HomeMy WebLinkAbout06. SITE Marketing 2nd Quarter Report, August 2021
SITE Marketing
VLMDAC 2nd Quarter Report
July 12, 2021
The following report highlights SITE Marketing’s work and accomplishments over the 2nd Quarter of
2021 as it directly relates to the VLMDAC. While SITE Marketing’s “results” may not be
measurable/quantifiable in the traditional number sense, SITE’s established leadership role and
widespread responsibilities among the partners, Economic Director, Manager and VLMDAC are integral
to the overall operations and success of the VLMDAC and Vail Summer. Below outlines SITE Marketing’s
specific involvement during this time period:
➢ Destination & Front Range Traditional Media Plan (25 hours) -
• Ensuring TV spots are trafficked correctly throughout the schedule for Front Range and
Destination spots; coordinating with Cactus, Steep and Emico.
• Reporting on monthly spend and impressions.
• Responding to media/advertising inquiries & requests.
➢ 2021/2022 Strategy, Branding & Creative Development (30 hours) -
• Working with Cactus on development of general events spot showcasing “events are
happening” in Vail this summer. Providing feedback on script, shots, etc.
• Participating in 2022 Branding meetings with partners and board members.
• Participated in Partner’s Branding & Belief meeting, discussions and follow-ups.
• Participating in discussions regarding 2022 Goals, making appropriate recommendations
to Board.
➢ 2022 Budget (15 hours) –
• Attending meetings to discuss budget recommendations, making recommendations for
SITE line items (start/stop/new) for 2022, along with Goals and KPI’s for each budget
line item.
• Discussing/making budget recommendations for new brand initiatives for 2022
➢ Photo/Video (15 hours) -
• Kicked off the “tier 2” asset capture project with Jack, Steep and Cactus. Several
meetings to walk through new 2022 branding, tier 2 shot list, budget, timing, etc. to
determine recommendations to board.
➢ Meeting Presentations & Attendance (30 hours) -
• Developed Agendas for April, May and June VLMDAC meetings.
• Developed the April, May and June monthly VLMDAC presentations; coordinating (often
following up to acquire) content submission from partners, editing content, proofing
content, correcting formatting issues, reviewing and finalizing presentation with Liz &
Mia prior to submission to the board.
• Attendance and participation at April, May and June VLMDAC board meetings
• Coordinating lunch for partner June meeting.
➢ Account Services - (10 hours) -
• SITE Marketing’s work ethic means we are never out of reach; with 24/7 access to the
primary contact and on-going communication.
• Utilizing long standing experience and history with the VLMDAC by providing assistance
and guidance to Liz/Mia; ongoing consultation and advising regarding various VLMDAC
matter
➢ Website/Data Management Project (47 hours)
• Updates “thin content” pages throughout the website: writing/building out richer
content, researching content, adding images, links, SEO/Meta tag content
• Gathering image assets for Itinerary pages
• Status “web” meetings with Liz/Cactus