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HomeMy WebLinkAbout10. VVP Group Sales Dashboard, September 2021 To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Date: October 4, 2021 Re: September 2021 Group Sales Dashboard 2021 Key Performance Indicators 2019 YTD Description Monthly YTD 2021 (Jan-Sep) Comparison New Group Leads Generated 30 199 185 Total Leads Generated Includes Repeat 32 215 192 Active Leads in Pipeline 65 65 at EOM 63 EOM Room Nights Booked/Converted 40 6,916 8,926 Guestroom Revenue Converted $7,000 $1,920,398 $2,156,209 Cancelled & Lost Business 19 132 124 Site Visits 2 12 6 Cvent Production Monthly YTD 2021 (Jan-Sep) 2019 (Jan-Dec) VVP – Total RFP’s 17 145 158 VVP – Total RFP Room Nights 2,541 29,693 50,106 VVP – Total RFP Value $97,130 $10,132,954 $19,423,425 Vail – Total RFP’s 59 492 800 Vail – Total Room Nights 11,334 103,392 204,093 Vail – Awarded/Contracted RFP’s 6 42 151 Vail – Awarded/Contracted Room Nights 687 4,209 22,218 Vail – Awarded/Contracted Value $324,356 $1,844,483 $8,738,742 Member/Lodging Partner Engagement: • Total YTD lead generation continues to be ahead of pace from 2019 (215 vs. 192) • Monthly Lead Status Update to Lodging Partners • One Virtual DOS Advisory Council Meeting • Joint (Vail & BC) DOS Advisory Council Happy Hour • MTS Meetings: 9/10 with Mia & Jeremy and 9/20-25 Pre-Meetings (Lori, Mia, Michael) and 2 Day Site Tour with all participating hotels, venues, restaurants, offsite activities • Refresher Lodging Site Visits – Marriott, Tivoli & Lion Square Lodge Marketing/Media Efforts: • N/A Executive Summary/What’s Next for October: • 10/8 & 10/25 DOS Advisory Council Meetings • 10/26 VLMD Partner Meeting • Q3 Review/Presentation