HomeMy WebLinkAbout06. VLMD Group Sales Monthly Report, January 2021
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Date: February 1, 2021
Re: January 2021 Group Sales Dashboard
Key Performance Indicators
Description Monthly YTD 2021
New Group Leads Generated 8 8
Total Leads Generated Includes Repeat 9 9
Active Leads in Pipeline 27 27
CVENT Leads 9 9
Cancelled and Lost Business 7 7
Site Visits 0 0
Member/Lodging Partner Engagement:
• Bi-Weekly Meetings with DOS Advisory Council from Vail Lodging Community
• Attended two VLMD Partner Meetings and monthly VLMD Board Meeting
• Hosted virtual VVP Group Sales Lodging Update on 1/27
• Presentation to 50 Vail Resorts sales reps on 1/15 to discuss group sales offerings fo r Vail
• Provided updates on COVID Dial/5 Star Variance to lodging partners
• Began intro/outreach to new VLMD Board members
• Interview with Vail Daily on Group Sales Trends
• Meetings with MTS stakeholders (Dobson, VRC, TOV, MTS) – shifting to 2022
• Monthly lead status update to lodging partners
Marketing/Media Efforts:
• Attended weekly industry related webinars – communicated trends/forecasts
• Subscribed to 2021 quarterly banner advertising with Destination CO
• Cvent annual renewal, YOY performance meeting and training on how to build out the new
“safe meetings” Microsite
• Two meetings with SendSites to discuss new destination eProposal layout
• On-going meetings with Imprint Event Group & Lodging Partners re: Virtual Road Show
Executive Summary/What’s Next:
• Secure 145 comp rooms for MTS Group Leaders for new 2022 dates
• Build out content/photos/video for revamped SendSites proposal by end of Feb
• Build out content/photos/video for new Microsite platform in Cvent by end of Feb
• Continue outreach out to all VLMD Board Members – welcome new board members
• Collaborate with VLMD/Cactus to develop promo site for Discovervail.com
• Provide updated Group Sales Update for February VLMD Board Meeting
• Revise Tactical Strategic Briefing
• Continue to attend weekly industry related webinars
• Coordinate site tours and provide tradeshow coop opportunities on behalf of lodging partners