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HomeMy WebLinkAbout02. PF2020 Marketing Plan_FinalProject Funway 2020 - December 2019 Vail Daily ad SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 1 2 3 4 5 6 7 8 9 10 11 12 13 14 1/4 page VD 1/4 page VD 1/4 page in EVV 15 16 17 18 19 20 21 1/4 page VD 1/4 page VD3 1/4 page in EVV61/4 page VD4 22 23 24 25 26 27 28 1/4 page VD5 1/4 page VD6 1/4 page VD1 1/4 page in EVV51/4 page VD2 29 30 31 1/4 page VD3 10-1/4 page in VD@$257.25=$2572.50 3-1/4 page in EVV@$175=$525 Total =$3097.50 January 2020 Project Funway Print 1 New Year's Day 2 3 4 1/4 page VD 1/4 page in EVV 1/4 page VD 5 6 7 8 9 10 11 1/4 page VD 1/4 page in VD 1/4 page VD 1/4 page in EVV 12 13 14 15 16 17 18 1/4 page VD 1/4 page VD 1/4 page in EVV 1/4 page VD 19 20 ML King Day 21 22 23 24 25 Chinese New Year 1/4 page VD 1/4 page VD 1/4 page in EVV 1/4 page VD 26 27 28 29 30 31 1/2 page thank you to sponsors 1/4 page VD 1/4 page VD 1/4 page in EVV Notes: 3-1/4 page VD =$3344.25 5-1/4 page in EVV=$878 1-1/2 page at $514.50 Total=4736.75 © 2016 Vertex42 LLC 2020 Project Funway Digital and Social Media Campaign Media Type Platform Timeframe Reach Target Social - image and :30 sec event promo posts; engage social influencers Instagram/Facebook Mid Dec - Feb 1 targeted audience purchase females 40+ with interests in fashion shows/fashion/nonprofit s/fundraisers Digital Banner Ads and :30 sec event promo spots Vaildaily.com Aspentimes.com Summitdaily.com Mid Dec - Feb 1 62,500 impressions for each website = 187,500 total impressions see social 2020 Project Funway Design Display Locations Location Vail Library SSF Lionshead Office LionsHead Welcome Center Alpine Bank Avon Dress Description Pinecones CDS/DVDs Ribbons and Can Pulls Bike Tire Tubes Timeframe Dec - Feb 1 Jan 10 - Feb 1 Jan 1 - Feb 1 Nov - Feb 1 2020 Project Funway Approved Poster Locations Quantity 13 28 36 45 12 45 8 Town Gypsum Eagle Edwards Avon EagleVail Vail Minturn Beaver Creek 28 Total 215 2020 Project Funway Concierge Card Distribution Lodge Name Location Addresss Phone Date Concierge initial Austria Haus Vail Village 242 E Meadow Dr, Vail, CO 81657 (866) 921-4050 Bridge Street Lodge Vail Village 278 Hanson Ranch Rd, Vail, CO 81657 (970) 476-5227 Christiania Vail Village 356 Hanson Ranch Rd, Vail, CO 81657 (970) 476-5641 Galatyn Lodge Vail Village 365 Vail Valley Dr, Vail, CO 81657 (970) 479-2418 Hotel Gasthof Gramshammer Vail Village 231 Gore Creek Dr, Vail, CO 81657 (970) 476-5626 Lodge at Vail Vail Village 174 Gore Creek Dr, Vail, CO 81657 (888) 328-1005 Lodge Tower Vail Village 200 Vail Rd, Vail, CO 81657 Meadow Vail Place Vail Village 44 W Meadow Dr, Vail, CO 81657 (970) 476-4271 Mountain Haus Vail Village 292 E Meadow Dr, Vail, CO 81657 (970) 476-2434 Plaza Lodge Vail Village 291 Bridge St, Vail, CO 81657 (970) 476-4550 Rams Horn Lodge Vail Village 416 Vail Valley Dr, Vail, CO 81657 (970) 476-5646 Riva Ridge Vail Village 114 Willow Pl, Vail, CO 81657 (866) 661-3966 Sebastian Vail Village 16 Vail Rd, Vail, CO 81657 (970) 331-0698 Sitzmark Vail Village 183 Gore Creek Dr, Vail, CO 81657 (970) 476-5001 Solaris Vail Village 141 E Meadow Dr, Vail, CO 81657 (877) 818-5247 Sonnenalp Vail Village 20 Vail Rd, Vail, CO 81657 (970) 476-5656 Tivoli Vail Village 386 Hanson Ranch Rd, Vail, CO 81657 (800) 451-4756 Vail Mountain Lodge Vail Village 352 E Meadow Dr, Vail, CO 81657 (866) 296-8959 Vail Village Inn Vail Village 68 E Meadow Dr, Vail, CO 81657 (617) 780-7098 Villa Cortina Vail Village 22 W Meadow Dr, Vail, CO 81657 Villa Valhalla Vail Village 384 Gore Creek Dr, Vail, CO 81657 (866) 661-3966 Willows Condominiums Vail Village 74 Willow Rd, Vail, CO 81657 (970) 476-2233 Four Seasons Vail Village One, Vail Rd, Vail, CO 81657 (970) 477-8600 Apollo Park Vail 442 S Frontage Rd E, Vail, CO 81657 (970) 476-0079 Lodge Name Location Addresss Phone Date Concierge initial Evergreen Vail 250 S Frontage Rd W, Vail, CO 81657 (970) 476-7810 2020 Project Funway Concierge Card Distribution The Wren Vail 500 S Frontage Rd E, Vail, CO 81657 (970) 476-0052 Westwind at Vail Vail 548 S Frontage Rd W, Vail, CO 81657 (970) 476-9378 Simba Run Vail 1100 N Frontage Rd W, Vail, CO 81657 (970) 476-0344 Sun Vail Vail 635 N Frontage Rd W #1, Vail, CO 81657 (970) 476-0900 Vail Run Vail 1000 Lions Ridge Loop, Vail, CO 81657 (970) 476-1500 Antlers Lionshead 680 Lionshead Pl, Vail, CO 81657 (970) 476-2471 Arrabelle at Vail Square Lionshead 675 Lionshead Pl, Vail, CO 81657 (888) 688-8055 Landmark Lionshead 610 W Lionshead Cir, Vail, CO 81657 (970) 476-1350 Lift House Lodge Lionshead 555 E Lionshead Cir, Vail, CO 81657 (970) 476-2340 Lion Square Lodge Lionshead 5295, 660 Lionshead Pl, Vail, CO 81657 (855) 543-4940 Lodge at Lionshead Lionshead 380 E. Lionshead Circle, Vail CO 81657 970.476.2700 Montaneros Lionshead 641 W Lionshead Cir, Vail, CO 81657 (970) 476-2491 Ritz Carlton Club Lionshead 728 W Lionshead Cir, Vail, CO 81657 (970) 477-3700 The Lion Lionshead 701 W Lionshead Cir, Vail, CO 81657 (855) 331-0284 Vail International Lionshead 300 E Lionshead Cir, Vail, CO 81657 (970) 476-5200 Vail Marriott Mountain Resort Lionshead 715 W Lionshead Cir, Vail, CO 81657 (970) 476-4444 Vail Spa Condominiums Lionshead 710 W Lionshead Cir, Vail, CO 81657 (877) 752-9992 Manor Vail Golden Peak 595 Vail Valley Dr, Vail, CO 81657 (970) 476-5000 Eagle Point Cascade 1500 Matterhorn Cir, Vail, CO 81657 (970) 476-6905 Hotel Talisa Cascade 1300 Westhaven Dr, Vail, CO 81657 (970) 476-7111 Vail Racquet Club East Vail 4600 Vail Racquet Club Dr, Vail, CO 81657 (970) 279-1845 Double Tree West Vail 2211 N Frontage Rd W, Vail, CO 81657 (970) 476-2739 Marriott's StreamSide West Vail 2284 S Frontage Rd W, Vail, CO 81657 (970) 476-6000