HomeMy WebLinkAbout07. VLMD Group Sales Report, April 2020
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: April 2020 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 5 Last year: 19
YTD leads generated: 75 Last year: 69
Groups booked YTD: 15 Last year: 20
Room nights in system: 11,151 Last year: 13,285
Leads in system: 31 Last year: 45
Future Pipeline: 27,501
Room Nights on-the-books (current year): 6,248 (7,903 last month)
Room Nights on-the-books (next year): 3,960
What’s Next (May):
All Travel Suspended through June due to COVID19 – Cancelled April group sales trip and a
number of tradeshows and client events. Postponing site tours until safe for planners to travel.
Executive Summary:
Group Sales & Tourism Efforts
Webinars with meeting planner panels – education/communication
Mitigating cancellations and re-bookings of groups; managing external and community
relationships
Enhanced relationship building/engagement with in-market planners
Reinventing selling strategies; pivoting to “when you’re ready, we’re ready” approach
Creating virtual activity options/itineraries
VVP attended/exhibited at 0 meeting
industry tradeshows:
0 Meeting Planner Attendees
0 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tours to
drive group business to Vail
0 Meeting Planner Attendees
VVP hosted 0 client events in April
0 Meeting Planner Attendees
VVP attended/exhibited at 2 meeting
industry tradeshows:
430 Meeting Planner Attendees
44 One-on-one Sales Appointments
VVP hosted 5 site and 0 FAM tours to drive
group business to Vail
5 Meeting Planner Attendees
VVP hosted 0 client events
0 Meeting Planner Attendees