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HomeMy WebLinkAbout20. VLMDAC Master Media PlanMASTER MEDIA FLOWCHART / VLMD 2020 SUMMER updated: 2/24 Holidays Easter Memorial Wknd 4th Labor Day WkndPolitcal Windows Sports Buy Detail 24 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 31 7 14 21 28 5 12 19 :30 Cross-device CTV/OTT/FEP, :15 Pre-roll Prospecting, retargeting, search display RT Mobile AI posts and pictures targeting with video Content targeting, w/ music & gaming focus Video & carousel posts, prospecting & retargeting DALLAS ADDRESSABLE TV - Brand/Air ADTV, :30 Brand & :15 brand w/:15 Air DALLAS LIVE SPORTS - Brand/Air Live Sports & TV/Cable, :30 Brand & :15 brand w/:15 Air CHICAGO ADDRESSABLE TV - Brand/Air ADTV, :30 Brand & :15 brand w/:15 Air CHICAGO LIVE SPORTS - Early Season/Air Live Sports & TV/Cable, :30 Brand & :15 brand w/:15 Air :30 Cross-device CTV/OTT/FEP, :15 Pre-roll Prospecting, retargeting, search display RT Video & carousel posts, prospecting & retargeting DALLAS ADDRESSABLE TV - Early/Air ADTV, :15 SB Early with :15 air and :15 AP with :15 Air DALLAS LIVE SPORTS - Fall/Air Live Sports & TV/Cable, :15 SB Falll with :15 air and :15 AP with :15 Air CHICAGO ADDRESSABLE TV - Brand/Air ADTV, :15 SB Early with :15 air and :15 AP with :15 Air CHICAGO LIVE SPORTS - Fall/Air Live Sports & TV/Cable, :15 SB Falll with :15 air and :15 AP with :15 Air DALLAS ADDRESSABLE TV - Brand/Air Vail Known (All Segments), :30 Brand & :15 brand w/:15 Air DALLAS OOH Data-enhanced location selection targeting Families, AP + Boomers CHICAGO ADDRESSABLE TV - Brand/Air Vail Known (All Segments), :30 Brand & :15 brand w/:15 Air CHICAGO RADIO Families, AP, and Boomers, Live Read Brand/Air :30 Cross-device CTV/OTT/FEP, :15 Pre-roll Prospecting, retargeting, search display RT Video & carousel posts, prospecting & retargeting DENVER - LIVE SPORTS - Brand Live Sports & TV/Cable, :30 brand; :15 SB early; :15 SB Fall; :15 AP DENVER - Brand/Fall Nat Geo, Discovery, Animal Planet, Travel, :30 brand; :15 SB early; :15 SB Fall; :15 AP DENVER OOH - Brand OOH Boards: 6Th Ave Via/Osage, S Colorado Blvd, I-70 C-470 Live Sports & TV/Cable, :15 SB Early w/:15 VRW; :15 AP with :15 VRW; :15 SB Fall w/:15 VRW Live Sports & TV/Cable, :15 SB Fall w/:15 BBF; :15 AP with :15 BBF Live Sports & TV/Cable, :15 SB Fall w/:15 VOO; :15 AP with :15 VOO Live Sports & TV/Cable, :15 SB Early w/:15 RMBB; :15 AP with :15 RMBB Text ads Custom audience segements for summer push - timing TBD Custom audience segements for fall push - timing TBD SUPER BOOMERS/ACTIVE PROFESSIONALS ALL AUDIENCES: DYNAMIC FAMILIES,SUPER BOOMERS,ACTIVE PROFESSIONALS FR ALL AUDIENCES: DYNAMIC FAMILIES,SUPER BOOMERS,ACTIVE PROFESSIONALS FR SUPER BOOMERS/ACTIVE PROFESSIONALS ROCKY MOUNTAIN BURGER BATTLE, June 25 - 27 VAIL RESTAURANT WEEKS; May 24- 31 & Oct. 1- 11 Bourbon and Bacon Festival,October 3 - 4 VAIL OUTLIER OFFROAD FESTIVAL, September 25 - 27 FRONT RANGE DIGITAL VIDEO DIGITAL DISPLAY PAID SOCIAL: Facebook/Instagram Destination Destination Front Range DIGITAL DISPLAY Destination Front Range PAID SOCIAL: Facebook/Instagram Front Range 9/5 - 11/3March Madness & Masters 3/15 - 4/6 Olympics 7/24 - 8/9 DIGITAL DISPLAY: Parents DIGITAL VIDEO: Parents Media October DESTINATION DYNAMIC FAMILIES June JulyMarchAprilMay 5/17 - 6/30 August September DIGITAL VIDEO DIGITAL VIDEO: Teenagers PAID SOCIAL: Facebook/Instagram Parents Teenagers SUPER BOOMERS MOBILE AI: Parents PAID SEARCH - PPC GOOGLE PAID TARGETED EMAIL Destination Front Range