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02. Profit & Loss Report through 2020-12-31
Annual MTD YTD Budget Less % of Prior YearBudget Amount Actual Amount Actual Amount YTD Actual Budget Total Actual2,390,840.00 118,638.00 2,532,053.82 (141,213.82) 106 3,711,738.25208,765.00 .00 208,765.13 (.13) 100 .002,000.00 15.29 271.87 1,728.13 14 2,631.12.00 3,173.94 3,173.94 (3,173.94) +++ .00$2,601,605.00 $121,827.23 $2,744,264.76 ($142,659.76) 105% $3,714,369.37$2,601,605.00 $121,827.23 $2,744,264.76 ($142,659.76) 105% $3,714,369.3717,499.00 8,000.00 13,499.35 3,999.65 77 .0075,000.00 35,686.00 79,872.00(4,872.00) 106 158,078.00.00 (25,210.85) .00 .00 +++ .0025,000.00 25,000.00 25,000.00 .00 100 25,000.00120,500.00 90,500.00 120,500.00 .00 100 131,000.0082,625.00 9,875.00 79,125.00 3,500.00 96 60,300.0056,550.00 209.07 48,697.167,852.84 86 87,764.06.00 .00 1,000.00 (1,000.00) +++ 48,630.33148,490.00 62,871.33 150,924.52(2,434.52) 102 243,586.09.00 384.87 5,564.81 (5,564.81) +++ 5,850.00102,200.00 7,241.66 102,199.98 .02 100 117,500.0059,454.00 (186,224.41) 62,454.00 (3,000.00) 105 221,477.00143,510.00 250.00 143,929.67 (419.67) 100 77,272.33312,309.00 193,224.41 305,157.69 7,151.31 98 83,200.0044,250.00 1,300.00 41,414.77 2,835.23 94 66,745.678,000.00 153.53 3,259.514,740.49 41 15,615.32$1,195,387.00 $223,260.61 $1,182,598.46 $12,788.54 99% $1,342,018.80325,879.00 215,261.12 628,703.34(302,824.34) 193 1,185,487.47.00 .00 .00 .00 +++ 60,207.0073.00 MiscellaneousDepartment 6300 - Marketing TotalsDepartment 6301 - VLMD Destination55.00 LMD Traditional 55.05 Database SystemsIncome StatementThrough 12/31/202055.13 LMD Email Marketing55.18 LMD Public Relations- Direct55.20 LMD Photography33.56 Public Relations Services Fees33.0055.14 LMD Social Media55.00 LMD Traditional 55.2255.21 LMD WebsiteLMD Branding and Production 33.17 Data Research and Reporting33.50 Advertising Agent Fees33.20 Accounting Fees33.21 VLMD Marketing Coordination VVP / TOVAccount Account DescriptionFund 600 - Vail Local Marketing DistrictREVENUEDepartment 0000 - Revenue 31016.00 Lodging Tax31016.10 Lodging Tax- Prior Year31610.00 Interest55.25 SocialProfessional Fees33.11 Research31931.00 MiscellaneousDepartment 0000 - Revenue TotalsREVENUE TOTALSEXPENSEDepartment 6300 - Marketing Page 1 of 2 Annual MTD YTD Budget Less % of Prior YearBudget Amount Actual Amount Actual Amount YTD Actual Budget Total ActualIncome StatementThrough 12/31/2020Account Account Description15,668.00 .00 15,576.25 91.75 99 144,308.147,000.00 1,628.00 1,628.00 5,372.00 23 1,000.00$348,547.00 $216,889.12 $645,907.59($297,360.59) 185% $1,391,002.61.00 .00 10,000.00 (10,000.00) +++ .00534,430.00 .00 170,121.55 364,308.45 32 279,618.15$534,430.00 $0.00 $180,121.55$354,308.45 34% $279,618.1512,500.00 .00 8,529.00 3,971.00 68 749.0030,000.00 .00 29,848.94 151.06 99 47,730.63296,090.00 31,996.85 401,105.05(105,015.05) 135 406,237.92132,046.00 232.30 50,935.5481,110.46 39 134,591.96.00 .00 4,479.00 (4,479.00) +++ 3,098.85.00 .00 4,116.21 (4,116.21) +++ 4,666.2550,000.00 .00 5,000.00 45,000.00 10 .00$520,636.00 $32,229.15 $504,013.74 $16,622.26 97% $597,074.6125,000.00 25,000.00 25,000.00 .00 100 25,000.00$25,000.00 $25,000.00 $25,000.00 $0.00 100% $25,000.00$2,624,000.00 $497,378.88 $2,537,641.34 $86,358.66 97% $3,634,714.172,601,605.00 121,827.23 2,744,264.76 (142,659.76) 105% 3,714,369.372,624,000.00 497,378.88 2,537,641.34 86,358.66 97% 3,634,714.17($22,395.00) ($375,551.65) $206,623.42 $229,018.42 (923%) $79,655.20Beginning Fund Balance1,350,108 1,350,108 1,270,453 Ending Fund Balance1,327,713 1,556,732 1,350,108 %age of Normal Annual Revenues38% 44% 36%Fund 600 - Vail Local Marketing District Net Gain (Loss)Department 6301 - VLMD Destination TotalsDepartment 6302 - VLMD Front Range55.03 LMD DigitalDepartment 6302 - VLMD Front Range Totals55.30 LMD PartnershipsLMD International55.41 LMD Memberships55.40 LMD Travel55.1555.10 LMD Marketing55.17 LMD Direct Sales55.00 LMD Traditional 55.01 LMD Print AdvertisingDepartment 6303 - VLMD Group Sales55.42 LMD Familiarization Trips55.50 LMD Event RecruitingDepartment 6303 - VLMD Group Sales TotalsDepartment 6304 - VLMD Special EventsREVENUE TOTALS55.54 LMD Event LiaisonDepartment 6304 - VLMD Special Events TotalsEXPENSE TOTALSFund 600 - Vail Local Marketing District TotalsEXPENSE TOTALSPage 2 of 2