HomeMy WebLinkAbout04. VLMD Monthly Report OCT21
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Date: November 5, 2021
Re: October 2021 Group Sales Dashboard
2021 Key Performance Indicators 2019 YTD
Description Monthly YTD 2021 (Jan-Oct) Comparison
New Group Leads Generated 26 225 209
Total Leads Generated Includes Repeat 27 242 217
Active Leads in Pipeline 67 67 at EOM 49 EOM
Room Nights Booked/Converted 1,079 7,995 9,856
Guestroom Revenue Converted $256,657.50 $2,177,055.50 $2,320,139
Cancelled & Lost Business 21 153 150
Site Visits 0 12 6
Cvent Production Monthly YTD 2021 (Jan-Oct) 2019 (Jan-Dec)
VVP – Total RFP’s 18 145 158
VVP – Total RFP Room Nights 5,228 29,693 50,106
VVP – Total RFP Value $2,209,468 $10,132,954 $19,423,425
Vail – Total RFP’s 78 561 800
Vail – Total Room Nights 15,997 118,154 204,093
Vail – Awarded/Contracted RFP’s 6 48 151
Vail – Awarded/Contracted Room Nights 1,592 5,771 22,218
Vail – Awarded/Contracted Value $713,293 $2,557,776 $8,738,742
Member/Lodging Partner Engagement:
• Total YTD lead generation continues to be ahead of pace from 2019 – up by 11.4%
• Monthly Lead Status Update to Lodging Partners
• Two Virtual DOS Advisory Council Meeting
• VLMD Partner Meeting
• Outreach to Vail lodging partners for MIC Serving Up Hope Luncheon
• USAPEEC Contracted after working with group since Jan ’20 – 711 Rms $155,062 Revenue
Marketing/Media Efforts:
• Revisions to VVP Group Lodging Overview Marketing Piece
• Coordinate meeting with Destination CO re: M&I Rebate Program
• Work with Cvent representative for presentation at 11/12 DOS Meeting
• Follow trends on Destination Think, Destination Analyst & MPI – present at Jan BOD Meeting
Executive Summary/What’s Next for November:
• 11/12 – Cvent Production Presentation to DOS Advisory Council
• 11/16 – Destination CO Webinar on Meetings & Incentives Rebate Program
• 11/12 & 11/30 - DOS Advisory Council Meetings
• Coordinate Site Visits in Nov - GoGo Summit 82 Rms for Jul ‘22, Encova 1,037 Rms for Jun ’24
& CO Defense Lawyers 440 Rms for Jul ‘23
• Working on Village Wide/Eagle County Lead – 4,200 Rms for Jun/Jul ‘22