HomeMy WebLinkAbout05.1 VLMD Summer 2020 Master Media PlanMASTER MEDIA FLOWCHART / VLMD 2020 SUMMER
updated 6/10
Holidays 4th Labor
Day
Political Windows
Buy Detail
1 8 15 22 29 6 13 20 27 3 10 17 24 31 7 14 21 28 5
:30 Cross-device CTV/OTT/FEP, :15 + :06 Pre-roll
DALLAS ONLY; :15 video pre-roll
Prospecting, retargeting, search display RT
Video & carousel posts, prospecting & retargeting
DALLAS ONLY; :15 in-feed video
Custom audience segments for road trippers
:30 Cross-device CTV/OTT/FEP, :15 Pre-roll
Prospecting, retargeting, search display RT
BROADCAST/CABLE TV DYNAMIC FAMILIES
:30's and :15/:15 Prime Time, Discovery, ESPN, Food, FS1, HGTV, History, NGC, TBS,
TNT
BROADCAST/CABLE TV ACTIVE PROFESSIONALS :30's and :15/:15 Prime Time, AMC, Bravo, Discovery, E!, ESPN, Food, HGTV, Parks
BROADCAST/CABLE TV SUPER BOOMERS :30's and :15/:15 Prime Time and Cable TBD
5280 MAGAZINE - all audiences Full page ad, front placement in June, July and September issues
PAID EMAIL Prospecting, retargeting, search display RT
Video & carousel posts
Text ads
Boosted organic posts to local community + Front Range
ROS banners to second homeowners
Facebook/instagram
Facebook/instagram
PAID EMAIL
eTarget Media
9/5 - 11/3
DIGITAL DISPLAY Vail Daily
Media October
LOCAL COMMUNITY
June July September
PAID SOCIAL: Facebook/Instagram
The Trade Desk
PAID SOCIAL
FRONT RANGE
DIGITAL VIDEO
DIGITAL DISPLAY
The Trade Desk
The Trade Desk
DIGITAL DISPLAY
August
DIGITAL VIDEO
DRIVE MARKETS
PAID SEARCH - PPC
GOOGLE
PROMOTED POSTS
BOOSTED ORGANIC SOCIAL
Facebook/instagram