HomeMy WebLinkAbout02. c. Vail Farmers’ Market Farm to Table Wrap-Up 2020-3Vail Farmers’ Market
Farm-to-Table
Wrap up 2020
Dinner Series
July 10, August 7, August 21, and Sept 4, 2020
Event Producers:
Vail Farmers’ Market
Meadow Drive Partnership
Ren Event Productions
Angela Mueller, Director
Office: 970-401-3320
vailfarmersmarket@gmail.com
Vail Brand Compatibility
“Premier International Mountain Resort Community”
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Strengths
Strengths during COVID-19
Symptom Checks Symptom check for all staff; if exhibiting, sent home. Refund
policy for guests, allowing them to stay home if sick.
Masks Mandatory for all staff and guests.
Distancing Worked to maintain distancing of tables,
individuals in lines, and workers and chefs.
Flexibility Maintained the flexibility to cancel the event if
needed, as well as help guests with cancellations
PPE Provided protective masks if needed, gloves for all
workers, and cleaning agents to be used frequently.
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Weaknesses
Total Event
Budget for 2020:
Attached
CSE fund for
2020:
$15,000
In-kind
Sponsorship:
The Vail Farmers’
Market and Art
show has in-kind
sponsorship with
the town for
garbage pickup.
Budget
Funding
Utilization:
CSE funds were
used for Personal
Protective
Equipment,
marketing, and
rentals.
Attendance Numbers
Percent
tickets sold:
100%
Every Seating Sold Out!
Total
Attendance:
232
Note: seating numbers and tickets
were limited due to COVID-19.
Demographic Profile
60% Female / 38% Male
Average age: 84% were between 25-64
Average Income: 84% $150,000 +
10% were at $50,000 - $100,000
Demographic Profile
*Data taken from Eventbrite and based
on residence of ticket buyers. May not
reflect residences of all attendees.
Event Attendee Estimated Spending
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Visitor Intent to Return
Topline Marketing Efforts
•The Farm-to-Table Series was started six years
ago to provide a sense of community for Vail.
Each year, the event has grown. While we had
setbacks with COVID-19, we still helped the
event happen and received positive feedback
from all of our guest. We work with the
community to explore all events work on our
times to not conflict with other events occurring in
Vail.
Community Contribution
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Sustainability Efforts
Additional Information
Thank you!