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Home My WebLink About04. CRC 2019 VMHC Sportsmanship Event RecapEvent Recap: 2019 40th Annual Vail Sportsmanship Tournament Cultural, Recreational & Community Category (Insert Your CSE Meeting Presentation Date HERE) 40th Annual Sportsmanship Tournament-Nov. 1 -17, 2019 Kristi Scheidegger Phone: 970-331-6669 kristi@vailmountaineers.org 2 Overall Event Highlights & Successes 3 •List the top 4-6 successes you want to share with the CSE (consider this a snapshot for your recap). •Hosted 25 teams (plus 3 Vail teams) the first weekend of the tournament and had to turn away 4 teams, due to lack of available ice time. •Successfully partnered with Vail properties to provide lodging for teams. We booked 650 nights between the Vail Marriott, Doubletree and Antlers Lodge. The majority of rooms were booked the weekend of November 1-3, 2019 (342 nights) •Successfully partnered with local restaurants to host our Hospitality Room on Saturdays at Dobson. (Garfinkel’s, Blue Moose, Pazzos, Local Joe’s, etc.) Estimated Attendance Results 4 •Estimated attendance: •Use the following statistics to make predictions: •70 teams total over three weekends •2-4 coaches per team (average 3 coaches per team) •10-18 players per team (average 14 players per team) •Each player brings 2-5 people as spectators/chaperones (average 3.5 extra people per player) •70 teams x 14 players = 980 players •70 teams x 3 coaches = 210 coaches •980 players x 3.5 spectators = 3.430 spectators •Total attendance: approximately 5,000-7,500 people •Percentage of people who came specifically for event: 100% •Percentage of people who attended the event last year: 85% (guess) Estimated Attendee Profile Results 5 •Attendees came from (local, regional, out of state, international): •4 teams from out of state (Wyoming, Oklahoma, Utah) •35 teams from the Front Range/Denver area (including Colorado Springs, Monument, Denver, Littleton, Arvada, Lakewood, etc) •31 teams from mountain communities (including Vail, Aspen, Glenwood Springs, Summit County, Durang, Telluride) Estimated Spending Results 6 •Estimated average spending per person/per day: •Dining: about $50 •Shopping: about $20 •Lodging: about $30 •Other Activities: about $25 •Total average spending per person: estimated $125 •Town of Vail spending the event/program generated: Formula: # of attendees x total average spending = $ 875,000 (estimated) NPS (Net Promoter Score) 7 Attendee Response: How likely is it that you would recommend this event to a friend or colleague? The NPS Calculation Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague? Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. Event Strengths & Weaknesses 8 •How did the event exceed expectations? •The number of room stays in Vail exceeded expectations. •The number of teams interested in our event and the positive feedback from attendees. •What are areas for event improvement? •Game scheduling is challenging and with limited ice availability, some attendees were not happy with early and late games. •How did this year’s event compare to last year? •It was another successful tournament and was ran well!! Vail Brand Compatibility The Premier International Mountain Resort Community 9 •How did the event /program support the Vail Brand? •We used Vail branding and included the Town of Vail logo in all promotional materials (maps) and in all email communication to teams. Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Community Contribution 10 •How did the event impact Vail’s sense of community? •Hockey is a community in and of itself. We are hockey families who travel together to support one another as teammates, coaches and spectators. Tournaments bring teams together and offer the opportunity to bond on and off the ice. The Town of Vail offers unique opportunities for teams to bond. Topline Marketing Efforts 11 •What are the top 3 successful marketing tactics, executions or results from your event/program? •Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure 12 •How do you see the event evolving next year? •The event will continue in 2020 where we will continue to offer tournament play over three weekends in November. We continue to be limited in growth potential by the amount of ice time available. When we get another sheet of ice, we will be able to accept more teams and therefore host more people in the Town of Vail. •What sponsors do you plan to target next year? •We will continue to reach out to restaurant sponsors to donate to our Saturday Hospitality Room. Also, we plan to offer 1 or 2 additional Vail lodging partners. •How will you leverage media exposure and extend the marketing reach next year? Sustainability Efforts 13 •What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? •Teams using reusable water bottles and filling them at the fountain. •Reuse the banners to advertise the event. •What waste reduction methods were used during your event/program? •Recycling of materials •How could you improve on sustainability efforts for next year’s event? •Eliminate paper maps and use online marketing The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, Event Budget 14 * Event producer to attach detailed budget for recap Item $ Total Event Budget: CSE Funds:$9,000 Cash Sponsorship (not CSE): In-kind Sponsorship: Marketing Budget: Profit & Loss:$46,371 How did you use the CSE funds? (marketing, operations, staff, venue, etc.) Operations-ice rental and officiating expenses Additional Information/Appendix 15 •Provide detailed budget in the Appendix •Provide final marketing plan in the Appendix •Provide any additional information or marketing materials you think the CSE would benefit from