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HomeMy WebLinkAbout2021-07-20 Agenda and Supporting Documentation Town Council Afternoon Meeting Agenda VAIL TO W N C O U N C IL R E G U L AR ME E TIN G Agenda Town Council C hambers and Virtual on Zoom 12:00 PM, July 20, 2021 Notes: Times of items are approximate, subject to change, and cannot be relied upon to determine what time Council will consider an item. Public comment on any agenda item may be solicited by the Town Council. 1.Executive Session 1.1.Executive Session pursuant to 1) C.R.S. § 24-6-402(4)(a)(e) concerning the purchase, acquisition, lease, transfer, or sale of any real, personal, or other property interest; and to determine positions, develop a negotiating strategy and instruct negotiators regarding: a) Residences at Main Vail Development Agreement between the Town of Vail and Triumph Development; and b) potential real property interest acquisitions by the Town; and 2) ) C.R.S. § 24-6-402(4)(b) - to have a conference with the Town Attorney to receive legal advice on specific legal questions regarding: a) the Town Council’s rights as they pertain to roles and responsibilities of Town boards and commissions; and 2) proposed temporary suspension of short term rental registrations in the Town of Vail. 90 min. Presenter(s): Matt Mire, Town Attorney 2.Regular Meeting will Reconvene at 1:30 pm 3.Interviews for Boards and Commissions 3.1.I nterviews for Design Review Board (D RB)10 min. Presenter(s): Tammy Nagel, Town Clerk Action Requested of Council: I nterview candidates who are interested in serving on D RB. Background: One partial vacancies exist on the Town of Vail Design Review Board (D RB) and interviews will be conducted during the afternoon meeting. The term of each new appointment begins J uly 21, 2021 and expires on March 31, 2022 (a partial two year term). Duties of the five- member D RB include reviewing the design of new structures, remodels, sign requests, landscaping plans and other architectural and aesthetic matters. 4.Presentation / Discussion 4.1.Review Funding Requests for 2021 Early Season Concerts 15 min. Presenter(s): Scott Robson, Town Manager and Mia Vlaar, Economic Development Director Action Requested of Council: The Town Council is asked to provide direction on whether to fund either of the two proposals presented. Background: The Town Council will review two out-of-cycle funding requests (for 2021) from two event producers: Austin Gavlak, Full Send Productions July 20, 2021 - Page 1 of 173 and J ames Deighan, Highline Sports & Entertainment & I mprint Events Group. 4.2.2022 Budget Preview 3 hours est. Presenter(s): Kathleen Halloran, Finance Director and Carlie Smith, Financial Services Manager Action Requested of Council: Provide feedback to staff in preparation for the 2022 Budget process. Background: The budget preview meeting kicks off the annual budget process, which after multiple Council meetings on various budget topics culminates in two readings of a budget ordinance later in the year. Staff Recommendation: Provide feedback to staff on preliminary revenue assumptions and long term capital planning. 5.D R B / P E C Update 5 min. 5.1.D RB / P E C Update Presenter(s): J onathan Spence, Planning Manager 6.Information Update 6.1.Preview Election Calendar 6.2.V LHA J une 22, 2021 Meeting Results 6.3.Appeal D RB Decision for RMV Housing Project (Materials only) 6.4.Future Council Meeting Topics 6.5.V LMD A C Minutes - May 7.Matters from Mayor, Council and Committee Reports 8.Recess 8.1.Recess (est. 5:15 pm) Meeting agendas and materials can be accessed prior to meeting day on the Town of Vail website www.vailgov.com. All town c ounc il meetings will be streamed live by High Five Acc ess Media and available for public viewing as the meeting is happening. The meeting videos are also posted to High Five A cc ess Media website the week following meeting day, www.highfivemedia.org. Please c all 970-479-2136 for additional information. S ign language interpretation is available upon request with 48 hour notification dial 711. July 20, 2021 - Page 2 of 173 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: Executive Session pursuant to 1) C.R.S . § 24-6-402(4)(a)(e) concerning the purchase, acquisition, lease, transfer, or sale of any real, personal, or other property interest; and to determine positions, develop a negotiating strategy and instruct negotiators regarding: a) Residences at Main Vail Development A greement between the Town of Vail and Triumph Development; and b) potential real property interest acquisitions by the Town; and 2) ) C.R.S . § 24- 6-402(4)(b) - to have a conference with the Town Attorney to receive legal advice on specific legal questions regarding: a) the Town Council’s rights as they pertain to roles and responsibilities of Town boards and commissions; and 2) proposed temporary suspension of short term rental registrations in the Town of Vail. P RE S E NT E R(S ): Matt Mire, Town Attorney July 20, 2021 - Page 3 of 173 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: I nterviews for Design Review B oard (D R B) P RE S E NT E R(S ): Tammy Nagel, Town Clerk AC T IO N RE Q UE S T E D O F C O UNC I L: I nterview candidates who are interested in serving on D R B . B AC K G RO UND: One partial vacancies exist on the Town of Vail Design Review B oard (D R B) and interviews will be conducted during the afternoon meeting. T he term of each new appointment begins J uly 21, 2021 and expires on March 31, 2022 (a partial two year term). Duties of the five- member D R B include reviewing the design of new structures, remodels, sign requests, landscaping plans and other architectural and aesthetic matters. AT TAC H ME N TS: Description D R B Letters of Interest July 20, 2021 - Page 4 of 173 July 20, 2021 - Page 5 of 173 July 20, 2021 - Page 6 of 173 Merrill Stillwell, CFA 2199 Chamonix Ln #5 Vail, CO 81657 merrill.stillwell@gmail.com Twitter: @mstillwell8 1(303) 522-3771 EXPERIENCE Blue Mountain Investments, Vail, Colorado 5/14 – Current Managing Partner • Leads a real estate firm operating in the Vail Valley, Summit & Park County and the Denver Metro Area • Builds for sale high end luxury homes in Colorado mountain communities • Owns and manages mountain workforce housing & apartments • Leases ground water rights and industrial property • Specializes in creative problem solving to unlock value • Raises capital and debt to complete each project • Builds support with neighborhoods, homeowner associations & government officials • Manages construction crews in large development projects Argentina Lacrosse, FIL World Championships in 2010, 2014 & 2018 6/10 – Current Head Coach and President of the Advisory Board, Federation of International Lacrosse Clinician (2012) • Selected to coach the Argentina national men’s program in international competition • Manages logistics, game plans, roster selection and coaching staff selection with local leaders • Led the team to its best ever #29 in the world ranking Denver Investments, Denver, Colorado 5/10 – 5/14 Analyst, Westcore Int’l Small Cap Fund (Lipper Fund Award Winner for 5 YR Risk-Adj. Performance in 2011 & 2012) • Researched international companies at an in-depth, grassroots level through public sources, company meetings and industry contacts • Built detailed models valuing companies and wrote original research reports LEADERSHIP, AWARDS, AND ACTIVITIES Board Chair, Treasurer & Partner, Social Venture Partners Denver (2018-21) Board Member, Pineridge Townhouse HOA (2021) Member, Vail Valley Young Professionals Association (2021) Member, Five Points Business Improvement District Design Review Committee (2018-21) Director & Grant Review Committee Member, Denver Active 20-30 Children’s Foundation (2014-21) Member, First Ascent Asset Management Investment Committee (2017-21) Vail Chamber & Business Association Premier Impression Award for Customer Service (2010) PSIA Certified Ski Instructor, Vail Resorts (2009-2014) President & Athlete, Claremont Men’s Lacrosse – 2 MCLA Top #25 Poll Finishes (2007-2009) Analyst, Keck Center for International and Strategic Studies in Japan (2008) and Korea (2007) Page, United States Senate (2003) EDUCATION Chartered Financial Analyst® Charterholder 06/14 - Current Completed three comprehensive, graduate-level exams covering ethics, economics, financial analysis, corporate finance, equities, fixed income, alternative investments, portfolio management & wealth planning Claremont McKenna College, Claremont, California Graduated in 05/09 Bachelor of Arts, Dual Major in Government and Economics with a Leadership Sequence Senior Thesis: “Bronco Politics” on Mountain West Politics University of Buenos Aires, University of Salvador, and AUP, Buenos Aires, Argentina 07/07 – 12/07 Studied Economics and Government while enrolled at Argentine Universities SKILLS Computer / Research: Excel, PowerPoint, Stata, Windows, Macintosh, HTML, Microsoft Word, Bloomberg, Factset, Twitter, Social Networking Sites Language: Proficient in conversational and written Spanish Global Travel: South America, North America, Middle East, Asia, Africa and Europe July 20, 2021 - Page 7 of 173 June 22, 2021 Vail Town Council 75 S Frontage Road Vail, CO 81657 Dear Vail Town Council: I am writing to express my interest in joining the Vail Design Review Board. Vail’s architecture is unique among American mountain towns and is part of what makes the town so special. I would appreciate the opportunity to serve the town and ensure that future development continues Vail’s great architecture! I own a real estate investment and development company with operations in the Vail Valley and now in Summit, Park and Denver County. We have extensive experience with the design review process via previous projects. Our most notable Vail project was a large addition and remodel of the residence above The Red Lion. I appreciated the attention that the board placed on a project in a landmark building and believe the final result was improved by the process. We recently purchased and manage a workforce housing community in Alma, Colorado where most of the residents commute 30 minutes to work in Breckenridge. All 14 single family homes are subject to a Low-Income Housing Tax Credit Land Use Restriction Agreement with the Colorado Housing and Finance Authority. The Vail Valley has significant attainable housing needs and I can bring my previous experience to help find solutions to the problem. As a board member, I know my position would be to know the design guidelines and to ensure compliance. I have experience in a similar position on the design review board of the Five Points Historic & Cultural District in Denver. I have tried to support the revitalization of the Welton corridor while still celebrating and highlighting its history. I can also speak and write proficiently in Spanish. I am fortunate to spend time in Argentina every year as a coach for their men’s national lacrosse program. As more Spanish-speaking residents move to town, I would love to be able to help them understand our review process. Thank you for your consideration! Sincerely, Merrill Stillwell, CFA 2199 Chamonix Ln #5 Vail, CO 81657 (303) 522-3771 Merrill.stillwell@bluemtninv.com July 20, 2021 - Page 8 of 173 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: Review F unding Requests for 2021 E arly S eason Concerts P RE S E NT E R(S ): S cott Robson, Town Manager and Mia V laar, Economic Development Director AC T IO N RE Q UE S T E D O F C O UNC I L: T he Town Council is asked to provide direction on whether to fund either of the two proposals presented. B AC K G RO UND: The Town Council will review two out-of-cycle funding requests (for 2021) from two event producers: A ustin Gavlak, Full S end Productions and J ames Deighan, Highline Sports & E ntertainment & I mprint E vents Group. AT TAC H ME N TS: Description Early Season Activations - Powabunga - Snow Days Staff Memo Powabunga Vail 2021 _ Town Council Presentation and Application Vail Snow Day 2021 - Council Presentation and Application July 20, 2021 - Page 9 of 173 TO: Mayor and Town Council FROM: Town Manager’s Office Economic Development Department DATE: July 20, 2021 SUBJECT: Review Funding Requests for 2021 Early Season Concerts I. SUMMARY The Town Council will review two out-of-cycle funding requests (for 2021) from two event producers, as follows: ACTIVE EVENT Event Name: Powabunga Festival at Ford Park Event Producer: Austin Gavlak, Full Send Productions Event Dates: December 9 – 12, 2021 Current Funding: $119,660 Funded by CSE Requested Funding $300,000 (additional) Description: Powabunga is requesting an additional $300,000 to enhance the talent selection for the four-day event. The December 9-12 dates for Powabunga Festival were by town council on March 3, 2021. PROPOSED NEW EVENT Event Name: Vail Snow Days Concerts & Vendor Expo Event Producer: James Deighan, Highline Sports & Entertainment & Imprint Events Group Event Dates: December 9 – 12, 2021 (same as Powabunga, but flexible) Requested Funding: $300,000 Description: The event producers are requesting $300,000 for two free concerts and a vendor expo, similar to past Snow Days events. II. BACKGROUND Guest Experience Initiative & Early Season Activation In 2018, Vail Resorts and the town created a document aligning Vail Resorts’ strategic plan for Vail Mountain to the town council’s 2018 Action Plan. As a result, the Guest Experience committee was formed to focus on, among other things, early season activation to complement VR’s investment in snowmaking and to provide a positive and robust early season guest experience, both on and off the mountain, to our guests. Revely Vail; Welcome to the Brilliance of Winter was created as a brand to include early season events and activities in Vail. Since that time, the town has incorporated a number of events and activations, including (most recently) Magic of Lights Vail, village activities for children, families and adults and the traditional Snow Days concerts. July 20, 2021 - Page 10 of 173 Town of Vail Page 2 The town has allocated 2021 funding for the following early season activations: $145,000 Revely Vail: (Nov 19 – December 17) $ 50,000 Magic of Lights Vail: (Nov 19 – January 2) $119,660 Powabunga Festival Concerts at Ford Park: (December 9-12) Total event funding for the period from opening day through mid-December is $314,660. In working closely with Vail Resorts to drive overnight visitation during the early season, we have focused on the period from opening day through mid-December before holiday traffic picks up. In an effort to not oversaturate or compete with Beaver Creek, Vail has traditionally only activated small scale events during the weekend of the Beaver Creek World Cup. III. BUSINESS CONSIDERATIONS The Town Council and Economic Development Staff have received two out-of-cycle funding applications as outlined above. Staff has evaluated the requests in the context of several business considerations as outlined below to support a decision whether or not to proceed with additional sponsorship funding for the two requests. Town of Vail Special Event Goals Would funding either proposal meet the Commission on Special Events Strategic Plan goals to: 1. Align with the Vail Brand 2. Drive Positive Economic Impact - occupancy - sales tax - group business 3. Generate funding leverage 4. Attract destination guests who book overnight rooms 5. Achieve an optimal event calendar 6. Provide a superior community and guest experience Calendar of Events Do the proposals meet the needs of the event calendar? • The 2021 Snow Days proposal outlines a free event that occurs when the town already has ample events and activations on the calendar. • The Snow Days dates conflict with the Powabunga dates of Dec. 9-12. Budget Impacts What impact do the proposals have on the town’s 2021 budget? • The budget for events through the CSE and Council contributions has been fully allocated. • General Fund reserves would need to be tapped into in order to sponsor the out-of-cycle proposals. Return on Investment Estimate Do the proposals offer an adequate level of return on investment? • The 2021 Powabunga Festival is a ticketed event. Staff believes the current level of sponsorship funding committed to the event by CSE is appropriate and adequate from the Town. In addition, an increased ROI to TOV is difficult to demonstrate based on a more expensive buy of talent. Certainly, the Town would support Powabunga soliciting other sponsors to secure their desired additional funding for an enhanced talent buy. Currently it is unclear as to what other financial sponsors will support the event other than TOV. • For the Highline/Imprint Events Snow Days concert, it is difficult to demonstrate an ROI that would justify allocating an additional $300,000 (from General Fund Reserves) for a second concert in the same timeframe window during early season. July 20, 2021 - Page 11 of 173 Town of Vail Page 3 Staff Feedback Staff would recommend proceeding with the current schedule of events as funded in the 2021 budget and does not recommend funding either of the new requests for 2021 in light of the fact that many of the key objectives noted above would not be met by providing an additional $600,000 in sponsorships to these two concert events. Both events are proposed in the upper Ford Park parking lots. Staff will be evaluating and developing another model for event funding for council’s consideration during the 2022 budget cycle. The basis for the new model will be focused on defining “sponsorship levels” for funding the different types of events identified as desired by the Town of Vail and will recommend that privately-owned events work to become as independently sustainable financially as possible with gradually reducing rather than increasing TOV sponsorship funding occurring over the life of an event. IV. ACTION REQUESTED The Town Council is asked to provide direction on whether to fund either of the two proposals presented. If the additional funding is desired by Town Council, General Fund Reserve monies would need to be allocated in the next supplemental budget ordinance slated for later this year. Attachments:  Materials for Powabunga Festival at Ford Park, Austin Gavlak, Full Send Productions  Materials for Vail Snow Days Concerts & Vendor Expo, James Deighan, Highline Sports & Entertainment & Imprint Events Group July 20, 2021 - Page 12 of 173 July 20, 2021 - Page 13 of 173 MISSION Our mission is to create immersive experiences that exemplify the uniquely vibrant culture that continues to thrive in the Vail Valley. We will rally active millennials from across the country, to be part of an event that celebrates all the magic you feel when breathing in the Rocky Mountains. Our event will be anchored around 2 nights of world class music, a week of large pop up art installations, and unique on mountain activities that are more about bright self expression than going fast. July 20, 2021 - Page 14 of 173 July 20, 2021 - Page 15 of 173 Don’t settle for less What makes Powabunga Special? •World Class Production •Sound •Stage •Lighting •Art Installations •World Class Talent •A committed lineup of artists that collectively have over a BILLION streams on Spotify and Youtube. •A luxury VIP offering with comfortable seating areas, preferred viewing w/ heaters, and hors d’oeuvres. •An experience that motivates paying clientele to book a multi-night trip in Vail before peak season. July 20, 2021 - Page 16 of 173 HISTORY POWABUNGA 2019 was a huge success any way you measure it, 2021 will be even better. ROI for Town of Vail PAID attendance Police / Medical incidents Best festival in the country nominee Best festival in Vail Winner 31x 6000 0 USA Today Vail Daily July 20, 2021 - Page 17 of 173 Rufus Du Sol Why is this band worth the investment? •3 piece live act from Australia •Family friendly, positive message •Headlining festivals across the country including Austin City Limits and Outside Lands in SF •2 nights at Red Rocks in August are sold out - tickets going for over $300 on secondary markets July 20, 2021 - Page 18 of 173 A worthy partner Powabunga ushers in a new wave of Vail tourism •$300K supplement will cover roughly 20% of budget, this investment in a bigger event will guarantee an international clientele with disposable income. •Marketing efforts, pushed though international artist channels, will have global exposure that pays dividends long after the event ends. This supports Vail’s mission to maintain status as THE premier international ski destination. •Powabunga is run by a local team that is committed to producing the event in Vail for years to come July 20, 2021 - Page 19 of 173 Let’s start the next chapter of Vail’s story TOGETHER Powabunga 2021 is setup for success, Let’s make this dream a reality. July 20, 2021 - Page 20 of 173 2021 Off-Cycle Council: Full Send Productions - Gavlak Town of Vail 2021 Midyear Council Contribution Request CONTRIBUTION POLICY: All contribution requests received by the Town of Vail will be processed in the following manner: A. All requests must be submitted electronically. Incomplete applications and supplemental information will not be accepted. THE TOWN COUNCIL WILL ONLY BE GIVEN YOUR COMPLETED APPLICATION FORMS. NO SUPPLEMENTAL INFORMATION WILL BE GIVEN TO THE TOWN COUNCIL. B. All applications for midyear funding shall be completed and submitted by May 30th by 5:00 P.M. C. The Town Council will evaluate the various proposals based on their direct benefit to the entire community of Vail, fulfillment of the Town’s mission, and how this contribution will affect our resort community’s future health. The Town Council’s mission statement reads: In order to be the premier international mountain resort community, we’re committed to growing a vibrant, diverse economy and community, providing our citizens and guests with exceptional services and an abundance of recreational, cultural and educational opportunities. DISCLOSURE TO ALL APPLICANTS: Notification of awards will be sent after the Council reviews the midyear contribution requests in June. No money will be disbursed until after the supplemental appropriation is approved in June. GENERAL INSTRUCTIONS: All applications must be submitted by May 30th by 5:00 P.M. Any application received after that date will not be considered. Please complete all fields in this application. No hard copies are accepted. Name of Organization Full Send Productions First Name of Contact Person Austin Last Name of Contact Person Gavlak E-mail Address austin@powabungafestival.com Mailing Address PO Box 523 City Eagle State Colorado Zip 81631 Telephone Number 8175424965 Members and Titles of your Governing Board Austin Gavlak - CEO Alex Ballesteros - COO Organization Mission Statement Our mission is to create immersive experiences that exemplify the uniquely vibrant culture that continues to thrive in the Vail Valley. We will rally active millennials from across the country, to be part of an event that celebrates all the magic you feel when breathing in the Rocky Mountains. Our event will be anchored around world class music, a week of large pop up art installations, and unique mountain activities. Organization fiscal year-end: 12/31/2021 July 20, 2021 - Page 21 of 173 Are your books audited? No Type of Funding Requested Cash and In-kind Amount of Cash Contribution Requested $300,000 In- Kind Request Use of Dobson Arena for our official after parties Why was this not part of the annual contribution request process for 2021 (Due June 30th)? A unique opportunity has come to fruition that would allow the Town of Vail / Powabunga partnership to bring in top tier talent. Rufus Du Sol has sold out 2 nights at Red Rocks this summer and tickets are currently going for hundreds of dollars over face value on secondary markets. They are headlining major festivals across the country this summer including Austin City Limits and Outside Lands in San Francisco. Their music is family friendly, very positive and extremely on brand for Vail. They are one of the hottest bands in the world right now, and we should seize this unique opportunity to showcase Vail to a global following. How will the contribution be used? It will cover roughly 20% of the total cost to produce Powabunga in December. How does your request support item 1C of the Contribution Policy (See above) This would be 5,000+ paying attendees which is much better than 5,000 patrons showing up for a free event. Our patrons for this event have money to spend at hotels, restaurants, and shops throughout town. Powabunga 2019 yielded a 30x ROI for Town of Vail, we are confident that this investment in our partnership will pay dividends both financially and for the Town of Vail brand. Powabunga was a winner of Vail Daily's "Best of Vail" and recognized by USA Today as one of the best emerging festivals in the country. This event will contribute to the town's effort to provide cultural and recreational opportunities, and will strongly support Vail's mission to be the premier international mountain community, Please Upload the Organization's Prior Fiscal Year Balance Sheet FSBalanceSheet.pdf Please Upload Organization's Prior Fiscal Year Income Statement FSProfitandLoss.pdf Please upload any other materials and documentation to support your event or program request Submission Date 06/29/2021 linked 2020 off cycle users austin@powabungafestival.com Submission Date 06/29/2021 2021 Off-Cycle Council: File Attachments Please Upload the Organization's Prior Fiscal Year Balance Sheet FSBalanceSheet.pdf Please Upload Organization's Prior Fiscal Year Income Statement FSProfitandLoss.pdf July 20, 2021 - Page 22 of 173 Full Send Productions Balance Sheet As of June 28, 2021 Accrual Basis Tuesday, June 29, 2021 01:43 AM GMT-04:00 1/1 TOTAL ASSETS Current Assets Bank Accounts Wells Fargo Business Choice Checking (3410)188,680.82 Total Bank Accounts $188,680.82 Accounts Receivable Accounts Receivable (A/R)0.00 Total Accounts Receivable $0.00 Other Current Assets Prepaid Expenses 155,119.01 Uncategorized Asset 0.00 Undeposited Funds 0.00 Total Other Current Assets $155,119.01 Total Current Assets $343,799.83 Fixed Assets 2020 Art Installation 2,500.00 Accumulated Depreciation -12,093.00 Tenting 9,593.00 Total Fixed Assets $0.00 TOTAL ASSETS $343,799.83 LIABILITIES AND EQUITY Liabilities Current Liabilities Other Current Liabilities Deferred Revenue 357,813.84 Total Other Current Liabilities $357,813.84 Total Current Liabilities $357,813.84 Long-Term Liabilities Loan from Barb DeRosiers 65,000.00 Total Long-Term Liabilities $65,000.00 Total Liabilities $422,813.84 Equity Opening Balance Equity 0.00 Owner's Investment 0.00 Partner Equity - Gavlak 25.00 Partner Distributions - Gavlak -27,191.84 Total Partner Equity - Gavlak -27,166.84 Partner Equity - Sutton 124,999.14 Retained Earnings -171,721.84 Net Income -5,124.47 Total Equity $ -79,014.01 TOTAL LIABILITIES AND EQUITY $343,799.83 July 20, 2021 - Page 23 of 173 Full Send Productions Profit and Loss January 1, 2020 - December 30, 2021 Accrual Basis Tuesday, June 29, 2021 01:46 AM GMT-04:00 1/1 TOTAL Income Deposit Refund 0.00 Sales 0.00 Ticket Sales -1,114.56 Total Income $ -1,114.56 Cost of Goods Sold Cost of Goods Sold 0.00 Shipping 81.53 Total Cost of Goods Sold $81.53 GROSS PROFIT $ -1,196.09 Expenses Advertising & Marketing 23,957.96 Art Program 1,400.00 Bank Charges & Fees 541.00 Car & Truck 500.00 Commissions 7,000.00 Contractors 0.00 Depreciation Expense 2,500.00 Legal & Professional Services 442.89 Meals & Entertainment 2,312.18 Office Supplies & Software 6,407.09 Partner Payroll 0.00 production expenses 0.00 Rent & Lease 7,730.00 Taxes & Licenses 2,862.00 Travel 6,645.90 Uncategorized Expense 0.00 Total Expenses $62,299.02 NET OPERATING INCOME $ -63,495.11 NET INCOME $ -63,495.11 July 20, 2021 - Page 24 of 173 Off Cycle Users 2020: austin@powabungafestival.com Email: austin@powabungafestival.com July 20, 2021 - Page 25 of 173 C R A F T I N G I M PA C T F U L C O N N E C T I O N S July 20, 2021 - Page 26 of 173 EVENT OVERVIEW •Four days of Event activation •Four nights of music, two free headliner concerts at Ford Park concert venue •Three-day interactive expo and demos in the Festival Village •Pub Crawls, Après and Late-Night Parties, Pray for Snow Bonfire and Kick-off Party Vail, CO Nov. or Dec.2021 40K+ Attendees VAIL SNOW DAYS July 20, 2021 - Page 27 of 173 July 20, 2021 - Page 28 of 173 TOP DMA’S REPRESENTED Colorado California Florida Illinois Texas 59%Male 41%Female 75%Age 25-54 16%Age 55+ 33%Have a household income over $150,000 40,000 ESTIMATED EVENT ATTENDEES GUEST PROFILE July 20, 2021 - Page 29 of 173 5ACTIVATION CONCEPTS THOUGHT STARTERS •3-Day custom activation footprint in Vail Village and/or Mountain Plaza •Ford Park concert venue on-site activations •Private VIP opportunities •Hosted après ski and late-night parties •Vail merchant, restaurant, and lodging integrations •Equipment demos •Product sampling July 20, 2021 - Page 30 of 173 LET’S TALK! VAIL | 216 Main Street, Suite 230, Edwards, CO 81632 DENVER | 4100 W 38th Ave. Suite 201, Denver, CO 80212 970.331.5312 c James Deighan Partner, Strategic Partnerships james@gohighline.com July 20, 2021 - Page 31 of 173 Events RFP 18/19/20/21: Vail Snow Days 2021 EVENT & APPLICANT OVERVIEW 0. Email contact nicole@imprintgroup.com 1. What is the name of your event/program? Vail Snow Days 2021 2. Please select the event category for your RFP. Community, Recreation & Cultural (CRC) 3. Is this a new event or program? No 3a. How much was your event or program funded in 2020? $0 4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program? No 5. Amount of 2021 funding requested $300,000 5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021? No 6. Proposed Event/Program Start Date 12/02/2021 7. Proposed Event/Program End Date 12/05/2021 7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD: Per our call, the above dates are over Birds of Prey, we feel like we would only compliment what they do and vice versa. ** Please note in reference to the next question, we would also consider other weekends prior to Powabunga. Our event draws a very wide range of attendees, as opposed to their very targeted audience. 8. Are your event/program dates set or could they changed? Event dates are flexible and can be changed 9. Name of person completing the application Nicole Marsh 9a. Title of person completing the application Partner 10. Provide name of person or entity to whom the funding check will be cut. Highline Sports and Entertainment 11. Mailing Address Street 216 Main Street, Suite 230 12. City Edwards 13. State Colorado 14. Zip Code 81632 15. Telephone number 970 476 6797 ext 701 July 20, 2021 - Page 32 of 173 16. Email address myriah@gohighline.com 17. Event/program and/or organization website gohighline.com | vail.com/snowdays 18. Number of years organization has been in business 26 19. Organization's Mission Statement To foster a culture in which Highline team members are challenged to excel in providing all customers with exceptional service, extensive knowledge and an unwavering commitment to ethical excellence - not only to complete client satisfaction-but beyond all expectations! 20. Organization's Tax Status For Profit 21. If applicable, please attach current State Department of Revenue Certificate with this application. 22. Does the event or program benefit a charity or organization? Yes 22a. Please name and describe the beneficiary We partner with a local charity, such as the Vail Veterans Program, for the liquor permits and make donations to the organization accordingly EVENT DESCRIPTION 1. Is this a new or existing event/program in Vail? Existing 1a. How many years has the event or program been produced in Vail? 10 1b. Please describe the location(s) of the event or program in previous years. Vail/Vail Mountain 2. Please provide a detailed description of the event/program and its activities. Vail Snow Days is the signature kick-off event to the season and will once again feature free live music, family-friendly happenings, a sponsor expo village and more. All talent for the 2021 Vail Snow Days concerts are TBA but past performances include Nathaniel Rateliff & The Night Sweats, Shakey Graves, O.A.R, Wilco, Bare Naked Ladies and more. 3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary venues. • Golden Peak • Mountain Plaza • Vail Village • Lionshead • Ford Park 4. Do you plan to use Vail Recreation District Facilities? No 5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take place and why. All events for Vail Snow Days will take place in Vail/Vail Mountain ENVIRONMENTAL PRACTICES 1. Which of these environmental practices will you commit to executing at your event/program? Use of recyclable materials - banners, paper, etc., Ban use of plastic bags, Remind guests to bring re-usable bags and water bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public transit to event, Enforce no idling policy for staff and guests, Recycling required in all areas of event, Wastewater will be properly disposed of, Use eco-friendly serving utensils (compostable or recyclable), Ban styrofoam, not allowed within town limits, Compost food waste, Provide water bottle filling stations July 20, 2021 - Page 33 of 173 2. Please describe your commitment to environmental sustainability and detail measures that will be taken during your event to ensure minimal environmental impact and sustainable best practices. Here is a snap shot from previous events with plans to continue similar efforts and expand further into 2021: • Partnered with Vail Resorts/Epic Promise to promote sustainability at all Vail Snow Days venues • All service ware at the expo and concerts were recyclable • Required expo partners to separate all trash, aluminum and cardboard prior to disposing • Sold products at the concerts in aluminum packaging to reduce recycled cup usage • Reused event specific signage wherever possible • Used hard- wired power wherever possible [vs. generators] • Utilized containers that were re-engineered into a foldable trash and recycling bins made from recycled event coroplast signs • Upcycled event signage and banners • Staff carpooling from Denver and within the valley during the event • Strict no idling policy for all vendors and staff during load in/load out • Used re-usable table linens at all tents (instead of disposable) and cleaned as needed (vs. replaced) • Encouraged restaurant vendors to buy local and produce dishes using those ingredients EVENT/PROGRAM PARTICIPANTS 1. Number of participants (athletes, artists, exhibitors, etc.) anticipated 25 2. Number of volunteers needed 20 3. Number of event/program staff 75 4. Estimate of total number of spectators/attendees anticipated 20,000 SCORECARD CRITERIA QUESTIONS 1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your event/program will bring to Vail 10,000 2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail 9,600 3. Estimate the number of international guests your event/program will bring to Vail 400 4. How will your event/program increase sales tax in Vail? This annual event that brings people to town during a soft period prior the Holidays, is a huge driver for consumer engagement within the Town of Vail. A longstanding signature event, Vail Snow Days offers something for everyone. From lodging, dining and shopping, this event drives sales. 5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council? The vision for Vail Snow Days 2021 is to continue to build on the momentum of this early winter festival event and kick off the winter season in Vail like no other mountain community. By fine-tuning event elements proven successful in previous years and looking to expand where possible, Vail Snow Days will continue to provide unique guests experiences and create positive economic opportunities for the Town of Vail. The 2021 Vail Snow Days will look to deliver: • Enriched guest experience in expanded festival environment and elements; • Expanded vibrancy throughout the Town of Vail and on Vail Mountain; • High level entertainment and lifestyle activities appealing to a wide variety of people; • Positive economic impact from not only spending and sales tax but also driving overnight visits stays; • Safe environment for all guests 6. CRC - Brand Fit: How will your event or program support the Vail brand identity? Vail Snow Days, Vail Mountain and the Town of Vail have collaborated in the past and will continue to coordinate efforts both on mountain and off on several levels regarding Vail brand identity: • Creating a fully integrated branding/signage plan that is cohesive, on message and visually appealing • Providing event programming for a range of guests and locals • Striving for the highest levels of customer service and experiences 7. CRC - Event Timing: How is it the right event/program at the right time? The event fills the gap with visitation is lower. The events tend to increase lodging by 30-40% July 20, 2021 - Page 34 of 173 8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and community members? With world-class musical talent and interactive expo areas, destination guests will have more incentive to choose Vail for their early season plans. A key focus is the dissemination of accurate event information to key local media groups, concierges and lodging leaders. Everything from the event outreach to the grassroots marketing is strategically thought out so that the right people get the right information at the prime time. Highline and Vail Resorts/Vail Mountain continue to invest in high quality photography and videography to extend its reach in digital and print media applications and create content driven outreach. 9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new programming, entertainers, adding additional days and activities.) The ever changing musical talent/acts that Vail Snow Days has brought to Vail during its history always helps to create a unique and varied vibe in Town of Vail and complements the mountain weather and early season skiing/riding. 10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration? Vail Snow Days IS fun and the festivities surrounding the events invite guests to enjoy Vail to the fullest. The programming and vibe the event creates from interactive partner expo villages at the base areas to great live music allow guests to be as active and involved as they choose. The no cost admission for events surrounding Vail Snow Days makes the event inclusive and accessible to all. Event partners can enhance the event through additional activations and aid in creating unique and memorable guest experiences. Since Highline specializes in creating custom event partnerships, a relevant and fun experience for the Vail guest is top of mind. 11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more marketing questions in a future section. (Reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.) 3,280,000+ impressions 12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract sponsorship support? Vail Snow Days will be strongly promoted through Vail Resorts/Vail Mountain to include: • Brand guidance and development support • Marketing strategy development • Tactical execution of marketing plans across owned Vail channels and assets • Tactical execution of marketing plans in paid channels and assets • Design and production of marketing assets • Content capture • Supporting local and on-mountain outreach for event communications • Support via owned and operated channels and venues (retail, restaurant, lodging, and on-mountain) o Logistical support for on-mountain event elements, if any • Leverage Vail Resorts Public Relations for media inquiries, outreach, and hosting. • Partner with Owned and Operated Lodging for event needs • Event performance analyses (destimetrics, guest experience insights, and guest feedback) The event will be promoted through a variety of partner activations including potential incentive trips/sweepstakes and event promotions at area accounts both locally and regionally. 13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to sustain and grow the event. We created the events from scratch and brought to the Vail Valley something that didn’t exist at any other ski resort in the lower 48 at the time. Put simply, we were the pioneers of this model and continue to innovate and grow the event year after year. 13. CRC - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing public health orders. When the entire event world came to a screeching halt in March of 2020, Highline shifted its focus to the Covid-19 world and began producing testing events with the most stringent public health orders in history. We on-boarded close to 2,000 full time and contract laborers to administer hundreds of thousands of Covid tests, as well as over 100,000 vaccines. The dozens and dozens of mass testing and vaccination sites were some of the most forward thinking, efficient and public health safety conscientious sites in the entire country. Much like what was asked of us when the recycling and sustainability initiatives came to the forefront, we collaborated with local and state entities, both government and private sector to adhere and implement the most effective consumer facing program of any event producer in the Vail Valley. We won sustainability awards because of our efforts. This was predicted on the notion of managing behavioral and necessary event parameters. The 2020 4th of July Stationary Parade model that we shifted to in very short order is also a very relevant example of this 13. EE - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing public health orders. n/a July 20, 2021 - Page 35 of 173 EVENT ECONOMIC IMPACT 1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program. 4,000 2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending generated by your event or program. $12,000,000 Example: Increased spend by attendees in restaurants, shops, lodging or activities. 3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of Vail expect? $480,000 ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.) Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000 4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges. Non-local attendees will be directed to Vail lodging options via call-to-actions to the event website placed in event advertising and collateral materials. These items will include newspaper print ads, web, posters, digital rack cards, social media inclusion and through phone inquiries via phone directing public. Tracking and estimation will be acquired through mTrip reports and intercept surveys as provided by the Town of Vail. BUDGET Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses. 1. Describe how you will use the funds requested from the CSE. Talent Procurement and Production 2. Please upload the provided complete event/program budget template here. Snow Days 2021 RFP Event Budget .xlsx 3. What percentage % of the total event/program budget is the CSE being asked to fund? 40 4. If the event/program is not funded at full request, how will the event change with a lower funding allocation? If Vail Snow Days is funded at a reduced level by Town of Vail, event organizers will revisit the overall feasibility of the event scope as planned and consider making cuts in the following areas: • Potential change in the talent/band levels, number of performances, lengths of performances during the event • Potential reduction in overall event programming • Longer duration for load in and load out which may impact venues/merchants and the ability to efficiently execute the event operationally 5. Should the CSE decide not to support this event/program at all, will it still occur? No 6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales, merchandise, food and alcohol sales, etc.) 65,000 7. Do you intend to host the event or program in Vail beyond 2021? Yes 7a. How many years beyond 2021? 4+ 7b. Do you anticipate requesting funding from the CSE for 2022? Yes MARKETING July 20, 2021 - Page 36 of 173 Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and execution dates. Snow Days Marketing Plan 2021.pdf 1. Objectives: What are you trying to accomplish through your marketing efforts? Through our marketing efforts, we aim to • let people know about the event • get people interested in finding out more information • convey when and where the event will take place • invite people to attend • create a brand presence to attract sponsors, media and attendees to future events 2. Strategy: How will you meet your objectives? Marketing efforts will be met with • strategic ad buys and placement • enhanced social media to create interest and excitement around the event • continued messaging across all channels to reinforce the experience 3. Audience: Who is your audience? (You may choose more than one.) First time visitors, Returning guests, Primary and Second Homeowners, Local residents 4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of Activation: Create an expanded presence throughout the community and stimulate the participation of the merchants, restaurants, bars and lodges.) Custom activation footprint in Vail Village and/or Mountain Plaza as well as Ford Park concert venue on-site activations with Private VIP opportunities. Hosted après ski and late-night parties. Vail merchant, restaurant, and lodging integrations. Equipment demos and product sampling throughout the footprint. We will also continue to cross-promote local restaurants and venues that are creating their own events through Snow Days LIVE! 5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than one.) Print - Local, Print - Regional, Editorial, Radio, Television, Online Event Listings, E-newsletters, Web, Media Plan/Public Relations, Grassroots, Facebook, Instagram, Posters, Rack Cards, Flyers, Signage – Banners, etc, Co-promotions, Partnerships, Local Vail Businesses, Concierge Visits 6. Please list contact information for your Media Relations or Public Relations staff or firm. 6a. Name Katie Coakley, Katydid PR and Chris Dolan, Brand Recess Marketing 6b. Telephone Number 970.333.4556 and 303.548.2695 6c. Email Address katie.coakley656@gmail.com and cdolan@brandrecess.com SPONSORSHIPS & PARTNERSHIPS 1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the event/program budget? $375,000 1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners? $10,000 2. Please list your confirmed sponsors or partners. Our plan is to reapproach partners that we had previously secured for 2019 and were on board for 2020 as well as new partner possibilities secured for other Highline Events. Current verbal commitments are from GMC, Nature Valley, Helly Hansen, AB and Pepsi. 3. Please explain the potential for additional sponsorships or partners. Knowing we have taken two years off, we are will approach new players in the market that will open up more robust opportunities in all product categories. The team looks to add variety in partners as well as increase partnership revenues from 2019 by expanding beyond the relationships of Vail Resorts Strategic Alliance and its partners. Outside sponsorship will be pursued cultivating fresh ideas, activation concepts and experiences the event warrants. 4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective partners or sponsors which provides benefits for participating in your event/program.) VSD_Sponsor Deck 2021.pdf July 20, 2021 - Page 37 of 173 REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other requests will be accepted. Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero Hero,etc. 1. Do you need facility rental relief? No ADDITIONAL INFORMATION Are there any questions you have for the CSE or other things you'd like to share with the board that are not included in the application? REQUIRED ATTACHMENTS 2020 Event Recap VSD19_RECAP_TOWN OF VAIL.pdf Organization rosters naming all officers, board of directors and respective positions as relevant Highline Imprint Highline Org Chart.pdf OPTIONAL ATTACHMENTS List any URLs where additional information can be found, including photos, videos or other content relevant to your application. Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding Snowdays_2019_Teaser_30_MM_FINAL.mp4 Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding RFP QUESTIONS AND KEY MEETING DATES We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be scheduled over email as well. Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com Friday, August 30: Submitted questions and answers will be emailed to applicants. Wednesday, October 2: Regular CSE Meeting, Recaps will be presented Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting. Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting. Tuesday, November 5: The Town Council will review the CSE funding allocations. Wednesday, November 6: Regular CSE Meeting Thursday, November 7: Applicants will be notified of their preliminary funding allocations. Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding decisions. July 20, 2021 - Page 38 of 173 --->The "Save Draft" button below allows you to save your application and come back to work on it again. --->The "Save" button is for when your application is complete and ready to submit. ---> Your application has not been formally submitted until you navigate to the Menu page and click "Submit Request". You will receive a confirmation email once your application has been submitted.<--- Linked Contact Myriah Blair Number Events RFP 18/19/20/21: File Attachments 2. Please upload the provided complete event/program budget template here. Snow Days 2021 RFP Event Budget .xlsx Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and execution dates. Snow Days Marketing Plan 2021.pdf 4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective partners or sponsors which provides benefits for participating in your event/program.) VSD_Sponsor Deck 2021.pdf 2020 Event Recap VSD19_RECAP_TOWN OF VAIL.pdf Organization rosters naming all officers, board of directors and respective positions as relevant Highline Imprint Highline Org Chart.pdf Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding Snowdays_2019_Teaser_30_MM_FINAL.mp4 July 20, 2021 - Page 39 of 173 Expenses Vail Snow Days 2021 > Expenses Estimated Actual Total Expenses $735,425.00 $0.00 Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual Rentals $31,500.00 Public Food + Beverage $15,000.00 Insurance $8,000.00 Private Food + Beverage $10,000.00 Sound/AV $57,150.00 Client/Staff Meals $4,000.00 Heavy/Large Equipment & Fuel $11,000.00 F&B Supplies $7,000.00 Trash/Composting $2,400.00 Total $36,000.00 $0.00 Restroom Utilities $7,500.00 Staff/Labor $74,500.00 Program/Lodging Estimated Actual Security $15,550.00 Entertainment Fees $265,000.00 Vail PD $6,000.00 Rider Requirements $10,000.00 Emergency Services $5,000.00 Travel & Lodging $6,000.00 Banners - Printing & Signage $6,600.00 Sponsor Lodging $1,200.00 Plow Services $2,000.00 Production Manager $10,000.00 Misc. Supplies $3,500.00 ADA $1,750.00 VIP Amenties & Services $5,500.00 Total $237,950.00 $0.00 Total $292,200.00 $0.00 Marketing Estimated Actual Other Estimated Actual Advertising - Radio $3,500.00 Project Fee $95,925.00 Advertising - Print $5,000.00 Charitable Contribution $3,000.00 Advertising - Social Media $8,000.00 Total $98,925.00 $0.00 Public Relations $5,000.00 Digital $5,400.00 OOH - Billboard/Comcast TV $6,000.00 Graphic Design $2,500.00 Website $5,000.00 Sponsor Fulfillment $3,500.00 Printing - Rack Cards, Posters $3,000.00 Marketing Firm $5,000.00 Recaps $750.00 Please complete the budget template with all event related expenses. If the categories are not relevant, you can skip or rename them. July 20, 2021 - Page 40 of 173 Expenses Total $52,650.00 $0.00 Administrative Estimated Actual Telephone/Internet $600.00 Photography $2,500.00 Video $3,400.00 Permit Fees $2,100.00 Postage/Shipping $200.00 In Kind Trades $2,500.00 Supplies-Office or Other $1,300.00 Credentials, Lanyards $2,000.00 Demographic Survey $500.00 Sales Tax $2,600.00 Administrative, CC/Bank Fees $1,800.00 Total $17,700.00 $0.00 July 20, 2021 - Page 41 of 173 Income Vail Snow Days 2021 > Income Estimated Actual Total Income $740,000.00 $0.00 Tickets/Admissions Estimated Actual Estimated Actual 0 Adults @ $5.00 $0.00 0 Children @ $2.00 $0.00 0 Other @ $1.00 $0.00 0 <Insert Other> @ $0.00 $0.00 $0.00 $0.00 Programs/Advertising Estimated Actual Estimated Actual 0 Covers @ $0.00 $0.00 0 Half-pages @ $0.00 $0.00 0 Quarter-pages @ $0.00 $0.00 0 <Insert Other> @ $0.00 $0.00 0 <Insert Other> @ $0.00 $0.00 0 <Insert Other> @ $0.00 $0.00 $0.00 $0.00 Exhibitors/vendors Estimated Actual Estimated Actual 0 Large booths @ $0.00 $0.00 0 Med. booths @ $0.00 $0.00 Small booths @ $0.00 $0.00 0 <Insert Other> @ $0.00 $0.00 <Insert Other> @ $0.00 $0.00 0 <Insert Other> @ $0.00 $0.00 $0.00 $0.00 Revenue from other items Estimated Actual Estimated Actual 0 Cash Sponsorships @ $0.00 $375,000.00 0 In Kind Sponsorships @ $0.00 $0.00 0 Donations @ $0.00 $0.00 July 20, 2021 - Page 42 of 173 Income 1 CSE Funding @ $0.00 $300,000.00 0 Grants @ $0.00 $0.00 1 F&B Sales @ $0.00 $65,000.00 0 <Insert Other> @ $0.00 $0.00 0 <Insert Other> @ $0.00 $0.00 $740,000.00 $0.00 July 20, 2021 - Page 43 of 173 Summary Vail Snow Days 2021 > Profit - Loss Summary Estimated ActualTotal income $740,000.00 $0.00Total expenses $735,425.00 $0.00Total profit (or loss)$4,575.00 $0.00 Estimated Actual $0.00 $100,000.00 $200,000.00 $300,000.00 $400,000.00 $500,000.00 $600,000.00 $700,000.00 $800,000.00 Total income Total expenses July 20, 2021 - Page 44 of 173 Vail Snow Days 2021 Marketing Plan Est. Marketing Budget $52,650 Vail Snow Days will be strongly promoted through Vail Resorts/Vail Mountain to include: • Brand guidance and development support • Marketing strategy development • Tactical execution of marketing plans across owned Vail channels and assets • Tactical execution of marketing plans in paid channels and assets • Design and production of marketing assets • Content capture • Supporting local and on-mountain outreach for event communications • Support via owned and operated channels and venues (retail, restaurant, lodging, and on-mountain) • Logistical support for on-mountain event elements, if any • Leverage Vail Resorts Public Relations for media inquiries, outreach, and hosting. • Partner with Owned and Operated Lodging for event needs • Event performance analyses (destimetrics, guest experience insights, and guest feedback) The event will also be promoted through a variety of partner activations including potential incentive trips/sweepstakes and event promotions at area accounts both locally and regionally. Channels Print Advertising in Vail Daily and other local/regional media outlets Digital buys in similar media outlets Radio and TV Advertising on local stations Online Event Listings Blast to E-Newsletter Subscribers (we have a database of past attendees) Social Media on Facebook and Instagram including targeted ads - Event Announcement, Event Component Feature, Partner Highlights, Consumer Promotion, Time-Relevant Posts Creation of Event Posters to be placed around the Valley Creation of Rack Cards to be distributed to hotels Additional PR Efforts Locally and Regionally with general information and curated pitch stories Banners and Event Signage to Promote the Event and Sponsors/Partners Event Specific Website Grassroots and Promotions Concierge Visits July 20, 2021 - Page 45 of 173 C R A F T I N G I M PA C T F U L C O N N E C T I O N S July 20, 2021 - Page 46 of 173 EVENT OVERVIEW •Four days of Event activation •Four nights of music, two free headliner concerts at Ford Park concert venue •Three-day interactive expo and demos in the Festival Village •Pub Crawls, Après and Late-Night Parties, Pray for Snow Bonfire and Kick-off Party Vail, CO Nov. or Dec.2021 40K+ Attendees VAIL SNOW DAYS July 20, 2021 - Page 47 of 173 July 20, 2021 - Page 48 of 173 TOP DMA’S REPRESENTED Colorado California Florida Illinois Texas 59%Male 41%Female 75%Age 25-54 16%Age 55+ 33%Have a household income over $150,000 40,000 ESTIMATED EVENT ATTENDEES GUEST PROFILE July 20, 2021 - Page 49 of 173 5ACTIVATION CONCEPTS THOUGHT STARTERS •3-Day custom activation footprint in Vail Village and/or Mountain Plaza •Ford Park concert venue on-site activations •Private VIP opportunities •Hosted après ski and late-night parties •Vail merchant, restaurant, and lodging integrations •Equipment demos •Product sampling July 20, 2021 - Page 50 of 173 LET’S TALK! VAIL | 216 Main Street, Suite 230, Edwards, CO 81632 DENVER | 4100 W 38th Ave. Suite 201, Denver, CO 80212 970.331.5312 c James Deighan Partner, Strategic Partnerships james@gohighline.com July 20, 2021 - Page 51 of 173 VAIL SNOW DAYS RECAP REPORT PREPARED FOR July 20, 2021 - Page 52 of 173 VAIL SNOW DAYS OVERVIEW DATES:December 12 –15, 2019 TOTAL ESTIMATED ATTENDANCE: 15,000 *Note: With record of in and out traffic at the concerts, estimated attendance: 17,000+ ESTIMATED TOTAL MEDIA IMPRESSIONS: 3,280,000+, a strong increase from 2018 LOCATIONS: Ford Park Parking Lot Concert Venue; Base of Gondola One, Mountain Plaza; International Bridge; and Vail Village and Lionshead Bars and Restaurants; The Tavern, Arrabelle at Vail Square. 4-DAY, EARLY SEASON, FESTIVAL WEEKEND IN VAIL, CO July 20, 2021 - Page 53 of 173 TOWN OF VAIL –PARTNER COLLABORATION TOWN OF VAIL The digital and social plan for Vail Snow Days included strong collaboration from Vail Mountain through inclusion on Vail.com, and strong engagement on their Facebook and Instagram channels. Additional partnership cross- promotions came from Town of Vail, Bud Light, Oakley and more. The partnerships offer strong leveraging and exposure as highlighted in the media pages. Brand Marketing & Signage Inclusions: Town of Vail Logo Inclusion Throughout Multiple Medias ●Stage Scrim ●Event schedule signage at Base Areas ●Town of Vail Banner placed leading up to, and throughout the event weekend ●Newspaper print advertising ●Event posters and handbills (Vail Snow Days and Snow Days LIVE!) ●Event Website ●Press Releases ●Grassroots and Community Outreach ●Event Specific Promo Video (Website and Social Channels) Town of Vail Specific Branding and Additional Engagement: ●6 Town of Vail Banners placed at the concert venue at Ford Park Parking Lot & Festival Village ●Town of Vail Tent Usage at Ford Park Parking Lot Venue July 20, 2021 - Page 54 of 173 EVENT SCHEDULE AND FEATURES Vail Snow Days, the early season party, returned to Vail December 12 –15, 2019. The 4-day festival included FREE headliner concerts, with the opportunity for guests to purchase a VIP experience each night. A full weekend of action included Snow Days Live! with live tunes throughout town, lively festival village with event partner activations, block party with partner activations, sampling and the Bluegrass & Bloodies event to wrap up the weekend. FREE CONCERT #1 Headliner: MODEST MOUSE Opener: The Rad Trads Ford Park Parking Lot Venue Friday, December 13, 2019 Attendance: a total of 6,432 entered the venue with the max capacity being 5,813 in the venue at one time. July 20, 2021 - Page 55 of 173 EVENT SCHEDULE AND FEATURES FREE CONCERT #2 Headliner: THE HEAD AND THE HEART Opener: Rob Drabkin Ford Park Parking Lot Venue Saturday, December 14, 2019 Attendance: Diminished due to road closures. 3,879 entered the venue with the max capacity being 2,654 in the venue at one time. July 20, 2021 - Page 56 of 173 EVENT SCHEDULE AND FEATURES SNOW DAYS LIVE! In addition to the free concerts at Ford Park Parking Lot venue, Vail Snow Days promoted a variety of free music that was scheduled throughout the village at Vail restaurants and bars. Snow Days Live! messaging was included and promoted through print ads, website inclusion, posters and messaging at area locations. •(9) Locations Included: 10th Mountain & Spirit Company, BOL, Bridge Street Bar, Shakedown Bar, Tavern on the Square, The Kings Club, The Red Lion, Vail Brewing Company, Vail Chophouse •(18) Entertainers/Bands Participated •(37) Time Slots of Entertainment Were Promoted on the Event Website July 20, 2021 - Page 57 of 173 EVENT SCHEDULE AND FEATURES BLUEGRASS & BLOODIES presented by Jack Link’s Protein Snacks PRAY FOR SNOW PUB CRAWL presented by Bud Light The Tavern at Arrabelle Square Sunday, December 15, 2019 | 9AM -1PM The perfect closing to a snowy, magical Vail Snow Days weekend full of action. Guests were encouraged to “shake off the daze” with the Jack Link’s Cold Crafted Bloody Mary bar at the Tavern. Jack Link’s signature recipe bloodies were topped with garnishes of the all new Cold Crafted refrigerated snacks. The Spicy Bloody Mary mix was the most popular among guests and it paired perfectly with the live bluegrass, from Runaway Grooms. Vail Village Thursday, December 12, 2019 | 3PM –6PM Vail Snow Days kicked weekend kicked off with a festive experience through town! With bar promotions at Pazzo’s Pizzeria and Express Lift as well as the pop-up location on International Bridge, guests were delighted with complimentary beers, swag and raffle tickets for a chance to win a Never Summer Snowboard or Goggles from Breckenridge Brewery. July 20, 2021 - Page 58 of 173 EVENT SCHEDULE AND FEATURES FESTIVAL VILLAGE Mountain Plaza, Gondola One Friday, December 13 –Sunday, December 15, 2019 | 9AM-4PM The weekend included all kinds of love from Vail Snow Days event partners! The Vail guest was able to enjoy ski demos from Liberty Skis, gear demos from Oakley, sampling from Nature Valley, Pepsi, Ripple Foods and Kicking Horse Coffee and partner integrations from our friends at Audi, Helly Hansen and GoPro. BLOCK PARTY International Bridge, Vail Village Friday, December 13 –Sunday, December 15, 2019 | 11AM-6PM Additional Vail Snow Days action took place in the heart of Vail Village, including a variety of lively partner integrations from Bon & Viv, Jack Link's Beef Jerky, Breck Brewery, and BABE Wine. Our friends from Nature Valley, Ripple Foods, and FOUR Organics were on the move in the thick of the snowy weather to continue the stoke of Vail Snow Days! July 20, 2021 - Page 59 of 173 MEDIA SNAPSHOT A specific media plan was put in place for Vail Snow Days with targeted leads. Media included print, social digital, influencer initiative, grassroots marketing and more. OVERALL MEDIA IMPRESSIONS:3,284,571 MEDIA PLAN OVERVIEW FY20 IMPRESSIONS FY19 IMPRESSIONS Westword Print 43,000 139,435 Vail Daily Print 720,000 140,000 Two Parts Digital 94,562 Partner (AB Social Boost)374,000 Vail Daily Weekly 54,600 Digital Display 392,463 Vail Mnt Upsell Rotation 59,000 59,748 VSD Facebook/Instagram 443,506 Vail Facebook/Instagram 1,103,440 938,422 303 Magazine Digital 28,654 TV8 240,000 Pre-roll/Connected TV 129,802 Total 3,284,571 1,576,061 July 20, 2021 - Page 60 of 173 MEDIA PRINT Print Media focused on Front Range, Regional and Local print to reach the key demographics. Messaging focused on the band announcement and 4-day festival weekend of action for Vail Snow Days. VAIL DAILY PRINT IMPRESSIONS:45,000/DAY (15) HALF PAGE ADS WESTWORD PRINT WINTER PUBLICATION, SEASONAL IMPRESSIONS:43,000 FULL PAGE AD July 20, 2021 - Page 61 of 173 MEDIA DIGITAL Digital media targeted throughout the Front Range, Regional and Local providing a strong opportunity for extended reach. WESTWORD BANNER & STATIC AD IMPRESSIONS:100,008 WESTWORD RESKIN: IMPRESSIONS:6,214 VAIL DAILY WEB BANNER IMPRESSIONS:125,000 July 20, 2021 - Page 62 of 173 MEDIA DIGITAL Additional digital media reach included Two Parts collaboration to target Front Range guests. E-NEWSLETTER INCLUSION IMPRESSIONS:50,000 EVENT CALENDAR INCLUSION IMPRESSIONS:21,300 SOCIAL INCLUSIONS IMPRESSIONS:23,262 July 20, 2021 - Page 63 of 173 PR MEDIA HITS PUBLIC RELATIONS AND DIGITAL OUTREACH A strategic public relations campaign was conducted for Vail Snow Days starting with the band announce on October 10, 2019 with the campaign including (34) pieces of coverage totaling an estimated 83.1M Overall impressions and 6.05M Views. Key PR Highlights below. DO303 IMPRESSIONS:36,700 YAHOO.COM IMPRESSIONS:2,052,000 MOUNTAIN LIVING MAGAZINE IMPRESSIONS:1,340 July 20, 2021 - Page 64 of 173 SOCIAL ENGAGEMENTS INTEGRATED SOCIAL PLAN The social plan for Vail Snow Days included Facebook and Instagram with organic and paid posts, an influencer program and cross-promotional efforts through event partners. Total impressions for the Vail Snow Days social pages reached 443,500. FACEBOOK Impressions: 278,606 Followers: 802 Impressions per message sent: 39.8k Engagements: 2,881 INSTAGRAM Impressions: 164,900 Followers: 867 Impressions per message sent: 6,872.2 Engagements: 994 July 20, 2021 - Page 65 of 173 VAIL SNOW DAYS CREATIVE ADDITIONAL CREATIVE EXAMPLES TOWN OF VAIL BANNER, BRIDGE STREET LOCATION ROUNDABOUT BANNER SIGNAGE (9) TOTAL POLES GRASSROOTS MARKETING, HANDBILLS July 20, 2021 - Page 66 of 173 HIGHLIGHTS July 20, 2021 - Page 67 of 173 HIGHLIGHTS July 20, 2021 - Page 68 of 173 THANK YOU WE APPRECIATE YOUR EVENT PARTNERSHIP AND LOOK FORWARD TO PLANNING FOR 2020! July 20, 2021 - Page 69 of 173 Highline + Imprint Events Collaborative COMPANY ORGANIZATIONAL ROSTER James Deighan Partner Nicole Marsh Partner Chris Starkey Partner Myriah Blair CFO/Controller Leslie Servantez Accounting Eric Slayman Director of Sales & Business Development Chad Dolan Sales/Sponsorship/Marketing Katie Tille Executive Producer Joseph Bearss Director of Operations July 20, 2021 - Page 70 of 173 Attachment: Invalid File or Empty File Snowdays_2019_Teaser_30_MM_FINAL.mp4 The file Snowdays_2019_Teaser_30_MM_FINAL is corrupt or in an unsupported format. July 20, 2021 - Page 71 of 173 Contacts: Myriah Blair First Name: Myriah Last Name: Blair Linked User Form myriah@gohighline.com July 20, 2021 - Page 72 of 173 2019 CSE Reviews: 28039368 Name Attachments 28039368 No 28039369 No 28039370 No 28039371 No 28039372 No 28039373 No 28039374 No 28039364 No 28039365 No 28039366 No 28039367 No What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Snow Days 2021 Linked Form mvalenti@vailresorts.com Tag type:dynamic July 20, 2021 - Page 73 of 173 2019 CSE Reviews: 28039369 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Snow Days 2021 Linked Form markgordonvail@gmail.com Tag type:dynamic July 20, 2021 - Page 74 of 173 2019 CSE Reviews: 28039370 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Snow Days 2021 Linked Form rkundolf@msn.com Tag type:dynamic July 20, 2021 - Page 75 of 173 2019 CSE Reviews: 28039371 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Snow Days 2021 Linked Form sbiszantz@gmail.com Tag type:dynamic July 20, 2021 - Page 76 of 173 2019 CSE Reviews: 28039372 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Snow Days 2021 Linked Form mvlaar@vailgov.com Tag type:dynamic July 20, 2021 - Page 77 of 173 2019 CSE Reviews: 28039373 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Snow Days 2021 Linked Form mmiano@vailgov.com Tag type:dynamic July 20, 2021 - Page 78 of 173 2019 CSE Reviews: 28039374 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Snow Days 2021 Linked Form jgross@vailgov.com Tag type:dynamic July 20, 2021 - Page 79 of 173 2019 CSE Reviews: 28039364 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Snow Days 2021 Linked Form esaeger@vailgov.com Tag type:dynamic July 20, 2021 - Page 80 of 173 2019 CSE Reviews: 28039365 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Snow Days 2021 Linked Form alisonw@vailchamber.org Tag type:dynamic July 20, 2021 - Page 81 of 173 2019 CSE Reviews: 28039366 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Snow Days 2021 Linked Form williambarrydavis@gmail.com Tag type:dynamic July 20, 2021 - Page 82 of 173 2019 CSE Reviews: 28039367 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Snow Days 2021 Linked Form kimnewbury@gmail.com Tag type:dynamic July 20, 2021 - Page 83 of 173 2021 CSE Reviews: 28682128 Name Attachments 28682128 No 28682129 No 28682130 No 28682123 No 28682124 No 28682125 No 28682126 No 28682127 No What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Form sbiszantz@gmail.com Linked Form Vail Snow Days 2021 July 20, 2021 - Page 84 of 173 2021 CSE Reviews: 28682129 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Form jgross@vailgov.com Linked Form Vail Snow Days 2021 July 20, 2021 - Page 85 of 173 2021 CSE Reviews: 28682130 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Form jill@jrldigitalmedia.com Linked Form Vail Snow Days 2021 July 20, 2021 - Page 86 of 173 2021 CSE Reviews: 28682123 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Form alisonw@vailchamber.org Linked Form Vail Snow Days 2021 July 20, 2021 - Page 87 of 173 2021 CSE Reviews: 28682124 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Form williambarrydavis@gmail.com Linked Form Vail Snow Days 2021 July 20, 2021 - Page 88 of 173 2021 CSE Reviews: 28682125 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Form kimnewbury@gmail.com Linked Form Vail Snow Days 2021 July 20, 2021 - Page 89 of 173 2021 CSE Reviews: 28682126 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Form mvalenti@vailresorts.com Linked Form Vail Snow Days 2021 July 20, 2021 - Page 90 of 173 2021 CSE Reviews: 28682127 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Form markgordonvail@gmail.com Linked Form Vail Snow Days 2021 July 20, 2021 - Page 91 of 173 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: 2022 B udget Preview P RE S E NT E R(S ): K athleen Halloran, F inance Director and Carlie S mith, F inancial Services Manager AC T IO N RE Q UE S T E D O F C O UNC I L: Provide feedback to staff in preparation for the 2022 B udget process. B AC K G RO UND: The budget preview meeting kicks off the annual budget process, which after multiple Council meetings on various budget topics culminates in two readings of a budget ordinance later in the year. S TAF F RE C O M M E ND AT IO N: Provide feedback to staff on preliminary revenue assumptions and long term capital planning. AT TAC H ME N TS: Description 2022 Budget Preview 2022 Budget Preview Power Point July 20, 2021 - Page 92 of 173 TO: Vail Town Council FROM: Town Manager / Department Heads DATE: July 20, 2021 SUBJECT: 2022 Budget Preview I. SUMMARY The purpose of this meeting is to provide a high-level preview of the town’s 2022 budget process and gather feedback from Council on preliminary budget assumptions. This feedback will be used for the creation of the 2022 draft proposed budget to be presented to Council on September 21st. The final budget ordinance reading is scheduled for October 19th. II. BACKGROUND During the 2022 budget development, departments are working to propose a budget that will include the most prioritized goals and initiatives stated as outlined in the Council Action Plan:  GROW A BALANCED COMMUNITY: Engage our community on honoring our social, recreational, cultural, educational, and environmental values that will guide sustainable strategies throughout our neighborhoods as the foundation of our town’s continued success. July 20, 2021 - Page 93 of 173 Town of Vail Page 2  ELEVATE THE EXPERIENCE: Deliver on the promise, “VAIL, Like nothing on earth,” that also supports “preserving our earth,” in everything we do.  ENHANCE THE LOCAL ECONOMY: Preserve our vibrant and diverse economy that keeps Vail at the forefront of our resort competitors.  PRESERVE OUR NATURAL ENVIROMENT: Balance our economic, environmental, and social needs to deliver a sustainable community. In addition to the key initiatives in the Council Action Plan, there are standard budget philosophies and practices developed over time and agreed to or revised by Council that are used to develop the budget. Should restate them (briefly…bullet points are fine) here for outside readers III. BUILDING THE BUDGET The base information to begin the budget process consists of revenue projections and reserve levels. Reserves have been adjusted to reflect budget appropriations that occurred mid-year. Revenue Projections: Revenue projections set the stage for direction given to the internal departments regarding annual operating expenditures. Staff is proposing a conservative approach to revenue projections based on a cautiously optimistic economic outlook. In the most recent supplemental Council approved phasing down to the lowest level of the town’s recession plan, the “minor” phase, based on strong spring and early summer revenue collections. The 2022 proposed projections reflects a phasing out of the town’s recession plan. The town’s 2022 budget is funded by a projected $72.7 million. Excluding one-time revenues such as the debt proceeds related to the Public Works Shops and Residences at Main Vail projects along with federal transit grants, the 2022 proposed revenue reflects an increase of 1.0% from the 2021 amended budget and decrease of 3% compared to 2019 actual results. Sales tax is the town’s largest generator of revenues and was most impacted by the COVID-19 pandemic. 2020 sales tax collections totaled $25.0M, down 14.6% from 2019. Despite large impacts to sales tax collections between the months of March and July, collections began to rebound in late summer. Then going into the fall (September through November), the town experienced record-breaking collections helping to offset some of the losses from earlier in the year. Heading into the 2020/2021 ski season sales tax collections again began to dip when compared to 2019 but still fared better than initially anticipated. By March 2021, monthly sales tax collections had once again began experiencing record breaking monthly collections and have continued to exceed expectations as well as previous monthly highs. Sales tax collections to date total $14.1M, down 4% from 2019. 2022 sales tax is projected at $28.4M, down 3% from 2019 but up 3% from the 2021 amended budget. This projection blends the pre- pandemic year of 2019, the highest year on record, with the conservative 2021 amended budget. Staff will continue to evaluate and update revenue forecasts throughout the budget process. July 20, 2021 - Page 94 of 173 Town of Vail Page 3 RETT Tax is proposed at $7.5 million, down 6.3% from the 2021 amended budget and down 28.2% from 2020, a record year for RETT with $10.4 million in collections. Starting in July of 2020, the town began to see dramatic increases in real-estate sales. While RETT collections have remained strong, staff is not projecting to stay at those record levels. Parking revenues are proposed at $6.5 million, down 2.1% from the 2021 amended budget and down 3.1% from 2019. During 2021, daily parking sales surpassed 2019 during the early winter season as more peopled opted to park in the town’s parking structure than to use public transportation. The 2022 budget projects parking sales to be flat with 2019 actuals, which was a record year for daily sales. 2022 pass sales are budgeted down 3% from 2019 due to an expected decrease in sales to Vail Health and the Steadman Clinic now that the hospital parking garage is completed. The proposed budget does include revenue from a paid summer parking model. Property tax collections are estimated at $6.0 million, up 5.4% from 2021. 2022 is reflective of an assessment year. A more accurate estimate will be available in August, when the County Assessor releases initial projections. Construction Use Tax is proposed at $2.8 million for 2022, a decrease of 13.8% from the 2021 amended budget. This projection is based on a three-year average of construction use tax collections plus estimates for the Park Meadows/Alura development. This projection may increase as staff is reviewing other upcoming major redevelopment projects. Construction fees such as building permits, plan check fees, and design review fees are proposed at $1.9M for 2022, flat with the 2021 amended budget. Operating Budget: In response to the economic impacts of COVID-19, departments were asked to cut budgets by 10% and then were asked to maintain those reductions into 2021 with the exception of newly identified expenditures or COVID related expenses. As the town phases out the recession plan, staff is proposing that each department reevaluate their needs and priorities to maintain a high level of municipal services outside of the pandemic. Moving out of the recession plan, operating expenditures will also focus on programs, projects, and initiatives that have been identified and prioritized by Council. A Staff and Compensation discussion is scheduled for September 7th with Town Council and will include the following topics: • Evaluation of compensation strategy • Analysis of internal housing programs • Estimated healthcare costs • Focus on succession planning • Strengthen Recruiting and Retention • Multi-Seasonal Employee Benefits • Outcomes from Great Place to Work survey July 20, 2021 - Page 95 of 173 Town of Vail Page 4 Reserves & Capital Plan Town reserves were $116.6 million at the end of 2020. During 2021, the town has several large capital projects planned utilizing reserves including water quality infrastructure improvements, bus replacements, the expansion of the public works streets building, and solar panels at the public works shops location. By end of 2021 reserves are expected to total $94.0M. Of that $70.9M is available to use of new programs, initiatives, and capital projects. The Vail Reinvestment Authority is another source of available funds but can only be used for projects within the district. There will not be significant funds available until 2023 due the Frontage Road roundabout project and the construction of the temporary Children’s Garden of Learning facility however the VRA will have an estimated $51.0M of available funds between now and 2030. All VRA funds MUST BE used by June 30, 2030. The VRA also has potential bonding capacity. As the VRA nears its expiration, bonding will become less feasible. Staff is currently obtaining updates on the VRA’s debt capacity. Possible future projects that have been identified to utilize VRA funds include a new oversized vehicle parking location as well as projects identified within the Civic Area Master Plan such as the renovation of Dobson arena and updates to the town’s library. The current 5-year capital plan is attached for informational purposes. Please see Attachment A. This document has only been updated to reflect 2021 supplemental adjustments. Staff will return on September 7th with the updated five-year capital plan. To-date, notable projects proposed for 2022 include: Capital Projects Fund • Placeholder for Civic Area Redevelopment • Fire Truck Replacement ($1.7M) • Fire Station Alerting System ($230K) $82.4 $72.5 $93.7 $103.7 $116.6 $94.0 $91.5 - 20 40 60 80 100 120 140 2016 2017 2018 2019 2020 2021 Amended 2022Millions All Other RETT Fund Capital Projects Fund General Fund Reserve Min July 20, 2021 - Page 96 of 173 Town of Vail Page 5 Real Estate Transfer Tax Fund • Gore Valley Trail Realignment ($1.8M) • Nature Center Redevelopment ($4.0M) Housing Fund  Residences at Main Vail ($24.5M) Unfunded Projects • Timber Ridge Redevelopment • Civic Center Plan (Dobson/Library) • Purchase and development of the East Vail CDOT Parcel • Other Future Housing Opportunities • CGL Long-term Permanent Location ACTION REQUESTED The feedback given during this work session will help establish a foundation from which to build the 2022 budget and is not considered an “approval” of any particular item within the budget. Upcoming budget presentations will provide more opportunities for adjustments. However, in order to give direction to departments in beginning to build their budgets, staff is requesting feedback on the following: 1. Does Council agree with the standard budget philosophies and practices? 2. Does Council have comments on staff’s preliminary revenue assumptions? 3. Does Council support an evaluation of department operating expenditures outside of the recession plan? 4. Staff will be bringing the capital plan and a compensation study on September 7th. Are there any items we’ve missed or other considerations for these items? 5. Is there anything else you would like staff to be aware of as we build the budget? July 20, 2021 - Page 97 of 173 2021Amended 2022 2023 2024 2025 2026Total Sales Tax Revenue: 27,500,000$ 27,600,000$ 29,000,000$ 29,580,000$ 30,172,000$ 31,680,600$ 2021: Increase sales tax revenue based on YTD collections plus flat with 2020; 2025 based on a 15% increase in sales taxSales Tax Split between General Fund & Capital Fund62/38 62/38 62/38 62/38 62/38 62/38Sales Tax - Capital Projects Fund 10,450,000$ 10,488,000$ 11,020,000$ 11,240,400$ 11,465,360$ 12,038,504$ 2021: Adjust sales tax split back to 62/38Use Tax 3,250,000 2,200,000 2,244,500 2,289,890 2,336,188 2,383,412 2021: Increase use tax based on YTD collectionsFranchise Fee 193,800 204,000 208,080 212,242 216,486 220,816 1% Holy Cross Franchise Fee approved in 2019; 2022-2035 based on 2% annual increaseOther State Revenue 1,975,207 ----- $1.09M FASTER for electric bus chargers, $525 CDOT bus grant; $350K CDOT 50% match grant for bus transportation mgmt. systemLease Revenue164,067 164,067 164,067 172,270 180,884 180,884 Per Vail Commons commercial (incr. every 5 years); adjusted to remove residential lease revenue ($38K)Project Reimbursement1,911,000 300,000 ---- 2021: $60K Vail Health Reimbursement for Frontage Rd Improvements project, $351K from ERWSD for Frontage Road Improvements project; $1.5M from traffic impact fee from Vail Health for Vail Health/ Frontage Road Project; 2020: $29,676 for traffic impact fee reimbursement from VVMC/Frontage Rd projects, $50K use of Holy Cross funds for Big Horn Rd Intermountain project; Timber Ridge Loan repayment2,363,087 -----2021: Payoff of TR Loan (originally budgeted to be paid off in 2028)Earnings on Investments and Other38,978 112,865 206,535 175,174 182,679 211,100 2021: 0.7% returns assumed on available fund balanceTotal Revenue20,346,139 13,468,932 13,843,182 14,089,976 14,381,597 15,034,716 FacilitiesFacilities Capital Maintenance 748,500 489,500 615,000 469,500 450,000 463,500 2021: garage door replacements ($50K), PW boiler replacement ($20K), 2nd phase of transit center skylight replacement ($50K), Buzzard Park repairs ($41K); 2022: Fire Station interior paint ($35K), Library Skylight maintenance ($150K), PW roof repairs ($50K), Phase 3 of transit center skylight replacement ($50K); 2023: Fire Station II exhaust extraction system ($75K), library air handling replacement ($125), Bus barn gradient tube replacement ($50K); 2024: PW 30% roof replacement ($75K), Buzzard Park repairs ($75K), Buzzard Park roof repairs ($50K), transit office windows and doors ($25K), PW overhead garage door ($50K), PW carpet replacement ($50K)Municipal Complex Maintenance 630,234 335,000 205,000 260,000 250,000 257,500 2021:Admin Upper level system installation ($175K), PD Stucco patching and painting ($40K), PD wood siding replacement ($30K); 2022: Replace HR heat system ($100K); 2020: PD locker room and restroom repairs ($50K), Comm Dev window replacement ($100K), Comm Dev interior wall and ceiling maintenance ($30K); 2023: Comm Dev boiler replacement ($100K), Comm Dev air handler replacement ($75K); 2024: PD roof replacement ($150K), PD boiler tube repairs ($50K); 3% annual increase 2025-2035Welcome Center/Grandview Capital Maintenance 100,000 25,000 25,000 50,000 25,000 25,750 2021: $100K Furniture replacement in Vail Village Welcome Center; 2024: furniture upgrades ($50K); 3% annual increase 2026-2026Donovan Pavilion 1,476,096 -----2021: Remodel and Upgrades to Pavilion; Relocation of HVAC systemSnowmelt Boilers1,000,000 500,000 500,000 ---2021-2023: Replacement of TRC 8 boilers (2 per year); 2032: Boiler Replacement placeholderPublic Works Shops Expansion18,769,259 -----Expansion and remodel of the Public Works shop complex as outlined in an updated public works master plan (previously completed in 1994). The plan will ensure shop expansions will meet the needs of the department and changing operations; 2019-2020: Phase I includes demo and reconstruction of a two story streets building; retaining wall construction, new cinder building, relocation of the green house building, and a vertical expansion allowance for future building options. Lease financing in 2021 included below.Arabelle Snowmelt Boilers--190,000 ---2023: Shared expense with Arrabelle for streetscape heat; Boiler replacementPublic Works Building Maintenance300,000 -----2021: $300K to replace two HVAC units at Public WorksTotal Facilities23,024,089 1,349,500 1,535,000 779,500 725,000 746,750 TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCECAPITAL PROJECTS FUND 1 Attachment AJuly 20, 2021 - Page 98 of 173 2021Amended 2022 2023 2024 2025 2026TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCECAPITAL PROJECTS FUNDParkingParking Structures955,754 785,000 940,000 1,040,000 900,000 927,000 2020-2035: Various repairs including deck topping replacement, expansion joint repairs, ventilation, HVAC, plumbing and other structural repairsOversized Parking Area100,000 -----Design and survey costs for new oversized parking areaParking Entry System / Equipment1,325,148 -----2021: $1.325K for a new parking systemRed Sandstone Parking Structure (VRA)30,000 -----2021: Re-appropriate $30K for landscaping at the Red Sandstone Parking StructureLionshead Parking Structure Landscape Renovations (VRA) 30,291 -----2021: complete landscaping at the Lionshead parking structure ($30.3K);Total Parking2,441,193 785,000 940,000 1,040,000 900,000 927,000 TransportationBus Shelters 259,721 30,000 30,000 30,000 30,000 30,000 Bus shelter annual maintenance; 2020 includes Lionshead transit center Westbound Bus shelterReplace Buses3,455,822 -6,000,000 2,200,000 --2021: Re-appropriate $3.5M for buses ordered in 2020 with delivery in 2021 2023: Replace 6 buses with electric buses; 2024: Replace 2 electric busesBus Transportation Management System760,000 -----2021: $760K for a new bus transportation mgmt. system. This includes a $350K 50% CDOT grant and $350K savings from "Replace Buses" project to upgrade bus transportation system; $350K CDOT grant; $60K additional needed per contractTraffic Impact Fee and Transportation Master Plan Updates330,000 -----2021: $30K to perform traffic counts pending the West Vail Master Plan; $300K to update Vail transportation master plan pending the outcome of the West Vail Master Plan ($300K)Hybrid Bus Battery Replacement165,000 ----360,000 2021: Scheduled replacement placeholder; Estimated life of 6 years; While batteries are passed their lifecycle replacement has not been needed as of yet; 2023: Scheduled replacement placeholder; Estimated life of 6 years; While batteries are passed their lifecycle replacement has not been needed as of yet; Electric bus chargers and electrical service rebuild1,267,279 --400,000 --2021:$1.3M to continue to construct electric bus charging station and electrical service infrastructure at Lionshead and Vail Village Transit centers; $1.1M in grant revenue will offset cost of this project; 2024: New charging station placeholders for additional electric buses added to fleetTotal Transportation6,237,822 30,000 6,030,000 2,630,000 30,000 390,000 Road and BridgesCapital Street Maintenance1,225,000 1,405,000 1,350,000 1,475,000 1,350,000 1,390,500 On-going maintenance to roads and bridges including asphalt overlays, patching and repairs; culverts; 2022/2023 includes asphalt and mill overlay ($575K); 2024 includes surface seal ($190K); asphalt mill overlay ($565K); 2029-2031 include large overlay projectsStreet Light Improvements 219,369 75,000 75,000 75,000 75,000 80,000 Town-wide street light replacementSlifer Plaza/ Fountain/Storm Sewer73,417 -----2021: Re-appropriate $73.4K for water quality vaultVail Health / TOV Frontage Road improvements 7,500,000 -----2021: VH plans for expansion; Improvements would span from LH Parking structure to Municipal building; $6.0M funded by VRA in 2021, Traffic impact fee ($1.5M), Timing of this project is pending the Civic Center Master PlanNeighborhood Bridge Repair--1,500,000 --400,000 2023: Replace Bighorn Rd Bridge bridge rails and culvert headwalls ($800K); Repairs to Nugget Plan bridge rails to meet current safety standards ($350K); Replace Lupine Drive Bridge guardrail to meet current safety standards ($350K)Seibert Fountain Improvements60,000 -----2021: 60K for Fountain software system and valve upgrades at Seibert FountainNeighborhood Road Reconstruction1,500,000 -----2021: East Vail road Major Drainage Improvements construction ($1.5M)Vail Village Streetscape/Snowmelt Replacement1,250,000 -1,500,000 1,500,000 --Replacement of 18 yr. old streetscape and snowmelt infrastructure in Vail Village Vail Road Sidewalk Construction----650,000 -2025: Sidewalk construction on Vail Rd. between Beaver Damn and Forest Rd. 2 July 20, 2021 - Page 99 of 173 2021Amended 2022 2023 2024 2025 2026TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCECAPITAL PROJECTS FUNDEast Mill Creek Culvert Replacement----650,000 -2025: Replace the metal pipe culvert from Vail Valley drive from Gold Peak to Manor VailSandstone Creek Culvert Replacement at Vail View----650,000 -2025: Replace the metal pipe culvert at Sandstone Creek and Vail View DriveLionshead Streetscape/Snowmelt Replacement (VRA)--1,500,000 1,500,000 --2023-2024: Replacement of 18 yr. old streetscape and snowmelt infrastructure in LionsheadTotal Road and Bridge11,827,786 2,480,000 5,925,000 4,550,000 3,375,000 7,870,500 TechnologyTown-wide camera system30,022 22,000 22,000 22,000 100,000 25,000 $22K Annual maintenanceAudio-Visual capital maintenance94,978 18,000 18,000 18,000 18,000 18,000 $18K annual maintenance / replacement of audio-visual equipment in town buildings such as Donovan, Municipal building, Grand View, LH Welcome Center; 2021: $100K Welcome Center video wall replacementDocument Imaging50,000 50,000 50,000 50,000 50,000 100,000 Annual maintenance, software licensing, and replacement schedule for scanners and servers includes $2.5K for LaserficheSoftware Licensing645,670 580,000 580,000 580,000 580,000 580,000 Annual software licensing and support for town wide systemsHardware Purchases150,000 50,000 50,000 50,000 50,000 50,000 2021: Time Clock Replacement ($125K); workstation replacements ($50K); 2021-2025: $50K for workstation replacements (20-25 per year)Website and e-commerce102,466 60,000 60,000 60,000 60,000 150,000 2021: $50K for new Vailgov.com website framework and website upgrades; Internet security & application interfaces; website maintenance $12K; Vail calendar $24K; domain hosting $15K; web camera streaming service $24KFiber Optics / Cabling Systems in Buildings597,215 50,000 50,000 50,000 50,000 500,000 2021: Add additional fiber infrastructure to connect critical IT equipment locations including the Village parking structure; the Muni Building; LH Parking Structure; and the West Vail Fire Station ; 2022-2035: Repair, maintain & upgrade cabling/network Infrastructure $50K; Also includes placeholder for additional fiber infrastructure growthNetwork upgrades141,708 30,000 30,000 30,000 100,000 30,000 Computer network systems - replacement cycle every 3-5 years; Data Center (Computer Rooms)233,952 30,000 30,000 30,000 30,000 30,000 2021: $125K for data center equipment annual maint; Re-appropriate $73.4K to continue Data Center remodel; $30K annual maintenanceBroadband (THOR)94,800 94,800 94,800 94,800 94,800 150,000 2021-2024: $94.8K annual broadband expenses, potential future revenuesBus Camera System--15,000 ---2023: $15K for Installation of software and cameras in busesBusiness Systems Replacement85,000 - 30,000 - - 100,000 2021: HR Performance mgmt. system ($55K); 2021 and 2023: $30K every other year for parking system upgrades; Total Technology2,225,811 984,800 1,029,800 984,800 1,132,800 1,733,000 Public SafetyPublic Safety System / Records Mgmt. System (RMS) 62,883 50,000 50,000 50,000 50,000 50,000 2021:$50K Annual capital maintenance of "County-wide "Computer Aided Dispatch/Records Mgmt. System"; includes patrol car and fire truck laptops and software used to push information to TOV and other agencies; TOV portion of annual Intergraph software maintenance; $12.8K for PD Brazos systemPublic Safety Equipment 170,808 101,548 101,548 101,548 101,548 150,000 2021: Replacement of body worn camera program and storage software mgmt. system, tasers, and holsters; $101.5K per year for body worn camera systemFire Safety Equipment25,000 99,000 --345,000 50,000 2021: Wildland personnel protection equipment ($25K) deferred from 2020; 2025/2026 Placeholders for future fire equipment replacement and upgradesThermal Imaging Cameras- 12,000 ----For the purchase of 3 cameras (2019,2020,2022) which will allow firefighters to see through areas of smoke, darkness, or heat barriers; 2028/2031/2032/2024: Placeholders for thermal camera replacementFire Station Alert System- 230,000 - - - - 2022: Fire Station Alerting System to improve response times. This system will work with the Dispatch system and the timing is being coordinated with Eagle River Fire. Deferred $198K from 2020 3 July 20, 2021 - Page 100 of 173 2021Amended 2022 2023 2024 2025 2026TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCECAPITAL PROJECTS FUNDRadio Equipment replacement/expansion---720,000 --Replacements of radios for PW, PD and Fire (approximately every 5 years)Fire Truck Replacement880,000 1,700,000 400,000 ---2021: Replacement of Engine I purchased in 2011; 2022: Replacement of Ladder truck (aerial apparatus) purchased in 2000; 2023: Type 3 Truck (heavy wildland engine); 2028/2030 Replacement of Fire Engines based on vehicle lifeTotal Public Safety1,138,691 2,192,548 551,548 871,548 496,548 250,000 Community and Guest Service Children's Garden of Learning Temporary Facility Relocation 2,737,992 -----2021: $460K per contract; Re-appropriate $278K design for CGL temporary facility; Children's' Garden of Learning temporarily facility ($2.0M); 2020: Design for temporarily relocation of the Children's Garden of Learning ($335K); Pepi's Memorial20,000 Pepi's Memorial in Pepi's Plaza ($20K)Energy Enhancements223,847 -----Electric car charges and infrastructure at various town locations and Holy Cross transformer ($223.8K)Pedestrian Safety Enhancements25,000 -----$25K for planning and design for lighting replacement project budgeted in 2022 ($1.4M)Civic Area Redevelopment-1,000,000 ----Explore outcomes of the Civic Center Master Plan such as feasibility studies / design will be reflected as savings in 2020 and deferred until 2022Underground Utility improvements15,459 -----2021: Re-appropriate $15.5K for various underground utility projectsGuest Services Enhancements/Wayfinding25,482 -150,000 ---2021: Re-appropriate $25.5K to continue street sign upgradesRockfall Mitigation near Timber Ridge40,679 -----2021; Re-appropriate $40.7M for annual rock wall maintenanceVehicle Expansion40,000 ----- 2021: $40K for new PD detective take-home vehicleCouncil Contribution: Children's Garden of Learning-Capital 12,000 12,000 12,000 12,000 12,000 12,000 2021: CGL Annual Contribution ($20K total with $12K for capital improvements and $8K for employee childcare subsidy) remaining for capital maint. ImprovementsTotal Community and Guest Service3,140,459 1,012,000 162,000 12,000 12,000 6,012,000 Total Expenditures50,035,851 8,833,848 16,173,348 10,867,848 6,671,348 17,929,250 Other Financing Sources (Uses)Debt Financing for Public Works shop15,190,000 -----Debt Issuance Cost(190,000) -----Debt Service Payment(1,155,905) (1,200,000) (1,200,000) (1,200,000) (1,200,000) (1,200,000) Transfer from Vail Reinvestment Authority9,078,004 50,000 1,550,000 1,550,000 50,000 6,050,000 2021: $229K for LH transit center bus stop; $30.3K reappropriation for LH transit landscape improvements; $30K for Red Sandstone landscaping; VH plans for expansion; Improvements would span from LH Parking structure to Municipal building; $6.0M funded by VRA; Lionshead Parking Structure $50K; CGL Temp Facility $2.73M 2023-2024: Lionshead streetscape/snowmelt replacementTransfer to Residences at Main Vail(1,500,000) -----Transfer to Residences at Main Vail Fund to phase one expendituresTransfer to Housing Fund(3,190,000) (2,500,000) (2,500,000) (2,500,000) (2,500,000) (2,500,000) Transfer to Housing Fund; 2.5M per year; $1.5M Debt Service for Residence at Main VailTotal Other Financing Sources and Uses18,232,099 (4,850,000) (2,150,000) (2,150,000) (3,650,000) 2,350,000 Revenue Over (Under) Expenditures(11,457,613) (214,916) (4,480,166) 1,072,128 4,060,249 (544,534) Beginning Fund Balance41,177,524 29,719,911 29,504,995 25,024,829 26,096,957 30,157,206Ending Fund Balance29,719,911 29,504,995 25,024,829 26,096,957 30,157,206 29,612,672 4July 20, 2021 - Page 101 of 173 2021Amended 2022 2023 2024 2025 2026RevenueReal Estate Transfer Tax 8,000,000$ 8,000,000$ 8,159,980$ 8,323,190$ 8,489,641$ 8,659,422$ 2021 flat with 2021 plus increase based on YTD; 2023-2035: 2% annual increaseGolf Course Lease170,000 171,700 173,417 175,151 176,903 178,672 Annual lease payment from Vail Recreation District; annual increase will be based on CPI; New rate effective 2020 with lease signed in 2019; Rent income funds the "Recreation Enhancement Account" belowIntergovernmental Revenue320,000 20,000 20,000 20,000 20,000 20,000 2021: $300K Reimbursement from ERWSD for Dowd Junction retaining wall project; $20K lottery proceedsProject Reimbursements11,200 - - - - - 2021: VRD Reimbursement for annual Synexis Maint.Donations35,782 - - - - - 2021: Re-appropriate $35.8K unused donation from East West for Ford Park art spaceRecreation Amenity Fees85,000 10,000 10,000 10,000 10,000 10,000 2021: $75K of additional recreation amenity fees based on YTD collections; 10K annuallyEarnings on Investments and Other63,575 92,931 42,071 83,867 107,070 121,729 2021: $32K Clean Up Day ; 2021-2035: 0.7% interest rate assumedTotal Revenue8,685,557 8,294,631 8,405,468 8,612,208 8,803,614 8,989,823 ExpendituresManagement Fee to General Fund (5%)350,000 400,000 407,999 416,159 424,482 432,971 5% of RETT Collections - fee remitted to the General Fund for administrationWildlandForest Health Management344,707 236,202 240,900 245,700 250,600 255,600 2021: 2021: $7.5K use of grant for chipping program over hire; $1.8K transfer from Booth Creek project for hose replacement used on Booth Creek burn; Salary Adjustments; Correct forest health personnel budget to more accurately reflect personnel costs previously budgeted in the GF; Operating budget for Wildland Fire crew; 2022-2035 2% increaseWildland Fire Shelter-- - 17,500 - 17,000 2024: To purchase a wildland shelter safety deviceTotal Wildland344,707 236,202 240,900 263,200 250,600 272,600 ParksAnnual Park and Landscape Maintenance2,054,103 1,677,755 1,711,310 1,745,536 1,780,447 1,816,056 2021: Salary adjustments; Correct parks personnel budget to more accurately reflect personnel costs previously budgeted in the GF; flat with 2020 original; Ongoing path, park and open space maintenance, project mgmt.; Town Trail Host volunteer program ($16,000), “Clean-up after your K-9” media campaign ($2,000), and a planning effort with the USFS to generate long-term solutions ($30,000); 2022-2035 2% increasePark / Playground Capital Maintenance171,401 125,000 125,000 125,000 125,000 127,500 2021: Annual maintenance items include projects such as playground surface refurbishing, replacing bear-proof trash cans, painting/staining of play structures, picnic shelter additions/repairs, and fence maintenance; Re-appropriate $76K for heater in Ford Park restrooms ($46K) and to transfer $30K to Stephen's park to complete projectRec. Path Capital Maint159,717 85,000 85,000 85,000 85,000 86,700 2021: Re-appropriate $74K for amphitheater bridge railings and decking; $85K for annual Capital maintenance of the town's recreation path systemTree Maintenance85,888 75,000 75,000 75,000 75,000 85,000 On going pest control, tree removal and replacements in stream tract, open space, and park areasStreet Furniture Replacement85,000 85,000 85,000 85,000 85,000 86,700 Annual street furniture replacementCovered Bridge Pocket Park Rehabilitation111,073 - - - - - 2021: $111.1K complete Pocket Park rehabilitationStephens Park Safety Improvements63,176 - - - - - 2021: Re-appropriate $33.1K for Stephens Park safety improvements; transfer $30 from park capital maint Vail Transit Center Landscape32,817 - - - - - 2021: $32.8K for completion of landscaping at Vail transit centerSunbird Park Fountain Repairs15,000 - - - - - 2021: $15K Installation of Clear Comfort advanced oxidation commercial pool sanitation system to water safe for kidsFord Park Enhancement: Priority 3 Landscape area75,000 - - - - - 2021: Re-appropriate for $75K for landscaping around playground ad basketball courtFord Park: Synthetic Turf Replacements10,000 - 410,000 - - - 2021: $10K Continue turf reduction project at Ellefson park; 2023: Scheduled replacement of synthetic turf based on 7 year life expectancyFord Park Lower Bench Turf/Irrigation-- - 300,000 - - 2024: Replacement of worn turf grass area and inefficient irrigation systemFord Park Playground Improvements200,000 - - - - 300,000 2021: Safety Improvements to the Ford Park play area including wooden bridge to boulder area, expansion to toddler area, ADA upgrades, and replacement of a safety net ($200K); 2026: Renovation of Western half wooden structure from mid 1980's ($300K)Playground/Park Roofing Replacements75,000 - - - - - 2021: Replacing cedar shake roofs at Ford Park, Ellefson Park, and Buffeher Creek Park to address fire safetyKindel Park/Mill Creek175,000 - - - - - 2021: Improvements to heavily worn stream tract between Hanson Ranch Rd and Pirateship parkBig Horn Park Improvements55,000 - - - - - 2021: Safety Improvements to Bighorn park including stairway/handrails and resurfacing near picnic tables and grills ($55K); 2019: Renovation of park wooden structure ($150K)Total Parks3,368,175 2,047,755 2,656,310 2,790,536 3,050,447 2,801,956 TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCEREAL ESTATE TRANSFER TAX 5 July 20, 2021 - Page 102 of 173 2021Amended 2022 2023 2024 2025 2026TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCEREAL ESTATE TRANSFER TAX Rec Paths and TrailsVail Valley Drive Path Extension: Ford Park to Ptarmigan42,659 - - - - - 2021: $42.7K to plan and design future improvements of Vail Valley Drive pathVail Valley Drive Path Extension: Ptarmigan West to GC Mtn Building42,659 - - - - - 2021: $42.7K to plan and design future improvements of Vail Valley Drive pathAdvisory Bike Lanes on Vail Valley Drive75,000 - - - - - 2021: Add an advisory bike lane on Vail Valley DriveGore Valley Trail Bridge Replacement40,000 - 400,000 - - - 2021: Design and planning for Gore Valley Trail Bridge replacement; 2023: Bridge replacements ($400K)Gore Valley Trail Realignment 124,428 1,800,000 - - - - 2021: $124.4K for Gore Valley trail re-alignment design; 2022: $1.8M for construction to realign Gore Valley Trail- cost share with Vail ResortsEast Vail Interchange Improvements253,818 - - - - - 2021: $253K to continue East Vail interchange projectDowd Junction repairs and improvements799,155 - - - - - 2021: Continue Re-stabilization of Dowd Junction path ($2.1M); Repairs to culverts, drainage, and preventative improvements; project in cooperation with Eagle River Water and Sanitation; offset with reimbursement of $300K reimbursement from ERWSDGore/Deluge Lake Trailhead Parking/Restroom-- - - 400,000 - Improvements to the Gore Creek/Deluge Lake trailhead to improve parking, safety, traffic flow and addition of a restroom facilityGore Valley Trail Fence Replacement at Dowd Junction50,000 - - - - - 2021: Replace wood fence along Gore Valley Trail in Dowd Junction in conjunction with CDOT wildlife fence projectGore Valley Trail Reconstruction -- 80,000 - 80,000 - 2021: Gore Vailley Trail MaintTotal Rec Paths and Trails1,427,719 2,180,000 755,000 - 880,000 - Recreational FacilitiesNature Center Operations90,000 90,000 90,000 90,000 90,000 95,000 Nature Center operating costs including $75K Walking Mountains contract and $15K for maintenance and utilitiesNature Center Capital Maintenance55,165 38,690 - 8,064 - - 2021: Re-appropriate $50K placeholder for nature center maint and repairs; 2022: Wood siding and trim repairs ($11.4K), open rail fencing replacement ($13.4K); 2024: path and walkway repairs ($8.1K)Nature Center Redevelopment383,522 4,000,000 - - - - 2021: $383.5K for further planning and design for a nature center remodel; 2022: Placeholder for new Nature Center buildingGolf Clubhouse & Nordic Center24,809 - - - - - 2021: Final art purchases for Clubhouse and Nordic Center; art budget was 1% of original project budgetLibrary Landscape and reading area- 100,000 - - - - 2022: Exterior landscaping and site work enhancements for an outdoor reading areaTotal Recreational Facilities553,496 4,228,690 90,000 98,064 90,000 95,000 EnvironmentalEnvironmental Sustainability621,255 550,920 561,938 561,938 573,177 573,177 2021: $9.7K Salary adjustments; $15K for a waste reduction intern; $20K annual energy mgmt. software (previously in CPF); $25K to integrate Love Vail website onto new TOV website framework; $650 for annual environments dues; Annual operating expenditures for Environmental department (4 FTEs); includes $40K for Clean up day, professional dues to organizations such as CC4CA, Climate Action Collaborative, etc.Recycling and Waste Reduction Programs213,376 122,500 122,500 122,500 122,500 128,625 2021: Green Team ($2.5K), Eagle County Recycling Hauls ($25K), Zero Hero ($25K), Actively Green ($40K); Recycling Education ($30K); 2020: $10K to continue recycled art project; Reclass $7.5 Recycling Education from energy and transportation to Recycling Programs project code, new request $10K for single haul consultant; Love Vail website improvement ($30K); ; Annual expenditures: Green Team ($2.5K); Eagle County recycling hauls (reimbursed) $(25K); Zero Hero recycling at events ($25K); Actively Green contract ($40K); Recycling compliance, education, public art and compost pilot ($30K); 2019: Love Vail Phase website $100K, Waste Education $34.5K, Green Team $2.5K, Recycling and Compost $25K, Zero Hero $25K;Ecosystem Health280,327 133,500 73,500 73,500 73,500 73,500 2021: Wildlife Forum ($2.5K), CC4CA ($3K); Biodiversity Study ($50K), Sustainable Destination ($30K), Trees for Vail ($5K), USFS Forest Service Ranger Program ($33K); Wildlife Habitat Improvements ($100K) 2020: CC4CA Retreat - host community ($3K); Sustainable Destination contract ($30K); Trees for Vail $5K; Strategic Plan completion and phase I rollout ($10K); Biodiversity study as outcome of open lands plan ($50K); Forest Ranger program ($33K); wildlife habitat improvements ($100K); 2019: Wildlife habitat program (NEPA study, field work) ($75K); Front Range Program $33K, Trees for Vail $5K, Sustainable Destination Contract $30k, CC4C Retreat $2.5K, Annual Wildlife Forum $2K; 2021: includes $45.9K for NEPA Bighorn sheet improvements project (2020 deferral)Energy & Transportation90,500 47,500 47,500 47,500 47,500 47,500 2021: Continue E-Bike pilot program ($25K), Energy Smart Partnership ($40K), Sole Power ($7.5K) 2020: E-bike pilot program research ($25K); Annual expenditures: Energy Smart Colorado partnership contract ($40K); Sole Power coordination ($7.5K); 2021-2024: Energy Smart Partnership contract ($40K), Sole Power (7.5K)6July 20, 2021 - Page 103 of 173 2021Amended 2022 2023 2024 2025 2026TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCEREAL ESTATE TRANSFER TAX Streamtract Education/Mitigation70,000 50,000 50,000 50,000 50,000 55,000 2020: $50K annual streamtract education programming such as "Lunch with Locals", landscape workshops, City Nature Challenge and storm drain art; 2020 includes $31.8K for project Re-wildWater Quality Infrastructure1,805,116 - - - - - 2021: Continue water quality improvement to Gore Creek; Stormwater site specific water and water quality construction projects as part of "Restore the Gore"; 2021: $1.0M plus $750K deferred from 2020 Streambank Mitigation250,000 100,000 100,000 100,000 - - 2021-2024 Continuation of Riparian Site specific construction projects for Water Quality Strategic Action Plan ($648.3K) includes 2018 grant awards continued in 2020 for GoCo grant ($39K) and Fishing is Fun grant ($30K)- See carryforward of grant revenue above.Gore Creek Interpretive Signage150,825 - - - - - 2021: Re-appropriate $150.8K for Gore Creek Interpretive signage projectPW Solar Project1,100,000 - - - - - 2021: Installation of solar panels at Public Works Shops deferred from 2020Open Space Land Acquisition500,000 250,000 250,000 250,000 250,000 250,000 2022-2025: $250K annual set aside for purchase of open space; 2021 includes additional $250K deferred from 2020Total Environmental5,081,399 1,254,420 1,205,438 1,205,438 1,116,677 1,127,802 ArtPublic Art - Operating103,617 103,686 105,760 107,875 110,032 113,333 Art in Public Places programming and operationsPublic Art - General program / art635,952 60,000 60,000 60,000 60,000 60,000 To purchase sculptures, artwork, art programs and events; remainder is re-appropriated each year to accumulate enough funds.2021: $60K for annual art programs and $538K 2020 deferral of accumulated funds Public Art - Winterfest53,124 30,000 30,000 30,000 30,000 30,000 2021- $53.1K for annual Winterfest programmingSeibert Memorial Statue17,150 - - - - 2021: $17.2K for Pete Seibert Memorial statue maintenanceArt Space35,782 - - - - 2021: Design phase for Ford Park art space- see corresponding donation from East West aboveTotal Art845,625 193,686 195,760 197,875 200,032 203,333 CommunityCouncil Contribution: Betty Ford Alpine Garden Support63,985 71,094 71,094 71,094 72,516 72,516 Annual operating support of the Betty Ford Alpine Gardens; annual increase to follow town's general operating annual increaseCouncil Contribution: Eagle River Watershed Support36,000 40,000 40,000 40,000 40,800 40,800 Annual support of the Eagle River Watershed Council programs Council Contribution: Adopt A Trail4,590 - - - - - Adopt A Trail Council Contribution for trails in or bordering the TownCouncil Contribution: Eagle Valley Land Trust5,000 - - - - - Eagle Valley Land Trust Council ContributionBetty Ford Alpine Garden - Capital Contribution20,000 - - - - - Contribution request to repair ADA pathways ($6K) and upgrade irrigation system ($19K)Total Contributions129,575 111,094 111,094 111,094 113,316 113,316 VRD-Managed Facility ProjectsRecreation Enhancement Account711,665 171,700 173,417 175,151 176,903 178,672 Annual rent paid by Vail Recreation District; to be re-invested in asset maintenance ($168,317)Recreation Facility Maintenance36,200 - - - - - 2021: Annual $25K for general RETT facility maintenance; $11.2K Synexis MaintGolf Clubhouse20,260 - - 12,751 86,306 47,745 2021: Wood Trim repairs ($20.2K); 2024: Roof maintenance ($12.8K); 2025: Circulation Pumps ($83.3K); 2026: Clubhouse wood stucco and trim ($47.8K)Golf Course - Other 725,800 41,273 31,295 2,484 - 178,867 2021: $216K for golf course green project; Re-appropriate $590K for golf course maintenance scheduled in 2020 but not completed; course streambank restoration ($73.8K), maintenance building, HVAC unit ($17.7K), maintenance building heater ($8.9K), maint. building furnace ($9.8M); 2022: VRD shared cost for 1st hole Timber Path planking ($38.0K), asphalt repairs ($3.3K); 2023: Clubhouse walkways($12.4K); Clubhouse drain pans ($18.9K); 2024: Maintenance privacy repairs ($2.5K); 2031 includes storage building infrastructureDobson Ice Arena595,847 - 53,862 16,127 92,105 84,440 2021: 021: Re-appropriate $109K for paver and roof repairs; Changing Rooms ($78.8), windows replacement ($74.3), heat pumps ($6.3K), restroom remodel ($78.7K), rebuild of electrical system ($144.2K), boiler room upgrades ($55K), steel gate ($14.3K), exterior lighting ($22.9), exterior wood trim ($9.3K); Repairs to exterior doors ($5.5K); exhaust stack repairs ($2.9K); '2020: Complete pavers and roof repairs ($161K); 2023: grading and drainage repairs ($9.3K), rockwall repair ($15K), brick paver repairs ($16.9K), central air upgrades ($12.5K); 2024: Wood trim repairs ($10.4), chemical feed system repairs ($5.6K); 2025: Boiler and circulation system ($59.3K), Water filtration issues ($21.2K); Hot water storage tank ($29.5K)7 July 20, 2021 - Page 104 of 173 2021Amended 2022 2023 2024 2025 2026TOWN OF VAIL FIVE YEAR BUDGETSUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCEREAL ESTATE TRANSFER TAX Ford Park / Tennis Center Improvements141,043 16,797 21,137 - 41,581 1,090,053 2021: $141K for golf course maintenance scheduled in 2020 but not completed; Repair exterior doors ($9.6K); replace furnace, hot water tank, baseboards ($47.8K), replace windows ($24K); Pickleball Feasibility Study ($10K) 2022: Wood Siding ($3.9K); Concession/Restroom siding ($12.9K); Drainage ($13.3K); Exterior Doors ($4.6K); 2025: Wood siding and windows ($41.6K); 2026 includes a rebuild of tennis courts, retaining walls, and court fencingAthletic Fields 115,716 123,510 - 8,708 76,991 - 2021: Coat exterior gypsum board ($3.7K), Repaved parking lot ($8K), Irrigation System ($100K) 2022: Grading and drainage repairs ($136.9K), paint wood trim ($4.5K), paint wood structure ($6.8K); 2024: Asphalt parking lot repairs ($8.7K); 2025: asphalt parking lot ($77K)Gymnastics Center240,043 47,550 - - 109,928 - 2021: Restroom remodel ($42.6K); 2025: Furnace ($20.9K), Elevator ($20.9K); waterproof roof ($62.4K); signage and rd. access ($27.1K); concrete stairs and walkways (3.0K)Total VRD-Managed Facility Projects 2,586,574 400,831 1,279,711 215,222 583,814 1,579,777 Total Expenditures14,687,270 11,052,678 6,942,212 5,297,589 6,709,368 6,626,755 Revenue Over (Under) Expenditures(6,001,712) (2,758,047) 1,463,256 3,314,619 2,094,246 2,363,068 Beginning Fund Balance20,353,073 13,275,846 10,517,799 11,981,056 15,295,675 17,389,921Ending Fund Balance14,351,360$ 10,517,799$ 11,981,056$ 15,295,675$ 17,389,921$ 19,752,989$ 8July 20, 2021 - Page 105 of 173 2022 BUDGET PREVIEW FINANCE | July 20, 2021 July 20, 2021 - Page 106 of 173 2 BUDGET PREVIEW | Agenda Town of Vail | Finance | 7/20/2021 •Budget Philosophies •Revenue Assumptions •Reserves •Operating Expenditures •Council Focus Areas •Capital Plan •Vail Reinvestment Authority July 20, 2021 - Page 107 of 173 3 BUDGET PREVIEW | Budget Philosophies Town of Vail | Finance | 7/20/2021 July 20, 2021 - Page 108 of 173 4 BUDGET PREVIEW | Budget Philosophies Town of Vail | Finance | 7/20/2021 •Budget will reflect the town’s vision and support the Council Action Plan •Revenues are projected conservatively using analytical and trending processes such as forecasting •Town develops a five-year financial projection for all major funds, including a long-term capital improvement plan •Importance of reserve fund balances is to enable the town to withstand unforeseen events and economic downturns; however in recent years General Fund reserves beyond minimum limits have been appropriated for both master planning projects, special events and capital investments •The annual budget process is thorough and comprehensive, allowing for informed appropriations in accordance with fiscal policies and objectives July 20, 2021 - Page 109 of 173 5 BUDGET PREVIEW | Budget Philosophies Town of Vail | Finance | 7/20/2021 •Keeping 35% as minimum reserves (based on a “normal” year’s revenue); Approx. $15M •Recommending a return to pre-COVID sales tax split of 68% to General Fund •The town will operate within annual revenue streams with exception for years when the town’s recession plan is implemented. July 20, 2021 - Page 110 of 173 6 BUDGET PREVIEW | Revenue Projections Town of Vail | Finance | 7/20/2021 July 20, 2021 - Page 111 of 173 7 BUDGET PREVIEW | Revenue Projections Town of Vail | Finance | 7/20/2021 - 2 4 6 8 10 12 14 16 Jan- April Summer Nov/DecMillionsSales Tax Collections by Season 2019 2020 2021 Amended 2022 Proposed +4% +3% +3% 2022 Budget: $28.4M, up 3% from 2021 Amended and down 3% from 2019 Actuals July 20, 2021 - Page 112 of 173 8 BUDGET PREVIEW | Revenue Projections Town of Vail | Finance | 7/20/2021 25.6 M 27.9 M 29.3 M 25.0 M 27.5M 28.4M - 5.0 10.0 15.0 20.0 25.0 30.0 35.0 2017 2018 2019 2020 2021 Amended 2022 Sales Tax Collections (in millions) Actual Budget Actual Incr/(Decr)-.07%9.0%4.9%-14.6%10.1%3.0% Up 3% from 2021 Am’d Down 3% from 2019 July 20, 2021 - Page 113 of 173 9 BUDGET PREVIEW | Revenue Projections Town of Vail | Finance | 7/20/2021 We may want to condense what he has into a few less slides 2019 Actual 2020 Actual 2021 Amended 2022 Proposed % Var to 2021 % Var to 2019 Property Tax $5.4M $5.9M $6.0M $6.3M 5.4%17.3% Lift Tax $5.3M $4.1M $5.1M $5.3M 3.9%Flat Parking $6.7M $4.9M $6.4M $6.5M 2.1%-3.1% Construction Revenues $2.0M $1.9M $1.9M $1.9M Flat -1.0% July 20, 2021 - Page 114 of 173 10 BUDGET PREVIEW | Revenue Projections Town of Vail | Finance | 7/20/2021 We may want to condense what he has into a few less slides 2019 Actual 2020 Actual 2021 Amended 2022 Proposed % Var to 2021 % Var to 2019 Construction Use Tax $2.5M $2.1M $3.3M $2.8M -13.8%13.5% RETT $7.2M $10.4M $8.0M $7.5M -6.3%4.2% Federal Grants -$2.7M $2.8M $2.2M Total Revenues (All Funds)$75.4M $69.6M $71.7M $72.7M 1%-3% *Does not include potential revenue from ballot initiatives or public safety/COVID transit federal grants July 20, 2021 - Page 115 of 173 BUDGET PREVIEW | Reserves Town of Vail | Finance | 7/20/2021 July 20, 2021 - Page 116 of 173 12 BUDGET PREVIEW | Available Reserves Town of Vail | Finance | 7/20/2021 $82.4 $72.5 $93.7 $103.7 $116.6 $94.0 $91.5 - 20 40 60 80 100 120 140 2016 2017 2018 2019 2020 2021 Amended 2022Millions All Other RETT Fund Capital Projects Fund General Fund Reserve Min July 20, 2021 - Page 117 of 173 13 BUDGET PREVIEW | Available Reserves Town of Vail | Finance | 7/20/2021 •At the end of 2021 reserves are projected to be $94.0M with $70.7M of that available to spend •Based on initial projections reserves will be spent down to $91.5M with $67.4M available to spend on new initiatives, programs, and capital projects July 20, 2021 - Page 118 of 173 BUDGET PREVIEW | Operating Expenditures Town of Vail | Finance | 7/20/2021 July 20, 2021 - Page 119 of 173 BUDGET PREVIEW | Operating Expenditures 2022 Proposal will include: •Staff and compensation recommendations set for September 7th Council meeting •Evaluate compensation strategies •Analysis of internal housing programs •Estimated healthcare costs •Focus on succession planning •Strengthen Recruiting and Retention •Multi-Seasonal Employee Benefits •Outcomes from Great Place to Work survey Town of Vail | Finance | 7/20/2021 July 20, 2021 - Page 120 of 173 BUDGET PREVIEW | Operating Expenditures •Operating expenditures will be presented to Council at the September 21st meeting with a first draft of the Town Manager Budget •Evaluate and propose that Council priorities are supported by department resources (staffing and operating expenditures) •Evaluate that the level of departmental operational needs are met coming out of the public health crisis and the recession plan Town of Vail | Finance | 7/20/2021 July 20, 2021 - Page 121 of 173 BUDGET PREVIEW | Council Action Plan Town of Vail | Finance | 7/20/2021 July 20, 2021 - Page 122 of 173 18 BUDGET PREVIEW | Council Focus Areas Town of Vail | Finance | 7/20/2021 July 20, 2021 - Page 123 of 173 19 BUDGET PREVIEW | Council Focus Areas Town of Vail | Finance | 7/20/2021 The following slides identify projects, programs and services that promote Town Council’s Focus Areas within the Council Action Plan •List includes some (not all) current items that will continue into 2022 •Important core services of the town have been identified as “Excellent Municipal Services” within the Experience focus area and encompass a wide variety of services •New items have been added to reflect more recent initiatives •Impact of new items has not been reflected in 2022 projected reserves July 20, 2021 - Page 124 of 173 20 BUDGET PREVIEW | Council Focus Areas Town of Vail | Finance | 7/20/2021 COMMUNITY Ongoing New Fund Childcare Partners -CGL Long-term Permanent Location -Regional childcare parentships/facilities -Funding Process supported by tobacco tax X X X CPF GF/CPF GF Vail Vision Plan 2040 (Process could be aligned with Destination Mgt Plan) X X GF Ford Park VRD Requests -Covered Tennis Court -Soccer Field Restroom and Maintenance Facilities X X RETT RETT Ford Park Betty Ford Alpine Gardens -Paver Path X RETT Nature Center Redevelopment X RETT West Vail Master Plan Outcomes X CPF Civic Area Master Plan -Dobson and Library X GF/ CPF July 20, 2021 - Page 125 of 173 21 BUDGET PREVIEW | Council Focus Areas Town of Vail | Finance | 9/1/2020 COMMUNITY ( HOUSING) Ongoing New Fund Housing Strategic Plan X GF Dedicated Funding Source X HF Housing Data and Trend Analysis X GF Vail InDeed X HF Explore local and regional partnership opportunities -Minturn -Avon X HF/GF Timber Ridge Redevelopment Master Plan X GF/CPF Residences at Main Vail X RMV Public/Private Future Housing Opportunities -State Land Board Parcel -Grand Hyatt abandoned tennis courts -CDOT East Vail Parcel -Kayak Crossing -Traer Creek X X HF/ CPF Town of Vail Employee Housing -Housing at PW -Internal Strategic Housing Plan X X CPF GF/CPF July 20, 2021 - Page 126 of 173 22 BUDGET PREVIEW | Council Focus Areas Town of Vail | Finance | 7/20/2021 EXPERIENCE Ongoing New Fund Explore Regional Transit Partnerships & Authority X GF Village Loading and Delivery Initiative X GF/CPF Guest Experience Initiative X GF Excellent municipal services X GF Parking and Pedestrian Enhancements Plan- Lighting Project X CPF Smart Transit System / “Info hub”X CPF USFS Trail/Trailhead Management X RETT July 20, 2021 - Page 127 of 173 23 BUDGET PREVIEW | Council Focus Areas Town of Vail | Finance | 7/20/2021 ECONOMY Ongoing New Fund Destination Management Plan X X GF Parking Program Strategies -Evaluate summer parking program with the Parking and Transportation Task Force -Evaluate Parking Passes Model -New Parking System X X X X GF GF CPF Summer Marketing X VLMD Review Event Funding Model X GF/MF Plan for next TIF projects X VRA July 20, 2021 - Page 128 of 173 24 BUDGET PREVIEW | Council Focus Areas Town of Vail | Finance | 7/20/2021 ENVIROMENTAL SUSTAINABILITY Ongoing New Fund Water Quality Infrastructure Improvements X RETT Energy Programs X RETT Fuel Reduction Programs X RETT Wildfire Mitigation X RETT Solar array at Public Works Shops X RETT Gore Creek/Water Quality Strategic Plan Implementation X RETT Bike Share Program/Partnerships X RETT Open Space Land Acquisitions X RETT Electrification of Town Fleet X X HEF/CPF July 20, 2021 - Page 129 of 173 25 BUDGET PREVIEW | Council Focus Areas Town of Vail | Finance | 7/20/2021 •Does Council support pursuing newly identified initiatives for 2022? July 20, 2021 - Page 130 of 173 BUDGET PREVIEW | Capital Plan Town of Vail | Finance | 7/20/2021 July 20, 2021 - Page 131 of 173 BUDGET PREVIEW | Capital Plan Town of Vail | Finance | 7/20/2021 •Revenues within the Capital Fund are used for capital projects as identified through the Capital Improvement Plan (CIP). •A well written CIP ensures that the physical assets of the Town are maintained or improved at a level adequate to (1) protect the Town’s capital investment; (2) minimize future maintenance and replacement costs; and (3) meet the growing needs of the Vail community. •The priorities the departments, boards & commissions and Town Council are collectively considered in the Plan. •Only the current year is appropriated by Council, projects in later years represent a capital plan, not a budget. July 20, 2021 - Page 132 of 173 BUDGET PREVIEW | Capital Plan Town of Vail | Finance | 7/20/2021 A look at average annual capital spending over the next 5 years: Capital Projects Fund RETT Fund VRA Total Annual Maintenance $ 4.7M $ 1.3M N/A $ 6.0M Operations N/A $ 3.0M N/A $ 3.0M Capital Projects $9.9M $ 5.4M $650K $16.0M Debt Service $1.2M N/A $677K $1.9M Total $15.8M $ 7.3 M $1.3M $24.5M July 20, 2021 - Page 133 of 173 BUDGET PREVIEW | Capital Plan Town of Vail | Finance | 7/20/2021 Parks, 13.1M Rec Paths and Trails, 3.3M Facilities, 23.7M Environmental Infrastructure, 5.8M VRD facility maint, 4.4M Road and Bridges 29.54 M Technology , 9.1M Parking and Transportation, 39.9M Housing, 45.8M 5 YEAR COMMUNITY CAPITAL INVESTMENT * This chart only includes capital expenditures and does not include any operating or program expenses July 20, 2021 - Page 134 of 173 BUDGET PREVIEW | 5 Year Capital Plan Town of Vail | Finance | 7/20/2021 Notable projects over the past few years: •Public Work Streets Building (2021) $18.2M •Lionshead Frontage Rd roundabout (2021) $7.5M VRA •Sandstone Underpass (2017) $8.2M VRA / $21.3M CDOT •Red Sandstone Parking Garage (2018-2019) $9.1M VRA / $4.5M Vail Resorts / $1.5M Eagle County School District •Slifer Plaza Reconstruction (2018-2019) $4.3M •East Vail Fire Station (2016) $3.6M •Chamonix Housing –(2016-2017) $4.0M subsidy •Vail Golf and Nordic Center (2016) $11.2M / $1.15M VRD July 20, 2021 - Page 135 of 173 BUDGET PREVIEW | 5 Year Capital Plan Town of Vail | Finance | 7/20/2021 Notable projects proposed for 2022: Capital Projects Fund •Placeholder for Civic Area Redevelopment ($1.0M) •Fire Truck Replacement ($1.7M) •Fire Station Alerting System ($230K) Real Estate Transfer Tax Fund •Gore Valley Trail Realignment dependent on partnership with VR($1.8M) •Nature Center Redevelopment ($4.0M) Unfunded Projects •Timber Ridge Redevelopment •Civic Center Plan (Dobson/Library) •Development and purchase of the East Vail CDOT Parcel •Other Future Housing Opportunities •CGL Long-term Permanent Location July 20, 2021 - Page 136 of 173 BUDGET PREVIEW | 5 Year Capital Plan Town of Vail | Finance | 7/20/2021 Vail Reinvestment Authority •Spending down fund balance to $900K in 2021 •Annual property tax collections $6M+ •Only significant project on horizon is Lionshead streetscape/snowmelt ($3M) •Fund balance (with no additional projects) is estimated at $51M by 2030 •Potential bonding capacity (currently being updated) •All monies must be spent by June 30, 2030 •Possible future projects for VRA funding: •Oversize parking at VR maintenance lot •Civic Area Plan •Use of Lionshead oversize lot beyond CGL temp facility July 20, 2021 - Page 137 of 173 BUDGET PREVIEW | Recap •Does Council agree with the standard budget philosophies and practices? •Does Council have comments on staff’s preliminary revenue assumptions? •Does Council support an evaluation of department operating expenditures outside of the recession plan? •Staff will be bringing the capital plan and a compensation study on September 7th. Are there any items we’ve missed or other considerations for these items? •Is there anything else you would like staff to be aware of as we build the budget? Town of Vail | Finance | 7/20/2021 July 20, 2021 - Page 138 of 173 BUDGET PREVIEW | Timeline Budget Item Council Meeting Date Capital Plan September 7 Compensation & Benefits September 7 First Draft Town Manager Budget September 21 First reading Budget Ordinance October 5 Second reading Budget Ordinance October 19 Town of Vail | Finance | 7/20/2021 July 20, 2021 - Page 139 of 173 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: D R B / P E C Update P RE S E NT E R(S ): J onathan S pence, Planning Manager AT TAC H ME N TS: Description July 7, 2021 D R B Meeting Results July 12, 2021 P E C Worksession Results July 20, 2021 - Page 140 of 173 D ESIG N R EVIE W B O AR D July 7, 2021, 3:00 P M Town Council Chambers and Virtual on Zoom 75 S. Frontage Road - Vail, Colorado, 81657 1.Call to Order 1.1.Register in advance for this webinar: https://us02web.zoom.us/webinar/register/W N_bA K S68B E Rc2RR1kKiF N6qg After registering, you will receive a confirmation email containing information about joining the webinar. 1.2.Attendance Present: J ohn Rediker, Doug Cahill, Peter Cope, Kit Austin Absent: None 2.Project Orientation 2.1.1:00 P M 3.Site Visits 3.1.4387 Columbine Drive - E TE L L C 3.2.2965 Manns Ranch Road - Mexamer Manns Ranch L L C 3.3.366 Hanson Ranch Road - Vailpoint 3.4.141 East Meadow Drive Unit 206 - Matsuhisa at Solaris 3.5.141 West Meadow Drive - Skaal Hus 3.6.1330 Greenhill Court - MC A O/MC OB Holdings L L C 3.7.895 Red Sandstone Circle - W A P O Properties L L C 3.8.129 North Frontage Road West - Middle Creek Lot 3 4.Main Agenda 4.1.D R B21-0246 - W AP O Properties L LC Final review of an addition July 20, 2021 - Page 141 of 173 Address/Legal Description: 895 Red Sandstone Circle Unit X/Lot 2, Vail Village Filing 9 Applicant: W A P O Properties L L C, represented by Krueger Architecture Planner: J onathan Spence Doug Cahill moved to approve. J ohn Rediker seconded the motion and it passed (4-0). 4.2.D R B21-0244 - Solaris Commercial Final review of an exterior alteration (storefront) Address/Legal Description: 141 East Meadow Drive/Lot P & Tract C, Block 5D, Vail Village Filing 1 Applicant: Solaris Commercial Owner L L C, represented by Solaris Redevelopment Co. Planner: J onathan Spence J ohn Rediker moved to table to J uly 21, 2021. Peter Cope seconded the motion and it passed (4-0). 4.3.D R B21-0249 - Mexamer Manns Ranch LL C Final review of new construction Address/Legal Description: 2965 Manns Ranch Road/Lot 5, Block 1, Vail Village Filing 13 Applicant: Mexamer Manns Ranch LLC, represented by K H Webb Architects Planner: J onathan Spence J ohn Rediker moved to table to J uly 21, 2021. Peter Cope seconded the motion and it passed (4-0). 4.4.D R B21-0143 - Vail Marriott Final review of an exterior alteration (fire pits) Address/Legal Description: 715 W est Lionshead Circle/West Day Subdivision Applicant: Diamondrock Vail Owner LLC, represented by Neo Studio Planner: J onathan Spence J ohn Rediker moved to approve. Peter Cope seconded the motion and it passed (4-0). 4.5.D R B20-0575.001 - Vail Marriott Final Review of an exterior alteration (pool deck/scope reduction) Address/Legal Description: 715 W est Lionshead Circle / West Day Subdivision Applicant: Diamondrock Vail, represented by Neo Studio Planner: J onathan Spence J ohn Rediker moved to approve. Peter Cope seconded the motion and it passed (4-0). July 20, 2021 - Page 142 of 173 4.6.D R B21-0235 - Skaal Hus Final review of an exterior alteration (repaint) Address/Legal Description: 141 W est Meadow Drive/Lot D2, Vail Village Filing 2 Applicant: Skaal Hus, represented by Morgan's Painting Services Planner: J onathan Spence J ohn Rediker moved to table to J uly 21, 2021. Peter Cope seconded the motion and it passed (4-0). 4.7.D R B21-0248 - Skaal Hus Final review of an exterior alteration (landscaping) Address/Legal Description: 141 W est Meadow Drive/Lot D2, Vail Village Filing 2 Applicant: Skaal Hus, represented by Zehren and Associates Planner: J onathan Spence J ohn Rediker moved to approve. Peter Cope seconded the motion and it passed (4-0). 4.8.D R B21-0269 - Vailpoint LL C Conceptual review of an exterior alteration (landscaping/entries) Address/Legal Description: 366 Hanson Ranch Road/Lot 1, 366 Hanson Ranch Road Subdivision Applicant: Vailpoint L L C, represented by Ceres+ Planner: J onathan Spence 4.9.D R B20-0136.001 - Vail Fairway L LC The applicant has requested this item be tabled to J uly 21, 2021 Final review of changes to approved plans, (water feature) Address/Legal Description: 925 Fairway Drive/Lot1,Vail Village Filing 10 Applicant: Vail Fairway LLC, represented by Balance Point Construction Planner: Greg Roy no action - staff approved 4.10.D R B21-0115 - E TE LL C Final review of new construction Address/Legal Description: 4387 Columbine Drive/Lot 1, Block 6, Bighorn Subdivision 3rd Addition Applicant: E TE LLC, represented by Epic Design Studio Planner: Greg Roy 1. Prior to building permit, the applicant shall revise the landscape plan to meet the wildland fire comments. 2. Prior to building permit, the applicant shall show a retaining wall detail that shows the stone cladding on the retaining wall will match the stone proposed on the house. J ohn Rediker moved to approve with conditions. Peter Cope seconded the July 20, 2021 - Page 143 of 173 motion and it passed (4-0). 4.11.D R B21-0201 - MC O A/MC O B Holdings L LC Final review of new construction Address/Legal Description: 1330 Greenhill Court/Lot 15, Glen Lyon Subdivision Applicant: MC OA Holdings L L C and MC OB Holdings LLC, represented by Scott Turnipseed Architecture Planner: Greg Roy J ohn Rediker moved to table to J uly 21-02021. Peter Cope seconded the motion and it passed (4-0). 4.12.D R B21-0233 - Town of Vail Final review of a new housing development Address/Legal Description: 129 North Frontage Road W est/Lot 3, Middle Creek Subdivision Resub Lot 1 Applicant: Town of Vail, represented by Triumph Development Planner: Greg Roy J ohn Rediker moved to deny. Peter Cope seconded the motion and it passed (3-1). Ayes:(3)Rediker, Cahill, Cope Nays:(1)Austin 5.Staff Approvals 5.1.B21-0294 - Vail 967 LL C Final review of an exterior alteration (reroof) Address/Legal Description: 967 Vail Valley Drive/Tract C, Vail Village Filing 7 Applicant: Vail 967 LLC, represented by Balance Point Construction Planner: Greg Roy 5.2.B21-0303 - Kiss Residence Final review of an exterior alteration (reroof) Address/Legal Description: 2615 Davos Trail/Lot 21, Block B, Vail Ridge Subdivision Applicant: Adam & Diana Honey Kiss, represented by TC C Roofing Planner: Erik Gates 5.3.B21-0306 - Larson Residence Final review of an exterior alteration (reroof) Address/Legal Description: 2685 Larkspur Lane/Lot 8, Block 2, Vail I ntermountain Development Subdivision Applicant: Eric Larson, represented by Plath Roofing I nc. Planner: J onathan Spence 5.4.B21-0333 - 1710 Geneva L LC July 20, 2021 - Page 144 of 173 Final review of an exterior alteration (reroof) Address/Legal Description: 1710 Geneva Drive/Lot 17A, Matterhorn Village Filing 1 Applicant: 1710 Geneva L L C, represented by Rocky Valley Contractors Planner: J onathan Spence 5.5.D R B21-0070 - Apollo Park at Vail Condominiums Final review of an exterior alteration (landscape/pavilion/trash enclosure) Address/Legal Description: 442 South Frontage Road East/Tract D, Vail Village Filing 5 Applicant: Apollo Park at Vail Condominiums, represented by 359 Design Planner: J onathan Spence 5.6.D R B21-0166 - W illard Living Trust Final review of an exterior alteration (patio/firepit/landscaping) Address/Legal Description: 454 Beaver Dam Road / Lot 5, Block 2, Vail Village Filing 3 Applicant: Bruce A.L. W illard Living Trust, represented by Fieldscape Planner: Erik Gates 5.7.D R B21-0169 - Safeway Final review of a business sign Address/Legal Description: 2131 North Frontage Road West / Lot 3, Vail Das Schone Filing 3 Applicant: Safeway Stores 46 I nc., represented by Y E S C O L L C Planner: J onathan Spence 5.8.D R B21-0184 - Salupa LT D Final review of an exterior alteration (doors/chimney/patio/pool) Address/Legal Description: 1675 Aspen Ridge Road/Lot 6, Block 4, Vail Lion's Ridge Filing 3 Applicant: Salupa LTD, represented by ND G Architecture Planner: Greg Roy 5.9.D R B21-0191 - Distelhorst Residence Final review of a tree removal Address/Legal Description: 4592 Streamside Circle East/Lot 2, Distelhorst Subdivision Applicant: Frederick W. Distelhorst Revocable Trust, represented by Mountain Valley Property Management Planner: Greg Roy 5.10.D R B21-0205 - Fenley Residence Final review of an exterior alteration (reroof) Address/Legal Description: 4788 Meadow Lane/Lot 4, Block 7, Bighorn Subdivision 5th Addition Applicant: Kathleen & J ohnny Fenley, represented by Lifetime Roof & Solar Planner: Erik Gates July 20, 2021 - Page 145 of 173 5.11.D R B21-0210 - Homestake at Vail Final review of an exterior alteration (driveway/snowmelt) Address/Legal Description: 1136 Sandstone Drive/Lot A6, Block A, Lion's Ridge Subdivision Filing 1 Applicant: Homestake at Vail, represented by Epock Property Management Planner: J onathan Spence 5.12.D R B21-0217 - Robinson Residence Final review of an exterior alteration (window) Address/Legal Description: 4560 Vail Racquet Club Drive Unit 21 / Vail Racquet Club Condominiums Applicant: Lisa Robinson Planner: Erik Gates 5.13.D R B21-0219 - Vendetta's Final review of an exterior alteration (skylights/window) Address/Legal Description: 291 Bridge Street C2 / Lot F-K, Block 5C, Vail Village Filing 1 Applicant: P Laza Lodge Associates LTD, represented by Nedbo Construction Planner: J onathan Spence 5.14.D R B21-0220 - Vail Golf Course Townhomes Final review of an exterior alteration (roof) Address/Legal Description: 1557 Golf Terrace / Lot 1, Sunburst Filing 3 Applicant: Vail Golf Course Townhome Association, represented Epoch Property Management Planner: Greg Roy 5.15.D R B21-0221 - Tavoso Residence Final review of a tree removal Address/Legal Description: 1535 Aspen Ridge Road/Lot 2, Block 4, Lion's Ridge Subdivision Filing 3 Applicant: Richard & Leann Tavoso, represented by Brush Creek Landscaping Planner: Erik Gates 5.16.D R B21-0222 - Bradac Residence Final review of an exterior alteration (window) Address/Legal Description: 1090 Vail View Drive Unit 11 / Lot B1, Block B, Lion's Ridge Filing 1 Applicant: Monica & Mark Bradac, represented by Egress, I nc. Planner: Erik Gates 5.17.D R B21-0224 - Reser Family Trust Final review of an exterior alteration (A C unit) Address/Legal Description: 4445 Glen Falls Lane/Lot 4, Forest Glen Subdivision July 20, 2021 - Page 146 of 173 Applicant: Reser Family Trust, represented by Climate Control Company Planner: Erik Gates 5.18.D R B21-0225 - Aronsohn Residence Final review of an exterior alteration (A C unit) Address/Legal Description: 1240 Lions Ridge Loop Unit 1A/Simba Run Subdivision Applicant: Abby Aronsohn, represented by Climate Control Company Planner: Erik Gates 5.19.D R B21-0231 - Marriott Residence Inn Final review of a construction sign Address/Legal Description: 1783 North Frontage Road/Lot 1, W B Vail Subdivision Applicant: Vail Hospitality Group L L C, represented by Alpine Bank Planner: Erik Gates 5.20.D R B21-0234 - Carroll Residence Final review of an exterior alteration (vent) Address/Legal Description: 898 Red Sandstone Circle/Lot 7, Vail Village Filing 9 Applicant: Michael & Kathleen Carroll Planner: J onathan Spence 5.21.D R B21-0236 - Sunlight Condominiums Final review of an exterior alteration (repaint) Address/Legal Description: 2289 Chamonix Lane/Lot 6, Block A, Vail Das Schone Filing 1 Applicant: Sunlight Condominiums Planner: Erik Gates 5.22.D R B21-0239 - Smith Residence Final review of an exterior alteration (vent) Address/Legal Description: 4800 Meadow Drive Unit 12 / Riverbend at Vail Applicant: Michael & Kati Smith, represented by Deeper Green Consulting Planner: J onathan Spence 5.23.D R B21-0241 - Elway's Final review of an exterior alteration (exhaust fan) Address/Legal Description: 174 Gore Creek Drive / Lot 1, Front Door Lodge and Resort Subdivision Applicant: Lodge Properties I nc., represented by C&C Plumbing and Mechanical Planner: J onathan Spence 5.24.D R B21-0245 - Carey Family Trust Final review of an exterior alteration (veneer/stucco/repaint) Address/Legal Description: 2785 Bald Mountain Road/Lot 3, Block 2, Vail July 20, 2021 - Page 147 of 173 Village Filing 13 Applicant: 2002 Carey Family Trust, represented by Nett Designs Construction Planner: J onathan Spence 5.25.D R B21-0251 - Aasland Residence Final review of an exterior alteration (stone facade) Address/Legal Description: 2527 Arosa Drive / Lot 3, Block D, Vail Das Schone Filing 1 Applicant: Galen Aasland Planner: J onathan Spence 5.26.D R B21-0252 - Kayo Vail LL C Final review of an exterior alteration (driveway/snowmelt) Address/Legal Description: 3848 Bridge Road/Lot 7, Block 1, Bighorn Subdivision 1st Addition Applicant: Kayo Vail LLC Planner: Erik Gates 5.27.D R B21-0253 - Gregg Residence Final review of an addition (window/dormer) Address/Legal Description: 1966 West Gore Creek Drive/Lot 44, Vail Village West Filing 2 Applicant: J ames Gregg Planner: Erik Gates 5.28.D R B21-0256 - James Guy Cauthorn Trust Final review of an exterior alteration (retaining wall/patio/fire pit) Address/Legal Description: 2945 Manns Ranch Road Unit A/Lot 4, Block 1, Vail Village Filing 13 Applicant: J ames Guy Cauthorn Trust, represented by Fieldscape Planner: J onathan Spence 5.29.D R B21-0258 - Thomas Residence Final review of a tree removal Address/Legal Description: 4027 Lupine Drive/Lot 6, Bighorn Subdivision Applicant: Trudy Fallert Thomas 2020 I rrevocable Trust, represented by Ceres Landcare Planner: J onathan Spence 5.30.D R B21-0259 - All Seasons Final review of an exterior alteration (boiler intake vents) Address/Legal Description: 434 Gore Creek Drive/Lot B, Block 3, Vail Village Filing 5 Applicant: All Seasons, represented by Eagle Mountain Plumbing & HVA C, I nc. Planner: J onathan Spence 5.31.D R B21-0260 - Shuket Residence July 20, 2021 - Page 148 of 173 Final review of an exterior alteration (windows/doors) Address/Legal Description: 4352 Spruce W ay Unit 2/Lot 9, Block 3, Bighorn Subdivision 3rd Addition Applicant: Ross & J ennifer Shuket - Blake & Debra Feik, represented by Renewal by Andersen Planner: J onathan Spence 5.32.D R B21-0262 - Farhart Residence Final review of exterior alteration (windows) Address/Legal Description: 4415 Bighorn Road Unit 1/Lot 2, Block 3, Bighorn Subdivision 3rd Addition Applicant: Ray Farhart & Maryam Famourzadeh, represented by Renewal by Andersen Planner: J onathan Spence 5.33.D R B21-0276 - Beaver Dam International L LC Final review of an exterior alteration (hot tub/waterproofing) Address/Legal Description: 54 Beaver Dam Road/Lot 32, Block 7, Vail Village Filing 1 Applicant: Beaver Dam I nternational L L C, represented by V MD A Planner: J onathan Spence 5.34.D R B19-0315.002 - Paradise Off-Piste LL C Final review of a change to approved plans (time extension) Address/Legal Description: 1650 Lion's Ridge Loop/Lot 19, Dauphinais- Moseley Subdivision Filing 1 Applicant: Paradise Off-Piste L L C, represented by Martin Manley Architects Planner: Erik Gates 5.35.D R B20-0354.002 - W oodings Residence Final review of a change to approved plans (GRFA/site coverage) Address/Legal Description: 1694 Matterhorn Circle/Lot 12, Matterhorn Village Filing 1 Applicant: Samira Woodings, represented by Martin Manley Architects Planner: Greg Roy 5.36.D R B20-0563.001 - Knuepfer Residence Final review of a change to approved plans (hot tub/water feature/site access) Address/Legal Description: 748 Potato Patch Drive/Lot 7, Vail Potato Patch Filing 2 Applicant: David R. Knuepfer Qualified Personal Residence Trust, represented by Berglund Architects Planner: Greg Roy 5.37.D R B20-0577.001 - Baxter/W atson Residence Final review of change to approved plans, (window & deck) Address/Legal Description: 2705 Davos Trail A/Lot 14, Block B, Vail Ridge Subdivision July 20, 2021 - Page 149 of 173 Applicant: Robbie Baxter and Gibson Watson, represented by V MD A Planner: Erik Gates 5.38.D R B20-0579.001 - Loper Residence Final review of change to approved plans, (tree removal & doors) Address/Legal Description: 784 Potato Patch Drive unit E/Lot 15, Block 1, Vail Potato Patch Filing 1 Applicant: J ames Charles Calano, represented by J udge & Associates I nc Planner: J onathan Spence 5.39.D R B21-0028.001 - Vail Mountain Lodge Final review of a change to approved plans (landscaping/patio/vents) Address/Legal Description: 352 East Meadow Drive/Tract B, Vail Village Filing 1 Applicant: Vail Mountain Lodge, represented by Studio Lemonade Planner: Erik Gates 5.40.D R B21-0159.001 - Concert Hall Plaza Final review of a change to approved plans (vent location) Address/Legal Description: 616 W est Lionshead Circle Unit 206/Lot 1, Vail Lionshead Filing 4 Applicant: Hughes Land Holding Trust, represented by Service Now L L C Planner: Greg Roy The applic ations and information about the proposals are available for public inspection during regular office hours at the Town of Vail Community Development Department, 75 South Frontage Road. The public is invited to attend the project orientation and the site visits that precede the public hearing in the Town of Vail Town C ounc il Chambers. Times and order of items are approximate, subject to c hange, and cannot be relied upon to determine at what time the Design Review Board will c onsider an item. Please call 970-479-2138 for additional information. Sign language interpretation available upon request with 24-hour notification, dial 711. July 20, 2021 - Page 150 of 173 P L ANNING AND E NV IRO NM E NTAL C O M M I S S IO N WO RK S E S S I O N J uly 12, 2021, 1:00 P M Town C ouncil Chambers and Virtual on Zoom 75 S . F rontage Road - Vail, Colorado, 81657 1 I tems U P D ATE An update to the Planning and E nvironmental Commission regarding the design of Lot #10 following completion of the Vail Health east and west wing projec ts as required per a c ondition of approval of P E C15-0002, Amended Conditional Use P ermit for Vail Health. 20 min. Applicant:Vail Health, represented by Braun Assoc iates Planner:J onathan Spence Planner Spence provided an introduction to Lot #10 history and the purpose of the agenda item. Tom Braun, representing Vail Health spoke to Lot #10 and its final disposition. C hairman Kurz inquired about ac cess. No additional questions or comments and no action required. W O R K S E S S IO N A worksession with the Environmental Sustainability Department to discuss ongoing programs and initiatives. 60 min. Applicant: Planner: A worksession with the E nvironmental Sustainability D epartment to discuss ongoing programs and initiatives. Planner Spence introduced the Town’s Environmental team. Pete W adden introduced himself, Beth Markham, and Kristen Bertuglia. Pete asked the commission if there were any roles they would like the environmental team to take on for the review of P E C items generally. He then began to desc ribe the c urrent Environmental team projec ts. Beth Markham began to speak to progress on a plan to address and divert c onstruc tion waste materials from landfills to recycling. The Town also adopted the Eagle C ounty 2020 Climate Ac tion Plan. This plan also enc ouraged c onstruction waste diversion with a goal of 100% diversion of recoverable waste. C ommissioner Gillette: W hat exac tly is ‘rec overable’ construction waste. Markham: Listed a number of materials inc luding lumber, rebar, steel, July 20, 2021 - Page 151 of 173 c ardboard, and other general rec yc lable materials. W ould like to initially explore a voluntary diversion program that will help guide c ontrac tors to solutions to c hallenges for waste diversion. C ommissioner Kjesbo: S tated that he had previously met with Kristen. Asked about what to do with asphalt. Markham: Currently there is not a loc ation in the county for asphalt diversion. Gillette: The biggest ongoing issue is getting multiple waste dumpsters on site. I t is often difficult to just get one dumpster on site. He expressed doubt about getting to 100% diversion, but that he felt there would definitely be opportunities. Encouraged working with public works and code enforc ement to allow for an extra dumpster on the street. Kjesbo: Also mentioned that having to pay extra to use Town roads for an additional dumpster will be c ounterproductive. There needs to be some c ooperation with the Town. Also asked to bring C J with the building department into the conversation so that this idea can be brought up at the next C onstruc tion Board of Appeals meeting. Specifically pointed out tear- downs on low density lots as more likely to be able to do this. Markham mentioned that there could potentially be a size threshold for triggering a future diversion measure. C ommissioner Phillips: Has there been any c onversation for a construction use tax rebate for the material diverted? Also mentioned having some discount for use of Town of Vail property for an extra dumpster. Markham: Began speaking about the next project. Gave an overview of the electric bikeshare program. Have been working with the County for a potential regional bikeshare program. Environmental has also been working on an electric bike program for essential workers. This is modeled after a similar program in Denver that provides e-bikes to essential workers below a c ertain inc ome threshold. W ould start with an application proc ess that selects 7 recipients. C ommissioner Perez: Are these bikes being loaned or given? Markham: They would be given to qualified recipients. These bikes c ost about $2k eac h. Gillette: W hy not loan these bikes instead of giving them? Markham: W e could implement a threshold of use that would require these bikes to be used a certain amount or else given back to the Town for redistribution. Gillette: I s there any thought for a Town of Vail managed rideshare program with elec tric cars? Markham: This is definitely something to look into. Before the pandemic they were looking at a rideshare app for regional workers. From a County held survey on alternative transportation options, e-bikes were identified as the most likely option to get people to use an alternative transportation option twice a week. This is why the Environmental team has been focusing on an e-bike program. July 20, 2021 - Page 152 of 173 Phillips: Mentioned that for a c arshare program it would be helpful for the Town to designate carshare parking spots at various, likely employee housing, locations throughout the town. W adden began to talk about the Gore Valley Trail interpretive installation. He talked about the progress made so far in selecting a final design and location. Next, W adden talked about the Distelhorst streambank stabilization. Similar to previous streambank restoration projec ts. C hairman Kurz: Asked if this could set any kind of prec edent? W adden: Stated that it could ac t as an inspiration for other private owners along the streambank. W adden next talked about a stream setback ordinance. This alters how the stream setback is calc ulated. I t also created a 10ft no-mow zone next to the streambank. The stream setback calc ulation change will be easier to estimate from a homeowner bec ause the new setback would start from the edge of a stream rather than the c enter. This method is also considered more equitable overall as properties near wide sections of Gore Creek essentially have no setback, whereas properties near narrower sections of the Creek have a muc h larger apparent setback currently. W adden stated he could come bac k to the board with visual examples. Gillette: Asked if there was going to be an analysis of existing properties effec ted by this change. W adden stated that this was being looked into. Gillette: I s it possible to do some kind of riparian gardening that would achieve the same effect of streambank riparian restoration without letting these sections go completely unmaintained? W adden stated that this may be possible. Also spoke to some c onsiderations that would have to be made for this no-mow zone suc h as defensible spac e for struc tures already very c lose to the streambank. Kurz and W added briefly discussed some town stream restoration projects. W adden next spoke to a request from the Town Manager to explore outdoor water use effic iency. 80% of outdoor water use does not make its way bac k to the stream. Still in a very early researc h phase but c ould be coming down the pipeline in the future. Markham: Next spoke to the rezoning for open spac e initiative. There are a c ouple of properties that are being donated to the Town that will need to be rezoned to Natural A rea Preservation and classified as Designated Open Spac e. Markham: Next talked about a biodiversity study. This would take inventory of spec ies populations and then outline polic y direction. Bertuglia: The open lands board has already approved this study. Gillette: Asked if this would be private and public property in this study. July 20, 2021 - Page 153 of 173 Bertuglia: Stated that this survey will likely inc lude the entirety of the Gore C reek W atershed. W adden: Talked next about the nature center yurt conditional use permit (C UP). The original nature c enter was deemed unsafe and so a C UP was granted for a temporary yurt. The nature center renovation has not been dec ided on, so an extension of the y urt’s C UP is needed. W adden next spoke to an idea of using biodegradable erosion c ontrol materials. Stated that if the Town started using these products on their projec ts, it may help enc ourage vendors of these products for private users. W adden next talked about the draining of pools and hot tubs in the town. Eagle river water sanitation distric t direc ts people to neutralize pool c hemic als in the water and then c all the agenc y prior to dumping the treated water into the sewer system. I f this is not feasible, then dumping the water onto land some distance from the c reek is rec ommended. Unfortunately, many of these pools are very near the c reek and dumped on the spot, so now Environmental is exploring the idea of requiring a sewer tie in for new pools and hot tubs. Gillette felt this would be relatively easy for new construc tion. Kjesbo also mentioned that educ ating applicants about the ability to put in a sanitary drain. Gillette also pointed out that every new c onstruction should have a c leanout on the outside of the house that should be used by pool maintenance c ompanies. C ommissioner Pratt asked about the next update for Gore Creek health. W adden: Getting numbers bac k on macroinvertebrates is time c onsuming by its nature. The last update was presented to the Town C ounc il in J anuary 2021 regarding 2019 numbers. These numbers showed substantial improvements from previous y ears. W ould like to bring an update to the P E C as well. Markham: The next item involved possible ac tion items for reduc ing greenhouse gas emissions. She discussed some above building c ode regulations that would work towards this goal. Stated that Vail has also been approached by SolSmart that works with towns to reduc e barriers to solar installation in residential and c ommercial projects. Vail is already very c lose to achieving Bronze S olS mart designation. Some extra steps could be taken as well to reach Silver or Gold. The town has also been asked to join the E V C ity initiative. This is an initiative to convert fleet vehic les from internal c ombustion to electric vehic les. Kurz asked if there are federal funds for these programs. Markham: There are none today, but the c urrent administration is likely to approve additional funding for sustainable building kinds of initiatives. Markham then clarified that there are federal stimulus funds available to assist with procurement of electric buses and a few other mobility programs. July 20, 2021 - Page 154 of 173 Kurz enc ouraged having plans for initiatives ready so that we c an make use of funds when they bec ome available. Kjesbo: I s it in the Town’s budget to add more charging stations? Markham: Most, if not all, the stations we c urrently have were installed using grant or settlement funds. Kjesbo stated that the Town ultimately needs more stations for elec tric vehicles, especially if we are going to push for more elec tric vehic les. Gillette had a discussion with Kjesbo and Markham regarding the difference between various stations and any penalties for using the station parking spots when someone doesn’t need a charge. Kurz thanked Beth and Pete and appreciated some of the expertise of the P E C members. Gillette spoke to memorializing an update process for Environmental and P E C . P E C members spoke to individual items of interest including electric vehicle sharing programs, storm water management, and involvement in environmental outreac h. Philips asked for clarific ation regarding responsibilities for stormwater discharge (state vs. district vs. town). W adden provided clarification and spoke to responsibilities and educ ational efforts. Seibert recommends a c hange to the P E C web page to speak more broadly of the responsibilities. The applic ations and information about the propos als are available for public inspection during regular offic e hours at the Town of Vail Community Development Department, 75 South Frontage Road. The public is invited to attend the projec t orientation and the site visits that prec ede the public hearing in the Tow n of Vail Community Development Department. Times and order of items are approximate, subjec t to c hange, and cannot be relied upon to determine at what time the Planning and Environmental Commission w ill cons ider an item. Please call (970) 479-2138 for additional information. Please c all 711 for sign language interpretation 48 hour prior to meeting time. Community Development Department July 20, 2021 - Page 155 of 173 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: Preview E lection Calendar AT TAC H ME N TS: Description November 2 2021 Regular Municipal Election Calendar July 20, 2021 - Page 156 of 173 Town of Vail November 2, 2021 Regular Municipal Election Calendar The Town of Vail Regular Municipal Election will be a coordinated election with Eagle County on November 2, 2021. Terms Expiring: Dave Chapin - 4 year term Jenn Bruno - 4 year term Travis Coggin - 4 year term Brian Stockmar - 2 year term Candidates receiving the three highest number of votes shall be elected for four-year terms and the fourth highest votes shall be elected to a two-year term of office. Dates Election Tasks August 3, 2021 (91 days prior) First day to circulate nomination petitions. C.R.S. § 31-10-302(2). August 4, 2021 (91 days prior) First day to request absentee ballots. C.R.S. § 31-10-1002(1). August 17, 2021 (77 days prior) Last regular Town Council meeting to set ballot content by resolution August 23, 2021 (71 days prior) Last day to circulate nomination petitions. C.R.S. § 31-10-302(2). Last day to file nomination petitions with Town Clerk. C.R.S. § 31-10-302(6). Objections to nomination petitions must be filed with Town Clerk within 3 days of such filing. Town Clerk must decide objections within 48 hours of filing. C.R.S. § 31-10-305. August 24, 2021 (70 days prior) Political subdivisions participating in the elections must return IGA to the county Clerk and Recorder. C.R.S. 1-7-116(2) August 26, 2021 The order of the names on the ballot are drawn by lot at 9:00 a.m. at Vail Municipal Building August 30, 2021 (64 days prior) Last day for candidates to amend nomination petitions. C.R.S. §§ 31-10- 302(4); 31-10-305. Last day for nominees to withdraw. C.R.S. § 31-10-303(1). September 3, 2021 (60 days prior) Last day for the Town Clerk to certify the ballot text to the county clerk and recorder as well as audio recordings of candidate name; deadline 3:00 pm. C.R.S §1-5-203(3)(a) September 8, 2021 (OR TBD) Candidate Briefing from 5:30 p.m. to 7:00 p.m. in Town Council Chambers July 20, 2021 - Page 157 of 173 Page 2 7/15/2021 September 17, 2021 (44 days prior, September 19, 2021 is Sunday) Last day to file written comments concerning TABOR issues to be included in the ballot issue mailing (by noon, the Friday before the 45th day before the election). C.R.S. §1-7-901(4); Colo. Const. Art. X §20(3)(b)(v). If no comments are filed, Town Clerk must state “no comments were filed by the constitutional deadline.” C.R.S. §1-7-903(4). September 17, 2021 (44 days prior, September 9 is a Sunday) Last day for Town Clerk to summarize all comments filed in support or in opposition to a TABOR issue C.R.S. §1-7-903(3) September 20, 2021 (43 days prior) Last day to prepare TABOR notice. C.R.S. §1-7-904. If there are overlapping TABOR ballot issues, all TABOR notices, whether the election is coordinated or not, must be mailed to voter in one packet send by County Clerk. Colo Const. Art. X, §20(3)(b). Town Clerk’s office shall deliver full text of an required ballot issue notices (e.g. TABOR Notice) and pro/con statement summaries to the Clerk in order to be included in the issue mailing. October 8, 2021 (25 days prior) Last date to cancel election or withdraw ballot issue or question C.R.S. §1-5- 208(2) October 11, 2021 First day ballots may be mailed C.R.S. §1-7.5-107(3)(a)(I) October 12, 2021 (21 days prior) FCPA reports must be filed with Town Clerk. C.R.S. §§ 1-45-108(2)(a)(II); 1- 45-109. October 25, 2021 (8 days prior) Voter Service and Polling Center open C.R.S. §1-5-102.9(2) Last day to register to vote to receive a mail ballot. After this date voters may pick up ballots in person at any Voter Service and Polling Center. C.R.S. §1-2- 201(3)(b)(III) October 29, 2021 (Friday before election) FCPA reports must be filed with Town Clerk. C.R.S. §§ 1-45-108(2)(a)(II); 1- 45-109. November 2, 2021 Election Day Polls open 7 Am-7 PM. All ballots must be in the hands of the clerk by 7 PM on Election Day to be counted. November 24, 2021 Deadline to certify election results. Official results will be forwarded to Town Clerk C.R.S. §1-10-102(1), 1-10-103(1) December 2, 2021 (30 days after election) FCPA reports must be filed with Town Clerk. C.R.S. §§ 1-45-108(2)(a)(II); 1- 45-109. May 3, 2022 (6 months and 1 day after) Election records (except nomination petitions) must be destroyed. C.R.S. § 31- 10-616. December 4, 2023 (25 months and 1 day after election) Election records may be destroyed. C.R.S. §31-10-302(7) July 20, 2021 - Page 158 of 173 Page 3 7/15/2021 July 20, 2021 - Page 159 of 173 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: V L HA J une 22, 2021 Meeting Results AT TAC H ME N TS: Description V L H A June 22, 2021 Meeting Results July 20, 2021 - Page 160 of 173 Vail Local Housing Authority Minutes June 22, 2021 3:00 PM Virtual 75 S. Frontage Road - Vail, Colorado, 81657 PRESENT ABSENT Steve Lindstrom Molly Morales Mary McDougall James Wilkins Greg Moffet, joined at executive session 1. Call to Order 1.1. Zoom Meeting 1 (call to order pre-executive session) 1.2. Zoom Meeting 2 (post executive session) 1.3. Call to Order Lindstrom call the meeting to order at 3:02 PM as a quorum is present. 2. Citizen Participation 2.1. Citizen Participation There is no public comment. 3. Approval of Minutes 3.1. VLHA June 8, 2021 Minutes MOTION: WILKINS SECOND: MC DOUGALL VOTE: 3-0 APPROVED 4. Main Agenda 4.1. Resolution No. 8, Series of 2021, A Resolution Approving the Purchase of a Deed Restriction Interest in Property (Type III Deed Restriction) in the Town of Vail Legally Described as Unit 5Q, Pitkin Creek Park, Phase I, Eagle County, Colorado with a Physical Address of 3931 Bighorn Road, Unit 5Q, Vail Colorado; and Setting Forth Details in Regard Thereto. Presenter: Lynne Campbell, Housing Coordinator MOTION: MC DOUGALL SECOND: WILKINS VOTE: 3-0 APPROVED 4.2. Resolution No. 9, Series of 2021, A Resolution Approving the Purchase of a Deed July 20, 2021 - Page 161 of 173 Restriction Interest in Property (Type III Deed Restriction) in the Town of Vail Legally Described as Condominium Unit B207, Homestake at Vail Condominiums, Eagle County, Colorado with a Physical Address of 1081 Vail View Drive, Unit B207, Vail Colorado; and Setting Forth Details in Regard Thereto. Presenter: Lynne Campbell, Housing Coordinator MOTION: MC DOUGALL SECOND: WILKINS VOTE: 3-0 APPROVED 5. Matters from the Chairman and Authority Members 5.1. Matters from the Chairman and Authority Members Presenter: Steve Lindstrom, Chairman Semi-annual housing update to be presented on July 6 in the afternoon. Members agreed to continue meeting virtually for the time being. Ruther informed the members EPS and Housing provided commercial and residential linkage to Council which appears to support. EPS and Housing will provide two on two meetings with Council to review the data in more detail. Ruther requested EPS share real life examples. He believes it’s time to move the discussion to PEC with VLHA recommendation. Ruther suggested the Authority continue to be a working group with staff providing recommendations. Using deed restrictions as assets for future projects will be discussed at the July 13th Authority meeting. On the July 6th afternoon session, Council will hear from polling strategists, Magellan Strategies, regarding follow up polling for a dedicated housing funding source. Adjourn to executive session. MOTION: MC DOUGALL SECOND: WILKINS VOTE: 3-0 APPROVED 6. Executive Session 6.1. Executive Session per C.R.S. §24-6-402(4)(a)(e) - to discuss the purchase, acquisition, lease, transfer or sale of real, personal or other property interests and to determine positions relative to matters that may be subject to negotiations regarding: Vail InDEED applications and deed restrictions. Presenter: Lynne Campbell, Housing Coordinator The Authority reentered the regular meeting at 3:37PM. Member Moffet joined the meeting at the beginning of executive session. All members present except Morales. 7. Any Action as a Result of Executive Session 7.1. Any action as a result of executive session. Moffet recommend staff continue with Vail InDEED negotiations as discussed in executive session. MOTION: MOFFET SECOND: MC DOUGALL VOTE: 4-0 APPROVED July 20, 2021 - Page 162 of 173 8. Adjournment 8.1. Adjournment 3:45 PM MOTION: MOFFET SECOND: MC DOUGALL VOTE: 4-0 APPROVED 9. Future Agenda Items 9.1. • Deed Restriction Compliance and Enforcement Policies Recommendation • Public Health Housing Incentive, Eagle County Health • Land Banking (sale of GRFA) • Joint VLHA, Town Council, Planning & Environmental Commission Meeting Regarding Commercial Linkage/Inclusionary Zoning and Adopted Housing Policy Review • Investment Banker Discussion - Long Term Housing Funding 10. Next Meeting Date 10.1. Next Meeting Date July 13, 2021 Meeting agendas and materials can be accessed prior to meeting day on the Town of Vail website www.vailgov.com. All housing authority meetings are open to the public. Times and order of agenda are approximate, subject to change, and cannot be relied upon to determine at what time the Vail Local Housing Authority will discuss an item. Please call (970) 479-2150 for additional information. Please call 711 for sign language interpretation 48 hours prior to meeting time. Housing Department July 20, 2021 - Page 163 of 173 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: A ppeal D R B Decision for R MV Housing P roject (Materials only) AT TAC H ME N TS: Description D R B21-0233 Appeal Memo Attachment A. Timeline July 20, 2021 - Page 164 of 173 TO: Town Council FROM: Community Development Department DATE: July 20, 2021 SUBJECT: DRB21-0233 Appeal Applicant: Town of Vail, represented by Triumph Development Planner: Greg Roy I. SUMMARY Pursuant to Section 12-3-3C.3 of Vail Town Code, a summary of all records concerning the subject matter of an appeal is required to be forwarded to the Town Council. Attached is a summary of the Design Review Board meetings, with the attachments and recordings, that are relevant to the subject application. II. ATTACHMENTS A. DRB21-0233 Timeline July 20, 2021 - Page 165 of 173 Timeline DRB21-0074 – Conceptual 4/7/21 Meeting – No Decision High Five Media Link: https://www.highfivemedia.org/show/board-meeting-4721 Time Stamp 1:31:46 Agenda Materials Link: https://vail.novusagenda.com/agendapublic/CoverSheet.aspx?ItemID=14727&MeetingID=1209 DRB21-0074.001 – Conceptual 6/2/21 Meeting – No Decision High Five Media Link: https://www.highfivemedia.org/show/board-meeting-6221 Time Stamp 2:16:21 Agenda Materials Link: https://vail.novusagenda.com/agendapublic/CoverSheet.aspx?ItemID=15140&MeetingID=1211 DRB21-0233 – New Construction 6/16/21 Meeting – No Review (Tabled at applicant’s request) 7/7/21 Meeting – Denied 3-1-0 (Austin Opposed) High Five Media Link: https://www.highfivemedia.org/show/board-meeting-7721 Time Stamp 2:00:57 Agenda Materials Link: https://vail.novusagenda.com/agendapublic/CoverSheet.aspx?ItemID=15368&MeetingID=1212 July 20, 2021 - Page 166 of 173 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: F uture Council Meeting Topics AT TAC H ME N TS: Description Memo Future Agenda Topics (proposed) 072021 July 20, 2021 - Page 167 of 173 To: Mayor and Town Council From: Town Clerk’s Office Date: July 20, 2021 Subject: Proposed agenda topics for future meeting agendas Vail Town Council Meetings Topics & Times subject to change "Time of Day" 3-Aug-21 Ballot Proposal Survey & Considerations afternoon Destination Management Plan Timeline afternoon Review Property Ownership of City Market, Childcare Center (Ops and maintenance responsibilities) afternoon Review Public Meeting Policy addressing remote/virtual practices for open meetings afternoon EcDev Update & Discussion: ambient music program; america days proposal, revely proposal afternoon Residence Main Vail Financing Docs (Ordinance)evening 17-Aug-21 Vail Memorial Park Site Visit (proposed w/ Commissioners)later morning Joint Meeting Eagle County Commissioners lunch/afternoon Meet with Japan Officials (Yamanouchi via virtual and Japan General Consul in person) small reception evening Ballot Proposal Resolution (??)evening West Vail Master Plan Adoption evening 7-Sep-21 CIP Discussion afternoon Compensation & Benefits Discussion afternoon 21-Sep-21 First Draft Town Manager Budget afternoon 5-Oct-21 2022 Budget Ordinance (First Reading)evening 19-Oct-21 2022 Budget Ordinance (Second Reading)evening 11/2/2021 (Election Day) Future Topics Support of Summit County Commissioners to change Gore Range to Nuchu Range TBD Review State Funding available for housing projects TBD DRB Joint meeting TBD Stream Protection Corridor Legislation TBD Civic Area Plan TBD 2020 Model Traffic Code (speed limits)TBD Vail Fire and Emergency Services Strategic Plan.TBD July 20, 2021 - Page 168 of 173 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: V L MD A C Minutes - May AT TAC H ME N TS: Description V L MD AC Minutes May July 20, 2021 - Page 169 of 173 Vail Local Marketing District Advisory Council Monthly Meeting May 19, 2021, 8:30 am Meeting held via Zoom VLMDAC member attendees: Esmarie Faessler (Sonnenalp), Laurie Mullen (Member at Large), Erica Cannava (Manor Vail Lodge), Jana Morgan (Mountain Standard), Michael Holton (Vail Health), Kam Bozich (Slifer, Smith & Frampton), Liana Moore (Antlers), Jenn Bruno (TOV council),Scott Gubrud (Four Seasons) Additional attendees: Kristin Yantis (MYPR), Meggen Kirkham (SITE Marketing), Ainslie Fortune (Cactus), Mia Vlaar (Town of Vail), Jeremy Gross (Town of Vail), Kim Brussow (Vail Valley Partnership), Kay Schneider (Vail Valley Partnership), Liz Gladitsch (Town of Vail), Chris Romer (Vail Valley Partnership), Carlie Smith (Town of Vail), Mark Herron (Lodging Liaison), Jeremy Coleman (Data Roadmap), Chris Shewmake (Cactus), John Plack (Vail Resorts), Lauren Scutt (Catus), Bob Brown (Brown Analytics), Colin Johnson (Christiania), Jeff Strahl (Cactus), Katie Harker (Cactus), Brad Ficek (Cactus), Beth Slifer (Slifer designs), Laurie Asmussen (Vail Arts Festival), Emma Wilson (Cactus), John Dawsey (Vail Resorts), Scott Baldwin (Vail Resorts), Jon Walters (The Sebastian), Amanda McNally (MYPR), Jeff Werkheiser (Vail Resorts), Kylie Forcinito (Cactus), Satchele Burns (Steep Motion), Nick Conover (CSE Representative) Call to Order Esmarie called meeting to order at 8:32am Monthly Financial Report- Lodging tax is down 16.6% or $306,000 Expenditures $428,000 for the year that is 12% of $3.65million budget Approval of April 14 and May 3, 2021 Minutes Motion to approve by Jana / second by Laurie / unanimous Vail Mountain Marketing- Jeff Werkheiser Investing in Vail Mountains brand is central to our strategy Intro of Team Vail is the second most visited resort in the US New Brand Strategy team launched centrally to leverage data and resources and optimize what makes Vail powerful and distinct Dedicated in-resort marketing team focused on delivering Vail brand experience through differentiated events & activations Dedicated in-resort PR team focused on driving destination awareness & affinity through earned & social media July 20, 2021 - Page 170 of 173 Spoke about the importance of Investments in Technology Spoke about the Epic pass and having over a million pass holders for the 2020/21 season Please see Vail Resorts Marketing Update presentation for more details Q&A – discussed capital improvements, how can we partner as we have the same marketing goals Media Survey Report & What makes a story newsworthy- Kristin Yantis MYPR Objective- Gauge media knowledge and interest in Vail as a Destination Respondents- 33 responses- 75 media received the survey Nine questions on the survey: the question was presented and then the results What can we do better? What’s Newsworthy? Impact, Timeliness, Proximity, Human Interest, Conflict, The Unusual, One-of-a-kind, Celebrity Make News vs. Reporting the News Next Steps: Short term - Share with the community partners-meeting in June - Assess the idea of a partner PR workshop-how to create news - Dig deeper for newsworthy angles - Start more proactive conversations with the town and VLMD about what needs to be done to create the news - Continue robust, relationship-based media hosting program Long term - Assess opportunities as part of branding process - How do we get more community partners to engage and innovate? Spoke about Mexico- the borders are open, we are looking into what destinations are already marketing and we can share that soon Data-Driven Marketing Update- Bob Brown, Brown Analytics Board to vote on approval of Brown Analytics Advisory Group as Data partner for 2021 and Q3/Q4 budget of $136,400 Motion to approve Michael /second by Jana /unanimous Key Findings and Accomplishments-Good News & Challenges presented Status update Current State of data- Everything is going great! See presentation for more Data capture information DiscoverVail.com Updates- Cactus New staff with Cactus: Kylie SR Product Supervisor Refreshed Goals: Content, UX, Data, Revenue Content- added Tactics & Procedures Analytics & SEO dashboard ADA Compliance tab has been added Web Traffic and Website engagement Book Direct Update 2021 Creative Updates- Cactus Focus on Active Professionals Working on Optimizing Chicago and Dallas marketing FY22 Campaign Development- June meeting will share campaign platforms, timeline for development July 20, 2021 - Page 171 of 173 2021 Digital Media Performance & Implications- Cactus Every $1 spent in digital paid media generates $36.81 in lodging revenue Adara results- 589 April hotel bookings, 3 days average length of stay Off Season PPC Report & Results & Recommendations spend $36,000 Welcome Brad- See presentation for more information Motion to approve Jana/ second by Kam/ Unanimous Community Outreach Program- Mia Vlaar Hosting meetings today with community stakeholders Summer Marketing Toolkit- Liz Distributed to event producers, VEAC, Vail Chamber, Lodging Roundtable, Welcome Center emails, and can be found on DiscoverVail.com/summertoolkit CSE/Events Update- Jeremy Events are back- Outdoor events no restrictions, Indoor events there are a few restrictions GoPro Mountain Games are right around the corner Events calendar in presentation Other Business- Next meeting in person or not? Schedule Grandview, if you are not comfortable we will still Zoom Mark discussed the Spring lodging meeting coming up Motion to adjourn Jana / second by Laurie / unanimous Upcoming Meetings: VLMDAC Monthly Meeting Wednesday, June 16, 2021 Virtual Zoom Meeting or TBD Location July 20, 2021 - Page 172 of 173 VA I L TO W N C O UNC I L A G E ND A ME MO I T E M /T O P I C: Recess (est. 5:15 pm) July 20, 2021 - Page 173 of 173