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EE2019 Event Recap.CLAEvent/Program Recap: Community Leadership Academy  Education & Enrichment Category February 2020 Event Name: July 2019-January 2020 Karah Maloley Phone: 970-306-9056 karahdank@icloud.com 2 Overall Event or Program Highlights & Successes 3 •List the top 4-6 successes you want to share with the CSE (consider this a snapshot for your recap). •Provided two programs for the CLA for 41 members •Had 39 new graduates of the CLA program •10 members for the last sessions, started in July 2019 •Was sponsored by the Town of Vail •Eight organizations sent their staff to the CLA program Program Impact, Testimonials & Observations 4 •Members discussed core values, some included… •- Trust - Empower - Integrity - Connections - Honesty Member stated: •“We all have the same challenges.” •“Ability to communicate more effectively.” •“I have started listening better to staff and using new techniques.” •Many members remain connected after the program; continue networking together after the program ends Estimated Attendance Results 5 •Estimated attendance: •85% for the courses •Course schedule is given before the course begins •Number/percentage of people who came specifically for event/program: All members •Number/percentage of people who attended the event last year: •40, 20 members per course Estimated Attendee Profile Results 6 •Where did attendees come from? (local, regional, out of state, international): •All members came from organization within Eagle County •Town of Vail •Eagle County •Eagle River Water and Sanitation District •Mountain Recreation •Alpine Bank •ANB Bank •Town of Gypsum •Alpine Arts Estimated Spending Results 7 •Estimated average spending per person: •Dining: 200+ for catering •Shopping: none •Lodging: none •Other Activities: none •Total average spending per person: none •Town of Vail spending the event/program generated: Formula: # of attendees x total average spending = $0 *Members are employees in our county, coming for the course NPS (Net Promoter Score) 8 Attendee Response: How likely is it that you would recommend this event/program to a friend or colleague? None received The NPS Calculation Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague?  Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word- of-mouth. Event Strengths & Weaknesses 9 •How did the event/program exceed expectations? •There were less members for the second program. Two organizations did not attend the session that started in July 2019. •What are areas for event/program improvement? •Having community members come and speak during the events. Get insight from current leaders about the topics. •How did this year’s event/program compare to last year? •Each program is unique based on the organizations that attend. The smaller program allowed for the members to become more connected and discuss challenges together. Vail Brand Compatibility The Premier International Mountain Resort Community 10 •How did the event /program support the Vail Brand? Having the courses at the Grand View allows for members to experience the Vail brand by looking at the mountain while engaging the topic in the town of Vail. Each members has the ability to unite, understand leadership topics and focus on how become more effective. Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Community Contribution 11 •How did the event/program impact Vail’s sense of community? •Many organization come together so there is a group mindset •Members get to understand leadership tactics thought the valley •The final session allows each member to invite members for the Ceremony Session; this allow each member to speak about items for learning has occurred Topline Marketing Efforts 12 •What are the top 3 successful marketing tactics, executions or results from your event/program? •Remain connected to the HR directors in the county •Communicate with the CLA Alumni Email campaigns •Updating my website •Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure 13 •How do you see the event/program evolving next year? •We will expanding our market through the Vail Valley Partnership •What sponsors do you plan to target next year? (Including existing and potential sponsors) - None •How will you leverage media exposure and extend the marketing reach next year? •We will continue to have a scope for 20 members for the course Sustainability Efforts 14 •What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? •We use recycling after each cater event during the course •What waste reduction methods were used during your event/program? •We give our food away to members to enjoy after the events •How could you improve on sustainability efforts for next year’s event? •Unsure The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget Snapshot 15 *Event producer to attach detailed budget for recap Item $ Total Event/Program Budget:10,450.00 CSE Funds:5000.00 Cash Sponsorship (not CSE):7150 In-kind Sponsorship:0 Marketing Budget:350.00 Profit & Loss:1350.00 How did you use the CSE funds? (marketing, operations, staff, venue, etc.) staff; catering; Grand View cleaning Additional Information/Appendix 16 BUDGET Rental Fee 1800 Staff 7000 Website/Print 600 Catering 1400 Total 10,800 MARKETING ACTIONS I remain connected to the HR directors that live in Eagle County. I communicate with them (about three times prior to a course start) and send out two emails. I connect with alumni students so they can communicate this with their peers. I tend to ﬁnd new members to communicate with about the CLA program, even ﬁnding new organization (like Vail Health). Throughout the course, I advertised on Facebook and Instagram showing the work happening through the course.