HomeMy WebLinkAbout12. VVP Group Sales Dashboard, December 2020
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Date: January 4, 2021
Re: December 2021 Group Sales Dashboard
Key Performance Indicators
Description Monthly YTD 2021
New Group Leads Generated 7 145
Total Leads Generated Includes Repeat 8 154
Active Leads in Pipeline 26 N/A
CVENT Leads 3 73
Cancelled and Lost Business 6 151
Site Visits 1 (Virtual) 8
Member/Lodging Partner Engagement:
• Bi-Weekly Meetings with DOS Advisory Council from Vail Lodging Community
• Attended two VLMD Partner Meetings and monthly Board Meeting
• Working with Town of Vail and Vail Resorts to shift MTS sponsorship from 2021 to 2022
Marketing/Media Efforts:
• Attended industry related webinars/virtual meeting – communicate trends/forecasts
• SalesForce Renewal for 2021 – Consolidated all records under one user (Kim Brussow)
• Working with Destination CO to form an alliance with other Colorado DMO’s to discuss best
practices and other industry related ideas.
Executive Summary:
Shifting gears in January, to become a more strategic partner with the lodging community, to
better position the brand.
• Work with Cvent to beef up advertising & marketing (promos/need dates)
• Create template in SendSites for future eblasts/promos
• Determine option that will provide best ROI with CO Meetings & Events advertising
• Research “paid search” options – group sales related terms
• Reach out to all VLMD Board Members – welcome new board members
• Collaborate with VLMD/Cactus to develop promo site for Discovervail.com
• Continue to attend industry related webinars
• Coordinate site tours and provide tradeshow coop opportunities on behalf of lodging partners