HomeMy WebLinkAbout2021-04-20 Agenda and Supporting Documentation Town Council Afternoon Meeting Agenda
VAIL TO W N C O U N C IL R E G U L AR ME E T IN G
Agenda
Virtual
2:30 P M, April 20, 2021
Meeting to be held Virtually (access H igh Five Access Media
livestr eam https://www.highfivemedia.org/live-five the day of
the meeting and visit https://www.vailgov.com/town-council to
participate in public comment)
Notes:
Times of items are approximate, subject to change, and c annot be relied upon to determine what time Council will
consider an item.
Public c omment on any agenda item may be solicited by the Town Council.
1.E xecutive Session
1.1.AMEN D E D Executive S ession pursuant to 1) C.R.S. § 24-6-402(4)(a)(e)
conc erning the purchase, acquisition, lease, transfer, or sale of any real,
personal, or other property interest; and to determine positions, develop a
negotiating strategy and instruct negotiators regarding negotiations for
possible ac quisition of real property ; and 2) C.R.S. §24-6-402(4)(f) - to
disc uss personnel matters, Regarding: Town Manger review and
compensation.
40 min.
Presenter(s): Matt Mire, Town Attorney
2.The Afternoon Regular Meeting will reconvene at 3:30 p.m
3.Joint Meeting with Vail Recr eation D istrict
3.1.J oint Meeting with Vail Recreation Distric t 60 min.
Presenter(s): Mike Ortiz, V RD Director, Sc ott Robson, Town Manager,
VRD Board Members
Action Requested of Counc il: D iscussion only.
Bac kground: Town Council and Vail Rec reation Distric t occ asionally meet
to review operations, programming and topic s of mutual interest. The
disc ussion items for next Tuesday inc lude V RD operational updates (winter
and upcoming summer) as well as an update about the feasibility of leasing
and operating the former Aria C lub & Spa as a recreation c enter.
4.P resentation / Discussion
4.1.Guest Experienc e I nitiatives W inter Season (2020-2021) Rec ap 15 min.
Presenter(s): Patty Mc Kenny, Assistant Town Manager, Mia Vlaar,
Economic Development D irec tor
Action Requested of Counc il: I nformational presentation only.
Bac kground: The Guest Experience I nitiatives Collaborative Advisory
Committee will present a recap of the programs implemented for the 2020-
2021 season. W hile the public health c risis impacted the ability to offer
programs at the same level, the team was able to continue to offer
April 20, 2021 - Page 1 of 103
ac tivations and the PrimaVail experience in an effort to enhanc e the level of
services by creating a seamless c ommunity -wide guest experienc e. I n
addition, there were creative ways offered to employees to partic ipate in
ac tivities that helped community and soc ial c onnections.
4.2.Town of Vail Municipal W orkforce Housing Update 30 min.
Presenter(s): Krista Miller, D irec tor of Human Resources
Action Requested of Counc il: Presentation and Discussion Only
Bac kground: Council has rec ently requested information on the town’s
internal housing programs. This presentation provides an overview of the
internal employ ee housing programs, where our employ ees reside, and
future opportunities for housing our munic ipal workforc e.
4.3.2021 Vail Americ a Days Event Outline 10 min.
Presenter(s): Mia Vlaar, Ec onomic Development Director, J eremy Gross,
Special Events Coordinator
Action Requested of Counc il: Staff requests that town council approve
the operational plan and theme of “Americas Heroes” for Vail’s 2021
America D ay s c elebration.
Bac kground: Due to the withdraw of our event production partner, the Town
of Vail is proposing to take over the produc tion of the Vail A merica D ay s
event.
Staff Rec ommendation: S taff rec ommends that town counc il approve
the operational plan and theme of “Americas Heroes” for Vail’s 2021
America D ay s c elebration.
5.D R B / PEC Update (5 min.)
5.1.D RB / P E C Update 5 min.
Presenter(s): Matt Gennett, Director of Community Development
6.Information U pdate
6.1.2020 Annual Deed Restric tion C ompliance and Enforc ement Process
6.2.AI PP Approved March 1 & 16, 2021 Minutes
6.3.VLHA Marc h 9, 2021 Minutes
6.4.April 7, 2021 C S E Meeting Minutes
6.5.VLMD A C Minutes - February/Supplemental
6.6.Proposed Future Agenda I tems
7.Matters from Mayor, Council and Committee Reports (10 min.)
8.Recess
8.1.Rec ess 5:45 pm (estimate)
April 20, 2021 - Page 2 of 103
Meeting agendas and materials c an be ac cessed prior to meeting day on the Town of Vail website
www.vailgov.com. All town council meetings will be streamed live by High Five Ac cess Media and available for
public viewing as the meeting is happening. The meeting videos are also posted to High Five Ac cess Media
website the week following meeting day, www.highfivemedia.org.
Please call 970-479-2136 for additional information. Sign language interpretation is available upon request with 48
hour notification dial 711.
April 20, 2021 - Page 3 of 103
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : AM E ND E D Executive S ession pursuant to 1) C.R.S . § 24-6-402(4)(a)(e)
concerning the purchase, acquisition, lease, transfer, or sale of any real, personal, or other property
interest; and to determine positions, develop a negotiating strategy and instruct negotiators
regarding negotiations for possible acquisition of real property; and 2) C.R.S . §24-6-402(4)(f) - to
discuss personnel matters, R egarding: Town Manger review and compensation.
P RE S E NT E R(S ): Matt Mire, Town A ttorney
April 20, 2021 - Page 4 of 103
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : J oint Meeting with Vail Recreation District
P RE S E NT E R(S ): Mike Ortiz, V R D Director, Scott R obson, Town Manager, V R D B oard
Members
AC T IO N RE Q UE S T E D O F C O UNC IL : D iscussion only.
B AC K G RO UND: Town C ouncil and Vail Recreation District occasionally meet to review
operations, programming and topics of mutual interest. The discussion items f or next Tuesday
include V R D operational updates (winter and upcoming summer) as well as an update about the
f easibility of leasing and operating the former Aria Club & Spa as a recreation center.
AT TAC H ME N TS :
Description
Aria Spa Memorandum
TO V Presentation Graphs
April 20, 2021 - Page 5 of 103
BOARD ACTION REQUEST FORM
TO: VAIL RECREATION DISTRICT BOARD OF DIRECTORS
FROM: Executive Director Mike Ortiz, Nordic Center Director Dan Timm & Eric Weaver,
Marchetti & Weaver LLC
DATE: February 10, 2021
SUBJECT: Feasibility of Rental and Operation of Aria Club & Spa
Summary of Subject: The Vail Recreation District and Town of Vail staffs were asked to explore
the feasibility of leasing and operating the former Aria Club & Spa as a recreation center. VRD
staff put together an operating budget for this facility.
This proposed lease assumes that the existing spa and indoor tennis spaces would be excluded
from the lease and the lessee would be responsible for all FFE. Additionally, ownership has
proposed that Hyatt “Gold Member” guests and employees are granted free access to the
facility. All the financial obligations (numbers) of the lease are included in the budget. A huge
thank you to Dan Timm who was very helpful in putting this budget together. Dan worked at
Aria for 17 years, many of those as the club director.
Discussion/Background: After review of this budget, staff had the following thoughts under
Scenario 2 of the attached - assuming a membership of 350 and the terms of the latest
proposed lease.
• Operational expenses would be $2.5M. This would represent a 35% increase in our
current operating expenses of $7M for the entire district.
• The annual operating subsidy would be $1.8M. If the TOV were to cover the CAM,
utilities and rent ($0 rent assumed in this budget) the annual subsidy to the VRD could
be reduced to $1.3M.
• In this budget, we assume a membership fee of $125/monthly. Currently, monthly
recreation center fees in the immediate area are Avon at $57, Gypsum at $54 and
Breckenridge at $47.
• Using these numbers, the proposed budget shows an estimated subsidy needed of
$5,075 per member per year.
• We estimate that operating this facility will require 18 full-time, benefitted positions
and approximately 40-45 part-time staff members. This a major concern for both the
VRD and TOV.
• The building is old and in need of many repairs and replacements that are visible.
Additionally, we believe that the same is true for multiple items that cannot be seen.
We are certain that the HVAC system, pool, Jacuzzis and steam rooms all require major
April 20, 2021 - Page 6 of 103
improvements. Should the VRD and/or TOV fund capital repair/replacement in a facility
they don’t own?
• In order to attract new membership, a “WOW” factor needs to be created requiring
major capital expenditures. Many former members have moved on to other clubs and
facilities in the valley.
• Parking at the facility will be very costly. In this budget we are assuming $311K ($5 per
entry).
• This facility is not a recreation center but rather a fitness gym. The VRD could not host
any of its current team sports programs in this facility.
• An area of excitement for the VRD was to turn the old tennis courts into both indoor
tennis and pickleball. Pickleball has quickly become a thriving program for the VRD but
the lease, as proposed, would not allow use of these spaces.
• Based on Dan’s experience, we need to assume that we will have 25-30 hotel guests a
day and that 100 Hyatt employees will use the facility three to four times per week. No
revenue is forecasted for this usage.
• Not included in this budget are other overall cost increases for VRD for insurance,
accounting, human resources and other administrative functions that will dramatically
increase with this operation.
• The VRD passed a 1 mill increase in property taxes in 2018. Even with the Town’s
financial participation, this operation would likely negate the entire increase. The
District would need to seek voter approval (November 2021 for 2022 collection would
be the earliest opportunity) of another 1–1.5 mill levy property tax increase.
• Staff believes there are Four options:
- Option 1: Direct VRD staff to study and survey the Vail community’s appetite for a 1–
1.5 mill levy property tax increase to fund the operational and proposed lease costs of
this facility.
- Option 2: Assume the proposed operational and lease costs into the current budget.
- Option 3: Ask the Town of Vail to assume all operational and proposed lease costs of
this facility.
- Option 4: Staff ends all discovery work and negoitiations cease.
• Recommendation: Staff recommends that the district end all negotiating with
ownership of the Aria Club & Spa. The area of the club that most interests VRD staff,
because of program viability and growth potential, are not included in the lease. VRD
would not be able to move any of their current adult/youth team sports programming
to this facility because it is too small. Neither the VRD nor the TOV should invest capital
funds into a building the taxpayers don’t own. Our current and best operating plan is for
the town to own the facilities that the district manages. This is an extremely risky
financial proposition for the district in an exceptionally tough market. We believe the
landscape of club fitness will change. Unfortunately, we don’t have any idea of the
direction as of yet.
April 20, 2021 - Page 7 of 103
ARIA Analysis
Scenario 1 Scenario 2 Scenario 3 Scenario 4
350 Members
(With Daycare)
350 Members
(No Daycare)
500 Members
(With Daycare)
763 Members
(With Daycare) Assumptions
Square Footage Leased 29,095 29,095 29,095 29,095 Need to Confirm
Rent Fee - - - - Assume no rent charged
CAM Fee 10 10 10 10 Per Square Foot
Member Count 350 350 500 763 Average Members
Monthly Membership Fees 125.00$ 125.00$ 125.00$ 125.00$ Monthly Average Fee
Personal Training Fees 90.00$ 90.00$ 90.00$ 90.00$ Per Session Fee
Daycare Fee 5.00$ -$ 5.00$ 5.00$ Per Time Hour Per Child
Revenues:
Membership Dues 525,000 525,000 750,000 1,144,500
Personal Training 163,800 163,800 234,000 357,084 5% of Members Use 2 Times Per Week
Daycare 13,650 - 19,500 29,757 5% of Members Use 3 Times Per Week
Total Revenues 702,450 688,800 1,003,500 1,531,341
Expenses:
Wages
Management
Club Director 90,000 90,000 90,000 90,000
Front Desk Manager 55,000 55,000 55,000 55,000
Membership Sales Manager 40,000 40,000 40,000 40,000
Athletic Manager 45,000 45,000 45,000 45,000
Housekeeping Manager 42,000 42,000 42,000 42,000
Engineering Manager 55,000 55,000 55,000 55,000
Full-Time Staff
Childcare Manager 41,600 - 41,600 41,600 $20/Hr- Full-Time
Front Desk x 3 full time 112,320 112,320 112,320 112,320 $18/Hr- 3 Full-Time Positions
Housekeepers 224,640 224,640 224,640 224,640 6 Full Time at $18/Hr
Engineering Assistants 62,400 62,400 62,400 62,400 $20/hr, 2 Staff at 30 Hrs/ week each
Part-Time Staff
Fit Floor Staff part time 39,312 39,312 39,312 39,312 $18/Hr 2 Shifts Per Day, 3 Hours Each
Fitness Instructors 52,000 52,000 52,000 52,000 $50 Per Class- 20 Classes / week
Personal Trainers 122,850 122,850 175,500 267,813 75% of Personal Training Revenues
Childcare Attendants 45,864 - 45,864 45,864 9:00-1:00 and 4:30-7:30 Daily
Benefits & Taxes
Health Insurance 243,000 243,000 243,000 243,000 Avegage $1,150/ Mo. For Management & FT- Staff
Retirement 95,995 90,795 95,995 95,995 12.5% of Management & Full-Time Staff Wages
FICA 16,122 13,278 19,386 25,109 6.2% of Part-Time Wages
Medicare 14,906 13,638 15,669 17,008 1.45% of Total Wages
Workers Comp 20,560 18,810 21,613 23,459 2% of Total Wages
Total Wages & Benefits 1,418,568 1,320,043 1,476,299 1,577,520
Operations
Equipment Lease 48,000 48,000 48,000 48,000 $4k Per Month (take over lease pyments)
Rent - - - - Assumed $0 Based on Number
CAM 290,950 290,950 290,950 290,950 $10 Per Ft Per Year
Utilities 200,000 200,000 200,000 200,000 Pool uses a lot of energy
Building Operations 150,000 150,000 150,000 150,000 Old facility, constant maintenance required
Parking Fees- Members 273,000 273,000 390,000 595,140 $5 Per Time- Assume 3 times per week per member
Parking Fees- Employees 38,000 33,000 38,000 38,000 $5 Per Employee Per Shift
Operating Costs 150,000 150,000 150,000 150,000 CC fees, uniforms, supplies, marketing, laundry, etc.
Total Operations 1,149,950 1,144,950 1,266,950 1,472,090
Total Expenses 2,568,518 2,464,993 2,743,249 3,049,610
NET OPERATING INCOME (LOSS)(1,866,068) (1,776,193) (1,739,749) (1,518,269)
Contribution From Town
Rent - - - - Equal to Expenses Above
CAM 290,950 290,950 290,950 290,950 Equal to Expenses Above
Utilities 200,000 200,000 200,000 200,000 Equal to Expenses Above
Total Town Contributions 490,950 490,950 490,950 490,950
NET VRD INCOME (LOSS)(1,375,118) (1,285,243) (1,248,799) (1,027,319)
Per Member Subsidy (VRD Portion)3,929 3,672 2,498 1,346
Per Member Subsidy (TOV Portion)1,403 1,403 982 643
Total Subsidy Per Member 5,332 5,075 3,479 1,990
Mill Levy Required To Cover Total Deficits:
VRD Portion Only 1.12 1.04 1.01 0.83
Town & VRD Portion 1.52 1.44 1.41 1.23
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VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : G uest Experience I nitiatives W inter Season (2020-2021) Recap
P RE S E NT E R(S ): Patty McKenny, Assistant Town Manager, Mia V laar, Economic Development
Director
AC T IO N RE Q UE S T E D O F C O UNC IL : I nf ormational presentation only.
B AC K G RO UND: T he Guest Experience I nitiatives Collaborative A dvisory C ommittee will
present a recap of the programs implemented for the 2020-2021 season. W hile the public health
crisis impacted the ability to of f er programs at the same level, the team was able to continue to
offer activations and the P rimaVail experience in an ef f ort to enhance the level of services by
creating a seamless community-wide guest experience. I n addition, there were creative ways
offered to employees to participate in activities that helped community and social connections.
AT TAC H ME N TS :
Description
Memo Guest Experience Initiatives 042021
P P Guest Exper ience 042021
April 20, 2021 - Page 15 of 103
To: Mayor and Town Council
From: Vail Guest Experience Initiatives Collaborative Advisory Committee
Date: April 20, 2021
Subject: Guest Experience Initiatives Recap for 2020-2021 Winter Season
1. SUMMARY
The advisory committee, represented by the Town of Vail, VCBA and Vail Mountain, will
present an overview of the Guest Experience Initiatives which were implemented during the
2020-2021 winter season. The programming is finishing up its second year this season.
While there were a number of challenges presented by the public health crisis, these
initiatives were carried out and remained compliant with public health orders and
requirements. The presentation will include highlights about the following:
1. Early Season Guest Experience
• Revely Vail
• Magic of Lights
2. Enhanced Village Guest Experience
• Vail Après
• Ambient Music and Family Entertainment
• Firepits; igloos in the village
3. PrimaVail
• Community Guest Service Training
• Employee Engagement
4. Proposed Summer Programs
2. BACKGROUND
The Guest Experience collaboration between the Town and Vail Mountain identified a series
of partner initiatives that formed the foundation for ongoing resort-community programs and
activities. There were several objectives identified as the basis for the initiatives, as follows:
1. Align town and mountain to provide a seamless world-class experience for our collective
vacationing guests.
2. Enhance Town of Vail/Vail Mountain Level of Service and Seamless Experience with the
continuation of a customer service training program, embracing the foundational work by
the Vail Chamber & Business Association and to be made available to all Town of Vail
business license holders.
3. Bolster early winter season economy with off mountain guest experiences and traditional
and seasonal activation.
4. Ensure broad community stakeholder participation and input.
April 20, 2021 - Page 16 of 103
Town of Vail Page 2
Since the August 2018 Town Council and Vail Resorts retreat, the Vail Guest Experience
Collaborative Advisory Committee has continued to meet to ensure programming continues
and meets the objectives outlined above.
3. DESCRIPTION OF GUEST EXPERIENCE INITIATIVES PROGRAMMING
Early Season Guest Experience Enhancements
Revely: Welcome to the Brilliance of Winter
Revely is inspired by the references, phonetic and literal of the words Reveille, Revelry, and
Revel, each signifying a start, beginning, and also having association to celebration by
dance and festivities. Revely Vail – is our start to winter, celebrated by on and off-mountain
experiences and festivities, and symbolic of a season of brilliance.
The goal of Revely: Welcome to the Brilliance of Winter is to create early season traditions
to enhance the guest experience both on- and off-mountain and to contribute to growing
guest visitation year-over-year. Guests will have the opportunity to participate in village
activations that complement the more predictable and consistent on-mountain skiing and
riding experience due to Vail Resorts’ 2019 investment in snowmaking improvements.
Vail Apres – Year two of a New Vail Tradition
The goal of Vail Après is to celebrate Vail’s European alpine heritage with a unique and
ownable resort ritual that enhances the village experience and creates an emotional
connection with our guests as they come off the mountain at the conclusion of the ski day.
Community Guest Service Training
The goal of the guest service training program is to enhance the level of service by creating
a seamless community-wide guest experience by training employees in the town with a
common philosophy, language, and manner to interact with our guests. Employees will learn
how to connect with guest emotions to make a lasting impression, using interactive tips and
Vail-specific guest interactions. This season’s format has been adapted to online and the
content is expanded to support employees in helping guests safely navigate within the Vail
community in light of the current public health precautions.
Employee Engagement Programming
The goal of the employee engagement program is to draw upon the foundational work of the
Vail Chamber and Business Association’s ambassador program, which supports and
encourages “community” among employees, focusing on education, social opportunities and
employee recognition and rewards. This programming remains fluid and will be confirmed as
public health orders would allow.
• Employee education – Community Tour & Vail History Seminar
• Employee social events
• Recognition program
April 20, 2021 - Page 17 of 103
VAIL GUEST
EXPERIENCE INITIATIVES
SPRING UPDATE 4.20.2021
April 20, 2021 - Page 18 of 103
OBJECTIVES
The Guest Experience Collaborative Advisory Committee helps
to align programs with the objectives identified by the
partners, Town of Vail and Vail Mountain:
1.Align Town of Vail and Vail Mountain to provide a Seamless Guest Experience
2.Bolster early winter season economy with off-mountain guest experiences and
traditional and seasonal activation.
3.Enhance the Vail level of service and seamless guest experience with the
continuation of a community guest service training program based on Vail
Resorts' curriculum and embracing the foundational work by the VCBA for all
Town of Vail business license holders.
4.Ensure broad community stakeholder education and input.
5.Due to public health crisis, several guest experience enhancements were
introduced and funded by Town Council in 2020/21 season.
April 20, 2021 - Page 19 of 103
GUEST EXPERIENCE COLLABORATIVE
ADVISORY COMMITTEE
Town of Vail VCBA
Patty McKenny, Asst. Town Manager Alison Wadey, Executive Director
Mia Vlaar, Economic Development Director Denise Cheng, Special Projects
Liz Gladitsch, Marketing Specialist Katie Kukar, Office Manager
Jeremy Gross, Special Events Coordinator
Suzanne Silverthorn, Communications Director Vail Resorts, Vail Mountain
Krista Miller, HR/Risk Management Director Marco Valenti, Vail Resorts Retail Senior Manager
Albert Zamora, HR Manager Megan Madrid, Products Sales & Services Senior Mgr.
Amanda Zinn,Welcome Centers Supervisor
April 20, 2021 - Page 20 of 103
SEASON RECAP WINTER 2020-2021
Early Season Guest Experience
•Revely Vail
•Magic of Lights Vail
Enhanced Village Guest Experience
•Vail Après
•Ambient Music and Family Entertainment
•Firepits and warming igloos
PrimaVail
•Community Guest Service Training
•Employee Engagement
•PrimaService, Social Events
April 20, 2021 - Page 21 of 103
Early Season Guest Experience
REVELY VAIL
VAIL’S WELCOME TO THE BRILLIANCE OF WINTER
Early Season Holiday Tree Lighting Magic of Lights Vail
Enhanced Village Lighting Village Ice Skating Shows
Vail Astronomy Nights Alpine Arts Center Craft Kits
Kris Kringle Market
April 20, 2021 - Page 22 of 103
Enhanced Village Guest Experience
Vision:Celebrate Vail’s European alpine heritage with an ownable resort
experience, differentiating Vail amongst other mountain destinations to
enhance the village core and guest experience.
•Vail Après
Village Bells played 4 PM each day at the clock towers in the villages
symbolizing the beginning of an activated Après experience.
Automated bells installed at Lionshead bus stop entrance and Seibert Circle
•Ambient Music and Family Entertainment
Ambient music played throughout the villages weekly, Friday -Sunday
Characters throughout the villages during holiday time period
•Firepits and warming igloos added in Vail and Lionshead
April 20, 2021 - Page 23 of 103
PrimaVail
Program Highlights:
•All-inclusive, guest service training initiative
•Elevate collaboration within the business community
•Enhance employee engagements to connect with
peers
•Learn the history of Vail
•Opportunities to build leadership skills
•Anyone working in Vail can participate
•Program was adjusted to comply with public health
orders
April 20, 2021 - Page 24 of 103
Goal: 400 participants during 2020/21 ski season
PrimaVail Quantitative Results
Program/Event Sessions Participants
Guest Experience Training 4 57
Vail Community/History Walking Tour 4 57
Winter Community Update Virtual Event 1 230
TOV Community Sustainability Education and Activity 2 36
Mental Health Modules 2 30
PrimaVail Socials 7 100
Magic of Lights Preview 5 250
Total Participation by Individuals 760
Total Business Participation 100
April 20, 2021 - Page 25 of 103
PrimaVail Qualitative Results
Guest Service Training Observations & Feedback:
•Highly engaged participants despite remote
classroom•Focus of sessions: COVID related education,
service-related experiences and resource sharing.•Many requests and questions around mental
health resources.•Increased cancellations compared to last year.•Survey Results: •90% rated 5 out of 5•60% lived and worked in Vail this past season
April 20, 2021 - Page 26 of 103
PrimaVail Marketing and Communications
Community Awareness Campaign•10+ posters, 250+ flyers distributed•Partner Communication
•150+ Posts @VailGov, @VisitVail, @PrimaVail,
@eaglecountyclassifieds, @vailmountain,
@vailmarriottemployees
•90 Weekly VCBA, PrimaVail, and VVP emails
•VailChamber.org, PrimaVail.com & Vailgov.com•Paid Placements
•5 Radio podcast Interviews on local radio (AMT-
SkiCountry, The Lift, La Nueva and KZYR)
•Ads: Facebook and Instagram and Vail Daily (6 Full pg,
10 Quarter pg, VD online ads)•Public Relations
•Two Town of Vail Press Releases(1,2)
Two Vail Daily Articles (1, 2)
April 20, 2021 - Page 27 of 103
PrimaService Award
Criteria:
•Employees who work in Vail can be
nominated by colleagues and guests
•Winners receive a Vail gift card and
a PrimaService Award Certificate
•Winners entered into a prize giveaway
•PrimaService Award Totals:
Nominees -104
Prize Winners -76
Grand Prize Winners -33
April 20, 2021 - Page 28 of 103
PrimaVail Testimonials
Our staff at Lion Square Lodge attended a total of
12 guest service training and leadership sessions
prior to the holiday season last season.We sent
as many staff as we could to the altered training
and social activities this past season. They found
that being able to share what was working during
the season and what wasn’t with employees from
other businesses to be very helpful and supportive.
The social activities helped them to have some fun
and blow off some steam. It really gave them a
feeling that we are all in this together.
Michael Lange, Exec. GM, Wyndham Vacation Rentals
April 20, 2021 - Page 29 of 103
PrimaVail Testimonials
Honestly, great ideas, activities, and way to
adapt during this Covid Season. We all
hope you continue to do this during the
summer. It really makes working in Vail
more fun.
–PrimaVail Survey Respondent
April 20, 2021 - Page 30 of 103
PROPOSED SUMMER PROGRAM IDEAS
Additional ideas are being considered by the team for summer activation:
•Leadership Forum
•PrimaVail Employee Recruitment Platform (VCBA proposal)
•PrimaVail America Days Float
•Engagement Continuation
•Summer Sports Leagues and Activities
•Community Based Programs: Get Out the Vote, Learn About
Town Boards, How Can I Participate in the Community
Summer programs are not currently in the 2021 budget
April 20, 2021 - Page 31 of 103
Questions
VAIL GUEST
EXPERIENCE INITIATIVES
SPRING UPDATE 4.20.2021
April 20, 2021 - Page 32 of 103
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : Town of Vail Municipal Workforce Housing Update
P RE S E NT E R(S ): Krista Miller, Director of Human Resources
AC T IO N RE Q UE S T E D O F C O UNC IL : P resentation and Discussion Only
B AC K G RO UND: C ouncil has recently requested inf ormation on the town’s internal housing
programs. T his presentation provides an overview of the internal employee housing programs,
where our employees reside, and future opportunities for housing our municipal workf orce.
AT TAC H ME N TS :
Description
presentation
April 20, 2021 - Page 33 of 103
PRESENTATION BY Human ResourcesHOUSING A MUNICIPAL WORKFORCEA New OpportunityApril 20, 2021 - Page 34 of 103
HOUSING A MUNICIPAL WORKFORCEHistoryProgramsRentalHomeownershipHow are we doingWhat’s nextTown of Vail | Housing a Municipal Workforce | vailgov.comApril 20, 2021 - Page 35 of 103
MUNICIPAL HOUSING TIMELINETown of Vail | Housing a Municipal Workforce | vailgov.com1996 – Master leased units in the community1998 – Built 24 unit complex at Public Works1999 – Red Sandstone Creek – partner w/ ERWSD to build 2000 – Rental & Down Payment Assistance loans2000 – Creekside apartments purchase2009 – Employee Home Ownership Program (EHOP) established2018 – Expansion of EHOP program2019 – 6 West Deed Restriction purchase2020 – Resale of Homestake at Vail2021 – Resale of Altair Vail InnApril 20, 2021 - Page 36 of 103
MUNICIPAL EMPLOYEE HOUSING PROGRAMSTown of Vail | Housing a Municipal Workforce | vailgov.comRental ProgramsRental units for TOV employees– 54 units housing 62 employees– Priority for employees in Seasonal, Critical & Essential positionsShort-term loans for rental advance– Up to $2,000 for securing a residence in the area– 50% of deposit & 1stmonth rent – repaid via payroll deductionsPriority access to rental properties – market rate– 6 West Apartments in EdwardsApril 20, 2021 - Page 37 of 103
RENTAL HOUSING – HOW ARE WE DOING?Town of Vail | Housing a Municipal Workforce | vailgov.comRental Program, By the numbersUnit mix1 Town Manager Residence1 3 Bedroom6 2 Bedroom23 1 Bedroom23 StudiosAbout 50% of rental housing is used by Full-time Year-round employeesAbout 50% by Seasonal employeesMajority of rentals in seasonal or entry level positionsNow serve 5 small familiesApril 20, 2021 - Page 38 of 103
RENTAL HOUSING – HOW ARE WE DOING?Town of Vail | Housing a Municipal Workforce | vailgov.com05101520253035404550BusDepartmentCom Dev Facilities Finance Fleet Info Tech Dispatch Police Parks Streets ParkingRental Housing by Department2020April 20, 2021 - Page 39 of 103
MUNICIPAL EMPLOYEE HOUSING PROGRAMSTown of Vail | Housing a Municipal Workforce | vailgov.comHomeownership programsEmployee Home Ownership Program (EHOP) loans– Began in 2009, replacing a down payment loan program– Equity Share loans for primary residence within 50 miles– Repaid with pro-rata share of equity gain in property– Due and payable upon any of the following: sale, refinance, not primary residence, not employed in Eagle County.Deed-Restricted purchase targeted for municipal employees– Select properties may be available specifically for TOV Municipal employees– Including: Red Sandstone, Homestake, Altair VailApril 20, 2021 - Page 40 of 103
EHOP LOANSTown of Vail | Housing a Municipal Workforce | vailgov.comBy the Numbers11 Years (2009 – 2020)48 Loans totaling $1.7MAverage loan $36,91281403454 626 5EHOP LOANS BY YEAR200920102011201220132014201520162017201820192020Repayments by Year end 202022 loans repaid with $783,260 principal repaid$144,869 in equity gain (TOV share)18.5% Return on investment 6.2% average annual returnApril 20, 2021 - Page 41 of 103
HOW ARE WE DOING?Town of Vail | Housing a Municipal Workforce | vailgov.com2006 Full-time Employees2021 Full-time EmployeesVail, 7%Vail ‐TOV supported, 16%ECO ‐Eagle‐Vail / Minturn, 9%ECO ‐Avon/Edwards, 23%ECO ‐Eagle/Gypsum, 28%Neighboring (Summit/Lake), 7%Out of area (Denver & other), 8%Vail = 23%Vail, 20%Vail ‐TOV supported, 8%ECO ‐Eagle‐Vail/Minturn, 8%ECO ‐Avon/Edwards, 29%ECO ‐Eagle/Gypsum, 20%Neighboring (Summit/Lake), 12%Out of area (Denver & other), 3%Vail = 28%April 20, 2021 - Page 42 of 103
FULL-TIME EMPLOYEE RESIDENCE LOCATIONTown of Vail | Housing a Municipal Workforce | vailgov.comTrends Over 15 yearsFewer in Vail free market TOV supported doubled (Rentals, deed restrictions) Growing numbers living farther away0%10%20%30%40%50%60%70%Vail Vail ‐ TOV supported Eagle County Neighboring(Summit/Lake)Out of area (Denver &other)Full time Year‐round TOV Employee Residence Locations200620162021April 20, 2021 - Page 43 of 103
HOW ARE WE DOING?Town of Vail | Housing a Municipal Workforce | vailgov.com2021 Town of Vail Employee Residence LocationsVail, 12%Vail ‐TOV supported, 21%Eagle County ‐TOV supported, 6%Eagle County, 48%Neighboring (Summit/Lake), 6%Out of area (Denver & other), 7%Includes part-time and seasonal employeesApril 20, 2021 - Page 44 of 103
WHAT’S NEXTTown of Vail | Housing a Municipal Workforce | vailgov.comStrategy for Municipal Workforce HousingAdopt Internal Housing StrategySeek Stakeholder inputTown CouncilEmployees & ManagersVail Local Housing AuthorityReview Policies/PlansGoals for Municipal Employee HousingSet targets (IE: % of workforce in Vail/Eagle County, % of 1stresponders within XX miles)BudgetFiscal commitments (IE: reinvesting EHOP gains to new housing loans)Report on Return on InvestmentsApril 20, 2021 - Page 45 of 103
WHAT’S NEXTTown of Vail | Housing a Municipal Workforce | vailgov.comStrategy for Municipal Workforce HousingIdentify OpportunitiesInternal Advisory GroupEducation Resources specifically targeting housing needsCreate transition path for employees from employee rental housing to long-term solutionsFinding alternatives for employees in housing crisis (IE: divorce, unit being sold, etc.)Seek housing development opportunities (PW masterplan)Plan for municipal units in Town housing developmentsTown rental units outside of VailApril 20, 2021 - Page 46 of 103
Thank youApril 20, 2021 - Page 47 of 103
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : 2021 Vail America Days E vent Outline
P RE S E NT E R(S ): Mia V laar, Economic D evelopment Director, J eremy Gross, S pecial Events
Coordinator
AC T IO N RE Q UE S T E D O F C O UNC IL : S taf f requests that town council approve
the operational plan and theme of “Americas Heroes” for Vail’s 2021 A merica D ays celebration.
B AC K G RO UND: D ue to the withdraw of our event production partner, the Town of Vail is
proposing to take over the production of the Vail America D ays event.
S TAF F RE C O M M E ND AT I O N: S taff recommends that town council approve the operational
plan and theme of “A mericas Heroes” f or Vail’s 2021 America Days celebration.
AT TAC H ME N TS :
Description
2021 Vail America Days C ouncil Memo
April 20, 2021 - Page 48 of 103
To: Mayor and Town Council
From: Economic Development Department
Date: 4/14/2021
Subject: 2021 Vail America Days Event Outline
Background
On Friday April 3, Highline Sports and Entertainment notified the Town that it was not going to
move forward producing America Days as it has done for many years. Highline had been
allocated $53,160 from the CSE budget, with $20,000 budgeted separately for the fireworks
display. In response staff and CSE discussed the possibility of putting the event out to RFP, but
due to the late nature of the notice, the timeline is not adequate to complete an RFP process
and successfully produce the event.
Based on the current state of public health orders and the success of the reverse parade in
2020, we believe a return to a ‘stationary parade’ is the appropriate solution for 2021.
2021 Activation Plan
The activation plan for 2021 will incorporate the stationary floats or patriotic exhibits from
2020, enhanced by some ambient entertainment such as musical acts, artists, and other family
programming including elements similar to those included in Vail Family Fun Fests. The 4th of
July falls on a Sunday, therefore the Vail Farmers Market will occur as weekly in Vail
Village. To accommodate the Farmers Market and the condensed planning timeframe,
we recommend staging the patriotic entertainment in Lionhead Village.
Draft Schedule
• 7:00 am – Load in for patriotic displays/floats
• 10:00 am – 3:00 pm – Patriotic display activations
• 11:00 am – 5:00 pm – Musical performances
• 10:00 am – 5:00 pm – Strolling family performers (Stilted Uncle Sam, Fire
Juggler, Dancers, Etc.)
• 9:30 pm – Fireworks show from mid mountain location
Event Theme
The proposed theme for the 2021 Vail America Days patriotic exhibits is “America’s Heroes”.
The theme is intended to recognize all of the day-to-day heroes in all of our lives.
April 20, 2021 - Page 49 of 103
Town of Vail Page 2
Teachers. Firefighters. Doctors. Nurses. Police. Public Information Teams. From the pandemic
to wildfires, avalanches to protests, it has been an unsettling time and we believe it’s
appropriate to show our gratitude to the professionals who dedicate their careers to leading us
through such times. Let’s creatively recognize all the heroes that helped us get through this
unprecedented year.
Event Production and Budget
The Town of Vail Economic Development Department will oversee the production of the event,
with the Special Event Coordinator serving as the event producer. He will coordinate with the
event review committee and Eagle County Public Health to permit the event, work with the CSE
to approve the event plan and final funding amount, and collaborate with the town’s marketing
and communications teams on signage, education and community outreach. Town staff
will also secure and work with subcontractors to support the day of event production
needs including a vendor/exhibitor liaison, fireworks contractor, and public safety.
Action Requested of Council
Staff requests that town council approve the operational plan and theme of “Americas Heroes”
for Vail’s 2021 America Days celebration.
April 20, 2021 - Page 50 of 103
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : D R B / P E C Update
P RE S E NT E R(S ): Matt Gennett, Director of Community D evelopment
AT TAC H ME N TS :
Description
April 7, 2021 D R B Meeting R esults
April 12, 2021 P E C Meeting Results
April 20, 2021 - Page 51 of 103
D E S IG N R E V IE W B O AR D
April 7, 2021, 3:00 P M
Virtual
75 S. Frontage Road - Vail, Colorado, 81657
1.C all to Order
1.1.Register in advance for this webinar:
https://us02web.zoom.us/webinar/register/W N_A8S I s353T2qs6RpBeYpirg
After registering, you will rec eive a confirmation email c ontaining information
about joining the webinar.
1.2.Swearing in of New Members
Peter Cope and Kit A ustin were sworn in for a new D RB term.
1.3.Attendance
Present: J ohn Rediker, Kit Austin, D oug Cahill, Peter C ope
Absent: J oe St. J ohn
2.Main Agenda
2.1.D R B 21-0050 - Hurtt Residence
Final review of new c onstruc tion
Address/Legal Desc ription: 4978 Meadow Drive/Lot 18, Bloc k 7, Bighorn
Subdivision 5th Addition
Applicant: George C. Hurtt Revocable Trust, represented by Pierc e Austin
Arc hitects
Planner: Erik Gates
Peter Cope moved to approve. J ohn Rediker seconded the motion and it
passed (3-0).
Abstain:(1)Austin
Absent:(1)St. J ohn
2.2.D R B 21-0070 - Apollo Park at Vail Condominiums
Final review of an exterior alteration (landscape/pavilion/trash enclosure)
Address/Legal Desc ription: 442 South Frontage Road East / Trac t D , Vail
Village Filing 5
Applicant: Apollo Park at Vail Condominiums, represented by 359 D esign
Planner: J onathan S penc e
J ohn Rediker moved to table to April 21, 2021. Peter C ope sec onded the
motion and it passed (4-0).
April 20, 2021 - Page 52 of 103
Absent:(1)St. J ohn
2.3.D R B 21-0071 - Mexamer Forest Road L L C
C onceptual review of new construction
Address/Legal Desc ription: 816 Forest Road / Block 1, Lot 14, Vail Village
Filing 6
Applicant: Mexamer Forest Road LL C, represented by K H W ebb Architec ts
Planner: J onathan S penc e
2.4.D R B 21-0041 - Hystc IX L LC
Final review of an addition
Address/Legal Desc ription: 254 Beaver Dam Road Unit B/Lot 23, Block 7,
Vail Village Filing 1
Applicant: Hy stc I X LLC, represented by K H W ebb A rchitec ts
Planner: Greg Roy
1. Prior to new roofing or exterior light c hanges the applicant shall submit
materials to staff for approval.
J ohn Rediker moved to approve with conditions. Peter Cope seconded the
motion and it passed (4-0).
Absent:(1)St. J ohn
2.5.D R B 21-0060 - Ropp/Lupin Interests L L C Residence
Final review of an exterior alteration (siding/windows/doors/patios)
Address/Legal Desc ription: 3956 Lupine Drive East & W est / Bloc k 2, Lot 4,
Bighorn Subdivision 1st Addition
Applicant: Ralph Lewis Ropp and Lupin I nterests L L C , represented by
D ominic k Architects
Planner: Greg Roy
1. Applicant shall submit plans showing landscaping and driveway
requirements to be reviewed and approved by planning and public
works prior to building permit submittal.
Kit Austin moved to approve with c onditions. J ohn Rediker sec onded the
motion and it passed (4-0).
Absent:(1)St. J ohn
2.6.D R B 21-0073 - Smith Residence
Final review of new c onstruc tion
Address/Legal Desc ription: 807 Potato Patch Drive/Lot 30, Block 1, Vail
Potato Patch Filing 1
Applicant: Robert & Gail S mith, represented by Centre Sky Architec ture
Planner: Greg Roy
J ohn Rediker moved to table to April 21, 2021. Peter C ope sec onded the
motion and it passed (4-0).
Absent:(1)St. J ohn
April 20, 2021 - Page 53 of 103
2.7.D R B 21-0074 - Town of Vail
C onceptual review of a new housing development
Address/Legal Desc ription: 129 North Frontage Road W est/Lot 3, Middle
C reek Subdivision Resub Lot 1
Applicant: Town of Vail, represented by Triumph Development
Planner: Greg Roy
2.8.D R B 21-0079 - Kemo S abe
Final review of an exterior alteration (door/facade)
Address/Legal Desc ription: 227 Bridge Street Units G, E & D / Lot B-D,
Bloc k 5B, Vail Village Filing 1
Applicant: Covered Bridge I nc., represented by Zone 4 Arc hitects
Planner: Greg Roy
1. The applicant shall inc lude the change of the railings on the J uliet
balcony shown on the plans to match the proposed new railings at the
entranc e with the building permit submittal.
Peter Cope moved to approve with conditions. Doug Cahill sec onded the
motion and it passed (2-1).
Ay es:(2)C ahill, Cope
Nay s:(1)Rediker
Absent:(2)Austin, St. J ohn
2.9.D R B 20-0481.001 - Mountain Standard
Final review of a change to approved plans (patio footprint extended for
summer)
Address/Legal Desc ription: 193 Gore Creek Drive/Tract A, Lot 5B, Vail
Village Filing 1
Applicant: Gore Creek P laza LLC
Planner: Greg Roy
J ohn Rediker moved to table to a date unc ertain. Peter C ope sec onded the
motion and it passed (3-0).
Absent:(2)Austin, St. J ohn
2.10.D R B 21-0086 - Verbier Investments L L C
C onceptual review of new construction
Address/Legal Desc ription: 483 Gore Creek Drive Unit 1/Lot 1, Vail Village
Filing 4
Applicant: Verbier I nvestments LLC, represented by Pierce Austin Architec ts
Planner: Greg Roy
3.Staff A pprovals
3.1.B 21-0095 - Perrin & Rembert R esidences
Final review of an exterior alteration (reroof)
Address/Legal Desc ription: 1547 Spring Hill Lane/Lot 2, Vail Valley Filing 2
April 20, 2021 - Page 54 of 103
Applicant: Perrin Family Revocable Trust and Marlene & Frank Rembert,
represented by Horizon Roofing
Planner: Erik Gates
3.2.D R B 20-0593 - Yelamos R esidence
Final review of an exterior alteration (solar panels)
Address/Legal Desc ription: 2400 Garmisc h Drive/Lot 8 & 9, Block G, Vail
D as Schone Filing 2
Applicant: Elizabeth & Antoni Yelamos, represented by S kyline Solar
Planner: J onathan S penc e
3.3.D R B 21-0020 - Gurka Living Trust
Final review of an addition
Address/Legal Desc ription: 1170 C asolar Del Norte D rive Unit B/Lot 8,
C asolar Vail
Applicant: Gurka Living Trust, represented by ND G A rchitec ture
Planner: J onathan S penc e
3.4.D R B 21-0030 - Austr ia Haus
Final review of an exterior alteration (vents)
Address/Legal Desc ription: 242 East Meadow Drive/Tract C, Bloc k 5E, Vail
Village Filing 1
Applicant: Austria Haus C ondominium Assoc iation
Planner: Greg Roy
3.5.D R B 21-0052 - 4470 Timber Falls C ourt L L C
Final review of an exterior alteration (windows/doors)
Address/Legal Desc ription: 4682 Meadow Drive Unit I 30/Mountain Meadow
C ondominiums Phase I I I
Applicant: 4470 Timber Falls C ourt L L C, represented by B urke Harrington
C onstruc tion
Planner: Erik Gates
3.6.D R B 21-0055 - Grappa Fine W ines & Spirits
Final review of a business sign
Address/Legal Desc ription: 100 East Meadow Drive Unit 13/Lot O, Block
5D, Vail Village Filing 1
Applicant: Staufer C ommercial LLC, represented by House of Signs
Planner: Erik Gates
3.7.D R B 21-0056 - Lewis Residence
Final review of an exterior alteration (nana wall)
Address/Legal Desc ription: 5040 Main Gore Drive Unit B 4/Sundial Phase 2
Applicant: Deborah & Stuart Lewis, represented by Rob Hall's Kitchens Plus
Planner: J onathan S penc e
3.8.D R B 21-0059 - Crane Revocable Living Trust
Final review of an exterior alteration (vent)
April 20, 2021 - Page 55 of 103
Address/Legal Desc ription: 5040 Main Gore Place Unit E4/Sundial Phase 2
Applicant: J ames P. C rane Revoc able Living Trust, represented by Rob
Hall's Kitchens Plus
Planner: Greg Roy
3.9.D R B 21-0061 - Kjesbo R esidence
Final review of an exterior alteration (windows)
Address/Legal Desc ription: 2800 Aspen Lane Unit B /Lot 11, Vail Village
Filing 11
Applicant: Roland Kjesbo, represented by Nedbo Construc tion
Planner: Greg Roy
3.10.D R B 21-0063 - Four S easons R esort
Final review of an exterior alteration (dome)
Address/Legal Desc ription: 1 Vail Road / Lots A-C, Vail Village Filing 2
Applicant: Four Seasons Resort, represented by Meridith Lowe
Planner: J onathan S penc e
3.11.D R B 21-0064 - Shaw Residence
Final review of an exterior alteration (re-roof)
Address/Legal Desc ription: 3003 Bellflower Drive / Lot 9, Bloc k 6, Vail
I ntermountain
Applicant: J oseph Shaw, represented by Added Value E xteriors
Planner: Greg Roy
3.12.D R B 21-0066 - Pockr oss R esidence
Final review of an exterior alteration (hot tub)
Address/Legal Desc ription: 2672 Cortina Lane/Lot 8, Bloc k B, Vail Ridge
Subdivision
Applicant: Keith & Miriam P oc kross, represented by Blac k D iamond
Property Management
Planner: J onathan S penc e
3.13.D R B 21-0067 - Gullickson R esidence
Final review of an exterior alteration (windows)
Address/Legal Desc ription: 2673 Cortina Lane Unit B /Lot 6, Block A, Vail
Ridge Subdivision
Applicant: J ennifer & S teven Gullic kson, represented by S 3 Arc hitectural
Group
Planner: Erik Gates
3.14.D R B 21-0068 - Tribu LT D
Final review of an exterior alteration (hot tub)
Address/Legal Desc ription: 4337 Streamside Circle W est Unit W /Lot 7,
Bighorn Subdivision 4th A ddition
Applicant: Tribu LTD, represented by S3 Arc hitectural Group
Planner: J onathan S penc e
April 20, 2021 - Page 56 of 103
3.15.D R B 21-0072 - Mountain H aus C ondominiums
Final review of an exterior alteration (repaint)
Address/Legal Desc ription: 292 East Meadow Drive / Tract B, Vail Village
Filing 1
Applicant: Mountain Haus C ondominiums, represented by KH W ebb W ebb
Arc hitects
Planner: Erik Gates
3.16.D R B 21-0075 - Booth Falls Mountain Homes
Final review of an exterior alteration (reroof)
Address/Legal Desc ription: 3094 Booth Falls Road/Lot 1, Bloc k 2, Vail
Village Filing 12
Applicant: Booth Falls Mountain Homes, represented by Mountain Valley
Property Management
Planner: J onathan S penc e
3.17.D R B 21-0077 - Lee R esidence
Final review of an exterior alteration (windows)
Address/Legal Desc ription: 1618 Bueffehr Creek Road Unit C15/Parc el A,
Lion's Ridge Subdivision Filing 2
Applicant: Ric hard Lee, represented by Crockford B uilders
Planner: Greg Roy
3.18.D R B 21-0078 - Carroll Residence
Final review of an exterior alteration (roof/windows/doors/garage door/paint)
Address/Legal Desc ription: 898 Red Sandstone Circ le/Lot 7, Vail Village
Filing 9
Applicant: Mic hael & K athleen C arroll, represented by Crockford Builders
Planner: J onathan S penc e
3.19.D R B 21-0080 - Bullish 1 L LC
Final review of an exterior alteration (bronze statue)
Address/Legal Desc ription: 1169 Sandstone Drive / Lot 4, Block 1, Lion's
Ridge Subdivision Filing 4
Applicant: Bullish 1 L L C
Planner: J onathan S penc e
3.20.D R B 21-0084 - Hosea Residence
Final review of an exterior alteration (reroof/hot tub/repaint)
Address/Legal Desc ription: 5047 Main Gore Drive North/Lot 1, Block 1,
Bighorn Subdivision 5th A ddition
Applicant: David Hosea
Planner: J onathan S penc e
3.21.D R B 21-0092 - Sandstone 70
Final review of a tree removal
Address/Legal Desc ription: 903 North Frontage Road W est/Sandstone 70
Applicant: Sandstone 70, represented by Ceres Landcare
April 20, 2021 - Page 57 of 103
Planner: J onathan S penc e
3.22.D R B 21-0093 - Potato Patch Townhomes & Condos
Final review of an exterior alteration (reroof)
Address/Legal Desc ription: 770 Potato Patch Drive/Lot 6, Bloc k 2, Vail
Potato Patch Filing 1
Applicant: Potato Patc h Townhomes & Condos, represented by Mountain
Valley Property Management
Planner: J onathan S penc e
3.23.D R B 19-0688.001 - Park Meadows Lodge
Final review of a change to approved plans (time extension)
Address/Legal Desc ription: 1472 Matterhorn Circle/Vail Park Meadows
Applicant: Franklin B oy er
Planner: J onathan S penc e
3.24.D R B 20-0010.001 - Sitz mark at Vail
Final review of a change to approved plans (time extension)
Address/Legal Desc ription: 183 Gore Creek Drive/Lot A, Bloc k 5B, Vail
Village Filing 1
Applicant: Sitzmark at Vail I nc ., represented by Nedbo Construction
Planner: Erik Gates
The applications and information about the proposals are available for public inspec tion during
regular offic e hours at the Town of Vail C ommunity D evelopment Department, 75 South
Frontage Road. The public is invited to attend the projec t orientation and the site visits that
precede the public hearing in the Town of Vail Town Council Chambers. Times and order of
items are approximate, subject to change, and c annot be relied upon to determine at what time
the D esign Review Board will consider an item. Please c all 970-479-2138 for additional
information. Sign language interpretation available upon request with 24-hour notification, dial
711.
April 20, 2021 - Page 58 of 103
PLANNING AND ENVIRONMENTAL COMMISSION
April 12, 2021, 1:00 PM
Virtual
75 S. Frontage Road - Vail, Colorado, 81657
1. Call to Order
1.1. Register in advance for this webinar: https://us02web.zoom.us/webinar/register/WN_9dcxqkngSgiH-zHe8UXIEg
After registering, you will receive a confirmation email containing information about joining the webinar.
1.2. Swearing in of New Members
1.3. Attendance
Present: Ludwig Kurz, Karen Perez, Rollie Kjesbo, Brian Gillette, Reid
Philips, Pete Seibert and Henry Pratt
Absent: None
2. Main Agenda
2.1. A request for the review of an amendment to a Conditional Use Permit, pursuant to Section 12-9C-3, Conditional Uses, Vail Town Code, to amend the approved conditional use permit to reflect an increase in student enrollment, located at 3000 Booth Falls Road/Lot 1, Vail Mountain School, and setting forth details in regard thereto. (PEC20-0026) 60 min.
Applicant: Vail Mountain School
Planner: Jonathan Spence
Motion: Continue to a date uncertain with an update from staff in six
months.
First: Gillette Second: Perez Vote: 6-0-1 (Pratt
Abstained)
Henry Pratt and Reid Philips have children at Vail Mountain School.
Seibert adds that he does not have a concern, but believes they have
experience at the school which could be beneficial. Pratt says he will stay
on for the application if there are no objections. Phillips says he will stay
on if there are no objections and agrees that they have firsthand
knowledge of the situation.
Perez adds that she would like them to stay on for the conversation but
not vote. Kurz asks if members are allowed to stay on and not vote.
Planner Spence says that is not an option, its either all or none. Perez
expresses concern of the appearance of impropriety but does not think
they need to abstain.
Pratt abstains and Phillips remains seated.
Planner Spence gives some background on the application, the original April 20, 2021 - Page 59 of 103
CUP application, and the conditions with the original application.
Specifically, #6 that requires the applicant come back if enrollment
exceeds 300 students, which happened years ago. The main concern is
the traffic that is associated with the increased enrollment and the issue
that creates.
Jamie Walker, Michael Imperi, Kari McDowell, Kelly Young, and Scott
Hunn are promoted from the applicant team to present.
Imperi gives a short introduction on the school and introduces the team.
The school has no intention to increase enrollment, add buildings, or
anything else. This is just about changing the CUP number to match with
current enrollment. They currently have around 440 students but put 470
in the application to give a cushion even though they have no intention of
going above 450 students.
Hunn thanks the Town Staff for their help to this point. The school and
Town have a mutual interest in updating the CUP and fixing the traffic
issue. The school is located in the GU zone district which has standards
that are not applicable to this application. He highlights the criteria for the
CUP and specifically the traffic related criteria.
Walker goes over the timeline from August when it was brought up that
the CUP needed to be updated. Goes over meetings with the Town and
CDOT that took place to inform the process. Goes over the history of the
school from 1962 to present and “Historical Enrollment Milestones”. A
growth chart that shows enrollment over the years is presented.
Young goes over the community partners to the school who are allowed
to use the facility in the school year and off season for free or reduced
cost. The school allows the use of the lot for overflow skier parking on the
weekend and overflow trail parking during the summer. She goes over
the existing traffic management and the time frame of the peak traffic
concerns.
McDowell Schroeder goes over their participation in the study of the
traffic in the area. They show a diagram of the proposed traffic alignment
of the frontage road that would help to resolve the issue. They still need
to get with CDOT on what their requirements would be. They believe it
would be beneficial to the school and the Town to do these
improvements.
Hunn proposes a few improvements, a crosswalk, and a School Zone. A
potential speed study may inform the needed design of the area. The
reason for the School Zone would be to reduce the speed and hence the
length of the turn lanes, which amounts to cost savings.
Imperi goes over considerations of what the impacts could be if they had
to go forward with the turn lanes. Costs are a major concern for the
school. A neighborhood meeting was held prior to today’s PEC meeting
with limited participation from neighbors.
Kurz asks if Spence has anything to add. Spence points towards the staff
report recommendation that the application be continued out to allow the April 20, 2021 - Page 60 of 103
applicant to do the studies and find out exactly what the requirements for
the traffic improvements would be.
Tom Kassmel, Town Engineer, joins the meeting and goes over some of
the work they’ve done with the applicants. As the frontage road is owned
by CDOT the Town has to abide by their regulations for design. The 45
mph speed limit in the area cause a lot of the cost issues. Dropping the
speed to 40mph, would cut the turn lane length in almost half. CDOT has
control over the speed on the frontage road. CDOT bases their decision
on what current car speeds are now, not what the potential speed could
be. There are numerous other factors that they consider as well. The
largest consideration is what the 85th percentile of current car speeds. If
the speed study is done, the result could be an increase in speeds as
well.
Imperi asks about speeds at the curves in the area. Walker asks about
making an appeal to CDOT to lower the speed and if the Town would
support that.
Tom agrees, but appeal is the wrong term, it would be an application that
would require a speed study regardless.
Imperi asks for more time to do the appropriate studies.
Gillette asks what the trigger is for the turn lanes.
Kassmel says it is the amount of traffic out there today. The turning
counts on Booth Falls Road are the trigger.
Gillette asks if they could stagger drop offs and pickups.
Kassmel says that CDOT uses a peak hour metric, so they would have to
be staggered outside of an hour to lower the numbers. He lists the
numbers per hour that require turn lanes at 45 mph and 40mph, but
either way the numbers are over those amounts, so a turn lane will be
required. The turn lanes at 40mph are half the length as the turn lanes at
45 mph. He goes over the width of the lanes required and the space
available on either side of the frontage road to accommodate those
widths.
Gillette asks if booth falls could be a right only. Kassmel answers that it
would typically require a median in that area. Gillette thinks a right in/right
out would make a lot of sense and reduce the congestion. Kassmel says
the problem is also partly the backup from the queue for drop-off.
The Town was hopeful that this could be designated a School Zone, but it
is not up to the Town, it is up to CDOT and they have a process for that
designation. CDOT has indicated that if it was a School Zone, they would
still have to build the lanes to the speed of the through traffic, not the
school zone speed. A variance would still be needed if a School Zone is
granted. Kassmel outlines the reasons for asking for a continuation to
perform all of the necessary studies and look at the different options. A
timeline of 6-12 months would be necessary for review and design.
April 20, 2021 - Page 61 of 103
Perez asks if school was in session in October of 2020 when the study
was done? Was this done in a similar time that the Booth Heights study
was done?
Kassmel says they have looked at that study, and they did a traffic study
this summer to capture the trailhead study and residential traffic. The
school was in session when the October study was done. They can tell
from those studies what the difference is between residential and trail
traffic and what the school’s impact amounts to.
Spence asks Kassmel as to when he thinks it is appropriate to bring the
PEC back into the conversation about the improvements needed.
Kassmel says if the PEC wanted, they could conditionally approve the
application with the knowledge that impacts will happen. If the PEC wants
to know what the impacts are then they’ll need to wait 9-12 months until
the true impacts are known.
Gillette proposes another possible design option that would mirror the
look of the road out front of the grocery stores. There could be a lane for
parking during busy times and would be available for skiers and hikers in
the off season. Kassmel says he understands the request, but that the
turn lanes would most likely be required regardless of the parking. The
only reason there are not turn lanes now is that there has not been an
application that required improvements. The previous site plan did not
increase traffic above 20% so new improvements were not required to be
put in.
Philips asks about the traffic study that was performed and says it looks
like they are barely above the 25 turns for 40mph for about a time of 15
minutes. Is it a full hour that is looked at?
Kassmel says it is a peak hour, not a set time limit from 3-4 or similar.
The best solution would be to get a school zone designation, then
request a variance from CDOT to build the lanes to a 40mph design
instead of 45mph. If the speed reduction occurred, that would be the best
option, but hesitant that it is possible.
Imperi questions why they have a sidewalk when there are not sidewalks
along most of the frontage road in the area. Kassmel answers that it was
in the transportation plan to add a bike path from the curve to bighorn
road and Vail Pass. This was a segment of the path that will at some
point be continued to the interchange.
Imperi asks if the sidewalk going away is a non-starter? Kassmel
answers that the masterplan would require the sidewalk be put back in
place with any improvements to the road.
Gillette thinks more parking would be a better variance to ask for than
turn lanes, as we could use the additional parking while turn lanes would
prohibit more parking.
Kurz notes that Pratt recused himself due to the fact that he has kids
enrolled in that school. Kurz lives in the area and was a member of April 20, 2021 - Page 62 of 103
Council when this was approved. He does not feel that he has a conflict
in participating in this discussion. It sounds as if we have overall support
that something needs to be done here but does not want to suggest
outcomes and will leave that up to the professionals. Recommends that
we move forward with CDOT, the School and the Town.
Opens it up for Public Input.
Kjesbo would like Spence to pull the minutes from the original approval.
Kjesbo was on the PEC when it was approved and does not remember
why turn lanes was not brought up. He believes turn lanes are inevitable
and would strongly recommend we pursue a School Zone to reduce the
length of the turn lanes. Glad that VMS reached out to the neighbors on
this project. He thinks that Gillette brought up a good point on the
parking.
Spence would like the PEC to look at different designs after the studies
are done. Thinks that an approval without knowing the effects is
premature. Kjesbo agrees and would want to wait on approval.
Penny Wilson lives on Bald Mountain road and would like to be included
on the information and the considerations. They are impacted when trying
to leave their neighborhood during peak hours. They would like the
opportunity to comment as the process moves forward.
John Picciotto also lives off Bald Mountain road and has concerns about
how the conversation has revolved around the least impact to the school
but would like to consider the impacts to the surrounding neighborhoods.
The stakeholders need to include the general community in the decision-
making process.
Kate Scott has lived behind the mountain school for 25 years. She likes
the idea of turn lanes as she is impacted by the traffic. She is not
opposed to a reduction on the frontage road if it helps shorten the turning
roads. Likes Gillette’s parking idea but could result in more accidents due
to speeds on frontage road. Wants the PEC to wait until they have all of
the information to issue any approvals.
No further public comment.
Kurz heard the comment that the berm is necessary for safety but wants
the school to reconsider that and think of other safety options that would
be possible. The area the berm takes up would be valuable when looking
at the possible design options.
Imperi would like to see a conditional approval but knows the PEC would
lean the other way. If they have a preference it would be conditional
approval.
Perez asks if there is a timeline to solve a conditional use permit
violation. Spence answers that we do not have a set time, but that we
want to see progress to remedying the situation. Perez asks for an
update in a few months on the progress.
April 20, 2021 - Page 63 of 103
Gillette asks for how many months they will get an update. Kassmel says
six months would be a realistic goal.
2.2. A request for a review of a Floodplain Modification Permit, pursuant to Section 14-6-6, Grading Standards, and Section 12-21-11, Flood Hazard Zones, Vail Town Code, to allow for grading and a modification within the Gore Creek 100-year floodplain, for the realignment of the Gore Valley Trail, in the vicinity of the Lionshead Ski Yard, located at parcel (210107219003)/Tract B, Vail Lionshead Filing 1, and setting forth details in regard thereto. (PEC21-0012) 15 min.
Applicant: Town of Vail, represented by Todd Oppenheimer
Planner: Jonathan Spence
Motion: Approve
First: Kjesbo Second: Gillette Vote: 7-0-0
Planner Spence gives an overview of the application and why it is
necessary. There is no increase in the base flood elevation, but a map
change is necessary.
Gillette asks who determines that there is no negative impact
downstream. Spence answers that a professional study is done that has
that result found.
Pratt asks if there is a greater risk of a washout with this pier in the
floodplain. Kassmel says that there would not be a risk to a washout as
the pier is designed to withstand a 100 year and 500 year flood event.
The pier is not all the way in the floodplain either, just on the edge.
No public comment.
2.3. A request for a review of a variance from Section 14-6-7, Retaining Walls, Vail Town Code, to allow for a retaining wall in excess of six (6) feet in height and a variance from Section 14-10-4 Architectural Projections, Decks Balconies, Steps, Bay Windows etc., Vail Town Code, to allow an at grade patio and hot tub within the required 7.5’ setback, pursuant to Title 12 Chapter 17, Variances, Vail Town Code, located at 2945 Manns Ranch Road Unit A/Lot 4, Block 1, Vail Village Filing 13, and setting forth details in regard thereto. (PEC21-0013) 2 min.
The applicant has requested that this item be tabled to the April 26, 2021 meeting.
Applicant: James Guy Cauthorn Trust, represented by Fieldscape
Planner: Jonathan Spence
Motion: Table to April 26, 2021
First: Gillette Second: Perez Vote: 7-0-0
2.4. A request for review of a Minor Subdivision, pursuant to Title 13, Chapter 4, Minor Subdivisions, Vail Town Code, to clarify development standards stemming from annexation, located at 1637 Buffehr Creek Road/Lot 1, The Valley Subdivision Phase V, and setting forth details in regard thereto. (PEC21-0014) 20 min.
April 20, 2021 - Page 64 of 103
Applicant: 1637 Buffehr LLC, represented by Mauriello Planning Group
Planner: Erik Gates
Motion: Approve with a Condition
First: Kjesbo Second: Gillette Vote: 7-0-0
Condition: Prior to the submittal of any application for development
on this property, the applicant shall have the approved final plat
recorded with the Clerk and Recorder's office of Eagle county,
Colorado
Planner Gates gives an overview of the project. This is not creating any
new lots but adds a note to a plat to clarify zoning standards. The only
change would be to allow a single family home to use 4400SF of GRFA
on the lot since the PUD would only allow 2200 per unit.
Dominic Mauriello of Mauriello Planning Group goes over the request and
similar previous approvals.
Perez asks for clarification on a statement from Dominic. Dominic goes
over some of the other lots in the area and instead of going through the
documents in the future to find the standards, they just wanted to put
them on the plat.
No public input.
2.5. A request for the review of a Development Plan, pursuant to Section 12-6I- 11, Development Plan Required, Vail Town Code, for a new housing development to be located at 129 North Frontage Road West/Lot 3, Middle Creek Subdivision Resub Lot 1, and setting forth details in regard thereto. (PEC21-0015) 45 min.
Applicant: Town of Vail, represented by Triumph Development
Planner: Greg Roy
Motion: Continue to April 26, 2021
First: Gillette Second: Perez Vote: 7-0-0
This item and item 2.6 were heard concurrently.
Planner Roy: Roy opened by stating that this was an introductory meeting
and no vote for approval is being requested at this time. He then stated
that a development plan, mobility management plan, and variance are
required for this proposed project. Roy then explained the existing
conditions of the site where currently the Children’s Garden of Learning is
found. Roy showed the proposed site plan with parking, the housing
structure, and landscaping. He went through the development standards
and how this project complied with them. Roy next went through the site
plans and floor plans. Roy then described the required elements of a
mobility management plan. Roy had a list of discussion items for the PEC
as well. These related to the mass and scale of the development, the
parking, amenities proposed, and the landscaping.
April 20, 2021 - Page 65 of 103
The presentation was then turned over to the applicant.
George Ruther (Housing Director): Ruther started by describing the
history of the proposal and how this development came to be proposed
on this site. He explained that housing is a major issue with the town and
that the town has partnered with Vail Home Partners in order to address
this issue. In 2017 the Vail Town Council adopted the Strategic Housing
Plan. A major component of this was to create 1,000 new deed restricted
housing units by 2027. He described many of the objectives of this plan
and how this project was advancing those goals. He pointed out that this
development is only a step in the direction of meeting the Town’s housing
needs. The goal of this meeting is to receive feedback and concerns from
the PEC and to take some time to address the comments, with the intent
to return at the next PEC meeting.
Mike Foster (Triumph Development): Reiterated the intent to use this
meeting as an introduction to the project. The project is 100% deed
restricted. Foster then went into the existing conditions and development
proposal in detail. The proposal is to access the site through the same
entrance that is there today. In reference to the variance for development
on steep slopes, he stated that the applicant did not believe it would be a
grant of special approval due to the fact that most developments in the
area have also had to develop on steep slopes. Foster described the
proposed units and floor plans in detail. Units include 2 bedroom/1 bath
units, 2 bedroom/ 2 bath units, and 1 bedroom/ 1 bath units. He next
described some concern the Fire department had, largely related to fire
truck maneuverability, and how they can be addressed.
Will Henschel: Spoke to the architecture and design references for the
project. Hentschel talked about the grade map for the middle creek
development and how the benches on that site influences its
development. Also spoke about other nearby employee housing
developments such as Solar Vail and First Chair, and then discussed
how their designs are similar to what is proposed for Lot 3. Hentschel
discussed the livability of the units themselves and amenities on site.
Chairman Kurz: Asked if the 2 bedroom/ 1 bath unit type was relevant
today.
Hentschel: Stated that it was still viable and that he had recently worked
on a successful project in Montana with a similar setup.
Kurz: Asked if there was only one elevator in the middle of the building.
Henschel: Stated that there was and stairways at the ends of the building.
Kurz: Expressed some concern with this and felt that it was very minimal.
Asked a question about how the underground parking would deal with
exhaust.
Henschel: Stated that the covered parking was open and should have
good venting. This will be addressed further at the building permit stage.
Kurz: Stated that he wanted a management plan for the parking. April 20, 2021 - Page 66 of 103
Foster: Stated that this would be present in the next meeting.
Commissioner Gillette: Reiterated that there would need to be good
evidence that the proposed level of parking could address the needs of
the property. Wants to see data on any car sharing plan. Also wants to
see a little more evidence on how this project matches the massing of
other projects like Middle Creek and First Chair.
Commissioner Kjesbo: Stated that he likely won’t have any issue with the
variance. Asked about traffic impacts to the frontage road. Stated that
while Middle Creek is 7 stories, it doesn’t look like it due to clever
massing. Stated that this project doesn’t seem to achieve a similar effect.
Thinks that the proposed parking is compromising too much.
Commissioner Seibert: Also spoke to the comparison to Middle Creek
making this proposal look more imposing than that development. Also
expressed concerns with the proposed parking.
Commissioner Pratt: Thinks the variance is justified. Wants to see what a
proposal that encroaches into the setback would look like. Brought up a
public comment that disputed the parking count that was done at Middle
Creek and wanted the applicant to respond to that. Had a concern with
the snow storage stating that the snow would likely be pushed onto town
property and asked if the town was ok with that.
Commissioner Perez: Also had concerns with the proposed parking.
Stated that other housing developments had bus stops right in front of
their development. Also stated that in breaking up the massing as has
been suggested to see if there would be an opportunity to add more
housing.
No public comment
Gillette: Asked about a wildlife study for this site.
Planner Roy: Stated that one was not required due to a wildlife study
having been conducted for the Children’s Garden and Middle Creek.
Gillette: Stated that he would like one.
Ruther: Stated that the planning Administrator hadn’t required one but
would do one if requested by the PEC.
Gillette: Stated that even running the EIR from the current development
by Colorado Parks and Wildlife (CPW) would suffice.
Matt Gennett: Stated that he had reached out to CPW and they had
agreed with his determination.
Gillette: Wants some kind of review of the existing environmental report
from CPW to make that determination. If there is already a report from
April 20, 2021 - Page 67 of 103
Middle Creek, then put that in this application if CPW agrees that it is still
applicable here.
Kurz: Expressed agreement with staff’s determination that report is not
needed.
Pratt: Wants to see how the introduction of dogs would change the
environmental study and impact.
Commissioner Philips: Expressed some concern with asking for an
environmental report on infill development sites. Wondered about what
kind of president that would set for future projects. Stated that Booth
Heights was a very different project.
Gillette: Stated that, again, he would be ok with the previous report being
added to the record for this application if CPW agrees.
Seibert: Expressed agreement with Kurz and Phillips’ comments on the
environmental matter.
Planner Spence: Asked if the PEC would be requesting any revisions or
additional material for the next PEC meeting.
Kurz: Stated that he would not need anything new.
Perez: Heard from the board that they would want a more in-depth
parking management plan, more detail and justification on massing and
architecture, and the inclusion of the existing wildlife management plan
from the Middle Creek Development Approval.
2.6. A request for the review of a variance from Section 12-21-10 Development Restricted, Vail Town Code, in accordance with the provisions of Section 12-17-1, Variances, Vail Town Code, to allow for development in the Housing Zoning District on a slope of forty percent (40%) or greater, located at 129 North Frontage Road West/Lot 3, Middle Creek Subdivision Resub Lot 1, and setting forth details in regard thereto. (PEC21-0016) 45 min.
Applicant: Town of Vail, represented by Triumph Development
Planner: Greg Roy
Motion: Continue to April 26, 2021
First: Gillette Second: Perez Vote: 7-0-0
See minutes from item 2.5.
2.7. A request for a recommendation to the Vail Town Council for a Prescribed Regulations Amendment pursuant to Section 11-3-3, Prescribed Regulations Amendment, Vail Town Code, to amend Title 11, Sign Regulations, Vail Town Code, in order to reduce content based regulations following the US Supreme Court ruling in Reed v. Town of Gilbert and accompanying changes, and setting forth details in regard thereto. (PEC20-0032) 60 min.
April 20, 2021 - Page 68 of 103
Applicant: Town of Vail
Planner: Erik Gates
Motion: Continue to April 26, 2021
First: Kjesbo Second: Gillette Vote: 7-0-0
Planner Gates re-introduced the project and provided an update on
questions and concerns expressed at the previous meeting. Gates
detailed the background research, outreach, and upcoming reviews by
DRB. Gates also talked about the consolidation of certain sign categories
and the desire to not alter the signage allotted to individual businesses.
Gates discussed the proposed changes to temporary signs including a
reduction in sign size and frequency.
Gillette offered an idea to require temporary signs to be removed at night.
Gates talked about the minimal changes to allotment that would occur
with the proposed changes.
Additional signage for bowling alleys and movie theaters was discussed
including the history of signage for these uses.
Gates discussed window signs and changes that occur with the removal
of content based sign regulations (hours of operation etc.)
Pratt asked about the signage at the welcome center and ski museums
where there a window display boxes.
Gates stated that he would look further into the approval for these
locations. It is possible they were approved through a development plan
and were a unique situation.
Residential nameplate signs and the minor changes proposed was
presented including minor changes to residential directory sign.
Construction sign changes were presented. A discussion on appropriate
size with a request to reduce the size to 8 square feet in all zone districts.
Open house signs were discussed. Gates presented the existing
regulations and the proposed changes. Pratt mentioned the content
component of the restriction.
No public comment.
3. Approval of Minutes
3.1. March 22, 2021 PEC Results
Motion: Approve
First: Gillette Second: Seibert Vote: 6-0-1 (Philips
recused)
4. Adjournment
April 20, 2021 - Page 69 of 103
Motion: Adjourn
First: Gillette Second: Seibert Vote: 7-0-0
The applications and information about the proposals are available for public inspection
during regular office hours at the Town of Vail Community Development Department, 75
South Frontage Road. The public is invited to attend the project orientation and the site
visits that precede the public hearing in the Town of Vail Community Development
Department. Times and order of items are approximate, subject to change, and cannot be
relied upon to determine at what time the Planning and Environmental Commission will
consider an item. Please call (970) 479-2138 for additional information. Please call 711 for
sign language interpretation 48 hour prior to meeting time.
Community Development Department Published in the Vail Daily April 9, 2021
April 20, 2021 - Page 70 of 103
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : 2020 A nnual D eed Restriction C ompliance and E nforcement P rocess
AT TAC H ME N TS :
Description
2020 E H U Compliance Status Update Memo_04202021
April 20, 2021 - Page 71 of 103
Memorandum
To: Vail Town Council
From: Lynne Campbell, Housing Coordinator
Date: April 20, 2021
Subject: 2020 Deed-Restricted Employee Housing Compliance Status Report
I. SUMMARY
The Town of Vail Housing Department is charged with verifying compliance of more than
923 deed-restricted properties in the Town of Vail, annually. As a courtesy, Housing staff
sent affidavit forms to deed-restricted property owners on December 17, 2020 reminding
each of their obligation to provide documentation demonstrating compliance by no later
than February 1, 2021, per the terms of the recorded deed-restrictions. Included in the
letter was a link to the Town’s new online compliance sworn statement form.
The new online compliance process was implemented to improve customer service and
increase compliance documentation response rates. As a result, 600 deed-restricted
property owners, or 65%, submitted the required documentation by the February 1st
deadline. This is an increase of 8% over 2020.
On March 4 & 19, 2021, the Housing staff emailed 56 property owners follow-up notices
and again included the online link. Certified letters for non-compliance were mailed to 13
deed-restricted property owners. Owners were granted 10 business days after signed
receipt of the certified letter to comply. If owners do not respond by the required deadline,
the matter will be turned over to the Town’s prosecutor and a summons to appear in
municipal court will be issued by the Police Department.
As of March 11, 2021, 94%, or 867, deed-restricted property owners have responded
compared to March 11, 2020, when 69%, or 601, had responded. On April 13, 2021,
99.5%, or 919, deed-restricted property owners have complied. Four owners are being
issued summons, all repeat offenders. Three summonses are being issued for failure to
meet the compliance submittal deadline and one for non-compliance with the terms of the
recorded deed restriction (see Attachment A).
April 20, 2021 - Page 72 of 103
Town of Vail Page 2
II. NEXT STEPS
The Housing staff has exhausted all reasonable efforts to remind and notified these four
property owners of their mutually agreed upon compliance obligation. As a result, the
Housing staff, in collaboration with the Police Department, has prepared evidentiary files
and are in the process of issuing summons for failure to comply with the terms of the deed
restrictions . Once a summons is written, the issue of non-compliance transitions from a
compliance matter to an enforcement matter.
III. ATTACHMENT A
Susanne Apostol, 1828 Sierra Trail, does not have to rent does have to submit affidavit
Andrew Benedict, 2092 Zermatt Lane Unit A, Vail Commons price appreciation cap,
compliance received April 14, 2021
Patricia Ruiz Smith, 2092 Zermatt Lane Unit B, Vail Commons price appreciation cap
Jackie Snook, 2373 Lower Traverse Way Unit A, Chamonix Vail price appreciation cap
April 20, 2021 - Page 73 of 103
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : A I P P Approved March 1 & 16, 2021 Minutes
AT TAC H ME N TS :
Description
AIP P March 1, 2021 Minutes
AIP P March 16, 2021 Minutes
April 20, 2021 - Page 74 of 103
Public Notice - Art in Public Places Board Meeting Minutes
Monday, March 1, 2021 - 8:30 a.m. – Virtual Webinar
AIPP Board members present: Tracy Gordon, Susanne Graf, Kathy Langenwalter, Courtney St. John,
Kara Woods
Others present: Molly Eppard, AIPP Coordinator
1. Approval of February 1, 2021 meeting minutes.
2. Citizen input.
3. Summer 2021 Mural Installations (presentations attached)
• Olive Moya – Interior space of Vail Village Transit Center
Molly collected vintage images with the help of the Snowsports Museum for the artist to
incorporate into the wheat pasting element of the mural. Molly suggests inviting Olive to Vail to
view the space, so she can better understand the site. Olive reviews previous works where she
has incorporated black and white photos into her murals. She comments that place, memory,
and history is important in making public work. It is nice to have the proximity of the
Snowsports Museum to the mural. She integrates abstract colorful shapes to create a push
and pull in her installations. There will be the opportunity to have a sense of wayfinding with
the shapes as you make your way down the stairwell. There will be integration of the primary
colors already present in the La Cantina space. The Board compliments her previous work and
is excited to introduce her art to Vail. The Board motions to have Olive come to Vail for a site
visit and to move forward with the next steps of an installation.
• Pedro Barrios and Jaime Molina – Five vents outside west of Dobson Arena
Pedro comments that the vents will bring a sculptural element to the existing mural in the
Lionshead parking structure. They would like to carry that imagery to the vents representing
their thought process and connection. They will incorporate more natural visuals. They were
inspired by the families and children who come through the Lionshead structure to the arena
and the library while they were painting their mural two years ago. They would like to
incorporate children’s faces on the vents. While it will be playful, it will bring a sense of
community. The shape of the pillars will invite people to interact with the murals and
transforming the vents bringing it to life. Kathy compliments the flow of the design from one
vent to the next. The Board compliments the presentation especially incorporating family
element. The Board motions to proceed with the next steps for the mural by Pedro and Jaimie.
4. Ford Park Art Space Discussion
• Molly updates the Board about recent conversations with Harry Teague Architects regarding
next steps in design development and seeing this as a viable funded project for the Town.
April 20, 2021 - Page 75 of 103
• AIPP will present to Council on April 20 with updated findings and recommendations for
repurposing the space as an accessible and up-to-code structure for the visual arts as outlined
in the Ford Park Masterplan. The Board halted the project in 2020 due to the unknows with
Covid-19.
• Operational costs would be minimal for facility maintenance in first 5 years if it is a new build
versus retrofitting a building that isn’t sustainable nor up-to-code
• There would be minimal costs for janitorial.
• The Board will look at utilizing some funds from the AIPP budget for construction costs.
• Molly would like to have the Board focus on what the programs as a studio residency would
look like for the summer and winter seasons. They will also outline the structure as a
community asset.
• The Board discusses Ford Park as cultural hub and the possible synergy with other cultural
non-profits in the park. It would be an attractive residency for artists on both a national and
international level.
• The Board would like to meet in person for a better discussion about the s pace given its
importance to the overall visual arts in Vail. It is noted that Vail is one of the only mountain
towns without a dedicated space to the visual arts for both creating and displaying art.
5. Coordinator Updates
• Donation of the painting Rosebud by Dustin Zentz to Town of Vail’s public art collection from
Margaret Rogers is accepted. The Board would like to look at the Grand View as a possible
location. (image attached)
• Molly is communicating with John Vickers for the Floyd Elzinga Pinecone work designated for
the Clubhouse.
• SummerVail Workshop met with Cultural & Heritage Committee and is putting a proposal
together for the Council on April 6.
• The art element by Ben Roth for Stephen’s Park should be underway by April.
6. No other matters from the Board.
7. Meeting adjourned.
April 20, 2021 - Page 76 of 103
SUMMER MURAL PROPOSAL IMAGES:
Olive Moya – previous work:
April 20, 2021 - Page 77 of 103
April 20, 2021 - Page 78 of 103
Pedro Barrios & Jamie Molina - proposal:
April 20, 2021 - Page 79 of 103
Rosebud by Dustin Zentz:
April 20, 2021 - Page 80 of 103
Art in Public Places Board Meeting Minutes
Tuesday, March 16, 2021 - 8:30 a.m.
*Slope Room @ Gravity Haus, East Meadow Drive, Vail Village
The mission of this retreat meeting is to have a focused gathering of the AIPP board to discuss
the Ford Park art space residency programs in anticipation of a presentation to Town Council in April.
AIPP Board members present: Tracy Gordon, Susanne Graf, Kathy Langenwalter, Courtney St. John,
AIPP Board member absent: Kara Woods
Others present: Molly Eppard, AIPP Coordinator
Meeting notes by Kathy Langenwalter:
Art Space Needs Building Use and Needs Assessment
Design Considerations Addendum 1
General:
The AIPP Board would like to move forward with initial Design Development of the Vail Art Cottage 3.0 Floor
Plan dated 1-6-20. Since the existing building will be demolished and a new building erected, we like to enlarge
the project by approximately 20% - 25% while maintaining the concept of 3 separate spaces – Gallery, Studio
and Entry/Utility Area. The structure can extend a bit east and west beyond the existing footprint and to the
north as required.
Occupant Load:
1. Our goal is to be able to accommodate 36 - 40 people seated for a lecture and a maximum of 24 people at
a workshop using standard 30” x 72” folding tables.
2. Will the single ADA compliant unisex restroom indicated on the drawings work for the proposed use? If
not, at what occupant load will separate restrooms be required by the IRC and/or ADA? FYI: The Town of
Vail has amended the IBC Section 2902.2 as follows: "Separate facilities shall not be required in structures
or tenant spaces with a total occupant load, including both employees and customers, of 30 or fewer."
Gallery Space:
1. Maintain open space uninterrupted by storage or kitchenette (see below).
2. We would like the option of opening a segment of the east wall to an adjacent deck or patio. Is there a way
to provide a significant opening that works with the design, could also be used as interior display space and
not emit excessive light?
April 20, 2021 - Page 81 of 103
Studio:
1. Enlarge space as needed for a comfortable work space and materials.
2. Keep sink and cabinets. A closet is not necessary in the studio.
Entry/Utility Area:
1. Enlarge entry area and expand space as required for the uses listed below.
2. Single unisex restroom if possible.
3. Storage for folding tables and chairs.
4. Storage for janitorial supplies.
5. Coat hooks.
6. Kitchenette recessed into this space and accessed from the Gallery.
April 20, 2021 - Page 82 of 103
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : V L HA March 9, 2021 Minutes
AT TAC H ME N TS :
Description
V L H A March 9, 2021 Minutes
April 20, 2021 - Page 83 of 103
Vail Local Housing Authority
Meeting Minutes
March 9, 2021
3:00 PM
Virtual Meeting
75 S. Frontage Road - Vail, Colorado, 81657
PRESENT ABSENT
Steve Lindstrom
Mary McDougall
Molly Morales
Greg Moffet
James Wilkins
STAFF
George Ruther, Housing Director
Lynne Campbell, Housing Coordinator
1. Call to Order
1.1. Zoom Meeting 1 (pre-executive session)
1.2. Zoom Meeting 2 (post-executive session)
1.3. Call to Order
A quorum being present Lindstrom called the meeting to order at 3:05 PM. All members are
present.
2. Citizen Participation
2.1. Citizen Participation
Galen Aasland offered his comments regarding the residential linkage proposed. He doesn’t
agree with current policies being pursued and believes the comments are flawed. Thinks
Aspen solutions to Vail’s problem which won’t work.
Cynthia Fitch, no comments.
3. Approval of Minutes
3.1. VLHA February 23, 2021 Minutes
MOTION: MOFFET SECOND: MC DOUGALL VOTE: 3-0 APPROVED
4. Main Agenda
April 20, 2021 - Page 84 of 103
4.1. Residential Linkage Framework for Calculating Mitigation – Discussion
Presenter: Andrew Knudtsen & Rachel Shindman, Economic Planning Systems
EPS and VLHA reviewed and discussed a high-level discussion of residential linkage.
Discussion ensued. The proposed fee will be based on net new of construction and is
intended to be transparent, straight forward and predictable, scaled to what you’re building.
EPS asked the Authority to consider and provide direction on three policy questions.
1. What is the upper AMI (area median income) level to capture in employee housing need?
Moffet and McDougall don’t agree with using AMI.
Currently Commercial Linkage is based on square footage but a factor including
affordability at 80% AMI per Ruther. AMI is as much lever as mitigation rate.
The Authority stated 150 maximum AMI and asked to see some examples difference 120-
150 AMI.
2. What market geography (entire TOV or subset area) and typology (old/new all homes)
should be used to calculate the employee affordability gap?
VLHA direction excluded portions of Town with a price per square foot over $1,000. The
Authority and EPS will discuss dollars/square foot comparisons at next discussion. EPS
will check if legally the rate can be determined by neighborhoods vs a general price per
square foot.
3. Future question: What is the mitigation rate?
Authority members agreed the VLHA should be the group making decision of what the
calculation should be updated to and present to Council for approval.
Mitigation rates will be reviewed with examples at a later date.
4.2. Resolution No. 5, Series of 2021, A Resolution Approving the Purchase of a Deed Restriction
Interest in Property (Type III Deed Restriction) in the Town of Vail Legally Described as
Condominium Unit B-2, Heather of Vail Condominiums, Eagle County, Colorado with a
Physical Address of 5197 Black Gore Drive, Unit B-2, Vail Colorado; and Setting Forth Details
in Regard Thereto.
Presenter: Lynne Campbell, Housing Coordinator
MOTION: MOFFET SECOND: MC DOUGALL VOTE: 5-0 APPROVED
4.3. Resolution No. 6, Series of 2021, A Resolution Approving the Purchase of a Deed Restriction
Interest in Property (Type III Deed Restriction) in the Town of Vail Legally Described as
CONDOMINIUM UNIT 9, SUNLIGHT NORTH CONDOMINIUMS, Eagle County, Colorado
with a Physical Address of 2475 GARMISCH DRIVE, UNIT 9, Vail Colorado; and Setting
Forth Details in Regard Thereto.
Presenter: Lynne Campbell, Housing Coordinator
April 20, 2021 - Page 85 of 103
MOTION: MOFFET SECOND: WILKINS VOTE: 5-0 APPROVED
5. Matters from the Chairman and Authority Members
5.1. Matters from the Chairman and Authority Members
Presenter: Steve Lindstrom, Chairman
Cascade tennis courts project was reviewed at PEC March 8th and was not well received. The
developer is reviewing next steps.
West Vail Master Plan had another advisory meeting, a few housing ideas were present.
Lindstrom hoping to have a meeting with the planning group.
Edwards River Park is currently having a public comment session.
Housing department provided an update on 2020 compliance update at 93% submitted.
The 2-year non-compliant Chamonix owner has been served a summons regarding legal
action. Currently the Town is waiting on disposition from district court on the action.
March 23 opportunity to discuss role of Housing Authority about the Cascade tennis court site.
Authority agreed good opportunity to discuss negotiations in executive session. Future role in
of the VLHA in development of this site property.
McDougall left meeting early, 4:35PM.
Investment banker discussion with VLHA regarding tools to balance deed restriction assets. It
would allow borrowing leverage. Authority agreed a good conversation to have. It could
provide a source of long-term funding, investing opportunities. Staff will add to an upcoming
meeting for about 20 minutes.
6. Executive Session
6.1. Executive Session per C.R.S. §24-6-402(4)(a)(e) - to discuss the purchase, acquisition, lease,
transfer or sale of real, personal or other property interests and to determine positions relative
to matters that may be subject to negotiations regarding: Vail InDEED applications and deed
restrictions.
Presenter: Lynne Campbell, Housing Coordinator
There were no items for review.
7. Any Action as a Result of Executive Session
7.1. Action as a Result of Executive Session
No action taken.
8. Adjournment
8.1. Adjournment 5:00PM (estimated time)
April 20, 2021 - Page 86 of 103
Moffet made a motion to adjourn the meeting at 4:35PM.
MOTION: MOFFET SECOND: MORALES VOTE: 4 -0 APPROVED
9. Future Agenda Items
9.1.
• Land Banking (sale of GRFA)
• Public Health Housing Incentive, Eagle County Health
• Joint VLHA, Town Council, Planning & Environmental Commission Meeting Regarding
Commercial Linkage/Inclusionary Zoning and Adopted Housing Policy Review
• Investment Banker Discussion – Potential Funding Source
10. Next Meeting Date
10.1. Next Meeting Date March 23, 2021
Meeting agendas and materials can be accessed prior to meeting day on the Town of Vail
website www.vailgov.com. All housing authority meetings are open to the public. Times and
order of agenda are approximate, subject to change, and cannot be relied upon to determine at
what time the Vail Local Housing Authority will discuss an item. Please call (970) 479-2150 for
additional information. Please call 711 for sign language interpretation 48 hours prior to
meeting time.
Housing Department
April 20, 2021 - Page 87 of 103
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : April 7, 2021 C S E Meeting Minutes
AT TAC H ME N TS :
Description
April 7, 2021 C S E Meeting Minutes
April 20, 2021 - Page 88 of 103
COMMISSION ON SPECIAL EVENTS MEETING
Virtual Meeting
Wednesday, April 7, 2021 @ 8:30a.m.-9:50a.m.
Minutes:
Meeting materials can be accessed at the following link
https://vailgovrecords.com/WebLink/Browse.aspx?id=687100&dbid=0&repo=TownofVailLaserfic
he
Roll Call: Present – Alison Wadey, Doug Smith, Nick Conover, Kim Rediker, Sam Biszantz,
Marco Valenti.
Absent: Jill Lau
Attendees: Angela Mueller (Vail Farmers Market), Chris Kendig, Corinne Hara, Diane Moudy,
Scott Rednor, John Plack (Vail Resorts), Kristen Horpedahl (Vail Craft Beer Festival), Laura
Waniuk, Laurie Asmussen (Vail Arts Festival), Lynn Martin, Nanette Kuich , Peggy Wolfe (VVF),
Sarah Franke (VVF), Taylor Smith, Beth Pappas (Vail Rec), Joel Rabinowitz (Vail Rec), Mark
Foster (Vail Lacrosse),
Staff: Mia Vlaar, Jeremy Gross, Liz Gladitsch
1. 8:30a.m.: Administrative Items (20 minutes)
• Approval of the Minutes from the March CSE Meeting
• Motion to approve the minutes from the March CSE meeting.
• Rediker/Biszantz/unanimous
• Council Update
• Cultural Heritage Committee presented to council. Archive and recognize
the legacy of vail. Approved money for summer Vail art workshop. 50th
anniversary this year for SVAWS.
• Entertainment District is moving forward.
• Sound ordinance, proposing a new time period from 2 – 8pm extending to
80 decibels
• Second reading of the mask ordinance will take place April 20
• Roundabout construction starting – Will be working with event producers
on this construction. Sign up for updates:
www.vailgov.com/roundaboutproject
• VEAC Update
• Community Outreach re: ballot initiatives. Housing Tax and VLMD tax.
Increase to include winter marketing (year round).
• Funding events out of VLMD tax may be on the survey.
• VLMDAC Update
• Event Producer Meeting April 28. Invite coming soon. Opportunities for
cross promotion, goals of VLMDAC marketing.
• Upcoming Events
• Vail Whitewater starts May 4
• Budget Update
• Change is $26,580 allocated for Lionshead Farmers Market
• Lionshead Farmers Market RFP went out and there were no proposals
submitted. Jeremy working with a few who think may fit well for it.
April 20, 2021 - Page 89 of 103
2. 8:50 a.m.: Staff Updates and discussions (5 Minutes)
• Lionshead Farmers Market RFP
• No proposals received. Working to engage 2 potential producers to
evaluate the opportunity.
3. 8:55 a.m.: 60 Day Event Previews (45 Minutes)
• Vail Whitewater Series
• Looking pretty similar to pre-pandemic
• VRD was able to produce the event in 2020 with minimal changes to their
normal operations.
• Outdoor after parties due to new common consumption areas.
• No changes to proposed vs planned capacity.
• Motion to approve first funding allocation.
• Rediker/Conover/unanimous
• GoPro Mountain Games
• Initial plans have limited the elements of the event that have large
spectator draw.
• Excited about the potential of what the games could look like.
Originally very athlete focused event. Registration is open and
has been very well received.
• Looking to add vendor village to vail village based on county
regulations. ~50 vendors, lots of distance between booths. Live
music in the village, beer garden. Live concerts at GRFA.
Working with county on capacity of venue.
• Slackline, climbing, whitewater "cross events" and the large
vendor village areas have been postponed until 2022.
Competitions like bike, run and whitewater have been modified to
embrace protocols set by the County. Yoga, Fly Fishing and Disc
Golf will be as originally scheduled as well as a smaller, physically
distanced vendor village with activations spread out throughout
Vail Village. Three nights of live concerts will take place at the
GRFA using a ticketed model to help control capacities as outlined
by the County.
• Additional elements are being added as public health guidelines change.
The plan since the form was filled out has already been adjusted to add
limited sponsor activations and small village music activations.
• Wadey- council was a little conservative on being the first to market with a
large event. How are you controlling marketing to control attendance?
• Franke – Massive spectator events are not returning this year.
Marketing team is hyper aware of the concern and controlling the
messaging.
• Motion to approve first funding allocation.
• Rediker/Smith/unanimous
• Vail Lacrosse Tournament – Mark Foster
• The main change will be allowing more spectators to attend based on
county guidelines when released.
April 20, 2021 - Page 90 of 103
• Sold out. Same number of teams ahead expected. Same audience
with multiple states represented. Already operating in pods with
morning and afternoon groups separated.
• Currently mask are required for spectators. County takes over control of
regulations in late April.
• Motion to approve first funding allocation.
• Smith/Conover/unanimous
• Vail Lacrosse Shootout
• Similar to Vail Lacrosse Tournament, awaiting spectator guidelines and
regulations but the full tournament roster should be able to attend.
• Event Producer not present. Presentation in May for funding approval
• Vail Arts Festival
• Moving forward with pre 2020 layout. May lose a few spots. May 7th
deadline for artist to commit. Planning about 60 artists. 13 different
categories of art.
• Motion to approve first funding allocation.
• Biszantz/Conover/unanimous
• Vail Craft Beer Classic
• Surpassed ticket sales revenue Y.O.Y. Looking to add tickets with county
rules. Up to 250, each session.
• 32 breweries and could go bigger. Plan confirmed with Eagle County
Health
• Motion to approve first funding allocation.
• Valenti/Biszantz/unanimous
• Vail Farmers Market
• Approved through Eagle County Health. Same format as end of last year.
Lots of counting, no tickets. Counting in and out. Cautious about
messaging with the changes in regulations. Keeping pre-existing
condition/high risk shopping opportunity from 9:30-10:00
• Motion to approve first funding allocation.
• Rediker/Conover/Unanimous
• Farm To Table
• Approved by Eagle County Health. Adding some tables back in.
Following county guidelines about table sizing.
• Motion to approve first funding allocation.
• Biszantz/Conover/unanimous
• Taste of Vail
• Scheduling the week after aspen food and wine. Thursday – lamb, Friday
– picnic and rose Saturday grand tasting at amp. Seminars live and
virtual.
• Motion to move the spring funding of $36,326 to the fall event and
reevaluate the fall funding at an upcoming meeting.
April 20, 2021 - Page 91 of 103
• Valenti/Conover/Unanimous
4. 9:40 a.m.: Event Funding Review - Shakedown Presents Village Pop Ups (15 minutes)
• Solaris and Bart & Yetis as locations
• Smith: Overall, how can we better show ROI
• $120,000 was allocated for winter entertainment
• $150,000 available for summer entertainment
• Helps to have public consumption plus outdoor live music to activate those areas
and businesses within those areas.
• Why is there nothing on weekdays when we might need more activation?
• Should be weekend by weekend based upon other events.
• Motion to approve the summer music series with shakedown with coordination of
calendar with town staff,
• Smith/Conover/Unanimous
5. 9:55 a.m.: New Business (5 minutes)
• America Days
• Highline has notified the Town they will not produce the event. Town staff
is planning to take over production. Moving forward with reverse parade
in Lionshead and fireworks. Farmers Market will be occurring in Vail
Vilage.
• Biszantz: Public Consumption and compostable cups being thrown in the trash
is sad. Can we work with Walking Mountains to get compostable bins throughout
town?
Adjournment @ 10:00 a.m.
Rediker/Valenti/unanimous
The April CSE meeting will be held virtually via Zoom. If you would like to attend virtually
please register ahead of time via the link here -
https://us02web.zoom.us/webinar/register/WN_MmqB4tnTQpekr7fUWJGk_A. During the
webinar, you can use the Q&A feature to ask questions to the CSE or you can use the
Raise Hand button to request to be un-muted.
April 20, 2021 - Page 92 of 103
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : V L MD A C Minutes - F ebruary/Supplemental
AT TAC H ME N TS :
Description
V L MD AC Minutes - February 2021
V L MD AC Minutes - Special Meeting
April 20, 2021 - Page 93 of 103
Vail Local Marketing District Advisory Council
Monthly Meeting
February 17, 2021, 8:30 am
Meeting held via Zoom
VLMDAC member attendees:
Esmarie Faessler (Sonnenalp), Laurie Mullen (Vail Resident),
Erica Cannava (Manor Vail Lodge), Jana Morgan (Sweet Basil), Michael Holton (Vail Health),
Scott Gubrud (Four Seasons-Vail), Kam Bozich (Slifer, Smith & Frampton), Liana Moore
(Antlers), Jenn Bruno (TOV council)
Additional attendees:
Kristin Yantis (MYPR), Meggen Kirkham (SITE Marketing), Ainslie Fortune (Cactus),
Katie Harker (Cactus) Mia Vlaar (Town of Vail), Jeremy Gross (Town of Vail),
Kim Brussow (Vail Valley Partnership), Kay Schneider (Vail Valley Partnership),
Liz Gladitsch (Town of Vail), Chris Romer (Vail Valley Partnership),
Carlie Smith (Town of Vail), Mark Herron (Lodging Liaison), Bob Brown (Brown Analytics
Advisory Group), Jeremy Coleman (Brown Analytics Advisory Group), Chris Shewmake
(Cactus), John Plack (Vail Resorts), Beth Slifer, Chris Mathews (Vail Daily), Samantha Biszantz
(CSE), Jeff Strahl (Cactus), Matt Mire (TOV Attorney)
Call to Order
Esmarie called meeting to order at 8:33am
Monthly Financial Report-
Year end- lodging tax as of December 31,2020- $3,033,767
Prior year- $3,711,718
Fund balance is at a little over $2 million
Approval of January 20, 2021 Minutes
Motion to approve by Erica/ second by Kam/ unanimous
Board and Commission Training
Matt Mire, VLMDAC lawyer on behalf of Town of Vail
Board training focusing on insurance coverage the board has, acting within the scope of your
appointment, personal liability, conflict of interest, CO code of ethics
See handbook the board was given or presentation for more details
2021 Recommended Goals
VLMDAC 2021 Business goals (May-October)
Sales tax +3% (-8% from 2019)
Lodging tax +8% (-4% from 2019)
Overall Summer Occupancy +21% (-12% from 2019)
No group goal at this time
Motion to approve 2021 Business goals per the slide by Erica/ second by Laurie/
unanimous
April 20, 2021 - Page 94 of 103
2021 Experience Pathway, Messages & Connections
Ainslie
“Find” campaign- Find what moves you (pre-COVID) Find what you’ve been missing (COVID)
Summer audience we are focusing on: Dynamic family, Super-Boomers, Active professionals
Kristin Yantis & Katie Harker go into detail on “Dream, Consider, Book”, please see presentation
Discussion ensued around the pictures/videos being used
Discussed new platforms- Facebook Carousel + IG Multi-Panel story
DiscoverVail.com
What we’ve been doing-
- Starting with original site goals, we built DiscoverVail.com & populated its content.
- We performed a site audit evaluating content, strategy & UX
- With the audit learnings, we refreshed the goals, and added specific strategies, tactics and
KPIs
Refreshed goals:
Content- Be the go-to source for visitors coming to Vail
UX- provide an engaging & elegant user- experience
Data- collect visitor info for marketing
Revenue- drive revenue through lodging bookings
Group Sales Update-
2020 group sales results- 20 contracts through the VVP
$1.5 million in room revenue
2022 and beyond, the strongest group business is coming from the front range
Groups on the books from 2021 & beyond show increase in room nights, beginning as early as
April 2021
Increase in destination weddings/smaller social groups for 2020 & 2021
Marketing and media efforts- Cvent, Destination Colorado, Salesforce, SendSites Destination
eProposal, DiscoverVail.com, Road show series, Social media
VVP CONNECT- this new product for the VVP brings together current and future leaders, fosters
creativity, grows our networks, and is catalyst for innovation. A more connected community, is a
stronger community.
Supplemental Budget Considerations
Fund balance at 46% (needs to be maintained at 25%)
Current 2021 budget- $ 2,184.024
Motion to spend $1,000,000 million (was tabled for the working session)
Events Meeting Update-
Not too much in the next few months
March-
- Shamrock shuffle
-Taste of Vail is looking later in the year (maybe combining with their fall event)
Full calendar this summer- busy once we get to June
We are in a “wait and see” status
Burton next year? (2021-22) - this depends on VR and if they will have events on mountain
Other Business-
April 20, 2021 - Page 95 of 103
Board Working Session
Supplemental
We are at a 59% fund balance. If we recommend $1M supplemental, it brings fund balance
down to 34%. If we recommend $1.47M, it brings fund balance down to 25%
Board requests staff and partners to come back in 2 weeks for a special meeting bringing
specific KPI’s and goals to each.
Cactus to synthesize how all will work together in one eycosystem with KPIs and ROI involved.
Complementary with long term, short term, KPIs and ROI – benefits that accrue over time.
Branding Workshop:
Belief and Behavior Cycle: 1. Desired consumer behavior 2. Brand Beliefs & Identity, 3. Brand
Behaviors, 4. Consumer beliefs.
Behavior: What is ultimate consumer behavior we want our marketing to result in?
- Come to Vail, Stay the night, spend money
- Brand loyalty, Come with great experience and go back and tell everyone about it –
Become brand ambassadors,
Brand Beliefs
- Think about Vail as community, not single source mountain brand
- We are tax payer funded. How can we represent everyone in community
- If we asked 10 locals, what makes Vail different, what might they say
o People, village, cultural arts, skiing, energy, great small town feel. You know your
neighbors and your community.
o Living life to the fullest. No one moves to vail to throw in the towel. Everyone is
pushing the limits. Peer pressure to be active
o Elevated yet approachable experience
o Has to be ownable
o Quality from restaurants to mountain etc. best in class. Commitment to keep
quailtiy and keep quality
o On-mountain amenities don’t match up to amenities in town.
o Safety. I moved here so I don’t have to lock my door.
o Strong sustainable efforts.
We were first sustainable destination in North America. Habitat mitigation,
water quality, drainage systems, etc.
We need to really show going above and beyond if we lean on
sustainability.
If you’re going to play sustainability card as
Status quo that mountain towns are sustainable
o We are friendly, Its not like that in every mountain town
o Purpose built so better understanding of tourism economy
o We’ve had to work harder because we don’t have heritage to lean on. We have
eagerness
Reliance on Vail Resorts has diluted brand
- What business is Vail in:
o Experience business, Moments business – Moments is what makes up great
experience. Memories business
April 20, 2021 - Page 96 of 103
o Traditions. Events, Family, Legacy, 4th of July parade,
What families do we really work well for? It’s along the lines of traditions
Vail is trusted, multi-generational
Iconic moments that last a lifetime
Connections
- What business is VLMD in?
o Concierge, sharing, bring it to life, friend to give you inside track on having iconic
experience, inspiration/ideas. Shine light on soul of Vail
o Don’t like bland/brochure. We’ve been homogenized and safe and narrow with VR
direction. How can we tell – james bond, Bavarian village
Imagery - here is an idea of how we could bring “soul” to photography…an
example to show - https://ryandearth.com/PORTFOLIOS/ACTIVE-
LIFE/thumbs
- White down who you believe is Vail’s enemy. What is it that we are fighting against?
o Cookie cutter
o Complacency
o Aspen? Their messaging has been cutting edge over the years. Same process to
come to Colorado resort. We feel slighted by them because their message has
been so strong. They don’t play it safe
Their room rate is same in winter and summer because they have
perception of stylish, cashe experiences
o Homogenized through Vail Resorts as a publicly traded company.
- What is our dream headline 5 years from now
o We were founded by trailblazers. It would be great to get back to being thought of
that way.
o Vail continues to set the bar as world class. Innovation is key. Set the standard.
Best in class, world class. Year round
o “Vail doubles full time residence in just 5 years.” People can work from anywhere.
We can build our town, our economy
o Vail. The ultimate experience. The VLMD effort lead and generated visitation
o Vail puts i70 underground and expands footprint
o Voted #1 year round travel destination – Forbes (outshining aspen)
o Vail trailblazes way to year round sustainability
o Vail shares mountain adventure with all. Not exclusive. You’re invited. A lot of
people feel they aren’t invited to or welcome in Vail
o Town of Vail and Mountain work together to elevate experience.
o Famous people headlining XYZ events
- Shout out a few of Vail’s beliefs as a brand:
o I want us to be more inviting and welcoming but sensing less of that. Are we an
exclusive or inclusive?
o Mountain’s are a place of healing and fulfilment and restoration
o Safe haven
o Trust – relationship with guests and residence and employees
o Place of beauty that needs to be cherished – fits with generational heritage and
legacy and tradition and hand in hand with belief in sustainability
We need to start acting now to keep environment as it is
o High culture and remote mountain towns live together
April 20, 2021 - Page 97 of 103
o Both relaxed and luxurious. Not unattainable brand but have both
o We believe in the future. Community. Vail is a place to reconnect. Connect nature
and people. Connections enhanced and encourage.
- What are we not: Not stuffy
- What are behaviors we do today
o Super focused on guest experience
o Develop unique content programing
o Friendly and welcoming to all.
o Vail is a place that people try new things. We need to allow people to feel
comfortable to do that. Do the unexpected.
- Does the guest feel those behaviors? We need to prove that through research
The outcome of this session and others will ultimately this will develop the brand and belief and
the foundation for all creative briefs moving forward
Adjournment at 12:05: Motion to adjourn by Esmarie /second by Erica /unanimous
Upcoming Meetings:
VLMDAC Monthly Meeting Wednesday, March 17, 2021
Virtual Zoom Meeting
April 20, 2021 - Page 98 of 103
Vail Local Marketing District Advisory Council
Second Supplemental Budget Meeting
March 1st, 2021, 11:00am
Virtual Zoom Meeting
VLMDAC member attendees:
Esmarie Faessler (Sonnenalp), Erica Cannava (Manor Vail Lodge), Jana Morgan (Sweet Basil), Michael
Holton (Vail Health), Scott Gubrud (Four Seasons-Vail), Kam Bozich (Slifer, Smith & Frampton), Liana
Moore (Antlers), Jenn Bruno (TOV council)
Additional Attendees:
Ainslie Fortune (Cactus), Jeremy Coleman (Data Roadmap), Kristin Yantis (MYPR), Meggen Kirkham (SITE
marketing), Mia Vlaar (TOV), Liz Gladitsch (TOV), Jeremy Gross (TOV), Carlie Smith (TOV), Chris Romer
(VVP), Jeff Strahl (Cactus), Jennifer Viditz-Ward (Vail Resorts), Kay Schneider (VVP), Lauren Scutt
(Cactus), Mark Herron (Lodging Liaison), Scott Strother (Cactus), Skip Thurnauer (Town Resident)
Call meeting to order- Esmarie- 11:03am
Budget Overview-
YOY Budget Comps slide has been updated from what you have, please see presentation
2021 Original Budget $2,184,024 Fund balance at 59%
2021 Plan A Budget $3,184,024 Fund balance at 34%
2021 Plan B Budget $3,654,024 Fund balance at 25%
This provides some nice context for everyone.
Mia: We are ready to present the below on the 16th of March with Carlie and Kathleen to the council
Supplemental Strategy & Priorities, Cactus
Ainslie- we want to continue to invest in website with robust content, continue to invest on Data
systems, Drive overnight visitation/demand (April/May timeframe), and investing in the Vail Brand
1. Content Plan & Execution- Budget $156,500 Current budget: NA-coming out of TOV fees Timing-
March-December
(Video/Photo is separate from this budget, Meggen has a tactical budget for that) there are also
social videos that Liz manages.
2. Website Enhancements- Budget $8,068 Timing- March-May
3. Data Systems Investment- Budget $136,400 Timing- July-December
Continuation of Q1 & Q2 that is already in budget. Are getting good data and how are we using
it. Making sure we have the people with the right skill sets to digest this data and share it.
4 Increase Paid Media-
Plan A- Broke it down to- Destination Air for Dallas, Digital (add support for Chicago and
Houston) and Traditional
Plan A Budget $304,000 Timing-March-September
April 20, 2021 - Page 99 of 103
Plan B- (inclusive of Plan A) Broke it down to- Destination Air, additional Dallas digital tactics,
Digital- target new market testing with top performing Adara markets (NYC, SF or Austin)
Traditional- media expanded in Dallas, Chicago and Front Range (TV only)
Plan B Budget $720,000 Timing-March-September
Visitation is trending positive since January 1st, our destination visitors tend to stay longer and
spend more. Front range continues to make up 50% or more of our visitors. Eagle-Vail Flights are
out performing the industry by more than double as a resort destination with outdoor
recreation options.
5 Vail Branding- Plan A Budget $305,000 Timing March-August
Plan B Budget $380,000 Timing March-August
6 Public Relations- Budget $12,500 Timing May, Early Summer
7 Contingency Dollars- Plan A Budget $77,532
Plan B Budget $56,532
Market contingent efforts ie: We could add to the Mexico market, this is a crisis budget if we
have a fire.
Jenn stated she was comfortable with this level of detail for the Council.
Discussion of 2021 Goals
Lodging tax goals-
Plan A - +9%
Plan B- +12%
It’s not really comfortable to set goals this year with not knowing what’s going to happen. We are not
setting a group sales goal because we don’t have a lot of ability to influence that group.
Supplemental Plan A vs. B Considerations
Plan A vs Plan B- Increase Paid media and Vail 2022 Brand Production are the big differences between
Plan A and B.
The Increase in paid media brings us back to a pretty normal level of 2019. We also have to remember
we will be fighting every other mountain/competitor when people become more comfortable to travel
again. We need to move forward quickly and go with Plan B. We need to get to market quickly and
powerfully so decisions are being made before competitors can catch up.
VLMDAC recommendation on Second Supplemental Budget to be presented to VLMD on March 16
Motion to approve Plan B $3,654,024 First- Michael/ second Kam/unanimous
Other Business
Upcoming Meetings:
VLMDAC Monthly Meeting, March 17, 2021
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VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : P roposed Future Agenda I tems
AT TAC H ME N TS :
Description
Memo Futur e Agenda Topics (proposed) 042021
April 20, 2021 - Page 101 of 103
To: Mayor and Town Council
From: Town Clerk’s Office
Date: April 20, 2021
Subject: Proposed agenda topics for future meeting agendas
The listing below reflects proposed topics to be scheduled at future Town Council meetings and
is informational only. Dates and topics are subject to change.
Vail Town Council Meetings
Topics & Times subject to change "Time of Day"
4-May-21
DRB Joint meeting afternoon
West Vail Master Plan Updates evening
18-May-21
GO Pro Games Update afternoon
VLHA Interviews afternoon/evening
VLLA interviews & appointments afternoon/evening
Destimetrics season end report afternoon
PEC Joint meeting afternoon
TOV Website updates afternoon
Vail Youth Recognition Awards evening
1-Jun-21
Community Outreach Plan Update (ballots proposals) afternoon
Wildfire Updates afternoon
Review Options for Municipal Election formats (polling place or coordinated
election)
afternoon
15-Jun-21
Review Noise Ordinance Amendment (adopted April)afternoon
Future Topics
Ski lockers in Vail TBD
Review speed limits Intermountain and throughout town TBD
I-70 Noise Reduction TBD
CDOT updates about I-70 TBD
Joint meetings w PEC & DRB TBD - May
Stream Protection Corridor Legislation TBD
Civic Area Plan TBD
2020 Model Traffic Code TBD
Fiber Infrastructure & Thor Broadband TBD
Electric Charging Stations Update TBD
April 20, 2021 - Page 102 of 103
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C : Recess 5:45 pm (estimate)
April 20, 2021 - Page 103 of 103