HomeMy WebLinkAbout11. Plants Are an Answer_10-01-2020Events RFP 18/19/20/21: Plants Are an Answer
EVENT & APPLICANT OVERVIEW
0. Email contact
nanette@bettyfordalpinegardens.org
1. What is the name of your event/program?
Plants Are an Answer
2. Please select the event category for your RFP.
Education & Enrichment (EE)
3. Is this a new event or program?
Yes
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
No
5. Amount of 2021 funding requested
$30,000
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021?
Yes
5.b. How much funding did you receive from the Vail Town Council for 2021?
70,000
5.c. What type of in-kind did you receive for 2021? Please describe.
Anticipated RETT funding for Garden Maintenance & Upkeep Programs. Not yet approved.
6. Proposed Event/Program Start Date
11/09/2020
7. Proposed Event/Program End Date
10/31/2021
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
11/9-4/3: Self-Guided Snowshoeing
11/16 - 4/30: From Platte to Peak - RMSBA Botanical Illustrations Exhibit
12/1-3/31 (W&Th): Guided Snowshoeing
12/2 - Webinar - John Fielder - Naming Colorado’s Fourteeners
1/13 - Webinar - Dr. Steve Ruskin - Amazing Alice Eastwood (w/ TOV Library)
2/17 - Webinar - Emily Griffoul - Saving the Alpine One Seed at a Time (w/ TOV Library)
3/17 - Webinar - Dr. Chris Ray - Adventures in the Life of a Field Ecologist (w/ TOV Library)
5/31 - 10/2: Plants Are an Answer Family Scavenger Hunt
6/18: Trough Building Workshop
6/23: Webinar - Dr. Ian Miller, Denver Museum of Nature and Science - How Plants Have Adapted Through Deep Time
6/24: Exhibit Grand Opening - Plants Are an Answer
6/24: Outdoor Exhibit Grand Opening: Extraordinary Ecosystems
7/6-8/17 (Tu) - Guided Native Plant Walk
7/7 - 8/19 (W & Th) - Plant-themed Guided Family Activities
7/14: Webinar - Dr. Ken Tape, U. of AK Fairbanks - Tundra be Dammed
7/15: Garden Workshop
7/22: Conservation and Plant Pressing Workshop
8/11: Vail’s First Part-timers - Ute Plant Walk and Paleobotany Workshop
8/12: Garden Workshop
8/18: Webinar - Speaker TBD
8/19: Garden Workshop
10/2: Close of Extraordinary Ecosystems Outdoor Exhibit
10/31: Close of Plants Are an Answer Indoor Exhibit
8. Are your event/program dates set or could they changed?
Event dates are flexible and can be changed
9. Name of person completing the application
Nanette Kuich
9a. Title of person completing the application
Director of Education
10. Provide name of person or entity to whom the funding check will be cut.
Betty Ford Alpine Gardens
11. Mailing Address Street
522 South Frontage Road East
12. City
Vail
13. State
Colorado
14. Zip Code
81657
15. Telephone number
970-476-0103
16. Email address
Nanette@bettyfordalpinegardens.org
17. Event/program and/or organization website
https://bettyfordalpinegardens.org/
18. Number of years organization has been in business
34
19. Organization's Mission Statement
The mission of Betty Ford Alpine Gardens is to deepen understanding and promote conservation of alpine plants and fragile
mountain environments. Our mission aligns with the Town of Vail’s mission to preserve our surrounding natural environment and
to provide citizens and guests with an abundance of recreational and educational opportunities.
20. Organization's Tax Status
Non-Profit (501C-3)
21. If applicable, please attach current State Department of Revenue Certificate with this application.
CO Tax exempt.pdf
22. Does the event or program benefit a charity or organization?
Yes
22a. Please name and describe the beneficiary
Betty Ford Alpine Gardens is the nation's highest botanical garden at 8200', specializing in high elevation plants. The Gardens'
Visitor Center is a family interpretive experience, providing visitors with learning activities, featuring annually themed exhibits
and an alpine house, unique in North America. The Visitor Center is open year-round and provides an educational experience for
guests of all ages at no or low cost.
Plant conservation is an integral part of the mission of Betty Ford Alpine Gardens. A new Conservation Scientist was added to staff
in 2020. Our goal is to inform visitors about the loss of plant and animal diversity around the world and particularly the
vulnerability of the world's high alpine flora and fauna.
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
New
2. Please provide a detailed description of the event/program and its activities.
Plants Are an Answer will be Betty Ford Alpine Gardens’ 2021 year-round annual theme. Based on Project Drawdown’s
comprehensive and positive plan to reverse global warming, BFAG will display 16 stunning panels focused on Drawdown’s plant-
based solutions. There can be a general feeling of hopelessness when it comes to solutions for a changing climate due to
increasing greenhouse gases. Plants Are an Answer gives positive, down-to-earth ways to make an impact.
In Ford Park, the theme will be Extraordinary Ecoregions, highlighting 10 of the “Global 200” ecoregions of exceptional
biodiversity identified by the World Wildlife Fund. We will display outdoor panels that will bring different worldwide ecosystems to
life for visitors and community members who do not have the opportunity or are not physically able to visit these unique areas.
Year-round programs will include eight evening speaker webinars or live events (dependent on Covid protocols) based on the new
annual theme, giving attendees the opportunity to interact with experts in their field. Highlights include Dr. Ian Miller of the
Denver Museum of Nature & Science, an expert on plant adaptations through deep time, and Dr. Ken Tape, who has observed and
documented changes in Alaska’s tundra, including the invasion of beavers - the tundra be dammed!
Workshops, guided activities, family scavenger hunt and always-available self-guided family activities will be designed around the
Plants Are an Answer theme. Two self-guided tour brochures are available and guided activities are designed with Covid protocols
in mind.
Guided snowshoe ecology tours are offered throughout the winter months. Snowshoes are available any time for self-guided
visitor adventures with self-guided brochures. The BFAG Visitor Center is the only facility that offers a winter nature experience
for all ages in Ford Park. Sliding doors allow air circulation and masks are required, following safe Covid procedures.
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
Betty Ford Alpine Gardens facilities and other locations in Ford Park are the planned venue locations.
4. Do you plan to use Vail Recreation District Facilities?
No
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
N/A
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
Use of recyclable materials - banners, paper, etc., Ban use of plastic bags, Remind guests to bring re-usable bags and water
bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public transit to event, Recycling required in all areas of
event, Wastewater will be properly disposed of, Use eco-friendly serving utensils (compostable or recyclable), Ban styrofoam, not
allowed within town limits, Compost food waste, Provide water bottle filling stations
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
Betty Ford Alpine Gardens is a certified Actively Green organization that includes sustainable procedures and practices for all
events and programming. We were awarded the 2020 TOV Business Award for Cleanest Stream with an average diversion rate of
78%. Any waste generated is sorted: trash, recyclables and compost, with every effort to reduce trash to zero percent. New
receptacles are used to make this process flawless in order to keep the cleanest stream. Local vendors are incorporated for
additional needs including food, artists and services. Product buying is guided by a policy for responsible purchases. By learning
about the surrounding mountain environment, participants are engaged in environmental stewardship. Carpooling, TOV and ECO
buses, biking and walking are all encouraged as the best way for access to the Gardens. Water and energy uses are examined in
order to identify any problems and to take immediate action. BFAG stays up to date on eco-friendly innovations and processes in
order to implement them into programs and events.
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
26
2. Number of volunteers needed
20
3. Number of event/program staff
12
4. Estimate of total number of spectators/attendees anticipated
150,000
SCORECARD CRITERIA QUESTIONS
1. EE - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
The exhibit and activities meet the Town of Vail and Betty Ford Alpine Gardens' matching missions of deepening understanding of
the surrounding natural environment. "Plants Are an Answer" will focus on the value plants have in absorbing and reducing
greenhouse gases that affect Vail’s surrounding mountain ecosystems and other important ecoregions around the globe.
2. EE - Brand Fit: How will your event or program support Vail brand identity?
Vail Brand's natural grandeur is a result of being located within mountain environments. Betty Ford Alpine Gardens' goal is to
provide opportunities for visitors and community members to delve more deeply into the unique plants and animals that live in
and depend on these ecosystems, including the Town of Vail.
3. EE - Potential: How will the event or program enhance Leadership Skills: locally, nationally and internationally?
Multiple studies have proven that botanic gardens are a trusted source of accurate scientific information on all topics for the
public, including climate change. The 2021 programs will highlight the scientific and conservation work of Vail's Betty Ford Alpine
Gardens, an internationally recognized botanic garden. BFAG is a leader and author of the 2018 North American Alpine Strategy,
a blueprint for protecting alpine plants and ecosystems in the U.S. and Canada. The strategy is a guide for botanic gardens
worldwide to follow. Visitors and community members can become advocates for threatened ecosystems in their communities
armed with accurate
scientific information obtained at the exhibits and activities at BFAG.
4. EE - Potential: What opportunities does the event or program have to foster a health and wellness reputation for
Vail?
The Gardens provide the perfect opportunity for Vail's guests and citizens to recover from plant blindness, the lack of awareness
of plants in one's own environment. Visits can help with nature-deficit disorder, the idea that human beings, especially children,
are spending less time outdoors resulting in a wide range of behavioral problems, and ecophobia, a feeling of powerlessness to
prevent cataclysmic environmental change. All are increasingly problematic for many people of all ages.
5. EE - Potential: How will the event or program provide opportunities for intellectual dialogues and problem
solving
The exhibits will include drop-in interactive activities for all ages related to a plant's ability to modify increasing carbon emissions
and their effects on all ecosystems. A family discovery tour allows children and their families to work together, following clues
through
the Gardens to find answers to climate-related questions. An evening speaker series provides the audience an opportunity for
intellectual dialog with experts in their related fields.
4. EE - Potential: How will the event or program deliver an educational component?
Betty Ford Alpine Gardens programming is all about education! Through indoor and outdoor exhibits, daily drop-in interactive
activities, family guided activities, discovery tours, workshops and an expert evening speaker series, visitors and community
members are exposed to knowledgeable sources of information on climate change and its effects on worldwide ecosystems. Betty
Ford Alpine Gardens’ 2021 Plants Are an Answer exhibit and activities will create an immersive experience that connects visitors
to ways that plants and individuals can have an impact on changing climate. Presentations, workshops, activities, and a themed
family scavenger hunt plus a children’s farmer’s market are available to all at no or low cost. Free, accessible, ever-changing
lifelong learning opportunities are available for adults, families and children. The BFAG Visitor Center is the only actively staffed
year-round facility in Ford Park.
5. EE - Event Timing: How is it the right event or program at the right time?
Climate change is affecting ecosystems all over the planet. Presently, the North American alpine tundra and other mountain areas
are warming at twice the rate of the rest of the planet. There is no better time to awaken awareness of the environmental
changes that are affecting Vail and other communities of our visitors. Plants Are an Answer will present a positive message with
action steps that can make a difference down to an individual level.
6. EE - Demographic Fit: How will your event/program attract target markets of both visitors and community
members?
Betty Ford Alpine Gardens is one of the few botanic gardens specializing in alpine plants and capable of growing and maintaining
an internationally recognized collection of mountain plants from around the world. All exhibits, activities and events are open to
visitors at no or low cost and are aimed at all age categories. Spanish translated guides of permanent exhibits and self-guided
tours are available to extend ecological knowledge to Spanish-speaking visitors and community members.
7. EE - Community Enrichment: What is the lasting community involvement opportunity and/or lasting community
benefit of the event or program?
The goal of inspiring community members and visitors to take action to preserve all ecosystems from the effects of climate
change and human encroachment is the ultimate benefit of the 2021 Plants Are an Answer programming.
8. EE - Growth Potential: How will the event or program deliver fresh content and enhanced experiences?
There can be a general feeling of hopelessness when it comes to solutions for a changing climate due to increasing greenhouse
gases. Plants Are an Answer gives positive, down to earth ways to make an impact. Many visitors and community members do not
have the opportunity or are not physically able to visit different worldwide ecosystems. The all new for 2021 exhibits, speakers
and activities provide solutions to greenhouse gas emissions and an awareness of unique ecoregions for the visitor.
9. EE - Growth Potential: How will the event or program achieve recognition and drive participation?
Betty Ford Alpine Gardens is #2 on Tripadvisor's Things To Do Top Attractions in Vail behind the Booth Falls hike. The Gardens
again received the Tripadvisor Travelers’ Choice award in 2020 for consistently earning great reviews from travelers and being
ranked within the top 10% of properties on the website. Visitors and community members continue to visit the Gardens and spend
time in Vail because fresh, new exhibits, speakers and activities are presented each year. BFAG thanks CSE and other supporters
for making this possible.
10. EE - Marketing Strength: What is the marketing reach for the event or program? (Reach refers to the total
number of different people or households exposed, at least once, to a medium during a given period.)
The Gardens already host over 100,000 visitors annually. Radio and print advertisement, brochures, social media blasts and
weekly concierge updates are planned for the valley-wide community of 50,000. Colorado's Front Range is also a radio and print
target if CSE funding is acquired to expand marketing reach.
11. EE - Marketing Strength: How will the event or program leverage media and attract donor and sponsorship
support?
Betty Ford Alpine Gardens will send out email newsletters and social media postings to members, donors and visitor databases,
and will write and submit timely and relevant articles and press releases related to the environment, exhibits and speakers to the
Vail Daily and other print and radio media. The impact and professional quality of the exhibits deepens trust for past funders and
is the foundational starting point to bring new donors onboard.
12. EE - Producer Qualifications: Explain the event or program producer’s quality, knowledge and resources to
sustain and grow the event.
Betty Ford Alpine Gardens has been a scientific source of information and event host in the Town of Vail since 1986.
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
9,500
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$100
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$120,000
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
It is Betty Ford Alpine Gardens' policy to direct lodging inquiries to Vail.com and Vail Beaver Creek Central Reservations. The
Gardens' website also lists several Vail hotels as preferred vendors. Tour directors always have plans to stay in nearby Vail hotels
when organizing garden itineraries.
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
CSE funds will be used to offset the direct and marketing costs of $102,878 for exhibits, expert speakers, workshops, and
activities.
2. Please upload the provided complete event/program budget template here.
2021 CSE Budget Template.xlsx
3. What percentage % of the total event/program budget is the CSE being asked to fund?
29
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
Indoor and outdoor signage, workshops and activities would be curtailed. Marketing would be reduced.
5. Should the CSE decide not to support this event/program at all, will it still occur?
Yes
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
1,200
7. Do you intend to host the event or program in Vail beyond 2021?
No
MARKETING
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
2021 CSE Media Plan.xlsx
1. Objectives: What are you trying to accomplish through your marketing efforts?
Marketing objectives are to elevate the Gardens’ reputation as a center for conservation and environmental awareness and
learning, to increase traffic, attendance and attention to events, and, as a result, increase visitor numbers in the Town of Vail.
2. Strategy: How will you meet your objectives?
Summer and winter rack cards describing events and activities will be distributed from BFAG facilities - 3 outdoor kiosks, Visitor
Center, Alpine Treasures Gift Shop, Schoolhouse Gift Shop, and will be provided to Vail Information Centers, member mailings,
concierges, and hotels throughout the Vail Valley. Press releases will be written, and ads placed in the Vail Daily. Content will be
provided to the Town of Vail Things to Do as well as regional websites. Vail Valley concierges and info centers will be updated
weekly, and regional magazines contacted to pitch stories. Emails will be sent regularly to members and guests to raise
awareness of activities and events. There will be social media outreach to local, front range and local audiences and
program/event listings will be placed on the American Public Gardens and American Horticultural Society websites. The BGCI Care
for the Rare app includes Betty Ford Alpine Gardens tours among 10 nationally recognized botanic gardens. Exhibit and
educational materials are always available free of charge for visitors to take away and share.
3. Audience: Who is your audience? (You may choose more than one.)
First time visitors, Returning guests, Primary and Second Homeowners, Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
Informational posters, brochures and flyers will be distributed at the Gardens’ three entrance kiosks, Visitor Center, Alpine
Treasures and Schoolhouse Gift Shops. Concierge Eblast and rack card distribution to lodging and restaurant venues. Branding
opportunities are available for participation, as well as sponsorships and in-kinds. Branding content will be shared with local
merchants’ and social media posts will be re-shared. Flyers will be placed in town, timeshares, churches, and clubs will include
events in newsletters and emails.
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
Print - Local, Print - Regional, Editorial, Radio, Online Event Listings, E-newsletters, Web, Grassroots, Facebook, Instagram,
Posters, Rack Cards, Flyers, Signage – Banners, etc, Co-promotions, Concierge Visits
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
Ellen Lorenz
6b. Telephone Number
970-476-0103
6c. Email Address
info@bettyfordalpinegardens.org
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$71,220
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$1,500
2. Please list your confirmed sponsors or partners.
Frechette Family Foundation and individual donors and underwriters of Betty Ford Alpine Gardens. Potential hotel and restaurant
partners if Covid protocols allow an in-house speaker series rather than webinars.
3. Please explain the potential for additional sponsorships or partners.
Betty Ford Alpine Gardens continuously seeks community partners, foundations and individuals who value the educational
opportunity and sponsorship exposure to over 100,000 summer visitors. Past partners will be re-invited to participate this year
and the Gardens continue to be open to new partnerships that have mission alignment.
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Sponsorship List 2021 (1).docx
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
No
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
Betty Ford Alpine Gardens requests that the CSE consider granting the full $30,000 request if funds are available. BFAG's
visitorship significantly increased in summer 2020 with Vail visitors looking for safe outdoor activities after Covid sheltering in
place. Thanks to the 2020 CSE Grant, BFAG went ahead with planned indoor and outdoor exhibits, guided family activities,
workshops and tours. All were filled to capacity following Covid protocols. Additional funds will allow an expansion of projects in
2021 to answer projected visitor demand. BFAG is always grateful for the support we receive from CSE. This summer was
especially important because we would not have been prepared to offer extensive programming without support. CSE funding will
be especially important in 2021 with the continued uncertainty of Covid going forward.
REQUIRED ATTACHMENTS
References and/or referrals from other communities are required if you do not have a prior history of producing
events in Vail.
Organization rosters naming all officers, board of directors and respective positions as relevant
2020 BFAG Board Members.docx
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
www.bettyfordalpinegardens.org
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
7-15-20 Families in Garden.jpeg
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
7-22-20 Kids Guided ActivitiesSmall.jpeg
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Botanist Expl Visitor.jpg
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be
scheduled over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
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Linked Contact
Nanette Kuich
Number
Events RFP 18/19/20/21: File Attachments
21. If applicable, please attach current State Department of Revenue Certificate with this application.
CO Tax exempt.pdf
2. Please upload the provided complete event/program budget template here.
2021 CSE Budget Template.xlsx
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
2021 CSE Media Plan.xlsx
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Sponsorship List 2021 (1).docx
Organization rosters naming all officers, board of directors and respective positions as relevant
2020 BFAG Board Members.docx
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
7-15-20 Families in Garden.jpeg
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
7-22-20 Kids Guided ActivitiesSmall.jpeg
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Botanist Expl Visitor.jpg
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OR 0160 (02116111)
COLORADO DEPARTMENT OF REVENUE
DENVER CO ao261~013
CERTIFICATE OF EXEMPTION FOR STATE SALES/USE TAX ONLY
USE ACCOUNT NUMBER
for all references
LIABILITY INFORMATION ISSUE DATE
THIS LICENSE IS
NOT TRANSFERABLE 09806779 C 070186 Feb 24 2012
11111111111111111111111111111.11 11111111'1"111111"111 It 11"1111
BETTY FORD ALPINE GARDENS
183 GORE CREEK DR STE 7
VAIL CO 81657-4544
Executive Director
Department of Revenue
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Colorado Department of Revenue
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Colorado Online Sales Tax Filing is available atwww.Colorado.gov/salestax
Additional E-Services for Businesses
The following online services are centrally accessible atwww.TaxColorado.com
on the left side of the page under Online Services>e-File >Business Taxes.
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Attend our free sales tax classes!To sign up,visit:
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Expenses
Event/Program Budget for BFAG Plants Are an Answer
> Expenses
Estimated Actual
Total Expenses $102,878.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rental fees $0.00 Social food + Beverage $2,500.00
Insurance $0.00 Non-social food + Beverage $200.00
Sound/AV $0.00 <insert Other>$0.00
Construction or Equipment $0.00 <insert Other>$0.00
Trash/Composting $0.00 Total $2,700.00 $0.00
Utilities $0.00
Labor $0.00 Program/Lodging Estimated Actual
Traffic Control $0.00 Entertainment $0.00
Banners - Printing & $500.00 Speaker Honoraria $2,500.00
Signage $0.00 Travel $0.00
Exhibit Activities and Development $39,520.00 Hotel for Speakers $1,000.00
Activities Coordination $6,720.00 Indoor Exhibit Materials $12,000.00
Exhibit Host $10,483.20 Outdoor Exhibit Panels $6,500.00
Workshop Dev & Coord $1,164.80 Family Activities $2,400.00
<insert Other>$0.00 Spanish Translations $690.00
Total $58,388.00 $0.00 Total $25,090.00 $0.00
Marketing Estimated Actual Prizes Estimated Actual
Advertising - Radio $2,500.00 Prizes $0.00
Advertising - Print $10,700.00 Cash Purse $0.00
Advertising - Social Media $200.00 Total $0.00 $0.00
Public Relations $0.00
Sales Team Expenses $0.00
Media TV, Production & Distribution $0.00
Expenses
Graphic Design $0.00
Website $0.00
Collateral Materials $0.00
Printing $0.00
Exhibit Brochures $1,000.00
Event Brochures $1,000.00
Brochure Distribution $800.00
<insert Other>$0.00
<insert Other>$0.00
Total $16,200.00 $0.00
Marketing Estimated Actual
Telephone/Internet $0.00
Photography $0.00
Transportation $0.00
Permit Fees $0.00
Postage/Shipping $500.00
In Kind Trades $0.00
Supplies-Office or Other $0.00
Demographic Survey $0.00
Sales Tax $0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $500.00 $0.00
Income
Event/Program Budget for BFAG Plants Are an Answer
> Income
Estimated Actual
Total Income $103,420.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
40 Adults @ $15.00 $600.00
0 Children @ $0.00 $0.00
60 Members $10.00 $600.00
0 <Insert Other> @ $0.00 $0.00
$1,200.00 $0.00
Programs/Advertising
Estimated Actual Estimated Actual
0 Covers @ $0.00 $0.00
0 Half-pages @ $0.00 $0.00
0 Quarter-pages @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Exhibitors/vendors
Estimated Actual Estimated Actual
0 Large booths @ $0.00 $0.00
0 Med. booths @ $0.00 $0.00
Small booths @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
<Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
Income
$0.00 $0.00
Revenue from other items
Estimated Actual Estimated Actual
0 Cash Sponsorships @ $0.00 $0.00
0 In Kind Sponsorships @ $0.00 $0.00
0 Donations @ $0.00 $10,500.00
0 CSE Funding @ $0.00 $30,000.00
0 Grants @ $0.00 $20,000.00
0 Individual Donors & Underwriters $0.00 $35,000.00
0 Frechette Intern Grant $0.00 $6,720.00
0 <Insert Other> @ $0.00 $0.00
$102,220.00 $0.00
Summary
Event/Program Budget for BFAG Plants Are an Answer
> Profit - Loss Summary
Estimated Actual
Total income $103,420.00 $0.00
Total expenses $102,878.00 $0.00
Total profit (or loss)$542.00 $0.00
Estimated Actual
$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
Total income
Total expenses
Sheet1
BFAG Plants Are an Answer Event Dates October November December January March April May June July August September
Audience Details Medium Size Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4
Event Media Plan Event Benchmarks
Local (Eagle County)Weekly Ad Frequency
Vail Welcome Centers Visitors Event Pr digital display/ne daily Daily Daily Daily
Print Ad Local/VisitorsEvent Pr Print 1/4 page 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
Print "things to do"Local/VisitorsEvent Pr Print listing 1 Daily 1 1 1 2 3 2 3 3 5 6 5 5 5 5 5 5 5 5 5
Vail Daily entertainment calenLocal/VisitorsEvent Pr Digital listing 1 1 1 1 2 3 2 3 3 5 5 5 5 5 5 5 5 5 5 5
Vail Daily press releases Local/VisitorsEvent Pr Print TBD 1 1 1 1 1 1 1 1 1 1 1 1 2 1
Everygreen Print Mag Local/VisitorsGardens Print TBD
Ford Park kiosks Local/VisitorsEvent Pr Print Varyin DAILY
Colorado
CPR Front Range Gardens Radio :20
CPR Digital Radio Front Range Gardens Digital Radio
Social Local/VisitorsEvent Pr Post/Event 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
wolf
webinar
exhibit
installa
tion
Wreat
h
worksh
op
14ers
webina
r
Scaven
ger
hunt
starts
plant
walk
starts
plant
sale
2
exhibit
s open
webina
r
Family
Activiti
es start
expert
speake
r
worksh
op
worksh
op &
speake
r
worksh
op
Betty Ford Alpine Gardens
2021 Garden Funding Opportunities
Sponsorship Project Sponsorship Amount ($)
Alpine World – Interactive Play Station at Education Center 1000
Bird Watching Program & Activities 2000
Betty’s Market Sponsor 2000
Scientific Upgrades for Plant Identification 3000
Chefs in the Gardens Summer Series (6 events) 3000
Expert Workshop Summer Series (6 events) 3000
Après in the Gardens Speaker Series (4 events) 4000
Member Breakfast & Exhibit Grand Opening 4000
Conservation Strategy Toolkit Development for
Botanical Gardens & Educators 6000
Butterfly Launch 7500
Scientific Plant Database 8000
Seed Collection Project 10,000
Alpine House Steward 10,000
Exhibit – Plants are An Answer Silver Sponsor 20,000
Intern Program Mentorship 10,000 SPONSORED
Outdoor Inspiration Panels – Extraordinary Ecoregions 10,000
Winter Adventure Snowshoe Program 10,000
Conservation Intern 12,000
Summer Volunteer Program 15,000
Exhibit – Plants Are an Answer Gold Sponsor 30,000
Rooftop Terrace Outdoor Family Classroom 100,000
Some projects are available for partial sponsorship.
Contact Melissa Ebone for additional details on any project listed above.
We are so grateful to partner with you for this upcoming season.
970-476-0103 ext 5 and melissa@bettyfordalpinegardens.org
Betty Ford Alpine Gardens
2020 Board of Trustees & Staff
183 Gore Creek Drive, Suite 7
Vail, CO 81657
Board of Trustees
BFAG Staff
Betty Ford
Honorary Director in Memoriam
Nicola Ripley
Executive Director
Helen Fritch
President Emerita in Memoriam
Melissa Ebone
Development Director
Susan Frampton
President
Nanette Kuich
Director of Education
Kathy Borgen Nicholas Courtens
Curator of Plant Collections
Kelly Bronfman Ellen Lorenz
Operations Manager
Pedro Campos Emily Griffoul
Conservation Scientist
Holly Elliott Colin Lee
Horticulturist
Jeanne Fritch Susan Swimm
Gift Shops Manager
Sheika Gramshammer Jeri Powles
Volunteer Coordinator
Dick Liebhaber
Jenny Maritz
Jen Mason
Mary Beth Ottley
Liz Paxson
June Rosetti
Gwen Scalpello
Attachment: 7-15-20-Families-in-Garden.jpeg
Attachment: 7-22-20-Kids-Guided-ActivitiesSmall.jpeg
Attachment: Botanist-Expl-Visitor.jpg
Contacts: Nanette Kuich
First Name:
Nanette
Last Name:
Kuich
Linked User Form
Nanette@bettyfordalpinegardens.org
2019 CSE Reviews: 18539413
Name Attachments
18539413 No
18539414 No
18539415 No
18539416 No
18539417 No
18539418 No
18539419 No
18539420 No
18539421 No
18539422 No
18539423 No
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Linked Events 2019
Plants Are an Answer
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esaeger@vailgov.com
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Plants Are an Answer
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alisonw@vailchamber.org
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Plants Are an Answer
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williambarrydavis@gmail.com
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Plants Are an Answer
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kimnewbury@gmail.com
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2019 CSE Reviews: 18539417
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Plants Are an Answer
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mvalenti@vailresorts.com
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2019 CSE Reviews: 18539418
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Plants Are an Answer
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markgordonvail@gmail.com
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2019 CSE Reviews: 18539419
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Plants Are an Answer
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rkundolf@msn.com
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Plants Are an Answer
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sbiszantz@gmail.com
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2019 CSE Reviews: 18539421
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Plants Are an Answer
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mvlaar@vailgov.com
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2019 CSE Reviews: 18539422
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Plants Are an Answer
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mmiano@vailgov.com
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2019 CSE Reviews: 18539423
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jgross@vailgov.com
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