Loading...
HomeMy WebLinkAbout07. SITE Marketing 1st Quarter Report, 2021 SITE Marketing VLMDAC 1st Quarter Report April 7, 2021 The following report highlights SITE Marketing’s work and accomplishments over the first Quarter of 2021 as it directly relates to the VLMDAC. While SITE Marketing’s “results” may not be measurable/quantifiable in the traditional number sense, SITE’s established leadership role and widespread responsibilities among the partners, Economic Director (Mia Vlaar) and VLMDAC are integral to the overall operations and success of the VLMDAC and Vail Summer. Below outlines SITE Marketing’s specific involvement during this time period: ➢ Destination & Front Range Traditional Media Plan (20 hours) - • Worked with Emico to develop Destination and Front Range media plans. Extensive back and forth discussions in order to finalize all media buys, budget, timing, personas. • Coordination with Cactus to align traditional plans with digital plans. ➢ Strategy, Branding & Creative Development (35 hours) - • Ongoing planning with Cactus regarding creative development needs and production timeline for 2020. • Confirmed creative assets needed, deadlines, specs and all details to create complete traffic/production document for Cactus/Steep/SITE/EMICO to follow. • Worked with Cactus & Steep on updating existing spots with fresh (COVID friendly) footage. • Participated in Partner’s Branding & Belief meeting, discussions and follow-ups. • Participating in discussions regarding 2021 Goals, making appropriate recommendations to Board. Updating Goals with supplemental budget. • Attending monthly partner meetings, discussions around data systems. ➢ Supplemental Plan & Budget (25 hours) – • Worked closely with Cactus and Liz to develop the Supplemental Budget request, with memo/presentation to Town Council. • Meetings and discussions with Partners, Liz/Mia to discuss supplemental budget and plan strategy, tactical recommendations/rationale and budget levels. • Provided budget figures/estimates for Level A and Level B supplemental. • Assisted Liz in budget categories, ensuring YOY comps are correct. ➢ Summer Events (7 hours) • Kicked off the Summer Event Producers Meeting with Cactus, MYPR and TOV to determine content, timing and next steps. • Created and distributed the presentation outline/shell for partners to populate for late April event producers meeting. • Discussions around event marketing strategy….possibly updating existing event spots and/or creation of new “general” event spot. ➢ Summer Tool Kit (1 hours) • Gathered new images for Liz to include in Summer Tool Kit. ➢ Photo/Video (5 hours) - • Worked with Steep to ensure their 2021 Scope of Work document accurately outlined the work and budget allocations. ➢ Meeting Presentations & Attendance (30 hours) - • Developed Agendas for January, February and March VLMDAC meetings. • Developed the January, February and March monthly VLMDAC presentations; coordinating (often following up to acquire) content submission from partners, editing content, proofing content, correcting formatting issues, re-working content, reviewing and finalizing presentation with Liz & Mia prior to submission to the board. • Attendance and participation at January, February and March VLMDAC board meetings ➢ Account Services - (20 hours) - • SITE Marketing’s work ethic means we are never out of reach; with 24/7 access to the primary contact and on-going communication. • Finalized SITE Marketing’s Contract and Scope of Work for 2021 • Updated SITE’s contract with Supplemental Addendum for 2021 based on approved budgets from VLMD. • Utilizing long standing experience and history with the VLMDAC by providing assistance and guidance to Liz/Mia; ongoing consultation and advising regarding various VLMDAC matter ➢ Website/Data Management Project (30 hours) • Writing content for Super Boomer Landing page and 5 associated articles. • Writing content for Family Landing page and 7 associated articles • Gathering image assets for Super Boomer and Family landing pages and articles for website • Kick off and status website project meetings/email discussions ➢ COVID-19 Planning (10 hours) • Read, attended Webinars, etc. to keep up to date on COVID-19 and specifically how impacting travel.