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HomeMy WebLinkAbout09. VLMD Lodging Liaison Scope of WorkRequest for Qualifications Vail Local Marketing District Lodging Liaison Background The Vail Local Marketing District Advisory Council (VLMDAC) is a 9-member council appointed by the Vail Local Marketing District (VLMD), to plan and manage summer and shoulder season marketing programs, funded by a 1.4 percent Vail lodging tax passed by the voters in 1999. The service area and general boundaries of the District are the present legal boundaries of the Town of Vail, Colorado. The types of services to be provided by and within the District are as follows: ●(i) organization, promotion, marketing and management of public events; ●(ii) activities in support of business recruitment, management and development; and ●(iii) coordinating tourism promotion activities. Opportunity The Vail Local Marketing District (VLMD) would like to bring in a Lodging Liaison to engage the local lodging community on various subjects and issues and to enhance communication. Through this effort, the lodging liaisons should bring the lodging community in closer alignment as regards the activities of the VLMD. The lodging liaison will collaborate with lodging sales and marketing representatives to form a collective voice and gain insights to inform the VLMD’s marketing effort. Duration: October 1 – December 31, 2020 - RFP will be published later for 2021 contract - This position will require annual appointment Payment: $12,000 Scope of Work Including but not limited to the following: ●Create and represent “Lodging Community Alliance” ○Cultivate effective relationships with each participating lodge leadership representative(s) ○Gain consensus on key issues and report out to VLMD ○Organize quarterly Lodging Round Tables (in conjunction with VR, VCBA and VVP) ○Be a collective voice at civic meetings including but not limited to Town Council, VLMDAC, etc. ○Increase awareness of VLMD efforts, goals and results in lodging community ○Monthly email communication with lodging community ■Provide monthly and quarterly market performance reporting to properties ■Survey of lodging properties as needed ■Share VLMD metrics and resources that relate to Lodging Community ●VLMD Partner Collaboration ○Collaborate with VLMD partners and lodges on tactical efforts ○Inform VLMD marketing strategy with lodging community priorities and success metrics ●Assist Town of Vail/VLMD with increased visibility, offers and information on lodges ●DiscoverVail.com Lodging ○Manage the lodging listings on Discovervail.com via Book Direct ○Explore retail/lodging offerings on DiscoverVail.com ○Consider creation of non-branded lodging landing pages on DiscoverVail.com ○Create content to enhance lodging presence on DiscoverVail.com ●Database Growth ○Support lodging collaboration with Adara to ensure highest lodging participation and connection. ○Work with partners to develop and support plan for database growth as it relates to Lodging Community ○Work with partners to develop and report on quantifiable deliverables ○Ie: Develop KPIs for growth using lodging property resources and report out monthly ●Town of Vail Collaboration ●Assist Town of Vail economic development staff with regular outreach to lodging community ●Assist TOV/CSE/Event promoters with connections to lodges for bookings and tracking ●All work will be evaluated bi-monthly via benchmarks that are set between VLMD and Lodging Liaison Independent Contractor Contract for services will be as an independent contractor. All personnel assigned by contractor to perform work under the scope of work shall be, and remain at all times, employees or agents to perform the services outlined in the scope of work. Contractor agrees to procure and maintain, at its own cost, a policy or policies of insurance sufficient to insure against all liability. Submittal Requirements ●Statement of qualifications: brief statement covering experience, client list and references including specific Goals and KPI’s ●Relevant experience in Hospitality ●List of recent references with contact information Selection Criteria The successful individual will demonstrate the ability to best fulfill upon the scope of work based on the review of what is submitted. Timeline RFQ Question and Answer Period August 27, 2020 RFQ Due Date September 7, 2020 Selections Made No Later Than September 14, 2020 Contact and Submittal Responses due by noon MST on Monday, September 7 All responses will be submitted to: Mia Vlaar, Economic Development Director Town of Vail 75 South Frontage Road Vail, CO 81657 mvlaar@vailgov.com