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02. Profit & Loss Report through 2021-07-31
Annual MTD YTD Budget Less % of Prior YearBudget Amount Actual Amount Actual Amount YTD Actual Budget Total Actual3,400,000.00 259,581.32 2,095,820.35 1,304,179.65 62 3,041,116.06.00 .00 4,199.24 (4,199.24) +++ 222,145.131,000.00 .00 120.44 879.56 12 271.87.00 .00 2,970.00 (2,970.00) +++ 3,173.94$3,401,000.00 $259,581.32 $2,103,110.03 $1,297,889.97 62% $3,266,707.00$3,401,000.00 $259,581.32 $2,103,110.03 $1,297,889.97 62% $3,266,707.0048,000.00 19,175.00 31,175.00 16,825.00 65 13,499.3575,000.00 15,887.83 41,496.83 33,503.17 55 79,872.0025,000.00 6,250.00 18,750.00 6,250.00 75 25,000.00132,500.00 23,750.00 90,000.00 42,500.00 68 120,500.00203,000.00 56,975.00 97,575.00 105,425.00 48 79,125.0055,000.00 8,413.40 24,500.27 30,499.73 45 48,697.16.00 .00 .00 .00 +++ 1,000.00464,600.00 20,853.08 254,007.94 210,592.06 55 150,924.5220,110.00 .00 1,032.50 19,077.50 5 5,564.81111,000.00 7,666.67 53,666.69 57,333.31 48 102,199.9863,000.00 5,000.00 5,000.00 58,000.00 8 62,454.00211,018.00 40,602.89 64,399.39 146,618.61 31 144,229.67674,000.00 56,789.31 111,529.31 562,470.69 17 305,157.6911,532.00 .00 .00 11,532.00 0 .0050,100.00 18,975.59 24,100.59 25,999.41 48 41,414.7718,000.00 1,019.56 1,344.56 16,655.44 7 3,259.51$2,161,860.00 $281,358.33 $818,578.08$1,343,281.92 38% $1,182,898.46180,000.00 7,500.00 22,500.00 157,500.00 13 48,350.00783,229.00 103,536.19 104,286.19 678,942.81 13 199,402.74Lodging Tax- Prior Year31610.00 Interest55.25 SocialProfessional Fees33.11 Research31931.00 MiscellaneousDepartment 0000 - Revenue TotalsREVENUE TOTALSEXPENSEDepartment 6300 - Marketing 55.05 Database Systems55.13 LMD Email Marketing33.20 Accounting Fees33.56 Public Relations Services Fees33.21 VLMD Marketing Coordination VVP / TOV33.50 Advertising Agent Fees55.21 LMD Website55.03Income StatementThrough 07/31/202155.18 LMD Public Relations- Direct55.20 LMD Photography55.00 LMD Traditional 33.00Account Account DescriptionFund 600 - Vail Local Marketing DistrictREVENUEDepartment 0000 - Revenue 31016.00 Lodging Tax31016.10LMD Digital55.00 LMD Traditional 55.2355.22 LMD Branding and Production LMD Contingency73.00 MiscellaneousDepartment 6300 - Marketing TotalsDepartment 6301 - VLMD DestinationPage 1 of 2 Annual MTD YTD Budget Less % of Prior YearBudget Amount Actual Amount Actual Amount YTD Actual Budget Total ActualIncome StatementThrough 07/31/2021Account Account Description45,000.00 125.00 3,798.77 41,201.23 8 15,576.25.00 .00 .00 .00 +++ 1,628.00$1,008,229.00 $111,161.19 $130,584.96 $877,644.04 13% $264,956.99.00 .00 .00 .00 +++ 10,000.00458,935.00 57,657.84 58,407.84 400,527.16 13 551,072.15$458,935.00 $57,657.84 $58,407.84 $400,527.16 13% $561,072.1518,285.00 3,300.00 5,649.00 12,636.00 31 8,529.0045,000.00 .00 26,107.17 18,892.83 58 29,848.94150,000.00 12,500.00 87,500.00 62,500.00 58 401,105.0515,000.00 251.44 489.99 14,510.01 3 50,999.171,715.00 600.00 1,295.00 420.00 76 4,479.005,000.00 402.20 402.20 4,597.80 8 4,116.2115,000.00 .00 .00 15,000.00 0 5,000.00$250,000.00 $17,053.64 $121,443.36 $128,556.64 49% $504,077.3725,000.00 6,250.00 18,750.00 6,250.00 75 25,000.00$25,000.00 $6,250.00 $18,750.00 $6,250.00 75% $25,000.00$3,904,024.00 $473,481.00 $1,147,764.24 $2,756,259.76 29% $2,538,004.973,401,000.00 259,581.32 2,103,110.03 1,297,889.97 62% 3,266,707.003,904,024.00 473,481.00 1,147,764.24 2,756,259.76 29% 2,538,004.97($503,024.00) ($213,899.68) $955,345.79 $1,458,369.79 (190%) $728,702.03Beginning Fund Balance2,078,810 2,078,810 1,350,108 Ending Fund Balance1,575,786 3,034,156 2,078,810 %age of Normal Annual Revenues44% 85% 58%55.42 LMD Familiarization Trips55.15 LMD International55.41 LMD Memberships55.10 LMD Marketing55.17 LMD Direct Sales55.40 LMD TravelLMD Print Advertising55.30 LMD PartnershipsDepartment 6301 - VLMD Destination TotalsDepartment 6302 - VLMD Front Range55.03 LMD DigitalDepartment 6302 - VLMD Front Range TotalsDepartment 6303 - VLMD Group Sales55.00 LMD Traditional 55.01EXPENSE TOTALSFund 600 - Vail Local Marketing District Net Gain (Loss)55.50 LMD Event RecruitingDepartment 6303 - VLMD Group Sales TotalsDepartment 6304 - VLMD Special Events55.54 LMD Event LiasonREVENUE TOTALSDepartment 6304 - VLMD Special Events TotalsEXPENSE TOTALSFund 600 - Vail Local Marketing District TotalsPage 2 of 2