HomeMy WebLinkAboutVail Wine Classic_07-31-2020Events RFP 18/19/20: Vail Wine Classic
EVENT & APPLICANT OVERVIEW
0. Email contact
ryan@tppevents.com
1. What is the name of your event/program?
Vail Wine Classic
2. Please select the event category for your RFP.
Community, Recreation & Cultural (CRC)
3. Is this a new event or program?
Yes
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
No
5. Amount of 2020 funding requested
$65,000
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2020?
Yes
5.b. How much funding did you receive from the Vail Town Council for 2020?
50,000
5.c. What type of in-kind did you receive for 2020? Please describe.
The Town has provided the venue for our Vail Craft Beer Classic
6. Proposed Event/Program Start Date
09/18/2020
7. Proposed Event/Program End Date
07/19/2020
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
8. Are your event/program dates set or could they changed?
Event dates cannot be changed
9. Name of person completing the application
Ryan Slater
9a. Title of person completing the application
Event Director
10. Provide name of person or entity to whom the funding check will be cut.
Team Player Productions
11. Mailing Address Street
3457 Ringsby Court Suite 107
12. City
Denver
13. State
Colorado
14. Zip Code
80216
15. Telephone number
520-370-8014
16. Email address
ryan@tppevents.com
17. Event/program and/or organization website
www.tppevents.com
18. Number of years organization has been in business
30
19. Organization's Mission Statement
Through leadership, innovation, hard work and organizational ninja skills, Team Player Productions is a world-class event
production & management company, delivering successful and memorable events with a commitment to our patrons, sponsors,
non-profit partners and the communities we serve.
20. Organization's Tax Status
For Profit
21. If applicable, please attach current State Department of Revenue Certificate with this application.
22. Does the event or program benefit a charity or organization?
Yes
22a. Please name and describe the beneficiary
The Classic is proud to support the Vail Valley Mountain Trails Alliance. The VVMTA supports a community of diverse participants
that vigorously supports the maintenance and construction of sustainable mountain biking and hiking trails throughout Eagle
County.
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
New
2. Please provide a detailed description of the event/program and its activities.
4 Sessions of 175 (depending on current health guidelines). 20+ wineries pouring wines from around the world. Samples will be in
compostable cups to prevent cross contamination. Masks will be required in some areas of the festival. Live music will be on the
stage provided in the park.
Sessions will be 90-120 minutes with limited food to encourage patrons to visit local restaurants and bars after the event.
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
We are hoping to use the Betty Ford Garden Lawn that we are using for the Vail Craft Beer Classic. We have gotten confirmation
from Jeremy Gross that the event space is available for the proposed dates. We hope to do (2) Sessions on Friday and Saturday as
we are doing with the Beer Festival.
4. Do you plan to use Vail Recreation District Facilities?
No
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
N/A
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
Use of Zero Hero Tents & staffing, Use of recyclable materials - banners, paper, etc., Ban use of plastic bags, Remind guests to
bring re-usable bags and water bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public transit to event,
Enforce no idling policy for staff and guests, Recycling required in all areas of event, Wastewater will be properly disposed of, Use
eco-friendly serving utensils (compostable or recyclable), Ban styrofoam, not allowed within town limits, Compost food waste,
Partner with a upcycler or hard to recycle vendor for re-use of event materials (Terra-Cycle, Green Guru, Gillibags, etc)
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
Team Player Productions is committed to producing sustainable events. Examples of 2019 sustainability practices are below along
with 2020 plans.
2019 Sustainability Practices:
• Walking Mountains Science Center for trash, recycling and compost
• Mobile app in lieu of a printed festival guide or handouts
• Banners with stickers for dates to ensure they’re reusable for years to come
• Reusable signage, linens etc
• Utilizing the Voltswagon
• Encouraging public transit and take advantage of walkable lodging options
• Reusable tasting mugs, leftovers were collected and washed to be reused in 2020
2020 Sustainability Plan
• Continue with 2018 practices
• Utilize Walking Mountains Science Center for more pieces of the event
• More visible water bottle filling station
• Work with restaurants to reduce food waste
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
1,200
2. Number of volunteers needed
30
3. Number of event/program staff
20
4. Estimate of total number of spectators/attendees anticipated
2,000
SCORECARD CRITERIA QUESTIONS
1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your
event/program will bring to Vail
1,000
2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail
500
3. Estimate the number of international guests your event/program will bring to Vail
10
4. How will your event/program increase sales tax in Vail?
Our wine festival patrons have traditionally been empty nesters planning a several day vacation in the mountains. The same event
in Breckenridge last year had an average spending of $750 locally (not including tickets) for the weekend of the event.
5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
This event is perfect for empty nesters and Boomers, foodies and we have the dbase to market Vail to this audience. These are
people with a disposable income willing to pay more for a high quality experience.
6. CRC - Brand Fit: How will your event or program support the Vail brand identity?
TPP has a history of putting on high end, outdoor wine festivals in the mountains. These are destination events that draw a high
end crowd interested in an active lifestyle, fine dining and high quality experiences. The same event in Breckenridge last year
had the following demographics: 51% of guests earn over $150k annually. 80% own their own home. 17% own a second home.
73% attended with 3 or more people.
7. CRC - Event Timing: How is it the right event/program at the right time?
We do not currently know of any other events happening in Vail at this time. It is traditionally a high volume visit time for Front
Range folks to visit the mountains and changing foliage. Our goal is to keep them there for 1-3 nights, rather than a day trip.
8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and
community members?
Our goal with this event is to draw people to Vail for the wine festival and then direct them to local businesses for dining and
active experiences. This low key wine festival, with high quality wines and affordable tickets. We hope to attract both Front Range
and Vail Valley residents. This event in particular has appealed to second home owners in our other markets.
9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new
programming, entertainers, adding additional days and activities.)
This is currently the only wine festival that would be happening in Summit or Eagle County in 2020
10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration?
Wine festivals are a fun and high quality experience. TPP takes the extra steps to create a professional looking and well run event
that keeps guests coming back year after year and traveling with us.
11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more
marketing questions in a future section. (Reach refers to the total number of different people or households
exposed, at least once, to a medium during a given period.)
Our database of patrons that have attended a mountain wine festival in the past is over 60,000. This does not include hundreds of
thousands of people exposed to digital advertising for the event.
12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract
sponsorship support?
In “normal” times our similar event attracts over $100k in sponsorship and over 200 media hits
13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to
sustain and grow the event.
We have produced over 500 events from Portland, Maine to Portland, Oregon, raising over 1.5 million dollars for our non-profit
partners. From concept to creation, we’ve built wine festivals, beer festivals, food festivals, athletic events and music festivals. We
build successful, engaging, memorable experiences that keep our guests and partners coming back year after year.
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
200
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$75,000
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$750
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
Every ticket purchaser receives an email with lodging partner information, highlighted restaurants and other activities to do in the
area. We have tracking codes and links from our lodging partners to help track the number of nights booked.
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
Marketing/PR - $35,000
Winery Room Nights - $6,000
Venues/Rentals - $15,000
Green/Sanitized Event Efforts - $9,000
2. Please upload the provided complete event/program budget template here.
2020 Vail Wine Classic (1).xlsx
3. What percentage % of the total event/program budget is the CSE being asked to fund?
31
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
The marketing budget will likely be decreased and/or we will look for in-kind services from the Town to make up the difference.
Safety and sanitation is important for 2020 so we want to make sure we allocate the correct amount of funds for that.
5. Should the CSE decide not to support this event/program at all, will it still occur?
No
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
77,400
7. Do you intend to host the event or program in Vail beyond 2020?
Yes
7a. How many years beyond 2020?
4+
7b. Do you anticipate requesting funding from the CSE for 2021?
Yes
MARKETING
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Vail Wine Marketing.pdf
1. Objectives: What are you trying to accomplish through your marketing efforts?
Bring overnight guests to Vail for 2+ nights from the greater Denver area, Colorado as a whole, and out of state visitors to attend
the festival
2. Strategy: How will you meet your objectives?
Marketing to our existing database of wine enthusiasts (over 60k). Digital marketing to demographics over 45 years old in CO
mostly that are similar to our existing database.
3. Audience: Who is your audience? (You may choose more than one.)
Returning guests, Primary and Second Homeowners, Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
We will be in contact with concierges and local businesses to support the event. We will have banners in town as well as posters,
fliers and Aframe signs leading up to and during the event.
We will have limited food and vendors at the event to encourage visitors to engage with the Vail Village businesses. Each ticket
purchaser will get an email of suggestion restaurants, lodging and businesses to make reservations with.
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
Print - Local, Editorial, Radio, Online Event Listings, E-newsletters, Web, Media Plan/Public Relations, Grassroots, Facebook,
Instagram, Posters, Rack Cards, Flyers, Event/Program App, Signage – Banners, etc, Co-promotions, Partnerships, Local Vail
Businesses, Concierge Visits
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
Kristen Horpedahl
6b. Telephone Number
5056901957
6c. Email Address
kristen@tppevents.com
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$7,500
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$75,000
2. Please list your confirmed sponsors or partners.
Boston Beer/Truly
Diageo Brands
GT Living Foods
Liv Sotheby's
Smart Water
3. Please explain the potential for additional sponsorships or partners.
We are hopeful that as things begin to open up, companies will be more comfortable sponsoring events in 2020. We have a lot of
long time sponsors that are waiting to see how things progress before committing to the event. The wine festival has been a great
event for sponsors to be apart of and we hope that their confidence will continue to grow as we show that we can produce a safe
event in 2020.
I have attached the Breckenridge Wine Classic Deck that we used for 2020. If we confirm for Vail, we will edit accordingly and
include all Vail information
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Breck Wine Deck 2020.pdf
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
No
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
We are hopeful that we can use the same footprint that we are using for the Vail Craft Beer Classic. Our wine classic in
Breckenridge has a built in audience and we think this can be a big win for all of us. We have all had to adapt in 2020 and feel like
this can be a great event for the Town of Vail.
REQUIRED ATTACHMENTS
References and/or referrals from other communities are required if you do not have a prior history of producing
events in Vail.
2020 TPP Roster (1).docx
Organization rosters naming all officers, board of directors and respective positions as relevant
2020 TPP Roster (1).docx
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
https://breckenridgewineclassic.com/
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
BWC-2019-EventRecap_110719-min.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
New Vail Wine Classic.docx
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be scheduled
over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
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Linked Contact
Ryan Slater
Number
Events RFP 18/19/20: File Attachments
2. Please upload the provided complete event/program budget template here.
2020 Vail Wine Classic (1).xlsx
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Vail Wine Marketing.pdf
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Breck Wine Deck 2020.pdf
References and/or referrals from other communities are required if you do not have a prior history of producing
events in Vail.
2020 TPP Roster (1).docx
Organization rosters naming all officers, board of directors and respective positions as relevant
2020 TPP Roster (1).docx
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
BWC-2019-EventRecap_110719-min.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
New Vail Wine Classic.docx
Expenses
Event/Program Budget for Vail Wine Classic
> Expenses
Estimated Actual
Total Expenses $205,600.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rental fees $20,000.00 Social food + Beverage $13,000.00
Insurance $2,500.00 Non-social food + Beverage $500.00
Sound/AV $1,000.00 Seminars $0.00
Construction or Equipment $10,000.00 Ice $3,000.00
Trash/Composting $3,000.00 Total $16,500.00 $0.00
Utilities $500.00
Labor $40,000.00 Program/Lodging Estimated Actual
Traffic Control $0.00 Entertainment $2,000.00
Banners - Printing & $1,500.00 Speakers $0.00
Signage $1,500.00 Travel $0.00
Restrooms $1,500.00 Winery Hotel Rooms $6,000.00
Permits and Fees $200.00 Staff Rooms $1,500.00
Non-profit Donations $6,500.00 Venue Fees $1,000.00
Mugs $3,400.00 Total $10,500.00 $0.00Commissions$1,000.00
Total $92,600.00 $0.00 Prizes Estimated Actual
Prizes $0.00
Marketing Estimated Actual Cash Purse $0.00
Advertising - Radio $0.00 Total $0.00 $0.00Advertising - Print $7,500.00
Advertising - Social Media $15,000.00
Public Relations $4,000.00
Sales Team Expenses $1,000.00
Media TV, Production & Distribution $2,500.00
Graphic Design $2,000.00
Website $2,000.00
Collateral Materials $0.00
Printing $1,000.00
Total $35,000.00 $0.00
Marketing Estimated ActualTelephone/Internet $0.00
Expenses
Photography $1,000.00Transportation$0.00
Permit Fees $0.00Postage/Shipping $0.00
In Kind Trades $50,000.00
Supplies-Office or Other $0.00
Demographic Survey $0.00
Sales Tax $0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $51,000.00 $0.00
Income
Event/Program Budget for Vail Wine Classic
> Income
Estimated ActualTotal Income $225,500.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
200 Friday Tasting A $75.00 $15,000.00200Friday Tasting B $75.00 $15,000.00
200 Saturday Grand Tasting GA Tickets - A $75.00 $22,500.00
200 Saturday Grand Tasting GA Tickets - B $75.00 $15,000.00
100 Total VIP $99.00 $9,900.00$900.00 $77,400.00 $0.00
Programs/Advertising
Estimated Actual Estimated Actual
0 Covers @ $0.00 $0.00
0 Half-pages @ $0.00 $0.00
0 Quarter-pages @ $0.00 $0.00$0.00 $0.00
Exhibitors/vendors
Estimated Actual Estimated Actual3Booth Fees $200.00 $600.00
$600.00 $0.00
Revenue from other items
Estimated Actual Estimated Actual
0 Cash Sponsorships @ $0.00 $7,500.00
0 In Kind Sponsorships @ $0.00 $75,000.000Donations @ $0.00 $0.00
0 CSE Funding @ $0.00 $65,000.00
0 Grants @ $0.00 $0.00
0 Bar Sales $0.00 $0.00$147,500.00 $0.00
Summary
Event/Program Budget for Vail Wine Classic
> Profit - Loss Summary
Estimated ActualTotal income $225,500.00 $0.00Total expenses $205,600.00 $0.00Total profit (or loss)$19,900.00 $0.00
Estimated Actual0
50000
100000
150000
200000
250000
Total income
Total expenses
2020 DECK
WORLD CLASS EVENTS
It’s All in the Details? We Make The Details.
2020 Breckenridge wine classic2020 Breckenridge wine classic
Breckenridge wine classic
Summary
The Breckenridge Wine Classic is a
premier destination event where master
winemakers, culinary greats, & our
distinguished guests gather to play, wine,
& dine in beautiful Breckenridge, CO.
Experience more than 100 food artisans,
wineries, breweries, distilleries, epicurean
purveyors, & locally-made products at this
ultimate food & wine experience.
Consumers enjoy everything from food &
wine tastings, seminars & luncheons, &
outdoor adventures with food & wine
influencers
Wine in the Rockies
Sept. 17-19, 2020
Breckenridge, CO
Highlights
Breckenridge wine classic
Wine in the Rockies
Event started in 2016
2,500+ Attendees
36 different wine, beer, spirits
exhibitors with 2600+ bottles
Lifestyle events like Hiking, Main
Street Strolls, & Seminars
83% Income over $100k
15+ Restaurants/Chefs with Fine
Dining/Paired Luncheons with
Food, Wine, Spirits, & Beer
33% Male
77% Female
33% Ages 25-34
51% Ages 45-64
THE CHARDONNAY SPONSORSHIP PLUS:
• Ad/offer placement opportunity on
website and on the festival e-ticket
• Half-page ad in Festival guide
• Sponsor feature in email blasts to the
opt-in database of 80,000
• Premium exhibit space at Saturday
Tasting
• 6 Tickets to Friday’s Walk of Wine
• 10 GA and 2 VIP Tickets to Saturday’s
Tasting
Sample Sponsorships
Chardonnay Cabernet Champagne
• Office Festival Sponsor status and
right to use Festival logo
• Banners at Saturday’s Grand Tasting
(sponsor provides banners)
• Logo inclusion on Festival website
and link to your website
• Cross-promotion opportunities
through social media marketing
• Listing in “Sponsors” section of
Festival guide
• Sponsor logo placement in email
blasts to the opt-in database of 80,000
• Name/Logo included in all local
market Festival advertising
• Exhibit space at Saturday’s Tasting
• 4 Tickets to Friday’s Walk of Wine
• 6 Tickets to Saturday’s Tasting
SPONSOR
THE CABERNET SPONSORSHIP PLUS:
• Full-page ad in Festival guide
• 2 Dedicated messages/features in email
blasts to the opt-in database
• Name/Logo included in all local and
national advertising
• 10x20 Premium exhibit space at
Saturday’s Tasting
• 8 Tickets to Friday’s Walk of Wine and 2
tickets to the Best of the Fest Event.
• 12 GA and 4 VIP Tickets to Saturday’s
Tasting
SPONSORSPONSOR
$4,950Investment
$7,950Investment $12,950Investment
Custom, Presenting
And Title Sponsorship
Packages Are Available.
Team Player Productions
303-777-6887
Jason Ornstein
Owner/Founder
Jason@tppevents.com
Ryan Slater
Event Director
Ryan@tppevents.com
Katie Schultze
Event Director
Katie@tppevents.com
Skyler Radis
Vendor Manager
Skyler@tppevents.com
Luann Morris
Event Director/Chief of
Staff
Luann@tppevents.com
Chez Strong
Marketing Director
chez@tppevents.com
Team Player Productions
303-777-6887
Jason Ornstein
Owner/Founder
Jason@tppevents.com
Ryan Slater
Event Director
Ryan@tppevents.com
Katie Schultze
Event Director
Katie@tppevents.com
Skyler Radis
Vendor Manager
Skyler@tppevents.com
Luann Morris
Event Director/Chief of
Staff
Luann@tppevents.com
Chez Strong
Marketing Director
chez@tppevents.com
2019 EVENT RECAP SEPTEMBER 12-15,2019
Thank You!
HIGHLIGHTS
Thank you for joining us and participating in the
4th Annual Breckenridge Wine Classic. This one
of a kind premier destination event in the heart of
the Rocky Mountains mirrors the unique culture of
Breckenridge, Colorado with its casual elegance and
mountain chic style. Participants experienced more
than 75 food artisans, wineries, breweries, distilleries,
epicurean purveyors, and locally-made products at
this ultimate food and wine experience.
91% of patrons rated the festival as “Good” or “Excellent”
Sold Out of all events throughout the 4 day festival
40+ different wine, beer and spirits exhibitors featuring over 400+ Brands
Over 2600 bottles provided at the event
$11,000+ raised for the local non-profit
New This Year 1 GRAND TASTING, 2 SESSIONS!
Due to popular demand, in 2019 we opened up the Grand Tasting for 2 sessions
to allow for more guests to enjoy the largest event of the weekend.
By the Numbers
Upwards of 3,000 total attendees
75+ food artisans, wineries, breweries, distilleries, epicurean purveyors and locally made products
19 Premier Seminars, Dinners, Wine Tastings, and
Lifestyle Events over 4 days in beautiful Breckenridge
Participation from 12 Main Street Galleries, Event Spaces, and Historical Locations
Sustainability efforts - 76% diversion rate from the event, including 2,260 pounds of glass
*Statistics collected from onsite & online participation.
Cheers to raising over $11,000 for the
NATIONAL REPERTORY ORCHESTRA
Through an intensive and unique fellowship
program, the National Repertory Orchestra (NRO)
changes the lives of young musicians and enriches
the lives of Colorado residents and visitors. Alumni
currently play in virtually every major and regional
orchestra in the U. S. and in orchestras worldwide.
Demographics
Gender
Male 36%
Female 74%
Age (21+ Event)
Under 25 3%
25-34 15%
35-44 18%
45-54 24%
55-64 27%
65+ 13%
Relationship Status
22% Single
68% Married
9% Partner/CoHabitating
Lifestyle & Education
Annual Income
5% Earn $50-$89k
26% Earn $90k - $149k
21% Earn $150k - $199k
27% Earn $200k - $349
9% Earn $350k +
Home Ownership
20% Rent their homes
80% Own their homes
Education Level
45% Bachelor’s Degree
47% Master’s Degree or Ph.D.
Polling
57% of Patrons surveyed would purchase a new beverage product they experienced at the Classic
90% of patrons are likely or extremely likely to recommend the classic to a friend of family member
74% of patrons attended the event with a party of 2-4
85% of patrons were new to the festival in 2019
*Statistics collected from onsite & online participation.
Polling
51% of attendees visited Breckenridge specifically for the Breckenridge Wine Classic
$750 spent on average on dining, shopping, and
recreation outside of the Breckenridge Wine Classic
during the weekend, not inluding lodging or event
ticket purchases. *Statistics collected from onsite & online participation.
Locations
Guests Traveled From:61% Colorado Residents39% Out of State
10% Texas Residents
3% California Residents
3% Florida Residents
*Statistics collected from onsite & online participation.
Locations
Local Attendance:35% from Denver
21% from greater Denver Area
5% from Mountain Zip Codes
*Statistics collected from onsite & online participation.
Lodging
75% of attendees spent 1 or more nights away from home
75% of overnight attendees stayed in Breckenridge.
56% 1-2 nights
31% 3-4 nights
16% 5-10 nights
13% Of overnightpatrons stayed at a resort or on the mountain
78% Of overnight patrons stayed at a hotel or in a condo rental
*Statistics collected from onsite & online participation.
Thank You To Our 2019 Sponsors!
Media & Influencer Coverage
In all, 40 pieces of media and influencer coverage were secured, resulting in
18,243,684 total impressions and a total advertising value of $68,418.06.
Media Coverage:
SUMMER 2019
Colorado Traveler: Colorado’s Endless
Summer
12,000 circulation
JUNE 2019
SummitDaily.com: Breckenridge Wine
Classic tickets now on sale for September
2019
373,720 unique monthly visits
AUGUST 2019
Fox 31 KDVR: Breckenridge Wine Classic
3,000 unique monthly visits
SEPTEMBER 2019
5280.com: 37 Fantastic Foodie Events
Coming to Colorado in September
139,000 unique monthly visits
Media & Influencer Coverage
SEPTEMBER 2019 CONTINUED
InGoodTasteDenver.com: What’s in Good
Taste in September
10,225 unique monthly visits
DiningOut.com: Events Calendar
37,741 unique monthly visits
SummitDaily.com: Breck Wine Classic
Looking for Volunteers
373,720 unique monthly visits
Westword.com: The Five Best Events on
the Culinary Calendar this Week
2,091,427 unique monthly visits
9News.com: 9Things to do in Colorado this
weekend
3,160,000 unique monthly visits
SummitDaily.com: Explore a world of wine
at the Breckenridge Wine Classic
183,013 unique monthly visits
Thrillist.com: Everything You Have to Do in
Denver This Weekend
11,511,314 unique monthly visits
Media & Influencer Coverage
SEPTEMBER 2019 CONTINUED
vColorado and Company: Breckenridge
Wine Classic
20,000 unique monthly visits
Channel 2 KWGN: Breck Wine Classic
2,000 unique monthly visits
Fox 31 KDVR: Breck Wine Classic
3,000 unique monthly visits
Daybreak KWGN 6 A.M.: Breck Wine Classic
21,000 unique monthly visits
Daybreak KWGN 8 A.M.: Breck Wine Classic
4,000 unique monthly visits
Upcoming placements:
SUMMER 2020
Colorado Summit Magazine: Summer 2020
Festivals
18,000 circulation
Denver Life: 2020 Festival Guide
40,000 circulation
Media & Influencer Coverage
Influencer Coverage:
KELSEY & ANDREW
@chow_milehigh
15,401 followers
Coverage: Instagram Post
Caption: !!GIVEAWAY!!GIVEAWAY!! #sponsored
We are partnering with @breckwineclassic to GIVEAWAY a
PAIR of VIP tickets to the 2019 Breckenridge Wine Classic on
September 14! Tickets include two (2) VIP tickets to the first
session of the Grand Tasting from Noon – 2:30pM. Here is how to
Enter: (Giveaway Guidlines Followed)
** Get 15% off your tickets to Breckenridge Wine Classic by using
code “CHOW15” at check out. To purchase ticket/ more info click
the link in our bio!
Post Engagements: 375
Coverage: Instagram Stories
Media & Influencer Coverage
MORGAN & CELIA
@mountainsandmimosas
7,501 followers
Coverage: Instagram Post
Caption: GIVEAWAY The Breckenridge Wine Classic
is coming up on Sept 14, and we’re giving away TWO VIP
tickets to the Grand Tasting (12pm-2:30pm). From food and
wine tastings, to outdoor adventures, come wine down with
us in beautiful Downtown Breckenridge!
Post Engagements: 439
Caption: We had the most perfect, recharging weekend
taking in the mountain air at the Breckenridge Wine Classic!
There was a great variety of bites from local restaurants,
along with wine, beer, AND spirits. We’ve never seen a spread
quite like it - literally something for everyone! We hiked
McCullough Gulch that morning, and that justified trying one
of everything
Post Engagements: 233
Coverage: Instagram Stories
SAVE THE DATESeptember 17-19, 2020
Team Player Productions Presents:
Vail Wine Classic 2020 (Formerly Breckenridge Wine Classic)
Goal: To provide the Town of Vail with a high end wine festival that is up to date with the most
recent health standards and is a safe environment for all patrons. Potential new permanent
location for the Breckenridge Wine Classic as Vail currently provides for a better patron
experience.
Participants: Regional, national and international wineries along with wine enthusiasts
throughout Colorado.
When & Where: Betty Ford Alpine Gardens lower park – September 18-20, 2020
How it Works: An all-inclusive wine tasting highlighting wines from around the world. Patrons
are provided a sampling tray as they enter and wineries will pre-poor wines into compostable
cups for patrons to grab. There will then be designated seating areas where patrons can
remove their masks and enjoy their wine tastings. Additional wine dinners and seminar may be
added throughout the weekend.
Time & Ticketing: Minimum of two (2) 90min Tasting Sessions each day. Each session is
capped at 250 people or per current mass gathering guidelines. Tickets will only be available in
advance online and pricing will be determined at a later time. Patrons will agree to the event
guidelines when purchasing their ticket. General event timeline below:
Friday, September 18th
- 9:00am Begin Setup
- 3:00pm First Session Begins
- 4:30pm First Session Ends
- 4:30-5:30pm Clean and Sanitize entire footprint and reset
- 5:30pm Second Session Begins
- 7:00pm Second Session Ends
- 7:15pm Patrons spill into Vail restaurants/hotels
- 7:00-9:00pm Clean and breakdown event
Saturday, September 19th
- 9:00am Begin Setup
- 12:00pm First Session Begins
- 1:30pm First Session Ends
- 1:30-2:30pm Clean and Sanitize entire footprint and reset
- 2:30pm Second Session Begins
- 4:00pm Second Session Ends
- 4:00pm Patrons spill into Vail restaurants/hotels
- 4:00pm-6:00pm Clean and breakdown event
- Note: Opportunity for Third Session @ 5pm pending demand
Complying with Health Regulations: The event will strictly follow all health regulations that
have been put in place by the CDC and Eagle County Public Health. Vendors will be placed at
least 6ft apart from one another with marks every 6ft for patrons to stand in line while waiting to
receive their sample and when entering the event footprint. Wineries will pre pour their wines so
that patrons can take a cup, put it on their try, and move on to the next winery tasting table.
High top tables will be spread around the festival grounds so that people can safely sip and
sample at their table or on their blanket. Masks must be worn at all times when not at the
designated tasting area. All participating wine vendors will have to sign a form saying that they
will follow all event guidelines before being allowed to participate. These guidelines will outline
how they can participate safely and keep everyone that is involved in the event safe. After each
session, the entire event footprint will be cleaned and sanitized.
Contacts: Ryan Slater
First Name:
Ryan
Last Name:
Slater
Linked User Form
Kristen@tppevents.com
2019 CSE Reviews: 19910114
Name Attachments
19910114 No
19910115 No
19910116 No
19910117 No
19910118 No
19910119 No
19910120 No
19910121 No
19910122 No
19910123 No
19910124 No
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Submission Date
Linked Events 2019
Vail Wine Classic
Linked Form
esaeger@vailgov.com
Tag
type:dynamic
2019 CSE Reviews: 19910115
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Linked Events 2019
Vail Wine Classic
Linked Form
alisonw@vailchamber.org
Tag
type:dynamic
2019 CSE Reviews: 19910116
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Linked Events 2019
Vail Wine Classic
Linked Form
williambarrydavis@gmail.com
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type:dynamic
2019 CSE Reviews: 19910117
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Submission Date
Linked Events 2019
Vail Wine Classic
Linked Form
kimnewbury@gmail.com
Tag
type:dynamic
2019 CSE Reviews: 19910118
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this program/event? What needs improvement?
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Linked Events 2019
Vail Wine Classic
Linked Form
mvalenti@vailresorts.com
Tag
type:dynamic
2019 CSE Reviews: 19910119
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Linked Events 2019
Vail Wine Classic
Linked Form
markgordonvail@gmail.com
Tag
type:dynamic
2019 CSE Reviews: 19910120
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Linked Events 2019
Vail Wine Classic
Linked Form
rkundolf@msn.com
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type:dynamic
2019 CSE Reviews: 19910121
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Linked Events 2019
Vail Wine Classic
Linked Form
sbiszantz@gmail.com
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type:dynamic
2019 CSE Reviews: 19910122
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Linked Events 2019
Vail Wine Classic
Linked Form
mvlaar@vailgov.com
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type:dynamic
2019 CSE Reviews: 19910123
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Linked Events 2019
Vail Wine Classic
Linked Form
mmiano@vailgov.com
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type:dynamic
2019 CSE Reviews: 19910124
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Linked Events 2019
Vail Wine Classic
Linked Form
jgross@vailgov.com
Tag
type:dynamic
2020 CSE Reviews: 19942972
Name Attachments
19942972 No
19942973 No
19942974 No
19942975 No
19942976 No
19942977 No
19942978 No
19942979 No
19942969 No
19942970 No
19942971 No
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Linked Reviewer List
mvalenti@vailresorts.com
Linked RFP
Vail Wine Classic
2020 CSE Reviews: 19942973
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markgordonvail@gmail.com
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Vail Wine Classic
2020 CSE Reviews: 19942974
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rkundolf@msn.com
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Vail Wine Classic
2020 CSE Reviews: 19942975
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sbiszantz@gmail.com
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Vail Wine Classic
2020 CSE Reviews: 19942976
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mvlaar@vailgov.com
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Vail Wine Classic
2020 CSE Reviews: 19942977
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jgross@vailgov.com
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Vail Wine Classic
2020 CSE Reviews: 19942978
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specialevents@vailgov.com
Linked RFP
Vail Wine Classic
2020 CSE Reviews: 19942979
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pmckenny@vailgov.com
Linked RFP
Vail Wine Classic
2020 CSE Reviews: 19942969
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alisonw@vailchamber.org
Linked RFP
Vail Wine Classic
2020 CSE Reviews: 19942970
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williambarrydavis@gmail.com
Linked RFP
Vail Wine Classic
2020 CSE Reviews: 19942971
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Vail Wine Classic