HomeMy WebLinkAbout07. VVP Group Sales Dashboard, February 2021
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Date: March 1, 2021
Re: February 2021 Group Sales Dashboard
Key Performance Indicators
Description Monthly YTD 2021
New Group Leads Generated 19 27
Total Leads Generated Includes Repeat 21 30
Active Leads in Pipeline 35 35
CVENT Leads 15 24
Cancelled and Lost Business 8 15
Site Visits 0 0
Member/Lodging Partner Engagement:
• Lead generation in Feb. 2021 was equal to our record-breaking Feb. 2020 numbers.
• Bi-Weekly Meetings with DOS Advisory Council from Vail Lodging Community – along with
early launch for VVP Connect
• Attended one VLMD Partner Meeting and monthly VLMD Board Meeting
• Continue with outreach to new VLMD Board members
• Work with lodging community/VLMD for 2025 Porsche Club of America village wide program
• Monthly lead status update to lodging partners
• MTS Stakeholder Meeting and continued outreach for comp group leader block
• Provided COVID dial/5 Star Variance Updates
Marketing/Media Efforts:
• Attended weekly industry/COVID related webinars – email & share with properties
• Provide VLMD/Cactus teambuilding content and existing website links to incorporate into
Discovervail.com
• Worked with Cactus for 4 Google Display Ads for Cvent and one banner ad for Destination CO
• Sponsored Road Show Series with Imprint Event Group – 215 registered planners + 25
sponsor attendees, with 5 one-on-one appointments in virtual meeting room – very well
received by attendees – resulted in three new RFP’s
Executive Summary/What’s Next for March:
• Follow up again with Vail lodging partners for MTS Group Leaders comp room block
• Continue working on build out for SendSites proposal
• Continue working on build out for Microsite platform in Cvent
• Continue outreach out to all VLMD Board Members
• Work on revisions to Tactical Strategic Briefing
• Site tour follow up and tradeshow recommendations to lodging community (MIC, ASAE)
• Set up meetings/refresher site tours with all Vail properties for Vail sales trip (4/8-22/21)