HomeMy WebLinkAbout05. VVP Group Sales Dashboard, June 2021
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Date: July 1, 2021
Re: June 2021 Group Sales Dashboard
2021 Key Performance Indicators 2019 YTD
Description Monthly YTD 2021 Comparison
New Group Leads Generated 25 118 110
Total Leads Generated Includes Repeat 28 132 114
Active Leads in Pipeline 45 45 at EOM 38 EOM
CVENT Leads 20 93 69
Cancelled and Lost Business 24 82 86
Site Visits 2 4 4
Member/Lodging Partner Engagement:
• Total YTD leads are ahead of pace by 14% from 2019 (114) and 27% from 2020 (96)
• 40% of current pipeline is for short term group programs taking place in 2021
• 7 groups contracted in the month of June – 3 short term for July/August 2021
• Monthly Lead Status Update to Lodging Partners
• Provided COVID Dial/5 Star Variance Updates
• Bi-Weekly Meetings with DOS Advisory Council from Vail Lodging Community
• VLMD Meetings - Board Meeting, Partner Meeting, Vail Spring Update, and Fiscal Campaign
• Meeting with Ellen Collins for onboarding for Vail Resorts Eagle Sales Team
• Virtual Presentation to Encova Insurance with the Grand Hyatt
Marketing/Media Efforts:
• Eblast to all groups in the pipeline and OTB to inform planners about the CTO Meetings &
Incentives Program for State of CO
Executive Summary/What’s Next for July:
• Vail Valley Sales Trip – First time back since January 2020
• Refresher site visits with lodging partners while I’m in Vail
• Attend VLMD Board & Partner Budget Meetings
• Vail DOS Virtual Meeting on 7/8 and in-person Happy Hour on 7/22
• Lunch appointment with planner from Genesco 7/22 while he’s in town for his conference
• Three site visits – Tire Industry Association 7/12-14 (site postponed from June to July),
Landmark Incentive 7/19-20 & Rocky Mountain Mineral Foundation 7/27-29
• Work on site tour agenda for MTS visit in September