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HomeMy WebLinkAbout06. VLMD Group Sales Monthly Report, January 2021 To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Date: February 1, 2021 Re: January 2021 Group Sales Dashboard Key Performance Indicators Description Monthly YTD 2021 New Group Leads Generated 8 8 Total Leads Generated Includes Repeat 9 9 Active Leads in Pipeline 27 27 CVENT Leads 9 9 Cancelled and Lost Business 7 7 Site Visits 0 0 Member/Lodging Partner Engagement: • Bi-Weekly Meetings with DOS Advisory Council from Vail Lodging Community • Attended two VLMD Partner Meetings and monthly VLMD Board Meeting • Hosted virtual VVP Group Sales Lodging Update on 1/27 • Presentation to 50 Vail Resorts sales reps on 1/15 to discuss group sales offerings fo r Vail • Provided updates on COVID Dial/5 Star Variance to lodging partners • Began intro/outreach to new VLMD Board members • Interview with Vail Daily on Group Sales Trends • Meetings with MTS stakeholders (Dobson, VRC, TOV, MTS) – shifting to 2022 • Monthly lead status update to lodging partners Marketing/Media Efforts: • Attended weekly industry related webinars – communicated trends/forecasts • Subscribed to 2021 quarterly banner advertising with Destination CO • Cvent annual renewal, YOY performance meeting and training on how to build out the new “safe meetings” Microsite • Two meetings with SendSites to discuss new destination eProposal layout • On-going meetings with Imprint Event Group & Lodging Partners re: Virtual Road Show Executive Summary/What’s Next: • Secure 145 comp rooms for MTS Group Leaders for new 2022 dates • Build out content/photos/video for revamped SendSites proposal by end of Feb • Build out content/photos/video for new Microsite platform in Cvent by end of Feb • Continue outreach out to all VLMD Board Members – welcome new board members • Collaborate with VLMD/Cactus to develop promo site for Discovervail.com • Provide updated Group Sales Update for February VLMD Board Meeting • Revise Tactical Strategic Briefing • Continue to attend weekly industry related webinars • Coordinate site tours and provide tradeshow coop opportunities on behalf of lodging partners