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02. Profit & Loss Report as of 2020-07-31
Annual MTD YTD Budget Less % of Prior YearBudget Amount Actual Amount Actual Amount YTD Actual Budget Total Actual1,865,840.00 52,860.70 1,728,011.32 137,828.68 93 3,711,738.25.00 .00 208,765.13 (208,765.13) +++ .002,000.00 18.56 184.65 1,815.35 9 2,631.12$1,867,840.00 $52,879.26 $1,936,961.10 ($69,121.10) 104% $3,714,369.37$1,867,840.00 $52,879.26 $1,936,961.10 ($69,121.10) 104% $3,714,369.375,499.00 .00 5,499.35 (.35) 100 .0075,000.00 .00 30,936.00 44,064.00 41 158,078.00.00 1,749.75 1,749.75 (1,749.75) +++ .0025,000.00 .00 .00 25,000.00 0 25,000.0096,500.00 .00 20,000.00 76,500.00 21 131,000.0085,625.00 7,125.00 56,125.00 29,500.00 66 60,300.0072,950.00 5,958.20 36,233.12 36,716.88 50 87,764.06141,500.00 .00 1,000.00 140,500.00 1 48,630.33212,990.00 .00 38,245.29 174,744.71 18 243,586.09.00 .00 5,000.00 (5,000.00) +++ 5,850.00102,200.00 7,241.66 65,991.68 36,208.32 65 117,500.0086,809.00 20,150.00 190,224.41 (103,415.41) 219 221,477.0026,010.00 1,968.04 105,904.47 (79,894.47) 407 77,272.33121,000.00 40,000.00 68,302.98 52,697.02 56 83,200.0044,250.00 8,066.00 19,966.00 24,284.00 45 66,745.678,000.00 235.00 2,482.00 5,518.00 31 15,615.32$1,103,333.00 $92,493.65 $647,660.05 $455,672.95 59% $1,342,018.80660,909.00 20,435.29 43,785.29 617,123.71 7 1,185,487.4710,000.00 .00 .00 10,000.00 0 .00.00 .00 .00 .00 +++ 60,207.0033.20 Accounting FeesDepartment 0000 - Revenue TotalsREVENUE TOTALS73.00 MiscellaneousResearch33.17 Data Research and Reporting33.00 Professional Fees31016.00 Lodging Tax31016.10 Lodging Tax- Prior Year31610.00 InterestAccount Account DescriptionFund 600 - Vail Local Marketing DistrictREVENUEDepartment 0000 - Revenue LMD Advertising55.12 LMD Event Marketing55.22 LMD Branding55.14 LMD Social Media55.00Department 6300 - Marketing TotalsDepartment 6301 - VLMD DestinationIncome StatementThrough 07/31/202055.18 LMD Public Relations55.20 LMD Photography55.21 LMD Website55.00 LMD AdvertisingEXPENSEDepartment 6300 - Marketing 55.25 Social55.05 Database55.13 LMD Email Marketing33.21 VLMD Marketing Coordination VVP / TOV33.50 Advertising Agent Fees33.56 Public Relations Services33.11Page 1 of 2 Annual MTD YTD Budget Less % of Prior YearBudget Amount Actual Amount Actual Amount YTD Actual Budget Total ActualAccount Account DescriptionIncome StatementThrough 07/31/202015,668.00 2,000.00 15,562.57 105.43 99 144,308.147,000.00 .00 .00 7,000.00 0 1,000.00$693,577.00 $22,435.29 $59,347.86 $634,229.14 9% $1,391,002.61201,500.00 .00 20,000.00 181,500.00 10 279,618.15$201,500.00 $0.00 $20,000.00 $181,500.00 10% $279,618.1512,500.00 .00 6,130.00 6,370.00 49 749.0030,000.00 .00 29,848.94 151.06 99 47,730.63296,090.00 31,996.85 241,120.80 54,969.20 81 406,237.92160,000.00 (4,110.00) 44,793.05 115,206.95 28 134,591.96.00 .00 884.00 (884.00) +++ 3,098.85.00 .00 3,531.75 (3,531.75) +++ 4,666.2550,000.00 .00 5,000.00 45,000.00 10 .00$548,590.00 $27,886.85 $331,308.54 $217,281.46 60% $597,074.6125,000.00 .00 .00 25,000.00 0 25,000.00$25,000.00 $0.00 $0.00 $25,000.00 0% $25,000.00$2,572,000.00 $142,815.79 $1,058,316.45 $1,513,683.55 41% $3,634,714.171,867,840.00 52,879.26 1,936,961.10 (69,121.10) 104% 3,714,369.372,572,000.00 142,815.79 1,058,316.45 1,513,683.55 41% 3,634,714.17($704,160.00) ($89,936.53) $878,644.65 $1,582,804.65 (125%) $79,655.20Beginning Fund Balance1,350,108 1,270,453 Ending Fund Balance645,948 1,350,108 %age of Normal Annual Revenues18%36%Fund 600 - Vail Local Marketing District Net Gain (Loss)55.17 LMD Direct Sales55.40 LMD Travel55.30 LMD PartnershipsDepartment 6301 - VLMD Destination TotalsDepartment 6302 - VLMD Front Range55.0355.10 LMD MarketingLMD PromotionDepartment 6302 - VLMD Front Range TotalsDepartment 6303 - VLMD Group Sales55.41 LMD Memberships55.01 LMD Print Advertising55.15 LMD International55.42 LMD Familiarization Trips55.50 LMD Event RecruitingDepartment 6303 - VLMD Group Sales TotalsDepartment 6304 - VLMD Special EventsREVENUE TOTALS55.54 LMD Event LiasonDepartment 6304 - VLMD Special Events TotalsEXPENSE TOTALSFund 600 - Vail Local Marketing District TotalsEXPENSE TOTALSPage 2 of 2