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Home My WebLink About02. EE 2020 Event Recap No Survey_EFECEvent/Program Recap: Project Funway 2020 Education & Enrichment Category April 1, 2020 Project Funway 2020: Saturday, February 1 Amy Lewis Phone: 970-376-2336 amyl@efec.org 2 Mondo Guerra, Celebrity Judge Giovani Napoli, Winner Best in Show Overall Event or Program Highlights & Successes 3 •Increased fundraising revenue by 27% over previous year •Increased attendance by 17% over previous year •Improved awareness raising opportunity to share EFEC’s mission and accomplishments •Added three new live art mural activations to feature a connection between EFEC’s mission, student artists, and working artists Program Impact, Testimonials & Observations 4 The following unsolicited event responses were gathered in the days following the event and best state the event impact: Thank you to everyone involved with EFEC for organizing this wonderful event that is inclusive, pulls in the community and give back to education. It is extraordinary and it checks so many important boxes. Our family is so pleased to be involved and participate, it’s a true highlight for us every year and makes us feel so fortunate to be a party of such a special community. Thank you from all (4) of us, you are truly inspiring and leading by example. —Pedro and the Campos Family (Geralyn, Valentina and Eden) Just a quick note of congratulations and gratitude for another successful Project Funway! It is my favorite event, so I’m a bit biased. The display of our students’ creativity and confidence is wonderful and the support they hear and see from the community is powerful. Love the drumline! —Dan Dougherty, Chief Communications Officer, ECS Program Impact, Testimonials & Observations 5 Every year, you out do yourselves with Project Funway. It was flawless! Thank you all for your hard work and dedication keeping the Valley’s schools in your heart and your action. You are all amazing and we are truly fortunate to be able to participate and attend. As usual, Nicole has started thinking about next year… It will be a great one! —Kirsten Fink [Project Funway] was incredible, the designers and models were amazing.Hats off to you and committee for all the hard work planning this event. —Betsy Wood, Alpine Bank You TOTALLY knocked it outta the park on Saturday night... seriously!This lil' fundraiser just gets better and better each year and I'm so thankful to have you rock stars so passionate about our kids!Thanks a million for putting on such an incredible evening.I LOVED the bleacher seating, the "be the solution" step and repeat, the art murals, and the online auction... brilliant additions! —Diana Scherr, CMC Estimated Attendance Results 6 •Estimated attendance: 906 Source: OneCause event platform •Number/percentage of people who came specifically for event/program: 100% •Number/percentage of people who attended the event last year: We did not track this number. However, in a post event survey, we asked the following questions: •Based on your experience, would you attend this event next year? 94.12% responded Yes •Would you invite/recommend friends to attend this event in the future? 96.8% responded Yes Estimated Attendee Profile Results 7 Project Funway 2020 attendees are mostly from Colorado, and a majority are local residents. The audience is a dynamic selection of community stakeholders. With a range of ticket pricing, we are able to appeal to a wide audience, a top goal for this event. We not only want to raise funds to support the mission-driven work of EFEC, but also raise awareness about the mission and advocate for the challenges and needs of our educational system. Some approximate demographics include: •Ages: Under 13 –65+ •Gender: Female 75% Male 25% •Attendees from Eagle County: 85% •Attendees from outside our region: 15% Estimated Spending Results 8 Post survey results revealed the following spending: •31.37% of attendees made purchases in Vail related to this event. •A majority was spent on food and beverage/restaurants. The average amount spent: $65 per person. •Some businesses mentioned: Vail Ale House, Frost at the Sebastian, Remedy at the 4 Seasons •Town of Vail spending the event/program generated: $18,474 Formula: # of attendees 906 x total average spending $65 = $58,890 x 31.37% = $18,474 NPS (Net Promoter Score) 9 Attendee Response: How likely is it that you would recommend this event/program to a friend or colleague? We did not use a 1-10 scale to measure this response. Instead, we used a yes/no response with the following results: Promoters: 96.08% -Detractors: 3.92% = 92.88% NET Promoter Score The NPS Calculation Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague? Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. Event Strengths & Weaknesses 10 Project Funway exceeded expectations in fundraising and attendance, increasing funds by 27.7% and attendance by 17% over the 2019 event. The unsolicited audience feedback received was nearly 100% positive. Project Funway is always looking for areas to improve. The addition of discounted Bleacher Seating was well received but our ability to provide those guests light snacks (as advertised) was extremely difficult and had a negative impact on our budget. We would like to continue attempts to improve our marketing opportunities with Vail Local Marketing District and cultivate a stronger connection to the Front Range. Overall, the 2020 event was a solid improvement over 2019. We were able to update the event amenities with three new art education murals, a mission- focused “step and repeat” with real-time photo uploads, and expand awareness by increasing attendance. A truly successful event. Vail Brand Compatibility The Premier International Mountain Resort Community 11 •How did the event /program support the Vail Brand? Project Funway is a premier event organized to represent the creativity and energy of our unique mountain resort community. Our budget is representative of the cost impact of creating such an edgy, exciting event. The volunteer committee follows event trends and works diligently to keep Project Funway at the forefront of all other local events. We replaced an outdated fundraising approach of an on-site event auction with three live student art murals and still increased event revenue by 27%. Audience feedback is almost unanimously positive and we are consistently praised for creating an event like no other event in our community. Like Nothing in Eagle County is Like Nothing on Earth. Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Community Contribution 12 Community participation in Project Funway is crucial to event success while highlighting EFEC’s mission to advocate for arts enrichment in education. •The runway design submissions by the community at large, in three age groups, are the essence of the event promoting arts enrichment in our schools as well as throughout the county. •Local businesses and business owners make a community contribution through event sponsorships, volunteering to judge and designing for the runway in addition to cash, in-kind and online auction donations. •School student communities compete with each other and a showcase of student designs is highlighted at the event. •Local nonprofits participate as well: VVF’s Girl PowHer program, Mountain Youth, Vail Health are great examples Topline Marketing Efforts 13 Top 3 successful marketing tactics, executions or results from Project Funway 2020 include: 1)Vail Daily digital promotions: We saw a marked increase in our Instagram, Facebook, and website traffic by engaging the Vail Daily to manage all of our digital promotions. 2)Mannequin Design Displays: SSF LionsHead office, Vail Library, LionsHead Welcome Center, and Alpine Bank 3)Bleacher seating •Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure 14 •2021 will be Project Funway’s 10th year. The committee will continue to refine the on- site live student art murals. Now that we have true photography and testimonials to promote this feature about the event, we believe sponsors will have a better understanding of the sponsorship benefit. •In addition to our loyal list of local sponsors, Project Funway will continue to build relationships with fashion/design brands, the regional art community, and educational institutions including: Project Runway on Bravo, Denver Fashion Week, Bluprint craft subscription service, Denver Art Museum, Denver Museum of Contemporary Art, Art Institute of Colorado, Art Students League of Colorado, The One Club for Creativity Denver Paper Fashion Show. •We will continue on our current media path using :30 second event video clips, paid and organic digital and social marketing, relationship building with partners, and cross-promotion with similar events and school districts. Sustainability Efforts 15 •What measures were taken at your event/program to support the environmentally-friendly goals of the Town of Vail? Project Funway followed all Town of Vail sustainability recommendations to the best of our ability. •What waste reduction methods were used during your event/program? All waste areas had three methods of disposal: Compost, recycle, landfill; although more expensive, Project Funway paid for compostable/sustainable food serving •How could you improve on sustainability efforts for next year’s event? Many of the improvements have to do with the venue itself being outdated. The Project Funway committee goes to great lengths to transform the ice arena into an edgy art and design event. Hiding the hockey glass behind black paper is wasteful yet necessary. The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. Event Budget Snapshot 16 *Event producer to attach detailed budget for recap Item $ Total Event/Program Budget:$91,065 CSE Funds:$4,000 Cash Sponsorship (not CSE):$111,000 In-kind Sponsorship:$33,770 Marketing Budget:$8,205 Profit & Loss:$128,966 How did you use the CSE funds? (marketing, operations, staff, venue, etc.) Operations Additional Information/Appendix 17 •Provide detailed budget in the Appendix –See attached budget •Provide final marketing plan in the Appendix –See attached plan •Provide any additional information or marketing materials you think the CSE would benefit from