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HomeMy WebLinkAboutVail Wine Classic_07-31-2020Events RFP 18/19/20: Vail Wine Classic EVENT & APPLICANT OVERVIEW 0. Email contact ryan@tppevents.com 1. What is the name of your event/program? Vail Wine Classic 2. Please select the event category for your RFP. Community, Recreation & Cultural (CRC) 3. Is this a new event or program? Yes 4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program? No 5. Amount of 2020 funding requested $65,000 5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2020? Yes 5.b. How much funding did you receive from the Vail Town Council for 2020? 50,000 5.c. What type of in-kind did you receive for 2020? Please describe. The Town has provided the venue for our Vail Craft Beer Classic 6. Proposed Event/Program Start Date 09/18/2020 7. Proposed Event/Program End Date 07/19/2020 7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD: 8. Are your event/program dates set or could they changed? Event dates cannot be changed 9. Name of person completing the application Ryan Slater 9a. Title of person completing the application Event Director 10. Provide name of person or entity to whom the funding check will be cut. Team Player Productions 11. Mailing Address Street 3457 Ringsby Court Suite 107 12. City Denver 13. State Colorado 14. Zip Code 80216 15. Telephone number 520-370-8014 16. Email address ryan@tppevents.com 17. Event/program and/or organization website www.tppevents.com 18. Number of years organization has been in business 30 19. Organization's Mission Statement Through leadership, innovation, hard work and organizational ninja skills, Team Player Productions is a world-class event production & management company, delivering successful and memorable events with a commitment to our patrons, sponsors, non-profit partners and the communities we serve. 20. Organization's Tax Status For Profit 21. If applicable, please attach current State Department of Revenue Certificate with this application. 22. Does the event or program benefit a charity or organization? Yes 22a. Please name and describe the beneficiary The Classic is proud to support the Vail Valley Mountain Trails Alliance. The VVMTA supports a community of diverse participants that vigorously supports the maintenance and construction of sustainable mountain biking and hiking trails throughout Eagle County. EVENT DESCRIPTION 1. Is this a new or existing event/program in Vail? New 2. Please provide a detailed description of the event/program and its activities. 4 Sessions of 175 (depending on current health guidelines). 20+ wineries pouring wines from around the world. Samples will be in compostable cups to prevent cross contamination. Masks will be required in some areas of the festival. Live music will be on the stage provided in the park. Sessions will be 90-120 minutes with limited food to encourage patrons to visit local restaurants and bars after the event. 3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary venues. We are hoping to use the Betty Ford Garden Lawn that we are using for the Vail Craft Beer Classic. We have gotten confirmation from Jeremy Gross that the event space is available for the proposed dates. We hope to do (2) Sessions on Friday and Saturday as we are doing with the Beer Festival. 4. Do you plan to use Vail Recreation District Facilities? No 5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take place and why. N/A ENVIRONMENTAL PRACTICES 1. Which of these environmental practices will you commit to executing at your event/program? Use of Zero Hero Tents & staffing, Use of recyclable materials - banners, paper, etc., Ban use of plastic bags, Remind guests to bring re-usable bags and water bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public transit to event, Enforce no idling policy for staff and guests, Recycling required in all areas of event, Wastewater will be properly disposed of, Use eco-friendly serving utensils (compostable or recyclable), Ban styrofoam, not allowed within town limits, Compost food waste, Partner with a upcycler or hard to recycle vendor for re-use of event materials (Terra-Cycle, Green Guru, Gillibags, etc) 2. Please describe your commitment to environmental sustainability and detail measures that will be taken during your event to ensure minimal environmental impact and sustainable best practices. Team Player Productions is committed to producing sustainable events. Examples of 2019 sustainability practices are below along with 2020 plans. 2019 Sustainability Practices: • Walking Mountains Science Center for trash, recycling and compost • Mobile app in lieu of a printed festival guide or handouts • Banners with stickers for dates to ensure they’re reusable for years to come • Reusable signage, linens etc • Utilizing the Voltswagon • Encouraging public transit and take advantage of walkable lodging options • Reusable tasting mugs, leftovers were collected and washed to be reused in 2020 2020 Sustainability Plan • Continue with 2018 practices • Utilize Walking Mountains Science Center for more pieces of the event • More visible water bottle filling station • Work with restaurants to reduce food waste EVENT/PROGRAM PARTICIPANTS 1. Number of participants (athletes, artists, exhibitors, etc.) anticipated 1,200 2. Number of volunteers needed 30 3. Number of event/program staff 20 4. Estimate of total number of spectators/attendees anticipated 2,000 SCORECARD CRITERIA QUESTIONS 1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your event/program will bring to Vail 1,000 2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail 500 3. Estimate the number of international guests your event/program will bring to Vail 10 4. How will your event/program increase sales tax in Vail? Our wine festival patrons have traditionally been empty nesters planning a several day vacation in the mountains. The same event in Breckenridge last year had an average spending of $750 locally (not including tickets) for the weekend of the event. 5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council? This event is perfect for empty nesters and Boomers, foodies and we have the dbase to market Vail to this audience. These are people with a disposable income willing to pay more for a high quality experience. 6. CRC - Brand Fit: How will your event or program support the Vail brand identity? TPP has a history of putting on high end, outdoor wine festivals in the mountains. These are destination events that draw a high end crowd interested in an active lifestyle, fine dining and high quality experiences. The same event in Breckenridge last year had the following demographics: 51% of guests earn over $150k annually. 80% own their own home. 17% own a second home. 73% attended with 3 or more people. 7. CRC - Event Timing: How is it the right event/program at the right time? We do not currently know of any other events happening in Vail at this time. It is traditionally a high volume visit time for Front Range folks to visit the mountains and changing foliage. Our goal is to keep them there for 1-3 nights, rather than a day trip. 8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and community members? Our goal with this event is to draw people to Vail for the wine festival and then direct them to local businesses for dining and active experiences. This low key wine festival, with high quality wines and affordable tickets. We hope to attract both Front Range and Vail Valley residents. This event in particular has appealed to second home owners in our other markets. 9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new programming, entertainers, adding additional days and activities.) This is currently the only wine festival that would be happening in Summit or Eagle County in 2020 10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration? Wine festivals are a fun and high quality experience. TPP takes the extra steps to create a professional looking and well run event that keeps guests coming back year after year and traveling with us. 11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more marketing questions in a future section. (Reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.) Our database of patrons that have attended a mountain wine festival in the past is over 60,000. This does not include hundreds of thousands of people exposed to digital advertising for the event. 12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract sponsorship support? In “normal” times our similar event attracts over $100k in sponsorship and over 200 media hits 13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to sustain and grow the event. We have produced over 500 events from Portland, Maine to Portland, Oregon, raising over 1.5 million dollars for our non-profit partners. From concept to creation, we’ve built wine festivals, beer festivals, food festivals, athletic events and music festivals. We build successful, engaging, memorable experiences that keep our guests and partners coming back year after year. EVENT ECONOMIC IMPACT 1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program. 200 2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending generated by your event or program. $75,000 Example: Increased spend by attendees in restaurants, shops, lodging or activities. 3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of Vail expect? $750 ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.) Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000 4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges. Every ticket purchaser receives an email with lodging partner information, highlighted restaurants and other activities to do in the area. We have tracking codes and links from our lodging partners to help track the number of nights booked. BUDGET Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses. 1. Describe how you will use the funds requested from the CSE. Marketing/PR - $35,000 Winery Room Nights - $6,000 Venues/Rentals - $15,000 Green/Sanitized Event Efforts - $9,000 2. Please upload the provided complete event/program budget template here. 2020 Vail Wine Classic (1).xlsx 3. What percentage % of the total event/program budget is the CSE being asked to fund? 31 4. If the event/program is not funded at full request, how will the event change with a lower funding allocation? The marketing budget will likely be decreased and/or we will look for in-kind services from the Town to make up the difference. Safety and sanitation is important for 2020 so we want to make sure we allocate the correct amount of funds for that. 5. Should the CSE decide not to support this event/program at all, will it still occur? No 6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales, merchandise, food and alcohol sales, etc.) 77,400 7. Do you intend to host the event or program in Vail beyond 2020? Yes 7a. How many years beyond 2020? 4+ 7b. Do you anticipate requesting funding from the CSE for 2021? Yes MARKETING Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and execution dates. Vail Wine Marketing.pdf 1. Objectives: What are you trying to accomplish through your marketing efforts? Bring overnight guests to Vail for 2+ nights from the greater Denver area, Colorado as a whole, and out of state visitors to attend the festival 2. Strategy: How will you meet your objectives? Marketing to our existing database of wine enthusiasts (over 60k). Digital marketing to demographics over 45 years old in CO mostly that are similar to our existing database. 3. Audience: Who is your audience? (You may choose more than one.) Returning guests, Primary and Second Homeowners, Local residents 4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of Activation: Create an expanded presence throughout the community and stimulate the participation of the merchants, restaurants, bars and lodges.) We will be in contact with concierges and local businesses to support the event. We will have banners in town as well as posters, fliers and Aframe signs leading up to and during the event. We will have limited food and vendors at the event to encourage visitors to engage with the Vail Village businesses. Each ticket purchaser will get an email of suggestion restaurants, lodging and businesses to make reservations with. 5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than one.) Print - Local, Editorial, Radio, Online Event Listings, E-newsletters, Web, Media Plan/Public Relations, Grassroots, Facebook, Instagram, Posters, Rack Cards, Flyers, Event/Program App, Signage – Banners, etc, Co-promotions, Partnerships, Local Vail Businesses, Concierge Visits 6. Please list contact information for your Media Relations or Public Relations staff or firm. 6a. Name Kristen Horpedahl 6b. Telephone Number 5056901957 6c. Email Address kristen@tppevents.com SPONSORSHIPS & PARTNERSHIPS 1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the event/program budget? $7,500 1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners? $75,000 2. Please list your confirmed sponsors or partners. Boston Beer/Truly Diageo Brands GT Living Foods Liv Sotheby's Smart Water 3. Please explain the potential for additional sponsorships or partners. We are hopeful that as things begin to open up, companies will be more comfortable sponsoring events in 2020. We have a lot of long time sponsors that are waiting to see how things progress before committing to the event. The wine festival has been a great event for sponsors to be apart of and we hope that their confidence will continue to grow as we show that we can produce a safe event in 2020. I have attached the Breckenridge Wine Classic Deck that we used for 2020. If we confirm for Vail, we will edit accordingly and include all Vail information 4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective partners or sponsors which provides benefits for participating in your event/program.) Breck Wine Deck 2020.pdf REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other requests will be accepted. Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero Hero,etc. 1. Do you need facility rental relief? No ADDITIONAL INFORMATION Are there any questions you have for the CSE or other things you'd like to share with the board that are not included in the application? We are hopeful that we can use the same footprint that we are using for the Vail Craft Beer Classic. Our wine classic in Breckenridge has a built in audience and we think this can be a big win for all of us. We have all had to adapt in 2020 and feel like this can be a great event for the Town of Vail. REQUIRED ATTACHMENTS References and/or referrals from other communities are required if you do not have a prior history of producing events in Vail. 2020 TPP Roster (1).docx Organization rosters naming all officers, board of directors and respective positions as relevant 2020 TPP Roster (1).docx OPTIONAL ATTACHMENTS List any URLs where additional information can be found, including photos, videos or other content relevant to your application. https://breckenridgewineclassic.com/ Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding BWC-2019-EventRecap_110719-min.pdf Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding New Vail Wine Classic.docx Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding RFP QUESTIONS AND KEY MEETING DATES We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be scheduled over email as well. Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com Friday, August 30: Submitted questions and answers will be emailed to applicants. Wednesday, October 2: Regular CSE Meeting, Recaps will be presented Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting. Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting. Tuesday, November 5: The Town Council will review the CSE funding allocations. Wednesday, November 6: Regular CSE Meeting Thursday, November 7: Applicants will be notified of their preliminary funding allocations. Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding decisions. --->The "Save Draft" button below allows you to save your application and come back to work on it again. --->The "Save" button is for when your application is complete and ready to submit. ---> Your application has not been formally submitted until you navigate to the Menu page and click "Submit Request". You will receive a confirmation email once your application has been submitted.<--- Linked Contact Ryan Slater Number Events RFP 18/19/20: File Attachments 2. Please upload the provided complete event/program budget template here. 2020 Vail Wine Classic (1).xlsx Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and execution dates. Vail Wine Marketing.pdf 4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective partners or sponsors which provides benefits for participating in your event/program.) Breck Wine Deck 2020.pdf References and/or referrals from other communities are required if you do not have a prior history of producing events in Vail. 2020 TPP Roster (1).docx Organization rosters naming all officers, board of directors and respective positions as relevant 2020 TPP Roster (1).docx Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding BWC-2019-EventRecap_110719-min.pdf Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding New Vail Wine Classic.docx Expenses Event/Program Budget for Vail Wine Classic > Expenses Estimated Actual Total Expenses $205,600.00 $0.00 Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual Rental fees $20,000.00 Social food + Beverage $13,000.00 Insurance $2,500.00 Non-social food + Beverage $500.00 Sound/AV $1,000.00 Seminars $0.00 Construction or Equipment $10,000.00 Ice $3,000.00 Trash/Composting $3,000.00 Total $16,500.00 $0.00 Utilities $500.00 Labor $40,000.00 Program/Lodging Estimated Actual Traffic Control $0.00 Entertainment $2,000.00 Banners - Printing & $1,500.00 Speakers $0.00 Signage $1,500.00 Travel $0.00 Restrooms $1,500.00 Winery Hotel Rooms $6,000.00 Permits and Fees $200.00 Staff Rooms $1,500.00 Non-profit Donations $6,500.00 Venue Fees $1,000.00 Mugs $3,400.00 Total $10,500.00 $0.00Commissions$1,000.00 Total $92,600.00 $0.00 Prizes Estimated Actual Prizes $0.00 Marketing Estimated Actual Cash Purse $0.00 Advertising - Radio $0.00 Total $0.00 $0.00Advertising - Print $7,500.00 Advertising - Social Media $15,000.00 Public Relations $4,000.00 Sales Team Expenses $1,000.00 Media TV, Production & Distribution $2,500.00 Graphic Design $2,000.00 Website $2,000.00 Collateral Materials $0.00 Printing $1,000.00 Total $35,000.00 $0.00 Marketing Estimated ActualTelephone/Internet $0.00 Expenses Photography $1,000.00Transportation$0.00 Permit Fees $0.00Postage/Shipping $0.00 In Kind Trades $50,000.00 Supplies-Office or Other $0.00 Demographic Survey $0.00 Sales Tax $0.00 <insert Other>$0.00 <insert Other>$0.00 <insert Other>$0.00 Total $51,000.00 $0.00 Income Event/Program Budget for Vail Wine Classic > Income Estimated ActualTotal Income $225,500.00 $0.00 Tickets/Admissions Estimated Actual Estimated Actual 200 Friday Tasting A $75.00 $15,000.00200Friday Tasting B $75.00 $15,000.00 200 Saturday Grand Tasting GA Tickets - A $75.00 $22,500.00 200 Saturday Grand Tasting GA Tickets - B $75.00 $15,000.00 100 Total VIP $99.00 $9,900.00$900.00 $77,400.00 $0.00 Programs/Advertising Estimated Actual Estimated Actual 0 Covers @ $0.00 $0.00 0 Half-pages @ $0.00 $0.00 0 Quarter-pages @ $0.00 $0.00$0.00 $0.00 Exhibitors/vendors Estimated Actual Estimated Actual3Booth Fees $200.00 $600.00 $600.00 $0.00 Revenue from other items Estimated Actual Estimated Actual 0 Cash Sponsorships @ $0.00 $7,500.00 0 In Kind Sponsorships @ $0.00 $75,000.000Donations @ $0.00 $0.00 0 CSE Funding @ $0.00 $65,000.00 0 Grants @ $0.00 $0.00 0 Bar Sales $0.00 $0.00$147,500.00 $0.00 Summary Event/Program Budget for Vail Wine Classic > Profit - Loss Summary Estimated ActualTotal income $225,500.00 $0.00Total expenses $205,600.00 $0.00Total profit (or loss)$19,900.00 $0.00 Estimated Actual0 50000 100000 150000 200000 250000 Total income Total expenses             2020 DECK WORLD CLASS EVENTS It’s All in the Details? We Make The Details. 2020 Breckenridge wine classic2020 Breckenridge wine classic Breckenridge wine classic Summary The Breckenridge Wine Classic is a premier destination event where master winemakers, culinary greats, & our distinguished guests gather to play, wine, & dine in beautiful Breckenridge, CO. Experience more than 100 food artisans, wineries, breweries, distilleries, epicurean purveyors, & locally-made products at this ultimate food & wine experience. Consumers enjoy everything from food & wine tastings, seminars & luncheons, & outdoor adventures with food & wine influencers Wine in the Rockies Sept. 17-19, 2020 Breckenridge, CO Highlights Breckenridge wine classic Wine in the Rockies Event started in 2016 2,500+ Attendees 36 different wine, beer, spirits exhibitors with 2600+ bottles Lifestyle events like Hiking, Main Street Strolls, & Seminars 83% Income over $100k 15+ Restaurants/Chefs with Fine Dining/Paired Luncheons with Food, Wine, Spirits, & Beer 33% Male 77% Female 33% Ages 25-34 51% Ages 45-64 THE CHARDONNAY SPONSORSHIP PLUS: • Ad/offer placement opportunity on website and on the festival e-ticket • Half-page ad in Festival guide • Sponsor feature in email blasts to the opt-in database of 80,000 • Premium exhibit space at Saturday Tasting • 6 Tickets to Friday’s Walk of Wine • 10 GA and 2 VIP Tickets to Saturday’s Tasting Sample Sponsorships Chardonnay Cabernet Champagne • Office Festival Sponsor status and right to use Festival logo • Banners at Saturday’s Grand Tasting (sponsor provides banners) • Logo inclusion on Festival website and link to your website • Cross-promotion opportunities through social media marketing • Listing in “Sponsors” section of Festival guide • Sponsor logo placement in email blasts to the opt-in database of 80,000 • Name/Logo included in all local market Festival advertising • Exhibit space at Saturday’s Tasting • 4 Tickets to Friday’s Walk of Wine • 6 Tickets to Saturday’s Tasting SPONSOR THE CABERNET SPONSORSHIP PLUS: • Full-page ad in Festival guide • 2 Dedicated messages/features in email blasts to the opt-in database • Name/Logo included in all local and national advertising • 10x20 Premium exhibit space at Saturday’s Tasting • 8 Tickets to Friday’s Walk of Wine and 2 tickets to the Best of the Fest Event. • 12 GA and 4 VIP Tickets to Saturday’s Tasting SPONSORSPONSOR $4,950Investment $7,950Investment $12,950Investment Custom, Presenting And Title Sponsorship Packages Are Available. Team Player Productions 303-777-6887 Jason Ornstein Owner/Founder Jason@tppevents.com Ryan Slater Event Director Ryan@tppevents.com Katie Schultze Event Director Katie@tppevents.com Skyler Radis Vendor Manager Skyler@tppevents.com Luann Morris Event Director/Chief of Staff Luann@tppevents.com Chez Strong Marketing Director chez@tppevents.com Team Player Productions 303-777-6887 Jason Ornstein Owner/Founder Jason@tppevents.com Ryan Slater Event Director Ryan@tppevents.com Katie Schultze Event Director Katie@tppevents.com Skyler Radis Vendor Manager Skyler@tppevents.com Luann Morris Event Director/Chief of Staff Luann@tppevents.com Chez Strong Marketing Director chez@tppevents.com 2019 EVENT RECAP SEPTEMBER 12-15,2019 Thank You! HIGHLIGHTS Thank you for joining us and participating in the 4th Annual Breckenridge Wine Classic. This one of a kind premier destination event in the heart of the Rocky Mountains mirrors the unique culture of Breckenridge, Colorado with its casual elegance and mountain chic style. Participants experienced more than 75 food artisans, wineries, breweries, distilleries, epicurean purveyors, and locally-made products at this ultimate food and wine experience. 91% of patrons rated the festival as “Good” or “Excellent” Sold Out of all events throughout the 4 day festival 40+ different wine, beer and spirits exhibitors featuring over 400+ Brands Over 2600 bottles provided at the event $11,000+ raised for the local non-profit New This Year 1 GRAND TASTING, 2 SESSIONS! Due to popular demand, in 2019 we opened up the Grand Tasting for 2 sessions to allow for more guests to enjoy the largest event of the weekend. By the Numbers Upwards of 3,000 total attendees 75+ food artisans, wineries, breweries, distilleries, epicurean purveyors and locally made products 19 Premier Seminars, Dinners, Wine Tastings, and Lifestyle Events over 4 days in beautiful Breckenridge Participation from 12 Main Street Galleries, Event Spaces, and Historical Locations Sustainability efforts - 76% diversion rate from the event, including 2,260 pounds of glass *Statistics collected from onsite & online participation. Cheers to raising over $11,000 for the NATIONAL REPERTORY ORCHESTRA Through an intensive and unique fellowship program, the National Repertory Orchestra (NRO) changes the lives of young musicians and enriches the lives of Colorado residents and visitors. Alumni currently play in virtually every major and regional orchestra in the U. S. and in orchestras worldwide. Demographics Gender Male 36% Female 74% Age (21+ Event) Under 25 3% 25-34 15% 35-44 18% 45-54 24% 55-64 27% 65+ 13% Relationship Status 22% Single 68% Married 9% Partner/CoHabitating Lifestyle & Education Annual Income 5% Earn $50-$89k 26% Earn $90k - $149k 21% Earn $150k - $199k 27% Earn $200k - $349 9% Earn $350k + Home Ownership 20% Rent their homes 80% Own their homes Education Level 45% Bachelor’s Degree 47% Master’s Degree or Ph.D. Polling 57% of Patrons surveyed would purchase a new beverage product they experienced at the Classic 90% of patrons are likely or extremely likely to recommend the classic to a friend of family member 74% of patrons attended the event with a party of 2-4 85% of patrons were new to the festival in 2019 *Statistics collected from onsite & online participation. Polling 51% of attendees visited Breckenridge specifically for the Breckenridge Wine Classic $750 spent on average on dining, shopping, and recreation outside of the Breckenridge Wine Classic during the weekend, not inluding lodging or event ticket purchases. *Statistics collected from onsite & online participation. Locations Guests Traveled From:61% Colorado Residents39% Out of State 10% Texas Residents 3% California Residents 3% Florida Residents *Statistics collected from onsite & online participation. Locations Local Attendance:35% from Denver 21% from greater Denver Area 5% from Mountain Zip Codes *Statistics collected from onsite & online participation. Lodging 75% of attendees spent 1 or more nights away from home 75% of overnight attendees stayed in Breckenridge. 56% 1-2 nights 31% 3-4 nights 16% 5-10 nights 13% Of overnightpatrons stayed at a resort or on the mountain 78% Of overnight patrons stayed at a hotel or in a condo rental *Statistics collected from onsite & online participation. Thank You To Our 2019 Sponsors! Media & Influencer Coverage In all, 40 pieces of media and influencer coverage were secured, resulting in 18,243,684 total impressions and a total advertising value of $68,418.06. Media Coverage: SUMMER 2019 Colorado Traveler: Colorado’s Endless Summer 12,000 circulation JUNE 2019 SummitDaily.com: Breckenridge Wine Classic tickets now on sale for September 2019 373,720 unique monthly visits AUGUST 2019 Fox 31 KDVR: Breckenridge Wine Classic 3,000 unique monthly visits SEPTEMBER 2019 5280.com: 37 Fantastic Foodie Events Coming to Colorado in September 139,000 unique monthly visits Media & Influencer Coverage SEPTEMBER 2019 CONTINUED InGoodTasteDenver.com: What’s in Good Taste in September 10,225 unique monthly visits DiningOut.com: Events Calendar 37,741 unique monthly visits SummitDaily.com: Breck Wine Classic Looking for Volunteers 373,720 unique monthly visits Westword.com: The Five Best Events on the Culinary Calendar this Week 2,091,427 unique monthly visits 9News.com: 9Things to do in Colorado this weekend 3,160,000 unique monthly visits SummitDaily.com: Explore a world of wine at the Breckenridge Wine Classic 183,013 unique monthly visits Thrillist.com: Everything You Have to Do in Denver This Weekend 11,511,314 unique monthly visits Media & Influencer Coverage SEPTEMBER 2019 CONTINUED vColorado and Company: Breckenridge Wine Classic 20,000 unique monthly visits Channel 2 KWGN: Breck Wine Classic 2,000 unique monthly visits Fox 31 KDVR: Breck Wine Classic 3,000 unique monthly visits Daybreak KWGN 6 A.M.: Breck Wine Classic 21,000 unique monthly visits Daybreak KWGN 8 A.M.: Breck Wine Classic 4,000 unique monthly visits Upcoming placements: SUMMER 2020 Colorado Summit Magazine: Summer 2020 Festivals 18,000 circulation Denver Life: 2020 Festival Guide 40,000 circulation Media & Influencer Coverage Influencer Coverage: KELSEY & ANDREW @chow_milehigh 15,401 followers Coverage: Instagram Post Caption: !!GIVEAWAY!!GIVEAWAY!! #sponsored We are partnering with @breckwineclassic to GIVEAWAY a PAIR of VIP tickets to the 2019 Breckenridge Wine Classic on September 14! Tickets include two (2) VIP tickets to the first session of the Grand Tasting from Noon – 2:30pM. Here is how to Enter: (Giveaway Guidlines Followed) ** Get 15% off your tickets to Breckenridge Wine Classic by using code “CHOW15” at check out. To purchase ticket/ more info click the link in our bio! Post Engagements: 375 Coverage: Instagram Stories Media & Influencer Coverage MORGAN & CELIA @mountainsandmimosas 7,501 followers Coverage: Instagram Post Caption: GIVEAWAY The Breckenridge Wine Classic is coming up on Sept 14, and we’re giving away TWO VIP tickets to the Grand Tasting (12pm-2:30pm). From food and wine tastings, to outdoor adventures, come wine down with us in beautiful Downtown Breckenridge! Post Engagements: 439 Caption: We had the most perfect, recharging weekend taking in the mountain air at the Breckenridge Wine Classic! There was a great variety of bites from local restaurants, along with wine, beer, AND spirits. We’ve never seen a spread quite like it - literally something for everyone! We hiked McCullough Gulch that morning, and that justified trying one of everything Post Engagements: 233 Coverage: Instagram Stories SAVE THE DATESeptember 17-19, 2020 Team Player Productions Presents: Vail Wine Classic 2020 (Formerly Breckenridge Wine Classic) Goal: To provide the Town of Vail with a high end wine festival that is up to date with the most recent health standards and is a safe environment for all patrons. Potential new permanent location for the Breckenridge Wine Classic as Vail currently provides for a better patron experience. Participants: Regional, national and international wineries along with wine enthusiasts throughout Colorado. When & Where: Betty Ford Alpine Gardens lower park – September 18-20, 2020 How it Works: An all-inclusive wine tasting highlighting wines from around the world. Patrons are provided a sampling tray as they enter and wineries will pre-poor wines into compostable cups for patrons to grab. There will then be designated seating areas where patrons can remove their masks and enjoy their wine tastings. Additional wine dinners and seminar may be added throughout the weekend. Time & Ticketing: Minimum of two (2) 90min Tasting Sessions each day. Each session is capped at 250 people or per current mass gathering guidelines. Tickets will only be available in advance online and pricing will be determined at a later time. Patrons will agree to the event guidelines when purchasing their ticket. General event timeline below: Friday, September 18th - 9:00am Begin Setup - 3:00pm First Session Begins - 4:30pm First Session Ends - 4:30-5:30pm Clean and Sanitize entire footprint and reset - 5:30pm Second Session Begins - 7:00pm Second Session Ends - 7:15pm Patrons spill into Vail restaurants/hotels - 7:00-9:00pm Clean and breakdown event Saturday, September 19th - 9:00am Begin Setup - 12:00pm First Session Begins - 1:30pm First Session Ends - 1:30-2:30pm Clean and Sanitize entire footprint and reset - 2:30pm Second Session Begins - 4:00pm Second Session Ends - 4:00pm Patrons spill into Vail restaurants/hotels - 4:00pm-6:00pm Clean and breakdown event - Note: Opportunity for Third Session @ 5pm pending demand Complying with Health Regulations: The event will strictly follow all health regulations that have been put in place by the CDC and Eagle County Public Health. Vendors will be placed at least 6ft apart from one another with marks every 6ft for patrons to stand in line while waiting to receive their sample and when entering the event footprint. Wineries will pre pour their wines so that patrons can take a cup, put it on their try, and move on to the next winery tasting table. High top tables will be spread around the festival grounds so that people can safely sip and sample at their table or on their blanket. Masks must be worn at all times when not at the designated tasting area. All participating wine vendors will have to sign a form saying that they will follow all event guidelines before being allowed to participate. These guidelines will outline how they can participate safely and keep everyone that is involved in the event safe. After each session, the entire event footprint will be cleaned and sanitized. Contacts: Ryan Slater First Name: Ryan Last Name: Slater Linked User Form Kristen@tppevents.com 2019 CSE Reviews: 19910114 Name Attachments 19910114 No 19910115 No 19910116 No 19910117 No 19910118 No 19910119 No 19910120 No 19910121 No 19910122 No 19910123 No 19910124 No What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Wine Classic Linked Form esaeger@vailgov.com Tag type:dynamic 2019 CSE Reviews: 19910115 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Wine Classic Linked Form alisonw@vailchamber.org Tag type:dynamic 2019 CSE Reviews: 19910116 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Wine Classic Linked Form williambarrydavis@gmail.com Tag type:dynamic 2019 CSE Reviews: 19910117 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Wine Classic Linked Form kimnewbury@gmail.com Tag type:dynamic 2019 CSE Reviews: 19910118 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Wine Classic Linked Form mvalenti@vailresorts.com Tag type:dynamic 2019 CSE Reviews: 19910119 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Wine Classic Linked Form markgordonvail@gmail.com Tag type:dynamic 2019 CSE Reviews: 19910120 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Wine Classic Linked Form rkundolf@msn.com Tag type:dynamic 2019 CSE Reviews: 19910121 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Wine Classic Linked Form sbiszantz@gmail.com Tag type:dynamic 2019 CSE Reviews: 19910122 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Wine Classic Linked Form mvlaar@vailgov.com Tag type:dynamic 2019 CSE Reviews: 19910123 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Wine Classic Linked Form mmiano@vailgov.com Tag type:dynamic 2019 CSE Reviews: 19910124 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Wine Classic Linked Form jgross@vailgov.com Tag type:dynamic 2020 CSE Reviews: 19942972 Name Attachments 19942972 No 19942973 No 19942974 No 19942975 No 19942976 No 19942977 No 19942978 No 19942979 No 19942969 No 19942970 No 19942971 No What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Reviewer List mvalenti@vailresorts.com Linked RFP Vail Wine Classic 2020 CSE Reviews: 19942973 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Reviewer List markgordonvail@gmail.com Linked RFP Vail Wine Classic 2020 CSE Reviews: 19942974 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Reviewer List rkundolf@msn.com Linked RFP Vail Wine Classic 2020 CSE Reviews: 19942975 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Reviewer List sbiszantz@gmail.com Linked RFP Vail Wine Classic 2020 CSE Reviews: 19942976 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Reviewer List mvlaar@vailgov.com Linked RFP Vail Wine Classic 2020 CSE Reviews: 19942977 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Reviewer List jgross@vailgov.com Linked RFP Vail Wine Classic 2020 CSE Reviews: 19942978 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Reviewer List specialevents@vailgov.com Linked RFP Vail Wine Classic 2020 CSE Reviews: 19942979 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Reviewer List pmckenny@vailgov.com Linked RFP Vail Wine Classic 2020 CSE Reviews: 19942969 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Reviewer List alisonw@vailchamber.org Linked RFP Vail Wine Classic 2020 CSE Reviews: 19942970 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Reviewer List williambarrydavis@gmail.com Linked RFP Vail Wine Classic 2020 CSE Reviews: 19942971 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Tag type:dynamic Linked Reviewer List kimnewbury@gmail.com Linked RFP Vail Wine Classic