HomeMy WebLinkAbout04.2 VLMD Group Sales Update, December 2019
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: December 2019 Group Sales Dashboard
Key Performance Indicators: Year to date:
New leads generated: 17 Last year: 15
YTD leads generated: 243 Last year: 193
Groups booked YTD: 49 Last year: 54
Room nights in system: 41,167 Last year: 54,238
Leads in system: 52 Last year: 35
Group v Leisure Index (May-October 2019): 98%
What’s Next (January):
Vail Group Sales Trip – January 13-18, 2020 – Vail, CO
IPEC Tradeshow – January 26-29, 2020 – St. Petersburg, FL
Executive Summary:
Group occupancy (May-October actuals) equaled leisure occupancy for the summer season, and
exceeded leisure occupancy in May, June, September, and October.
2020 efforts include implementation of quarterly DOS gatherings, scheduled FAM tour, and
refinement of travel/trade schedule to align with property efforts in both geographic and vertical
markets.
VVP attended/exhibited at 1 meeting
industry tradeshows:
255 Meeting Planner Attendees
60 One-on-one Sales Appointments
VVP hosted 1 site and 0 FAM tour to
drive group business to Vail
2 Meeting Planner Attendees
VVP hosted 0 client events in December
0 Meeting Planner Attendees
VVP attended/exhibited at 20 meeting
industry tradeshows:
5,966 Meeting Planner Attendees
778 One-on-one Sales Appointments
VVP hosted 6 site and 0 FAM tours to drive
group business to Vail
12 Meeting Planner Attendees
VVP hosted 5 client events
171 Meeting Planner Attendees