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14. VLMD Monthly Partner Reporting Sheet
May June July Aug Sept Oct Reporting Dates:5/1 - 5/31 6/1 - 6/30 7/1 - 7/31 8/1 - 8/31 9/1 - 9/30 10/1 - 10/31 Data Due Date:7/9 8/3 9/4 10/5 10/5 Month All Data is Final:Sept Oct Nov Dec Jan BUSINESS RESULTS RODAS - Cactus Digital Media Spend $58,505 $182,127 $0 $0.00 $240,632 Adara Revenue Produced $487,139 $354,142 $0 $841,281 Estimated Adjusted Revenue Produced $837,879 $609,125 $0 $1,447,004 Adara RODAS (return for every $1)$8.33 $1.94 #DIV/0!$3.50 Estimated Adjusted RODAS $14.32 $3.34 $6.01 Adara - Cactus ADR - Adara $251.85 $260.91 $256.38 ADS $170.00 $170.00 $170.00 ADS (no lodging)$104.00 $104.00 $104.00 Average Party Size 2.40 2.40 2.40 Total # of Travelers 730 601 1,331 Length of Stay 3.20 2.80 3.00 Hotel Booking Revenue Generated $244,195 $179,131 $423,326.00 Hotel Bookings 308 254 562 Airport Bookings 17 23 40 Adara Adjusted - Cactus # of Adjusted Travelers (total x 1.72)1,256 1,034 0 0 2,289 # of Adjusted Hotel Bookings (total x 1.72)530 437 0 0 Adjusted Hotel Booking Rev. Generated (x1.72)$420,015 $308,105 $0 $0 Tax - VLMD (Seasonal) Lodging Tax Sales Tax Destimetrics - VVP/Chris Romer Total Available Rooms 72,371 65,786 70,459 208,616 Total Room Nights Booked 3,051 10,548 13,599 Average Length of Stay Occupancy on the books 5 16 45.45 $22.15 Historic actual occupancy 20 50.4 64.92 Change YOY - Occupancy 75.00%68.25%29.99% ADR $133.00 $208.00 $278.00 $206.33 Change YOY - ADR -19.88%-6.80%2.42% RevPAR $6.00 $33.00 $126.23 $55.08 Change YOY - RevPAR -82.86%-70.30%-28.30% Airport - VVP/Chris Romer (Seasonal) Load Factor (% full) -- not available Enplanements (actual passengers #) Short-term Rentals/AirDNA - Cactus 2020 Occupancy Rate 61%22% 2020 Active Short-term Rentals 1,576 2,033 1,805 2019 Active Rentals 2,051 2,212 2,132 % Change YOY in Active Rentals -23.16%-8.09%-15.34% 2020 Booked Properties 665 1,429 1,047 2019 Booked Properties 803 1,492 1,148 % Change in Booked Properties YOY -17.19%-4.22%-8.76% 2020 % Booked Properties 42.20%70.29%58.02% 2020 Listing Nights Booked 6,606 11,052 17,658 2019 Listing Night Booked 7,758 14,752 22,510 % Change YOY in Listing Nights Booked -14.85%-25.08%-21.55% 2020 Market Revenue $3,245,117 $6,070,182 $9,315,299.00 2019 Market Revenue $3,502,005 $7,735,380 $11,237,385.00 % Change Market Revenue YOY -7.34%-21.53%-17.10% 2020 ADR $350 $409 $379.50 Seasonal NPS NPS ORGANIC EMAIL RESULTS - VLMD/Liz size of database (cumulative)5,775 8,144 13,453 # of new subscribers 1,682 2,369 5,309 database % change (month over month)41.09%41.02%65.19% email deployments/campaigns 4 4 total email sends 14,493 14,493 total delivered 12,403 12,403 total opens 2,329 2,329 open rate 18.80%18.80% total clicks 631 631 click rate 5.3%5.30% ORGANIC SOCIAL - VLMD/Liz Facebook # of Posts 17 17 34 Top Performing Post May 26 - Restaurants Open: June 29 - Vail Strong Lodging July 28 - Win a Trip: https://www.facebook.com/DiscoverVailCO/p Reach - Organic 6,700 9,300 16,000 Reach - Total 136,300 726,500 862,800 Engagements 901 94,200 95,101 Engagement Rate 744%10%11.02% Total Followers 97 171 341 341 % Change in Followers (month over month)40.58%76.29%99.42%99.42% Organic Social Site Sessions 64 193 257 Organic Social Avg. Session Duration 0:54 0:56 0:55 Instagram # of Posts 14 18 32 Most Engaging Post June 9 - Spring Snow Storm https://www.instag European Vibe 7/15 - 118 https://www.instagramEngagements436648 1,084 Engagement Rate 0.54%0.54% Total Followers 1,191 1,191 % Change in Followers (month over month) WEBSITE - Cactus Total Site Sessions 355 32,501 92,462 124,963 Total Users 199 27474 79,568 107,042 New Users 167 27,399 78,969 106,368 % New Users 83.92%99.73%99.20%99.37% Avg. Session Duration 0:01:25 0:00:53 0:01:09 Bounce Rate 42.66%61.97%74.58%59.74% Pages / Session 5.08 2.22 1.16 2.82 Book Direct Searches 71 1,091 1,565 2,727 Book Direct Referrals to Property 37 792 1,177 2,006 PUBLIC RELATIONS - MYPR PR - QUARTERLY Media Visits Media Clips Audience Reach Key Messages Tone Type of Coverage Media Center Page Visits Media Center Downloads Influencer - QUARTERLY Total Reach No. of Influencers Engagements Engagement Rate Most Engaging Content GROUPS - VVP/Chris Romer Group Leads Generated 3 14 13 30 Groups Booked 1 1 0 2 Leads in the System 26 34 31 91 CVENT Production 2 6 9 17 PAID MEDIA - Cactus/SITE Total Spend $131,652.15 $227,168.78 $0.00 $0.00 Traditional Spend $73,147.00 $45,042.00 Digital Spend $58,505.15 $182,126.78 Impressions 5,318,163 18,876,935 0 0 Traditional Impressions 633,000 525,000 Digital Impressions 4,685,163 18,351,935 Clicks 36,746 72,560 0 0 VLMD TOTALS