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HomeMy WebLinkAbout04. VLMD Monthly Report OCT21 To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Date: November 5, 2021 Re: October 2021 Group Sales Dashboard 2021 Key Performance Indicators 2019 YTD Description Monthly YTD 2021 (Jan-Oct) Comparison New Group Leads Generated 26 225 209 Total Leads Generated Includes Repeat 27 242 217 Active Leads in Pipeline 67 67 at EOM 49 EOM Room Nights Booked/Converted 1,079 7,995 9,856 Guestroom Revenue Converted $256,657.50 $2,177,055.50 $2,320,139 Cancelled & Lost Business 21 153 150 Site Visits 0 12 6 Cvent Production Monthly YTD 2021 (Jan-Oct) 2019 (Jan-Dec) VVP – Total RFP’s 18 145 158 VVP – Total RFP Room Nights 5,228 29,693 50,106 VVP – Total RFP Value $2,209,468 $10,132,954 $19,423,425 Vail – Total RFP’s 78 561 800 Vail – Total Room Nights 15,997 118,154 204,093 Vail – Awarded/Contracted RFP’s 6 48 151 Vail – Awarded/Contracted Room Nights 1,592 5,771 22,218 Vail – Awarded/Contracted Value $713,293 $2,557,776 $8,738,742 Member/Lodging Partner Engagement: • Total YTD lead generation continues to be ahead of pace from 2019 – up by 11.4% • Monthly Lead Status Update to Lodging Partners • Two Virtual DOS Advisory Council Meeting • VLMD Partner Meeting • Outreach to Vail lodging partners for MIC Serving Up Hope Luncheon • USAPEEC Contracted after working with group since Jan ’20 – 711 Rms $155,062 Revenue Marketing/Media Efforts: • Revisions to VVP Group Lodging Overview Marketing Piece • Coordinate meeting with Destination CO re: M&I Rebate Program • Work with Cvent representative for presentation at 11/12 DOS Meeting • Follow trends on Destination Think, Destination Analyst & MPI – present at Jan BOD Meeting Executive Summary/What’s Next for November: • 11/12 – Cvent Production Presentation to DOS Advisory Council • 11/16 – Destination CO Webinar on Meetings & Incentives Rebate Program • 11/12 & 11/30 - DOS Advisory Council Meetings • Coordinate Site Visits in Nov - GoGo Summit 82 Rms for Jul ‘22, Encova 1,037 Rms for Jun ’24 & CO Defense Lawyers 440 Rms for Jul ‘23 • Working on Village Wide/Eagle County Lead – 4,200 Rms for Jun/Jul ‘22