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HomeMy WebLinkAboutVSD19_EVENT SNAPSHOT_12.18.19EVENT OVERVIEW VAIL SNOW DAYS LIVED UP TO ITS NAME THIS YEAR WITH CRAZY SNOWFALLS THROUGHOUT THE WEEKEND BRINGING A WINTERY MIX TO VAIL THAT OFFERED AN AMAZING GUEST EXPERIENCE BOTH ON AND OFF THE MOUNTAIN. CHECK OUT THE WEEKEND SNOWFALL TOTALS FESTIVAL VILLAGE VAIL SNOW DAYS BLOCK PARTY OVERALL EVENT ATTENDANCE SET AT MOUNTAIN PLAZA / BASE OF GONDOLA ONE. THE VAIL SNOW DAYS FESITVAL VILLAGE FEATURED 12 PARTNER ACTIVATIONS FROM GEAR DEMOS TO SAMPLING TO PRODUCT DISPLAYS TO CONSUMER INTERACTIVE COMPONENTS. THE VAIL SNOW DAYS BLOCK PARTY BROUGHT VIBRANCY AND ENERGY TO THE HEART OF VAIL VILLAGE WITH 6 BRANDS BRINGING THEIR UNIQUE CONSUMER EXPERIENCES TO THE EVENT. CONCERTSTWO FREE HEADLINER CONCERTS WERE THE ANCHOR OF VAIL SNOW DAYS FEATURING MODEST MOUSE AND THE HEAD AND THE HEART AT THE FORD PARK CONCERT VENUE. PRAY FOR SNOW PUB CRAWL BLUEGRASS AND BLOODIES VAIL SNOW DAYS KICKED OFF WITH THE PRAY FOR SNOW PUB CRAWL OFFERING GREAT GIVEAWAYS, CREATIVE SPECIALS AND THE POP UP BAR ON INTERNATIONAL BRIDGE. 15,000 THROUGHOUT THE WEEKEND LIVE BLUEGRASS MUSIC AND TABLE-SIDE MADE-TO-ORDER BLOODY MARY SERVICE HIGHLIGHTED THIS ULTIMATE EXPERIENCE FOR GUESTS. THURS., DEC. 12 2” FRI., DEC. 13 10” SAT., DEC. 14 9” SUN., DEC. 15 9” CONCERTS “MAGICAL” IS HOW MANY GUESTS DESCRIBED THE FREE CONCERTS AT THE FORD PARK CONCERT VENUE DURING THIS YEAR’S VAIL SNOW DAYS. CONCERT-GOERS ABLE TO MAKE IT TO VAIL THROUGH ROAD CLOSURES, SNOW STORMS AND WINTERY WEATHER, WERE TREATED TO INCREDIBLE MUSICAL TALENT AS BANDS EMBRACED THE WEATHER AND CONNECTED WITH THE CROWDS THROUGH BRILLIANT PERFOMANCES. “THIS WEEKEND WILL GO DOWN IN HISTORY. PEOPLE WILL SPEAK OF THIS WEEKEND EXPERIENCE EUPHORIA. IT WAS LEGENDARY” MODEST MOUSE WITH THE RAD TRADS FRIDAY, DECEMBER 13 ATTENDANCE: 5,800 THE DAY STARTED WITH 10” OF SNOW THE BACK BOWLS OPENED ON THURSDAY THE HEAD AND THE HEART WITH ROB DRABKIN SATURDAY, DECEMBER 14 ATTENDANCE: 2,500 THE DAY STARTED WITH 19” OF SNOW THAT HAD HIT WITH THE PREVIOUS 48 HOURS ADDITIONALLY, 3” OF SNOW AT NIGHT MEDIA TOP FACEBOOK POSTS TOP INSTAGRAM POSTS IMPRESSIONS 253,102 REACTIONS 206 IMPRESSIONS 1,182 REACTIONS 62 IMPRESSIONS 623 REACTIONS 31 IMPRESSIONS 1,670 REACTIONS 102 IMPRESSIONS 1,667 REACTIONS 89 IMPRESSIONS 1,574 REACTIONS 79 *Strong social engagement and event partner and band collaboration for Vail Snow Days exposure. COLLABORATIVE MEDIA EXAMPLES PARTNERED SOCIAL ENGAGEMENT VAIL MOUNTAIN IMPRESSIONS 5,844 REACTIONS 102 FRI CONCERT FACEBOOK EVENT PAGE INTERESTED 7,900 SAT CONCERT FACEBOOK EVENT PAGE INTERESTED 4,000 INSERT FINAL POSTER ART HERE PARTNER ACTIVATIONS FESTIVAL VILLAGE PARTNER ACTIVATIONS FESTIVAL VILLAGE PARTNER ACTIVATIONS VAIL SNOW DAYS WAS PRESENTED BY TOWN OF VAIL, VAIL MOUNTAIN, BUD LIGHT, NATURE VALLEY, OAKLEY, PEPSI AND AUDI AND SPONSORED IN PART BY HELLY HANSEN, JACK LINK’S PROTEIN SNACKS AND GOPRO. VAIL SNOW DAYS BLOCK PARTY PHOTOS PHOTOS IT’S A WRAP