HomeMy WebLinkAbout07. VLMD Group Sales Report, October 2020
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: October 2020 Group Sales Dashboard
Key Performance Indicators (monthly totals & YTD totals):
New leads generated: 12 Last year: 17
YTD leads generated: 136 Last year: 168
Groups booked YTD: 22 Last year: 39
Room nights in system: 10,077 Last year: 20,040
Leads in system: 24 Last year: 63
Future Pipeline: 22,485
Room Nights on-the-books (current year): 3,685 (8,939 pre-COVID)
Room Nights on-the-books (next year): 6,392
What’s Next for November:
No Events/Tradeshows Scheduled for the Month of November
Executive Summary:
Group Sales & Tourism Efforts
Hosting regular lodging property gatherings
Rebooking numerous programs from 2020 to 2021 and 2022
Lead generation continues albeit at a slower pace than historic volume. Planners are interested in
returning. Our focus remains on customer service and relationship building.
We have shifted focus toward Colorado and drive market business focusing on database of 1,700
planners in local markets. 2021 planning focused on drive market, strategic shift to marketing &
property support.
VVP attended/exhibited at 2 meeting
industry tradeshows:
448 Meeting Planner Attendees
80 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tours to
drive group business to Vail
0 Meeting Planner Attendees
VVP hosted 0 client events in Oct
0 Meeting Planner Attendees
VVP attended/exhibited at 4 meeting
industry tradeshows:
878 Meeting Planner Attendees
124 One-on-one Sales Appointments
VVP hosted 7 site and 0 FAM tours to drive
group business to Vail
7 Meeting Planner Attendees
VVP hosted 0 client events
0 Meeting Planner Attendees
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
CVENT lead generation and bookings continue to remain strong.
2020 Groups Sales Travel & Tradeshow Calendar
Event Name Original Date New Date Attended
IPEC Tradeshow 1/12/20 Same Yes-In Person
VVP Group Sales Quarterly Vail Trip (Jan) 1/26-20/20 Same Yes-In Person
MIC Annual Convention 3/10-11/20 Same Yes-In Person
Houston Rodeo Planner Event 3/12/20 Cancelled No
VVP Group Sales Quarterly Vail Trip (Apr) 4/13-17/20 Cancelled No
GMITE Incentive Tradeshow 4/29-5/2/20 10/1-4/20 Yes-In Person
Destination West Tradeshow 5/19-20/20 10/28-30/20 Yes-In Person
MPI/WEC Tradeshow 6/6-9/20 11/3-6/20 No
FICP Education Forum 6/24-26/20 Cancelled No
VVP Group Sales Quarterly Vail Trip (July) 7/13-17/20 Cancelled No
CSAE Annual Conference 6/3-5/20 6/30-7/2/21 Yes-In Person
ASAE Tradeshow 8/8-11/20 8/10-12/20 No
Connect Marketplace Tradeshow 8/17-19/20 10/19-21/20 Yes-In Person
ACCC Tradeshow 8/18-19/20 Same Virtual Meeting
MPI-SES Tradeshow 8/19/20 Same Virtual Meeting
Cvent Connect 8/25-26/20 Same Virtual Meeting
NYC Planner Event July - date was TBD Cancelled No
MPI Rocky Mountain Chapter Golf Tournament Sep - date was TBD Cancelled No
IMEX Tradeshow 9/14-17/20 Cancelled No
FICP Fall Symposium 9/22-24/20 Cancelled No
VVP Group Sales Quarterly Vail Trip (Oct) 10/13-17/20 Same Still TBD
Destination CO Customer Appreciation Event 10/24-25//20 Same No
Atlanta Sales Trip (MPI/ASAE/PCMA/Planner Event) 11/5-8/20 Same No
MIC Serving Up Hope Luncheon 11/6/20 Same No
Destination CO Holiday Showcase Dec - date still TBD Same No
In Market Office Visits/Sales Calls Mar-Dec Same No
Mo. Affiliate Membership Meetings (MPI/CSAE/Dest CO) Mar-Dec Same No