HomeMy WebLinkAbout02. a CRC 2020 Event Recap - 10th Mountain Parades10th Mountain Division Parade
6 Parades-Nov. 29, Dec 27, Jan 3rd & 17th, Feb 14th and March 6th.
10th Mountain Division Parade
Jeff Wiles
Phone: 970-331-1176
jjwiles@msn.com
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Overall Event Highlights & Successes
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•Excellent Crowd participation
•Weather was very good for all parades which helped with attendance.
•The Snowsports Museum benefited greatly from each of the parades by increasing
their traffic substantially. Win/Win
Estimated Attendee Profile Results
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We had Guests from many different
states and from various countries attend
this years parades. We actually had a
Soldier from another country march in
the parade with our crew.
NPS (Net Promoter Score)
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Attendee Response: How likely is it that you would recommend this event to a
friend or colleague?
The NPS Calculation
Calculate your NPS using the answer to a key question, using a 0-10 scale:
How likely is it that you would recommend [brand] to a friend or colleague?
Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.
Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through
negative word-of-mouth.
Event Strengths & Weaknesses
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•How did the event exceed expectations? We had the commanding
General of the 10th Mtn. Division from Fort Drum, NY and his Command
Sergeant Major attend the parade on February 14th seen here with Hugh
Evans, an original 10th Mtn Vet.
What are areas for event improvement? Always looking for ways to make the
event more Guest Friendly but so far, it works.
How did this year’s event compare to last year? Better, smoother and more
attendance. We had more fireworks per show, more pins to give out to our
Guests.
Vail Brand Compatibility
The Premier International Mountain Resort Community
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•We had Guests from all over the world attend the parades.
Brand Positioning:
•Town of Vail: The Premier International Mountain Resort Community
•Vail Mountain: Like nothing on earth
Community Contribution
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This parade drew both Guests and Locals alike to remember the
impact the 10th Mountain Division has had on not only Vail Mountain
but the entire ski industry. It was also a great educational piece for the
local kids in the valley.
Potential for Growth & Sponsorships/Media Exposure
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•We would expect to have the same number of shows next ski season due to the
success of the this past year’s shows.
Sustainability Efforts
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•Hot Coco cups were recyclable. We had very little impact within the TOV.
Event Budget
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* Event producer to attach detailed budget for recap
Item $
Total Event Budget:
CSE Funds:20,000
Cash Sponsorship (not CSE):
In-kind Sponsorship:28,000, Vail Resorts.
Marketing Budget:
Profit & Loss:
How did you use the CSE funds?
(marketing, operations, staff, venue, etc.)
Fireworks and 10th Mtn
Pins
Additional Information/Appendix
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10th Mtn Pins 6000 $0.98 $5,940.00
Fireworks 6 shows $2,250.00 $13,500.00