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HomeMy WebLinkAbout02. c CRC 2020 Event Recap - Vail YetiEvent Recap: Vail Yeti Hockey Cultural, Recreational & Community Category VAIL YETI HOCKEY: Winter 2020 Christopher Huntington Phone: 203.770.2918 chuntington@charter.net Overall Event Highlights & Successes Estimated Attendance Results ● ● ● ● Estimated Attendee Profile Results Estimated Spending Results NPS (Net Promoter Score) Event Strengths & Weaknesses Vail Brand Compatibility • • Community Contribution Topline Marketing Efforts • Potential for Growth & Sponsorships/Media Exposure Sustainability Efforts Event Budget * Event producer to attach detailed budget for recap 2020 Vail Yeti Detailed Budget 14,499 Arena rental 884 Website 6,600 Bus 7,418 Equipment 1,520 Insurance 5,500 GM travel/expenses 10,481 marketing expense 3,882 Advertising 2,430 Printing 2,400 Financing 2,760 Merch COG 7,300 Hockey Staff 9,000 Management fees 20,486 Hotel 10,000 Security 5,120 Game staff 7,560 Referees Total Expenses 117,840 1.Vail Daily print and digital ads before each home weekend. 2.Entrance Banners - Lionshead, Vail Village, Dobson Arena. 3.Poster, pocket schedules, rack cards distributed to businesses and hotels. 4.Increase presence on social media through contests and fan engagement. 5.Radio and TV8 ads plus game promotions. 6.Promotions directed at increasing targeted segments of population such as children, families, and novice hockey fans. 7.Vail Yeti players into the community through such activities as coaching and volunteering. 8.Enhance national visibility through league wide sponsorship and promotion. Detailed Vail Yeti Marketing Plan