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HomeMy WebLinkAboutOverall Dashboard2019 Vail Event Visitor Summary: Overall Avg. Imp2X Avg. Spd12X Avg. Lodge2X Avg. Spd22X Avg. Spd32X Avg. Spd42X $173 $59 $38 $27 $18 $11 Direct Economic Impact to TOV per Attendee-Day In paid commercial lodging In paid rent-by-owner lodging With friends/family Vacation home/timeshareOther 2% 11% 16% 18% 53% Overnight Visitor Profile 1 2 3 4 5 6 or more 24% 9% 15% 14% 32%6% 1 2 3 - 5 6 - 8 9 - 14 15 or more 1% 4% 14% 44% 26% 11% Vail Avon Beaver Creek Edwards Summit County Eagle/Gypsum Other 3% 2% 4% 5% 5% 8% 72% Under $50k $50k-$100k $100k-$150k $150k or more 18% 26% 19% 37% Overall Visitor Profile Under 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or older 24% 19% 19% 18% 1% 8% 9% 2% Male Female 49% 51% Promoter Passive Detractor 73% 16%11% Likelihood of Recommending Event to a Friend or Family Member 0: None, I would have come to Vail anyway 1 2 3 4 5: Half my reason for coming to Vail 6 7 8 9 10: My only reason for coming to Vail 21% 48% 3%1%1%1%9%2%3%6%4% Importance of Event in Decision to Visit Vail Today - Overall TOV Funding Total Direct Economic Impact Economic Impact Payback Ratio Total TOV & LMD Tax Impact Tax Impact Payback Ratio $0.69 $947,112 $19.27 $26,629,899 $1,382,000 Return on Investment: Funding vs. Impact Summary of Key Trip Characteristics and Demographics 0K 50K 100K 150K Total Attendance141,112 Attendance Est 63% Net Promoter Score Overnight visitor Full-time downvalley resident Full-time resident of Town of Vail Day visitor to Vail Seasonal resident of Vail Valley 49% 18%13%10%10% Visitor Type Colorado Texas California Florida Illinois Massachusetts New York 1% 1% 2% 2% 3% 4%68% No 56% Yes 44% Attended last year? Survey techniques: Intercept & Post-trip web. Items other than attendance and economic impact are based on unweighted, aggregate survey responses. OverallOvernight visitorSeasonal resident of Vail ValleyFull-time resident of Town of VailFull-time downvalley residentDay visitor to Vail 7.96.97.04.66.56.6 Are you staying: How many people are staying in your accomodations unit? Nights in the area this trip Where are your lodging accommodations located? Annual Household Income Age State/Country Gender Nightly Rate (if Paid) Average: Median: $356$260 Overnight visitor Overall Event 10th Mountain Parade $20.19 Vail Beaver Creek Restaurant Week Burton US Open CampSight: An Innovation + marketing unconference Colorado Snowsports Museum: Alpine Journeys Gourmet on Gore Kids Adventure Games Legacy Fighting Alliance Pink Vail 2019 Powabunga Fest Revely Vail Spring Back to Vail Spring Back to Vail - Concerts Only Taste of Vail: Fall Wine & Food Classic Vail America Days Vail Film Festival Vail Lacrosse Shootout Vail Oktoberfest Vail Outlier Offroad Festival Vail Skating Festival Vail Summer Bluegrass Series Sample Size: 3,062