HomeMy WebLinkAbout2021-07-20 Agenda and Supporting Documentation Town Council Afternoon Meeting Agenda
VAIL TO W N C O U N C IL R E G U L AR ME E TIN G
Agenda
Town Council C hambers and Virtual on Zoom
12:00 PM, July 20, 2021
Notes:
Times of items are approximate, subject to change, and cannot be relied upon to determine what time Council will
consider an item.
Public comment on any agenda item may be solicited by the Town Council.
1.Executive Session
1.1.Executive Session pursuant to 1) C.R.S. § 24-6-402(4)(a)(e) concerning
the purchase, acquisition, lease, transfer, or sale of any real, personal, or
other property interest; and to determine positions, develop a negotiating
strategy and instruct negotiators regarding: a) Residences at Main Vail
Development Agreement between the Town of Vail and Triumph
Development; and b) potential real property interest acquisitions by the
Town; and 2) ) C.R.S. § 24-6-402(4)(b) - to have a conference with the
Town Attorney to receive legal advice on specific legal questions regarding:
a) the Town Council’s rights as they pertain to roles and responsibilities of
Town boards and commissions; and 2) proposed temporary suspension of
short term rental registrations in the Town of Vail.
90 min.
Presenter(s): Matt Mire, Town Attorney
2.Regular Meeting will Reconvene at 1:30 pm
3.Interviews for Boards and Commissions
3.1.I nterviews for Design Review Board (D RB)10 min.
Presenter(s): Tammy Nagel, Town Clerk
Action Requested of Council: I nterview candidates who are interested in
serving on D RB.
Background: One partial vacancies exist on the Town of Vail Design Review
Board (D RB) and interviews will be conducted during the afternoon
meeting. The term of each new appointment begins J uly 21, 2021 and
expires on March 31, 2022 (a partial two year term). Duties of the five-
member D RB include reviewing the design of new structures, remodels,
sign requests, landscaping plans and other architectural and aesthetic
matters.
4.Presentation / Discussion
4.1.Review Funding Requests for 2021 Early Season Concerts 15 min.
Presenter(s): Scott Robson, Town Manager and Mia Vlaar, Economic
Development Director
Action Requested of Council: The Town Council is asked to provide
direction on whether to fund either of the two proposals presented.
Background: The Town Council will review two out-of-cycle funding requests
(for 2021) from two event producers: Austin Gavlak, Full Send Productions
July 20, 2021 - Page 1 of 173
and J ames Deighan, Highline Sports & Entertainment & I mprint Events
Group.
4.2.2022 Budget Preview 3 hours est.
Presenter(s): Kathleen Halloran, Finance Director and Carlie Smith,
Financial Services Manager
Action Requested of Council: Provide feedback to staff in preparation for
the 2022 Budget process.
Background: The budget preview meeting kicks off the annual budget
process, which after multiple Council meetings on various budget topics
culminates in two readings of a budget ordinance later in the year.
Staff Recommendation: Provide feedback to staff on preliminary revenue
assumptions and long term capital planning.
5.D R B / P E C Update 5 min.
5.1.D RB / P E C Update
Presenter(s): J onathan Spence, Planning Manager
6.Information Update
6.1.Preview Election Calendar
6.2.V LHA J une 22, 2021 Meeting Results
6.3.Appeal D RB Decision for RMV Housing Project (Materials only)
6.4.Future Council Meeting Topics
6.5.V LMD A C Minutes - May
7.Matters from Mayor, Council and Committee Reports
8.Recess
8.1.Recess (est. 5:15 pm)
Meeting agendas and materials can be accessed prior to meeting day on the Town of Vail website
www.vailgov.com. All town c ounc il meetings will be streamed live by High Five Acc ess Media and available for
public viewing as the meeting is happening. The meeting videos are also posted to High Five A cc ess Media
website the week following meeting day, www.highfivemedia.org.
Please c all 970-479-2136 for additional information. S ign language interpretation is available upon request with 48
hour notification dial 711.
July 20, 2021 - Page 2 of 173
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Executive Session pursuant to 1) C.R.S . § 24-6-402(4)(a)(e) concerning the
purchase, acquisition, lease, transfer, or sale of any real, personal, or other property interest; and to
determine positions, develop a negotiating strategy and instruct negotiators regarding: a)
Residences at Main Vail Development A greement between the Town of Vail and Triumph
Development; and b) potential real property interest acquisitions by the Town; and 2) ) C.R.S . § 24-
6-402(4)(b) - to have a conference with the Town Attorney to receive legal advice on specific legal
questions regarding: a) the Town Council’s rights as they pertain to roles and responsibilities of
Town boards and commissions; and 2) proposed temporary suspension of short term rental
registrations in the Town of Vail.
P RE S E NT E R(S ): Matt Mire, Town Attorney
July 20, 2021 - Page 3 of 173
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: I nterviews for Design Review B oard (D R B)
P RE S E NT E R(S ): Tammy Nagel, Town Clerk
AC T IO N RE Q UE S T E D O F C O UNC I L: I nterview candidates who are interested in serving on
D R B .
B AC K G RO UND: One partial vacancies exist on the Town of Vail Design Review B oard (D R B)
and interviews will be conducted during the afternoon meeting. T he term of each new appointment
begins J uly 21, 2021 and expires on March 31, 2022 (a partial two year term). Duties of the five-
member D R B include reviewing the design of new structures, remodels, sign requests,
landscaping plans and other architectural and aesthetic matters.
AT TAC H ME N TS:
Description
D R B Letters of Interest
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Merrill Stillwell, CFA
2199 Chamonix Ln #5 Vail, CO 81657 merrill.stillwell@gmail.com Twitter: @mstillwell8 1(303) 522-3771
EXPERIENCE
Blue Mountain Investments, Vail, Colorado 5/14 – Current
Managing Partner
• Leads a real estate firm operating in the Vail Valley, Summit & Park County and the Denver Metro Area
• Builds for sale high end luxury homes in Colorado mountain communities
• Owns and manages mountain workforce housing & apartments
• Leases ground water rights and industrial property
• Specializes in creative problem solving to unlock value
• Raises capital and debt to complete each project
• Builds support with neighborhoods, homeowner associations & government officials
• Manages construction crews in large development projects
Argentina Lacrosse, FIL World Championships in 2010, 2014 & 2018 6/10 – Current
Head Coach and President of the Advisory Board, Federation of International Lacrosse Clinician (2012)
• Selected to coach the Argentina national men’s program in international competition
• Manages logistics, game plans, roster selection and coaching staff selection with local leaders
• Led the team to its best ever #29 in the world ranking
Denver Investments, Denver, Colorado 5/10 – 5/14
Analyst, Westcore Int’l Small Cap Fund (Lipper Fund Award Winner for 5 YR Risk-Adj. Performance in 2011 & 2012)
• Researched international companies at an in-depth, grassroots level through public sources, company
meetings and industry contacts
• Built detailed models valuing companies and wrote original research reports
LEADERSHIP, AWARDS, AND ACTIVITIES
Board Chair, Treasurer & Partner, Social Venture Partners Denver (2018-21)
Board Member, Pineridge Townhouse HOA (2021)
Member, Vail Valley Young Professionals Association (2021)
Member, Five Points Business Improvement District Design Review Committee (2018-21)
Director & Grant Review Committee Member, Denver Active 20-30 Children’s Foundation (2014-21)
Member, First Ascent Asset Management Investment Committee (2017-21)
Vail Chamber & Business Association Premier Impression Award for Customer Service (2010)
PSIA Certified Ski Instructor, Vail Resorts (2009-2014)
President & Athlete, Claremont Men’s Lacrosse – 2 MCLA Top #25 Poll Finishes (2007-2009)
Analyst, Keck Center for International and Strategic Studies in Japan (2008) and Korea (2007)
Page, United States Senate (2003)
EDUCATION
Chartered Financial Analyst® Charterholder 06/14 - Current
Completed three comprehensive, graduate-level exams covering ethics, economics, financial analysis,
corporate finance, equities, fixed income, alternative investments, portfolio management & wealth planning
Claremont McKenna College, Claremont, California Graduated in 05/09
Bachelor of Arts, Dual Major in Government and Economics with a Leadership Sequence
Senior Thesis: “Bronco Politics” on Mountain West Politics
University of Buenos Aires, University of Salvador, and AUP, Buenos Aires, Argentina 07/07 – 12/07
Studied Economics and Government while enrolled at Argentine Universities
SKILLS
Computer / Research: Excel, PowerPoint, Stata, Windows, Macintosh, HTML, Microsoft Word,
Bloomberg, Factset, Twitter, Social Networking Sites
Language: Proficient in conversational and written Spanish
Global Travel: South America, North America, Middle East, Asia, Africa and Europe
July 20, 2021 - Page 7 of 173
June 22, 2021
Vail Town Council
75 S Frontage Road
Vail, CO 81657
Dear Vail Town Council:
I am writing to express my interest in joining the Vail Design Review Board. Vail’s architecture is
unique among American mountain towns and is part of what makes the town so special. I
would appreciate the opportunity to serve the town and ensure that future development
continues Vail’s great architecture!
I own a real estate investment and development company with operations in the Vail Valley
and now in Summit, Park and Denver County. We have extensive experience with the design
review process via previous projects. Our most notable Vail project was a large addition and
remodel of the residence above The Red Lion. I appreciated the attention that the board placed
on a project in a landmark building and believe the final result was improved by the process.
We recently purchased and manage a workforce housing community in Alma, Colorado where
most of the residents commute 30 minutes to work in Breckenridge. All 14 single family homes
are subject to a Low-Income Housing Tax Credit Land Use Restriction Agreement with the
Colorado Housing and Finance Authority. The Vail Valley has significant attainable housing
needs and I can bring my previous experience to help find solutions to the problem.
As a board member, I know my position would be to know the design guidelines and to ensure
compliance. I have experience in a similar position on the design review board of the Five Points
Historic & Cultural District in Denver. I have tried to support the revitalization of the Welton
corridor while still celebrating and highlighting its history.
I can also speak and write proficiently in Spanish. I am fortunate to spend time in Argentina
every year as a coach for their men’s national lacrosse program. As more Spanish-speaking
residents move to town, I would love to be able to help them understand our review process.
Thank you for your consideration!
Sincerely,
Merrill Stillwell, CFA
2199 Chamonix Ln #5
Vail, CO 81657
(303) 522-3771
Merrill.stillwell@bluemtninv.com
July 20, 2021 - Page 8 of 173
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Review F unding Requests for 2021 E arly S eason Concerts
P RE S E NT E R(S ): S cott Robson, Town Manager and Mia V laar, Economic Development
Director
AC T IO N RE Q UE S T E D O F C O UNC I L: T he Town Council is asked to provide direction on
whether to fund either of the two proposals presented.
B AC K G RO UND: The Town Council will review two out-of-cycle funding requests (for 2021) from
two event producers: A ustin Gavlak, Full S end Productions and J ames Deighan, Highline Sports &
E ntertainment & I mprint E vents Group.
AT TAC H ME N TS:
Description
Early Season Activations - Powabunga - Snow Days Staff Memo
Powabunga Vail 2021 _ Town Council Presentation and Application
Vail Snow Day 2021 - Council Presentation and Application
July 20, 2021 - Page 9 of 173
TO: Mayor and Town Council
FROM: Town Manager’s Office
Economic Development Department
DATE: July 20, 2021
SUBJECT: Review Funding Requests for 2021 Early Season Concerts
I. SUMMARY
The Town Council will review two out-of-cycle funding requests (for 2021) from two event
producers, as follows:
ACTIVE EVENT
Event Name: Powabunga Festival at Ford Park
Event Producer: Austin Gavlak, Full Send Productions
Event Dates: December 9 – 12, 2021
Current Funding: $119,660 Funded by CSE
Requested Funding $300,000 (additional)
Description: Powabunga is requesting an additional $300,000 to enhance the talent
selection for the four-day event. The December 9-12 dates for
Powabunga Festival were by town council on March 3, 2021.
PROPOSED NEW EVENT
Event Name: Vail Snow Days Concerts & Vendor Expo
Event Producer: James Deighan, Highline Sports & Entertainment & Imprint Events Group
Event Dates: December 9 – 12, 2021 (same as Powabunga, but flexible)
Requested Funding: $300,000
Description: The event producers are requesting $300,000 for two free concerts and a
vendor expo, similar to past Snow Days events.
II. BACKGROUND
Guest Experience Initiative & Early Season Activation
In 2018, Vail Resorts and the town created a document aligning Vail Resorts’ strategic plan for
Vail Mountain to the town council’s 2018 Action Plan. As a result, the Guest Experience
committee was formed to focus on, among other things, early season activation to complement
VR’s investment in snowmaking and to provide a positive and robust early season guest
experience, both on and off the mountain, to our guests. Revely Vail; Welcome to the Brilliance
of Winter was created as a brand to include early season events and activities in Vail.
Since that time, the town has incorporated a number of events and activations, including (most
recently) Magic of Lights Vail, village activities for children, families and adults and the
traditional Snow Days concerts.
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Town of Vail Page 2
The town has allocated 2021 funding for the following early season activations:
$145,000 Revely Vail: (Nov 19 – December 17)
$ 50,000 Magic of Lights Vail: (Nov 19 – January 2)
$119,660 Powabunga Festival Concerts at Ford Park: (December 9-12)
Total event funding for the period from opening day through mid-December is $314,660.
In working closely with Vail Resorts to drive overnight visitation during the early season, we
have focused on the period from opening day through mid-December before holiday traffic picks
up. In an effort to not oversaturate or compete with Beaver Creek, Vail has traditionally only
activated small scale events during the weekend of the Beaver Creek World Cup.
III. BUSINESS CONSIDERATIONS
The Town Council and Economic Development Staff have received two out-of-cycle funding
applications as outlined above. Staff has evaluated the requests in the context of several
business considerations as outlined below to support a decision whether or not to proceed with
additional sponsorship funding for the two requests.
Town of Vail Special Event Goals
Would funding either proposal meet the Commission on Special Events Strategic Plan goals to:
1. Align with the Vail Brand
2. Drive Positive Economic Impact - occupancy - sales tax - group business
3. Generate funding leverage
4. Attract destination guests who book overnight rooms
5. Achieve an optimal event calendar
6. Provide a superior community and guest experience
Calendar of Events
Do the proposals meet the needs of the event calendar?
• The 2021 Snow Days proposal outlines a free event that occurs when the town already has
ample events and activations on the calendar.
• The Snow Days dates conflict with the Powabunga dates of Dec. 9-12.
Budget Impacts
What impact do the proposals have on the town’s 2021 budget?
• The budget for events through the CSE and Council contributions has been fully allocated.
• General Fund reserves would need to be tapped into in order to sponsor the out-of-cycle
proposals.
Return on Investment Estimate
Do the proposals offer an adequate level of return on investment?
• The 2021 Powabunga Festival is a ticketed event. Staff believes the current level of
sponsorship funding committed to the event by CSE is appropriate and adequate from the
Town. In addition, an increased ROI to TOV is difficult to demonstrate based on a more
expensive buy of talent. Certainly, the Town would support Powabunga soliciting other
sponsors to secure their desired additional funding for an enhanced talent buy. Currently it is
unclear as to what other financial sponsors will support the event other than TOV.
• For the Highline/Imprint Events Snow Days concert, it is difficult to demonstrate an ROI that
would justify allocating an additional $300,000 (from General Fund Reserves) for a second
concert in the same timeframe window during early season.
July 20, 2021 - Page 11 of 173
Town of Vail Page 3
Staff Feedback
Staff would recommend proceeding with the current schedule of events as funded in the 2021
budget and does not recommend funding either of the new requests for 2021 in light of the fact
that many of the key objectives noted above would not be met by providing an additional
$600,000 in sponsorships to these two concert events. Both events are proposed in the upper
Ford Park parking lots.
Staff will be evaluating and developing another model for event funding for council’s
consideration during the 2022 budget cycle. The basis for the new model will be focused on
defining “sponsorship levels” for funding the different types of events identified as desired by the
Town of Vail and will recommend that privately-owned events work to become as independently
sustainable financially as possible with gradually reducing rather than increasing TOV
sponsorship funding occurring over the life of an event.
IV. ACTION REQUESTED
The Town Council is asked to provide direction on whether to fund either of the two proposals
presented.
If the additional funding is desired by Town Council, General Fund Reserve monies would need
to be allocated in the next supplemental budget ordinance slated for later this year.
Attachments:
Materials for Powabunga Festival at Ford Park, Austin Gavlak, Full Send Productions
Materials for Vail Snow Days Concerts & Vendor Expo, James Deighan, Highline Sports &
Entertainment & Imprint Events Group
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MISSION
Our mission is to create immersive experiences that
exemplify the uniquely vibrant culture that continues to
thrive in the Vail Valley.
We will rally active millennials from across the country, to be
part of an event that celebrates all the magic you feel when
breathing in the Rocky Mountains.
Our event will be anchored around 2 nights of world class
music, a week of large pop up art installations, and unique
on mountain activities that are more about bright self
expression than going fast.
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Don’t settle for less
What makes Powabunga Special?
•World Class Production •Sound •Stage •Lighting •Art Installations
•World Class Talent •A committed lineup of artists that collectively have
over a BILLION streams on Spotify and Youtube.
•A luxury VIP offering with comfortable seating areas,
preferred viewing w/ heaters, and hors d’oeuvres.
•An experience that motivates paying clientele to book
a multi-night trip in Vail before peak season.
July 20, 2021 - Page 16 of 173
HISTORY
POWABUNGA 2019 was a huge success any
way you measure it, 2021 will be even better.
ROI for Town of Vail
PAID attendance
Police / Medical incidents
Best festival in the country nominee
Best festival in Vail Winner
31x
6000
0
USA Today
Vail Daily
July 20, 2021 - Page 17 of 173
Rufus Du Sol
Why is this band worth the investment?
•3 piece live act from Australia
•Family friendly, positive message
•Headlining festivals across the
country including Austin City
Limits and Outside Lands in SF
•2 nights at Red Rocks in August
are sold out - tickets going for
over $300 on secondary markets
July 20, 2021 - Page 18 of 173
A worthy partner
Powabunga ushers in a new wave of Vail tourism
•$300K supplement will cover roughly 20% of budget,
this investment in a bigger event will guarantee an
international clientele with disposable income.
•Marketing efforts, pushed though international artist
channels, will have global exposure that pays
dividends long after the event ends. This supports
Vail’s mission to maintain status as THE premier
international ski destination.
•Powabunga is run by a local team that is committed to
producing the event in Vail for years to come
July 20, 2021 - Page 19 of 173
Let’s start the next chapter of Vail’s story
TOGETHER
Powabunga 2021 is setup for success,
Let’s make this dream a reality.
July 20, 2021 - Page 20 of 173
2021 Off-Cycle Council: Full Send Productions - Gavlak
Town of Vail 2021 Midyear Council Contribution Request
CONTRIBUTION POLICY: All contribution requests received by the Town of Vail will be processed in the following manner:
A. All requests must be submitted electronically. Incomplete applications and supplemental information will not be accepted. THE
TOWN COUNCIL WILL ONLY BE GIVEN YOUR COMPLETED APPLICATION FORMS. NO SUPPLEMENTAL INFORMATION WILL BE GIVEN
TO THE TOWN COUNCIL.
B. All applications for midyear funding shall be completed and submitted by May 30th by 5:00 P.M.
C. The Town Council will evaluate the various proposals based on their direct benefit to the entire community of Vail, fulfillment of
the Town’s mission, and how this contribution will affect our resort community’s future health. The Town Council’s mission
statement reads: In order to be the premier international mountain resort community, we’re committed to growing a vibrant,
diverse economy and community, providing our citizens and guests with exceptional services and an abundance of recreational,
cultural and educational opportunities.
DISCLOSURE TO ALL APPLICANTS: Notification of awards will be sent after the Council reviews the midyear contribution requests in
June.
No money will be disbursed until after the supplemental appropriation is approved in June.
GENERAL INSTRUCTIONS: All applications must be submitted by May 30th by 5:00 P.M. Any application received after that date will
not be considered. Please complete all fields in this application. No hard copies are accepted.
Name of Organization
Full Send Productions
First Name of Contact Person
Austin
Last Name of Contact Person
Gavlak
E-mail Address
austin@powabungafestival.com
Mailing Address
PO Box 523
City
Eagle
State
Colorado
Zip
81631
Telephone Number
8175424965
Members and Titles of your Governing Board
Austin Gavlak - CEO
Alex Ballesteros - COO
Organization Mission Statement
Our mission is to create immersive experiences that exemplify the uniquely vibrant culture that continues to thrive in the Vail
Valley.
We will rally active millennials from across the country, to be part of an event that celebrates all the magic you feel when
breathing in the Rocky Mountains.
Our event will be anchored around world class music, a week of large pop up art installations, and unique mountain activities.
Organization fiscal year-end:
12/31/2021
July 20, 2021 - Page 21 of 173
Are your books audited?
No
Type of Funding Requested
Cash and In-kind
Amount of Cash Contribution Requested
$300,000
In- Kind Request
Use of Dobson Arena for our official after parties
Why was this not part of the annual contribution request process for 2021 (Due June 30th)?
A unique opportunity has come to fruition that would allow the Town of Vail / Powabunga partnership to bring in top tier talent.
Rufus Du Sol has sold out 2 nights at Red Rocks this summer and tickets are currently going for hundreds of dollars over face
value on secondary markets. They are headlining major festivals across the country this summer including Austin City Limits and
Outside Lands in San Francisco. Their music is family friendly, very positive and extremely on brand for Vail. They are one of the
hottest bands in the world right now, and we should seize this unique opportunity to showcase Vail to a global following.
How will the contribution be used?
It will cover roughly 20% of the total cost to produce Powabunga in December.
How does your request support item 1C of the Contribution Policy (See above)
This would be 5,000+ paying attendees which is much better than 5,000 patrons showing up for a free event. Our patrons for
this event have money to spend at hotels, restaurants, and shops throughout town. Powabunga 2019 yielded a 30x ROI for Town
of Vail, we are confident that this investment in our partnership will pay dividends both financially and for the Town of Vail brand.
Powabunga was a winner of Vail Daily's "Best of Vail" and recognized by USA Today as one of the best emerging festivals in the
country. This event will contribute to the town's effort to provide cultural and recreational opportunities, and will strongly support
Vail's mission to be the premier international mountain community,
Please Upload the Organization's Prior Fiscal Year Balance Sheet
FSBalanceSheet.pdf
Please Upload Organization's Prior Fiscal Year Income Statement
FSProfitandLoss.pdf
Please upload any other materials and documentation to support your event or program request
Submission Date
06/29/2021
linked 2020 off cycle users
austin@powabungafestival.com
Submission Date
06/29/2021
2021 Off-Cycle Council: File Attachments
Please Upload the Organization's Prior Fiscal Year Balance Sheet
FSBalanceSheet.pdf
Please Upload Organization's Prior Fiscal Year Income Statement
FSProfitandLoss.pdf
July 20, 2021 - Page 22 of 173
Full Send Productions
Balance Sheet
As of June 28, 2021
Accrual Basis Tuesday, June 29, 2021 01:43 AM GMT-04:00 1/1
TOTAL
ASSETS
Current Assets
Bank Accounts
Wells Fargo Business Choice Checking (3410)188,680.82
Total Bank Accounts $188,680.82
Accounts Receivable
Accounts Receivable (A/R)0.00
Total Accounts Receivable $0.00
Other Current Assets
Prepaid Expenses 155,119.01
Uncategorized Asset 0.00
Undeposited Funds 0.00
Total Other Current Assets $155,119.01
Total Current Assets $343,799.83
Fixed Assets
2020 Art Installation 2,500.00
Accumulated Depreciation -12,093.00
Tenting 9,593.00
Total Fixed Assets $0.00
TOTAL ASSETS $343,799.83
LIABILITIES AND EQUITY
Liabilities
Current Liabilities
Other Current Liabilities
Deferred Revenue 357,813.84
Total Other Current Liabilities $357,813.84
Total Current Liabilities $357,813.84
Long-Term Liabilities
Loan from Barb DeRosiers 65,000.00
Total Long-Term Liabilities $65,000.00
Total Liabilities $422,813.84
Equity
Opening Balance Equity 0.00
Owner's Investment 0.00
Partner Equity - Gavlak 25.00
Partner Distributions - Gavlak -27,191.84
Total Partner Equity - Gavlak -27,166.84
Partner Equity - Sutton 124,999.14
Retained Earnings -171,721.84
Net Income -5,124.47
Total Equity $ -79,014.01
TOTAL LIABILITIES AND EQUITY $343,799.83
July 20, 2021 - Page 23 of 173
Full Send Productions
Profit and Loss
January 1, 2020 - December 30, 2021
Accrual Basis Tuesday, June 29, 2021 01:46 AM GMT-04:00 1/1
TOTAL
Income
Deposit Refund 0.00
Sales 0.00
Ticket Sales -1,114.56
Total Income $ -1,114.56
Cost of Goods Sold
Cost of Goods Sold 0.00
Shipping 81.53
Total Cost of Goods Sold $81.53
GROSS PROFIT $ -1,196.09
Expenses
Advertising & Marketing 23,957.96
Art Program 1,400.00
Bank Charges & Fees 541.00
Car & Truck 500.00
Commissions 7,000.00
Contractors 0.00
Depreciation Expense 2,500.00
Legal & Professional Services 442.89
Meals & Entertainment 2,312.18
Office Supplies & Software 6,407.09
Partner Payroll 0.00
production expenses 0.00
Rent & Lease 7,730.00
Taxes & Licenses 2,862.00
Travel 6,645.90
Uncategorized Expense 0.00
Total Expenses $62,299.02
NET OPERATING INCOME $ -63,495.11
NET INCOME $ -63,495.11
July 20, 2021 - Page 24 of 173
Off Cycle Users 2020: austin@powabungafestival.com
Email:
austin@powabungafestival.com
July 20, 2021 - Page 25 of 173
C R A F T I N G I M PA C T F U L
C O N N E C T I O N S
July 20, 2021 - Page 26 of 173
EVENT OVERVIEW
•Four days of Event activation
•Four nights of music, two free headliner concerts at
Ford Park concert venue
•Three-day interactive expo and demos in the Festival
Village
•Pub Crawls, Après and Late-Night Parties, Pray for
Snow Bonfire and Kick-off Party
Vail, CO
Nov. or Dec.2021
40K+ Attendees
VAIL SNOW DAYS
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TOP DMA’S REPRESENTED
Colorado
California
Florida
Illinois
Texas
59%Male 41%Female
75%Age 25-54 16%Age 55+
33%Have a household income over $150,000
40,000 ESTIMATED EVENT ATTENDEES GUEST
PROFILE
July 20, 2021 - Page 29 of 173
5ACTIVATION
CONCEPTS
THOUGHT STARTERS
•3-Day custom activation footprint in Vail Village
and/or Mountain Plaza
•Ford Park concert venue on-site activations
•Private VIP opportunities
•Hosted après ski and late-night parties
•Vail merchant, restaurant, and lodging integrations
•Equipment demos
•Product sampling
July 20, 2021 - Page 30 of 173
LET’S TALK!
VAIL | 216 Main Street, Suite 230, Edwards, CO 81632
DENVER | 4100 W 38th Ave. Suite 201, Denver, CO 80212
970.331.5312 c
James Deighan
Partner, Strategic Partnerships
james@gohighline.com
July 20, 2021 - Page 31 of 173
Events RFP 18/19/20/21: Vail Snow Days 2021
EVENT & APPLICANT OVERVIEW
0. Email contact
nicole@imprintgroup.com
1. What is the name of your event/program?
Vail Snow Days 2021
2. Please select the event category for your RFP.
Community, Recreation & Cultural (CRC)
3. Is this a new event or program?
No
3a. How much was your event or program funded in 2020?
$0
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
No
5. Amount of 2021 funding requested
$300,000
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021?
No
6. Proposed Event/Program Start Date
12/02/2021
7. Proposed Event/Program End Date
12/05/2021
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
Per our call, the above dates are over Birds of Prey, we feel like we would only compliment what they do and vice versa. ** Please
note in reference to the next question, we would also consider other weekends prior to Powabunga. Our event draws a very wide
range of attendees, as opposed to their very targeted audience.
8. Are your event/program dates set or could they changed?
Event dates are flexible and can be changed
9. Name of person completing the application
Nicole Marsh
9a. Title of person completing the application
Partner
10. Provide name of person or entity to whom the funding check will be cut.
Highline Sports and Entertainment
11. Mailing Address Street
216 Main Street, Suite 230
12. City
Edwards
13. State
Colorado
14. Zip Code
81632
15. Telephone number
970 476 6797 ext 701
July 20, 2021 - Page 32 of 173
16. Email address
myriah@gohighline.com
17. Event/program and/or organization website
gohighline.com | vail.com/snowdays
18. Number of years organization has been in business
26
19. Organization's Mission Statement
To foster a culture in which Highline team members are challenged to excel in providing all customers with exceptional service,
extensive knowledge and an unwavering commitment to ethical excellence - not only to complete client satisfaction-but beyond
all expectations!
20. Organization's Tax Status
For Profit
21. If applicable, please attach current State Department of Revenue Certificate with this application.
22. Does the event or program benefit a charity or organization?
Yes
22a. Please name and describe the beneficiary
We partner with a local charity, such as the Vail Veterans Program, for the liquor permits and make donations to the organization
accordingly
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
Existing
1a. How many years has the event or program been produced in Vail?
10
1b. Please describe the location(s) of the event or program in previous years.
Vail/Vail Mountain
2. Please provide a detailed description of the event/program and its activities.
Vail Snow Days is the signature kick-off event to the season and will once again feature free live music, family-friendly
happenings, a sponsor expo village and more. All talent for the 2021 Vail Snow Days concerts are TBA but past performances
include Nathaniel Rateliff & The Night Sweats, Shakey Graves, O.A.R, Wilco, Bare Naked Ladies and more.
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
• Golden Peak • Mountain Plaza • Vail Village • Lionshead • Ford Park
4. Do you plan to use Vail Recreation District Facilities?
No
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
All events for Vail Snow Days will take place in Vail/Vail Mountain
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
Use of recyclable materials - banners, paper, etc., Ban use of plastic bags, Remind guests to bring re-usable bags and water
bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public transit to event, Enforce no idling policy for staff
and guests, Recycling required in all areas of event, Wastewater will be properly disposed of, Use eco-friendly serving utensils
(compostable or recyclable), Ban styrofoam, not allowed within town limits, Compost food waste, Provide water bottle filling
stations
July 20, 2021 - Page 33 of 173
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
Here is a snap shot from previous events with plans to continue similar efforts and expand further into 2021: • Partnered with Vail
Resorts/Epic Promise to promote sustainability at all Vail Snow Days venues • All service ware at the expo and concerts were
recyclable • Required expo partners to separate all trash, aluminum and cardboard prior to disposing • Sold products at the
concerts in aluminum packaging to reduce recycled cup usage • Reused event specific signage wherever possible • Used hard-
wired power wherever possible [vs. generators] • Utilized containers that were re-engineered into a foldable trash and recycling
bins made from recycled event coroplast signs • Upcycled event signage and banners • Staff carpooling from Denver and within
the valley during the event • Strict no idling policy for all vendors and staff during load in/load out • Used re-usable table linens
at all tents (instead of disposable) and cleaned as needed (vs. replaced) • Encouraged restaurant vendors to buy local and
produce dishes using those ingredients
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
25
2. Number of volunteers needed
20
3. Number of event/program staff
75
4. Estimate of total number of spectators/attendees anticipated
20,000
SCORECARD CRITERIA QUESTIONS
1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your
event/program will bring to Vail
10,000
2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail
9,600
3. Estimate the number of international guests your event/program will bring to Vail
400
4. How will your event/program increase sales tax in Vail?
This annual event that brings people to town during a soft period prior the Holidays, is a huge driver for consumer engagement
within the Town of Vail. A longstanding signature event, Vail Snow Days offers something for everyone. From lodging, dining and
shopping, this event drives sales.
5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
The vision for Vail Snow Days 2021 is to continue to build on the momentum of this early winter festival event and kick off the
winter season in Vail like no other mountain community. By fine-tuning event elements proven successful in previous years and
looking to expand where possible, Vail Snow Days will continue to provide unique guests experiences and create positive
economic opportunities for the Town of Vail. The 2021 Vail Snow Days will look to deliver: • Enriched guest experience in
expanded festival environment and elements; • Expanded vibrancy throughout the Town of Vail and on Vail Mountain; • High
level entertainment and lifestyle activities appealing to a wide variety of people; • Positive economic impact from not only
spending and sales tax but also driving overnight visits stays; • Safe environment for all guests
6. CRC - Brand Fit: How will your event or program support the Vail brand identity?
Vail Snow Days, Vail Mountain and the Town of Vail have collaborated in the past and will continue to coordinate efforts both on
mountain and off on several levels regarding Vail brand identity: • Creating a fully integrated branding/signage plan that is
cohesive, on message and visually appealing • Providing event programming for a range of guests and locals • Striving for the
highest levels of customer service and experiences
7. CRC - Event Timing: How is it the right event/program at the right time?
The event fills the gap with visitation is lower. The events tend to increase lodging by 30-40%
July 20, 2021 - Page 34 of 173
8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and
community members?
With world-class musical talent and interactive expo areas, destination guests will have more incentive to choose Vail for their
early season plans. A key focus is the dissemination of accurate event information to key local media groups, concierges and
lodging leaders. Everything from the event outreach to the grassroots marketing is strategically thought out so that the right
people get the right information at the prime time. Highline and Vail Resorts/Vail Mountain continue to invest in high quality
photography and videography to extend its reach in digital and print media applications and create content driven outreach.
9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new
programming, entertainers, adding additional days and activities.)
The ever changing musical talent/acts that Vail Snow Days has brought to Vail during its history always helps to create a unique
and varied vibe in Town of Vail and complements the mountain weather and early season skiing/riding.
10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration?
Vail Snow Days IS fun and the festivities surrounding the events invite guests to enjoy Vail to the fullest. The programming and
vibe the event creates from interactive partner expo villages at the base areas to great live music allow guests to be as active
and involved as they choose. The no cost admission for events surrounding Vail Snow Days makes the event inclusive and
accessible to all. Event partners can enhance the event through additional activations and aid in creating unique and memorable
guest experiences. Since Highline specializes in creating custom event partnerships, a relevant and fun experience for the Vail
guest is top of mind.
11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more
marketing questions in a future section. (Reach refers to the total number of different people or households
exposed, at least once, to a medium during a given period.)
3,280,000+ impressions
12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract
sponsorship support?
Vail Snow Days will be strongly promoted through Vail Resorts/Vail Mountain to include: • Brand guidance and development
support • Marketing strategy development • Tactical execution of marketing plans across owned Vail channels and assets •
Tactical execution of marketing plans in paid channels and assets • Design and production of marketing assets • Content capture
• Supporting local and on-mountain outreach for event communications • Support via owned and operated channels and venues
(retail, restaurant, lodging, and on-mountain) o Logistical support for on-mountain event elements, if any • Leverage Vail Resorts
Public Relations for media inquiries, outreach, and hosting. • Partner with Owned and Operated Lodging for event needs • Event
performance analyses (destimetrics, guest experience insights, and guest feedback) The event will be promoted through a
variety of partner activations including potential incentive trips/sweepstakes and event promotions at area accounts both locally
and regionally.
13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to
sustain and grow the event.
We created the events from scratch and brought to the Vail Valley something that didn’t exist at any other ski resort in the lower
48 at the time. Put simply, we were the pioneers of this model and continue to innovate and grow the event year after year.
13. CRC - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to
changing public health orders.
When the entire event world came to a screeching halt in March of 2020, Highline shifted its focus to the Covid-19 world and
began producing testing events with the most stringent public health orders in history. We on-boarded close to 2,000 full time
and contract laborers to administer hundreds of thousands of Covid tests, as well as over 100,000 vaccines. The dozens and
dozens of mass testing and vaccination sites were some of the most forward thinking, efficient and public health safety
conscientious sites in the entire country.
Much like what was asked of us when the recycling and sustainability initiatives came to the forefront, we collaborated with local
and state entities, both government and private sector to adhere and implement the most effective consumer facing program of
any event producer in the Vail Valley. We won sustainability awards because of our efforts. This was predicted on the notion of
managing behavioral and necessary event parameters.
The 2020 4th of July Stationary Parade model that we shifted to in very short order is also a very relevant example of this
13. EE - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing
public health orders.
n/a
July 20, 2021 - Page 35 of 173
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
4,000
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$12,000,000
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$480,000
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
Non-local attendees will be directed to Vail lodging options via call-to-actions to the event website placed in event advertising and
collateral materials. These items will include newspaper print ads, web, posters, digital rack cards, social media inclusion and
through phone inquiries via phone directing public. Tracking and
estimation will be acquired through mTrip reports and intercept surveys as provided by the Town of Vail.
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
Talent Procurement and Production
2. Please upload the provided complete event/program budget template here.
Snow Days 2021 RFP Event Budget .xlsx
3. What percentage % of the total event/program budget is the CSE being asked to fund?
40
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
If Vail Snow Days is funded at a reduced level by Town of Vail, event organizers will revisit the overall feasibility of the event
scope as planned and consider making cuts in the following areas: • Potential change in the talent/band levels, number of
performances, lengths of performances during the event • Potential reduction in overall event programming • Longer duration for
load in and load out which may impact venues/merchants and the ability to efficiently execute the event operationally
5. Should the CSE decide not to support this event/program at all, will it still occur?
No
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
65,000
7. Do you intend to host the event or program in Vail beyond 2021?
Yes
7a. How many years beyond 2021?
4+
7b. Do you anticipate requesting funding from the CSE for 2022?
Yes
MARKETING
July 20, 2021 - Page 36 of 173
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Snow Days Marketing Plan 2021.pdf
1. Objectives: What are you trying to accomplish through your marketing efforts?
Through our marketing efforts, we aim to • let people know about the event • get people interested in finding out more
information • convey when and where the event will take place • invite people to attend • create a brand presence to attract
sponsors, media and attendees to future events
2. Strategy: How will you meet your objectives?
Marketing efforts will be met with • strategic ad buys and placement • enhanced social media to create interest and excitement
around the event • continued messaging across all channels to reinforce the experience
3. Audience: Who is your audience? (You may choose more than one.)
First time visitors, Returning guests, Primary and Second Homeowners, Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
Custom activation footprint in Vail Village and/or Mountain Plaza as well as Ford Park concert venue on-site activations with
Private VIP opportunities. Hosted après ski and late-night parties. Vail merchant, restaurant, and lodging integrations. Equipment
demos and product sampling throughout the footprint. We will also continue to cross-promote local restaurants and venues that
are creating their own events through Snow Days LIVE!
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
Print - Local, Print - Regional, Editorial, Radio, Television, Online Event Listings, E-newsletters, Web, Media Plan/Public Relations,
Grassroots, Facebook, Instagram, Posters, Rack Cards, Flyers, Signage – Banners, etc, Co-promotions, Partnerships, Local Vail
Businesses, Concierge Visits
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
Katie Coakley, Katydid PR and Chris Dolan, Brand Recess Marketing
6b. Telephone Number
970.333.4556 and 303.548.2695
6c. Email Address
katie.coakley656@gmail.com and cdolan@brandrecess.com
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$375,000
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$10,000
2. Please list your confirmed sponsors or partners.
Our plan is to reapproach partners that we had previously secured for 2019 and were on board for 2020 as well as new partner
possibilities secured for other Highline Events. Current verbal commitments are from GMC, Nature Valley, Helly Hansen, AB and
Pepsi.
3. Please explain the potential for additional sponsorships or partners.
Knowing we have taken two years off, we are will approach new players in the market that will open up more robust opportunities
in all product categories. The team looks to add variety in partners as well as increase partnership revenues from 2019 by
expanding beyond the relationships of Vail Resorts Strategic Alliance and its partners. Outside sponsorship will be pursued
cultivating fresh ideas, activation concepts and experiences the event warrants.
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
VSD_Sponsor Deck 2021.pdf
July 20, 2021 - Page 37 of 173
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
No
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
REQUIRED ATTACHMENTS
2020 Event Recap
VSD19_RECAP_TOWN OF VAIL.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant
Highline Imprint Highline Org Chart.pdf
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Snowdays_2019_Teaser_30_MM_FINAL.mp4
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be
scheduled over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
July 20, 2021 - Page 38 of 173
--->The "Save Draft" button below allows you to save your application and
come back to work on it again.
--->The "Save" button is for when your application is complete and ready to
submit.
---> Your application has not been formally submitted until you navigate to
the Menu page and click "Submit Request". You will receive a confirmation
email once your application has been submitted.<---
Linked Contact
Myriah Blair
Number
Events RFP 18/19/20/21: File Attachments
2. Please upload the provided complete event/program budget template here.
Snow Days 2021 RFP Event Budget .xlsx
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Snow Days Marketing Plan 2021.pdf
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
VSD_Sponsor Deck 2021.pdf
2020 Event Recap
VSD19_RECAP_TOWN OF VAIL.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant
Highline Imprint Highline Org Chart.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Snowdays_2019_Teaser_30_MM_FINAL.mp4
July 20, 2021 - Page 39 of 173
Expenses
Vail Snow Days 2021
> Expenses
Estimated Actual
Total Expenses $735,425.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rentals $31,500.00 Public Food + Beverage $15,000.00
Insurance $8,000.00 Private Food + Beverage $10,000.00
Sound/AV $57,150.00 Client/Staff Meals $4,000.00
Heavy/Large Equipment & Fuel $11,000.00 F&B Supplies $7,000.00
Trash/Composting $2,400.00 Total $36,000.00 $0.00
Restroom Utilities $7,500.00
Staff/Labor $74,500.00 Program/Lodging Estimated Actual
Security $15,550.00 Entertainment Fees $265,000.00
Vail PD $6,000.00 Rider Requirements $10,000.00
Emergency Services $5,000.00 Travel & Lodging $6,000.00
Banners - Printing & Signage $6,600.00 Sponsor Lodging $1,200.00
Plow Services $2,000.00 Production Manager $10,000.00
Misc. Supplies $3,500.00
ADA $1,750.00
VIP Amenties & Services $5,500.00
Total $237,950.00 $0.00 Total $292,200.00 $0.00
Marketing Estimated Actual Other Estimated Actual
Advertising - Radio $3,500.00 Project Fee $95,925.00
Advertising - Print $5,000.00 Charitable Contribution $3,000.00
Advertising - Social Media $8,000.00 Total $98,925.00 $0.00
Public Relations $5,000.00
Digital $5,400.00
OOH - Billboard/Comcast TV $6,000.00
Graphic Design $2,500.00
Website $5,000.00
Sponsor Fulfillment $3,500.00
Printing - Rack Cards, Posters $3,000.00
Marketing Firm $5,000.00
Recaps $750.00
Please complete the budget template with all event related expenses. If the categories are not relevant, you can skip
or rename them.
July 20, 2021 - Page 40 of 173
Expenses
Total $52,650.00 $0.00
Administrative Estimated Actual
Telephone/Internet $600.00
Photography $2,500.00
Video $3,400.00
Permit Fees $2,100.00
Postage/Shipping $200.00
In Kind Trades $2,500.00
Supplies-Office or Other $1,300.00
Credentials, Lanyards $2,000.00
Demographic Survey $500.00
Sales Tax $2,600.00
Administrative, CC/Bank Fees $1,800.00
Total $17,700.00 $0.00
July 20, 2021 - Page 41 of 173
Income
Vail Snow Days 2021
> Income
Estimated Actual
Total Income $740,000.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
0 Adults @ $5.00 $0.00
0 Children @ $2.00 $0.00
0 Other @ $1.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Programs/Advertising
Estimated Actual Estimated Actual
0 Covers @ $0.00 $0.00
0 Half-pages @ $0.00 $0.00
0 Quarter-pages @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Exhibitors/vendors
Estimated Actual Estimated Actual
0 Large booths @ $0.00 $0.00
0 Med. booths @ $0.00 $0.00
Small booths @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
<Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Revenue from other items
Estimated Actual Estimated Actual
0 Cash Sponsorships @ $0.00 $375,000.00
0 In Kind Sponsorships @ $0.00 $0.00
0 Donations @ $0.00 $0.00
July 20, 2021 - Page 42 of 173
Income
1 CSE Funding @ $0.00 $300,000.00
0 Grants @ $0.00 $0.00
1 F&B Sales @ $0.00 $65,000.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$740,000.00 $0.00
July 20, 2021 - Page 43 of 173
Summary
Vail Snow Days 2021
> Profit - Loss Summary
Estimated ActualTotal income $740,000.00 $0.00Total expenses $735,425.00 $0.00Total profit (or loss)$4,575.00 $0.00
Estimated Actual
$0.00
$100,000.00
$200,000.00
$300,000.00
$400,000.00
$500,000.00
$600,000.00
$700,000.00
$800,000.00
Total income
Total expenses
July 20, 2021 - Page 44 of 173
Vail Snow Days 2021 Marketing Plan
Est. Marketing Budget $52,650
Vail Snow Days will be strongly promoted through Vail Resorts/Vail Mountain to include: • Brand guidance and development support • Marketing strategy development • Tactical
execution of marketing plans across owned Vail channels and assets • Tactical execution of marketing plans in paid channels and assets • Design and production of marketing
assets • Content capture • Supporting local and on-mountain outreach for event communications • Support via owned and operated channels and venues (retail, restaurant, lodging,
and on-mountain) • Logistical support for on-mountain event elements, if any • Leverage Vail Resorts Public Relations for media inquiries, outreach, and hosting. • Partner with
Owned and Operated Lodging for event needs • Event performance analyses (destimetrics, guest experience insights, and guest feedback) The event will also be promoted through
a variety of partner activations including potential incentive trips/sweepstakes and event promotions at area accounts both locally and regionally.
Channels
Print Advertising in Vail Daily and other local/regional media outlets
Digital buys in similar media outlets
Radio and TV Advertising on local stations
Online Event Listings
Blast to E-Newsletter Subscribers (we have a database of past attendees)
Social Media on Facebook and Instagram including targeted ads
- Event Announcement, Event Component Feature, Partner Highlights, Consumer Promotion, Time-Relevant Posts
Creation of Event Posters to be placed around the Valley
Creation of Rack Cards to be distributed to hotels
Additional PR Efforts Locally and Regionally with general information and curated pitch stories
Banners and Event Signage to Promote the Event and Sponsors/Partners
Event Specific Website
Grassroots and Promotions
Concierge Visits
July 20, 2021 - Page 45 of 173
C R A F T I N G I M PA C T F U L
C O N N E C T I O N S
July 20, 2021 - Page 46 of 173
EVENT OVERVIEW
•Four days of Event activation
•Four nights of music, two free headliner concerts at
Ford Park concert venue
•Three-day interactive expo and demos in the Festival
Village
•Pub Crawls, Après and Late-Night Parties, Pray for
Snow Bonfire and Kick-off Party
Vail, CO
Nov. or Dec.2021
40K+ Attendees
VAIL SNOW DAYS
July 20, 2021 - Page 47 of 173
July 20, 2021 - Page 48 of 173
TOP DMA’S REPRESENTED
Colorado
California
Florida
Illinois
Texas
59%Male 41%Female
75%Age 25-54 16%Age 55+
33%Have a household income over $150,000
40,000 ESTIMATED EVENT ATTENDEES GUEST
PROFILE
July 20, 2021 - Page 49 of 173
5ACTIVATION
CONCEPTS
THOUGHT STARTERS
•3-Day custom activation footprint in Vail Village
and/or Mountain Plaza
•Ford Park concert venue on-site activations
•Private VIP opportunities
•Hosted après ski and late-night parties
•Vail merchant, restaurant, and lodging integrations
•Equipment demos
•Product sampling
July 20, 2021 - Page 50 of 173
LET’S TALK!
VAIL | 216 Main Street, Suite 230, Edwards, CO 81632
DENVER | 4100 W 38th Ave. Suite 201, Denver, CO 80212
970.331.5312 c
James Deighan
Partner, Strategic Partnerships
james@gohighline.com
July 20, 2021 - Page 51 of 173
VAIL SNOW DAYS RECAP REPORT
PREPARED FOR
July 20, 2021 - Page 52 of 173
VAIL SNOW DAYS OVERVIEW
DATES:December 12 –15, 2019
TOTAL ESTIMATED ATTENDANCE: 15,000
*Note: With record of in and out traffic at the concerts, estimated attendance: 17,000+
ESTIMATED TOTAL MEDIA IMPRESSIONS: 3,280,000+, a strong increase from 2018
LOCATIONS: Ford Park Parking Lot Concert Venue; Base of Gondola One, Mountain Plaza; International
Bridge; and Vail Village and Lionshead Bars and Restaurants; The Tavern, Arrabelle at Vail Square.
4-DAY, EARLY SEASON, FESTIVAL WEEKEND IN VAIL, CO
July 20, 2021 - Page 53 of 173
TOWN OF VAIL –PARTNER COLLABORATION
TOWN OF VAIL
The digital and social plan for Vail Snow Days included strong collaboration from Vail Mountain through inclusion
on Vail.com, and strong engagement on their Facebook and Instagram channels. Additional partnership cross-
promotions came from Town of Vail, Bud Light, Oakley and more. The partnerships offer strong leveraging and
exposure as highlighted in the media pages.
Brand Marketing & Signage Inclusions:
Town of Vail Logo Inclusion Throughout Multiple Medias
●Stage Scrim
●Event schedule signage at Base Areas
●Town of Vail Banner placed leading up to,
and throughout the event weekend
●Newspaper print advertising
●Event posters and handbills (Vail Snow Days and Snow Days LIVE!)
●Event Website
●Press Releases
●Grassroots and Community Outreach
●Event Specific Promo Video (Website and Social Channels)
Town of Vail Specific Branding and Additional Engagement:
●6 Town of Vail Banners placed at the concert venue at Ford Park Parking Lot & Festival Village
●Town of Vail Tent Usage at Ford Park Parking Lot Venue
July 20, 2021 - Page 54 of 173
EVENT SCHEDULE AND FEATURES
Vail Snow Days, the early season party, returned to Vail December 12 –15, 2019. The 4-day festival included
FREE headliner concerts, with the opportunity for guests to purchase a VIP experience each night. A full
weekend of action included Snow Days Live! with live tunes throughout town, lively festival village with
event partner activations, block party with partner activations, sampling and the Bluegrass & Bloodies event
to wrap up the weekend.
FREE CONCERT #1
Headliner: MODEST MOUSE
Opener: The Rad Trads
Ford Park Parking Lot Venue
Friday, December 13, 2019
Attendance: a total of 6,432 entered the venue
with the max capacity being 5,813 in the venue at one time.
July 20, 2021 - Page 55 of 173
EVENT SCHEDULE AND FEATURES
FREE CONCERT #2
Headliner: THE HEAD AND THE HEART
Opener: Rob Drabkin
Ford Park Parking Lot Venue
Saturday, December 14, 2019
Attendance: Diminished due to road closures. 3,879 entered the venue
with the max capacity being 2,654 in the venue at one time.
July 20, 2021 - Page 56 of 173
EVENT SCHEDULE AND FEATURES
SNOW DAYS LIVE!
In addition to the free concerts at Ford Park Parking Lot venue, Vail Snow Days promoted a variety of free
music that was scheduled throughout the village at Vail restaurants and bars. Snow Days Live! messaging was
included and promoted through print ads, website inclusion, posters and messaging at area locations.
•(9) Locations Included:
10th Mountain & Spirit
Company, BOL, Bridge
Street Bar, Shakedown
Bar, Tavern on the
Square, The Kings Club,
The Red Lion, Vail
Brewing Company, Vail
Chophouse
•(18) Entertainers/Bands
Participated
•(37) Time Slots of
Entertainment Were
Promoted on the Event
Website
July 20, 2021 - Page 57 of 173
EVENT SCHEDULE AND FEATURES
BLUEGRASS & BLOODIES presented by Jack Link’s Protein Snacks
PRAY FOR SNOW PUB CRAWL presented by Bud Light
The Tavern at Arrabelle Square
Sunday, December 15, 2019 | 9AM -1PM
The perfect closing to a snowy, magical Vail Snow Days weekend full of
action. Guests were encouraged to “shake off the daze” with the Jack
Link’s Cold Crafted Bloody Mary bar at the Tavern. Jack Link’s signature
recipe bloodies were topped with garnishes of the all new Cold Crafted
refrigerated snacks. The Spicy Bloody Mary mix was the most popular
among guests and it paired perfectly with the live bluegrass, from
Runaway Grooms.
Vail Village
Thursday, December 12, 2019 | 3PM –6PM
Vail Snow Days kicked weekend kicked off with a festive experience
through town! With bar promotions at Pazzo’s Pizzeria and Express Lift as
well as the pop-up location on International Bridge, guests were
delighted with complimentary beers, swag and raffle tickets for a chance
to win a Never Summer Snowboard or Goggles from Breckenridge
Brewery.
July 20, 2021 - Page 58 of 173
EVENT SCHEDULE AND FEATURES
FESTIVAL VILLAGE
Mountain Plaza, Gondola One
Friday, December 13 –Sunday, December 15, 2019 | 9AM-4PM
The weekend included all kinds of love from Vail Snow Days event
partners! The Vail guest was able to enjoy ski demos from Liberty Skis, gear
demos from Oakley, sampling from Nature Valley, Pepsi, Ripple Foods and
Kicking Horse Coffee and partner integrations from our friends at Audi,
Helly Hansen and GoPro.
BLOCK PARTY
International Bridge, Vail Village
Friday, December 13 –Sunday, December 15, 2019 | 11AM-6PM
Additional Vail Snow Days action took place in the heart of Vail Village,
including a variety of lively partner integrations from Bon & Viv, Jack Link's
Beef Jerky, Breck Brewery, and BABE Wine. Our friends from Nature Valley,
Ripple Foods, and FOUR Organics were on the move in the thick of the
snowy weather to continue the stoke of Vail Snow Days!
July 20, 2021 - Page 59 of 173
MEDIA
SNAPSHOT
A specific media plan was put in place for Vail Snow Days with targeted leads. Media included print, social digital,
influencer initiative, grassroots marketing and more.
OVERALL MEDIA IMPRESSIONS:3,284,571
MEDIA PLAN OVERVIEW FY20
IMPRESSIONS
FY19
IMPRESSIONS
Westword Print 43,000 139,435
Vail Daily Print 720,000 140,000
Two Parts Digital 94,562
Partner (AB Social Boost)374,000
Vail Daily Weekly 54,600
Digital Display 392,463
Vail Mnt Upsell Rotation 59,000 59,748
VSD Facebook/Instagram 443,506
Vail Facebook/Instagram 1,103,440 938,422
303 Magazine Digital 28,654
TV8 240,000
Pre-roll/Connected TV 129,802
Total 3,284,571 1,576,061
July 20, 2021 - Page 60 of 173
MEDIA
PRINT
Print Media focused on Front Range, Regional and Local print to reach the key demographics. Messaging focused
on the band announcement and 4-day festival weekend of action for Vail Snow Days.
VAIL DAILY PRINT
IMPRESSIONS:45,000/DAY
(15) HALF PAGE ADS
WESTWORD PRINT
WINTER PUBLICATION, SEASONAL
IMPRESSIONS:43,000
FULL PAGE AD
July 20, 2021 - Page 61 of 173
MEDIA
DIGITAL
Digital media targeted throughout the Front Range, Regional and Local providing a strong opportunity for
extended reach.
WESTWORD BANNER & STATIC AD
IMPRESSIONS:100,008
WESTWORD RESKIN:
IMPRESSIONS:6,214
VAIL DAILY WEB BANNER
IMPRESSIONS:125,000
July 20, 2021 - Page 62 of 173
MEDIA
DIGITAL
Additional digital media reach included Two Parts collaboration to target Front Range guests.
E-NEWSLETTER INCLUSION
IMPRESSIONS:50,000
EVENT CALENDAR INCLUSION
IMPRESSIONS:21,300
SOCIAL INCLUSIONS
IMPRESSIONS:23,262
July 20, 2021 - Page 63 of 173
PR MEDIA HITS
PUBLIC RELATIONS AND DIGITAL OUTREACH
A strategic public relations campaign was conducted for Vail Snow Days starting with the band announce on
October 10, 2019 with the campaign including (34) pieces of coverage totaling an estimated 83.1M Overall
impressions and 6.05M Views. Key PR Highlights below.
DO303
IMPRESSIONS:36,700
YAHOO.COM
IMPRESSIONS:2,052,000
MOUNTAIN LIVING MAGAZINE
IMPRESSIONS:1,340
July 20, 2021 - Page 64 of 173
SOCIAL ENGAGEMENTS
INTEGRATED SOCIAL PLAN
The social plan for Vail Snow Days included Facebook and Instagram with organic and paid posts, an influencer
program and cross-promotional efforts through event partners. Total impressions for the Vail Snow Days social
pages reached 443,500.
FACEBOOK
Impressions: 278,606
Followers: 802
Impressions per message sent: 39.8k
Engagements: 2,881
INSTAGRAM
Impressions: 164,900
Followers: 867
Impressions per message sent: 6,872.2
Engagements: 994
July 20, 2021 - Page 65 of 173
VAIL SNOW DAYS CREATIVE
ADDITIONAL CREATIVE EXAMPLES
TOWN OF VAIL BANNER,
BRIDGE STREET LOCATION
ROUNDABOUT BANNER SIGNAGE
(9) TOTAL POLES
GRASSROOTS MARKETING,
HANDBILLS
July 20, 2021 - Page 66 of 173
HIGHLIGHTS
July 20, 2021 - Page 67 of 173
HIGHLIGHTS
July 20, 2021 - Page 68 of 173
THANK YOU
WE APPRECIATE YOUR EVENT PARTNERSHIP AND LOOK
FORWARD TO PLANNING FOR 2020!
July 20, 2021 - Page 69 of 173
Highline + Imprint Events Collaborative
COMPANY ORGANIZATIONAL ROSTER
James Deighan Partner
Nicole Marsh Partner
Chris Starkey Partner
Myriah Blair CFO/Controller
Leslie Servantez Accounting
Eric Slayman Director of Sales & Business Development
Chad Dolan Sales/Sponsorship/Marketing
Katie Tille Executive Producer
Joseph Bearss Director of Operations
July 20, 2021 - Page 70 of 173
Attachment: Invalid File or Empty File
Snowdays_2019_Teaser_30_MM_FINAL.mp4
The file Snowdays_2019_Teaser_30_MM_FINAL is corrupt or in an unsupported format.
July 20, 2021 - Page 71 of 173
Contacts: Myriah Blair
First Name:
Myriah
Last Name:
Blair
Linked User Form
myriah@gohighline.com
July 20, 2021 - Page 72 of 173
2019 CSE Reviews: 28039368
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VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: 2022 B udget Preview
P RE S E NT E R(S ): K athleen Halloran, F inance Director and Carlie S mith, F inancial Services
Manager
AC T IO N RE Q UE S T E D O F C O UNC I L: Provide feedback to staff in preparation for the 2022
B udget process.
B AC K G RO UND: The budget preview meeting kicks off the annual budget process, which after
multiple Council meetings on various budget topics culminates in two readings of a budget
ordinance later in the year.
S TAF F RE C O M M E ND AT IO N: Provide feedback to staff on preliminary revenue assumptions
and long term capital planning.
AT TAC H ME N TS:
Description
2022 Budget Preview
2022 Budget Preview Power Point
July 20, 2021 - Page 92 of 173
TO: Vail Town Council
FROM: Town Manager / Department Heads
DATE: July 20, 2021
SUBJECT: 2022 Budget Preview
I. SUMMARY
The purpose of this meeting is to provide a high-level preview of the town’s 2022 budget
process and gather feedback from Council on preliminary budget assumptions. This feedback
will be used for the creation of the 2022 draft proposed budget to be presented to Council on
September 21st. The final budget ordinance reading is scheduled for October 19th.
II. BACKGROUND
During the 2022 budget development, departments are working to propose a budget that will
include the most prioritized goals and initiatives stated as outlined in the Council Action Plan:
GROW A BALANCED COMMUNITY: Engage our community on honoring our social,
recreational, cultural, educational, and environmental values that will guide sustainable
strategies throughout our neighborhoods as the foundation of our town’s continued
success.
July 20, 2021 - Page 93 of 173
Town of Vail Page 2
ELEVATE THE EXPERIENCE: Deliver on the promise, “VAIL, Like nothing on earth,”
that also supports “preserving our earth,” in everything we do.
ENHANCE THE LOCAL ECONOMY: Preserve our vibrant and diverse economy that
keeps Vail at the forefront of our resort competitors.
PRESERVE OUR NATURAL ENVIROMENT: Balance our economic, environmental,
and social needs to deliver a sustainable community.
In addition to the key initiatives in the Council Action Plan, there are standard budget
philosophies and practices developed over time and agreed to or revised by Council that are
used to develop the budget. Should restate them (briefly…bullet points are fine) here for outside
readers
III. BUILDING THE BUDGET
The base information to begin the budget process consists of revenue projections and
reserve levels. Reserves have been adjusted to reflect budget appropriations that
occurred mid-year.
Revenue Projections:
Revenue projections set the stage for direction given to the internal departments regarding
annual operating expenditures. Staff is proposing a conservative approach to revenue
projections based on a cautiously optimistic economic outlook. In the most recent
supplemental Council approved phasing down to the lowest level of the town’s recession plan,
the “minor” phase, based on strong spring and early summer revenue collections. The 2022
proposed projections reflects a phasing out of the town’s recession plan.
The town’s 2022 budget is funded by a projected $72.7 million. Excluding one-time
revenues such as the debt proceeds related to the Public Works Shops and Residences
at Main Vail projects along with federal transit grants, the 2022 proposed revenue reflects
an increase of 1.0% from the 2021 amended budget and decrease of 3% compared to
2019 actual results.
Sales tax is the town’s largest generator of revenues and was most impacted by the COVID-19
pandemic. 2020 sales tax collections totaled $25.0M, down 14.6% from 2019. Despite large
impacts to sales tax collections between the months of March and July, collections began to
rebound in late summer. Then going into the fall (September through November), the town
experienced record-breaking collections helping to offset some of the losses from earlier in the
year. Heading into the 2020/2021 ski season sales tax collections again began to dip when
compared to 2019 but still fared better than initially anticipated. By March 2021, monthly sales
tax collections had once again began experiencing record breaking monthly collections and
have continued to exceed expectations as well as previous monthly highs. Sales tax collections
to date total $14.1M, down 4% from 2019. 2022 sales tax is projected at $28.4M, down 3%
from 2019 but up 3% from the 2021 amended budget. This projection blends the pre-
pandemic year of 2019, the highest year on record, with the conservative 2021 amended
budget. Staff will continue to evaluate and update revenue forecasts throughout the budget
process.
July 20, 2021 - Page 94 of 173
Town of Vail Page 3
RETT Tax is proposed at $7.5 million, down 6.3% from the 2021 amended budget and
down 28.2% from 2020, a record year for RETT with $10.4 million in collections. Starting
in July of 2020, the town began to see dramatic increases in real-estate sales. While
RETT collections have remained strong, staff is not projecting to stay at those record
levels.
Parking revenues are proposed at $6.5 million, down 2.1% from the 2021 amended budget and
down 3.1% from 2019. During 2021, daily parking sales surpassed 2019 during the early winter
season as more peopled opted to park in the town’s parking structure than to use public
transportation. The 2022 budget projects parking sales to be flat with 2019 actuals, which was a
record year for daily sales. 2022 pass sales are budgeted down 3% from 2019 due to an
expected decrease in sales to Vail Health and the Steadman Clinic now that the hospital parking
garage is completed. The proposed budget does include revenue from a paid summer parking
model.
Property tax collections are estimated at $6.0 million, up 5.4% from 2021. 2022 is reflective of
an assessment year. A more accurate estimate will be available in August, when the County
Assessor releases initial projections.
Construction Use Tax is proposed at $2.8 million for 2022, a decrease of 13.8% from the
2021 amended budget. This projection is based on a three-year average of construction
use tax collections plus estimates for the Park Meadows/Alura development. This
projection may increase as staff is reviewing other upcoming major redevelopment
projects. Construction fees such as building permits, plan check fees, and design review
fees are proposed at $1.9M for 2022, flat with the 2021 amended budget.
Operating Budget:
In response to the economic impacts of COVID-19, departments were asked to cut budgets by
10% and then were asked to maintain those reductions into 2021 with the exception of newly
identified expenditures or COVID related expenses. As the town phases out the recession plan,
staff is proposing that each department reevaluate their needs and priorities to maintain a high
level of municipal services outside of the pandemic. Moving out of the recession plan, operating
expenditures will also focus on programs, projects, and initiatives that have been identified and
prioritized by Council.
A Staff and Compensation discussion is scheduled for September 7th with Town Council and will
include the following topics:
• Evaluation of compensation strategy
• Analysis of internal housing programs
• Estimated healthcare costs
• Focus on succession planning
• Strengthen Recruiting and Retention
• Multi-Seasonal Employee Benefits
• Outcomes from Great Place to Work survey
July 20, 2021 - Page 95 of 173
Town of Vail Page 4
Reserves & Capital Plan
Town reserves were $116.6 million at the end of 2020. During 2021, the town has several
large capital projects planned utilizing reserves including water quality infrastructure
improvements, bus replacements, the expansion of the public works streets building, and solar
panels at the public works shops location. By end of 2021 reserves are expected to total
$94.0M. Of that $70.9M is available to use of new programs, initiatives, and capital projects.
The Vail Reinvestment Authority is another source of available funds but can only be used for
projects within the district. There will not be significant funds available until 2023 due the
Frontage Road roundabout project and the construction of the temporary Children’s Garden of
Learning facility however the VRA will have an estimated $51.0M of available funds between
now and 2030. All VRA funds MUST BE used by June 30, 2030. The VRA also has potential
bonding capacity. As the VRA nears its expiration, bonding will become less feasible. Staff is
currently obtaining updates on the VRA’s debt capacity. Possible future projects that have been
identified to utilize VRA funds include a new oversized vehicle parking location as well as
projects identified within the Civic Area Master Plan such as the renovation of Dobson arena
and updates to the town’s library.
The current 5-year capital plan is attached for informational purposes. Please see Attachment
A. This document has only been updated to reflect 2021 supplemental adjustments. Staff will
return on September 7th with the updated five-year capital plan. To-date, notable projects
proposed for 2022 include:
Capital Projects Fund
• Placeholder for Civic Area Redevelopment
• Fire Truck Replacement ($1.7M)
• Fire Station Alerting System ($230K)
$82.4
$72.5
$93.7
$103.7
$116.6
$94.0 $91.5
-
20
40
60
80
100
120
140
2016 2017 2018 2019 2020 2021
Amended
2022Millions All Other
RETT Fund
Capital
Projects
Fund
General
Fund
Reserve Min
July 20, 2021 - Page 96 of 173
Town of Vail Page 5
Real Estate Transfer Tax Fund
• Gore Valley Trail Realignment ($1.8M)
• Nature Center Redevelopment ($4.0M)
Housing Fund
Residences at Main Vail ($24.5M)
Unfunded Projects
• Timber Ridge Redevelopment
• Civic Center Plan (Dobson/Library)
• Purchase and development of the East Vail CDOT Parcel
• Other Future Housing Opportunities
• CGL Long-term Permanent Location
ACTION REQUESTED
The feedback given during this work session will help establish a foundation from which to build
the 2022 budget and is not considered an “approval” of any particular item within the budget.
Upcoming budget presentations will provide more opportunities for adjustments. However, in
order to give direction to departments in beginning to build their budgets, staff is requesting
feedback on the following:
1. Does Council agree with the standard budget philosophies and practices?
2. Does Council have comments on staff’s preliminary revenue assumptions?
3. Does Council support an evaluation of department operating expenditures
outside of the recession plan?
4. Staff will be bringing the capital plan and a compensation study on
September 7th. Are there any items we’ve missed or other considerations
for these items?
5. Is there anything else you would like staff to be aware of as we build the
budget?
July 20, 2021 - Page 97 of 173
2021Amended 2022 2023 2024 2025 2026Total Sales Tax Revenue: 27,500,000$ 27,600,000$ 29,000,000$ 29,580,000$ 30,172,000$ 31,680,600$ 2021: Increase sales tax revenue based on YTD collections plus flat with 2020; 2025 based on a 15% increase in sales taxSales Tax Split between General Fund & Capital Fund62/38 62/38 62/38 62/38 62/38 62/38Sales Tax - Capital Projects Fund 10,450,000$ 10,488,000$ 11,020,000$ 11,240,400$ 11,465,360$ 12,038,504$ 2021: Adjust sales tax split back to 62/38Use Tax 3,250,000 2,200,000 2,244,500 2,289,890 2,336,188 2,383,412 2021: Increase use tax based on YTD collectionsFranchise Fee 193,800 204,000 208,080 212,242 216,486 220,816 1% Holy Cross Franchise Fee approved in 2019; 2022-2035 based on 2% annual increaseOther State Revenue 1,975,207 ----- $1.09M FASTER for electric bus chargers, $525 CDOT bus grant; $350K CDOT 50% match grant for bus transportation mgmt. systemLease Revenue164,067 164,067 164,067 172,270 180,884 180,884 Per Vail Commons commercial (incr. every 5 years); adjusted to remove residential lease revenue ($38K)Project Reimbursement1,911,000 300,000 ---- 2021: $60K Vail Health Reimbursement for Frontage Rd Improvements project, $351K from ERWSD for Frontage Road Improvements project; $1.5M from traffic impact fee from Vail Health for Vail Health/ Frontage Road Project; 2020: $29,676 for traffic impact fee reimbursement from VVMC/Frontage Rd projects, $50K use of Holy Cross funds for Big Horn Rd Intermountain project; Timber Ridge Loan repayment2,363,087 -----2021: Payoff of TR Loan (originally budgeted to be paid off in 2028)Earnings on Investments and Other38,978 112,865 206,535 175,174 182,679 211,100 2021: 0.7% returns assumed on available fund balanceTotal Revenue20,346,139 13,468,932 13,843,182 14,089,976 14,381,597 15,034,716 FacilitiesFacilities Capital Maintenance 748,500 489,500 615,000 469,500 450,000 463,500 2021: garage door replacements ($50K), PW boiler replacement ($20K), 2nd phase of transit center skylight replacement ($50K), Buzzard Park repairs ($41K); 2022: Fire Station interior paint ($35K), Library Skylight maintenance ($150K), PW roof repairs ($50K), Phase 3 of transit center skylight replacement ($50K); 2023: Fire Station II exhaust extraction system ($75K), library air handling replacement ($125), Bus barn gradient tube replacement ($50K); 2024: PW 30% roof replacement ($75K), Buzzard Park repairs ($75K), Buzzard Park roof repairs ($50K), transit office windows and doors ($25K), PW overhead garage door ($50K), PW carpet replacement ($50K)Municipal Complex Maintenance 630,234 335,000 205,000 260,000 250,000 257,500 2021:Admin Upper level system installation ($175K), PD Stucco patching and painting ($40K), PD wood siding replacement ($30K); 2022: Replace HR heat system ($100K); 2020: PD locker room and restroom repairs ($50K), Comm Dev window replacement ($100K), Comm Dev interior wall and ceiling maintenance ($30K); 2023: Comm Dev boiler replacement ($100K), Comm Dev air handler replacement ($75K); 2024: PD roof replacement ($150K), PD boiler tube repairs ($50K); 3% annual increase 2025-2035Welcome Center/Grandview Capital Maintenance 100,000 25,000 25,000 50,000 25,000 25,750 2021: $100K Furniture replacement in Vail Village Welcome Center; 2024: furniture upgrades ($50K); 3% annual increase 2026-2026Donovan Pavilion 1,476,096 -----2021: Remodel and Upgrades to Pavilion; Relocation of HVAC systemSnowmelt Boilers1,000,000 500,000 500,000 ---2021-2023: Replacement of TRC 8 boilers (2 per year); 2032: Boiler Replacement placeholderPublic Works Shops Expansion18,769,259 -----Expansion and remodel of the Public Works shop complex as outlined in an updated public works master plan (previously completed in 1994). The plan will ensure shop expansions will meet the needs of the department and changing operations; 2019-2020: Phase I includes demo and reconstruction of a two story streets building; retaining wall construction, new cinder building, relocation of the green house building, and a vertical expansion allowance for future building options. Lease financing in 2021 included below.Arabelle Snowmelt Boilers--190,000 ---2023: Shared expense with Arrabelle for streetscape heat; Boiler replacementPublic Works Building Maintenance300,000 -----2021: $300K to replace two HVAC units at Public WorksTotal Facilities23,024,089 1,349,500 1,535,000 779,500 725,000 746,750 TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCECAPITAL PROJECTS FUND 1 Attachment AJuly 20, 2021 - Page 98 of 173
2021Amended 2022 2023 2024 2025 2026TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCECAPITAL PROJECTS FUNDParkingParking Structures955,754 785,000 940,000 1,040,000 900,000 927,000 2020-2035: Various repairs including deck topping replacement, expansion joint repairs, ventilation, HVAC, plumbing and other structural repairsOversized Parking Area100,000 -----Design and survey costs for new oversized parking areaParking Entry System / Equipment1,325,148 -----2021: $1.325K for a new parking systemRed Sandstone Parking Structure (VRA)30,000 -----2021: Re-appropriate $30K for landscaping at the Red Sandstone Parking StructureLionshead Parking Structure Landscape Renovations (VRA) 30,291 -----2021: complete landscaping at the Lionshead parking structure ($30.3K);Total Parking2,441,193 785,000 940,000 1,040,000 900,000 927,000 TransportationBus Shelters 259,721 30,000 30,000 30,000 30,000 30,000 Bus shelter annual maintenance; 2020 includes Lionshead transit center Westbound Bus shelterReplace Buses3,455,822 -6,000,000 2,200,000 --2021: Re-appropriate $3.5M for buses ordered in 2020 with delivery in 2021 2023: Replace 6 buses with electric buses; 2024: Replace 2 electric busesBus Transportation Management System760,000 -----2021: $760K for a new bus transportation mgmt. system. This includes a $350K 50% CDOT grant and $350K savings from "Replace Buses" project to upgrade bus transportation system; $350K CDOT grant; $60K additional needed per contractTraffic Impact Fee and Transportation Master Plan Updates330,000 -----2021: $30K to perform traffic counts pending the West Vail Master Plan; $300K to update Vail transportation master plan pending the outcome of the West Vail Master Plan ($300K)Hybrid Bus Battery Replacement165,000 ----360,000 2021: Scheduled replacement placeholder; Estimated life of 6 years; While batteries are passed their lifecycle replacement has not been needed as of yet; 2023: Scheduled replacement placeholder; Estimated life of 6 years; While batteries are passed their lifecycle replacement has not been needed as of yet; Electric bus chargers and electrical service rebuild1,267,279 --400,000 --2021:$1.3M to continue to construct electric bus charging station and electrical service infrastructure at Lionshead and Vail Village Transit centers; $1.1M in grant revenue will offset cost of this project; 2024: New charging station placeholders for additional electric buses added to fleetTotal Transportation6,237,822 30,000 6,030,000 2,630,000 30,000 390,000 Road and BridgesCapital Street Maintenance1,225,000 1,405,000 1,350,000 1,475,000 1,350,000 1,390,500 On-going maintenance to roads and bridges including asphalt overlays, patching and repairs; culverts; 2022/2023 includes asphalt and mill overlay ($575K); 2024 includes surface seal ($190K); asphalt mill overlay ($565K); 2029-2031 include large overlay projectsStreet Light Improvements 219,369 75,000 75,000 75,000 75,000 80,000 Town-wide street light replacementSlifer Plaza/ Fountain/Storm Sewer73,417 -----2021: Re-appropriate $73.4K for water quality vaultVail Health / TOV Frontage Road improvements 7,500,000 -----2021: VH plans for expansion; Improvements would span from LH Parking structure to Municipal building; $6.0M funded by VRA in 2021, Traffic impact fee ($1.5M), Timing of this project is pending the Civic Center Master PlanNeighborhood Bridge Repair--1,500,000 --400,000 2023: Replace Bighorn Rd Bridge bridge rails and culvert headwalls ($800K); Repairs to Nugget Plan bridge rails to meet current safety standards ($350K); Replace Lupine Drive Bridge guardrail to meet current safety standards ($350K)Seibert Fountain Improvements60,000 -----2021: 60K for Fountain software system and valve upgrades at Seibert FountainNeighborhood Road Reconstruction1,500,000 -----2021: East Vail road Major Drainage Improvements construction ($1.5M)Vail Village Streetscape/Snowmelt Replacement1,250,000 -1,500,000 1,500,000 --Replacement of 18 yr. old streetscape and snowmelt infrastructure in Vail Village Vail Road Sidewalk Construction----650,000 -2025: Sidewalk construction on Vail Rd. between Beaver Damn and Forest Rd. 2 July 20, 2021 - Page 99 of 173
2021Amended 2022 2023 2024 2025 2026TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCECAPITAL PROJECTS FUNDEast Mill Creek Culvert Replacement----650,000 -2025: Replace the metal pipe culvert from Vail Valley drive from Gold Peak to Manor VailSandstone Creek Culvert Replacement at Vail View----650,000 -2025: Replace the metal pipe culvert at Sandstone Creek and Vail View DriveLionshead Streetscape/Snowmelt Replacement (VRA)--1,500,000 1,500,000 --2023-2024: Replacement of 18 yr. old streetscape and snowmelt infrastructure in LionsheadTotal Road and Bridge11,827,786 2,480,000 5,925,000 4,550,000 3,375,000 7,870,500 TechnologyTown-wide camera system30,022 22,000 22,000 22,000 100,000 25,000 $22K Annual maintenanceAudio-Visual capital maintenance94,978 18,000 18,000 18,000 18,000 18,000 $18K annual maintenance / replacement of audio-visual equipment in town buildings such as Donovan, Municipal building, Grand View, LH Welcome Center; 2021: $100K Welcome Center video wall replacementDocument Imaging50,000 50,000 50,000 50,000 50,000 100,000 Annual maintenance, software licensing, and replacement schedule for scanners and servers includes $2.5K for LaserficheSoftware Licensing645,670 580,000 580,000 580,000 580,000 580,000 Annual software licensing and support for town wide systemsHardware Purchases150,000 50,000 50,000 50,000 50,000 50,000 2021: Time Clock Replacement ($125K); workstation replacements ($50K); 2021-2025: $50K for workstation replacements (20-25 per year)Website and e-commerce102,466 60,000 60,000 60,000 60,000 150,000 2021: $50K for new Vailgov.com website framework and website upgrades; Internet security & application interfaces; website maintenance $12K; Vail calendar $24K; domain hosting $15K; web camera streaming service $24KFiber Optics / Cabling Systems in Buildings597,215 50,000 50,000 50,000 50,000 500,000 2021: Add additional fiber infrastructure to connect critical IT equipment locations including the Village parking structure; the Muni Building; LH Parking Structure; and the West Vail Fire Station ; 2022-2035: Repair, maintain & upgrade cabling/network Infrastructure $50K; Also includes placeholder for additional fiber infrastructure growthNetwork upgrades141,708 30,000 30,000 30,000 100,000 30,000 Computer network systems - replacement cycle every 3-5 years; Data Center (Computer Rooms)233,952 30,000 30,000 30,000 30,000 30,000 2021: $125K for data center equipment annual maint; Re-appropriate $73.4K to continue Data Center remodel; $30K annual maintenanceBroadband (THOR)94,800 94,800 94,800 94,800 94,800 150,000 2021-2024: $94.8K annual broadband expenses, potential future revenuesBus Camera System--15,000 ---2023: $15K for Installation of software and cameras in busesBusiness Systems Replacement85,000 - 30,000 - - 100,000 2021: HR Performance mgmt. system ($55K); 2021 and 2023: $30K every other year for parking system upgrades; Total Technology2,225,811 984,800 1,029,800 984,800 1,132,800 1,733,000 Public SafetyPublic Safety System / Records Mgmt. System (RMS) 62,883 50,000 50,000 50,000 50,000 50,000 2021:$50K Annual capital maintenance of "County-wide "Computer Aided Dispatch/Records Mgmt. System"; includes patrol car and fire truck laptops and software used to push information to TOV and other agencies; TOV portion of annual Intergraph software maintenance; $12.8K for PD Brazos systemPublic Safety Equipment 170,808 101,548 101,548 101,548 101,548 150,000 2021: Replacement of body worn camera program and storage software mgmt. system, tasers, and holsters; $101.5K per year for body worn camera systemFire Safety Equipment25,000 99,000 --345,000 50,000 2021: Wildland personnel protection equipment ($25K) deferred from 2020; 2025/2026 Placeholders for future fire equipment replacement and upgradesThermal Imaging Cameras- 12,000 ----For the purchase of 3 cameras (2019,2020,2022) which will allow firefighters to see through areas of smoke, darkness, or heat barriers; 2028/2031/2032/2024: Placeholders for thermal camera replacementFire Station Alert System- 230,000 - - - - 2022: Fire Station Alerting System to improve response times. This system will work with the Dispatch system and the timing is being coordinated with Eagle River Fire. Deferred $198K from 2020 3 July 20, 2021 - Page 100 of 173
2021Amended 2022 2023 2024 2025 2026TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCECAPITAL PROJECTS FUNDRadio Equipment replacement/expansion---720,000 --Replacements of radios for PW, PD and Fire (approximately every 5 years)Fire Truck Replacement880,000 1,700,000 400,000 ---2021: Replacement of Engine I purchased in 2011; 2022: Replacement of Ladder truck (aerial apparatus) purchased in 2000; 2023: Type 3 Truck (heavy wildland engine); 2028/2030 Replacement of Fire Engines based on vehicle lifeTotal Public Safety1,138,691 2,192,548 551,548 871,548 496,548 250,000 Community and Guest Service Children's Garden of Learning Temporary Facility Relocation 2,737,992 -----2021: $460K per contract; Re-appropriate $278K design for CGL temporary facility; Children's' Garden of Learning temporarily facility ($2.0M); 2020: Design for temporarily relocation of the Children's Garden of Learning ($335K); Pepi's Memorial20,000 Pepi's Memorial in Pepi's Plaza ($20K)Energy Enhancements223,847 -----Electric car charges and infrastructure at various town locations and Holy Cross transformer ($223.8K)Pedestrian Safety Enhancements25,000 -----$25K for planning and design for lighting replacement project budgeted in 2022 ($1.4M)Civic Area Redevelopment-1,000,000 ----Explore outcomes of the Civic Center Master Plan such as feasibility studies / design will be reflected as savings in 2020 and deferred until 2022Underground Utility improvements15,459 -----2021: Re-appropriate $15.5K for various underground utility projectsGuest Services Enhancements/Wayfinding25,482 -150,000 ---2021: Re-appropriate $25.5K to continue street sign upgradesRockfall Mitigation near Timber Ridge40,679 -----2021; Re-appropriate $40.7M for annual rock wall maintenanceVehicle Expansion40,000 ----- 2021: $40K for new PD detective take-home vehicleCouncil Contribution: Children's Garden of Learning-Capital 12,000 12,000 12,000 12,000 12,000 12,000 2021: CGL Annual Contribution ($20K total with $12K for capital improvements and $8K for employee childcare subsidy) remaining for capital maint. ImprovementsTotal Community and Guest Service3,140,459 1,012,000 162,000 12,000 12,000 6,012,000 Total Expenditures50,035,851 8,833,848 16,173,348 10,867,848 6,671,348 17,929,250 Other Financing Sources (Uses)Debt Financing for Public Works shop15,190,000 -----Debt Issuance Cost(190,000) -----Debt Service Payment(1,155,905) (1,200,000) (1,200,000) (1,200,000) (1,200,000) (1,200,000) Transfer from Vail Reinvestment Authority9,078,004 50,000 1,550,000 1,550,000 50,000 6,050,000 2021: $229K for LH transit center bus stop; $30.3K reappropriation for LH transit landscape improvements; $30K for Red Sandstone landscaping; VH plans for expansion; Improvements would span from LH Parking structure to Municipal building; $6.0M funded by VRA; Lionshead Parking Structure $50K; CGL Temp Facility $2.73M 2023-2024: Lionshead streetscape/snowmelt replacementTransfer to Residences at Main Vail(1,500,000) -----Transfer to Residences at Main Vail Fund to phase one expendituresTransfer to Housing Fund(3,190,000) (2,500,000) (2,500,000) (2,500,000) (2,500,000) (2,500,000) Transfer to Housing Fund; 2.5M per year; $1.5M Debt Service for Residence at Main VailTotal Other Financing Sources and Uses18,232,099 (4,850,000) (2,150,000) (2,150,000) (3,650,000) 2,350,000 Revenue Over (Under) Expenditures(11,457,613) (214,916) (4,480,166) 1,072,128 4,060,249 (544,534) Beginning Fund Balance41,177,524 29,719,911 29,504,995 25,024,829 26,096,957 30,157,206Ending Fund Balance29,719,911 29,504,995 25,024,829 26,096,957 30,157,206 29,612,672 4July 20, 2021 - Page 101 of 173
2021Amended 2022 2023 2024 2025 2026RevenueReal Estate Transfer Tax 8,000,000$ 8,000,000$ 8,159,980$ 8,323,190$ 8,489,641$ 8,659,422$ 2021 flat with 2021 plus increase based on YTD; 2023-2035: 2% annual increaseGolf Course Lease170,000 171,700 173,417 175,151 176,903 178,672 Annual lease payment from Vail Recreation District; annual increase will be based on CPI; New rate effective 2020 with lease signed in 2019; Rent income funds the "Recreation Enhancement Account" belowIntergovernmental Revenue320,000 20,000 20,000 20,000 20,000 20,000 2021: $300K Reimbursement from ERWSD for Dowd Junction retaining wall project; $20K lottery proceedsProject Reimbursements11,200 - - - - - 2021: VRD Reimbursement for annual Synexis Maint.Donations35,782 - - - - - 2021: Re-appropriate $35.8K unused donation from East West for Ford Park art spaceRecreation Amenity Fees85,000 10,000 10,000 10,000 10,000 10,000 2021: $75K of additional recreation amenity fees based on YTD collections; 10K annuallyEarnings on Investments and Other63,575 92,931 42,071 83,867 107,070 121,729 2021: $32K Clean Up Day ; 2021-2035: 0.7% interest rate assumedTotal Revenue8,685,557 8,294,631 8,405,468 8,612,208 8,803,614 8,989,823 ExpendituresManagement Fee to General Fund (5%)350,000 400,000 407,999 416,159 424,482 432,971 5% of RETT Collections - fee remitted to the General Fund for administrationWildlandForest Health Management344,707 236,202 240,900 245,700 250,600 255,600 2021: 2021: $7.5K use of grant for chipping program over hire; $1.8K transfer from Booth Creek project for hose replacement used on Booth Creek burn; Salary Adjustments; Correct forest health personnel budget to more accurately reflect personnel costs previously budgeted in the GF; Operating budget for Wildland Fire crew; 2022-2035 2% increaseWildland Fire Shelter-- - 17,500 - 17,000 2024: To purchase a wildland shelter safety deviceTotal Wildland344,707 236,202 240,900 263,200 250,600 272,600 ParksAnnual Park and Landscape Maintenance2,054,103 1,677,755 1,711,310 1,745,536 1,780,447 1,816,056 2021: Salary adjustments; Correct parks personnel budget to more accurately reflect personnel costs previously budgeted in the GF; flat with 2020 original; Ongoing path, park and open space maintenance, project mgmt.; Town Trail Host volunteer program ($16,000), “Clean-up after your K-9” media campaign ($2,000), and a planning effort with the USFS to generate long-term solutions ($30,000); 2022-2035 2% increasePark / Playground Capital Maintenance171,401 125,000 125,000 125,000 125,000 127,500 2021: Annual maintenance items include projects such as playground surface refurbishing, replacing bear-proof trash cans, painting/staining of play structures, picnic shelter additions/repairs, and fence maintenance; Re-appropriate $76K for heater in Ford Park restrooms ($46K) and to transfer $30K to Stephen's park to complete projectRec. Path Capital Maint159,717 85,000 85,000 85,000 85,000 86,700 2021: Re-appropriate $74K for amphitheater bridge railings and decking; $85K for annual Capital maintenance of the town's recreation path systemTree Maintenance85,888 75,000 75,000 75,000 75,000 85,000 On going pest control, tree removal and replacements in stream tract, open space, and park areasStreet Furniture Replacement85,000 85,000 85,000 85,000 85,000 86,700 Annual street furniture replacementCovered Bridge Pocket Park Rehabilitation111,073 - - - - - 2021: $111.1K complete Pocket Park rehabilitationStephens Park Safety Improvements63,176 - - - - - 2021: Re-appropriate $33.1K for Stephens Park safety improvements; transfer $30 from park capital maint Vail Transit Center Landscape32,817 - - - - - 2021: $32.8K for completion of landscaping at Vail transit centerSunbird Park Fountain Repairs15,000 - - - - - 2021: $15K Installation of Clear Comfort advanced oxidation commercial pool sanitation system to water safe for kidsFord Park Enhancement: Priority 3 Landscape area75,000 - - - - - 2021: Re-appropriate for $75K for landscaping around playground ad basketball courtFord Park: Synthetic Turf Replacements10,000 - 410,000 - - - 2021: $10K Continue turf reduction project at Ellefson park; 2023: Scheduled replacement of synthetic turf based on 7 year life expectancyFord Park Lower Bench Turf/Irrigation-- - 300,000 - - 2024: Replacement of worn turf grass area and inefficient irrigation systemFord Park Playground Improvements200,000 - - - - 300,000 2021: Safety Improvements to the Ford Park play area including wooden bridge to boulder area, expansion to toddler area, ADA upgrades, and replacement of a safety net ($200K); 2026: Renovation of Western half wooden structure from mid 1980's ($300K)Playground/Park Roofing Replacements75,000 - - - - - 2021: Replacing cedar shake roofs at Ford Park, Ellefson Park, and Buffeher Creek Park to address fire safetyKindel Park/Mill Creek175,000 - - - - - 2021: Improvements to heavily worn stream tract between Hanson Ranch Rd and Pirateship parkBig Horn Park Improvements55,000 - - - - - 2021: Safety Improvements to Bighorn park including stairway/handrails and resurfacing near picnic tables and grills ($55K); 2019: Renovation of park wooden structure ($150K)Total Parks3,368,175 2,047,755 2,656,310 2,790,536 3,050,447 2,801,956 TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCEREAL ESTATE TRANSFER TAX 5 July 20, 2021 - Page 102 of 173
2021Amended 2022 2023 2024 2025 2026TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCEREAL ESTATE TRANSFER TAX Rec Paths and TrailsVail Valley Drive Path Extension: Ford Park to Ptarmigan42,659 - - - - - 2021: $42.7K to plan and design future improvements of Vail Valley Drive pathVail Valley Drive Path Extension: Ptarmigan West to GC Mtn Building42,659 - - - - - 2021: $42.7K to plan and design future improvements of Vail Valley Drive pathAdvisory Bike Lanes on Vail Valley Drive75,000 - - - - - 2021: Add an advisory bike lane on Vail Valley DriveGore Valley Trail Bridge Replacement40,000 - 400,000 - - - 2021: Design and planning for Gore Valley Trail Bridge replacement; 2023: Bridge replacements ($400K)Gore Valley Trail Realignment 124,428 1,800,000 - - - - 2021: $124.4K for Gore Valley trail re-alignment design; 2022: $1.8M for construction to realign Gore Valley Trail- cost share with Vail ResortsEast Vail Interchange Improvements253,818 - - - - - 2021: $253K to continue East Vail interchange projectDowd Junction repairs and improvements799,155 - - - - - 2021: Continue Re-stabilization of Dowd Junction path ($2.1M); Repairs to culverts, drainage, and preventative improvements; project in cooperation with Eagle River Water and Sanitation; offset with reimbursement of $300K reimbursement from ERWSDGore/Deluge Lake Trailhead Parking/Restroom-- - - 400,000 - Improvements to the Gore Creek/Deluge Lake trailhead to improve parking, safety, traffic flow and addition of a restroom facilityGore Valley Trail Fence Replacement at Dowd Junction50,000 - - - - - 2021: Replace wood fence along Gore Valley Trail in Dowd Junction in conjunction with CDOT wildlife fence projectGore Valley Trail Reconstruction -- 80,000 - 80,000 - 2021: Gore Vailley Trail MaintTotal Rec Paths and Trails1,427,719 2,180,000 755,000 - 880,000 - Recreational FacilitiesNature Center Operations90,000 90,000 90,000 90,000 90,000 95,000 Nature Center operating costs including $75K Walking Mountains contract and $15K for maintenance and utilitiesNature Center Capital Maintenance55,165 38,690 - 8,064 - - 2021: Re-appropriate $50K placeholder for nature center maint and repairs; 2022: Wood siding and trim repairs ($11.4K), open rail fencing replacement ($13.4K); 2024: path and walkway repairs ($8.1K)Nature Center Redevelopment383,522 4,000,000 - - - - 2021: $383.5K for further planning and design for a nature center remodel; 2022: Placeholder for new Nature Center buildingGolf Clubhouse & Nordic Center24,809 - - - - - 2021: Final art purchases for Clubhouse and Nordic Center; art budget was 1% of original project budgetLibrary Landscape and reading area- 100,000 - - - - 2022: Exterior landscaping and site work enhancements for an outdoor reading areaTotal Recreational Facilities553,496 4,228,690 90,000 98,064 90,000 95,000 EnvironmentalEnvironmental Sustainability621,255 550,920 561,938 561,938 573,177 573,177 2021: $9.7K Salary adjustments; $15K for a waste reduction intern; $20K annual energy mgmt. software (previously in CPF); $25K to integrate Love Vail website onto new TOV website framework; $650 for annual environments dues; Annual operating expenditures for Environmental department (4 FTEs); includes $40K for Clean up day, professional dues to organizations such as CC4CA, Climate Action Collaborative, etc.Recycling and Waste Reduction Programs213,376 122,500 122,500 122,500 122,500 128,625 2021: Green Team ($2.5K), Eagle County Recycling Hauls ($25K), Zero Hero ($25K), Actively Green ($40K); Recycling Education ($30K); 2020: $10K to continue recycled art project; Reclass $7.5 Recycling Education from energy and transportation to Recycling Programs project code, new request $10K for single haul consultant; Love Vail website improvement ($30K); ; Annual expenditures: Green Team ($2.5K); Eagle County recycling hauls (reimbursed) $(25K); Zero Hero recycling at events ($25K); Actively Green contract ($40K); Recycling compliance, education, public art and compost pilot ($30K); 2019: Love Vail Phase website $100K, Waste Education $34.5K, Green Team $2.5K, Recycling and Compost $25K, Zero Hero $25K;Ecosystem Health280,327 133,500 73,500 73,500 73,500 73,500 2021: Wildlife Forum ($2.5K), CC4CA ($3K); Biodiversity Study ($50K), Sustainable Destination ($30K), Trees for Vail ($5K), USFS Forest Service Ranger Program ($33K); Wildlife Habitat Improvements ($100K) 2020: CC4CA Retreat - host community ($3K); Sustainable Destination contract ($30K); Trees for Vail $5K; Strategic Plan completion and phase I rollout ($10K); Biodiversity study as outcome of open lands plan ($50K); Forest Ranger program ($33K); wildlife habitat improvements ($100K); 2019: Wildlife habitat program (NEPA study, field work) ($75K); Front Range Program $33K, Trees for Vail $5K, Sustainable Destination Contract $30k, CC4C Retreat $2.5K, Annual Wildlife Forum $2K; 2021: includes $45.9K for NEPA Bighorn sheet improvements project (2020 deferral)Energy & Transportation90,500 47,500 47,500 47,500 47,500 47,500 2021: Continue E-Bike pilot program ($25K), Energy Smart Partnership ($40K), Sole Power ($7.5K) 2020: E-bike pilot program research ($25K); Annual expenditures: Energy Smart Colorado partnership contract ($40K); Sole Power coordination ($7.5K); 2021-2024: Energy Smart Partnership contract ($40K), Sole Power (7.5K)6July 20, 2021 - Page 103 of 173
2021Amended 2022 2023 2024 2025 2026TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCEREAL ESTATE TRANSFER TAX Streamtract Education/Mitigation70,000 50,000 50,000 50,000 50,000 55,000 2020: $50K annual streamtract education programming such as "Lunch with Locals", landscape workshops, City Nature Challenge and storm drain art; 2020 includes $31.8K for project Re-wildWater Quality Infrastructure1,805,116 - - - - - 2021: Continue water quality improvement to Gore Creek; Stormwater site specific water and water quality construction projects as part of "Restore the Gore"; 2021: $1.0M plus $750K deferred from 2020 Streambank Mitigation250,000 100,000 100,000 100,000 - - 2021-2024 Continuation of Riparian Site specific construction projects for Water Quality Strategic Action Plan ($648.3K) includes 2018 grant awards continued in 2020 for GoCo grant ($39K) and Fishing is Fun grant ($30K)- See carryforward of grant revenue above.Gore Creek Interpretive Signage150,825 - - - - - 2021: Re-appropriate $150.8K for Gore Creek Interpretive signage projectPW Solar Project1,100,000 - - - - - 2021: Installation of solar panels at Public Works Shops deferred from 2020Open Space Land Acquisition500,000 250,000 250,000 250,000 250,000 250,000 2022-2025: $250K annual set aside for purchase of open space; 2021 includes additional $250K deferred from 2020Total Environmental5,081,399 1,254,420 1,205,438 1,205,438 1,116,677 1,127,802 ArtPublic Art - Operating103,617 103,686 105,760 107,875 110,032 113,333 Art in Public Places programming and operationsPublic Art - General program / art635,952 60,000 60,000 60,000 60,000 60,000 To purchase sculptures, artwork, art programs and events; remainder is re-appropriated each year to accumulate enough funds.2021: $60K for annual art programs and $538K 2020 deferral of accumulated funds Public Art - Winterfest53,124 30,000 30,000 30,000 30,000 30,000 2021- $53.1K for annual Winterfest programmingSeibert Memorial Statue17,150 - - - - 2021: $17.2K for Pete Seibert Memorial statue maintenanceArt Space35,782 - - - - 2021: Design phase for Ford Park art space- see corresponding donation from East West aboveTotal Art845,625 193,686 195,760 197,875 200,032 203,333 CommunityCouncil Contribution: Betty Ford Alpine Garden Support63,985 71,094 71,094 71,094 72,516 72,516 Annual operating support of the Betty Ford Alpine Gardens; annual increase to follow town's general operating annual increaseCouncil Contribution: Eagle River Watershed Support36,000 40,000 40,000 40,000 40,800 40,800 Annual support of the Eagle River Watershed Council programs Council Contribution: Adopt A Trail4,590 - - - - - Adopt A Trail Council Contribution for trails in or bordering the TownCouncil Contribution: Eagle Valley Land Trust5,000 - - - - - Eagle Valley Land Trust Council ContributionBetty Ford Alpine Garden - Capital Contribution20,000 - - - - - Contribution request to repair ADA pathways ($6K) and upgrade irrigation system ($19K)Total Contributions129,575 111,094 111,094 111,094 113,316 113,316 VRD-Managed Facility ProjectsRecreation Enhancement Account711,665 171,700 173,417 175,151 176,903 178,672 Annual rent paid by Vail Recreation District; to be re-invested in asset maintenance ($168,317)Recreation Facility Maintenance36,200 - - - - - 2021: Annual $25K for general RETT facility maintenance; $11.2K Synexis MaintGolf Clubhouse20,260 - - 12,751 86,306 47,745 2021: Wood Trim repairs ($20.2K); 2024: Roof maintenance ($12.8K); 2025: Circulation Pumps ($83.3K); 2026: Clubhouse wood stucco and trim ($47.8K)Golf Course - Other 725,800 41,273 31,295 2,484 - 178,867 2021: $216K for golf course green project; Re-appropriate $590K for golf course maintenance scheduled in 2020 but not completed; course streambank restoration ($73.8K), maintenance building, HVAC unit ($17.7K), maintenance building heater ($8.9K), maint. building furnace ($9.8M); 2022: VRD shared cost for 1st hole Timber Path planking ($38.0K), asphalt repairs ($3.3K); 2023: Clubhouse walkways($12.4K); Clubhouse drain pans ($18.9K); 2024: Maintenance privacy repairs ($2.5K); 2031 includes storage building infrastructureDobson Ice Arena595,847 - 53,862 16,127 92,105 84,440 2021: 021: Re-appropriate $109K for paver and roof repairs; Changing Rooms ($78.8), windows replacement ($74.3), heat pumps ($6.3K), restroom remodel ($78.7K), rebuild of electrical system ($144.2K), boiler room upgrades ($55K), steel gate ($14.3K), exterior lighting ($22.9), exterior wood trim ($9.3K); Repairs to exterior doors ($5.5K); exhaust stack repairs ($2.9K); '2020: Complete pavers and roof repairs ($161K); 2023: grading and drainage repairs ($9.3K), rockwall repair ($15K), brick paver repairs ($16.9K), central air upgrades ($12.5K); 2024: Wood trim repairs ($10.4), chemical feed system repairs ($5.6K); 2025: Boiler and circulation system ($59.3K), Water filtration issues ($21.2K); Hot water storage tank ($29.5K)7 July 20, 2021 - Page 104 of 173
2021Amended 2022 2023 2024 2025 2026TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCEREAL ESTATE TRANSFER TAX Ford Park / Tennis Center Improvements141,043 16,797 21,137 - 41,581 1,090,053 2021: $141K for golf course maintenance scheduled in 2020 but not completed; Repair exterior doors ($9.6K); replace furnace, hot water tank, baseboards ($47.8K), replace windows ($24K); Pickleball Feasibility Study ($10K) 2022: Wood Siding ($3.9K); Concession/Restroom siding ($12.9K); Drainage ($13.3K); Exterior Doors ($4.6K); 2025: Wood siding and windows ($41.6K); 2026 includes a rebuild of tennis courts, retaining walls, and court fencingAthletic Fields 115,716 123,510 - 8,708 76,991 - 2021: Coat exterior gypsum board ($3.7K), Repaved parking lot ($8K), Irrigation System ($100K) 2022: Grading and drainage repairs ($136.9K), paint wood trim ($4.5K), paint wood structure ($6.8K); 2024: Asphalt parking lot repairs ($8.7K); 2025: asphalt parking lot ($77K)Gymnastics Center240,043 47,550 - - 109,928 - 2021: Restroom remodel ($42.6K); 2025: Furnace ($20.9K), Elevator ($20.9K); waterproof roof ($62.4K); signage and rd. access ($27.1K); concrete stairs and walkways (3.0K)Total VRD-Managed Facility Projects 2,586,574 400,831 1,279,711 215,222 583,814 1,579,777 Total Expenditures14,687,270 11,052,678 6,942,212 5,297,589 6,709,368 6,626,755 Revenue Over (Under) Expenditures(6,001,712) (2,758,047) 1,463,256 3,314,619 2,094,246 2,363,068 Beginning Fund Balance20,353,073 13,275,846 10,517,799 11,981,056 15,295,675 17,389,921Ending Fund Balance14,351,360$ 10,517,799$ 11,981,056$ 15,295,675$ 17,389,921$ 19,752,989$ 8July 20, 2021 - Page 105 of 173
2022 BUDGET PREVIEW
FINANCE | July 20, 2021
July 20, 2021 - Page 106 of 173
2
BUDGET PREVIEW | Agenda
Town of Vail | Finance | 7/20/2021
•Budget Philosophies
•Revenue Assumptions
•Reserves
•Operating Expenditures
•Council Focus Areas
•Capital Plan
•Vail Reinvestment Authority
July 20, 2021 - Page 107 of 173
3
BUDGET PREVIEW | Budget Philosophies
Town of Vail | Finance | 7/20/2021
July 20, 2021 - Page 108 of 173
4
BUDGET PREVIEW | Budget Philosophies
Town of Vail | Finance | 7/20/2021
•Budget will reflect the town’s vision and support the Council Action Plan
•Revenues are projected conservatively using analytical and trending
processes such as forecasting
•Town develops a five-year financial projection for all major funds,
including a long-term capital improvement plan
•Importance of reserve fund balances is to enable the town to withstand
unforeseen events and economic downturns; however in recent years
General Fund reserves beyond minimum limits have been appropriated for
both master planning projects, special events and capital investments
•The annual budget process is thorough and comprehensive, allowing for
informed appropriations in accordance with fiscal policies and objectives
July 20, 2021 - Page 109 of 173
5
BUDGET PREVIEW | Budget Philosophies
Town of Vail | Finance | 7/20/2021
•Keeping 35% as minimum reserves (based on a “normal” year’s
revenue); Approx. $15M
•Recommending a return to pre-COVID sales tax split of 68% to
General Fund
•The town will operate within annual revenue streams with exception
for years when the town’s recession plan is implemented.
July 20, 2021 - Page 110 of 173
6
BUDGET PREVIEW | Revenue Projections
Town of Vail | Finance | 7/20/2021
July 20, 2021 - Page 111 of 173
7
BUDGET PREVIEW | Revenue Projections
Town of Vail | Finance | 7/20/2021
-
2
4
6
8
10
12
14
16
Jan- April Summer Nov/DecMillionsSales Tax Collections by Season
2019 2020 2021 Amended 2022 Proposed
+4%
+3%
+3%
2022 Budget: $28.4M, up 3% from 2021 Amended and down 3% from 2019 Actuals
July 20, 2021 - Page 112 of 173
8
BUDGET PREVIEW | Revenue Projections
Town of Vail | Finance | 7/20/2021
25.6 M
27.9 M 29.3 M
25.0 M
27.5M 28.4M
-
5.0
10.0
15.0
20.0
25.0
30.0
35.0
2017 2018 2019 2020 2021 Amended 2022
Sales Tax Collections (in millions)
Actual
Budget
Actual Incr/(Decr)-.07%9.0%4.9%-14.6%10.1%3.0%
Up 3% from 2021 Am’d
Down 3% from 2019
July 20, 2021 - Page 113 of 173
9
BUDGET PREVIEW | Revenue Projections
Town of Vail | Finance | 7/20/2021
We may want to condense what he has into a few less slides
2019 Actual 2020 Actual
2021
Amended
2022
Proposed % Var to
2021
% Var
to 2019
Property Tax $5.4M $5.9M $6.0M $6.3M 5.4%17.3%
Lift Tax $5.3M $4.1M $5.1M $5.3M 3.9%Flat
Parking $6.7M $4.9M $6.4M $6.5M 2.1%-3.1%
Construction
Revenues $2.0M $1.9M $1.9M $1.9M Flat -1.0%
July 20, 2021 - Page 114 of 173
10
BUDGET PREVIEW | Revenue Projections
Town of Vail | Finance | 7/20/2021
We may want to condense what he has into a few less slides
2019 Actual
2020
Actual
2021
Amended
2022
Proposed % Var to
2021
% Var
to 2019
Construction
Use Tax $2.5M $2.1M $3.3M $2.8M -13.8%13.5%
RETT $7.2M $10.4M $8.0M $7.5M -6.3%4.2%
Federal Grants -$2.7M $2.8M $2.2M
Total Revenues
(All Funds)$75.4M $69.6M $71.7M $72.7M 1%-3%
*Does not include potential revenue from ballot initiatives or public safety/COVID
transit federal grants
July 20, 2021 - Page 115 of 173
BUDGET PREVIEW | Reserves
Town of Vail | Finance | 7/20/2021
July 20, 2021 - Page 116 of 173
12
BUDGET PREVIEW | Available Reserves
Town of Vail | Finance | 7/20/2021
$82.4
$72.5
$93.7
$103.7
$116.6
$94.0 $91.5
-
20
40
60
80
100
120
140
2016 2017 2018 2019 2020 2021
Amended
2022Millions All Other
RETT Fund
Capital Projects
Fund
General Fund
Reserve Min
July 20, 2021 - Page 117 of 173
13
BUDGET PREVIEW | Available Reserves
Town of Vail | Finance | 7/20/2021
•At the end of 2021 reserves are projected to be $94.0M with
$70.7M of that available to spend
•Based on initial projections reserves will be spent down to
$91.5M with $67.4M available to spend on new initiatives,
programs, and capital projects
July 20, 2021 - Page 118 of 173
BUDGET PREVIEW | Operating Expenditures
Town of Vail | Finance | 7/20/2021
July 20, 2021 - Page 119 of 173
BUDGET PREVIEW | Operating Expenditures
2022 Proposal will include:
•Staff and compensation recommendations set for
September 7th Council meeting
•Evaluate compensation strategies
•Analysis of internal housing programs
•Estimated healthcare costs
•Focus on succession planning
•Strengthen Recruiting and Retention
•Multi-Seasonal Employee Benefits
•Outcomes from Great Place to Work survey
Town of Vail | Finance | 7/20/2021
July 20, 2021 - Page 120 of 173
BUDGET PREVIEW | Operating Expenditures
•Operating expenditures will be presented to Council at
the September 21st meeting with a first draft of the
Town Manager Budget
•Evaluate and propose that Council priorities are supported
by department resources (staffing and operating
expenditures)
•Evaluate that the level of departmental operational needs
are met coming out of the public health crisis and the
recession plan
Town of Vail | Finance | 7/20/2021
July 20, 2021 - Page 121 of 173
BUDGET PREVIEW | Council Action Plan
Town of Vail | Finance | 7/20/2021
July 20, 2021 - Page 122 of 173
18
BUDGET PREVIEW | Council Focus Areas
Town of Vail | Finance | 7/20/2021
July 20, 2021 - Page 123 of 173
19
BUDGET PREVIEW | Council Focus Areas
Town of Vail | Finance | 7/20/2021
The following slides identify projects, programs and services that
promote Town Council’s Focus Areas within the Council Action Plan
•List includes some (not all) current items that will continue into
2022
•Important core services of the town have been identified as
“Excellent Municipal Services” within the Experience focus area
and encompass a wide variety of services
•New items have been added to reflect more recent initiatives
•Impact of new items has not been reflected in 2022 projected
reserves
July 20, 2021 - Page 124 of 173
20
BUDGET PREVIEW | Council Focus Areas
Town of Vail | Finance | 7/20/2021
COMMUNITY
Ongoing New Fund
Childcare Partners
-CGL Long-term Permanent Location
-Regional childcare parentships/facilities
-Funding Process supported by tobacco tax
X
X
X
CPF
GF/CPF
GF
Vail Vision Plan 2040 (Process could be aligned with
Destination Mgt Plan)
X X GF
Ford Park VRD Requests
-Covered Tennis Court
-Soccer Field Restroom and Maintenance Facilities
X
X
RETT
RETT
Ford Park Betty Ford Alpine Gardens
-Paver Path X RETT
Nature Center Redevelopment X RETT
West Vail Master Plan Outcomes X CPF
Civic Area Master Plan
-Dobson and Library
X GF/
CPF
July 20, 2021 - Page 125 of 173
21
BUDGET PREVIEW | Council Focus Areas
Town of Vail | Finance | 9/1/2020
COMMUNITY ( HOUSING)
Ongoing New Fund
Housing Strategic Plan X GF
Dedicated Funding Source X HF
Housing Data and Trend Analysis X GF
Vail InDeed X HF
Explore local and regional partnership opportunities
-Minturn
-Avon
X HF/GF
Timber Ridge Redevelopment Master Plan X GF/CPF
Residences at Main Vail X RMV
Public/Private Future Housing Opportunities
-State Land Board Parcel
-Grand Hyatt abandoned tennis courts
-CDOT East Vail Parcel
-Kayak Crossing
-Traer Creek
X X HF/
CPF
Town of Vail Employee Housing
-Housing at PW
-Internal Strategic Housing Plan X
X CPF
GF/CPF
July 20, 2021 - Page 126 of 173
22
BUDGET PREVIEW | Council Focus Areas
Town of Vail | Finance | 7/20/2021
EXPERIENCE
Ongoing New Fund
Explore Regional Transit Partnerships & Authority X GF
Village Loading and Delivery Initiative X GF/CPF
Guest Experience Initiative X GF
Excellent municipal services X GF
Parking and Pedestrian Enhancements Plan-
Lighting Project
X CPF
Smart Transit System / “Info hub”X CPF
USFS Trail/Trailhead Management X RETT
July 20, 2021 - Page 127 of 173
23
BUDGET PREVIEW | Council Focus Areas
Town of Vail | Finance | 7/20/2021
ECONOMY
Ongoing New Fund
Destination Management Plan X X GF
Parking Program Strategies
-Evaluate summer parking program with the
Parking and Transportation Task Force
-Evaluate Parking Passes Model
-New Parking System
X
X
X
X
GF
GF
CPF
Summer Marketing X VLMD
Review Event Funding Model X GF/MF
Plan for next TIF projects X VRA
July 20, 2021 - Page 128 of 173
24
BUDGET PREVIEW | Council Focus Areas
Town of Vail | Finance | 7/20/2021
ENVIROMENTAL SUSTAINABILITY
Ongoing New Fund
Water Quality Infrastructure Improvements X RETT
Energy Programs X RETT
Fuel Reduction Programs X RETT
Wildfire Mitigation X RETT
Solar array at Public Works Shops X RETT
Gore Creek/Water Quality Strategic Plan
Implementation
X RETT
Bike Share Program/Partnerships X RETT
Open Space Land Acquisitions X RETT
Electrification of Town Fleet X X HEF/CPF
July 20, 2021 - Page 129 of 173
25
BUDGET PREVIEW | Council Focus Areas
Town of Vail | Finance | 7/20/2021
•Does Council support pursuing newly identified initiatives for
2022?
July 20, 2021 - Page 130 of 173
BUDGET PREVIEW | Capital Plan
Town of Vail | Finance | 7/20/2021
July 20, 2021 - Page 131 of 173
BUDGET PREVIEW | Capital Plan
Town of Vail | Finance | 7/20/2021
•Revenues within the Capital Fund are used for capital projects as
identified through the Capital Improvement Plan (CIP).
•A well written CIP ensures that the physical assets of the Town are
maintained or improved at a level adequate to (1) protect the Town’s
capital investment; (2) minimize future maintenance and
replacement costs; and (3) meet the growing needs of the Vail
community.
•The priorities the departments, boards & commissions and Town
Council are collectively considered in the Plan.
•Only the current year is appropriated by Council, projects in later
years represent a capital plan, not a budget.
July 20, 2021 - Page 132 of 173
BUDGET PREVIEW | Capital Plan
Town of Vail | Finance | 7/20/2021
A look at average annual capital spending over the next 5 years:
Capital
Projects
Fund
RETT
Fund
VRA Total
Annual Maintenance $ 4.7M $ 1.3M N/A $ 6.0M
Operations N/A $ 3.0M N/A $ 3.0M
Capital Projects $9.9M $ 5.4M $650K $16.0M
Debt Service $1.2M N/A $677K $1.9M
Total $15.8M $ 7.3 M $1.3M $24.5M
July 20, 2021 - Page 133 of 173
BUDGET PREVIEW | Capital Plan
Town of Vail | Finance | 7/20/2021
Parks, 13.1M
Rec Paths and Trails,
3.3M
Facilities, 23.7M
Environmental
Infrastructure, 5.8M
VRD facility maint,
4.4M
Road and Bridges
29.54 M
Technology , 9.1M
Parking and
Transportation, 39.9M
Housing, 45.8M
5 YEAR COMMUNITY CAPITAL INVESTMENT
* This chart only includes capital expenditures and does not include any
operating or program expenses
July 20, 2021 - Page 134 of 173
BUDGET PREVIEW | 5 Year Capital Plan
Town of Vail | Finance | 7/20/2021
Notable projects over the past few years:
•Public Work Streets Building (2021) $18.2M
•Lionshead Frontage Rd roundabout (2021) $7.5M VRA
•Sandstone Underpass (2017) $8.2M VRA / $21.3M CDOT
•Red Sandstone Parking Garage (2018-2019) $9.1M VRA / $4.5M Vail Resorts / $1.5M Eagle County School District
•Slifer Plaza Reconstruction (2018-2019) $4.3M
•East Vail Fire Station (2016) $3.6M
•Chamonix Housing –(2016-2017) $4.0M subsidy
•Vail Golf and Nordic Center (2016) $11.2M / $1.15M VRD
July 20, 2021 - Page 135 of 173
BUDGET PREVIEW | 5 Year Capital Plan
Town of Vail | Finance | 7/20/2021
Notable projects proposed for 2022:
Capital Projects Fund
•Placeholder for Civic Area Redevelopment ($1.0M)
•Fire Truck Replacement ($1.7M)
•Fire Station Alerting System ($230K)
Real Estate Transfer Tax Fund
•Gore Valley Trail Realignment dependent on partnership with VR($1.8M)
•Nature Center Redevelopment ($4.0M)
Unfunded Projects
•Timber Ridge Redevelopment
•Civic Center Plan (Dobson/Library)
•Development and purchase of the East Vail CDOT Parcel
•Other Future Housing Opportunities
•CGL Long-term Permanent Location
July 20, 2021 - Page 136 of 173
BUDGET PREVIEW | 5 Year Capital Plan
Town of Vail | Finance | 7/20/2021
Vail Reinvestment Authority
•Spending down fund balance to $900K in 2021
•Annual property tax collections $6M+
•Only significant project on horizon is Lionshead streetscape/snowmelt
($3M)
•Fund balance (with no additional projects) is estimated at $51M by
2030
•Potential bonding capacity (currently being updated)
•All monies must be spent by June 30, 2030
•Possible future projects for VRA funding:
•Oversize parking at VR maintenance lot
•Civic Area Plan
•Use of Lionshead oversize lot beyond CGL temp facility
July 20, 2021 - Page 137 of 173
BUDGET PREVIEW | Recap
•Does Council agree with the standard budget philosophies and
practices?
•Does Council have comments on staff’s preliminary revenue
assumptions?
•Does Council support an evaluation of department operating
expenditures outside of the recession plan?
•Staff will be bringing the capital plan and a compensation study on
September 7th. Are there any items we’ve missed or other considerations
for these items?
•Is there anything else you would like staff to be aware of as we build the
budget?
Town of Vail | Finance | 7/20/2021
July 20, 2021 - Page 138 of 173
BUDGET PREVIEW | Timeline
Budget Item Council Meeting Date
Capital Plan September 7
Compensation & Benefits September 7
First Draft Town Manager
Budget
September 21
First reading Budget Ordinance October 5
Second reading Budget
Ordinance
October 19
Town of Vail | Finance | 7/20/2021
July 20, 2021 - Page 139 of 173
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: D R B / P E C Update
P RE S E NT E R(S ): J onathan S pence, Planning Manager
AT TAC H ME N TS:
Description
July 7, 2021 D R B Meeting Results
July 12, 2021 P E C Worksession Results
July 20, 2021 - Page 140 of 173
D ESIG N R EVIE W B O AR D
July 7, 2021, 3:00 P M
Town Council Chambers and Virtual on Zoom
75 S. Frontage Road - Vail, Colorado, 81657
1.Call to Order
1.1.Register in advance for this webinar:
https://us02web.zoom.us/webinar/register/W N_bA K S68B E Rc2RR1kKiF N6qg
After registering, you will receive a confirmation email containing information
about joining the webinar.
1.2.Attendance
Present: J ohn Rediker, Doug Cahill, Peter Cope, Kit Austin
Absent: None
2.Project Orientation
2.1.1:00 P M
3.Site Visits
3.1.4387 Columbine Drive - E TE L L C
3.2.2965 Manns Ranch Road - Mexamer Manns Ranch L L C
3.3.366 Hanson Ranch Road - Vailpoint
3.4.141 East Meadow Drive Unit 206 - Matsuhisa at Solaris
3.5.141 West Meadow Drive - Skaal Hus
3.6.1330 Greenhill Court - MC A O/MC OB Holdings L L C
3.7.895 Red Sandstone Circle - W A P O Properties L L C
3.8.129 North Frontage Road West - Middle Creek Lot 3
4.Main Agenda
4.1.D R B21-0246 - W AP O Properties L LC
Final review of an addition
July 20, 2021 - Page 141 of 173
Address/Legal Description: 895 Red Sandstone Circle Unit X/Lot 2, Vail
Village Filing 9
Applicant: W A P O Properties L L C, represented by Krueger Architecture
Planner: J onathan Spence
Doug Cahill moved to approve. J ohn Rediker seconded the motion and it
passed (4-0).
4.2.D R B21-0244 - Solaris Commercial
Final review of an exterior alteration (storefront)
Address/Legal Description: 141 East Meadow Drive/Lot P & Tract C, Block
5D, Vail Village Filing 1
Applicant: Solaris Commercial Owner L L C, represented by Solaris
Redevelopment Co.
Planner: J onathan Spence
J ohn Rediker moved to table to J uly 21, 2021. Peter Cope seconded the
motion and it passed (4-0).
4.3.D R B21-0249 - Mexamer Manns Ranch LL C
Final review of new construction
Address/Legal Description: 2965 Manns Ranch Road/Lot 5, Block 1, Vail
Village Filing 13
Applicant: Mexamer Manns Ranch LLC, represented by K H Webb
Architects
Planner: J onathan Spence
J ohn Rediker moved to table to J uly 21, 2021. Peter Cope seconded the
motion and it passed (4-0).
4.4.D R B21-0143 - Vail Marriott
Final review of an exterior alteration (fire pits)
Address/Legal Description: 715 W est Lionshead Circle/West Day
Subdivision
Applicant: Diamondrock Vail Owner LLC, represented by Neo Studio
Planner: J onathan Spence
J ohn Rediker moved to approve. Peter Cope seconded the motion and it
passed (4-0).
4.5.D R B20-0575.001 - Vail Marriott
Final Review of an exterior alteration (pool deck/scope reduction)
Address/Legal Description: 715 W est Lionshead Circle / West Day
Subdivision
Applicant: Diamondrock Vail, represented by Neo Studio
Planner: J onathan Spence
J ohn Rediker moved to approve. Peter Cope seconded the motion and it
passed (4-0).
July 20, 2021 - Page 142 of 173
4.6.D R B21-0235 - Skaal Hus
Final review of an exterior alteration (repaint)
Address/Legal Description: 141 W est Meadow Drive/Lot D2, Vail Village
Filing 2
Applicant: Skaal Hus, represented by Morgan's Painting Services
Planner: J onathan Spence
J ohn Rediker moved to table to J uly 21, 2021. Peter Cope seconded the
motion and it passed (4-0).
4.7.D R B21-0248 - Skaal Hus
Final review of an exterior alteration (landscaping)
Address/Legal Description: 141 W est Meadow Drive/Lot D2, Vail Village
Filing 2
Applicant: Skaal Hus, represented by Zehren and Associates
Planner: J onathan Spence
J ohn Rediker moved to approve. Peter Cope seconded the motion and it
passed (4-0).
4.8.D R B21-0269 - Vailpoint LL C
Conceptual review of an exterior alteration (landscaping/entries)
Address/Legal Description: 366 Hanson Ranch Road/Lot 1, 366 Hanson
Ranch Road Subdivision
Applicant: Vailpoint L L C, represented by Ceres+
Planner: J onathan Spence
4.9.D R B20-0136.001 - Vail Fairway L LC
The applicant has requested this item be tabled to J uly 21, 2021
Final review of changes to approved plans, (water feature)
Address/Legal Description: 925 Fairway Drive/Lot1,Vail Village Filing 10
Applicant: Vail Fairway LLC, represented by Balance Point Construction
Planner: Greg Roy
no action - staff approved
4.10.D R B21-0115 - E TE LL C
Final review of new construction
Address/Legal Description: 4387 Columbine Drive/Lot 1, Block 6, Bighorn
Subdivision 3rd Addition
Applicant: E TE LLC, represented by Epic Design Studio
Planner: Greg Roy
1. Prior to building permit, the applicant shall revise the landscape plan to
meet the wildland fire comments.
2. Prior to building permit, the applicant shall show a retaining wall detail
that shows the stone cladding on the retaining wall will match the stone
proposed on the house.
J ohn Rediker moved to approve with conditions. Peter Cope seconded the
July 20, 2021 - Page 143 of 173
motion and it passed (4-0).
4.11.D R B21-0201 - MC O A/MC O B Holdings L LC
Final review of new construction
Address/Legal Description: 1330 Greenhill Court/Lot 15, Glen Lyon
Subdivision
Applicant: MC OA Holdings L L C and MC OB Holdings LLC, represented by
Scott Turnipseed Architecture
Planner: Greg Roy
J ohn Rediker moved to table to J uly 21-02021. Peter Cope seconded the
motion and it passed (4-0).
4.12.D R B21-0233 - Town of Vail
Final review of a new housing development
Address/Legal Description: 129 North Frontage Road W est/Lot 3, Middle
Creek Subdivision Resub Lot 1
Applicant: Town of Vail, represented by Triumph Development
Planner: Greg Roy
J ohn Rediker moved to deny. Peter Cope seconded the motion and it passed
(3-1).
Ayes:(3)Rediker, Cahill, Cope
Nays:(1)Austin
5.Staff Approvals
5.1.B21-0294 - Vail 967 LL C
Final review of an exterior alteration (reroof)
Address/Legal Description: 967 Vail Valley Drive/Tract C, Vail Village Filing 7
Applicant: Vail 967 LLC, represented by Balance Point Construction
Planner: Greg Roy
5.2.B21-0303 - Kiss Residence
Final review of an exterior alteration (reroof)
Address/Legal Description: 2615 Davos Trail/Lot 21, Block B, Vail Ridge
Subdivision
Applicant: Adam & Diana Honey Kiss, represented by TC C Roofing
Planner: Erik Gates
5.3.B21-0306 - Larson Residence
Final review of an exterior alteration (reroof)
Address/Legal Description: 2685 Larkspur Lane/Lot 8, Block 2, Vail
I ntermountain Development Subdivision
Applicant: Eric Larson, represented by Plath Roofing I nc.
Planner: J onathan Spence
5.4.B21-0333 - 1710 Geneva L LC
July 20, 2021 - Page 144 of 173
Final review of an exterior alteration (reroof)
Address/Legal Description: 1710 Geneva Drive/Lot 17A, Matterhorn Village
Filing 1
Applicant: 1710 Geneva L L C, represented by Rocky Valley Contractors
Planner: J onathan Spence
5.5.D R B21-0070 - Apollo Park at Vail Condominiums
Final review of an exterior alteration (landscape/pavilion/trash enclosure)
Address/Legal Description: 442 South Frontage Road East/Tract D, Vail
Village Filing 5
Applicant: Apollo Park at Vail Condominiums, represented by 359 Design
Planner: J onathan Spence
5.6.D R B21-0166 - W illard Living Trust
Final review of an exterior alteration (patio/firepit/landscaping)
Address/Legal Description: 454 Beaver Dam Road / Lot 5, Block 2, Vail
Village Filing 3
Applicant: Bruce A.L. W illard Living Trust, represented by Fieldscape
Planner: Erik Gates
5.7.D R B21-0169 - Safeway
Final review of a business sign
Address/Legal Description: 2131 North Frontage Road West / Lot 3, Vail
Das Schone Filing 3
Applicant: Safeway Stores 46 I nc., represented by Y E S C O L L C
Planner: J onathan Spence
5.8.D R B21-0184 - Salupa LT D
Final review of an exterior alteration (doors/chimney/patio/pool)
Address/Legal Description: 1675 Aspen Ridge Road/Lot 6, Block 4, Vail
Lion's Ridge Filing 3
Applicant: Salupa LTD, represented by ND G Architecture
Planner: Greg Roy
5.9.D R B21-0191 - Distelhorst Residence
Final review of a tree removal
Address/Legal Description: 4592 Streamside Circle East/Lot 2, Distelhorst
Subdivision
Applicant: Frederick W. Distelhorst Revocable Trust, represented by
Mountain Valley Property Management
Planner: Greg Roy
5.10.D R B21-0205 - Fenley Residence
Final review of an exterior alteration (reroof)
Address/Legal Description: 4788 Meadow Lane/Lot 4, Block 7, Bighorn
Subdivision 5th Addition
Applicant: Kathleen & J ohnny Fenley, represented by Lifetime Roof & Solar
Planner: Erik Gates
July 20, 2021 - Page 145 of 173
5.11.D R B21-0210 - Homestake at Vail
Final review of an exterior alteration (driveway/snowmelt)
Address/Legal Description: 1136 Sandstone Drive/Lot A6, Block A, Lion's
Ridge Subdivision Filing 1
Applicant: Homestake at Vail, represented by Epock Property Management
Planner: J onathan Spence
5.12.D R B21-0217 - Robinson Residence
Final review of an exterior alteration (window)
Address/Legal Description: 4560 Vail Racquet Club Drive Unit 21 / Vail
Racquet Club Condominiums
Applicant: Lisa Robinson
Planner: Erik Gates
5.13.D R B21-0219 - Vendetta's
Final review of an exterior alteration (skylights/window)
Address/Legal Description: 291 Bridge Street C2 / Lot F-K, Block 5C, Vail
Village Filing 1
Applicant: P Laza Lodge Associates LTD, represented by Nedbo
Construction
Planner: J onathan Spence
5.14.D R B21-0220 - Vail Golf Course Townhomes
Final review of an exterior alteration (roof)
Address/Legal Description: 1557 Golf Terrace / Lot 1, Sunburst Filing 3
Applicant: Vail Golf Course Townhome Association, represented Epoch
Property Management
Planner: Greg Roy
5.15.D R B21-0221 - Tavoso Residence
Final review of a tree removal
Address/Legal Description: 1535 Aspen Ridge Road/Lot 2, Block 4, Lion's
Ridge Subdivision Filing 3
Applicant: Richard & Leann Tavoso, represented by Brush Creek
Landscaping
Planner: Erik Gates
5.16.D R B21-0222 - Bradac Residence
Final review of an exterior alteration (window)
Address/Legal Description: 1090 Vail View Drive Unit 11 / Lot B1, Block B,
Lion's Ridge Filing 1
Applicant: Monica & Mark Bradac, represented by Egress, I nc.
Planner: Erik Gates
5.17.D R B21-0224 - Reser Family Trust
Final review of an exterior alteration (A C unit)
Address/Legal Description: 4445 Glen Falls Lane/Lot 4, Forest Glen
Subdivision
July 20, 2021 - Page 146 of 173
Applicant: Reser Family Trust, represented by Climate Control Company
Planner: Erik Gates
5.18.D R B21-0225 - Aronsohn Residence
Final review of an exterior alteration (A C unit)
Address/Legal Description: 1240 Lions Ridge Loop Unit 1A/Simba Run
Subdivision
Applicant: Abby Aronsohn, represented by Climate Control Company
Planner: Erik Gates
5.19.D R B21-0231 - Marriott Residence Inn
Final review of a construction sign
Address/Legal Description: 1783 North Frontage Road/Lot 1, W B Vail
Subdivision
Applicant: Vail Hospitality Group L L C, represented by Alpine Bank
Planner: Erik Gates
5.20.D R B21-0234 - Carroll Residence
Final review of an exterior alteration (vent)
Address/Legal Description: 898 Red Sandstone Circle/Lot 7, Vail Village
Filing 9
Applicant: Michael & Kathleen Carroll
Planner: J onathan Spence
5.21.D R B21-0236 - Sunlight Condominiums
Final review of an exterior alteration (repaint)
Address/Legal Description: 2289 Chamonix Lane/Lot 6, Block A, Vail Das
Schone Filing 1
Applicant: Sunlight Condominiums
Planner: Erik Gates
5.22.D R B21-0239 - Smith Residence
Final review of an exterior alteration (vent)
Address/Legal Description: 4800 Meadow Drive Unit 12 / Riverbend at Vail
Applicant: Michael & Kati Smith, represented by Deeper Green Consulting
Planner: J onathan Spence
5.23.D R B21-0241 - Elway's
Final review of an exterior alteration (exhaust fan)
Address/Legal Description: 174 Gore Creek Drive / Lot 1, Front Door Lodge
and Resort Subdivision
Applicant: Lodge Properties I nc., represented by C&C Plumbing and
Mechanical
Planner: J onathan Spence
5.24.D R B21-0245 - Carey Family Trust
Final review of an exterior alteration (veneer/stucco/repaint)
Address/Legal Description: 2785 Bald Mountain Road/Lot 3, Block 2, Vail
July 20, 2021 - Page 147 of 173
Village Filing 13
Applicant: 2002 Carey Family Trust, represented by Nett Designs
Construction
Planner: J onathan Spence
5.25.D R B21-0251 - Aasland Residence
Final review of an exterior alteration (stone facade)
Address/Legal Description: 2527 Arosa Drive / Lot 3, Block D, Vail Das
Schone Filing 1
Applicant: Galen Aasland
Planner: J onathan Spence
5.26.D R B21-0252 - Kayo Vail LL C
Final review of an exterior alteration (driveway/snowmelt)
Address/Legal Description: 3848 Bridge Road/Lot 7, Block 1, Bighorn
Subdivision 1st Addition
Applicant: Kayo Vail LLC
Planner: Erik Gates
5.27.D R B21-0253 - Gregg Residence
Final review of an addition (window/dormer)
Address/Legal Description: 1966 West Gore Creek Drive/Lot 44, Vail Village
West Filing 2
Applicant: J ames Gregg
Planner: Erik Gates
5.28.D R B21-0256 - James Guy Cauthorn Trust
Final review of an exterior alteration (retaining wall/patio/fire pit)
Address/Legal Description: 2945 Manns Ranch Road Unit A/Lot 4, Block 1,
Vail Village Filing 13
Applicant: J ames Guy Cauthorn Trust, represented by Fieldscape
Planner: J onathan Spence
5.29.D R B21-0258 - Thomas Residence
Final review of a tree removal
Address/Legal Description: 4027 Lupine Drive/Lot 6, Bighorn Subdivision
Applicant: Trudy Fallert Thomas 2020 I rrevocable Trust, represented by
Ceres Landcare
Planner: J onathan Spence
5.30.D R B21-0259 - All Seasons
Final review of an exterior alteration (boiler intake vents)
Address/Legal Description: 434 Gore Creek Drive/Lot B, Block 3, Vail
Village Filing 5
Applicant: All Seasons, represented by Eagle Mountain Plumbing & HVA C,
I nc.
Planner: J onathan Spence
5.31.D R B21-0260 - Shuket Residence
July 20, 2021 - Page 148 of 173
Final review of an exterior alteration (windows/doors)
Address/Legal Description: 4352 Spruce W ay Unit 2/Lot 9, Block 3, Bighorn
Subdivision 3rd Addition
Applicant: Ross & J ennifer Shuket - Blake & Debra Feik, represented by
Renewal by Andersen
Planner: J onathan Spence
5.32.D R B21-0262 - Farhart Residence
Final review of exterior alteration (windows)
Address/Legal Description: 4415 Bighorn Road Unit 1/Lot 2, Block 3,
Bighorn Subdivision 3rd Addition
Applicant: Ray Farhart & Maryam Famourzadeh, represented by Renewal by
Andersen
Planner: J onathan Spence
5.33.D R B21-0276 - Beaver Dam International L LC
Final review of an exterior alteration (hot tub/waterproofing)
Address/Legal Description: 54 Beaver Dam Road/Lot 32, Block 7, Vail
Village Filing 1
Applicant: Beaver Dam I nternational L L C, represented by V MD A
Planner: J onathan Spence
5.34.D R B19-0315.002 - Paradise Off-Piste LL C
Final review of a change to approved plans (time extension)
Address/Legal Description: 1650 Lion's Ridge Loop/Lot 19, Dauphinais-
Moseley Subdivision Filing 1
Applicant: Paradise Off-Piste L L C, represented by Martin Manley Architects
Planner: Erik Gates
5.35.D R B20-0354.002 - W oodings Residence
Final review of a change to approved plans (GRFA/site coverage)
Address/Legal Description: 1694 Matterhorn Circle/Lot 12, Matterhorn
Village Filing 1
Applicant: Samira Woodings, represented by Martin Manley Architects
Planner: Greg Roy
5.36.D R B20-0563.001 - Knuepfer Residence
Final review of a change to approved plans (hot tub/water feature/site access)
Address/Legal Description: 748 Potato Patch Drive/Lot 7, Vail Potato Patch
Filing 2
Applicant: David R. Knuepfer Qualified Personal Residence Trust,
represented by Berglund Architects
Planner: Greg Roy
5.37.D R B20-0577.001 - Baxter/W atson Residence
Final review of change to approved plans, (window & deck)
Address/Legal Description: 2705 Davos Trail A/Lot 14, Block B, Vail Ridge
Subdivision
July 20, 2021 - Page 149 of 173
Applicant: Robbie Baxter and Gibson Watson, represented by V MD A
Planner: Erik Gates
5.38.D R B20-0579.001 - Loper Residence
Final review of change to approved plans, (tree removal & doors)
Address/Legal Description: 784 Potato Patch Drive unit E/Lot 15, Block 1,
Vail Potato Patch Filing 1
Applicant: J ames Charles Calano, represented by J udge & Associates I nc
Planner: J onathan Spence
5.39.D R B21-0028.001 - Vail Mountain Lodge
Final review of a change to approved plans (landscaping/patio/vents)
Address/Legal Description: 352 East Meadow Drive/Tract B, Vail Village
Filing 1
Applicant: Vail Mountain Lodge, represented by Studio Lemonade
Planner: Erik Gates
5.40.D R B21-0159.001 - Concert Hall Plaza
Final review of a change to approved plans (vent location)
Address/Legal Description: 616 W est Lionshead Circle Unit 206/Lot 1, Vail
Lionshead Filing 4
Applicant: Hughes Land Holding Trust, represented by Service Now L L C
Planner: Greg Roy
The applic ations and information about the proposals are available for public inspection during
regular office hours at the Town of Vail Community Development Department, 75 South
Frontage Road. The public is invited to attend the project orientation and the site visits that
precede the public hearing in the Town of Vail Town C ounc il Chambers. Times and order of
items are approximate, subject to c hange, and cannot be relied upon to determine at what time
the Design Review Board will c onsider an item. Please call 970-479-2138 for additional
information. Sign language interpretation available upon request with 24-hour notification, dial
711.
July 20, 2021 - Page 150 of 173
P L ANNING AND E NV IRO NM E NTAL C O M M I S S IO N
WO RK S E S S I O N
J uly 12, 2021, 1:00 P M
Town C ouncil Chambers and Virtual on Zoom
75 S . F rontage Road - Vail, Colorado, 81657
1 I tems
U P D ATE
An update to the Planning and E nvironmental Commission regarding the design of Lot
#10 following completion of the Vail Health east and west wing projec ts as required per
a c ondition of approval of P E C15-0002, Amended Conditional Use P ermit for Vail
Health.
20 min.
Applicant:Vail Health, represented by Braun Assoc iates
Planner:J onathan Spence
Planner Spence provided an introduction to Lot #10 history and the purpose
of the agenda item.
Tom Braun, representing Vail Health spoke to Lot #10 and its final
disposition.
C hairman Kurz inquired about ac cess.
No additional questions or comments and no action required.
W O R K S E S S IO N
A worksession with the Environmental Sustainability Department to discuss ongoing
programs and initiatives.
60 min.
Applicant:
Planner:
A worksession with the E nvironmental Sustainability D epartment to discuss
ongoing programs and initiatives.
Planner Spence introduced the Town’s Environmental team.
Pete W adden introduced himself, Beth Markham, and Kristen Bertuglia.
Pete asked the commission if there were any roles they would like the
environmental team to take on for the review of P E C items generally. He then
began to desc ribe the c urrent Environmental team projec ts.
Beth Markham began to speak to progress on a plan to address and divert
c onstruc tion waste materials from landfills to recycling. The Town also
adopted the Eagle C ounty 2020 Climate Ac tion Plan. This plan also
enc ouraged c onstruction waste diversion with a goal of 100% diversion of
recoverable waste.
C ommissioner Gillette: W hat exac tly is ‘rec overable’ construction waste.
Markham: Listed a number of materials inc luding lumber, rebar, steel,
July 20, 2021 - Page 151 of 173
c ardboard, and other general rec yc lable materials. W ould like to initially
explore a voluntary diversion program that will help guide c ontrac tors to
solutions to c hallenges for waste diversion.
C ommissioner Kjesbo: S tated that he had previously met with Kristen. Asked
about what to do with asphalt.
Markham: Currently there is not a loc ation in the county for asphalt diversion.
Gillette: The biggest ongoing issue is getting multiple waste dumpsters on site.
I t is often difficult to just get one dumpster on site. He expressed doubt about
getting to 100% diversion, but that he felt there would definitely be
opportunities. Encouraged working with public works and code enforc ement
to allow for an extra dumpster on the street.
Kjesbo: Also mentioned that having to pay extra to use Town roads for an
additional dumpster will be c ounterproductive. There needs to be some
c ooperation with the Town. Also asked to bring C J with the building
department into the conversation so that this idea can be brought up at the
next C onstruc tion Board of Appeals meeting. Specifically pointed out tear-
downs on low density lots as more likely to be able to do this.
Markham mentioned that there could potentially be a size threshold for
triggering a future diversion measure.
C ommissioner Phillips: Has there been any c onversation for a construction
use tax rebate for the material diverted? Also mentioned having some
discount for use of Town of Vail property for an extra dumpster.
Markham: Began speaking about the next project. Gave an overview of the
electric bikeshare program. Have been working with the County for a
potential regional bikeshare program. Environmental has also been working
on an electric bike program for essential workers. This is modeled after a
similar program in Denver that provides e-bikes to essential workers below a
c ertain inc ome threshold. W ould start with an application proc ess that selects
7 recipients.
C ommissioner Perez: Are these bikes being loaned or given?
Markham: They would be given to qualified recipients. These bikes c ost
about $2k eac h.
Gillette: W hy not loan these bikes instead of giving them?
Markham: W e could implement a threshold of use that would require these
bikes to be used a certain amount or else given back to the Town for
redistribution.
Gillette: I s there any thought for a Town of Vail managed rideshare program
with elec tric cars?
Markham: This is definitely something to look into. Before the pandemic they
were looking at a rideshare app for regional workers. From a County held
survey on alternative transportation options, e-bikes were identified as the
most likely option to get people to use an alternative transportation option
twice a week. This is why the Environmental team has been focusing on an
e-bike program.
July 20, 2021 - Page 152 of 173
Phillips: Mentioned that for a c arshare program it would be helpful for the
Town to designate carshare parking spots at various, likely employee
housing, locations throughout the town.
W adden began to talk about the Gore Valley Trail interpretive installation. He
talked about the progress made so far in selecting a final design and location.
Next, W adden talked about the Distelhorst streambank stabilization. Similar to
previous streambank restoration projec ts.
C hairman Kurz: Asked if this could set any kind of prec edent?
W adden: Stated that it could ac t as an inspiration for other private owners
along the streambank.
W adden next talked about a stream setback ordinance. This alters how the
stream setback is calc ulated. I t also created a 10ft no-mow zone next to the
streambank. The stream setback calc ulation change will be easier to estimate
from a homeowner bec ause the new setback would start from the edge of a
stream rather than the c enter. This method is also considered more equitable
overall as properties near wide sections of Gore Creek essentially have no
setback, whereas properties near narrower sections of the Creek have a
muc h larger apparent setback currently. W adden stated he could come bac k
to the board with visual examples.
Gillette: Asked if there was going to be an analysis of existing properties
effec ted by this change.
W adden stated that this was being looked into.
Gillette: I s it possible to do some kind of riparian gardening that would
achieve the same effect of streambank riparian restoration without letting
these sections go completely unmaintained?
W adden stated that this may be possible. Also spoke to some c onsiderations
that would have to be made for this no-mow zone suc h as defensible spac e
for struc tures already very c lose to the streambank.
Kurz and W added briefly discussed some town stream restoration projects.
W adden next spoke to a request from the Town Manager to explore outdoor
water use effic iency. 80% of outdoor water use does not make its way bac k
to the stream. Still in a very early researc h phase but c ould be coming down
the pipeline in the future.
Markham: Next spoke to the rezoning for open spac e initiative. There are a
c ouple of properties that are being donated to the Town that will need to be
rezoned to Natural A rea Preservation and classified as Designated Open
Spac e.
Markham: Next talked about a biodiversity study. This would take inventory of
spec ies populations and then outline polic y direction.
Bertuglia: The open lands board has already approved this study.
Gillette: Asked if this would be private and public property in this study.
July 20, 2021 - Page 153 of 173
Bertuglia: Stated that this survey will likely inc lude the entirety of the Gore
C reek W atershed.
W adden: Talked next about the nature center yurt conditional use permit
(C UP). The original nature c enter was deemed unsafe and so a C UP was
granted for a temporary yurt. The nature center renovation has not been
dec ided on, so an extension of the y urt’s C UP is needed.
W adden next spoke to an idea of using biodegradable erosion c ontrol
materials. Stated that if the Town started using these products on their
projec ts, it may help enc ourage vendors of these products for private users.
W adden next talked about the draining of pools and hot tubs in the town.
Eagle river water sanitation distric t direc ts people to neutralize pool c hemic als
in the water and then c all the agenc y prior to dumping the treated water into
the sewer system. I f this is not feasible, then dumping the water onto land
some distance from the c reek is rec ommended. Unfortunately, many of these
pools are very near the c reek and dumped on the spot, so now Environmental
is exploring the idea of requiring a sewer tie in for new pools and hot tubs.
Gillette felt this would be relatively easy for new construc tion.
Kjesbo also mentioned that educ ating applicants about the ability to put in a
sanitary drain.
Gillette also pointed out that every new c onstruction should have a c leanout
on the outside of the house that should be used by pool maintenance
c ompanies.
C ommissioner Pratt asked about the next update for Gore Creek health.
W adden: Getting numbers bac k on macroinvertebrates is time c onsuming by
its nature. The last update was presented to the Town C ounc il in J anuary
2021 regarding 2019 numbers. These numbers showed substantial
improvements from previous y ears. W ould like to bring an update to the P E C
as well.
Markham: The next item involved possible ac tion items for reduc ing
greenhouse gas emissions. She discussed some above building c ode
regulations that would work towards this goal. Stated that Vail has also been
approached by SolSmart that works with towns to reduc e barriers to solar
installation in residential and c ommercial projects. Vail is already very c lose
to achieving Bronze S olS mart designation. Some extra steps could be taken
as well to reach Silver or Gold. The town has also been asked to join the E V
C ity initiative. This is an initiative to convert fleet vehic les from internal
c ombustion to electric vehic les.
Kurz asked if there are federal funds for these programs.
Markham: There are none today, but the c urrent administration is likely to
approve additional funding for sustainable building kinds of initiatives.
Markham then clarified that there are federal stimulus funds available to assist
with procurement of electric buses and a few other mobility programs.
July 20, 2021 - Page 154 of 173
Kurz enc ouraged having plans for initiatives ready so that we c an make use
of funds when they bec ome available.
Kjesbo: I s it in the Town’s budget to add more charging stations?
Markham: Most, if not all, the stations we c urrently have were installed using
grant or settlement funds.
Kjesbo stated that the Town ultimately needs more stations for elec tric
vehicles, especially if we are going to push for more elec tric vehic les.
Gillette had a discussion with Kjesbo and Markham regarding the difference
between various stations and any penalties for using the station parking spots
when someone doesn’t need a charge.
Kurz thanked Beth and Pete and appreciated some of the expertise of the
P E C members.
Gillette spoke to memorializing an update process for Environmental and
P E C .
P E C members spoke to individual items of interest including electric vehicle
sharing programs, storm water management, and involvement in
environmental outreac h.
Philips asked for clarific ation regarding responsibilities for stormwater
discharge (state vs. district vs. town).
W adden provided clarification and spoke to responsibilities and educ ational
efforts.
Seibert recommends a c hange to the P E C web page to speak more broadly
of the responsibilities.
The applic ations and information about the propos als are available for public inspection during regular offic e hours at the
Town of Vail Community Development Department, 75 South Frontage Road. The public is invited to attend the projec t
orientation and the site visits that prec ede the public hearing in the Tow n of Vail Community Development Department.
Times and order of items are approximate, subjec t to c hange, and cannot be relied upon to determine at what time the
Planning and Environmental Commission w ill cons ider an item. Please call (970) 479-2138 for additional information.
Please c all 711 for sign language interpretation 48 hour prior to meeting time.
Community Development Department
July 20, 2021 - Page 155 of 173
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Preview E lection Calendar
AT TAC H ME N TS:
Description
November 2 2021 Regular Municipal Election Calendar
July 20, 2021 - Page 156 of 173
Town of Vail
November 2, 2021
Regular Municipal Election Calendar
The Town of Vail Regular Municipal Election will be a coordinated election with Eagle County on November 2, 2021.
Terms Expiring:
Dave Chapin - 4 year term
Jenn Bruno - 4 year term
Travis Coggin - 4 year term
Brian Stockmar - 2 year term
Candidates receiving the three highest number of votes shall be elected for four-year terms and the fourth highest votes
shall be elected to a two-year term of office.
Dates Election Tasks
August 3, 2021
(91 days prior)
First day to circulate nomination petitions. C.R.S. § 31-10-302(2).
August 4, 2021
(91 days prior)
First day to request absentee ballots. C.R.S. § 31-10-1002(1).
August 17, 2021
(77 days prior)
Last regular Town Council meeting to set ballot content by resolution
August 23, 2021
(71 days prior)
Last day to circulate nomination petitions. C.R.S. § 31-10-302(2).
Last day to file nomination petitions with Town Clerk. C.R.S. § 31-10-302(6).
Objections to nomination petitions must be filed with Town Clerk within 3
days of such filing. Town Clerk must decide objections within 48 hours of
filing. C.R.S. § 31-10-305.
August 24, 2021
(70 days prior)
Political subdivisions participating in the elections must return IGA to the
county Clerk and Recorder. C.R.S. 1-7-116(2)
August 26, 2021 The order of the names on the ballot are drawn by lot at 9:00 a.m. at Vail
Municipal Building
August 30, 2021
(64 days prior)
Last day for candidates to amend nomination petitions. C.R.S. §§ 31-10-
302(4); 31-10-305.
Last day for nominees to withdraw. C.R.S. § 31-10-303(1).
September 3, 2021
(60 days prior)
Last day for the Town Clerk to certify the ballot text to the county clerk and
recorder as well as audio recordings of candidate name; deadline 3:00 pm.
C.R.S §1-5-203(3)(a)
September 8, 2021
(OR TBD)
Candidate Briefing from 5:30 p.m. to 7:00 p.m. in Town Council Chambers
July 20, 2021 - Page 157 of 173
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7/15/2021
September 17, 2021
(44 days prior, September
19, 2021 is Sunday)
Last day to file written comments concerning TABOR issues to be included in
the ballot issue mailing (by noon, the Friday before the 45th day before the
election). C.R.S. §1-7-901(4); Colo. Const. Art. X §20(3)(b)(v). If no comments
are filed, Town Clerk must state “no comments were filed by the constitutional
deadline.” C.R.S. §1-7-903(4).
September 17, 2021 (44
days prior, September 9 is a
Sunday)
Last day for Town Clerk to summarize all comments filed in support or in
opposition to a TABOR issue C.R.S. §1-7-903(3)
September 20, 2021
(43 days prior)
Last day to prepare TABOR notice. C.R.S. §1-7-904. If there are overlapping
TABOR ballot issues, all TABOR notices, whether the election is coordinated or
not, must be mailed to voter in one packet send by County Clerk. Colo Const.
Art. X, §20(3)(b). Town Clerk’s office shall deliver full text of an required ballot
issue notices (e.g. TABOR Notice) and pro/con statement summaries to the
Clerk in order to be included in the issue mailing.
October 8, 2021
(25 days prior)
Last date to cancel election or withdraw ballot issue or question C.R.S. §1-5-
208(2)
October 11, 2021 First day ballots may be mailed C.R.S. §1-7.5-107(3)(a)(I)
October 12, 2021
(21 days prior)
FCPA reports must be filed with Town Clerk. C.R.S. §§ 1-45-108(2)(a)(II); 1-
45-109.
October 25, 2021
(8 days prior)
Voter Service and Polling Center open C.R.S. §1-5-102.9(2)
Last day to register to vote to receive a mail ballot. After this date voters may
pick up ballots in person at any Voter Service and Polling Center. C.R.S. §1-2-
201(3)(b)(III)
October 29, 2021
(Friday before election)
FCPA reports must be filed with Town Clerk. C.R.S. §§ 1-45-108(2)(a)(II); 1-
45-109.
November 2, 2021
Election Day
Polls open 7 Am-7 PM. All ballots must be in the hands of the clerk by 7 PM on
Election Day to be counted.
November 24, 2021
Deadline to certify election results. Official results will be forwarded to Town
Clerk C.R.S. §1-10-102(1), 1-10-103(1)
December 2, 2021
(30 days after election)
FCPA reports must be filed with Town Clerk. C.R.S. §§ 1-45-108(2)(a)(II); 1-
45-109.
May 3, 2022
(6 months and 1 day after)
Election records (except nomination petitions) must be destroyed. C.R.S. § 31-
10-616.
December 4, 2023
(25 months and 1 day after
election)
Election records may be destroyed. C.R.S. §31-10-302(7)
July 20, 2021 - Page 158 of 173
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7/15/2021
July 20, 2021 - Page 159 of 173
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: V L HA J une 22, 2021 Meeting Results
AT TAC H ME N TS:
Description
V L H A June 22, 2021 Meeting Results
July 20, 2021 - Page 160 of 173
Vail Local Housing Authority Minutes
June 22, 2021
3:00 PM
Virtual
75 S. Frontage Road - Vail, Colorado, 81657
PRESENT ABSENT
Steve Lindstrom Molly Morales
Mary McDougall
James Wilkins
Greg Moffet, joined at executive session
1. Call to Order
1.1. Zoom Meeting 1 (call to order pre-executive session)
1.2. Zoom Meeting 2 (post executive session)
1.3. Call to Order
Lindstrom call the meeting to order at 3:02 PM as a quorum is present.
2. Citizen Participation
2.1. Citizen Participation
There is no public comment.
3. Approval of Minutes
3.1. VLHA June 8, 2021 Minutes
MOTION: WILKINS SECOND: MC DOUGALL VOTE: 3-0 APPROVED
4. Main Agenda
4.1. Resolution No. 8, Series of 2021, A Resolution Approving the Purchase of a Deed
Restriction Interest in Property (Type III Deed Restriction) in the Town of Vail Legally
Described as Unit 5Q, Pitkin Creek Park, Phase I, Eagle County, Colorado with a
Physical Address of 3931 Bighorn Road, Unit 5Q, Vail Colorado; and Setting Forth
Details in Regard Thereto.
Presenter: Lynne Campbell, Housing Coordinator
MOTION: MC DOUGALL SECOND: WILKINS VOTE: 3-0 APPROVED
4.2. Resolution No. 9, Series of 2021, A Resolution Approving the Purchase of a Deed
July 20, 2021 - Page 161 of 173
Restriction Interest in Property (Type III Deed Restriction) in the Town of Vail Legally
Described as Condominium Unit B207, Homestake at Vail Condominiums, Eagle
County, Colorado with a Physical Address of 1081 Vail View Drive, Unit B207, Vail
Colorado; and Setting Forth Details in Regard Thereto.
Presenter: Lynne Campbell, Housing Coordinator
MOTION: MC DOUGALL SECOND: WILKINS VOTE: 3-0 APPROVED
5. Matters from the Chairman and Authority Members
5.1. Matters from the Chairman and Authority Members
Presenter: Steve Lindstrom, Chairman
Semi-annual housing update to be presented on July 6 in the afternoon.
Members agreed to continue meeting virtually for the time being.
Ruther informed the members EPS and Housing provided commercial and residential
linkage to Council which appears to support. EPS and Housing will provide two on
two meetings with Council to review the data in more detail. Ruther requested EPS
share real life examples. He believes it’s time to move the discussion to PEC with
VLHA recommendation. Ruther suggested the Authority continue to be a working
group with staff providing recommendations.
Using deed restrictions as assets for future projects will be discussed at the July 13th
Authority meeting.
On the July 6th afternoon session, Council will hear from polling strategists, Magellan
Strategies, regarding follow up polling for a dedicated housing funding source.
Adjourn to executive session.
MOTION: MC DOUGALL SECOND: WILKINS VOTE: 3-0 APPROVED
6. Executive Session
6.1. Executive Session per C.R.S. §24-6-402(4)(a)(e) - to discuss the purchase,
acquisition, lease, transfer or sale of real, personal or other property interests and to
determine positions relative to matters that may be subject to negotiations regarding:
Vail InDEED applications and deed restrictions.
Presenter: Lynne Campbell, Housing Coordinator
The Authority reentered the regular meeting at 3:37PM. Member Moffet joined the
meeting at the beginning of executive session. All members present except Morales.
7. Any Action as a Result of Executive Session
7.1. Any action as a result of executive session.
Moffet recommend staff continue with Vail InDEED negotiations as discussed in
executive session.
MOTION: MOFFET SECOND: MC DOUGALL VOTE: 4-0 APPROVED
July 20, 2021 - Page 162 of 173
8. Adjournment
8.1. Adjournment 3:45 PM
MOTION: MOFFET SECOND: MC DOUGALL VOTE: 4-0 APPROVED
9. Future Agenda Items
9.1.
• Deed Restriction Compliance and Enforcement Policies Recommendation
• Public Health Housing Incentive, Eagle County Health • Land Banking (sale of GRFA)
• Joint VLHA, Town Council, Planning & Environmental Commission Meeting Regarding Commercial Linkage/Inclusionary Zoning and Adopted Housing Policy Review
• Investment Banker Discussion - Long Term Housing Funding
10. Next Meeting Date
10.1. Next Meeting Date July 13, 2021
Meeting agendas and materials can be accessed prior to meeting day on the Town of Vail
website www.vailgov.com. All housing authority meetings are open to the public. Times
and order of agenda are approximate, subject to change, and cannot be relied upon to
determine at what time the Vail Local Housing Authority will discuss an item. Please call
(970) 479-2150 for additional information. Please call 711 for sign language interpretation
48 hours prior to meeting time.
Housing Department
July 20, 2021 - Page 163 of 173
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: A ppeal D R B Decision for R MV Housing P roject (Materials only)
AT TAC H ME N TS:
Description
D R B21-0233 Appeal Memo
Attachment A. Timeline
July 20, 2021 - Page 164 of 173
TO: Town Council
FROM: Community Development Department
DATE: July 20, 2021
SUBJECT: DRB21-0233 Appeal
Applicant: Town of Vail, represented by Triumph Development
Planner: Greg Roy
I. SUMMARY
Pursuant to Section 12-3-3C.3 of Vail Town Code, a summary of all records concerning
the subject matter of an appeal is required to be forwarded to the Town Council.
Attached is a summary of the Design Review Board meetings, with the attachments and
recordings, that are relevant to the subject application.
II. ATTACHMENTS
A. DRB21-0233 Timeline
July 20, 2021 - Page 165 of 173
Timeline
DRB21-0074 – Conceptual
4/7/21 Meeting – No Decision
High Five Media Link: https://www.highfivemedia.org/show/board-meeting-4721
Time Stamp 1:31:46
Agenda Materials Link:
https://vail.novusagenda.com/agendapublic/CoverSheet.aspx?ItemID=14727&MeetingID=1209
DRB21-0074.001 – Conceptual
6/2/21 Meeting – No Decision
High Five Media Link: https://www.highfivemedia.org/show/board-meeting-6221
Time Stamp 2:16:21
Agenda Materials Link:
https://vail.novusagenda.com/agendapublic/CoverSheet.aspx?ItemID=15140&MeetingID=1211
DRB21-0233 – New Construction
6/16/21 Meeting – No Review (Tabled at applicant’s request)
7/7/21 Meeting – Denied 3-1-0 (Austin Opposed)
High Five Media Link: https://www.highfivemedia.org/show/board-meeting-7721
Time Stamp 2:00:57
Agenda Materials Link:
https://vail.novusagenda.com/agendapublic/CoverSheet.aspx?ItemID=15368&MeetingID=1212
July 20, 2021 - Page 166 of 173
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: F uture Council Meeting Topics
AT TAC H ME N TS:
Description
Memo Future Agenda Topics (proposed) 072021
July 20, 2021 - Page 167 of 173
To: Mayor and Town Council
From: Town Clerk’s Office
Date: July 20, 2021
Subject: Proposed agenda topics for future meeting agendas
Vail Town Council Meetings
Topics & Times subject to change "Time of Day"
3-Aug-21
Ballot Proposal Survey & Considerations afternoon
Destination Management Plan Timeline afternoon
Review Property Ownership of City Market, Childcare Center (Ops and
maintenance responsibilities)
afternoon
Review Public Meeting Policy addressing remote/virtual practices for open
meetings
afternoon
EcDev Update & Discussion: ambient music program; america days
proposal, revely proposal
afternoon
Residence Main Vail Financing Docs (Ordinance)evening
17-Aug-21
Vail Memorial Park Site Visit (proposed w/ Commissioners)later morning
Joint Meeting Eagle County Commissioners lunch/afternoon
Meet with Japan Officials (Yamanouchi via virtual and Japan General Consul in
person)
small reception
evening
Ballot Proposal Resolution (??)evening
West Vail Master Plan Adoption evening
7-Sep-21
CIP Discussion afternoon
Compensation & Benefits Discussion afternoon
21-Sep-21
First Draft Town Manager Budget afternoon
5-Oct-21
2022 Budget Ordinance (First Reading)evening
19-Oct-21
2022 Budget Ordinance (Second Reading)evening
11/2/2021 (Election Day)
Future Topics
Support of Summit County Commissioners to change Gore Range to Nuchu
Range
TBD
Review State Funding available for housing projects TBD
DRB Joint meeting TBD
Stream Protection Corridor Legislation TBD
Civic Area Plan TBD
2020 Model Traffic Code (speed limits)TBD
Vail Fire and Emergency Services Strategic Plan.TBD
July 20, 2021 - Page 168 of 173
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: V L MD A C Minutes - May
AT TAC H ME N TS:
Description
V L MD AC Minutes May
July 20, 2021 - Page 169 of 173
Vail Local Marketing District Advisory Council
Monthly Meeting
May 19, 2021, 8:30 am
Meeting held via Zoom
VLMDAC member attendees:
Esmarie Faessler (Sonnenalp), Laurie Mullen (Member at Large), Erica Cannava (Manor Vail
Lodge), Jana Morgan (Mountain Standard), Michael Holton (Vail Health), Kam Bozich (Slifer,
Smith & Frampton), Liana Moore (Antlers), Jenn Bruno (TOV council),Scott Gubrud (Four
Seasons)
Additional attendees:
Kristin Yantis (MYPR), Meggen Kirkham (SITE Marketing), Ainslie Fortune (Cactus),
Mia Vlaar (Town of Vail), Jeremy Gross (Town of Vail), Kim Brussow (Vail Valley Partnership),
Kay Schneider (Vail Valley Partnership), Liz Gladitsch (Town of Vail), Chris Romer (Vail Valley
Partnership), Carlie Smith (Town of Vail), Mark Herron (Lodging Liaison), Jeremy Coleman
(Data Roadmap), Chris Shewmake (Cactus), John Plack (Vail Resorts), Lauren Scutt (Catus),
Bob Brown (Brown Analytics), Colin Johnson (Christiania), Jeff Strahl (Cactus), Katie Harker
(Cactus), Brad Ficek (Cactus), Beth Slifer (Slifer designs), Laurie Asmussen (Vail Arts Festival),
Emma Wilson (Cactus), John Dawsey (Vail Resorts), Scott Baldwin (Vail Resorts), Jon Walters
(The Sebastian), Amanda McNally (MYPR), Jeff Werkheiser (Vail Resorts), Kylie Forcinito
(Cactus), Satchele Burns (Steep Motion), Nick Conover (CSE Representative)
Call to Order
Esmarie called meeting to order at 8:32am
Monthly Financial Report-
Lodging tax is down 16.6% or $306,000
Expenditures $428,000 for the year that is 12% of $3.65million budget
Approval of April 14 and May 3, 2021 Minutes
Motion to approve by Jana / second by Laurie / unanimous
Vail Mountain Marketing- Jeff Werkheiser
Investing in Vail Mountains brand is central to our strategy
Intro of Team
Vail is the second most visited resort in the US
New Brand Strategy team launched centrally to leverage data and resources and optimize what
makes Vail powerful and distinct
Dedicated in-resort marketing team focused on delivering Vail brand experience through
differentiated events & activations
Dedicated in-resort PR team focused on driving destination awareness & affinity through earned
& social media
July 20, 2021 - Page 170 of 173
Spoke about the importance of Investments in Technology
Spoke about the Epic pass and having over a million pass holders for the 2020/21 season
Please see Vail Resorts Marketing Update presentation for more details
Q&A – discussed capital improvements, how can we partner as we have the same marketing
goals
Media Survey Report & What makes a story newsworthy- Kristin Yantis MYPR
Objective- Gauge media knowledge and interest in Vail as a Destination
Respondents- 33 responses- 75 media received the survey
Nine questions on the survey: the question was presented and then the results
What can we do better?
What’s Newsworthy? Impact, Timeliness, Proximity, Human Interest, Conflict, The Unusual,
One-of-a-kind, Celebrity
Make News vs. Reporting the News
Next Steps:
Short term
- Share with the community partners-meeting in June
- Assess the idea of a partner PR workshop-how to create news
- Dig deeper for newsworthy angles
- Start more proactive conversations with the town and VLMD about what needs to be done
to create the news
- Continue robust, relationship-based media hosting program
Long term
- Assess opportunities as part of branding process
- How do we get more community partners to engage and innovate?
Spoke about Mexico- the borders are open, we are looking into what destinations are already
marketing and we can share that soon
Data-Driven Marketing Update- Bob Brown, Brown Analytics
Board to vote on approval of Brown Analytics Advisory Group as Data partner for 2021 and
Q3/Q4 budget of $136,400
Motion to approve Michael /second by Jana /unanimous
Key Findings and Accomplishments-Good News & Challenges presented
Status update
Current State of data- Everything is going great!
See presentation for more Data capture information
DiscoverVail.com Updates- Cactus
New staff with Cactus: Kylie SR Product Supervisor
Refreshed Goals: Content, UX, Data, Revenue
Content- added Tactics & Procedures
Analytics & SEO dashboard
ADA Compliance tab has been added
Web Traffic and Website engagement
Book Direct Update
2021 Creative Updates- Cactus
Focus on Active Professionals
Working on Optimizing Chicago and Dallas marketing
FY22 Campaign Development- June meeting will share campaign platforms, timeline for
development
July 20, 2021 - Page 171 of 173
2021 Digital Media Performance & Implications- Cactus
Every $1 spent in digital paid media generates $36.81 in lodging revenue
Adara results- 589 April hotel bookings, 3 days average length of stay
Off Season PPC Report & Results & Recommendations spend $36,000
Welcome Brad-
See presentation for more information
Motion to approve Jana/ second by Kam/ Unanimous
Community Outreach Program- Mia Vlaar
Hosting meetings today with community stakeholders
Summer Marketing Toolkit- Liz
Distributed to event producers, VEAC, Vail Chamber, Lodging Roundtable, Welcome Center
emails, and can be found on DiscoverVail.com/summertoolkit
CSE/Events Update- Jeremy
Events are back- Outdoor events no restrictions, Indoor events there are a few restrictions
GoPro Mountain Games are right around the corner
Events calendar in presentation
Other Business-
Next meeting in person or not? Schedule Grandview, if you are not comfortable we will still
Zoom
Mark discussed the Spring lodging meeting coming up
Motion to adjourn Jana / second by Laurie / unanimous
Upcoming Meetings:
VLMDAC Monthly Meeting Wednesday, June 16, 2021
Virtual Zoom Meeting or TBD Location
July 20, 2021 - Page 172 of 173
VA I L TO W N C O UNC I L A G E ND A ME MO
I T E M /T O P I C: Recess (est. 5:15 pm)
July 20, 2021 - Page 173 of 173