 families who live and work in Vail.
Relief efforts by category:
Medical & Behavioral Health: $123,000
Food: $100,000
Residential Rent Relief: $85,000
Childcare: $41,000
General: $37,000
February 2, 2021 - Page 35 of 117
The 2021 budget includes $119,000 in relief funds available to the community as a carryover
from the unused 2020 allocation. Given the fact that there are many within our community in
need, staff is currently contacting existing non-profit partners to continue relief efforts in the
categories mentioned above to ensure the allocated funds are distributed in the most effective
manner.
New Business Relief Program: TOV Grant Award Program
The new business relief program is proposed for Vail businesses, and would award grant funds
to assist those businesses experiencing the challenges caused by the public health crisis. The
monies are to help relieve the resulting financial impacts due to public health orders and
restrictions in capacity. The Town continues to evaluate how it can assist businesses to stay
open so that Vail will remain competitive as an international premier mountain resort community.
The proposal is to redirect monies from economic recovery efforts primarily used for comm ercial
rental relief to a more general purpose and benefiting the businesses directly. Total funding for
the program is $500K and is already included in the 2021 budget. The grant award would offer a
range of monies from $5K up to $15K. The application process will require both quantitative and
qualitative information, such as financial and revenue reports as well narrative explanations
about the impacts of the health crisis on their business. The selection committee will include the
same as that of the commercial rental relief program (reps from finance, economic development
and Town Manager’s Office). The program would be rolled out by taking applications February
15 through March 31. A scoring matrix will be used that will tally points based on financial health
and operational impacts and assist in determining the funds awarded. The proposal was drafted
to be complementary and additive to the Eagle County Bridge Funding Program. VEAC
members were given the opportunity to hear about both the county program and the town’s
proposal and provided feedback. The program details follow:
Town Grant Award Program (GAP)
Objectives: Helping to keep Vail Open for Business
▪ Assist Vail businesses with financial support so that they may continue to keep their
doors open during the months ahead as the public health crisis is projected to be
impactful in 2021.
▪ Provide funding directly and quickly to local Vail businesses to help cover essential
operational expenses in order to keep them open for guests and residents.
Program Eligibility:
▪ Business must provide current and valid Town of Vail Business and Sales Tax License.
▪ Business must have a physical location and storefront within the Town of Vail’s
commercially zoned area from which business operations are conducted.
▪ Business must not be a publicly traded corporation, not be owned by, controlled by, or a
subsidiary of a publicly traded corporation.
▪ Business must not have more than 50 FTEs.
February 2, 2021 - Page 36 of 117
Town of Vail Page 4
▪ Business must not be in violation of Eagle County and State of Colorado and Executive
Public Health Orders (including face covering mandates and capacity restrictions).
Program Criteria:
▪ Financial Health of Business (financial reports)
▪ Operational Impacts as a result of public health orders (narratives)
Winter Marketing Efforts during Public Health Crisis
In order to provide support for economic recovery for Vail lodges and businesses, staff
recommends a new Town of Vail marketing campaign this spring that would offer a “mid-week
lodging special”, packaged with gift cards to local businesses as a value-add booking incentive.
With occupancy lagging by double digits through the ski season, we recommend a booking
incentive program to stimulate demand out of the front range during the mid-week and drive
guests into local businesses through a gift card promotion.
As summarized in the January 15 Destimetrics Daily Occupancy Report Production Notes and
included in the graph below:
As we pass the holiday season, the next 3 winter months remain down double-digit
figures in comparison to last year, leaving quite the challenge for hoteliers and property
managers to fill in said gaps.
There are -14,299 (-15,376 last report) less bookings than last year at this time.
The program would be proposed to be funded by the town (General Fund) and facilitated by the
VCBA, while partnering with participating lodges and businesses.
February 2, 2021 - Page 37 of 117
Town of Vail Page 5
Digital marketing would be deployed in the front range with a message of “Work from Vail” that
would drive to a DiscoverVail.com landing page. Visitors would have the opportunity to book the
special lodging offer both through DiscoverVail.com and through the lodge websites that offer
the special. Guests would have to book a stay during mid-week from Sunday through
Wednesday, and the stay would qualify them for gift cards as follows:
• 1 night - $25 (1 card)
• 2 night - $75 (3 cards)
• 3 night - $200 (8 cards)
The program would be restricted to new reservations made from February 5 – April 11, 2021
and would offer 1,000 gift cards until they run out.
GOALS AND ROI MODEL FOR MID-WEEK LODGING INCENTIVE PROGRAM
1. To address lagging occupancy by stimulating demand for mid-week lodging reservations
for the rest of the ski season.
2. To incentivize guest purchases in Vail restaurants and retail businesses.
3. To strengthen partnership with lodges, businesses and DiscoverVail.com.
Budget:
$25,000: 1,000 $25 gift cards
$45,000: Digital Marketing (including fees, four weeks in front range)
$5,000: Professional Fees (VCBA administrative costs)
$75,000: Total Marketing Campaign Expense
Estimated Return on $75,000 Investment:
$525,000 room revenue = 1,000 guest rooms at Average Daily Rate $525
$21,000 room sales tax revenue
$7,350 room lodging tax revenue
$25,000 additional revenue from gift cards
$2,500 unused gift card breakage (estimate)
IV. ACTION REQUESTED OF TOWN COUNCIL
Staff requests that Town Council consider approving the 1) Grant Award Program (business
relief funding already included in 2021 budget), and 2) Work from Vail mid-week lodging
incentive program with funding from the General Fund up to $75,000 (which would be included
in the first supplemental budget ordinance in March).
February 2, 2021 - Page 38 of 117
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : 2018-2020 Town Council A ction Plan Update
P RE S E NT E R(S ): Scott R obson, Town Manager, Patty McKenny, A ssistant Town Manager
AC T IO N RE Q UE S T E D O F C O UNC IL : I nf ormational only.
B AC K G RO UND: T he Town Council A ction P lan was adopted in 2018 for a two year window.
T he Town Council retreat scheduled J anuary 2020 will be highlighted with a f ocus on the 2021
priorities. There will be a preview of the 2020 accomplishments as well.
AT TAC H ME N TS :
Description
Memo Action Plan U pdate 020221
No. 1 2018-2020 Council Action Plan
No. 2 Vail Visioning Summary Report ( Retr eat Jan 21, 2020)
No.3 Department Accomplishments (2020) and W ork Plans (2021)
February 2, 2021 - Page 39 of 117
To: Mayor and Town Council
From: Town Manager’s Office
Date: February 2, 2021
Subject: Review of Action Plan, Accomplishments and 2021 Work Plans
I. SUMMARY
The Town Council Action Plan was adopted in
2018 and outlined goals in four focus areas,
Community, Economy, Experience and
Sustainability, a new focus area added in 2018.
The last Town Council retreat was held January
21, 2020.
This overview will reflect some highlights of the
town’s accomplishments in 2020 and set forth
the department work plans for 2021 which
support the goals outlined in the 2018-2020
Action Plan (Attachment No. 1).
II. BACKGROUND
The Town Council and Department Directors engaged in a “Visioning Vail” exercise facilitated by
Leader Edge Consulting, Inc. on January 21, 2020 during a council retreat. Thirty days later the
world was faced with the public health pandemic of COVID 19. With the onset of the public health
crisis, the town turned its attention to response efforts related to public health orders and a shift in
the way it conducted its municipal operations and business. However, it is important to note the
important work done pre-pandemic and reflect a moment on priorities identified one year ago. The
results of that retreat are reflected in the document attached “Vail Visioning” (Attachment No. 2). At
that time, the town council was asked to identify their highest priorities and the three areas most
supported are noted below:
✓ Facilities, Events, Housing
o Dedicated Funding Sources
✓ Transportation & Parking
o Multi-modal and Valley wide Transit
o Climate Action/Reduce greenhouse gas emissions
✓ Housing
o Completion of 2027 Strategic Housing Plan
There were seven (7) focus areas explored during the retreat discussions with council and
department directors. The comments were tabulated for each of the focus areas (Attachment No. 2;
pages 6-10)..
▪ Transportation (multi-modal) & Parking
▪ Facilities/Events
▪ Year-round Economy
▪ Environmental Sustainability
▪ Housing
▪ Municipal Services
▪ Recreational, Cultural & Educational
Opportunities
February 2, 2021 - Page 40 of 117
Town of Vail Page 2
There were a number of other top priorities identified during the retreat that are also worth
noting. Many of the ideas and discussions aligned with the 2018-2020 Action Plan’s goals,
initiatives, and priorities, as follows:
• Flexible facilities that maximize utility on
minimal footprint
• More diversity in summer music festivals
• Consider how people will meet for
business in the next ten years and build
facility for the future needs
• Sustainable tourism action plan that
focuses on shoulder season (events and
experiences)
• Gore Creek restored/enhanced
• Housing Funding source
• Communicating to citizens what/why we
do
• All snowmelt is solar/heat energy
exchange
• Multi-purpose facility: Education, arts,
culture
III. Town of Vail Accomplishments (2020)
The Town’s annual “Year in Review” publication for 2020 was released by the Communications
Department end of December and chronicled the many activities and initiatives of the Town of Vail.
The public health crisis dominated the business and operational plan for the town as departments
responded to the many changes cause by the public health orders. Below are a number of
accomplishments achieved during the past year, by focus area:
Community
COVID Response, Recovery, and Assistance
Booth Heights
Community Survey
Budget 2021
West Vail Master Plan
Alternative Housing Sites Initiative
Vail InDeed
Community Wildfire Protection Plan
Eagle Valley Mental Health Services
Economy
De-Gallagher Property Tax Ballot Issue
Economic Recovery Programs
Community Relief Funds Launched
Commercial Rent Relief Launched
Public Locations for Consumption of Alcohol in
public areas
Vail Gift Card Problem
Mandatory Mask Zone
CARES Assistance Application Funded
Budget 2021 addressing Levels of Economic
downturn
Special Events Reimagined
Experience
PrimaVail (Guest Service Training)
Public Works Shops Financing
Pedestrian Village Slow Zones
Renovations of Parks (Stephens and Covered
Bridge Pocket Park)
Summer Art Installations and artwalks
Sustainability
Booth Creek Fuels Reduction Project
Electric Buses
“Best of the Americas” Award
Climate Leader ward
Sustainable Destination Audit
Gore Creek Riparian Planting Projects
IV. Town of Vail Work Plan (2021)
The following table highlights a number of 2021 Work Plan Initiatives by focus area. A more
complete department listing of accomplishments and works plans can be found in Attachment
No. 3.
February 2, 2021 - Page 41 of 117
Town of Vail Page 3
2018 – 2020 COUNCIL ACTION PLAN
FOCUS AREAS AND WORK PLAN INITIATIVES
Community Economy Experience Sustainability
An engaged
community with
social, cultural and
educational values
A vibrant and diverse
economy that keeps
Vail at the forefront
World Class
Recreational
Amenities
Excellent Stewardship
of our natural
environment
West Vail Master Plan Civic Area Plan Public Works Shop
Project
USFS Fuels &
Reduction Project
Fire Department
Strategic Plan
Economic Development
Strategic Plan
Regional Transportation
and Mobility Initiatives
Identify Alternative Fuel
Solutions (snowmelt
offsets)
Community
Engagement Strategies
(post pandemic)
Next Steps for TIF
Funding
Parking Initiatives:
New Parking Sales
System
Integrate Sustainable
Destination Initiatives
across Departments
Housing Initiatives
(Lot 3 Middle Creek
Development)
Explore Dedicated
Funding Sources
(housing & marketing)
Ballot Proposals for
2021 Election
Guest Experience
Initiatives
Vail Nature Center
Integration and
Strategic Plan
Early Childhood
Initiatives
(CGL relocation)
Global Friendship
Exchange Programming
(during pandemic)
Police Department
Strategic Framework
Plan
Cultural & Heritage
Preservation
Programming
V. Council Action Plan and Priorities identified in 2021 Budget
The charts below show the focus areas and 2021 funded town initiatives. A concerted effort has
been a focus of the management team to use the action plan to drive future budgets.
February 2, 2021 - Page 42 of 117
Town of Vail Page 4
Attachments:
No. 1: Council Action Plan 2018 – 2020
No. 2: Vail’s Visioning-Session Summary (Facilitated by Leader’s Edge Consulting, Inc. at Retreat
Meeting on January 21, 2020
No. 3: Summary of Department Accomplishments and 2021 Work Plans
February 2, 2021 - Page 43 of 117
VAIL TOWN COUNCIL
ACTION PLAN
West Vail Community Garden
COMMUNITY
An engaged community with social,
cultural and educational values
ECONOMY
A vibrant and diverse economy that
keeps Vail at the forefront
EXPERIENCE
World class recreational amenities
SUSTAINABILITY
Excellent stewardship of our
natural environment
February 2, 2021 - Page 44 of 117
O2 O3vailgov.com
OUR VISION
OUR MISSION
Grow a vibrant, diverse economy and community
and preserve our surrounding natural environment,
providing our citizens and guests with exceptional
services and an abundance of premier recreational,
cultural and educational opportunities.
February 2, 2021 - Page 45 of 117
O4 O5vailgov.com
GOALS
Engage our community in honoring social, recreational,
cultural, and educational values that will guide sustainable
strategies throughout our neighborhoods as the foun-
dation of our town’s continued success. Ensure that our
citizens are afforded the opportunity to live and thrive in
our community.
• Balanced community composition
• Civic area enhancements
• Housing as necessary infrastructure to our community
• Regional opportunities for housing and amenities
• Educational enrichments to enhance our community
• Leadership role in well-being and health of
our community
• Inform and engage all members of our community
COMMUNITYCOMMUNITYINITIATIVES
• Create opportunities to build our community,
inclusive of discussions about the future of
West Vail
• Build upon the idea for a “civic area” using
municipally owned properties that would serve
the community with government, cultural and
recreational services
• Enhance community living and amenities by
exploring regional opportunities for housing
and recreation
• Inform and engage all members of the community,
including youth, in matters of public interest and
maintain high level of transparency and outreach
• Secure a permanent funding source for housing
• Continue to build our relationship with Red
Sandstone School
TOWN COUNCIL PRIORITIES
• Continued success of Red Sandstone Elementary School
• Housing Strategic Plan update
• Explore local and regional housing opportunities
• Execute the preferred strategy for permanent funding
for housing
• Allocate resources to Vail InDeed Program
• Develop objectives for Timber Ridge Redevelopment
• Bolster civic engagement on polices, programs, and
community planning endeavors:
- Civic Area Plan inclusive of possible redevelopment
of Dobson Arena and other municipally owned properties
- West Vail Master Plan
- Start a community engaging visioning process
- Be a leader in addressing mental health issues
throughout our community
February 2, 2021 - Page 46 of 117
O6 O7vailgov.comECONOMY ECONOMYGOALS
Preserve our vibrant and diverse economy that keeps
Vail at the forefront of our resort competitors.
• Update long range strategic plans to enhance
competitiveness of the Town of Vail
• Create community spaces that support iconic
events as well as arts, cultural, culinary and local
community programming
• Collaborate with Vail Resorts on resort programming,
special events, the guest experience, and
municipal services
• Diversify our economy with focus upon recreation and
vitality within the business community
INITIATIVES
• Prepare long range financial plans that support
the mission and vision for the community
• Continue working with local business community
stakeholders to help formulate future decisions
supporting diverse resort economy
• Study opportunities for multi-use facility that would
support the many demands for a venue space by
the public, private, and non-profit sectors
• Stay abreast of competitive trends and cutting-
edge technologies
• Broaden the discussion regarding public parking
and include all seasons
• Pursue seamless transit with our regional
transportation partners
• Peer resort and global friendship exchanges to
share best practices
• Proactive approach to lodging trends
TOWN COUNCIL PRIORITIES
• Evaluate emerging technologies including autonomous vehicles,
rapid charging infrastructure, and related transportation innovations
• Study opportunities for multi-use facility and explore ways to better
activate existing town facilities
• Update Economic Strategic Plan
• Plan for next projects involving Tax Increment Financing (TIF)
• Assist Parking Task Force in formulation of better year-round
parking and transportation strategies
• Identify informal spaces for community and visitor interaction
February 2, 2021 - Page 47 of 117
O6 O7vailgov.comEXPERIENCE EXPERIENCEGOALS
Deliver on the promise, Vail. Like nothing on earth that
also supports “preserving our natural environment”.
• Excellent municipal services
• Convenient, efficient, and safe parking and
transportation venues
• World class recreational amenities
• Define, from an experiential standpoint, the Vail Way
(entrepreneurial spirit and innovation)
• Collaboration with community partners to develop
programs and goals
INITIATIVES
• Implement customer service training
• Enhance municipal services with a review of
community survey input and continue to provide
an excellent level of service that meets the
“Vail Standards”
• Improve the quality and convenience of parking
and transportation for both locals and guests
• Develop a technology plan that identifies
initiatives that will enhance our guest and
resident experience
• Keep and cultivate premier recreational and
cultural amenities and events
• Seek opportunities to deliver world class
educational programs
• Be a leader in developing an exceptional and
professional workforce
TOWN COUNCIL PRIORITIES
• Update Transportation Master Plan and coordinate
with neighboring jurisdictions regarding regional
transit enhancements
• Parking and Pedestrian Enhancement Plan
• Managed parking long term plan
• Focus on arts and iconic events
• Provide excellent municipal core services, utilizing
survey input to identify specific areas for improvement
• Assemble task force to explore educational programs
• Professional workforce culture
• Embrace competitive technological opportunities and
shared economy
February 2, 2021 - Page 48 of 117
O6 O7vailgov.comSUSTAINABILITY SUSTAINABILITYGOALS
Balance our economic, environmental, and social needs
to deliver a sustainable community.
• Strategic implementation of environmental programs
• Excellent stewardship by monitoring and maintaining
our natural environment
• Regional collaboration
• Climate action to achieve reduction of greenhouse
gas emissions
• Sustainable economic and social development
• Implement employee sustainability programs
• Reduce the environmental impact of transportation
• Explore and encourage sustainable building practices
INITIATIVES
• Pursue measures to meet requirements of
Sustainable Destinations certification
• Develop environmental programs that respect and
preserve our natural environment, open spaces,
and wildlife habitat
• Reduce greenhouse gas emissions and develop
alternative energy sources
• Develop strategies to maximize solid waste
diversion and recycling
• Create a cultural and heritage preservation program
• Identify local climate action strategies
• Public outreach and ongoing education relating to
Town initiatives
• Formulate resilient economic strategies
TOWN COUNCIL PRIORITIES
• Implementation of Gore Creek Plan
• Comprehensive Open Lands and Trails Plan
• Update Environmental Strategic Plan
• Update Vail Nature Center Master Plan
• Implement renewable energy offset to street-heating
• Enhance regional transit
• Develop practices to bolster employee retention,
productivity, and overall engagement
• Institute measures to best mitigate wildlfire danger
• Continue with emergency preparedness
• Develop a local Water Efficiency Plan
• Create a Cultural and Heritage Preservation Program
February 2, 2021 - Page 49 of 117
75 South Frontage Road
Vail, Colorado 81657
970.479.2100 | vailgov.com
VAIL TOWN COUNCIL
ACTION PLAN 2018-20
February 2, 2021 - Page 50 of 117
Town of Vail Vail’s Visioning-Session Summary
Facilitated by Leader’s Edge Consulting, Inc. Retreat Meeting on January 21, 2020
Page 1
Stage setting for Vail leaders’ visioning
1. Key factors (according to participants) in improving the odds of “winning in the
turns” of significant change were to listen more effectively, understand the larger
context, be decisive, be bold, embrace change, explore new pathways, and
communicate at a high level.
2. Management is the science of administration. Leadership is the art of inspiring strategic
progress. Participants agreed that Council members are to focus on leadership while
Management Team members need to practice both.
3. The “3 F’s Model” (see attached) described the roles Council and Staff play in terms of
policy governance. The model impacted the roles each participant played in the visioning
exercise. For visioning, Council members focused on “WHAT” they hoped for in the future
while Management Team members will begin to look at “HOW” those things could be
achieved.
4. “The path of least resistance.” When groups and individuals more intentionally create “clear
and exciting pictures of desired futures,” they are much more likely to attain their goals
through incremental actions designed to get them there.
Speaking of pictures
Each Council member plus Town Manager Scott spent a couple minutes imagining what they
hoped they would see in the Vail of 2070. This long-range visioning was to also impact the
visioning they did later in the session when considering the community 5-10 years out. Here are
the paraphrased descriptions of the scenes they saw in 2070.
▪ Vibrant downtown area with many local families and tourists. Little kids and dogs running
around, coming to and from cultural events. Healthy balance of friends/tourists.
▪ Much more diverse, intergenerational equity. Happy and healthy people. Lush greenery. No
cars. Rejuvenation of people who visit and live here. People in Vail
▪ understand humans are a part of nature – they understand urban ecology/food systems.
▪ The freeway is gone. Reclaim all the land. Mass transportation will be bringing people in and
out on a larger scale than now.
▪ An oasis, a retreat for individuals and families. In the future a place like this will be even
more necessary.
▪ Young, vibrant community. Lots of bars/restaurants. People of all enjoying the natural
environment around us. A gondola to Gypsum.
▪ Extensive network of lifts connecting all resorts in Summit County/Beaver Creek. Better
transportation networks. Expansion of the protected area north of I-70. A cooperative
venture countywide. A gondola or something connecting Vail with Aspen.
▪ Contented, productive community cooperating with each other and protecting the
environment. A sense of community even as far away as Eagle.
▪ Some fascinating overlaps. This notion of Vail as an oasis within a protected natural
environment. Also, an oasis for a healthy escape to spend time with family/friends – which
will be harder to find on the planet. More diverse ethnically, economically, etc.,
February 2, 2021 - Page 51 of 117
Town of Vail Vail’s Visioning-Session Summary
Facilitated by Leader’s Edge Consulting, Inc. Retreat Meeting on January 21, 2020
Page 2
Transportation as a path to enhance that equity. Truly remain an international village.
People still walk in Vail 2070 and are grounded in the mountains.
Visioning 5-10 years out
Council members came up with a variety of visionary pictures and thoughts about Vail of the
not-so-distant future. Their ideas fell into 7 focus areas, noted by underlined labels below. Town
Council feedback from visioning activity in the following focus areas can be found as
exhibit at end of report.
▪ Transportation (multi-modal) & Parking
▪ Facilities/Events
▪ Year-round Economy
▪ Environmental Sustainability
▪ Housing
▪ Municipal Services
▪ Recreational, Cultural & Educational Opportunities
Each Council member also selected the ONE ITEM from the flipchart pages she/he was most
excited about. Here were their No. 1 picks:
Dave: Dedicated Funding Sources
Kim: Multi-modal and Valley wide Transit/Climate Action/Reduce greenhouse gas
emissions
Jenn: Completion of 2027 Strategic Housing Plan
Jen: Multi-modal and Valley Wide Transit
Travis: Multi-modal and Valley Wide Transit
Kevin: Dedicated Funding Sources
Brian: Dedicated Funding Sources
A next step – as conveyed by Scott at the end of the session – was the Management Team will
take the Council input and begin to determine how and when some or all of the items could
become reality. (Facilitator note: Remember that in might not be possible, due to a variety of
reasons, such as limited time and resources, for all the items to occur.) Scott and his team will
report back to the Council with their “HOW” thoughts/suggestions.
The Cost/Benefit Matrix Management Team members worked on during the visioning activity
will be helpful in the “HOW” discussions to come.
Final go-round
What is the 1 most significant and/or memorable thing for you in this visioning part of the
session? Summary of comments below:
✓ We all want to bury the freeway.
✓ We’ve got a lot of work still to do.
✓ This was a great opportunity to really communicate our efforts in pursuit of a unified goal.
Good to see a large amount of alignment.
✓ I’m getting a real strong visual for our guests and residents – what it would look like for all.
✓ We were out of our chairs and engaged.
February 2, 2021 - Page 52 of 117
Town of Vail Vail’s Visioning-Session Summary
Facilitated by Leader’s Edge Consulting, Inc. Retreat Meeting on January 21, 2020
Page 3
✓ Recognition from Council of a need for housing for our employees.
✓ The definitions of leadership and management and how they impacted each of us today.
✓ A lot of alignment of the Council and Management Team – a lot of common ground on
priorities.
✓ Looking out at longer visions, further out, 5-50 years.
✓ Very much appreciated consensus for the need to find funding sources. And the “3 F’s
Model.”
✓ Cross alignment of so many different things. Crossovers within focus areas.
✓ That sustainability applies across the board. A few initiatives meet many goals.
✓ Fantastic work. Now we need to think about how we keep it alive in our daily activities and in
the Council meetings and how we bring in the public.
✓ Fantastic work. Council priorities aligned with lot of conversations the Management Team
has had. Transportation and housing fall in so many categories.
✓ I appreciate everyone’s thoughtful participation and engagement. Now we can look into next
20 years – what we put in will be what we get out.
✓ A lot of change in our future is what I see.
✓ We can’t exist without other entities and compromise is where we’ll see progress.
✓ A lot of great ideas, but I find it interesting that our Council-member tick marks on housing
can be accomplished.
✓ Very refreshing to work together and envision the future.
✓ Going back to Chris Jarnot’s comments, take opportunity to hit home runs now, not wait to
load the bases all the time.
✓ Change is inevitable. Don’t fight it, embrace it. Glad we looked out 5-10 years. I’m starting
to see environmental sustainability rising to the level of importance of housing and parking in
the future.
Facilitator thoughts
▪ You all packed a lot of discussion, ideas, and energy into a condensed 3 ½ hours. Great
outcomes obviously involve first steps followed by incremental steps demanding
perseverance. This next step of the Management Team pondering the Council’s visionary
elements and coming back with thoughts of how to turn some or all of them into reality will
be key.
▪ Keep the finalized goals and action steps visible and talk about them often.
▪ Chinese proverb: “After enlightenment comes the laundry.”
How do we create the visual elements from this session?
Remember that we significantly increase the odds of turning visionary elements and goals into
reality when we SEE THEM as clear and exciting pictures of a desired future. As you look at the
“Town Council Input on Focus Areas,” listed on flipchart pages and documented below, try to
SEE what the words convey. Also, seeing which items received the most checks (noted in the
summary below) highlights what are potentially the cream rising to the top.
February 2, 2021 - Page 53 of 117
Town of Vail Vail’s Visioning-Session Summary
Facilitated by Leader’s Edge Consulting, Inc. Retreat Meeting on January 21, 2020
Page 4
For examples:
• You can start to picture what the transportation options could be to link Denver, Aspen,
Glenwood, and Summit County with Vail. What incremental steps could Vail take to start
turning that vision 5-10 years out into reality?
• Picture “flexible facilities” that would make this magical place even more of an oasis in
the future and might also cater to the “shoulder seasons.”
• What exactly would a restored/enhanced Gore Creek look like? As people begin to talk
about and agree on the answer to that question, specific and incremental action plans
will be created and implemented.
• Imagine completion of the 2027 Housing Policy and then using specifics of that plan to
determine funding sources to make it happen.
• What would it look like, sound like, and feel like for Vail residents and visitors to have
real clarity about what the Town does and why it does it?
As the “outsider” (but still a Coloradan!) among the session participants, I SAW many visionary
pictures conveyed through words written on flipchart pages and expressed verbally. Challenge
yourself and others involved to create pictures from the words … which will more likely create
emotions, such as excitement … which will drive the desire to create incremental action plans
… which will pinpoint doable work to accomplish … which will create more excitement … which
will create perseverance … which will create the drive to completion … which will create goal
accomplishment … which will create celebration … which will create a greater “oasis.”
Easy stuff? No. It will take great leadership (“the art of inspiring strategic progress”) and great
management (“the science of administration”) to turn key visionary elements noted below into
reality. Are the potential positive results worth that time, effort, and money? The answer to that
question will be easier to assess once the Management Team comes back with some plans
related to the HOW of specific ideas. Council, as much as possible, stay out of the weeds.
Management Team, as much as possible stay focused on “important and urgent” (Quadrant 1),
as well as “important and not urgent” (Quadrant 2) activities. Minimize or eliminate as much as
possible the insidious “not important and urgent” (Quadrant 3) chores that waylay visionary
plans.
Thanks for the chance to spend part of a day with all of you and I hope our paths cross again.
Gregg Piburn
Leader’s Edge Consulting
February 2, 2021 - Page 54 of 117
Town of Vail Vail’s Visioning-Session Summary
Facilitated by Leader’s Edge Consulting, Inc. Retreat Meeting on January 21, 2020
Page 5
Exhibit
Summary of Town Council Input on Focus Areas
PRIORITIES:
The No. 1 topics that were circled by a council member were:
✓ Transportation and Parking: Multi-modal and Valley Wide Transit (Glenwood to Summit)
(Jen Mason, Kim Langmaid and Travis Coggin)
✓ Facilities and Events: Dedicated Funding Sources (for housing & civic area plan funding)
(Kevin Foley, Dave Chapin, and Brian Stockmar)
✓ Housing: Completion of 2027 Strategic Housing Plan
(Jenn Bruno)
Other top priorities (three checks or more):
• Flexible facilities that maximize utility on minimal footprint
• More diversity in summer music festivals
• Consider how people will meet for business in the next ten years and build facility for the
future needs
• Sustainable tourism action plan that focuses on shoulder season (events and experiences)
• Gore Creek restored/enhanced
• Housing Funding source
• Communicating to citizens what/why we do
• All snowmelt is solar/heat energy exchange
• Multi-purpose facility: Education, arts, culture
FLIP CHART DETAILS:
Transportation and Parking
The What…
• Multi-modal valley wide transit options from East Vail to Glenwood and Summit.
o To include e-bikes (Jen Mason and Travis Coggin) (4 Checks)
• Train-Eagle-Vail-Summit-Aspen-Denver (2 checks)
• Tunnel: Dillion to Vail (Boring Company) (2 checks)
• Bullet train from Denver (2 checks)
• Incorporate technology into transportation facilities and services (2 checks)
• Year-round e-bike prioritized community, paths plowed before roads (1 check)
• Maximize existing infrastructure or repurpose (1 check)
• Bridge and underpass and fencing to help wildlife interconnectivity/migration/adaptation
(1 check)
• Gondola’s to down valley
• Riding bikes between Vail- Leadville- Salida
• Slow road into town, fast route around/through?
• Parking for guests and locals to access our retail shops and outdoor activities
• No fossil fuels-pollution free
• No roadkill-wildlife friendly
February 2, 2021 - Page 55 of 117
Town of Vail Vail’s Visioning-Session Summary
Facilitated by Leader’s Edge Consulting, Inc. Retreat Meeting on January 21, 2020
Page 6
• More electric chargers
• Lower I-70 speed limit
• Optimize (connected/autonomous vehicles)
Facilities and Events
The What…
• Flexible facilities that maximize utility on minimal footprint (3 checks)
o World class facilities to host diverse suite/buffet of events that attracts
locals, tourists alike
• More diversity in summer music festivals (3 checks)
• Consider how people will meet for business in the next ten years and build facility
for the future needs (3 checks)
• Dedicated funding sources (Lodging Tax) VRA/DDA- Ballot Issue (Kevin Foley,
Dave Chapin, and Brian Stockmar) (3 checks)
• Smaller events that attract niche groups, non-skier activities for all age groups (2
checks)
• Unique venue that can be used summer and winter for 400-600 people (1 check)
• Event facilities that are walkable, Example: a new housing complex on the northside with
pedestrian/bike overpass to civic center
• Facilities in unique locations around town that allows guests to be immersed in the event
and our natural world at the same time
• We have our own version “Rothko Chapel”
• FUN
• More current century more mountain sited events- (VR?)
• Indoor facility for 2k-3k people
• Year-round events, (programming)- shorter shoulder season
• Group sales
o what do they need?
Year-Round Economy
The What…
• Sustainable tourism action plan that focuses on shoulder season (events and
experiences)
(3 checks)
• Civic Area Implementation (2 checks)
o Indoor recreation
o Repurpose Dobson
• More “learning economy” focus (2 checks)
o People are attracted to aspirational qualities/experiences
• Great year-round employment opportunities (2 checks)
o Career pathways
o Enticing talent to stay
• Housing (2 checks)
• Group business (1 check)
o More marketing
o More recreation options
February 2, 2021 - Page 56 of 117
Town of Vail Vail’s Visioning-Session Summary
Facilitated by Leader’s Edge Consulting, Inc. Retreat Meeting on January 21, 2020
Page 7
o Diversity of re-creation opportunities
o Indoor recreation
o Repurpose Dobson
• Fun (1 check)
o Will summer economy dominate?
• Extend ski season
o Keep mountain open longer
o Open mountain sooner
• Families can afford a home and to have fun in our community while working for a local
business
• Activities that are non-snow related
• Recreation for families (extended) and groups
• Balance of “remote workers”, small business, etc.
o Need a balance to create/support community
• Eliminate the gap between front-line employees and executives. Career growth/paths
• Building community; year-round consumers
• Figure out I-70 issues; traffic on weekends
Environmental Sustainability
The What…
• Gore Creek restored/enhanced (3 checks)
• Acquisition/protection open spaces/land (2 checks)
• Housing (2 checks)
o Keeping people living and working in community; not commuting
• A frequent, reliable transit system-countywide (2 checks)
• Balance environment with economy. Recognize we were built as a resort, but the
environment is an important part of the whole experience, but it’s not the whole
experience (2 checks)
• Restriction/limitations? (1 check)
o Trails, vehicles
o Carrying capacity of the Town
• Biodiversity protection plan/management (1 check mark)
o Following open lands plan
• Wildlife protection in all planning regs/codes (1 check mark)
• Urban Ecology focus on integration of community/people with USFS lands (1 check)
• Even stronger partnership with USFS and CO Parks and Wildlife (1 check)
• I-70 congestion plan (1 check)
o Trains, busses
• Beneficial electrification
• Access to recreate in the backcountry
• Off leash
• Vertical Harvest (Food security)
• Boreal toad protection/crossing
• E-bikes/adapted to winter
• No more Styrofoam, no plastic one-use cutlery
February 2, 2021 - Page 57 of 117
Town of Vail Vail’s Visioning-Session Summary
Facilitated by Leader’s Edge Consulting, Inc. Retreat Meeting on January 21, 2020
Page 8
• Wildlife/bird sanctuaries/preservations
• Renewable energy
• EV charging expansion
• Work with feds on wildlife habitat mitigation plans
• Air alliance
o More direct flights to Eagle County Airport
Housing
The What…
• Funding source (5 checks)
• Completion of 2027 Policy (Jenn Bruno) (4 checks)
o Balance between housing and environment- survey community (1 check)
o Creative solutions to existing infrastructure- housing in every plan
o Density- maximize density when appropriate for available land
o Optimize housing opportunities- existing housing stock, 2nd homes
▪ Incentives for partnerships; identify
• West Vail Mall: BUY IT! (1 check)
• Renewable energy and quality housing for all (1 check)
• Expand/modify/update zoning codes to allow for multiple home types throughout our
valley
(1 check)
• Financial partnership opportunities: multiple projects with multiple partners (down valley
partners)
o Incentives for partnerships; identify
• West Middle Creek Housing with pedestrian overpass to the new Civic Center
o Multifamily, modular, prefab, mobile, Single family, Duplex, Condo, etc..
• Recognize not all our community members want to live in “Vail”, but they are still part of
Vail
o Housing throughout the community
Municipal Services
The What…
• Communicating to citizens what/why we do (4 checks)
o Communicating with diverse community
• All snowmelt is solar/heat energy exchange (4 checks)
• Public Work’s complex (2 checks)
o best uses
• Year-round housing and career pathways for all employees (2 checks)
• Break down barriers between jurisdictions, codes (all town codes), departments,
“cultures”
(2 checks)
• Wildlife friendly protection training/services (1 check)
• More fire trucks
o Dalmatians
• Improve efficiency in services
• Coordinate with other municipalities when able
February 2, 2021 - Page 58 of 117
Town of Vail Vail’s Visioning-Session Summary
Facilitated by Leader’s Edge Consulting, Inc. Retreat Meeting on January 21, 2020
Page 9
Recreational, Cultural, and Educational Opportunities
The What…
• Multi-purpose facility (3 checks)
o Education, arts, culture
• Acquire Cascade Theater (2 checks)
• Civic Area Plan/ Dobson (2 checks)
• Enhancement of trails (existing) and new trails (1 check)
• Expand/ramp up art programing for all; as attraction and community building (1 check)
• Experiential economy (1 check)
o More spaces to gather and co-create
• Generate a creative vision for the future with Vail Symposium and community (1 check)
• Create a plan for our mountain version “Rothko Chapel” or Bilbao Experience (1 check)
• Blend cultural heritage with arts (1 check)
• Create pockets of recreation and culture
• Better coordination of facilities
o Less empty meeting rooms (scheduling), clearing house (availability)
• More opportunities during shoulder seasons
o Events-> people
• VRD and Mountain Rec working together regionally
• Use small open areas for focused recreation activities (example: skate park in formally
unused space)
• New trails
• Keep up momentum with Civic Center
• Right-sized events
o All shapes, sizes, scale to encourage participation
• Cultural events not just for old white guys
February 2, 2021 - Page 59 of 117
Department Accomplishments & 2021 Work Plans
Page 1
Communications
Accomplishments
▪ Biennial Community Survey coordination
and final report to town council
▪ Year in Review print and video coordination
▪ COVID-19 public health/operations
communications; coordination of Mayor’s
COVID-19 public testimonial and recovery
▪ Implemented position changes and hiring’s
to accelerate social, digital productivity
Work Plan 2021
▪ Expanding relationships with part-time
residents
▪ Rollout of updated TOV brand standards
▪ Routine use of Facebook Live for council
meetings, other activities
▪ Address digital platforms with the
redevelopment of the town's website and
other departmental websites
▪ Remain innovative and assist Economic
Development, Town Manager’s Office, and
HR team in growing the Guest Experience
Initiatives platform
▪ Continued implementation of Housing
Communications Strategic Plan
▪ Community Engagement – what does it look
like post COVID? (Facebook Live, Vail
Social, Community picnics, surveys, 2nd
homeowner relationship)
▪ Promoting a climate of TOV positive
direction for Town Council election
▪ Cross-training/crisis communications
training (FEMA courses, etc.)
▪ Welcome Centers: East Vail Trails
mitigation, Reimagine Host Program
(training, expanded scope), Leveraging
communications (increased online presence,
business outreach, improved
communications between TOV and Vail
Mountain)
Community Development
Accomplishments
▪ Civic Area Plan – completion and adoption
on November 5, 2019
▪ West Vail Master Plan – successful launch
and public kickoff during pandemic.
▪ Smoothly continuing PEC and DRB public
meetings via Zoom in the COVID era
Work Plan 2021
▪ Support / participate in Minturn master
planning efforts at Dowd Junction
▪ Develop schedule to engage council with
both PEC and DRB on an annual basis
▪ Ensure housing and environmental master
plans are guided by land use plans
▪ Support the Open Lands Board of Trustees
meetings
▪ Completion and adoption of the West Vail
Master Plan
▪ Support Next Steps in Civic Area Plan
implementation
▪ Support Housing Efforts with the
implementation of the Housing Master Plan
▪ Develop Community database
Economic Development
Accomplishments
▪ Strengthened VLMD marketing through
creation of DiscoverVail.com, database
roadmap and lodging focus
▪ Gathered ideas and create consensus with
business leaders and staff to bolster
economic recovery efforts to support the
community, Vail businesses and sales tax
collections, implemented a number of
economic recovery programs
▪ Collaborated on creation model to support
local event producers in reimagining events
with pandemic lens
▪ Collaborated to create PrimaVail Guest
Experience program and Revely with Vail
Resorts and town staff
February 2, 2021 - Page 60 of 117
Department Accomplishments & 2021 Work Plans
Page 2
Economic Development - continued
Work Plan 2021
▪ Work with Town Manager's Office on
strategic direction for Economic
Development Team taking into consideration
the work with boards and commissions
▪ Work with Town Manager's Office to ensure
productive partnerships and planning efforts
with regional partners, Vail Mountain, VCBA,
EGE Air Alliance, VVP
▪ Continue participation with long range
planning efforts to help engage those
responsible for the long-term financial
viability of the community, engaging boards,
commissions, VEAC.
▪ Work with Town Manager's Office to
implement efforts with lobbying consultant to
identify legislative issues of interest
▪ Strengthen PrimaVail Guest Experience
program and Revely, creating reliable brand
to carry into future
▪ Continue to identify and align with Vail
Resorts goals and objectives to strengthen
and extend partnership between resort
company, businesses, and town
▪ Continue partnership with VCBA to more
closely partner, building relationships and
programming to benefit local businesses
Environmental Sustainability
Accomplishments
▪ Sustainable Destination Project
Continuation; Awarded Top 100 Sustainable
Destination in the World and Best of
Americas Award.
▪ Environmental Sustainability Strategic Plan
▪ Active Restore the Gore Programming.
▪ Active Waste Reduction/Recycling Program.
▪ Energy and Climate – Greenhouse Gas
Emissions Inventory completed.
▪ Transportation/Mobility: E-bike share pilot
program; Sole Power participation; Grant
writing assistance - Electric buses (LONO)
▪ Managed Open Space and Habitat
Initiatives.
Work Plan 2021
▪ Project management - USFS Fuels
Reduction Project – Phases 2-3 & Bighorn
Sheep Study Documentary.
▪ Continue to address energy conservation
measures.
▪ Identify snowmelt offset and alternative fuel
solutions.
▪ Monitor Legislative efforts at the Capitol
(CC4CA has several priority bills this coming
year).
▪ Facilitate and manage Vail Nature Center
integration.
▪ Continued opportunity exists for partnership
with Yamanouchi, Japan. Consulting
assistance has been requested to extend
the Mountain IDEAL certification to
Tsushima.
▪ Better integrate the Sustainable Destination
Project within departments, similar to the
Cultural Heritage Committee, which has
gained momentum and success this past
year.
▪ Open Space Board of Trustees facilitation.
▪ Collaborate with Police on code
enforcement issues to create solutions for
the environmental matters.
▪ Collaborate with ComDev to ensure that
planning efforts including the environmental
review aspects of a project are met.
Finance
Accomplishments
▪ Implementation of new Sales Tax software
and new STR software creating more
efficiencies.
▪ Updated Town Code to standardize sales
tax definitions with municipalities across the
state and implemented State Sales and Use
Tax System (SUTS) for centralized sales tax
look up for businesses operating in
Colorado.
▪ Guided process to refinance VRA bonds
(RFQ for bond agent, hiring a financial
advisor and selection of bank. Resulted in
savings of $1.1M to VRA).
February 2, 2021 - Page 61 of 117
Department Accomplishments & 2021 Work Plans
Page 3
Finance – continued
▪ Ballot proposal to “de-Gallagher” property
tax approved by voters increasing property
tax revenues.
▪ 2020 Budget: COVID Crisis! Significant
time allocated to modify revenue projections,
work with department heads on budget cuts
and staffing reductions, frequent Council
presentations on changing economic
impacts,
▪ Created process for Community Relief Fund
and staff created application process for
Commercial Rent Relief program.
▪ Participated in county/regional discussion
about sharing CARES Act funds; worked
with Transit department in CARES Transit
Funds.
Work Plan 2021
▪ Implement Internal Audit Functions
▪ Partner with PW on modernization of
parking sales & system
▪ Take over E911 Board accounting, reporting
and overall governance from Eagle County
(as requested by the County)
▪ Use of technology for more efficiencies in
business and finance processes and
procedures
▪ Support next steps in Civic Area Plan
implementation and use of TIF Funds
Fire
Accomplishments
▪ Completed Community Risk
Assessment/Standards of Cover.
▪ Led the fire department in the development
of a Continuity of Operations Plan.
▪ Presented at state and national conferences
as well as on several webinars.
▪ Served on several
boards/committees/commissions.
▪ Completed quinquennial ISO evaluation
process.
▪ Completed Vail Community Wildfire
Protection Plan.
▪ Adoption of the Wildland Urban Interface
Code.
Work Plan 2021
▪ Keep Manager informed about Union
matters.
▪ Continue the excellent collaboration with the
organization on COVID operations and
remain engaged in solving special event
challenges that are impacted by public
health orders.
▪ Complete new Fire Department Strategic
Plan.
▪ Succession Planning. Emphasis on chief
officer levels.
▪ Reinstitute engine company inspection
program (curtailed due to COVID).
▪ Build relationship with new CEO of ECPS.
▪ Continue to maintain and improve labor
management relations.
▪ Re-evaluate current WUI Code and suggest
amendments for 2021 code adoption.
▪ Continue contributions to the community and
the greater fire service at the state, local and
national level.
▪ Continue to serve in the lead role for the
Mountain Area Mutual Aid consortium.
Housing
Accomplishments
▪ Facilitated the Town’s acquisition of total of
21 net new deed restrictions.
▪ Led the Vail Town Council’s Alternate
Housing Site Initiative.
▪ Provided administrative exceptional support
to the Vail Local Housing Authority.
▪ Completed the annual deed restriction
verification compliance process.
▪ Actively promoted the Town’s adopted
Housing Policy Statements.
▪ Completed the resale process of the
Homestake Inn Condominium and Altar Vail
Inn homes.
February 2, 2021 - Page 62 of 117
Department Accomplishments & 2021 Work Plans
Page 4
Housing – continued
Work Plan 2021
▪ Continue to advance the Town’s adopted
housing goal.
▪ Update the Vail Housing 2027 Strategic
Plan.
▪ Advance the long-term funding source
discussion.
▪ Implement a digital deed restriction
verification compliance process.
▪ Prepare a program offering long term rental
incentives.
▪ Advance the work of the Vail Local Housing
Authority.
▪ Facilitated regional partnerships to achieve
the Town’s housing goal (CDoT, State Land
Board, Eagle County, etc.).
▪ Participate in the creation of a Town-wide
housing database.
Human Resources
Accomplishments
▪ Provided organizational leadership during
several leadership transitions (Town
Manager, Com Dev, IT)
▪ Negotiated and implemented direct contract
with Vail Health and now Vail Summit
Orthopedics.
▪ Improved retirement readiness for the
organization – implementation of auto
enrollment and improved education and
training with ICMA RC.
▪ Completed and implemented multi-year
compensation study following updates to
town-wide job descriptions to provide the
foundation for job analysis.
▪ Increased focus on sustainability efforts –
paperless forms, e-communications.
▪ Improved and aligned programs for TOV
and greater community – PRIMAVail,
Community Leadership Academy, Diversity
& Inclusion series.
Work Plan 2021
▪ Continue to assist with developing
organizational policies, including Employee
Handbook.
▪ Activate the Great Place to Work
programming in an effort to continue
identifying and promoting TOV EE
organizational goals and priorities.
▪ Drive a process that helps redefine
employee performance management and
development planning.
▪ Create new team strategic plan which aligns
individual, department and organizational
goals
▪ Make Performance Management and
Development Planning a priority.
▪ Provide leadership in the extended
community - Mountain Healthcare Coalition
and the Vail Early Childhood Education
taskforce.
▪ Creation and implementation of an internal
housing strategic plan.
▪ ADA audit and create plan.
Information Technology
Accomplishments
▪ Implementation of Citrix VDI ecosystem –
retirement of V-Workspace.
▪ Implementation and User Adoption of Office
365.
▪ Data Center completion at West Vail Fire
Station.
▪ Re-imagination of IT team.
▪ Replace Web developer with Network
engineer.
▪ Leverage cloud services where logical.
Work Plan 2021
▪ Support Vailgov Website Implementation
and other department website
improvements; encourage content
management owned by individual
departments.
▪ Service Disk Ticketing system for IT team.
▪ Work with Town to better leverage IT tools:
Laserfiche, Office365.
▪ Review/Improve Town Policies related to IT.
February 2, 2021 - Page 63 of 117
Department Accomplishments & 2021 Work Plans
Page 5
Information Technology – continued
▪ Support Council Chambers remodel by
helping to determine appropriate IT needs.
▪ Continue collaborating and partnering with
departments to help create business
process and efficiencies that utilize
technology, i.e. parking pass sales, service
desk, Laserfiche.
Library
Accomplishments
▪ Continued to provide excellent services to
our community, even during/after COVID-19.
▪ Friends of the Library funding continues to
see healthy growth.
▪ Awarded an NEA Big Read Grant in
celebration of OBOV’s 10th anniversary year.
$9,150.
▪ Awarded a CARES Act Grant to allow us to
bring a StoryWalk to the community and to
enhance digital resources which are growing
in demand, especially as a result of the
pandemic. $10,000.
▪ Successful shift of library programming to a
virtual platform – Gentle Yoga, Zumba, Book
Discussions for various age groups - via
Zoom and Facebook Live.
▪ The library’s SWOT team work on amending
Library policies and procedures.
Work Plan 2021
▪ Continue to develop Cultural & Historic
Preservation programming initiatives
working across departments to engage a
town-wide effort that also supports
sustainable destination certification and
digital records archiving.
▪ Increase visibility and efforts of the Digital
Archives Initiative and the Cultural Heritage
Preservation efforts of the library and the
town.
▪ Continue to engage efforts to develop
Friends Group and funding opportunities,
Enhance the visibility of the Friends of the
Library. Identify new potential funding
sources.
▪ Continue to be creative with staffing
challenges.
▪ Execute a stellar NEA Big Read Program.
▪ Continue to foster good staff morale while
maintaining our high standards of service.
Police
Accomplishments
▪ Led the Police Department successfully thru
a global pandemic with limited infections,
while still providing excellent customer
service and good communications internally
and externally.
▪ Completed the development of new
Strategic Framework for the Department.
▪ Managed Braden Case.
▪ Solved several high-end bike/car thieves.
▪ Implemented a new employee mentoring
program.
Work Plan 2021
▪ Collaborate on code enforcement solutions
across department including environmental
matters.
▪ Continue working with CDOT / State Patrol
for enforcement of chain laws during winter
months.
▪ Prepare the organization for Police Chief’s
term as President of the International
Association of Chiefs of Police in 2021-
2222.
▪ Finalize strategic framework and gain buy in
from employees and community
▪ Continue to build leaders in the organization
to prepared for future succession planning.
February 2, 2021 - Page 64 of 117
Department Accomplishments & 2021 Work Plans
Page 6
Public Works and Transportation
Accomplishments
▪ Significant management of capital projects.
▪ Positive citizen survey results in 2020.
▪ Significant Grants Acquired and projects
advanced.
▪ Public Works Master Plan adopted, and First
Phase designed, entitled, project awarded
on time and budget.
▪ Regional meetings and cooperation around
transit and other issues.
▪ Led the I-70 collaborative Effort in the 2020
ROD reassessment.
▪ Electric Bus transition implementation.
Work Plan 2021
▪ Public Works shop First phase and Streets
building.
▪ Integration of new parking system as well as
smart transit system.
▪ Succession planning for transit department
and parking departments
▪ Determine best environmentally sustainable
path forward with snowmelt system
improvements.
▪ CIP Management CGL temporary facility
and involvement in determining permanent
Vail location.
▪ Identify more mobility opportunities.
Town Clerk
Accomplishments
▪ Successfully conducted Council Meetings on
virtual platform due to public health crisis.
▪ Assisted with Economic Recovery Efforts in
response to public health order restrictions
(the implementation of modified liquor
premises and Common Consumption Areas)
▪ Groomed Deputy Town Clerk for role
serving the Vail Liquor Licensing Authority
and liquor license holders.
▪ Implemented DocuSign workflow software
for electronic processing of signatures.
Work Plan 2021
▪ Ensure successful 2021 Municipal
Election (propose coordinated election
format).
▪ Municipal Code Republish Project
Management.
▪ Assist with transition of Advertising
Program to RFP and new vendor.
▪ Support planning efforts for determining
path forward with records management
maintenance of Laserfiche.
▪ Support Council Chambers Remodel.
February 2, 2021 - Page 65 of 117
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : D R B / P E C Update
P RE S E NT E R(S ): J onathan Spence, P lanning Manager
AT TAC H ME N TS :
Description
January 20, 2021 D R B Meeting Results
January 25, 2021 P EC Meeting Results
February 2, 2021 - Page 66 of 117
D E S IG N R E V IE W B O AR D
January 20, 2021, 3:00 P M
Virtual
75 S. Frontage Road - Vail, Colorado, 81657
1.C all to Order
1.1.Register in advance for this webinar:
https://us02web.zoom.us/webinar/register/W N_xA P RvX H9S7qy 9hu8Xr-
Zjw
After registering, you will rec eive a confirmation email c ontaining information
about joining the webinar.
1.2.Attendance
Present: J ohn Rediker, D oug Cahill, J oe St. J ohn, P eter C ope (joined after
item 2.1), Kit Austin (departed prior to item 2.6)
2.Main Agenda
2.1.D R B 20-0571 - Gore Cr eek Meadows
Final review of an exterior alteration (siding/decks/landsc aping/trash)
Address/Legal Desc ription: 5020 Main Gore Place/Vail E ast Townhomes
Applicant: Gore Creek Meadows, represented by Pierce A ustin Architec ts
Planner: Greg Roy
1. The sec ond story balc onies on the duplex and townhomes shall be
c hanged to metal railings to match what is proposed on the
c ondominium buildings with the building permit applic ation submittal.
2. W hen upgrades to the ground level decks are proposed the railings on
those decks shall c ome into c ompliance and match the new railings
proposed with this application.
J oe St. J ohn moved to approve with c onditions. Doug C ahill seconded the
motion and it passed (2-1).
Ay es:(2)C ahill, S t. J ohn
Nay s:(1)Rediker
Abstain:(1)Austin
Absent:(1)C ope
2.2.D R B 20-0539 - Gattopar do B ianco L L C
Final review of a business sign
Address/Legal Desc ription: 100 East Meadow Drive Unit 15/Lot O, Block
5D, Vail Village Filing 1
Applicant: Gattopardo B ianco L L C , represented by House of Signs
February 2, 2021 - Page 67 of 117
2.3.
2.4.
2.5.
2.6.
Planner: Jonathan Spence
John Rediker moved to table to staff with direction. Joe St. John seconded
the motion and it passed (5-0).
DRB20-0587 - Vail Interfaith Chapel
Final review of exterior alterations
Address/Legal Description: 19 Vail Road / Tract J, Vail Village Filing 1
Applicant: Vail Religious Foundation INC, represented by Suman Architects
Planner: Jonathan Spence
John Rediker moved to approve. Kit Austin seconded the motion and it
passed (5-0).
DRB20-0588 - Nielsen & Busch Residences
Final review of an addition
Address/Legal Description: 4424 Streamside Circle West Units A and B/Lot
10, Bighorn Subdivision 4th Addition
Applicant: Beth & Kurt Nielsen and Lois Valenti 2012 E xpemption Trust,
represented by Martin Manley Architects
Planner: Jonathan Spence
John Rediker moved to continue to February 3, 2021. Peter Cope seconded
the motion and it passed (5-0).
DRB19-0332.002 - Dead Drift Development
Final review of a change to approved plans (exterior/GRFA)
Address/Legal Description: 1469 Greenhill Court/Lot 11, Glen Lyon
Subdivision
Applicant: Dead Drift Development I LLC, represented by RKD Architects
Planner: Jonathan Spence
John Rediker moved to continue to February 3, 2021. Peter Cope seconded
the motion and it passed (5-0).
DRB20-0582 - Children's Garden of Learning
Final review of new construction
Address/Legal Description: 330 South Frontage Road/Lot 1, Vail Lionshead
Filing 1
Applicant: Town Of Vail, Represented By Pierce Austin Architects
Planner: Jonathan Spence
John Rediker moved to approve. The motion died for lack of second (0-0).
Peter Cope moved to deny. Joe St. John seconded the motion and it
passed (3-1).
Ayes:(3)Cahill, Cope, St. John
Nays:(1)Rediker
February 2, 2021 - Page 68 of 117
Absent:(1)Austin
2.7.D R B 20-0584 - One Vail Road 1022 L L C
Final review of an exterior alteration (windows/doors/sky light)
Address/Legal Desc ription: 1 Vail Road Unit 1022/Lot A-C , Vail Village Filing
2
Applicant: One Vail Road 1022 LLC, represented by RA L C ompanies
Planner: Erik Gates
1. Prior to the issuance of a building permit, the applicant shall submit
plans showing that the roof height be maintained for the center-east
balcony of this unit.
Peter Cope moved to approve with conditions. J oe S t. J ohn sec onded the
motion and it passed (4-0).
Absent:(1)Austin
2.8.D R B 20-0590 - Johnson & Mattar Residences
Final review of an addition
Address/Legal Desc ription: 3245 Katsos Ranch Road/Lots 8A & 8B, Bloc k
1, Vail Village Filing 12
Applicant: Tait J ohnson & Christina Mattar, represented by Stais
Arc hitecture & I nteriors
Planner: Erik Gates
J ohn Rediker moved to approve. Peter Cope seconded the motion and it
passed (4-0).
Absent:(1)Austin
2.9.D R B 20-0556 - Sonnenalp
Final review of an exterior alteration (mechanical chase)
Address/Legal Desc ription: 20 Vail Road/Lot 1, Sonnenalp Subdivision
Applicant: Sonnenalp Properties I nc ., represented by OZ A rchitec ture
Planner: Erik Gates
1. The applicant has approval for the overall chase structure, but prior to
the issuance of a building permit the applicant shall submit a D RB
C hange to Approved Plans addressing architec tural details and roof
sty le for D RB review.
J ohn Rediker moved to approve with conditions. Peter Cope seconded the
motion and it passed (4-0).
Absent:(1)Austin
3.Staff A pprovals
3.1.D R B 20-0509 - Rubin R esidence
Final review of an exterior alteration (deck)
Address/Legal Desc ription: 2633 Kinnikinnick Road Unit E3/Meadow Creek
C ondominiums
February 2, 2021 - Page 69 of 117
Applicant: Alan & Teri Rubin, represented by LMS C onstruc tion LTD .
Planner: J onathan S penc e
3.2.D R B 20-0578 - Alaska Fur G allery
Final review of a business sign
Address/Legal Desc ription: 141 East Meadow Drive/Lot P & Tract C, Bloc k
5D, Vail Village Filing 1
Applicant: Solaris Commerc ial Owner L L C, represented by Sign Design
Planner: J onathan S penc e
3.3.D R B 20-0579 - Calano R esidence
Final review of a change to approved plans (window)
Address/Legal Desc ription: 784 Potato Patch Drive Unit E /Lot 15, Bloc k 1,
Vail Potato Patch Filing 1
Applicant: J ames Calano, represented by J udge and A ssoc iates I nc.
Planner: J onathan S penc e
3.4.D R B 20-0580 - Boles Tr ust Residence
Final review of an addition
Address/Legal Desc ription: 3916 Lupine Drive/Lot 5, Bloc k 2, Bighorn
Subdivision 1st Addition
Applicant: Sandra F. B oles Trust, represented by Suman A rchitec ts
Planner: Erik Gates
3.5.D R B 20-0585 - Vail Mar riott
Final review of an exterior alteration (tent)
Address/Legal Desc ription: 715 W est Lionshead Circ le/W est Day
Subdivision
Applicant: Diamondroc k Vail Owner L LC
Planner: J onathan S penc e
3.6.D R B 20-0592 - Res Ipsa
Final review of a business sign
Address/Legal Desc ription: 225 W all Street Unit 1/Lot B & C , Block 5C, Vail
Village Filing 1
Applicant: TJ A C Enterprises L L C , represented by Res I psa
Planner: Greg Roy
3.7.D R B 21-0001 - Crew Residence
Final review of an exterior alteration (vent terminations)
Address/Legal Desc ription: 950 Red Sandstone Road Unit 28 / Potato Patch
C lub Condominiums
Applicant: Robert Crew & Diana Lee, Represented by Nedbo Construction
Planner: J onathan S penc e
3.8.D R B 17-0118.001 - G ordon Residence
Final review of a change to approved plans (retaining wall)
Address/Legal Desc ription: 5185 Main Gore Drive S outh/Lot 18, Vail
February 2, 2021 - Page 70 of 117
Meadows Filing 1
Applicant: Kenneth H. Gordon Revoc able Trust, represented by C eres+
Planner: J onathan S penc e
3.9.D R B 20-0156.001 - Lyons Residence
Final review of a change to approved plans (doors)
Address/Legal Desc ription: 4480 Glen Falls Lane/Lot 8, Forest Glen
Subdivision
Applicant: Catherine Vanessa Bentley Ly ons, represented by Berglund
Arc hitects
Planner: Erik Gates
3.10.D R B 20-0403.001 - Gr avity Haus
Final review of a change to approved plans (flue location)
Address/Legal Desc ription: 352 East Meadow Drive/Tract B, Vail Village
Filing 1
Applicant: Gravity Haus, represented by Studio Lemonade
Planner: Greg Roy
3.11.D R B 20-0540.001 - Shoup Residence
Final review of a change to approved plans (windows/railing)
Address/Legal Desc ription: 1100 Hornsilver Circle/Lot 7, B lock 1, Vail Village
Filing 8
Applicant: Thomas Shoup, represented by Berglund Arc hitect
Planner: Erik Gates
The applications and information about the proposals are available for public inspec tion during
regular offic e hours at the Town of Vail C ommunity D evelopment Department, 75 South
Frontage Road. The public is invited to attend the projec t orientation and the site visits that
precede the public hearing in the Town of Vail Town Council Chambers. Times and order of
items are approximate, subject to change, and c annot be relied upon to determine at what time
the D esign Review Board will consider an item. Please c all 970-479-2138 for additional
information. Sign language interpretation available upon request with 24-hour notification, dial
711.
February 2, 2021 - Page 71 of 117
P L ANNI NG AND E NV I RO NM E NTAL C O M M I S S I O N
J anuary 25, 2021, 1:00 P M
Virtual
75 S. F rontage Road - Vail, Colorado, 81657
1.Call to Order
1.1.Register in advance for this webinar:
https://us02web.zoom.us/webinar/register/W N_QJ ybkNzgQ2eMGMYxH6F E0g
After registering, you will receive a confirmation email containing
information about joining the webinar.
1.2.Attendance
Present: Rollie Kjesbo, Ludwig Kurz, Karen Perez, Henry Pratt, Pete
Seibert
Absent: Brian Gillette, J ohn-Ryan Lockman
2.Main Agenda
2.1.A request for the review of a Variance from Section 14-3-1, Minimum
Standards, Vail Town Code, to allow for a variance from the minimum
deflection entry angle for first 30 feet of driveway length, in accordance with
the provision of Section 12-17, Variances, Vail Town Code, located at 2930
Snowberry Drive/Lot 20, Block 9, Vail I ntermountain Development
Subdivision, and setting forth details in regard thereto. (P E C20-0033)
30 min.
Applicant:Treat Homes L L C, represented by Martin Manley Architects
Planner:Erik Gates
1. Approval of this variance is contingent upon the applicant obtaining
Town of Vail Design Review Board approval for all improvements in
this proposal.
Planner Gates gives a presentation on the application. This included the
history of the site where a previous variance was granted to allow additional
driveway coverage on a steep lot.
J ohn Martin of Martin Manley Architects, representing the applicant, gives a
presentation on the project and how they came to the proposal for a 55
degree angle. The 75 degree entry, compared to a 55 degree angle, would
require the retaining walls to be pushed back an additional 15 feet, which
has a cascading effect on the development of the lot.
Kurz asks if granting this variance would affect landscaping in a negative
way.
Martin explains that there is a 60% landscape requirement on the lot and if a
variance was not granted the driveway would need to occupy more of lot
area and make meeting the landscaping requirement more difficult.
February 2, 2021 - Page 72 of 117
Gates explains that a lot line adjustment is also proposed in conjunction with
this application.
No more questions from commissioners.
No public input.
Rollie Kjesbo moved to approve with conditions. Henry Pratt seconded the
motion and it passed (5-0).
Absent:(2)Gillette, Lockman
2.2.A request for the review of a Minor Subdivision pursuant to Section 13-4,
Minor Subdivisions, Vail Town Code, to adjust the previously approved
location of the lot line splitting Lot 20, Block 9, Vail I ntermountain
Development Subdivision into two separate lots, located at 2930 Snowberry
Drive/Lot 20, Block 9, Vail I ntermountain Development Subdivision, and
setting forth details in regard thereto. (P E C20-0035)
30 min.
Applicant:Treat Homes L L C, represented by Martin Manley Architects
Planner:Erik Gates
Planner Gates gives a presentation on the application, the history of this lot
with similar applications, and why the applicants are proposing the
adjustment to the lot line.
J ohn Martin of Martin Manley Architects, representing the applicant, gives a
presentation on the project and how they came to the design for the lot lines.
I t is based on making the landscaping numbers work for each lot. The
driveway takes up a larger portion of one lot compared to the other. This
configuration splits up the landscaping proportionally between the two lots.
No questions from commissioners.
No public input.
Rollie Kjesbo moved to approve. Pete Seibert seconded the motion and it
passed (5-0).
Absent:(2)Gillette, Lockman
2.3.A request for a recommendation to the Vail Town Council for a Prescribed
Regulation Amendment pursuant to Section 12-3-7 Amendment, Vail Town
Code to amend Section 12-23-6: Methods of Mitigation and Section 12-24-
6: Methods of Mitigation, Vail Town Code, to update the Payment of Fees in
Lieu provisions of Commercial Linkage and I nclusionary Zoning, and setting
forth details in regard thereto. (P E C20-0027)
60 min.
Applicant:Town of Vail, represented by George Ruther
Planner:
Rollie Kjesbo moved to table to a date uncertain. Karen Perez seconded the
motion and it passed (5-0).
Absent:(2)Gillette, Lockman
3.Approval of Minutes
3.1.J anuary 11, 2021 P E C Results
February 2, 2021 - Page 73 of 117
Rollie Kjesbo moved to approve. Karen Perez seconded the motion and it
passed (5-0).
Absent:(2)Gillette, Lockman
4.Adjournment
Rollie Kjesbo moved to Motion. Karen Perez seconded the motion and it
passed (5-0).
Absent:(2)Gillette, Lockman
The applications and information about the proposals are available for public inspec tion during regular offic e hours at the
Town of Vail Community Development Department, 75 South Frontage Road. The public is invited to attend the project
orientation and the site vis its that prec ede the public hearing in the Tow n of Vail Community Development Department.
Times and order of items are approximate, subject to c hange, and c annot be relied upon to determine at w hat time the
Planning and Environmental Commission w ill c onsider an item. Please c all (970) 479-2138 for additional information. Please
call 711 for sign language interpretation 48 hour prior to meeting time.
Community Development Department
February 2, 2021 - Page 74 of 117
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : V L HA Meeting R esults J anuary 12, 2021
AT TAC H ME N TS :
Description
V L H A Meeting R esults January 12, 2021
February 2, 2021 - Page 75 of 117
Vail Local Housing Authority
Meeting Minutes
January 12, 2021
3:00 PM
Zoom Virtual Meeting
75 S. Frontage Road - Vail, Colorado, 81657
PRESENT ABSENT
Steve Lindstrom James Wilkins
Greg Moffet
Mary McDougall
Molly Morales
Staff
George Ruther, Housing Director
Lynne Campbell, Housing Coordinator
1. Call to Order
1.1. Virtual Meeting Part 1 Pre-Executive Session
1.2. Virtual Meeting Part 2 Post Executive Session
1.3. Call to Order
A quorum present Lindstrom called the meeting to order at 3:06PM, Wilkins absent.
2. Citizen Participation
No one from the public was present.
3. Approval of Minutes
3.1. VLHA December 8, 2020 Meeting Minutes
MOTION: MOFFET SECOND: MC DOUGALL VOTE: 3-0 APPROVED
MORALES ABSTAINED
3.2. VLHA December 15, 2020 Special Executive Session Minutes
MOTION: MOFFET SECOND: MC DOUGALL VOTE: 3-0 APPROVED
MORALES ABSTAINED
3.3. VLHA December 22, 2020 Meeting Minutes
MOTION: MOFFET SECOND: MC DOUGALL VOTE: 3-0 APPROVED
MORALES ABSTAINED
February 2, 2021 - Page 76 of 117
4. Main Agenda
4.1. West Middle Creek Rezoning Application Status
Presenter: Matt Gennett, Community Development Director
Gennett provided and update on the West Middle Creek rezoning application. Community
Development needs to get with Housing regarding the exact area to be rezoned. Current work
has revolved around slopes. Questions arose during planner research which needs to be
discussed with the Town attorney.
Discussion ensued with the Authority and Gennett.
Concurrent applications will be submitted on January 25, 2021 for the PEC February 22, 2021
meeting; Minor Subdivision Review, Land Use designation amendment and Rezoning
application.
Planning staff will perform a collective review. Gennett will provide a submittal update at the
January 26th VLHA meeting.
4.2 Housing Data Discussion-Update
Presenter: Andrew Knudtsen & Rachel Shindman, Economic Planning Systems
EPS and Authority discussed data collection options.
Data will be collected on all parcels within the Town and geo-coded so to populate Town
housing maps. Data can be easily updated.
The data gathering goal is to determine property ownership status, is it occupied, occupied by
an owner occupied or second homeowner.
EPS will review and develop collection methods and return to a future VLHA meeting for
update.
4.3. Inclusionary Zoning & Commercial Linkage Update
Presenter: Andrew Knudtsen & Rachel Shindman, Economic Planning Systems
Housing and EPS presented an update to Council on January 5, 2021; Council agrees with the
recommendations presented. EPS and Housing want to go back to the January 25th PEC to
discuss methods of calculation. A residential nexus study needs to be done.
Staff will require the VLHAs input on the fee-in-lieu rate / sliding scale and Inclusionary Zoning,
Commercial Linkage and Residential Linkage.
4.4. Middle Creek Lot 3 Update
Presenter: George Ruther, Housing Director
Staff provided Council with an update on Triumph’s due diligence work; Council directed to
continue forward. A pre -development agreement between the Town and Triumph Development
for the future development of Middle Creek Village Lot 3 and Timber Ridge will be reviewed for
approval at the January 19th Council meeting. If approved Lot 3 entitlement process may begin.
February 2, 2021 - Page 77 of 117
Staff will forward a copy of the development agreement to VLHA.
5. Matters from the Chairman and Authority Members
5.1 Matters from the Chairman and Authority Members
Presenter: Steve Lindstrom, Chairman
The West Vail Master plan has open session regarding housing on January 14th.
Moffet made a motioned to leave the regular meeting and enter executive session.
MOTION: MOFFET SECOND: MC DOUGALL VOTE: 4-0 APPROVED
6. Executive Session
6.1 Executive Session per C.R.S. §24-6-402(4)(a)(e) - to discuss the purchase, acquisition,
lease, transfer, or sale of property interests and to determine positions, develop a strategy
and instruct negotiators, regarding: submitted Vail InDEED applications and program
details.
Presenter: Lynne Campbell, Housing Coordinator
7. Any Action as a Result of Executive Session
7.1 Action as a Result of Executive Session
Morales recommended continuing forward with the Vail InDEED offer as discussed in executive
session.
MOTION: MORALES SECOND: MOFFET VOTE: 4-0 APPROVED
8. Adjournment
8.1 Adjournment 5:00PM (estimated time)
Meeting adjourned at 4:35PM.
MOTION: MOFFET SECOND: MORALES VOTE: 4-0 APPROVED
9. Future Agenda Items
9.1
• Land Banking (sale of GRFA)
• Public Health Housing Incentive, Eagle County Health
• Joint VLHA, Town Council, Planning & Environmental Commission Meeting Regarding
Commercial Linkage/Inclusionary Zoning and Adopted Housing Policy Review
10. Next Meeting Date
10.1 Next Meeting Date January 26, 2021
February 2, 2021 - Page 78 of 117
Meeting agendas and materials can be accessed prior to meeting day on the Town of Vail
website www.vailgov.com. All housing authority meetings are open to the public. Times and
order of agenda are approximate, subject to change, and cannot be relied upon to determine
at what time the Vail Local Housing Authority will discuss an item. Please call (970) 479-2150
for additional information. Please call 711 for sign language interpretation 48 hours prior to
meeting time.
Housing Department
February 2, 2021 - Page 79 of 117
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : J anuary R evenue Update
AT TAC H ME N TS :
Description
January Revenue U pdate
February 2, 2021 - Page 80 of 117
TOWN OF VAIL
REVENUE UPDATE
February 2, 2021
Sales Tax
Upon receipt of all sales tax returns, December collections are estimated to be
$3,429,711 down (19.1)% from last year and up 34.9% compared to budget. Year
to date collections of $24,731,256 are down (15.5)% from prior year and up 9.9%
from amended budget. Inflation as measured by the consumer price index was up
1.4% for December. The 2020 annual budget totals $22.5 million.
Real Estate Transfer Tax (RETT)
2020 RETT collections through December 31st total $10,273,270, up 42.2% from
2019. The 2020 RETT amended budget totals $8,650,000.
During 2020 there were a total of 14 properties sold over $10 million, 31
properties sold between $5 and $10 million, and 59 properties sold between
$2.5 and $5 million. These properties accounted for 66% of the total RETT
collections.
January RETT collections total $288,295. The 2021 RETT budget totals
$7,000,000.
Construction Use Tax
Use Tax collections through December 31st total $2,078,827 compared to
$2,468,068 from this time last year. The 2020 amended budget totals $1,930,000.
January collections total $53,189. The 2021 use tax budget totals $2,250,000.
Parking Revenue
Season to date:
Pass sales from November through January 26th total $1,030,034 down $(661,223)
or (39.1)% from prior winter season. The majority of the decrease in pass sales is
due to fewer purchases of blue passes and lower prepaid revenue on value
passes.
Daily sales from the parking structures from November through January 24th total
approximately $2,200,996, up $388,241, or 21.4% from this time last year.
1
February 2, 2021 - Page 81 of 117
Summary
Across all funds, full year 2020 revenue of $65.6 million is up 4.5% from amended
budget and down (12.0)% from prior year attributed to the economic impacts of
COVID-19 on sales tax collections, parking pass sales and construction activity.
2
February 2, 2021 - Page 82 of 117
2020 AmendedBudget % change % change 20152016201720182019 BudgetVariance from 2019 from BudgetJanuary3,696,798$ 3,738,824$ 3,725,212$ 3,597,610$ 4,079,994$ 4,061,971$ 4,074,419$ 12,448$ -0.14% 0.31%February 3,593,947 3,746,055 3,692,592 3,818,356 4,137,087 4,135,058 4,283,907 148,849$ 3.55% 3.60%March4,053,961 4,225,921 3,642,407 4,167,880 4,237,933 2,149,476 2,240,395 90,919 -47.13% 4.23%April1,370,929 1,089,749 1,386,780 1,233,474 1,445,071 400,000 427,361 27,361 -70.43% 6.84%May584,454 654,462 659,475 830,193 763,756 450,000 503,828 53,828 -34.03% 11.96%June1,242,400 1,318,092 1,389,982 1,648,443 1,606,748 950,000 1,038,863 88,863 -35.34% 9.35%July1,937,989 2,053,773 2,215,649 2,412,425 2,480,292 2,000,000 2,081,225 81,225 -16.09% 4.06%August1,702,579 1,849,815 1,863,949 2,195,175 2,237,050 2,100,000 2,138,023 38,023 -4.43% 1.81%September 1,240,277 1,349,929 1,385,462 1,540,490 1,600,100 1,735,000 1,761,948 26,948 10.11% 1.55%October835,649 906,385 936,954 1,106,596 1,165,176 1,220,000 1,365,252 145,252 17.17% 11.91%November997,100 989,320 997,716 1,264,600 1,260,314 756,188 1,386,324 630,136 10.00% 83.33%December 3,885,849 3,840,919 3,695,305 4,070,870 4,237,178 2,542,307 3,429,711 887,404 -19.06% 34.91%Total25,141,932$ 25,763,244$ 25,591,483$ 27,886,112$ 29,250,698$ 22,500,000$ 24,731,256$ 2,231,256$ -15.45% 9.92%Actual CollectionsCollected Sales TaxFebruary 2, 2021Town of Vail Revenue UpdateSALES TAX2020 Budget Comparison3February 2, 2021 - Page 83 of 117
Through December 31st
Town of Vail Revenue Update
February 2, 2021
YTD Sales Tax Collections by Year
December Sales Tax Collections by Year
$25,763,244
$25,591,483
$27,886,112
$29,250,698
$24,731,256
$0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000
2016
2017
2018
2019
2020
• Year to date collections of $24,731,256 are down (15.5)% from prior year and up 9.9% from
amended budget.
• Inflation as measured by the consumer price index was up 1.4% for December.
• The 2020 Amended sales tax budget totals $22.5M, down (23.2)% compared to actual collections
of $29.3M in 2019
$3,840,919
$3,695,305
$4,070,870
$4,237,178
$3,429,711
$0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 $4,500,000
2016
2017
2018
2019
2020
• Vail will collect an estimated $38,692 in additional December sales tax to bring collections up to
$3,429,711. December will be down (19.1)% from last year.
• December will be up 34.9% from amended budget.
4
February 2, 2021 - Page 84 of 117
YTD Through January
Construction Use Tax by Year
YTD Through January
Town of Vail Revenue Update
February 2, 2021
Real Estate Transfer Tax by Year
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
2017 2018 2019 2020 2021
Sales Less Than $2.5 Million Sales $2.5 to $5.0 Million Sales $5 to $10 Million Sales Over $10 Million
$550,724
$157,677 $169,253
$578,116
$288,295
• This chart shows YTD collections of 1% RETT, segmented by individual home sale value.
• 2021 RETT collections through January 27 total $288,295 down (50.1)% from the prior year.
$21,120
$128,680
$88,640
$101,261
$53,189
$0
$25,000
$50,000
$75,000
$100,000
$125,000
$150,000
2017 2018 2019 2020 2021
• Use Tax collections through January 27 total $53,189 compared to $101,261 from this time last
year. This is a decrease of (47.5)%
5
February 2, 2021 - Page 85 of 117
Paid Parking Revenue - Ski Season through January 24th
Town of Vail Revenue Update
February 2, 2021
• Daily sales from the parking structures from November 2020 through January 26, 2021 total $2,200,996, up
$388,241, or 21.4% from the prior winter.
2,061,084
1,812,755
2,200,996
$0 $250,000 $500,000 $750,000 $1,000,000 $1,250,000 $1,500,000 $1,750,000 $2,000,000 $2,250,000
2018/19
2019/20
2020/21
6
February 2, 2021 - Page 86 of 117
Vail Business Review
November 2020
February 2, 2021
The Vail Business Review breaks down the four percent sales tax collected for the
month of November 2020.
Overall, November sales tax increased 10.0% with retail increasing 16.7%, lodging
increased 23.0%, food and beverage decreased (13.2)%, and utilities/other increased
by 0.1%. Excluding the out of town category; sales tax for the month of decreased
(3.8)%.
Town of Vail sales tax forms, the Vail Business Review and sales tax worksheets are
available on the internet at www.vailgov.com/finance.
Please remember when reading the Vail Business Review that it is produced from sales
tax collections, as opposed to actual gross sales.
If you have any questions or comments, please feel free to call me at (970) 479-2125 or
Carlie Smith at (970) 479-2119.
Sincerely,
Alex Jakubiec
Town of Vail
Revenue Manager
7
February 2, 2021 - Page 87 of 117
Town of Vail Business Review
November Tax Collections by Year
November 2020 Sales Tax
November 2019November 2020
Sales Tax Collections by Business Type
Retail
$669,542
Lodging
$345,127
Food &
Beverage
$225,423 Utilities &
Other
$146,232
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
16.7%(13.2)%0.1%
Retail
$573,965
Lodging
$280,660
Food &
Beverage
$259,780 Utilities &
Other
$146,062
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$995,231
$1,002,793
$1,268,974
$1,260,467
$1,386,324
$0 $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 $1,400,000
2016
2017
2018
2019
2020
23.0%
• This report represents collections of Town of Vail 4% sales tax, as opposed to actual gross sales
• Overall, November 2020 sales tax collections were up 10.0% from prior year.
• The sales tax budget for 2020 totals $22.5M, compared to $29.3M actual collections in 2019.
• November retail sales increased 16.7%, lodging increased 23.0%, food and beverage decreased
(13.2)% and utilities and other increased 0.1%.
8
February 2, 2021 - Page 88 of 117
Town of Vail Business Review
November 2020 Sales Tax
November 2019 November 2020
Geographic Area Trends by Year
November Sales Tax
Sales Tax by Location
Other
Areas
18%
Lionshead
12%
Out of
Town
38%
Vail Village
32%
Other
Areas
17%
Lionshead
15%
Out of
Town
29%
Vail Village
39%
• Vail Village sales tax decreased (9.2)%, Lionshead decreased (9.8)%, Other Areas increased
13.6%, and Out of Town increased 43.9%. Excluding Out of Town collections, all areas were down
(3.8)%.
• Effective October 1st, 2020, the town of Vail enacted new regulations which shifted collections of
some sales tax from local vendors to their marketplace facilitators who file under the out-of-town
category.
$171,010
$155,183
$236,012 $216,799
$246,372
$150,542
$165,120 $200,468 $182,880 $164,877
$225,786 $243,815
$339,645
$364,911
$525,041
$447,893 $438,675
$492,850 $495,877
$450,035
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
2016 2017 2018 2019 2020
Other Areas Lionshead Out of Town Vail Village
• This chart shows November sales tax collections, by geographic area over time.
9
February 2, 2021 - Page 89 of 117
Retail Business Sales Tax Detail - November 2020 Sales Tax
November 2020 Sales Tax
Town of Vail Business Review
November Sales Tax
Accommodation Services Sales Tax by Year
Apparel
$90,024
Grocery
$114,335
Gallery
$6,892
Gifts
$3,365
Jewelry
$14,286
Retail Liquor
$38,354
Retail Other
$289,272
Sporting Goods
$112,870
Retail Home
Occupation
$144
• Overall, November accommodations services were up 23.0%, short-term rentals were up 85.6% and
hotels and lodges were down (0.7)%.
• The Town of Vail adopted marketplace facilitator tax rules on October 1st, 2020. This change in
remittance requirements is anticipated to have a positive impact on short-term rental sales tax
collections going forward.
$213,788
$82,052
$203,606
$77,054
$202,141
$142,986
$0 $50,000 $100,000 $150,000 $200,000 $250,000
Hotels/Lodges
Short-Term Rentals 2020 2019 2018
10
February 2, 2021 - Page 90 of 117
Retail 148,364.28 115,486.28 28.47%
Lodging 58,671.52 69,565.04 ‐15.66%
F & B 34,494.04 26,638.54 29.49%
Other 4,842.03 5,108.82 ‐5.22%
Total 246,371.87 216,798.68 13.64%
Retail 62,182.94 54,215.38 14.70%
Lodging 64,583.68 83,428.28 ‐22.59%
F & B 38,108.87 44,272.86 ‐13.92%
Other 1.40 963.32 ‐99.85%
Total 164,876.89 182,879.84 ‐9.84%
Retail 267,744.34 229,970.26 16.43%
Lodging 120,215.55 1,498.66 7921.52%
F & B 41.81 125.87 ‐66.78%
Other 137,039.01 133,316.58 2.79%
Total 525,040.71 364,911.38 43.88%
Retail 191,249.98 174,292.75 9.73%
Lodging 101,656.19 126,167.89 ‐19.43%
F & B 152,778.77 188,742.93 ‐19.05%
Other 4,349.71 6,673.73 ‐34.82%
Total 450,034.64 495,877.30 ‐9.24%
Retail 669,541.53 573,964.66 16.65%
Lodging 345,126.94 280,659.87 22.97%
F & B 225,423.49 259,780.20 ‐13.23%
Other 146,232.15 146,062.46 0.12%
Total 1,386,324.11 1,260,467.19 9.98%
Retail Apparel 90,024.07 74,615.88 20.65%
Retail Food 114,335.12 89,211.60 28.16%
Retail Gallery 6,891.96 2,817.32 144.63%
Retail Gift 3,365.21 2,921.09 15.20%
Retail Home Occupation 143.81 100.74 42.75%
Retail Jewelry 14,286.15 9,238.47 54.64%
Retail Liquor 38,353.63 30,864.00 24.27%
Retail Other 289,271.99 245,316.43 17.92%
Retail Sport 112,869.59 118,879.13 ‐5.06%
Total 669,541.53 573,964.66 16.65%
Cascade Village / East Vail / Sandstone / West Vail
Town of Vail Business Review
November 2020 Sales Tax
November 2020
Collections
November 2019
Collections November % Change
Total ‐ All Areas
Lionshead
Out of Town
Vail Village
Retail Summary
11
February 2, 2021 - Page 91 of 117
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : V L MD A C Meeting Minutes
AT TAC H ME N TS :
Description
V L MD AC Minutes - O ctober
V L MD AC Minutes - November
V L MD AC Minutes - December
February 2, 2021 - Page 92 of 117
Vail Local Marketing District Advisory Council
Monthly Meeting
October 15, 2020, 8:30 am
Meeting held via Zoom
VLMDAC member attendees:
Amy Moser Harrison (Four Seasons), Esmarie Faessler (Sonnenalp), Erica Cannava (Manor
Vail), Laurie Mullen (West Vail Liquor Mart), Jenn Bruno (Vail Town Council),
Beth Slifer (Slifer Designs), Jana Morgan (Sweet Basil), Skip Thurnauer
Additional attendees:
Kristin Yantis (MYPR), Meggen Kirkham (SITE Marketing),Ainslie Fortune (Cactus),
Katie Harker (Cactus) Mia Vlaar (Town of Vail), Jeremy Gross (Town of Vail),
Meggen Kirkham, Kim Brussow (Vail Valley Partnership), Kay Schneider (Vail Valley
Partnership), Liz Gladitsch (Town of Vail), Chris Romer (Vail Valley Partnership),
Phil Metz (Vail Resorts), Thomas Vossler (Cactus), Susan Proffitt (VVP), Sandra Perrig Holst
(VVP), Carlie Smith (Town of Vail), John Plack, Satchele, Mark Herron (lodging Liaison),
Call to Order
Beth called meeting to order at 8:33am
Monthly Financial Report-
Carlie reported- August collections are estimated to be $1,910,059 down (14.6%) from last year.
Year to date collections of $16,397,911 are down (21.9%) from last year and up 32.6% from they
amended budget.
Expenses 1.4 million- 55% of total year to date
Chris Romer discussed bookings - September was down 13% (reached 40%, last year 46%)
More reservations have booked in this month- there is still a shorter booking window occuring
Approval of (August and September) August 20, 2020 Minutes
Motion to approve Jana / Skip second/ unanimous
2020 Results to Date-
Anslie commented that they are continuing to make great efforts on the metrics
Katie reported length of stays are shorter 1.5 nights on average compared to 2.6
Dallas had a significant increase in booking, better than the front range- Chicago and Kansas
City did not have the same increase
Thomas talked about website results – 27% decrease in September
Vail Strong page (COVID page) continues to be the top page, Top fall hikes was #2
Data Systems Roadmap Update-
What we have done- Bob and Jim have met with Liz and Mia and Cactus
Next week Monday, we will meet again, that meeting will be more informative
February 2, 2021 - Page 93 of 117
Lodge Liaison update- Mark Herron, Mia & Liz
Mia- We have been working with Mark on contracts and details
Mark- Thank you for selecting me for Lodging Liaison- presented his 3-month overview
Phil- spoke about the bi-annual meeting between the town and VR that would be good for Mark
to join
“Resort marketing” for VR will be run out of Broomfield, John Plack will still be in town and
managing communications and brand strategy
Phil’s VR position has been eliminated in this transition
Group Sales Quarterly Update- Kim Brussow
Q3 – we are seeing business coming back
Many Tradeshows were canceled or were virtual– two coming up in the next few weeks
Trends and Data- weddings and smaller groups 25-50 are trending
Outdoor destinations continue to be more popular than iconic cities
Over 40% of American travelers anticipate traveling before the end of 2020
Steady increase in leads through the VVP
Public Relations Quarterly Update-
Kristin- O magazine, Bike, Surfer & Snowboard magazines will all cease publication
Travel coverage is slowly coming back
Asset Acquisition Update- SITE
Meggan- Fall video and photo shoot
Showed photos of Boomers, family and multi-generational (hiking) fall golf, fall dining, fall village
stroll
Watched video that Satchelle created
CSE Meeting Update-
Jeremy is out
Skip- upcoming plans for Halloween, outdoor concerts with Shakedown
8 hour meeting yesterday with 60 different groups presenting for a $750,000 budget
Meeting Date Change Discussion-
Trying to get back in person-
We can move to the third Wednesday and use the Town council chambers
Wednesday moving forward – Wednesday, November 18, 2020
Vail Resorts Marketing Update-
Phil- Mountain Operations- snowmaking started Saturday, try to open as much as possible
Possibly multiple base areas by November 20th.
Working through what Mountain dining will look like-
Plans for ski school are on the website
Reservations system will go live January 6th-
Had 800,000 pass sales
Winter Mountain Experience page- live page for safety on mountain and off
Cyber sale and 96 hour sales in December
February 2, 2021 - Page 94 of 117
Other Business-
Commercial tax relief
Tenting wrapping up
Gift card program- 4,000 GC ($25each) Vail businesses can distribute as they like, we hope
they give to their employees and can be redeemed at participating businesses
Masks- ordered masks and buffs and will distribute through our Welcome centers
New lighting experience at the Betty Ford Gardens- 20 minute walk through Dec-Jan.
Vail Apres and bell ringing to continue
Adjournment-
Motion to adjourn by Skip/second by Laurie/unanimous
Upcoming Meetings:
VLMDAC Monthly Meeting Wednesday, November 18, 2020, Town Council Chambers
and/or Zoom
February 2, 2021 - Page 95 of 117
Vail Local Marketing District Advisory Council
Monthly Meeting
November 18, 2020, 8:30 am
Meeting held via Zoom
VLMDAC member attendees:
Amy Moser Harrison (Four Seasons), Esmarie Faessler (Sonnenalp),
Laurie Mullen (West Vail Liquor Mart), Jenn Bruno (Vail Town Council),
Beth Slifer (Slifer Designs), Jana Morgan (Sweet Basil), Skip Thurnauer,
Erica Canneva (Manor Vail)
Additional attendees:
Kristin Yantis (MYPR), Meggen Kirkham (SITE Marketing),Ainslie Fortune (Cactus),
Katie Harker (Cactus) Mia Vlaar (Town of Vail), Jeremy Gross (Town of Vail),
Meggen Kirkham (SITE Marketing), Kim Brussow (Vail Valley Partnership), Kay Schneider (Vail
Valley Partnership), Liz Gladitsch (Town of Vail), Chris Romer (Vail Valley Partnership),
Carlie Smith (Town of Vail), Mark Herron (lodging Liaison), Bob Brown (Data Roadmap), Colin
Johnson ( ), Jennifer Viditz-Ward (Vail Resorts), Jeremy Coleman (Data Roadmap), Jim Kellen
(Data Roadmap), Liana Moore (Antlers),
Call to Order
Beth called meeting to order at 8:29am
Monthly Financial Report-
Carlie reported-
September sales tax is estimated to be $1,741,702 which is up 8.8% from last year.
Year to date sales tax is $18,466,608 which is down 18.2% from last year but up 41.9% from
amended budget.
Approval of (August and September) August 20, 2020 Minutes
Motion to approve Esmarie / Erica second / unanimous
2020 Metrics, Media & Website Results & Implications-
Seasonal lodging occupancy is at 30.9%, 2019 seasonal lodging was 44.76%
Year over year seasonal occupancy is down 45%
Average daily rate remains strong at $249 May-October
Every $1 spent in digital media is generating an estimated $7.85 in lodging revenue, this is up
from $7.54 in October
The front range was our best opportunity market, they accounted for 75% of Adara reported
Vaildaily.com is still the most cost-efficient booking tactic
Majority of bookings came from Denver, Dallas and NYC
Website review –
June 1- October 31- 209,000 site visitors
Vail.com- 15% of all booking engagement
All partners should be linking to DiscoverVail.com
See presentation for more detail
February 2, 2021 - Page 96 of 117
2021 Planning Process & Timeline-
Create, Finalize and Launch by March 18, 2021
See presentation for more detail
Influencer report-
Shifted our focus to front range influencers due to COVID
171,000 users reached, 77% women, 55% between the ages of 25-35, looking for adventure
International PR Report –
Looking for a place to travel with outdoor activities
Shared some sample coverage from Forbes and different publications
Most visited= NYC, Vail and Miami, many of our Mexican tourists are staying until schools go
back to in person learning
54% of Mexicans plan to travel during the last quarter of 2020
Jennifer Viditz-Ward- booking are good for South America
They will travel after the holiday season, Samana Santa will be busy
Data Systems Roadmap Update-
Bob and Jeremy presented:
Their Objectives are:
Who are our customers
Visitation growth
Obtaining customer data
Iterative approach to leverage small investments to show ROI
See presentation for more details.
They will Develop and share roadmap summary/details in December
Lodge Liaison update- Mark Herron, Mia & Liz
Mark- today is a big day, we have our first roundtable at 3:00pm today
Presenters from: VR, VVP, Vail local marketing district and Vail chamber and business
association
Chris Romer will talk about destimetrics, the airport
John Dawsey VP hospitality lift operations, on mountain dining, ski school, epic mountain
express, how the mountain will operate
Allison- TOV Chamber- will discuss safety in the vlllage, TOV events
Explained SOAR Analysis- Strengths, Opportunities, Aspirations, Results
Create a short term road map for this Winter season then a two-year roadmap
CSE Meeting Update-
Jeremy- over the last month we reviewed apps for the 2021 season. Allocations were made and
presented to the council.
Had 60 events proposed asking for $3 million. A lot of events are coming back, King of the mtn,
lacrosse tourney, new- triple bypass, finish in Vail not Avon, North American band show,
Octoberfest, wine events, farmers market, new-LH farmers market- same Sundays as Vail’s,
music and entertainment for the rest of 2020
Vail Skating festival- weekly shows at Solaris through December 26th
Bell ringing- last year was at 3pm, this year it will be 4pm
February 2, 2021 - Page 97 of 117
Adjournment-
Motion to adjourn by /second by /unanimous (This was not done)
Upcoming Meetings:
VLMDAC Monthly Meeting Wednesday, December 16, 2020,
Zoom only
February 2, 2021 - Page 98 of 117
Vail Local Marketing District Advisory Council
Monthly Meeting
December 16, 2020, 8:30 am
Meeting held via Zoom
VLMDAC member attendees:
Esmarie Faessler (Sonnenalp), Laurie Mullen (West Vail Liquor Mart),
Jenn Bruno (Vail Town Council), Erica Cannava (Manor Vail Lodge),
Beth Slifer (Slifer Designs), Jana Morgan (Sweet Basil), Skip Thurnauer
Additional attendees:
Kristin Yantis (MYPR), Meggen Kirkham (SITE Marketing), Ainslie Fortune (Cactus),
Katie Harker (Cactus) Mia Vlaar (Town of Vail), Jeremy Gross (Town of Vail),
Meggen Kirkham, Kim Brussow (Vail Valley Partnership), Kay Schneider (Vail Valley
Partnership), Liz Gladitsch (Town of Vail), Chris Romer (Vail Valley Partnership),
Carlie Smith (Town of Vail), Mark Herron (lodging Liaison), Bob Brown (Data Roadmap),
Jeremy Coleman (Data Roadmap), Jim Kellen (Data Roadmap), Liana Moore (Antlers at Vail),
Chris Cares, David Reid, Kam Bozich (Slifer, Smith & Frampton), Michael Holton (Vail Health),
Scott Gubrud (Four Seasons), Thomas Vossler (Cactus), Ashley Ojala
Call to Order
Beth called meeting to order at 8:35am
Monthly Financial Report-
Carlie reported- $90,000 up 14.3% from Oct 2019
Year to date- $2.4million which is down 16.8% but it is up from amended budget
Expenses were $2million compared to the budget of $2.6 million
Approval of November 18, 2020 Minutes
Motion to approve Laurie/ Esmarie second/ unanimous
2020 Summer Research Results-
Chris Cares/RSC associates-
Vail had a slow start but the summer season became typical of past summers
Day visits were strong, over-nights were down
Key states for visitors- CO, TX, FLA, CA
Overnight visitors this year 68% 2019 75%
We looked at groups- family is still the strongest, Income, if you have an Epic pass, feeling of
safety
NPS score was 75%
Ratings of satisfaction- lowest overall value at 4.2, cleanliness of the town is highest 4.9
See presentation for more info, there are more slides to view
2020 High Rolling Metrics- Cactus
Ainslie reported- (May through October) 31% seasonal lodging occupancy, 2019 average
seasonal occupancy was 45%
February 2, 2021 - Page 99 of 117
Every $1 in digital paid media, we are generating an estimated $9.16 in lodging revenue thru the
close of August. This is up 17% from $7.85 RODAS reported in November
2021 Supplemental Budget/Digital Media Opportunities- Cactus
A year-round paid search presence will allow us to meet the demand of users planning summer
travel in the off-season months
Focus on the front range and 3 destination markets TBD
Budget recommendation in the off-season months- $140,000
Motion to approve $140,000 Paid search recommendation Skip / Esmarie second/
unanimous
Seasonal website content- Prioritize winter while maintaining summer content so it is easy for
users to find.
2021 Planning Process & Timeline- Cactus
Thomas- Seasonal website content- Prioritize winter while maintaining summer content so it is
easy for users to find.
January - Development
February – Strategies
March- Launch
Data Systems Roadmap Update- Brown Analytics
Bob and Jeremy presented:
Talked about Objectives- who are our customers, visitation growth(tax revenue), customer data,
iterative approach
Discussed a Timeframe for Roadmap
See presentation for more info
Lodge Liaison update-
Mark Herron presented-
DiscoverVail.com results
56 listings, 41 total properties
Recruited 6 new properties
We only get about 20 hits per day, we need to increase this
Lodging surveys went out to 90 GM’s, DOM’s with 11 questions
Will share SOAR analysis and Action plan at January board meeting
CSE Meeting Update-
Liz standing in for Jeremy- this group is trying to come up with unique experiences within the
town
Two virtual tree lightings
Friday & Saturdays- strolling entertainment in both villages
20 minute ice skating shows at Solaris
NYE fireworks will happen- all bars closing at 10pm
Mia- we have allocated money to quite a few events for next year, large events may occur later
in the summer
February 2, 2021 - Page 100 of 117
Swear in of new VLMDAC Board Members
Beth welcomes the new members
Beth has some exit remarks- I want to thank everyone, I have been on this board for over 20
years. We have the very best on this board right now. Thanked all board members and asked
that they carry on the mission.
New members Scott, Michael, Liana and Kam
Esmarie Faessler- Director of Marketing, Sonnenalp resort (Chair)
Laurie Mullen- Member at Large (Vice Chair)
Erica Cannava- Director of Sales, Marketing and Revenue, Manor Vail Lodge (Treasurer)
Jana Morgan- Director of Marketing, Sweet Basil & Mountain Standard
Kam Bozich- Senior Digital Marketing Manager, Slifer, Smith and Frampton
Michael Holton- Chief Marketing & Experience Officer, Vail Health
Scott Gubrud- Director of Marketing, Four Seasons Vail
Liana Moore- Director of Marketing, Antlers at Vail
Jenn Bruno- Town Council Representative
Motion to accept Esmarie as Chair, Laurie as Vice chair and Erica as Treasurer- Jen/ Skip
second/ unanimous
Tammy Nagal to swear in Liana, Scott, Michael and Kam, raise your right hand and state your
name, Congratulations to all and Beth you will be missed!
Other Business-
Adjournment-
10:42 Beth adjourned the meeting
Motion to adjourn by /second by /unanimous (did not happen)
Upcoming Meetings:
VLMDAC Monthly Meeting Wednesday, January 20, 2021,
Virtual Zoom Meeting
February 2, 2021 - Page 101 of 117
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : V E A C Meeting Notes
AT TAC H ME N TS :
Description
V E AC Notes - October
V E AC Notes - N ovember
V E AC Notes - D ecember
February 2, 2021 - Page 102 of 117
Public Notice
Vail Economic Advisory Council
Monthly Meeting
Tuesday, October 13, 2020
8:00 AM – 10:00 AM
Webinar Link: https://us02web.zoom.us/j/82775488271
___________________________________________________________
AGENDA
Link to Packet Materials
Alison Wadey, Bob Boselli, Brian Nolan, Brian Stockmar, Greg Moffet, Kristin Williams, Michael
Connolly, Mike Lange, Sarah Frank,
Kathleen Halloran, Mia Vlaar, Jeremy Gross, Scott Robson
• Eagle County Public Health Update, Heath Harmon (15 minutes)
• Grand Hyatt Virtual Tour, Tony Pierangeli and Erik Christopher (10 minutes)
• Available for businesses to take over the Grand Hyatt conference areas
• In-home dining and catering will be popular – Are you thinking of renting on
• Finance Report, Kathleen Halloran (5 minutes)
• Aug tax down 15% YOY, YTD down 22%
• Year end projection: 23M down 27% YOY, assuming conservative Nov. Dec at
50% down.
• Romer: Given booking trends, 30% is likely more realistic
• Nov/early Dec. looks almost flat to last year as of now
• CO total spending by consumers in restaurants and entertainment are still
down 40-60%
• Eagle County is closer to down 10%
• Real Estate transfer tax through Sept 6M vs budget of 6.3M
• Construction use tax down 20% YOY
• All funds 43M, up from budget but down 16% YOY
• Next month looking to pull lodging tax and occupancy and corollate that with
sales tax
• Economic Recovery Tactics Discussion, Mia Vlaar (30 minutes)
• Commercial Rent Relief Program Update
• 13 applicants for August with total relief of $20,555
• Many businesses were doing better in August
• Some landlords
• Winter Operations Tenting and Warming Update
• Funding of up to $500,000
• Sitting at 15+ tents for restaurants that have agreed to operation model
• Warming areas – Firepit and heater environments to provide opportunities
for outdoor heating.
February 2, 2021 - Page 103 of 117
• Is TOV requiring building permit on tents? Not if it’s attached to the
building and has larger engineering framing.
• Concerns with environmental impacts.
• Meeting with over 30 restaurants with fire as well to ensure everyone
understands the process and opportunities.
• Gift Card Program Update
• 4,000 gift cards
• 1,000 to local community
• Bulk Mask Production/Distribution Update
• 11,000 will be ordered
• Delivery date of mid-November
• Businesses can purchase more online moving forward if interested
• NOTES: do we have access to filters. Provide where you can purchase filters to
businesses etc.
• Are they individually wrapped. That would be preferred for safety reasons.
Businesses would need them individually wrapped for resell
• Welcome Center to wear gloves to distribute.
• Guest Experience Update, Mia Vlaar and Liz Gladitsch (10 minutes)
• Revely/Magic of Lights
• VVP has secured the order of lights and contract with vendor
• Add ticketed product into lodging packages etc. – VVP is working on this
now
• Marketing effort will be similar to VVP event marketing efforts in
conjunction with Revely branding
• Launch Dec. 11 through Jan. 23
• Still finalizing locals vs. visitor cost
• Could we do a teaser in the villages in the future to pull into the village a
bit
• Could we do a pre-tour / Concierge night. Include Prima Vail as well.
• Employee Training
• Additional curriculum ideas:
• Mental Health – Vail Health willing to help make this happen
• Sustainability – Krista to work with Enviro Team
• COVID specific training
• Employee Engagement
• Vail Après/ Bell Ringing
• Winter Guest Communication Plan
• Town Manager’s Report, Scott Robson (10 minutes)
• Special Events, Jeremy Gross (5 minutes)
• $3m dollars in requested funding for an $800 budget
• Great year-round activations have been proposed.
• Next Council Meeting
• Walking Mountains on commuter survey at next council meeting
February 2, 2021 - Page 104 of 117
• MOU’s for Booth Heights housing process
• Citizen Input (5 minutes)
• Other Business (5 minutes)
• Adjournment
Next Meeting
Tuesday, November 10, 2020
8:00 – 10:00 AM, Zoom Meeting OR Council Chambers
February 2, 2021 - Page 105 of 117
Public Notice
Vail Economic Advisory Council Monthly Meeting
Tuesday, November 10, 2020 8:00 AM – 10:00 AM
Zoom link:
https://us02web.zoom.us/w/81631309867?tk=rnArU0h4EeT2PeqLTQIHnLfQ5pzlUMVbTbtsCQ195xM.DQIAAAATA
ZrwKxY0UDZ4TkRjRlR1R2IzZUFlQlpxMGV3AAAAAAAAAAAAAAAAAAAAAAAAAAAA#success
________________________________________________________
AGENDA
Link to Packet Materials
• Town Manager’s Report, Scott Robson (10 minutes)
• Transit
• Ongoing planning and challenges related to transit. Trying to figure out how to comply with the
states new guidelines of 50% of seating capacity. State is holding steady with their mandates.
• Installed synexis system to all busses. First transit system to install system wide.
• Local transit agencies have all been working on lobbying the state to no avail.
• Masks
• Mask mandate issued at last council meeting for specific areas. Council will revisit on the 17th
with possibility of formalizing the order as a resolution.
• Discussions about west vail mask mandate. Following the model of aspen and breck focusing on
the village core where maintaining distance is harder.
• Public Health Update (20 minutes)
• Eagle County Update, Heath Harmon
• Community priorities remain consistent
• Schools open
• Businesses open – staff impacts based on quarantine.
• Upswing over the last 2 week in the 14 day incidence rate. Kids and teachers/staff are testing
positive at schools. Those kids who have to quarantine impact the workforce as parents need to
stay home too.
• Outbreaks from social gatherings including Halloween weekend.
• Ripple effect even in trusted friend/family group settings
• 83% of ICU beds are filled. Likely can’t transfer any patients from Vail Health elsewhere.
• Our window to avoid moving back into orange has closed. Likely will move into orange level by
end of week.
• Continue to work with VR on operations plan with shift to orange
• Community needs to focus on safe holiday plans going into thanksgiving. Significant outbreaks
have been traced to irresponsible private gatherings.
• Bosseli – restaurants and retailers need simple messaging through signage. ONE sheet.
• Liz – Signage has been in the works for a while but had to get updated with the mask
mandate roll out. Final toolkit will be out end of week.
• Need a clear and consistent message across the county. Can county create something “mask”
related
• Vail Mountain Update, Beth Howard (15 minutes)
• Good snowmaking window to start. Over 12” on the stake. Focused on the upper terrain. GP Base,
Village and LH Bases. Working on ski and ride egress to avoid the gondola download scenario. Goal to
open all 3 portals on opening day to spread out guests and achieve physical distancing.
• Town of Vail Finance Report, Kathleen Halloran (5 minutes)
February 2, 2021 - Page 106 of 117
• Sales tax up 9% of budget. Still down YOY. Anticipated using up to $7m in reserve, looking to be closer
to 1-1.5 m.
• Record year for real estate. RETT up. Construction use tax is down as expected. $48M total collection.
Up from budget but down 10% from prior year.
• Economic Recovery Report, Econ Dev Staff (10 minutes)
• Commercial Rent Relief Program Update - Mia Vlaar
• So far we have allocated approx. $50k of $1M.
• Looking at going backwards and paying rent support retroactively for April May and June.
• Feedback on creating a new/extended program:
• Most damage was done in early part of the year
• Many stores were not open 7 days a week so didn’t qualify for program. Those
businesses should be eligible to qualify
• Well intended but has complications. Model economic disaster loans. Energize Colorado
gap funds ($15k grant)
• Simplify the process to have highest impact to businesses when they really need it
• Look at the examples from Colorado GAP Fund and other regional and national
programs. Look at the original goal of the program. EIDL
• Winter Operations Tenting and Warming Update - Jeremy Gross
• Looking at specific products that meet Vail needs. Focused on areas we have the room to do it.
Lionshead arcade, Children’s Fountain, International Bridge
• Designing firepits
• Sourcing snow-rated igloos
• Original restaurant tenting was 50 locations. After understanding the price of heating for
restaurants, we are down to 12 tents. 3 using infrared, some using propane.
• Gift Card Program and Face Coverings – Mia Vlaar
• Almost all gift cards have been distributed
• Floor Stickers for Social Distancing – Mia Vlaar
• Businesses would be interested in having a unified look provided by Town.
• Guest Experience Update, (15 minutes)
• Early Season Activation Programming. Visit Discovervail.com/events for updated info
• Revely - Mia Vlaar
• Magic of Lights – Sarah Franke
• Vail Holidays – Jeremy Gross
• PrimaVail Training and Employee Engagement - Alison Wadey
• Businesses and employees can sign up at primavail.com
• Vail Après/ Bell Ringing – Alison Wadey
• Visit discovervail.com/apres for info on updating your offering
• Time moved to 4pm
• Winter Guest Communication Plan – Mia Vlaar
• Community Business Toolkit can be referenced at discovervail.com/wintertoolkit
• Guest Ambassador Program through Welcome Center is starting up in early December. Looking
for applicants
• Face Mask messaging
• Free disposable masks at Welcome Centers
• Unified messaging throughout Town of Vail including round about banners, signage,
floor decals,
• CSE Update and Upcoming Special Events, Jeremy Gross (5 minutes)
• Citizen Input & Other Business (5 minutes)
February 2, 2021 - Page 107 of 117
UPCOMING COMMUNITY ZOOM SEASON KICKOFF MEETINGS
Thursday, November 12 -- Vail Chamber Kickoff Meeting -- Alison Wadey -- awadey@vailchamber.org
Thursday, November 18 -- Vail Lodging Roundtable -- Mark Herron -- markherron57@gmail.com
Wednesday, December 2 – Vail Lodging Public Relations – Kristin Yantis kyantis@mypr.com
Next Meeting Tuesday, December 8, 2020 8:00 – 10:00 AM, Zoom Meeting
February 2, 2021 - Page 108 of 117
Public Notice
Vail Economic Advisory Council Monthly Meeting
Tuesday, December 8, 2020 8:00 AM – 10:00 AM
Register for Zoom Webinar: https://us02web.zoom.us/webinar/register/WN_HSWV76mQQqaThgP53-V1tQ
Advanced Registration Required. Click link and you’ll get an email with zoom link
________________________________________________________
AGENDA
VEAC Members: Kim Rediker, Michael Lange, Beth Howard, Scott Robson, Chris Romer, Brian Stockmar, Michael
Connolly, John Dawsey, Mark Gordon, Heath Harmon, Will Cook, Ben Gilbert, Greg Moffet, Scott Gubrud, Jeff Kennedy
(Moes), Samantha Biszantz (Root & Flower), Matt Ivy, Johannes Faessler, Sarah Franke, Alison Wadey, Caitlin Murray,
Matt Morgan, Brian Nolan
TOV Staff: Scott Robson, Mia Vlaar, Kathleen Halloran, Jeremy Gross, Liz Gladitsch
• Public Health Update (20 minutes)
• Eagle County Update, Heath Harmon
• 6 Eagle County residents hospitalized currently – High number for us
• Vail Health Update, Will Cook
• We are one of the few counties in the country that have kids in school
• Need to get to 70% herd immunity so need to work hard to get adults to take vaccine.
• Two dose vaccine
• Forefront as distribution center for vaccine. 13-1,900 vaccines coming
• Vail Mountain Update, Beth Howard (15 minutes)
• 30” down on average snow rate
• Guests mostly being compliant with safety protocols
• Note from Kim for Town: No one is wearing masks in the garage and they are taking their masks off
going from Mountain to town. Consider signage in those areas.
• Finance Report, Kathleen Halloran (5 minutes)
• Sales tax. Oct and Sept up 9% YOY
• YTD collected $19.8M, down 17% YOY
• Real Estate record $8.7M up 37% YOY
• Construction down $2M, down 18%
• Parking pass sales down, Daily sales, up 30% on weekends
• Overall revenue down 13% YOY
• Budget at crisis level at 27% drop
• State Legislative and other Relief Program Opportunities, Chris Romer (10 minutes)
• Senate Bill – 100m from general funds for critical response to C19 – PPE supply etc for public health
response
• Reach out to elected officials to pass a second relief program for a Federal relief
• May programs at federal level but If you need contact info, reach out to Chris
• Air Update
• Maintained flight service from all markets, aside from Salt Lake City due to aircraft availability
• EC regional airport dating back to June: Greatly exceeded national average YOY, but still down.
October, 94% of historic average vs 37% national average
• Avail. Seats stable on YOY basis
February 2, 2021 - Page 109 of 117
• 1 week to 10 days is highest booking. Markets doing the best is where disease is under more
control or restrictions are less
• Town Manager’s Report, Scott Robson (10 minutes)
• 2021 budget approved flat with 2020 crisis budget
• Relief funds that we’d like to roll over to 2021
• Guest Ambassador program starts up 12/10. Moving to a paid program model because typically the
volunteers are an older demographic who are at higher risk.
• Seeing 95% compliance on mask wearing in village
• Ordinance to limit gathering to one household only ends on Dec. 18
• Transit
• from operational standpoint is biggest pain point. New state guidelines to 21 passengers max on
busses vs. 50% of length of bus. Max buss capacity is 80-90 on peak time periods with standing
on busses.
• Will be running piggyback busses so we can load 42 over 2 busses
• Synexis systems in place
• Five Star Certification Program, Mia Vlaar (10 minutes)
• State level Variance Protection Program, certify businesses and allow them to operate one tier lower on
state level. Looking to launch state wide variance program. Eagle County is moving forward on how to
implement some sort of program. In red, it doesn’t apply.
• How can we be sure to request this be changed so it does still apply in red
• In holding pattern until Dec. 18
• Looking for a shared finance model for this
• Nolan: We should just start adhering to criteria so we can show we can do it and not wait
• Community and Commercial Relief Funds, Mia Vlaar (10 minutes)
• $130k Community Relief fund for food, shelter and heath, traveling into 2021 budget
• Commercial Rent Relief
• Has been a bit challenging. Full participation of landlord required.
• Looking at a business grant program.
• Business can fill out application that states their own situation and Town provide a max
per business. Providing broad criteria of what it can be used for. Flexibility is important
• Kathleen: Looking at what an appropriate max per business would be.
• Maybe scaled model based upon size of the business
• Broad group that makes the decision
• Looking at a revised plan to provide additional relief
• Guest Experience and Early Season Activations, (15 minutes)
• Magic of Lights – Sarah Franke
• Reserve tickets ahead of time at magicoflightsvail.com
• 4-9pm nightly Dec 11 – Jan 24
• Packages available for restaurants and hotels to purchase
• Vail Holidays – Jeremy Gross
• PrimaVail Training and Employee Engagement - Alison Wadey
• 50 spots for Prima Vail participants to experience Magic of Lights Vail on PrimaVail.com
• Have spots open for online training at PrimaVail.com
• Walking Tours have been well attended (2 so far)
• Mental Health module with 27 in attendance from Vail Health
• Sustainability/Nordic event on 12/16
• Vail Après/ Bell Ringing – Alison Wadey
February 2, 2021 - Page 110 of 117
• CSE Update, Jeremy Gross (5 minutes)
• Review of current events happening
• VLMD Update, Liz Gladitsch (5 minutes)
• VLMDAC interviews take place 12/15
• Citizen Input & Other Business (5 minutes)
• Food Truck Pilot Program
• One truck in each village, temporarily. Moe’s and Root and Flower as of now
• This is about guest service
• Designed for grab and go focusing on lunch and weekends
Next Meeting Tuesday, January 12, 2021 8:00 – 10:00 AM, Zoom Meeting
February 2, 2021 - Page 111 of 117
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : J anuary 6, 2021 C S E Meeting Minutes
AT TAC H ME N TS :
Description
January 6, 2021 C S E Meeting Minutes
February 2, 2021 - Page 112 of 117
COMMISSION ON SPECIAL EVENTS MEETING
Virtual Meeting
(Info at the bottom of the page)
Wednesday, January 6, 2021 @ 8:30a.m.-10:30a.m.
MINUTES:
Meeting materials can be accessed at the following link
https://vailgovrecords.com/WebLink/Browse.aspx?id=666900&dbid=0&repo=TownofVail
Laserfiche
CSE: ALL present: Alison Wadey, Marco Valenti, Doug Smith, Jill Lau, Kim Newbury Rediker,
Nick Conover, Samantha Biszantz
Staff: Jeremy Gross, Mia Vlaar, Liz Gladitsch
Attendees: Chris Huntington, Diane Moudy, Holli Snyswe, Kristen Horpedahl, Austin Gavlak,
Tayor Smith, Diane Moudy, Karah Maloley, Eddie Shipstad,
1. 8:30a.m.: Administrative Items (30 minutes)
a. Swearing in of CSE members for the 2021-2022 term.
Alison Wadey, Douglas Smith, Marco Valenti, Nick Conover
• Performed by Stephanie Bibbens. All new members sworn in.
• Boards and commissions training with Matt Mire will be scheduled for new
members.
b. Vote for Committee Chair and Vice Chair
• Rediker: I would like to nominate Alison Wadey as committee chair.
Alison is great at running meetings and is a reliable channel for our
business community to connect with CSE and the Town of Vail.
• Unanimously appointed Chair
• Biszantz: I would like to nominate Kim Rediker for Vice-chair. I love her
point of view and input and her position on the VRD board is great for
providing additional context.
• Unanimously appointed Vice-Chair
c. Approval of the Minutes from the December CSE Meeting
• Valenti/Rediker/Douglas Smith and Nick Conover abstained
d. Jan 5 Council Update
• Housing and Children’s Garden of Learning (CGA) was the main focus of
January 5 meeting.
• Where will events park large Vehicles while CGA is present?
Event Review Committee will work on solutions for this.
• VLMD requested $140,000 for digital marketing to understand guest
behavior and market year-round with non-winter search terms.
e. VEAC Update
• Next meeting is 1/12
• 5-star variance program started but since county didn’t move into red, we
can start thinking more back to yellow and 50% occupancy
• Business Relief program, reimagining of commercial rent relief program
• Gift Card Program - 61% of gift cards were redeemed. Refunding over
$75,000
f. VLMDAC Update
• Consider joint meeting between VLMDAC and Town council to explore
broadening of VLMD from non-winter to year-round.
February 2, 2021 - Page 113 of 117
Lau: suggestions for future meetings –
o Add budget update to agenda so we know how much funding we have available
for each meeting if it has changed
o Be sure to add any upcoming events for that month to agenda
o Like VLMDAC sign ups, could we have one CSE board member attend all events
that we fund. Should we create a sign-up sheet for this and make it more formal
than how it is now?
2. 9:00 a.m.: Event Update/requests (30 Minutes)
a. Powabunga
• Austin Gavlak: Powabunga is currently scheduled for April 2021, COVID
isn’t progressing as fast as we would like. It doesn’t seem like hosting
this size event in April will work with public health guidelines or the goals
of the Town. Would like to move dates to December 17-19, 2021. If more
money is available, we could hold a smaller scale season opener event to
test out the procedures for COVID.
• Wadey: concerned about pivoting the dates.
• Austin: looking for other date options. Concerned with honoring
already purchased tickets from 2020
• Biszantz: Don’t think having an April event is responsible with
COVID where it currently is. Early December is so slow and think
moving to December is a good move, this season. December 9th
weekend would be more appealing than December 17-19.
• Rediker: Don’t think you will have enough time to plan for April.
Don’t try for that weekend you proposed. Already full in hotels at
that time. Look at Thanksgiving – Dec. 10
• Valenti: Like idea of looking at Dec. 10-12
• Biszantz: Is Snow Days happening?
• Wadey: Staff needs to vet this and come back with a
recommendation
• Vlaar: We already have Revely, Magic of Lights, Snow Days, and
Vail Holidays. There are a lot of components and we need to
make sure align with the goals of the town.
• Smith: Powabunga has electronic connections to current ticket
holders. Reconnect with them and send a message for a one time
use code at another Vail event. Could fill in another gap in the
schedule. Austin: All who asked for a refund were given an
additional free ticket for when Powabunga happens.
• Rediker: We aren’t going to have additional CSE funds. Our
budget is very limited.
• Lau: Agree later in season is better. What about Oct, early Nov? -
Austin: Needs to be during ski season as it’s part of the brand.
• Vlaar: Have you been working with Vail Resorts on their approval
to use the mountain?
a. Austin: This is where I started, so no.
b. Wadey: Need to have a preliminary discussion with Vail
Resorts now for all date options.
• Staff will discuss overall early season programming and report
back to CSE and Council.
February 2, 2021 - Page 114 of 117
b. VVP Economic Development Program Funding
• VVP Economic Development Programs are being shifted to CSE funding.
2 days before the funding meeting. $12K for 2021 and will be going
through E&E moving forward
• Council funded $12K for 2021 but shifted the future requests to CSE
• Staff to provide all program details and budget breakdown
3. 9:30 a.m.: Event Recap (55 minutes)
a. Holidays/Revely Recap (10 minutes)
• Skating Festival, Holiday Lighting, Astronomy Nights, Kringle Market,
Lionshead tree lighting, VV tree lighting, DIY craft kits, Fireworks,
Holidays.
• Not CSE funded event but wanted to give a recap of what
happened over the holidays and get feedback from group
• Increased holiday lighting with GOBOs, gave additional holiday
lighting to businesses.
• Strolling music and ambient entertainment with Diane Moudy.
• Total budget for both events: $170,000 but won’t get anywhere
near that spend this year due to COVID.
• Components of Revely: designed to precede Vail Holidays time
period. Originally were conceived in partnership with Vail Resorts
to highlight the opening weeks of the mountain and the improved
snowmaking.
• Wadey: Businesses appreciated the lights and Ice Skating was
well received.
b. Ambient Music and entertainment December (15 Minutes)
• Funding was $20,000 for Nov. 26 – Dec. 31
• 2-5pm originally but moved it from 1-4pm so there was more village
activity
• Feedback from characters: Love to see if there is some sort of button to
wear so people know where to tag and how to share.
• Have someone in the village every day to monitor the talent on wearing
masks and ensuring there isn’t a gathering too large.
• Rediker: Keep up the great work and the creativity and flexibility. You’ve
sent the message that Vail is fun, creative and safe
• Smith: Music recommendation – Maybe consider musicians in the open
area near mountain? Moudy: We have looked at many different areas.
We are constantly evaluating crowds, the 25-foot spacing for musicians,
traffic patterns, etc. Land manager is also a concern. Need to stay off
Vail Resorts property without specific approvals.
• We were able to bring in Helmut for a bunch of dates due to Beaver
Creek cutting back. Such a great asset. He is infamous.
c. Community Leadership Academy (15 Minutes) – Karah Maloley
• 12 students and 8 organizations in this year’s program at Grandview (max
capacity with physical distancing). ERWSD, TOV, Holy Cross, Bravo,
Eagle County Schools, Walking Mountains, Hyatt, Slifer Designs. 32
Signed up for all sessions this year.
• December class was held remotely due to public health restrictions.
• Great to have firefighters from the Town join the group.
February 2, 2021 - Page 115 of 117
• Provided some additional scholarships this year to support more people
in this weird time.
• Motion to release final funding
• Rediker/Valenti/Unanimous
d. Vail Skating Festival (15 Minutes)
• 1st show was canceled due to COVID restrictions. 2020 funding is being
adjusted to 32,000 from $40,000, paying for the 4 remaining shows that
occurred.
• Hired 2 security guards and ushers to mention to respect social distance
and we had success with social distancing
• Great feedback from spectators, appreciating live entertainment.
• Staff to look at possibility to add a few more in 2021 Jan/Feb.
• Smith: Thoughts on streaming this next time?
• Motion to release final funding.
• Valenti/Biszantz/unanimous
4. 10:25 a.m.: New Business (5 minutes)
a. Lau: Can we add the full year’s event calendar to discovervail.com? Vlaar: Yes,
we will add events as far out as we feel safe doing so with COVID.
Adjournment @ 10:30 a.m.
The January CSE meeting will be held virtually via Zoom. If you would like to attend
virtually please register ahead of time via the link here -
https://us02web.zoom.us/webinar/register/WN_MmqB4tnTQpekr7fUWJGk_A . During the
webinar, you can use the Q&A feature to ask questions to the CSE or you can use the
Raise Hand button to request to be un-muted.
February 2, 2021 - Page 116 of 117
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : Recess at 5:30 pm (estimate)
February 2, 2021 - Page 117 of 117