HomeMy WebLinkAboutOverall Dashboard2019 Vail Event Visitor Summary: Overall
Avg. Imp2X Avg. Spd12X Avg. Lodge2X Avg. Spd22X Avg. Spd32X Avg. Spd42X
$173
$59 $38 $27 $18 $11
Direct Economic Impact to TOV per Attendee-Day
In paid commercial lodging
In paid rent-by-owner lodging
With friends/family
Vacation home/timeshareOther 2%
11%
16%
18%
53%
Overnight Visitor Profile
1
2
3
4
5
6 or more 24%
9%
15%
14%
32%6%
1
2
3 - 5
6 - 8
9 - 14
15 or more 1%
4%
14%
44%
26%
11%
Vail
Avon
Beaver Creek
Edwards
Summit County
Eagle/Gypsum
Other 3%
2%
4%
5%
5%
8%
72%
Under $50k
$50k-$100k
$100k-$150k
$150k or more
18%
26%
19%
37%
Overall Visitor Profile
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
24%
19%
19%
18%
1%
8%
9%
2%
Male
Female
49%
51%
Promoter Passive Detractor
73%
16%11%
Likelihood of Recommending Event to a Friend or Family Member
0: None, I
would have
come to Vail
anyway
1 2 3 4 5: Half my
reason for
coming to
Vail
6 7 8 9 10: My only
reason for
coming to
Vail
21%
48%
3%1%1%1%9%2%3%6%4%
Importance of Event in Decision to Visit Vail Today - Overall
TOV Funding
Total Direct Economic Impact
Economic Impact Payback Ratio
Total TOV & LMD Tax Impact
Tax Impact Payback Ratio $0.69
$947,112
$19.27
$26,629,899
$1,382,000
Return on Investment: Funding vs. Impact
Summary of Key Trip Characteristics and Demographics
0K
50K
100K
150K
Total Attendance141,112
Attendance Est
63%
Net Promoter Score
Overnight
visitor
Full-time
downvalley
resident
Full-time
resident of
Town of Vail
Day visitor to
Vail
Seasonal
resident of
Vail Valley
49%
18%13%10%10%
Visitor Type
Colorado
Texas
California
Florida
Illinois
Massachusetts
New York 1%
1%
2%
2%
3%
4%68%
No
56%
Yes
44%
Attended last year?
Survey techniques: Intercept & Post-trip web. Items other than attendance and economic impact are based on unweighted, aggregate survey responses.
OverallOvernight visitorSeasonal resident of Vail ValleyFull-time resident of Town of VailFull-time downvalley residentDay visitor to Vail 7.96.97.04.66.56.6
Are you
staying:
How many people are
staying in your
accomodations unit?
Nights in the
area this trip
Where are your lodging
accommodations
located?
Annual Household
Income
Age
State/Country
Gender
Nightly Rate (if Paid)
Average:
Median:
$356$260
Overnight visitor Overall
Event
10th Mountain Parade
$20.19 Vail Beaver Creek Restaurant Week
Burton US Open
CampSight: An Innovation + marketing unconference
Colorado Snowsports Museum: Alpine Journeys
Gourmet on Gore
Kids Adventure Games
Legacy Fighting Alliance
Pink Vail 2019
Powabunga Fest
Revely Vail
Spring Back to Vail
Spring Back to Vail - Concerts Only
Taste of Vail: Fall Wine & Food Classic
Vail America Days
Vail Film Festival
Vail Lacrosse Shootout
Vail Oktoberfest
Vail Outlier Offroad Festival
Vail Skating Festival
Vail Summer Bluegrass Series
Sample Size: 3,062