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Home My WebLink About00. CSE Minutes 20191204-final (2) COMMISSION ON SPECIAL EVENTS MEETING Vail Town Council Chambers Wednesday, December 4, 2019 @ 8:30a.m.-10:30a.m. MINUTES: Meeting materials can be accessed after 11/29/19 at the following link: December Meeting Materials 1. @8:30a.m.: Administrative Items (5 minutes) a. Roll Call: • CSE • Alison Wadey • Barry Davis • Marko Valenti • Mark Gordon • Kim Rediker • Sam Biszantz • Staff • Mia Vlaar • Jeremy Gross • Liz Delaney b. Approval of the Minutes from the CSE Meeting on 10/16/19 and 11/6/19 Motion to approve the minutes M/S/P Davis/Valenti/Pass – Gordon Abstained c. Upcoming Meeting Reminders • December 17th, Afternoon session, Council Interviews for CSE Appointments d. Review of In-kind requests 2. @8:35a.m.: Event Recaps (105 minutes) a. Vail Automotive Classic (15 Minutes) -Mark Bergman a. New interest from national publications to rate this event in top 10. Free event compared to $500 to view cars at pebble beach. Mountain Plaza allows a lot of room for growth. No Gypsum or air events this year. Focused everything in Vail. Working on creating a 501c3 b. No Council Questions c. Motion to approve final funding. M/S/P Davis/Valenti/Unanimous b. Bravo! Vail (15 Minutes) – Caitlin Murray a. 32nd season. World class music with world debut of chamber orchestra of Vienna. New works fund brought in world premieres, this year included opera, Puccini’s Tosca. Social media views doubled. NPS 85. Slight decrease in attendance. One less Dallas concert this year, and one smaller attendance show due to snow. 8 sold out orchestra concerts. New data project to understand the audience. Looking at ways to diversify the audience. Need to attract younger visitors. New marketing and PR channels, front range billboards. Added an internal green team to ensure sustainability. b. Gordon - Will bravo after dark continue? Yes, we will do 3 instead of 4 to keep it more aligned with the season. c. Vlaar – How many events were in the town of Vail compared to out of town. Roughly 20 out of town and more than 70 in town. d. Davis – Motion to recommend to council to approve final funding. Davis/Gordon/Unanimous. c. Vail Outlier Festival (15 Minutes) - Mike McCormack a. Pink bike advertising success. Reach is about 2x outside magazine. They kept the event recap up for an extra 3 days. Great photos and a positive comment section. Gravity light festival that is family focused. Very respectful and family feel at the start of gravity events. 50% growth in demo attendees Y.O.Y. 3000 attendee days. Sponsors were very pleased and are interested in larger activations next year. Challenges are created by the increased attendance. NPS is up 11 points. Continue to run out of bikes with this level of attendance. Looking at a small price increase to find the value balance. Gravel is coming. Lifetime launched a gravel event in Bentonville to great success. Sold out in 5 minutes with 1000 entries. Partnership with Jake Wells and Groove Auto for gravel event. Enduro field is limited based on capacity. Gravel is endless. State patrol is supportive which is required for USFS support. Gravel opens an additional 500 competitive spots. b. Valenti – You mentioned e-bikes would be paramount in gravel race, can you commit to it? Mike, gravel is already motorized but the on mountain piece is on the national timeframe. c. Wadey – Expo village was awesome and vibrant. So many people that were engaging in the sport. d. Davis – If you can get on pink bike social that would be huge. e. Rediker – Think about scheduling the event to encourage the participants to extend their stay. f. Motion to approve final funding. M/S/P Davis/Rediker/Unanimous d. Starting Hearts (15 Minutes) – Alan Himelfarb a. 53 EKGs given to the public, over $10000 value. Vail Mountain Hosts supported the Defibrillator hunt and donated the AED back. Great partnerships, Philips health care, boy scouts… Celebrity involvement Josiah Middaugh, Dorothy Hamill and Heidi Kloser signing autographs. National Boys Scouts staff was here and impressed with the educational aspects and are interested in the Heart and Sole Call Push Shock training becoming the national program and a merit badge. Increase LatinX outreach this year. Not a lot of turnout though. The feeling was that Vail is where we work, not where we play. Town support allows us to do things that have a far reaching impact across the state. Grant received from national organization for $150,000. Susan Ford Bales shared her story about her cardiac arrest for a national campaign. International interest in the program. New director of operations hired based on the incredible growth of the organization. b. Motion to approve final funding. Rediker/Valenti/unanimous e. Mountain Youth - Previously Eagle River Youth Coalition (15 Minutes) – Carol Johnson a. New name and brand since our last presentation. Great turnout at the last event in Vail. Thank you for pushing us to do more events up valley. Mountain Youth received the VVP Award for community impact. Another record attendance this year. Working closely with Vail Mountain School Families to get more participation. It takes 3-4 years to influence children’s thinking. Talking about vaping in 5th grade to affect decisions in 8th grade. Attendance up almost 100% yoy. Vail is still the smallest attendee group. Cost is close to $60 per person to produce eat chat parent. $100 including in kind support. The events are still free though thanks to supporters. For the LatinX events they held them in churches to create a safe space. The Hispanic audience doesn’t consider schools to be a safe space. Creating a separate series for LatinX in 2020. Bringing in a contract worker to program that. Will continue to improve zero waste. Wants more and better photo and video. Improved online registration. Improved volunteer program. Thrilled about new partnerships with Eagle County Schools and Youth Power 365. These programs can qualify for Continuing education. b. Davis – it was most interesting to hear that you were able to learn from the Hispanic community that the schools weren’t comfortable for them. Great job breaking through to them. c. Motion to approve final funding. Davis/Rediker/Unanimous f. Global Solutions Forum (15 Minutes) – Bob Bandoni a. Really grateful that you have given us a few years to embrace this idea for GSF. Continue to get feedback that this is an experience people haven’t had before. Attendance was just below double last year. ≈170 CSE wanted more school involvement. Students came and experienced the forum then we pulled them out for a separate discussion on ethical values. Undergrads attended from DU and Daniels College of Business. Speakers were elevated this year, Lulu Garcia Navarro. NPS 9.6? Happy that we utilized LH and VV more than we have before. Moved breakout sessions around town. Ski Museum. Sonnenalp. Weaknesses in the event – We think we need to narrow the focus and purpose of the event. Want to focus on aspiring and emerging leaders. 25-35 year old’s. Those just starting in leadership or recognized in their organization as the next generation of leaders. Feedback that there should be more time for collaboration. Not enough opportunity to focus on specific questions. 2020 topics brainstorm, environment and poverty. Wants to grow to 250 next year. b. Davis- has there been a shift of your core customer from students to young professionals? No. What we learned was for the college students, Friday was easier for them. Looking at modifying the schedule to have high school students earlier in the week and college students arrive Thursday or Friday. c. Vlaar – Quality of content (lulu) and diversity was great. Really unique and great program. Bob – When you tell people that all 4 sectors including high school students will be in the same room, it is hard for them to grasp it. Mia – The marketing piece needs to be a focus going forward. d. Biszantz – I attended a few and was impressed with the content. Very intelligent speakers. If you are focusing on leaders, professors do not run the colleges. Do you want to be academic and brainy or have the CEOs/Leaders e. Rediker – This year was the first year you could bring in Eagle County Schools. Would love to see more participation from our local students. Continue your outreach to battle mountain. Bob - FBLA group from ECS was there. f. Motion to approve to approve final funding. Davis/Gordon/Unanimous g. VBC Restaurant Week (15 Minutes) a. Over 37 participants. 49 in the fall. Improved from 45. Also included spas and lodging. Additional costs every year from Vail Daily and radio. Working with an ad agency in Denver, need to spend more on digital. Dates for 2020 are May 24-31 Sunday through Sunday including memorial day. October 1-11. Restaurants wanted to push fall back. Thursday through Sunday but goes further into the off season. Working on a liquor sponsor for 2020 to bring in drink specials. b. Mia – Restaurants could cross promote better at fall taste of vail. Please look at hotel occupancy of groups to see if we can pick dates that overlap to get critical mass. c. Barry/Kim/Unanimous 3. @10:20 .a.m.: New Business and Community Input (5 minutes) Looking to identify Vail Après Ambassadors. Adjournment @ 10:25 a.m. Motion to Adjourn. Rediker/Valenti/Unanimous