HomeMy WebLinkAbout02. c CRC 2020 Event Recap - Vail YetiEvent Recap: Vail Yeti Hockey
Cultural, Recreational & Community Category
VAIL YETI HOCKEY: Winter 2020
Christopher Huntington
Phone: 203.770.2918
chuntington@charter.net
Overall Event Highlights & Successes
Estimated Attendance Results
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Estimated Attendee Profile Results
Estimated Spending Results
NPS (Net Promoter Score)
Event Strengths & Weaknesses
Vail Brand Compatibility
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Community Contribution
Topline Marketing Efforts
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Potential for Growth & Sponsorships/Media Exposure
Sustainability Efforts
Event Budget
* Event producer to attach detailed budget for recap
2020 Vail Yeti Detailed Budget
14,499 Arena rental 884 Website
6,600 Bus 7,418 Equipment
1,520 Insurance 5,500 GM travel/expenses
10,481 marketing expense 3,882 Advertising
2,430 Printing 2,400 Financing
2,760 Merch COG 7,300 Hockey Staff
9,000 Management fees
20,486 Hotel
10,000 Security
5,120 Game staff
7,560 Referees
Total Expenses 117,840
1.Vail Daily print and digital ads before each
home weekend.
2.Entrance Banners - Lionshead, Vail Village,
Dobson Arena.
3.Poster, pocket schedules, rack cards
distributed to businesses and hotels.
4.Increase presence on social media through
contests and fan engagement.
5.Radio and TV8 ads plus game promotions.
6.Promotions directed at increasing targeted
segments of population such as children,
families, and novice hockey fans.
7.Vail Yeti players into the community through
such activities as coaching and volunteering.
8.Enhance national visibility through league wide
sponsorship and promotion.
Detailed Vail Yeti Marketing Plan