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HomeMy WebLinkAbout05. FY21_TOV_Final Media Plan 0310213/11/2021 Total Net Net Gross Markets Creative Persona/Demo Media 29-Mar 5-Apr 12-Apr 18-Apr 26-Apr 3-May 10-May 17-May 24-May 31-May 7-Jun 14-Jun 21-Jun 28-Jun 5-Jul 12-Jul 19-Jul 26-Jul 2-Aug 9-Aug 16-Aug 23-Aug 30-Aug 6-Sep 13-Sep 20-Sep 27-Sep 4-Oct 11-Oct 18-Oct 25-Oct TRPs/Imps CPP/CPM Cost Cost 76,388.89$ 82,500.00$ Denver Broadcast TV - Live Sports/Opportunistic :60 / :30 / :15 Brand Spots/General Events Dynamic Families A 35-54 Denver Broadcast TV 25 25 25 25 25 25 25 25 15 215 $ 65.00 $ 13,975.00 $ 15,093.00 Denver Cable TV - Live Sports/Entertainment/Weekend :60 / :30 / :15 Brand Spots/General Events Dynamic Families A 35-54 Denver Cable TV 25 25 25 25 25 25 25 24 15 214 $ 65.00 $ 13,915.00 $ 15,028.20 Denver Broadcast TV - Live Sports/Opportunistic :30 / :15 Brand Active Professionals/ General Events/Spots Active Professionals A 25-44 Denver Broadcast TV 20 20 20 15 15 15 15 25 15 160 $ 65.00 $ 10,400.00 $ 11,232.00 Denver Cable TV - Live Sports/Entertainment/Weekend :30 / :15 Brand Active Professionals/ General Events/Spots Active Professionals A 25-44 Denver Cable TV 15 15 15 15 15 15 15 25 15 145 $ 65.00 $ 9,425.00 $ 10,179.00 Denver Broadcast TV - Live Sports/Opportunistic :30 / :15 Early Season Boomer Spots Super Boomers A 55+ Denver Broadcast TV 25 25 25 25 100 $ 65.00 $ 6,500.00 $ 7,020.00 Denver Cable TV - Live Sports/Entertainment/Weekend :30 / :15 Early Season Boomer Spots Super Boomers A 55+ Denver Cable TV 25 25 25 25 100 $ 65.00 $ 6,500.00 $ 7,020.00 Denver Broadcast TV - Live Sports/Opportunistic :30 / :15 Fall Season Boomer Spots Super Boomers A 55+ Denver Broadcast TV 25 25 25 24 99 $ 65.00 $ 6,458.93 $ 6,975.64 Denver Cable TV - Live Sports/Entertainment/Weekend :30 / :15 Fall Season Boomer Spots Super Boomers A 55+ Denver Cable TV 24 24 24 24 97 $ 65.00 $ 6,289.96 $ 6,793.16 Spot Delivery Fee n/a n/a ER 0 15 15 15 45 $ 65.00 $ 2,925.00 $ 3,159.00 152,777.78$ 165,000.00$ Dallas Broadcast TV - Live Sports/Opportunistic :60 / :30 / :15 Brand/Air Spots Dynamic Families A 35-54 Dallas Broadcast TV 24 24 24 24 24 24 24 24 24 24 24 24 293 $ 100.00 $ 29,307.00 $ 31,651.56 Dallas Cable TV - Live Sports/Entertainment/Weekend :60 / :30 / :15 Brand/Air Spots Dynamic Families A 35-54 Dallas Cable TV 24 24 24 24 24 24 24 24 24 24 24 24 293 $ 100.00 $ 29,307.00 $ 31,651.56 Dallas Broadcast TV - Live Sports/Opportunistic :30 / :15 Brand/Air/Active Professionals Spots Active Professionals A 25-44 Dallas Broadcast TV 15 15 15 15 15 15 15 15 15 15 15 15 183 $ 100.00 $ 18,316.80 $ 19,782.14 Dallas Cable TV - Live Sports/Entertainment/Weekend :30 / :15 Brand/Air/Active Professionals Spots Active Professionals A 25-44 Dallas Cable TV 15 15 15 15 15 15 15 15 15 15 15 15 183 $ 100.00 $ 18,316.80 $ 19,782.14 Dallas Broadcast TV - Live Sports/Opportunistic :30 / :15 Brand/Early Season Boomer/Air Spots Super Boomers A 55+ Dallas Broadcast TV 21 22 22 22 22 22 22 153 $ 100.00 $ 15,336.97 $ 16,563.93 Dallas Cable TV - Live Sports/Entertainment/Weekend :30 / :15 Brand/Early Season Boomer/Air Spots Super Boomers A 55+ Dallas Cable TV 21 22 22 22 22 22 22 153 $ 100.00 $ 15,318.21 $ 16,543.66 Dallas Broadcast TV - Live Sports/Opportunistic :30 / :15 Brand/Fall Season Boomer/Air Spots Super Boomers A 55+ Dallas Broadcast TV 22 22 22 22 22 110 $ 100.00 $ 11,000.00 $ 11,880.00 Dallas Cable TV - Live Sports/Entertainment/Weekend :30 / :15 Brand/Fall Season Boomer/Air Spots Super Boomers A 55+ Dallas Cable TV 22 22 22 22 22 110 $ 100.00 $ 11,000.00 $ 11,880.00 Spot Delivery Fee n/a n/a ER 15 15 15 15 15 75 $ 65.00 $ 4,875.00 $ 5,265.00 Planned Media TOV TOTAL $ 229,166.67 $ 247,500.00 Placed Media Production -$ $ - TOTAL 229,166.67$ 247,500.00$ Budget 247,500.00$ Variance 0.00$ Dallas VLMDAC - Summer 2021 Traditional Media Plan July October Front Range May June August SeptemberApril