HomeMy WebLinkAboutCSE_SKI for MS Marketing and Budget_8.19.20 SKI FOR MS VAIL MARKETING PLAN
LIVE INTERVIEWS – VAIL
TV8 Good Morning Vail Interviews (3)
KKVM The Mile (1) February
ONLINE PR
Submissions will take place February
Submit calendar postings in the Denver metro area and the surrounding mountain towns
that highlight the main aspects of the SKI for MS Vail event and include links to register
for the event on Can Do MS’s website. These also include:
o Vail Valley Partnership – send press release and post event
o Vail Daily – community calendar and Town Talk
o Vail Event Calendar
Submit press release to Vail Daily, Summit Daily, Post Independent, and Denver News
Channels
Post press release on www.mscando.org
WEB (Began 12/1/2019)
Can Do MS web banner and highlighted event on homepage
www.cando-ms.org
SKI for MS homepage
www.cando-ms.org/SKIforMS
Get Involved homepage
https://www.cando-ms.org/get-involved/multiple-sclerosis-events
SKI for MS Vail registration page
www.cando-ms.org/Vail
EMAIL COMMUNICATION (Began 12/1/2019)
7 SKI for MS email communications (all emails include Colorado, National, Ski Club
target markets), plus personal peer-to-peer communication
PRINT ADVERTISING
Print Newspaper/Digital
Vail Daily Advertising: February
2 quarter-page ads, 4 one-sixth page ads, 3 full-page weekly ads,
Digital: 3 days of webskins
Posters
Distribute 700 posters through Front Range, Eagle and Summit counties
(January/February)
Banners
Banners in Vail roundabout prior to event
Banner on Bridge Street prior to event
Promote the event with a large banner on the day of event (x 2)
Free-standing signage from VTC to Gondola One (down bridge street) on 2/23/19
SOCIAL MEDIA
Utilize appropriate hashtags and tag relevant handles to extend reach: #ski #SKIforMS #Vail
@vailmtn #MS
Facebook (6300+ reach)
Facebook event page
1 post per week promoting the SKI for MS Vail event.
Facebook posts (January-February)
1 post per week promoting the SKI for MS Vail event.
Paid promotions
Twitter (5800+ reach)
Two tweets per week promoting the SKI for MS Vail event.
Instagram (1000+ reach)
1 post per week promoting the SKI for MS Vail event.
GRASS ROOT EFFORTS
Recruit corporate ambassadors for Front Range/local ski teams.
Target community influencers to spread the word about SKI for MS.
SKI FOR MS VAIL BUDGET:
Item $
Total Event Budget: $21,300
CSE Funds: $3,920
Apres (venue, food, drink,
entertainment):
$14,000
Athlete: $5,100
Incentives/Prizes: $3,900
Cash Sponsorship (not CSE): $6,700
In-kind Sponsorship: $18,200
Marketing Budget: $8,900
Profit & Loss: $43,549
How did you use the CSE funds? Marketing efforts
(marketing, operations, staff, venue, etc.)