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HomeMy WebLinkAbout09. VLMD VVP Monthly Report APR21 To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Date: May 5, 2021 Re: April 2021 Group Sales Dashboard Key Performance Indicators Description Monthly YTD 2021 New Group Leads Generated 18 61 Total Leads Generated Includes Repeat 19 69 Active Leads in Pipeline 48 48 CVENT Leads 14 46 Cancelled and Lost Business 10 35 Site Visits 0 0 Member/Lodging Partner Engagement: • Another solid month of lead generation • 58% of current pipeline is for group programs in 2021 • Short term bookings in April – one in July (Lodge at Vail) & one in Sept (Sebastian) • Monthly Lead Status Update to Lodging Partners • Provided COVID Dial/5 Star Variance Updates • Bi-Weekly Meetings with DOS Advisory Council from Vail Lodging Community – Follow up reporting of Geo & Vertical groups in the pipeline • Coordinate site tour with lodging partners for Aeurus Holdings Incentive (Site in May) • Attended monthly VLMD Board Meeting & Partner Meeting on Behavioral Brand Marketing • Assist Vail Rec District with hotel stays for Summer Camp Coach staff • Work with Eagle County Public Health on coordinating Lodging Community Update webinar Marketing/Media Efforts: • Destination Analyst – Travel Sentiment Update • Industry webinars Executive Summary/What’s Next for May: • Three site tours taking place in May • Lodging Update with Eagle County Health & Chief of Police on May 5 • Continue to attend weekly industry related webinar(s) • Targeted eblast to Chicago and Atlanta meeting planner database re: summer flights • Work with VLMD to provide content for DiscoverVail.com – Meetings & Conferences section