HomeMy WebLinkAboutVSD19_EVENT SNAPSHOT_12.18.19EVENT OVERVIEW
VAIL SNOW DAYS LIVED UP TO ITS NAME THIS YEAR WITH CRAZY SNOWFALLS
THROUGHOUT THE WEEKEND BRINGING A WINTERY MIX TO VAIL THAT OFFERED AN
AMAZING GUEST EXPERIENCE BOTH ON AND OFF THE MOUNTAIN. CHECK OUT THE
WEEKEND SNOWFALL TOTALS
FESTIVAL VILLAGE
VAIL SNOW DAYS BLOCK PARTY
OVERALL EVENT ATTENDANCE
SET AT MOUNTAIN PLAZA / BASE OF GONDOLA ONE. THE VAIL SNOW DAYS FESITVAL
VILLAGE FEATURED 12 PARTNER ACTIVATIONS FROM GEAR DEMOS TO SAMPLING TO
PRODUCT DISPLAYS TO CONSUMER INTERACTIVE COMPONENTS.
THE VAIL SNOW DAYS BLOCK PARTY BROUGHT VIBRANCY AND ENERGY TO THE HEART OF
VAIL VILLAGE WITH 6 BRANDS BRINGING THEIR UNIQUE CONSUMER EXPERIENCES TO THE
EVENT.
CONCERTSTWO FREE HEADLINER CONCERTS WERE THE ANCHOR OF VAIL SNOW DAYS FEATURING
MODEST MOUSE AND THE HEAD AND THE HEART AT THE FORD PARK CONCERT VENUE.
PRAY FOR SNOW PUB CRAWL
BLUEGRASS AND BLOODIES
VAIL SNOW DAYS KICKED OFF WITH THE PRAY FOR SNOW PUB CRAWL OFFERING GREAT
GIVEAWAYS, CREATIVE SPECIALS AND THE POP UP BAR ON INTERNATIONAL BRIDGE.
15,000 THROUGHOUT THE WEEKEND
LIVE BLUEGRASS MUSIC AND TABLE-SIDE MADE-TO-ORDER BLOODY MARY SERVICE
HIGHLIGHTED THIS ULTIMATE EXPERIENCE FOR GUESTS.
THURS., DEC. 12 2”
FRI., DEC. 13 10”
SAT., DEC. 14 9”
SUN., DEC. 15 9”
CONCERTS
“MAGICAL” IS HOW MANY GUESTS DESCRIBED THE FREE CONCERTS AT THE FORD PARK
CONCERT VENUE DURING THIS YEAR’S VAIL SNOW DAYS.
CONCERT-GOERS ABLE TO MAKE IT TO VAIL THROUGH ROAD CLOSURES, SNOW STORMS
AND WINTERY WEATHER, WERE TREATED TO INCREDIBLE MUSICAL TALENT AS BANDS
EMBRACED THE WEATHER AND CONNECTED WITH THE CROWDS THROUGH BRILLIANT
PERFOMANCES.
“THIS WEEKEND WILL GO DOWN IN HISTORY. PEOPLE WILL SPEAK OF THIS WEEKEND
EXPERIENCE EUPHORIA. IT WAS LEGENDARY”
MODEST MOUSE
WITH THE RAD TRADS
FRIDAY, DECEMBER 13
ATTENDANCE: 5,800
THE DAY STARTED WITH 10” OF SNOW
THE BACK BOWLS OPENED ON THURSDAY
THE HEAD AND THE HEART
WITH ROB DRABKIN
SATURDAY, DECEMBER 14
ATTENDANCE: 2,500
THE DAY STARTED WITH 19” OF SNOW THAT HAD HIT WITH THE PREVIOUS 48 HOURS
ADDITIONALLY, 3” OF SNOW AT NIGHT
MEDIA
TOP FACEBOOK POSTS
TOP INSTAGRAM POSTS
IMPRESSIONS
253,102
REACTIONS
206
IMPRESSIONS
1,182
REACTIONS
62
IMPRESSIONS
623
REACTIONS
31
IMPRESSIONS
1,670
REACTIONS
102
IMPRESSIONS
1,667
REACTIONS
89
IMPRESSIONS
1,574
REACTIONS
79
*Strong social engagement and event partner and band collaboration for Vail Snow Days exposure.
COLLABORATIVE MEDIA
EXAMPLES
PARTNERED SOCIAL ENGAGEMENT
VAIL MOUNTAIN
IMPRESSIONS
5,844
REACTIONS
102
FRI CONCERT
FACEBOOK EVENT
PAGE
INTERESTED
7,900
SAT CONCERT
FACEBOOK EVENT
PAGE
INTERESTED
4,000
INSERT FINAL POSTER ART
HERE
PARTNER ACTIVATIONS
FESTIVAL VILLAGE
PARTNER ACTIVATIONS
FESTIVAL VILLAGE
PARTNER ACTIVATIONS
VAIL SNOW DAYS WAS PRESENTED BY TOWN OF VAIL, VAIL MOUNTAIN, BUD LIGHT, NATURE
VALLEY, OAKLEY, PEPSI AND AUDI AND SPONSORED IN PART BY HELLY HANSEN, JACK LINK’S
PROTEIN SNACKS AND GOPRO.
VAIL SNOW DAYS BLOCK PARTY
PHOTOS
PHOTOS
IT’S A WRAP