HomeMy WebLinkAbout03. Revely Recap - 1152020REVELY
VAIL
VAIL’S WELCOME TO THE
BRILLIANCE OF WINTER
A new event concept put to
RFP by the Town of Vail and
Vail Resorts in late summer.
Goal: Create a new event
over the Thanksgiving week to
promote additional overnight
visitation and create a new
holiday tradition for guests
that will bring them back to
Vail for Thanksgiving to match
the commitment by Vail
Resorts to snowmaking
improvements.
November 23 –30, 2019
Highlights
•74 –Net Promoter Score
•6 of 7 days with
activations
•100+ -Christmas Trees
and enhanced lighting
added to the village
•1428 –Website visits
•Conception to production
in <3 months
Event Elements –
non weather/snow
dependent!
•Cooking Classes
•Skating Show
•Kris Kringle Market
•Tree Lighting
•Light Walks
•Public Art Displays
•Gingerbread Contest
•Concerts
•Vail Astronomy Nights
•10th Mountain Parade
Excellent marketing collaboration between
the Town of Vail, Vail Mountain, and Ren
Productions
107,065 -Total media impressions
429 Instagram interactions
791 Facebook Page Likes
53.7 Million -PR Coverage Reach
78.2K Estimated Coverage Views
Vail Daily |Sunset | Mountain Town Magazine
The Aspen Times | The Denver Channel
Westword | The Post Independent
Results
•Estimated Event Attendance of
4,000
•Direct Economic Impact to TOV
$792,774
•Sales tax revenue for
November down 2.98%.
•2018 saw incredible early
season snow conditions with
an unprecedented opening of
both villages in November.
Occupancy
Average daily occupancy
increase of 23% for the week
Peak Increase of 31%
Survey Results
“Joe was amazing at the
bartending class! He went
above and beyond and
explained the history of the
drinks and ingredients. Thank
you for having this. It was a lot
of fun!”
“Such a fun and entertaining
experience. My friend and I left
having this experience one of
the best highlights of our
weekend in Vail! The
atmosphere was great,
guidance clear and simple to
follow! Left feeling inspired”
Thanks to the Town of Vail, Vail Resorts and the community for supporting the Inaugural Revely Vail.
Ren Event Productions
Angela Mueller
Phone: 970.401.3320
info@reneventproductions.com