HomeMy WebLinkAbout16. Vail Mountaineer Hockey Club_s Avalanche Alumni Weekend_10-01-2020Events RFP 18/19/20/21: Vail Mountaineer Hockey Club's Avalanche Alumni Weekend
EVENT & APPLICANT OVERVIEW
0. Email contact
tsutter1112@gmail.com
1. What is the name of your event/program?
Vail Mountaineer Hockey Club's Avalanche Alumni Weekend
2. Please select the event category for your RFP.
Community, Recreation & Cultural (CRC)
3. Is this a new event or program?
No
3a. How much was your event or program funded in 2020?
$5,000
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
No
5. Amount of 2021 funding requested
$10,000
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021?
Yes
5.b. How much funding did you receive from the Vail Town Council for 2021?
5.c. What type of in-kind did you receive for 2021? Please describe.
They have not made their decision yet.
6. Proposed Event/Program Start Date
09/10/2021
7. Proposed Event/Program End Date
09/12/2021
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
These are the dates we are planning on at this point, but with the pandemic, we may need to pivot again. Last year, we were
discussing the possibility of changing the weekends so as to minimize conflicts, but because we've had to postpone the 2020
event due to indoor event size limitations, we can't use this year's event as a guide to whether a different weekend would be
better suited for Avalanche Alumni availability.
8. Are your event/program dates set or could they changed?
Event dates are flexible and can be changed
9. Name of person completing the application
Trista Sutter
9a. Title of person completing the application
Fundraising Director
10. Provide name of person or entity to whom the funding check will be cut.
Vail Mountaineer Hockey Club
11. Mailing Address Street
PO Box 2591
12. City
Edwards
13. State
Colorado
14. Zip Code
81632
15. Telephone number
9703932121
16. Email address
tsutter1112@gmail.com
17. Event/program and/or organization website
www.vailmountaineers.com
18. Number of years organization has been in business
45
19. Organization's Mission Statement
The Vail Mountaineer Hockey Club (VMHC) is dedicated to teaching the sport of hockey both recreationally and competitively
through the principals of fair play, respect and sportsmanship with an emphasis on fun, the development of character and the
individual potential of hockey players in a safe and healthy environment.
20. Organization's Tax Status
Non-Profit (501C-3)
21. If applicable, please attach current State Department of Revenue Certificate with this application.
CertificateOfFactOfGoodstanding09-23-20.pdf
22. Does the event or program benefit a charity or organization?
Yes
22a. Please name and describe the beneficiary
The Vail Mountaineer Hockey Club is a non-profit youth hockey organization that was started in 1975. VMHC provides youth
hockey opportunities for all ability levels in the Eagle County area for both boys and girls. In addition to individual and team skills
development, the Mountaineers seek to create an environment where all members embrace the values of the "whole" child
including such life skills as sportsmanship, mutual respect, responsibility, teamwork and friendship. Our teams include both
competitive travel teams and recreational in-house programs and we work to instill the principals of respect and sportsmanship in
these teams while emphasizing fun in a safe and healthy environment. The purpose of the club is to sponsor and operate an
organization of youth players and families following guidelines, rules, regulations and policies of USA HOCKEY, the state affiliate,
Colorado Amateur Hockey Association (CAHA) and respective VMHC member leagues.
The VMHC is one of the region's premier youth non-profit entities which provides a material on-going benefit for local youth, local
businesses and the community at-large. Currently, we provide a world-class experience for approximately 200 players and
families within the Vail Valley. Through our scholarship fund, called The Gift of Hockey, we are dedicated to bringing children who
cannot afford the sport of hockey into our organization for a chance to do what they love and develop as both and athlete and a
young adult.
The program has established a fiscal policy, which mandates that 60% of program fees be generated through player registration.
The remaining 40% is "subsidized" through various fundraising initiatives. As such, we are highly dependent on partnerships
within the community and our volunteers, and in these unprecedented times, that is more true than ever before. Funding
requests are submitted to support ongoing efforts to create a program of excellence for the youth of our community.
The club works closely with both Mountain Recreation and the VRD (Vail Recreation District) who manage the ice rink facilities in
Eagle and Vail. The club purchases ice time at both of these ice rinks and strives to maintain a geographic balance to the program
throughout the valley. In addition, the club provides coaching assistance to these organizations for their in-house hockey
programs.
Hockey is a wonderful sport for all ages. For 45 years, the club's programs have created great experiences for our skaters,
coaches, and families. In order to ensure that that continues, we are working closely with the Eagle County Public Health officials
and government officials alike to creatively and safely support the physical and mental health and wellness of our hockey-loving
valley's youth. We look forward to continuing to encourage involvement in youth hockey and welcoming new generations
of players into the club that we have no doubt will make memories that will last a lifetime.
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
Existing
1a. How many years has the event or program been produced in Vail?
3
1b. Please describe the location(s) of the event or program in previous years.
In 2017, our Top Shelf Casino Night was hosted at Donovan Pavilion. It was our first year hosting an event of it's kind. In 2018,
Top Shelf Casino night became one part of a weekend of events called Pucks, Parks, and Poker. In it's inaugural year, everything
was held at Dobson Ice Arena.
Last year, we changed the name to Avalanche Alumni Weekend and kicked things off on September 13. Top Shelf Casino Night
was held on Friday, two youth hockey clinics coached by Avalanche Alumni were held on Saturday, a Meet and Greet at Grey Salt
in Solaris was held on Saturday, and the Avalanche Alumni vs. Vail Yeti hockey game was held on Saturday evening. We also
covered tee time costs at the Vail Golf Club for 5 foursomes on Sunday, 9/15/19. This included golf enthusiasts from our group of
Avalanche Alumni and staff as well as interested sponsors.
This year, we were slated to host the event at Dobson the weekend of September 11. Due to COVID and the limitations of event
sizes, the event was postponed. We are still hopeful to find a weekend during the current hockey season to host our Avalanche
Alumni Weekend, but cannot move forward without guidance from Public Health and the State of Colorado.
2. Please provide a detailed description of the event/program and its activities.
Avalanche Alumni Weekend takes place the second weekend of September each year (under normal circumstances). We kick if
off on Friday nights at Dobson with our Top Shelf Casino Night that features gambling, food, custom merchandise for sale, a DJ,
and an incredible silent auction that usually raises over $20,000.
On Saturday, our Mountaineer coaches team up with the Avalanche Alumni to get on the ice for two separate youth hockey
clinics. That afternoon we hold a Meet and Greet with Avalanche Alumni at Grey Salt in Solaris, where hockey fans from all over
can chat with and take photos with their favorite players and announcers. On Saturday evenings we end on a high note with an
exciting hockey game that features not only the Avalanche Alumni facing off against the Vail Yeti, but includes Jake Schroeder
singing the national anthem, Kyle Keefe and Marc Moser of Altitude TV and radio doing the announcing and commentating, six Ice
Patrol members, and even Bernie, their mascot. New last year, Avalanche Alumni Hall-of-Famer, Joe Sakic laced up his skates and
joined the rest of the guys on the ice, including well-known Avalanche Alumni players like John-Michael Liles (Vail Resident and
VMHC Board Member), Pierre Turgeon, Cody McLeod, Peter Budaj, Stephane Yelle and Duvie Wescott (who literally said in 2019:
we can't wait to get back up to Vail, it's paradise up there!).
Because the players and Avalanche staff alike have had such memorable experiences at our event, the Colorado Avalanche
Alumni Association has already confirmed their continued partnership with us and we plan to work together with them whenever
we are given the go-ahead to reschedule it for the current hockey season.
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
As our county, state, and country are appropriately focused on keeping our citizens and communities safe, our event for 2020 had
to be postponed. We do hope to host it at some point during the current hockey season and then will start planning for 2021. In
a world without restrictions due to COVID, we plan to host Avalanche Alumni Weekend as we have in the past. Details below for
what that would look like if we are able to move forward:
9/10/21 - Top Shelf Casino Night at Dobson Ice Arena (potentially 6-10pm)
9/11/21 - Daytime- youth hockey clinics with VMHC coaches and Avalanche Alumni at Dobson Ice Arena (potentially 12-3pm),
Meet and Greet with the Avalanche Alumni at Grey Salt in Solaris (potentially 12-3pm)
9/11/21 - Evening- Avalanche Alumni vs the Vail Yeti in a hockey game at Dobson Ice Arena (potentially 7-10pm)
9/12/21 - Host interested Avalanche players and staff, as well as high-level sponsors at the Vail Golf Club.
We would also like to discuss our options with the Town of Vail on where to hold a FREE street hockey initiative called Game On
that would be organized in conjunction with our partner, the Colorado Avalanche Alumni Association, during Avalanche Alumni
Weekend. Game On is the Colorado Avalanche's fully-mobile street hockey initiative, with the main goal of growing the game with
kids of all ages. It is a fully funded program by NHL Industry Growth Fund. Each participant receives an Avalanche-branded street
hockey stick and ball upon completion of their session and is able to play inside the mobile-inflatable bumpers that measure
approximately 50x20 feet, although the dimensions can be modified to fit any area. In 2018, they had 10,000 sticks and balls in
their inventory. They also have a pick-up truck and 26-ft trailer that is fully branded for the Avalanche, that shows up to all of
these events as well as an inflatable A (the Colorado Avalanche logo) that measures at least 20 feet high and 20 feet wide for kids
can practice their shooting into. We would like to find an appropriate location, near to Dobson, for this fun off-shoot of our
weekend of events. We would like it to be located near to foot traffic and in either Vail Village or Lionshead. The most suitable
time and location would be during the day on 9/11 in front of Dobson with the north side of the bus roundabout re-routed to the
south side of the roundabout after securing TOV special permits approval. With this location, we could host our youth hockey
clinics on the ice inside of Dobson, and host the family-friendly street hockey initiative on the concrete in front of Dobson at the
same time, drawing people to spend the afternoon in Vail. If we are unable to secure the area in front of Dobson, we would
request to use the Solaris rink during the day on 9/11, if available.
4. Do you plan to use Vail Recreation District Facilities?
Yes
4a. Please attach letter or email confirmation from Vail Recreation District if using VRD facilities.
Letter from Jared regarding AAW 2021.pdf
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
n/a
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
Remind guests to bring re-usable bags and water bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public
transit to event, Enforce no idling policy for staff and guests, Recycling required in all areas of event, Use eco-friendly serving
utensils (compostable or recyclable), Provide water bottle filling stations, Provide secure bike parking area
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
Recycling dispensers are utilized at Dobson Ice Arena for any events there. Our VMHC hockey players, as well as our clinic
participants, are encouraged to bring their own water bottles and if needed, fill up at the water bottle stations at Dobson. In an
effort to reduce our carbon footprint, we promote the use of both public and private group transportation and carpools. Our
Board of Directors is very conscious about the impact on the environment and primarily communicates via email and digital
attachments instead of unnecessarily printing out our agenda and documentation for meetings and board communication. Our
Fundraising Director values environmental sustainability as well and when able has chosen to focus on sending documentation via
email for sponsorship requests and correspondence instead of printing out a seven-page packet for each potential sponsor.
However, VMHC's leadership would be open to ideas to show our commitment to environmental sustainability, and we would
welcome guidance from the TOV on how we can do better in this area.
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
350
2. Number of volunteers needed
50
3. Number of event/program staff
2
4. Estimate of total number of spectators/attendees anticipated
1,400
SCORECARD CRITERIA QUESTIONS
1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your
event/program will bring to Vail
150
2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail
10
3. Estimate the number of international guests your event/program will bring to Vail
0
4. How will your event/program increase sales tax in Vail?
In 2019, our Avalanche Alumni Weekend brought in 64 Avalanche Alumni staff, players and their families who all drove in using
their own vehicles, from the front range. We booked 17 rooms at the Antlers, 7 rooms at the Evergreen Lodge in Lionshead for the
weekend, and 1 room at the Four Seasons Vail for Saturday night. Our guests bought food and drinks at Yeti's grind, Vendetta's,
Shakedown, Starbucks, Bol, Remedy, Bridge Street Bar, Red Lion, Antlers, Altitude Bar and Grill and Tavern on the Square.
Players, members, and guests gathered at Grey Salt in Vail and spent almost $5000 at our Meet and Greet and over the
weekend. We covered tee time fees for 5 Sponsor and Avalanche Alumni foursomes to spend the day on 9/15, playing golf, as well
as eating and drinking at the Vail Golf Club.
5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
With a vision to make Vail a premier International Mountain Resort and a mission to 'grow a vibrant, diverse economy and
community and preserve our surrounding natural environment, providing our citizens and guests with exceptional services and an
abundance of recreational, cultural and educational opportunities,' it is clear that the Vail Mountaineer Hockey Club and it's
Avalanche Alumni Weekend are both in alignment with the Town of Vail's priorities. At our core, the VMHC offers recreational
opportunities to approximately 200 local families through youth hockey, while providing the Gift of Hockey scholarship programs
for
those who are unable to afford the associated costs. We are dedicated to educating hockey players, parents and families about
the life skills of sportsmanship, mutual respect, responsibility, teamwork and friendship and emphasize character development of
the whole child. We have provided events that encourage non-locals to visit our vibrant community and have done so for 45
years.
We also share your TOV mission by our commitment to vibrancy in the 4th of July Parade. Each year we enter an Award Winning
Float in our category. VMHC players are proud to walk in the parade, hand out candy, and wave our colors to show our Vail
Mountaineer pride.
Whether our members and guests visit Vail for our tournaments, league games, practices, clinics, or fundraising events, we are
vested in supporting the development of healthy youth in the beauty of the mountains that our membership calls home and are
grateful to the Town of Vail for providing opportunities for non-profits like us to thrive.
6. CRC - Brand Fit: How will your event or program support the Vail brand identity?
The Town of Vail has established itself as a Premier International Mountain Resort Community with the values of Respect, Trust,
Integrity, Innovation, Collaboration, and Environmental Stewardship, and the Vail Mountaineer Hockey Club proudly supports that.
Our one-of-a-kind town is represented in our own brand identity and values, not only because we share those values in our own
mission, vision and value system, but we honor it in both our name and our logo. Our teams are comprised of hockey players
from up and down Eagle County from Gypsum to East Vail, but we have "Vail" in our name and feature it in our logo for a reason -
we
recognize it's significance and are proud to support it. We are the biggest customer of Dobson Arena, spending over $60,000 a
year in ice payment and dasher boards; we bring in hockey players, fans and families who may not otherwise visit our town; we
work to collaborate with brands like the Colorado Avalanche and other front range businesses to bring awareness to our
community; and we plan to continue this and much more for our next 45 years.
7. CRC - Event Timing: How is it the right event/program at the right time?
The Avalanche Alumni Weekend has established a working relationship with the Colorado Avalanche Alumni Association who had
been interested in collaborating with a mountain town since things ended between their organization and Aspen. In email
correspondence in 2018 between their representative and our Fundraising Director, Trista Sutter, we were told: "And just so you
know, the Avs are extremely excited to work with Vail on this very special weekend for our guys. We look forward to making Vail's
weekend even better 'than it was in Aspen'. And that comes from the top of our organization." Last year, I received a text from
their coordinator saying: "It's the perfect event for our alumni association! The guys continually look forward to it each year and
have nothing but positive remarks afterwards. This event, especially this year's, is helping us grow our association which will lead
to more opportunities for our guys and local communities." These comments not only demonstrate their excitement about the
event, but also show that we ARE the premier mountain resort town and the timing is perfect to engage the Avalanche Alumni
and foster our relationship for years of partnership to come. In addition, even though we have had to make the difficult decision to
cancel our September 2020 plans for Avalanche Alumni Weekend, the Avalanche Alumni Association is very much still looking
forward to making it work during the 2020-2021 hockey season when we are (hopefully) given the go-ahead. They are not
deterred and still remain just as excited about our partnership as they were the first year.
8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and
community members?
The Avalanche Alumni Weekend event draws in local community members and hockey fans from across the region by giving them
the chance to support youth hockey while rubbing elbows with some of Colorado's favorite NHL players. In 2019, not only were we
able to
appeal to Vail Yeti fans who were excited to come out and support them, thus getting them out on the town on a slow Saturday
night in mid-September, but we were able to secure a larger roster of past NHL players, including Joe Sakic!
9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new
programming, entertainers, adding additional days and activities.)
In partnering with the Colorado Avalanche Alumni Association for Avalanche Alumni Weekend, we brought and will continue to
bring an entire weekend of new activities that had not been featured in Vail prior to 2017. Last year, the roster of Avalanche
Alumni players was elevated to include Peter Budaj, Cody McLeod, and most notably, Joe Sakic and we hope to continue to add to
this list each year. We'd love to find a weekend that didn't conflict with Oktoberfest so that we could feature the Av's Game On
Initiative and possibly take some of our events to Solaris and the heart of the Vail Village.
10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration?
For Avalanche Alumni Weekend, we are lucky enough to have INCREDIBLE parent volunteers who helped with plans and ideas
from the start of planning through the day of each event. Last year, they rallied together to help our volunteer Fundraising
Director execute the details and did so with a supportive and celebratory spirit. Some of those details included involving the
Avalanche's Ice Patrol and Bernie, the Avalanche's mascot, Jake Schroeder (he sings the National Anthem at Avalanche games)
and getting Kyle Keefe and Marc Moser up here to get our crowd excited during Casino Night and the hockey game. Being that
our fundraising is for the benefit of our children, we made sure that the kids were included and felt a sense of fun and pride in
helping us raise money for
the club. They participated in super fun relay races during the first intermission of the Avalanche Alumni vs. Yeti hockey game
and walked through the crowds asking guests for donations in exchange for a puck for our Chuck-a Puck competition during the
second intermission. We also added a few fun opportunities that we will undoubtedly continue in years to come. First, Grey
Salt in Solaris hosted a Meet and Greet for fans to meet their favorite NHL alumni and get autographs and pictures. Stacey Gillett,
the owner of Grey Salt, hired a DJ and provided food and drinks and fans as far as the front range showed up. One of them
reached out to Trista Sutter following the weekend to thank her for setting it up as she was able to meet her "celebrity crush" -
Marc Moser! We also decided to auction off the opportunity for 3 lucky people to act as Guest Coaches and not only sit on the Avs
bench during the game, but also give speeches to the players in the locker room between periods. One of them was only 12 years
old! Additionally, 5 lucky youth hockey players were given the chance to skate on the ice during pre-skate before the game, and
stand with the Avalanche Alumni players during the singing of the National Anthem. The parents and kids couldn't stop smiling
because it was such a special moment.
11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more
marketing questions in a future section. (Reach refers to the total number of different people or households
exposed, at least once, to a medium during a given period.)
In 2019, our Avalanche Alumni weekend of events was promoted via the following outlets: Vail Daily ads for 3 weeks leading up to
the
event (reach = an estimated 40,000 readers per day), Radio spots that ran for 3 weeks and 2 interviews on KZYR, Posts on
Colorado Avalanche Facebook FanPages (Colorado Avalanche Fans with 18,381 members, Avs Family with 1454 members,
Colorado Avalanche Territory with 903 members, and Colorado Avalanche Avs Fans Forum with 366 Members), Posts on local
Facebook groups (Vail Moms with 5893 members, Vail Mommies with 667 members, Eagle County Classifieds with 26,328
members, Breck Buy & Sell with 10,098 members, Promotion of the event on www.VailMountaineers.com and our social media
accounts. Community flyers placed in local business windows and community bulletin boards, including recreation centers, Grey
Salt, Perch, Skipper and Scout, Yeti's Grind, Dobson, Vail Health, and over 50 other locations from Vail to Gypsum. Instagram
posts (@TristaSutter had 237k followers and an average of 20,000 views per story), Twitter posts (@Avalanche posted on 8/31/19
and 9/14/19 to 493k followers with all posts mentioning Vail; John-Michael Liles - @hoosierjm26- he posted multiple times to 64.3
followers; Marc Moser @marcmosertv posted multiple times to 18.9k followers; Kyle Keefe - @kylekeeftv- posted multiple times to
9,960 followers; Avalanche Amateur Hockey @COHockeyAvs posted on 9/3/19 to 129 followers, Darwin McCutcheon
@OwnBeaverCreek posted on 9/4/19 and shared with 109 followers.)
We know we were able to reach as far as Massachusetts as our silent auction received high bids from an Avalanche Fan there.
12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract
sponsorship support?
Over the two years of 2018 and 2019, VMHC implemented a successful multi-level sponsorship program for Avalanche Alumni
Weekend with consistent sponsors and a system for our silent auction during Top Shelf Casino night and registration for the
weekend of events. Each year, we strive to improve our event but are proud to have established a baseline and are able to focus
on the priorities of obtaining sponsorship and getting the word out via our Fundraising Director and parent volunteers' contacts in
the regional
media world. We also intend to leverage the success of the event with the Avalanche Alumni and work closely with them to push
out the event to their following.
13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to
sustain and grow the event.
Trista Sutter was elected to the Vail Mountaineer Hockey Club Board of Directors in April, 2018 after serving as the hockey
manager for her son Max's first hockey team during the 2017-2018 season. She was then appointed as the Fundraising Director
by the board and began to learn about her duties in May 2018, which included planning all fundraising events, grant writing,
marketing, and securing rink board sponsorships. Trista has served the community in numerous committees and boards over the
past 18 years, taking part in philanthropic event planning as a community member for the Black Diamond Ball; participant of the
Star Dancing Gala; TedxVail speaker; judge, host, and designer of Project Funway; model in GirlPowHer fashion show; host of
Evening of the Stars; host and featured participant of the Vail Undressed Calendar; trustee for the Education Foundation of Eagle
County; board of directors for SheLift; and numerous roles at Eagle County schools including serving on the 3A Finance
Accountability group, Wild West Days committee, Avon Elementary School PTA and Accountability groups and the committee to
hire the Avon Elementary School Principal; as well as attending dozens of local events, like the Vail Veterans Program event at the
Vail Fire Station. She has worked with Vail Resorts as an ambassador to the Vail valley after appearing on ABC's hit prime time
show as the original "Bachelorette". On the finale that aired in 2003, Trista was engaged to Ryan Sutter (who recently retired from
Vail Fire after 17 years of service) in which 31
million viewers tuned in to watch. They have been featured on multiple "The Bachelor" and "The Bachelorette" specials since
then, getting married at Rock Resort's Ranch Mirage in December, 2003 and renewing their vows at SaddleRidge in Beaver Creek
in December 2013. They have also brought numerous television productions to the Vail valley, including the Travel Channel for
"Trista and Ryan's Honeymoon Hotspots", HGTV for a pilot called "Rocky Mountain Reno", and Gatorade's "Inside Endurance"
series. Trista has worked in marketing for the past 18 years, building connections in the worlds of public relations, television,
radio, non-profits, and social media advertising, that she utilizes for VMHC and their fundraising events. She is proud to call the
Vail Valley home, and can't imagine raising her children, Max and Blakesley, anywhere else. In addition, Trista is lucky enough
to be backed by the support of dozens of parent volunteers and friends, both locally and regionally, who generously offer their
time and expertise from the worlds of graphic design, marketing, event planning and non-profit work.
13. CRC - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to
changing public health orders.
Over the past 7 months, we have all had to adapt to a new normal and our organization and events are no different. We work
closely with public health officials and community partners on determining the best way to ensure the safety of our members
while advocating for the benefits of youth sports on their mental and physical health and well-being, and will continue to do so.
Our partner for this event, the Avalanche Alumni Association understands the obstacles we face with limited numbers and social
distancing because we are all in this together. They share our hope that we will be able to host the event with key Avalanche
Alumni members and once we are given the green light, we will work hard to produce an event that will build on the success of
past years, regardless of the date.
13. EE - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing
public health orders.
n/a
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
60
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$140,000
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$140,000
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
For the 2019 Avalanche Alumni Weekend event, the VMHC partnered with Evergreen Lodge in addition to Antlers in Lionshead due
to
their proximity to Dobson, which was the venue for all of our events. The Antlers was our primary location for Avalanche Alumni
and their families while the Evergreen Lodge was where the Staff stayed for the weekend. Joe Sakic was booked at the Four
Seasons Vail for Saturday night. When we marketed the event on Avalanche Fan Facebook Fan Groups, we listed the Evergreen
Lodge's code for the weekend and encouraged out-of-towners to book there. These were the only options provided to inquiring
guests or in facebook outreach. We hope to continue our relationship with Antlers and Evergreen Lodge and will work closely with
them to keep track of bookings for that particular weekend.
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
The $10,000 being requested in this grant will go to cover the $10,000 appearance fee paid to the Colorado Avalanche Alumni
Association. Their involvement in our Avalanche Alumni Weekend event is crucial as it was the reason we were able to garner the
interest and attendance that we did as well as many of the sponsorships. Approximately 1,100 people came out to watch them
play against the Vail Yeti in 2019 and we consider that a significant success, especially with numerous local events taking place in
the Vail Valley as well as the start of the Colorado Avalanche Training Camp in Denver. We would not have been able to raise
even close to the almost $55,000 that we raised without their support, assistance and participation. We would greatly appreciate
the financial assistance to cover their fees as our expenses were much higher last year due to the popularity of the event and the
subsequent increase in the number of Avalanche Alumni, staff, and their families who attended.
2. Please upload the provided complete event/program budget template here.
Avalanche Alumni Weekend Profit Loss.pdf
3. What percentage % of the total event/program budget is the CSE being asked to fund?
25
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
In the event that all COVID restrictions will be lifted in 2021, the Avalanche Alumni Weekend event for will remain in place even if
funding comes in at a lower amount than requested because we value our partnership with the Colorado Avalanche Alumni
Association and want to continue to provide our locals with this unique and exciting opportunity while raising funds to support
youth hockey in the valley. VMHC will continue to diversify funding streams by seeking out additional fundraising opportunities,
an individual donor base, corporate sponsors, and grant opportunities. VMHC will continue in its mission to serve youth in the
valley, which is clearly in alignment with the TOV, regardless of the CSE funding.
5. Should the CSE decide not to support this event/program at all, will it still occur?
Yes
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
55,000
7. Do you intend to host the event or program in Vail beyond 2021?
Yes
7a. How many years beyond 2021?
4+
7b. Do you anticipate requesting funding from the CSE for 2022?
Yes
MARKETING
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Avalanche Alumni Weekend Profit Loss.pdf
1. Objectives: What are you trying to accomplish through your marketing efforts?
The VMHC does not currently have an official event marketing plan as we run these events utilizing parent volunteers. The club
has strategies and procedures in place to ensure success, as well as a strong volunteer base of professional families supporting
the club in various ways. Every year we assess the capabilities of our team staff and volunteers, then construct a plan that
leverages the individual and collective strengths of all. Bottomline, our goal is to spread the word about our fundraising events to
surrounding mountain towns and the front range in order to raise the funds we need to support our membership, provide
scholarships, and grow the sport of hockey.
2. Strategy: How will you meet your objectives?
With a successful two years of Avalanche Alumni Weekend completed in 2018 and 2019, we plan on implementing a similar plan
(when allowed) with a fresh focus on marketing, awareness, and sponsorships thanks to a committed Fundraising Director, Board
of Directors, Executive Director, Director of Hockey Operations and a strong, engaged parent volunteer base.
3. Audience: Who is your audience? (You may choose more than one.)
First time visitors, Returning guests, Primary and Second Homeowners, Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
We were lucky enough to call Antlers Vail and the Evergreen Lodge our lodging partners at this year's Avalanche Alumni
Weekend. The Avalanche Alumni and their families resided there all weekend, experiencing what Vail Village and Lionshead have
to offer in terms of dining, bars, shopping, free transportation, and recreation at Dobson.
We began a fruitful partnership with Grey Salt in Solaris where we hosted a Meet and Greet, helping to draw all our guests to the
heart of the Vail Village.
We also set the players and VIPs up with a dinner at Vendetta's in the village and hope to secure further restaurant, bar and
merchant partnerships for our 2021 event to not only provide a draw for our visiting attendees, but to bolster revenue for our
local businesses.
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
Print - Local, Print - Regional, Radio, Television, Online Event Listings, E-newsletters, Web, Grassroots, Facebook, Instagram,
Twitter, Flyers, Signage – Banners, etc, Co-promotions, Partnerships, Local Vail Businesses
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
Mike McCormack - Uncommon Communications
6b. Telephone Number
970-485-5847
6c. Email Address
mikemac@uncommoncommunications.net
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$42,150
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$60,000
2. Please list your confirmed sponsors or partners.
ACE Security
Active Energies
Alan McLean
Alpine Builder’s Hardware
Alpine Lumber
Altitude Radio
Ambition Custom Apparel
Antlers Vail
Arrigoni Woods
Avon Bakery and Deli
Berich Masonry
Bob’s Place
Brixton Arms
Burke Harrington Construction
Castle Peak Dental
Colorado Car Company
Dean Johnson Management
Denton Advisory Group/Berkshire Hathaway
DJensen Electric
Elevated Dental
Epic Promise
ETown
Evergreen Lodge
First Bank
Gourmet Cowboy
Grey Salt
Ground Control Concrete
HomeLight
Impact Graphics
JP Trucking
Kevin Milbery
KH Webb
KZYR
Maria Anjier
McMahan & Associates
Mountain Beverage
Mountain Limousine
Primary Colors Painting
Regatta Premium Mixers
Robert Mondavi
Rose Petals
Royal Bank of Canada
Sauce on the Creek
Ski Town All Stars
Slope Design
Smile Doctors
Southern Wine & Spirits
Steadman Phillippon
Synergy Systems
Town of Vail
Turtle Bus
US Foods
Vail Brewing Company
Vail Custom Builders
Vail Daily
Vail Honeywagon
Vail Summit Orthopedics
Vail Valley Rolfing
Vail Yeti
Vendetta’s
WERKS Auto
3. Please explain the potential for additional sponsorships or partners.
We intend to utilize the connections of the Colorado Avalanche Alumni, Trista Sutter (our Fundraising Director), and the marketing
and event-planning expertise of our families, to take us to the next level. Our hope is to finalize sponsorship levels early in 2021
and send them out earlier than we have in the past. We realize that the key to our growth is steady emphasis on the cultivation of
local partnerships. We feel that this area is already a strength, but by the same token, it's also an area of focus for future
development.
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Avs Alumni Weekend Sponsorship Packet.pdf
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
No
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
As a nonprofit, we have been hard hit by the current pandemic. In order to provide hockey to the youth of our valley, we
respectfully request that consideration is given not only to the events we are applying for (Avalanche Alumni Weekend and
Sportsmanship Tournament), but also to the club in general. As we are the largest consumer of Dobson Ice Arena and bring local
valley residents as well as non-locals to Vail to play hockey or support a hockey player, our club significantly impacts the Vail
economy and will continue to do so as long as we are able.
REQUIRED ATTACHMENTS
2020 Event Recap
Avalanche Alumni Weekend Profit Loss.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant
VMHC 2020 Board of Directors and Officers.doc
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
https://www.vailmountaineers.com
https://www.facebook.com/VailMountaineerHockey/
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Avs Alumni Weekend Sponsorship Letter.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
2019 Avalanche Alumni Weekend Flyer.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
VMHC-AvsAlumniThankYouAd.pdf
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be
scheduled over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
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come back to work on it again.
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submit.
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the Menu page and click "Submit Request". You will receive a confirmation
email once your application has been submitted.<---
Linked Contact
Trista Sutter
Number
Events RFP 18/19/20/21: File Attachments
21. If applicable, please attach current State Department of Revenue Certificate with this application.
CertificateOfFactOfGoodstanding09-23-20.pdf
4a. Please attach letter or email confirmation from Vail Recreation District if using VRD facilities.
Letter from Jared regarding AAW 2021.pdf
2. Please upload the provided complete event/program budget template here.
Avalanche Alumni Weekend Profit Loss.pdf
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Avalanche Alumni Weekend Profit Loss.pdf
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Avs Alumni Weekend Sponsorship Packet.pdf
2020 Event Recap
Avalanche Alumni Weekend Profit Loss.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant
VMHC 2020 Board of Directors and Officers.doc
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Avs Alumni Weekend Sponsorship Letter.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
2019 Avalanche Alumni Weekend Flyer.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
VMHC-AvsAlumniThankYouAd.pdf
Avalanche Alumni Weekend Expenses
Item Details 2018 2019
Alcohol in locker room Jared charging us just his cost $78.00 n/a
Alpine Party Rentals Chairs, coat rack, high top tables $787.83 $582.22
Amazon Accordian folder $14.99, Mints/wristbands/readers
$66.29, wine glasses $156.06
n/a $237.34
Antlers CAAA & Staff Rooms $4891.55 $6760.40
Avalanche Alumni Fee $10,000 $10,000
Bartender Fees $28/hour per bartender (included in alcohol sales in
Profits)
n/a n/a
Bracelets Check in at game $10.99 $37.88
Brill Insurance Liability for Casino Night $608.00 $608.00
Colorado Casino Nights Casino Tables, DJ, Dealers, Stage $8100 $6075
Cookie Goody Bags Caron donated all but ribbons $39.49 n/a
Copper Mugs 50 x $10.50 + shipping/tax $543.34 n/a
Dinner before game Plates, napkins, bowls, drinks ($24.49) $61.46 n/a
Drycleaning Linens $400.00 n/a
Evergreen Lodge Avs staff rooms n/a $1687.50
Four Seasons Joe Sakic’s room n/a $510.57
Golf for Avs/Sponsors $79/pp $948.00 $1312.01
Gourmet Cowboy Catering at Casino Night $1807.00 $1984.00
Gypsum Printers Sponsor Board ($59.08) $59.08 $63.26
Jerseys Trick Threads n/a $329.40
Lights Costco $399.92 n/a
Marketing Social Media Boosts-reached 3029 people, 35 clicks on
link to buy, 3 new page likes and had 2 shares
$50.00 n/a
Printing Flyers Copy Copy- $32 (Putnam), $110 (Scheidegger) $142.00 n/a
Quiet Kat n/a $1899
Security at Game ACE $350.00 $600
School Auction Registration, Check In, Silent Auction $1000 $1500
Shipping Send Matt Robillard 2 winning items n/a $14.20
Ski Town All Stars Hats n/a $1200
Supplies Velcro (D.Rahe) - $39.37, Mints - $24.07 (Bean) $63.44 $28.41
Vail Rec District Dobson Rental $3,700 $3700
Welcome Baskets $70 -Tyra; $201.60 - Lara $271.60 $200.00
WOW Events Forsberg Puck ($120), Landeskog jersey ($199),
Arenado baseball ($175), Rantanen puck with case ($55)
$549.00 $640.00
Casino Night Total $13,252.85
Total $35,930.70 $39,969.19
Avalanche Alumni Weekend Potential Profit
Event $ per Ticket/Reg Details 2018 2019
Alcohol Sales - game 10% of all sales in ‘18 Donated in ‘19 $675.00 $2750.00
Avs/Yeti Game - Cash ticket
sales
$25/adult, $15/child $3340.00 $2610.00
Avs/Yeti Game - CC ticket
sales
SchoolAuction $2255.00 n/a
Casino Night Bar Earnings n/a $1628.00
Casino Night Chips $10 for $100 worth of
chips or $50 for 2,
$500 vouchers
$1090.00 n/a
Casino Night Earnings Mugs, vouchers,
hats
n/a $1271.00
Casino Night Tickets at the
door
SchoolAuction $260.00 n/a
Chuck-a-Puck $5/puck or $10 for 3 $500 to 2018
winner. $300 to
2019 winner
$965.00 $1450.00
Copper Mugs $30/mug - 4 charged
on School Auction
$25/each $120.00 n/a
Donations SchoolAuction $266.15 n/a
Grey Salt n/a $500.00
Hats/Jerseys - Cash n/a $365.00
Online Ticket Sales -
Pre-event
Eventzilla: $60/p,
$100/pc for CN;
$35/child for clinics -
47 for younger, 30 for
older = $2695;
$25/adult, $15/child
for hockey game
SchoolAuction20
19 = CN, clinics,
game
$17,390.00 $16315.00
Silent Auction SchoolAuction n/a $20,386.02 $23,643.00
Sponsors $41,200.00 $42,150.00
Water n/a $39.00
Total $87,947.17 $92,721.00
Total Profit 2018 = $52,016.47
Total Profit 2019 = $52,751.81
Avalanche Alumni Weekend Expenses
Item Details 2018 2019
Alcohol in locker room Jared charging us just his cost $78.00 n/a
Alpine Party Rentals Chairs, coat rack, high top tables $787.83 $582.22
Amazon Accordian folder $14.99, Mints/wristbands/readers
$66.29, wine glasses $156.06
n/a $237.34
Antlers CAAA & Staff Rooms $4891.55 $6760.40
Avalanche Alumni Fee $10,000 $10,000
Bartender Fees $28/hour per bartender (included in alcohol sales in
Profits)
n/a n/a
Bracelets Check in at game $10.99 $37.88
Brill Insurance Liability for Casino Night $608.00 $608.00
Colorado Casino Nights Casino Tables, DJ, Dealers, Stage $8100 $6075
Cookie Goody Bags Caron donated all but ribbons $39.49 n/a
Copper Mugs 50 x $10.50 + shipping/tax $543.34 n/a
Dinner before game Plates, napkins, bowls, drinks ($24.49) $61.46 n/a
Drycleaning Linens $400.00 n/a
Evergreen Lodge Avs staff rooms n/a $1687.50
Four Seasons Joe Sakic’s room n/a $510.57
Golf for Avs/Sponsors $79/pp $948.00 $1312.01
Gourmet Cowboy Catering at Casino Night $1807.00 $1984.00
Gypsum Printers Sponsor Board ($59.08) $59.08 $63.26
Jerseys Trick Threads n/a $329.40
Lights Costco $399.92 n/a
Marketing Social Media Boosts-reached 3029 people, 35 clicks on
link to buy, 3 new page likes and had 2 shares
$50.00 n/a
Printing Flyers Copy Copy- $32 (Putnam), $110 (Scheidegger) $142.00 n/a
Quiet Kat n/a $1899
Security at Game ACE $350.00 $600
School Auction Registration, Check In, Silent Auction $1000 $1500
Shipping Send Matt Robillard 2 winning items n/a $14.20
Ski Town All Stars Hats n/a $1200
Supplies Velcro (D.Rahe) - $39.37, Mints - $24.07 (Bean) $63.44 $28.41
Vail Rec District Dobson Rental $3,700 $3700
Welcome Baskets $70 -Tyra; $201.60 - Lara $271.60 $200.00
WOW Events Forsberg Puck ($120), Landeskog jersey ($199),
Arenado baseball ($175), Rantanen puck with case ($55)
$549.00 $640.00
Casino Night Total $13,252.85
Total $35,930.70 $39,969.19
Avalanche Alumni Weekend Potential Profit
Event $ per Ticket/Reg Details 2018 2019
Alcohol Sales - game 10% of all sales in ‘18 Donated in ‘19 $675.00 $2750.00
Avs/Yeti Game - Cash ticket
sales
$25/adult, $15/child $3340.00 $2610.00
Avs/Yeti Game - CC ticket
sales
SchoolAuction $2255.00 n/a
Casino Night Bar Earnings n/a $1628.00
Casino Night Chips $10 for $100 worth of
chips or $50 for 2,
$500 vouchers
$1090.00 n/a
Casino Night Earnings Mugs, vouchers,
hats
n/a $1271.00
Casino Night Tickets at the
door
SchoolAuction $260.00 n/a
Chuck-a-Puck $5/puck or $10 for 3 $500 to 2018
winner. $300 to
2019 winner
$965.00 $1450.00
Copper Mugs $30/mug - 4 charged
on School Auction
$25/each $120.00 n/a
Donations SchoolAuction $266.15 n/a
Grey Salt n/a $500.00
Hats/Jerseys - Cash n/a $365.00
Online Ticket Sales -
Pre-event
Eventzilla: $60/p,
$100/pc for CN;
$35/child for clinics -
47 for younger, 30 for
older = $2695;
$25/adult, $15/child
for hockey game
SchoolAuction20
19 = CN, clinics,
game
$17,390.00 $16315.00
Silent Auction SchoolAuction n/a $20,386.02 $23,643.00
Sponsors $41,200.00 $42,150.00
Water n/a $39.00
Total $87,947.17 $92,721.00
Total Profit 2018 = $52,016.47
Total Profit 2019 = $52,751.81
2019 Vail Mountaineer Hockey Club Avalanche Alumni Weekend
Sponsorship Packet
Events include:
Friday, September 13 | 6-10 pm
Top Shelf Casino Night
Saturday, September 14
Youth Hockey Clinics Run by Avalanche Alumni | 11 - 3 pm
Meet & Greet at Grey Salt in Solaris | Time TBD
Avalanche Alumni vs Vail Yeti Hockey Game | 7 pm
Sunday, September 15
Golf Opportunity with Avs Alumni at Vail Golf Club | TBD
All events held at Dobson Ice Arena, unless otherwise specified
Please consider supporting youth hockey in the Vail Valley!
Event Sponsorship Options for
Businesses & Individuals
•Presenting Sponsor Recognition on all advertising, media, signage & email blasts (including Save
the Date, Step & Repeat; Local and Regional Radio, Newspaper, & TV Spots; Mentions on 5 Vail
Valley Partnership Newsletter Articles on VMHC)
•Corporate Banner displayed with priority placement throughout all weekend events
•Presenting Sponsor Recognition by Announcer at all announced events of weekend
•Three 1 bedroom rooms at sponsored Vail hotel for Friday & Saturday nights ( $1500+) *
•Transportation for 12 from sponsored Vail hotel to all weekend events
•Logo advertisement on Dobson Rink Zamboni for 2019-20 season ($15,000) **
•Logo advertisement on Dobson Rink Board from January 2020 - January 2021 ($1800) **
•In-ice logo advertisement at Eagle Rink for 2019-2020 season ($3000) **
•12 tickets to Top Shelf Casino Night ($600)
•$250 Casino Night Chip Voucher for 12 people
•Clinic Jersey and admission to hockey clinic run by Avalanche Alumni for 5 children ($150)
•Priority/Featured placement as Presenting Sponsor on all Clinic Jerseys
•12 adult tickets to Avalanche Alumni vs Vail Yeti hockey game ($300)
•12 drink coupons at Avalanche Alumni vs Vail Yeti hockey game
•Guest Coach Opportunity for one on Avalanche Alumni Bench during Hockey Game (Priceless!)
•Round of Golf for Three to play in Foursome with available Avalanche Alumni of your choice at Vail Golf Club on 9/15 ($400+)
•Priority Logo Placement on VailMountaineers.com Home & Sponsor Page for 2019-20 VMHC
hockey season with recognition as Presenting Sponsor of Avalanche Alumni Weekend
•Mutually agreed upon Social Media Posts on:--Vail Mountaineers handles on Instagram, Facebook, and Twitter (@vmhchockey and
@vailmountaineerhockey)--Colorado Avalanche handles ***--Trista Sutter on Instagram, Twitter, & Facebook @TristaSutter (300k+ combined followers)--John-Michael Liles Twitter handle @hoosierjm26 (64k+ followers)
•Logo advertisement potential on 400 Sponsor-provided goody bags for Casino Night
•Logo advertisement potential on 400 Sponsor-provided items for Casino Night
Presenting Sponsor
$30,000
•Sponsor Recognition on all advertising, media, signage & email blasts (including Save the Date, Step & Repeat; Radio, Local and Regional Newspaper, & TV Spots; Mentions on 5 Vail Valley Partnership Newsletter Articles on VMHC)
•Sponsor Recognition by Announcer at all announced events of weekend
•Two 1 bedroom rooms at sponsored Vail hotel for Friday & Saturday nights ($1000+) *
•Transportation for 10 from sponsored Vail hotel to all weekend events
•Logo advertisement on Dobson Rink Board from January 2020 - January 2021 ($1800) **
•In-ice logo advertisement at Eagle Rink for 2019-2020 season ($3000) **
•Logo advertisement on Eagle Rink Board from January 2020 - January 2021 ($1800) **
•10 tickets to Top Shelf Casino Night ($500)
•$250 Casino Night Chip Voucher for 10 people
•Clinic Jersey and admission to hockey clinic run by Avalanche Alumni for 4 children ($120)
•Priority/Featured placement of Logo on all Clinic Jerseys
•10 adult tickets to Avalanche Alumni vs Vail Yeti hockey game ($250)
•10 drink coupons at Avalanche Alumni vs Vail Yeti hockey game
•Round of Golf for Three to play in Foursome with Avalanche Alumni at Vail Golf Club on 9/15 ($400+)
•Priority Logo Placement on VailMountaineers.com Sponsor Page for 2019-20 VMHC hockey season
•Mutually agreed upon Social Media Posts on:--Vail Mountaineers handles on Instagram, Facebook, and Twitter (@vmhchockey and@vailmountaineerhockey)--Trista Sutter on Instagram, Twitter, & Facebook @TristaSutter (300k+ combined followers) --John-Michael Liles Twitter handle @hoosierjm26 (64k+ followers)
•Logo advertisement potential on 400 Sponsor-provided goody bags for Casino Night
•Logo advertisement potential on 400 Sponsor-provided items for Casino Night
Stanley Cup Sponsor
$15,000
Conn Smythe Sponsor
$8,000
• Sponsor Recognition on Save the Date, Sponsor Board at all events with 2 mentions on Vail Valley Partnership Newsletter Articles on VMHC
• Sponsor Recognition by Announcer at all announced events of weekend
•One 1 bedroom room at sponsored Vail hotel for Friday & Saturday nights ($500+) *
• Transportation for 8 from sponsored Vail hotel to Casino Night
•Logo advertisement on Dobson Rink Board from January 2020 - January 2021 ($1800) **
•Logo advertisement on Eagle Rink Board from January 2020 - January 2021 ($1800) **
•8 tickets to Top Shelf Casino Night ($400)
• $250 Casino Night Chip Voucher for 8 people
• Clinic Jersey and admission to hockey clinic run by Avalanche Alumni for 3 children ($90)
• Placement of Logo on all Clinic Jerseys
•8 adult tickets to Avalanche Alumni vs Vail Yeti hockey game ($200)
•8 drink coupons at Avalanche Alumni vs Vail Yeti hockey game
• Round of Golf for Four at Vail Golf Club on 9/15 ($400)
• Logo Placement on VailMountaineers.com Sponsor Page for 2019-20 VMHC hockey season
• Mutually agreed upon Social Media Posts on Vail Mountaineers handles on Instagram, Facebook, and Twitter (@vmhchockey and @vailmountaineerhockey)
Hat Trick Sponsor
$5,000
• Sponsor Recognition on Sponsor Board at all events and 1 mention on Vail Valley Partnership Newsletter Articles on VMHC
• Sponsor Recognition on Roulette table at Casino Night
•One 1 bedroom room at sponsored Vail hotel for Friday OR Saturday night ($250+) *
• Logo advertisement on Dobson Rink Board from January 2020 - January 2021 ($1800) **
•6 tickets to Top Shelf Casino Night ($300)
• $100 Casino Night Chip Voucher for 6 people
• Clinic Jersey and admission to hockey clinic run by Avalanche Alumni for 2 children ($60)
• Placement of Logo on all Clinic Jerseys
•6 adult tickets to Avalanche Alumni vs Vail Yeti hockey game ($150)
•6 drink coupons at Avalanche Alumni vs Vail Yeti hockey game
• Round of Golf for Three to play at Vail Golf Club on 9/15 ($300)
•Logo Placement on VailMountaineers.com Sponsor Page for 2019-20 VMHC hockey season
Power Play Sponsor
$3,000
• Sponsor Recognition on Sponsor Board at all events
• Sponsor Recognition on Craps table at Casino Night
• Logo advertisement on Eagle Rink Board from January 2020 - January 2021 ($1800) **
•4 tickets to Top Shelf Casino Night ($200)
• $100 Casino Night Chip Voucher for 4 people
•Clinic Jersey and admission to hockey clinic run by Avalanche Alumni for 1 child ($30)
• Placement of Logo on all Clinic Jerseys
• 2 adult tickets and 2 child tickets to Avalanche Alumni vs Vail Yeti hockey game ($80)
•2 drink coupons at Avalanche Alumni vs Vail Yeti hockey game
• Round of Golf for Two to play at Vail Golf Club on 9/15 ($200)
• Logo Placement on VailMountaineers.com Sponsor Page for 2019-20 VMHC hockey season
• Sponsor Recognition on Sponsor Board at all events
• Sponsor Recognition on Blackjack table at Casino Night
•Logo advertisement at Dobson above vending machines for 2019-20 season ($300) **
•4 tickets to Top Shelf Casino Night ($200)
• $100 Casino Night Chip Voucher for 2 people
• Placement of Logo on all Clinic Jerseys
•2 adult tickets and 1 child ticket to Avalanche Alumni vs Vail Yeti hockey game ($65)
•2 drink coupons at Avalanche Alumni vs Vail Yeti hockey game
• Round of Golf for Two to play at Vail Golf Club on 9/15 ($200)
• Logo Placement on VailMountaineers.com Sponsor Page for 2019-20 VMHC hockey season
Midget Sponsor
$2,000
Bantam Sponsor
$1,000
• Sponsor Recognition on Sponsor Board at all events
• Sponsor Recognition on Poker table at Casino Night
• 2 tickets to Top Shelf Casino Night ($100)
• $100 Casino Night Chip Voucher for 2 people
• Placement of Logo on all Clinic Jerseys
• 2 adult tickets and 1 child ticket to Avalanche Alumni vs Vail Yeti hockey game ($65)
•2 drink coupons at Avalanche Alumni vs Vail Yeti hockey game
•Round of golf for One at Vail Golf Club on 9/15 ($100)
•Logo Placement on VailMountaineers.com Sponsor Page for 2019-20 VMHC hockey season
Peewee Sponsor
$500
Squirt Sponsor
$250
• Sponsor Recognition on Sponsor Board at all events
• 2 tickets to Top Shelf Casino Night ($100)
• $50 Casino Night Chip Voucher for 2 people
• Placement of Logo on all Clinic Jerseys
•2 adult tickets to Avalanche Alumni vs Vail Yeti hockey game ($50)
•One drink coupon at Avalanche Alumni vs Vail Yeti hockey game
• Logo Placement on VailMountaineers.com Sponsor Page for 2019-20 VMHC hockey season
• Sponsor Recognition on Sponsor Board at all events
•1 tickets to Top Shelf Casino Night ($60)
• $50 Casino Night Chip Voucher
• Placement of Logo on all Clinic Jerseys
•1 adult ticket to Avalanche Alumni vs Vail Yeti hockey game ($25)
• Logo Placement on VailMountaineers.com Sponsor Page for 2019-20 VMHC hockey season
Good Karma Sponsor
$100
• Sponsor Recognition on Sponsor Board at all events
•1 adult ticket to Avalanche Alumni vs Vail Yeti hockey game ($25)
• Good Karma (and tax write off)!!!
*Limited Availability. First come, first serve**Pending Rink Approval & Availability If Eagle Rink, logo in by 9.1.19 ***Pending approval by Colorado Avalanche
YES! I WOULD LIKE TO SUPPORT THE VAIL MOUNTAINEER HOCKEY CLUB!
!I would like to Sponsor at the level checked off below. (Please fill out all requested information and email or mail completed form via instructions below)
!Instead of coming in as an Avalanche Alumni Weekend Sponsor, I would like to advertise mybusiness on a Rink Board at Dobson Ice Arena from January 2020 to January 2021 & will submitpayment of $1800 as a new sponsor (to cover fees for the year and creation of the board) or $1500as a continued sponsor (to cover fees for the year).
!Instead of coming in as an Avalanche Alumni Weekend Sponsor, I would like to advertise mybusiness on a Rink Board at the Eagle Ice Rink from January 2020 to January 2021 & will submitpayment of $1800 as a new sponsor or $1500 as a continued sponsor.
!I would like to support the Vail Mountaineers with a tax-deductible donation of $__________.
!I would like to attend one or more events. Please send me ticket information via my email below.
!I would like to Sponsor VMHC through a trade opportunity or provide item(s) for your Silent Auction.(Please contact Trista Sutter via email at fundraising@vailmountaineers.org)
SPONSOR INFORMATION
Business Name: _________________________________________________________________
Contact Person: _____________________________ Contact Phone: ______________________
Mailing Address: __________________________________________________________________
Email Address: _____________________________________________________________________
!Check enclosed, payable to The Vail Mountaineer Hockey Club & sent to Vail Mountaineers,PO Box 2591, Edwards, CO 81632
!I have sent money via Paypal to paypal@vailmountaineers.org
!Charge my credit card (information below) for the full amount
CREDIT CARD INFORMATION
Name on the Card: ________________________________________________________________
Card Number: ____________________________________________________________________
Exp. Date: __________ CCV: ______
Billing Address: ______________________________________________________________________
Please send high-resolution logo via pdf or jpg to Trista Sutter at fundraising@vailmountaineers.org
for inclusion in marketing materials.
Retain a copy of this form as your tax-deductible receipt.
The Vail Mountaineer Hockey Club is a Non-Profit 501(c) 3 Organization. Tax ID # 84-0779148
PRESENTING SPONSOR at $30,000 MIDGET SPONSOR at $2,000
STANLEY CUP SPONSOR at $15,000 BANTAM SPONSOR at $1,000
CONN SMYTHE SPONSOR at $8,000 PEE WEE SPONSOR at $500
HAT TRICK SPONSOR at $5,000 SQUIRT SPONSOR at $250
POWER PLAY SPONSOR AT $3,000 GOOD KARMA SPONSOR at $100
METHOD OF PAYMENT
Avalanche Alumni Weekend Expenses
Item Details 2018 2019
Alcohol in locker room Jared charging us just his cost $78.00 n/a
Alpine Party Rentals Chairs, coat rack, high top tables $787.83 $582.22
Amazon Accordian folder $14.99, Mints/wristbands/readers
$66.29, wine glasses $156.06
n/a $237.34
Antlers CAAA & Staff Rooms $4891.55 $6760.40
Avalanche Alumni Fee $10,000 $10,000
Bartender Fees $28/hour per bartender (included in alcohol sales in
Profits)
n/a n/a
Bracelets Check in at game $10.99 $37.88
Brill Insurance Liability for Casino Night $608.00 $608.00
Colorado Casino Nights Casino Tables, DJ, Dealers, Stage $8100 $6075
Cookie Goody Bags Caron donated all but ribbons $39.49 n/a
Copper Mugs 50 x $10.50 + shipping/tax $543.34 n/a
Dinner before game Plates, napkins, bowls, drinks ($24.49) $61.46 n/a
Drycleaning Linens $400.00 n/a
Evergreen Lodge Avs staff rooms n/a $1687.50
Four Seasons Joe Sakic’s room n/a $510.57
Golf for Avs/Sponsors $79/pp $948.00 $1312.01
Gourmet Cowboy Catering at Casino Night $1807.00 $1984.00
Gypsum Printers Sponsor Board ($59.08) $59.08 $63.26
Jerseys Trick Threads n/a $329.40
Lights Costco $399.92 n/a
Marketing Social Media Boosts-reached 3029 people, 35 clicks on
link to buy, 3 new page likes and had 2 shares
$50.00 n/a
Printing Flyers Copy Copy- $32 (Putnam), $110 (Scheidegger) $142.00 n/a
Quiet Kat n/a $1899
Security at Game ACE $350.00 $600
School Auction Registration, Check In, Silent Auction $1000 $1500
Shipping Send Matt Robillard 2 winning items n/a $14.20
Ski Town All Stars Hats n/a $1200
Supplies Velcro (D.Rahe) - $39.37, Mints - $24.07 (Bean) $63.44 $28.41
Vail Rec District Dobson Rental $3,700 $3700
Welcome Baskets $70 -Tyra; $201.60 - Lara $271.60 $200.00
WOW Events Forsberg Puck ($120), Landeskog jersey ($199),
Arenado baseball ($175), Rantanen puck with case ($55)
$549.00 $640.00
Casino Night Total $13,252.85
Total $35,930.70 $39,969.19
Avalanche Alumni Weekend Potential Profit
Event $ per Ticket/Reg Details 2018 2019
Alcohol Sales - game 10% of all sales in ‘18 Donated in ‘19 $675.00 $2750.00
Avs/Yeti Game - Cash ticket
sales
$25/adult, $15/child $3340.00 $2610.00
Avs/Yeti Game - CC ticket
sales
SchoolAuction $2255.00 n/a
Casino Night Bar Earnings n/a $1628.00
Casino Night Chips $10 for $100 worth of
chips or $50 for 2,
$500 vouchers
$1090.00 n/a
Casino Night Earnings Mugs, vouchers,
hats
n/a $1271.00
Casino Night Tickets at the
door
SchoolAuction $260.00 n/a
Chuck-a-Puck $5/puck or $10 for 3 $500 to 2018
winner. $300 to
2019 winner
$965.00 $1450.00
Copper Mugs $30/mug - 4 charged
on School Auction
$25/each $120.00 n/a
Donations SchoolAuction $266.15 n/a
Grey Salt n/a $500.00
Hats/Jerseys - Cash n/a $365.00
Online Ticket Sales -
Pre-event
Eventzilla: $60/p,
$100/pc for CN;
$35/child for clinics -
47 for younger, 30 for
older = $2695;
$25/adult, $15/child
for hockey game
SchoolAuction20
19 = CN, clinics,
game
$17,390.00 $16315.00
Silent Auction SchoolAuction n/a $20,386.02 $23,643.00
Sponsors $41,200.00 $42,150.00
Water n/a $39.00
Total $87,947.17 $92,721.00
Total Profit 2018 = $52,016.47
Total Profit 2019 = $52,751.81
VAIL MOUNTAINEER HOCKEY CLUB
2020 Board of Directors and Officers
Jeff Place - term exp: 2022
o Officer: President
o CDYHL/CAHA Rep.
Blake Putnam - term exp: 2021
o Officer: Vice President
o Chair of Disciplinary Committee
John-Michael Liles - term exp: 2021
o Officer: Treasurer
Kevin Sharkey- term exp: 2022
o Secretary
Trista Sutter - term exp: 2023
o Fundraising Director
Kristi Hill- term exp: 2021
o Registrar
o Squirt Age Group Director
Karl Borski- term exp: 2022
o Girls Age Group Director
Tom Corrigan – term exp: 2023
o PeeWee Age Group Director
Matt Gennett – term exp: 2023
o Bantam Age Group Director
Non-Voting Participants
o Kristi Scheidegger – Executive Director
o Dave Bishop - Director of Hockey
o Jared Binicki – Vail Recreation District
Representative
o Sheryl Staten – Mountain Recreation
Representative
o Tanya Dixon- Safe Sport Coordinator
o Kristi Scheidegger - Administrative and
Communications
May 2019
Dear Friend of Vail Mountaineers,
Our hockey club is thrilled to announce our second annual Avalanche Alumni Weekend, scheduled
for September 13 and 14, 2019. We hope to build on the success of 2017’s Top Shelf Casino Night,
and 2018's Pucks, Pars and Poker with a continued partnership with The Colorado Avalanche Alumni
Association! Well-known NHL players, including Vail Valley resident and VMHC board member,
John-Michael Liles, will be joining in on each of our weekend festivities and working with us to offer
unique experiences and valuable opportunities for each of our sponsors.
Top Shelf Casino Night kicks everything off at 6 pm on Friday, September 13, giving locals and
visitors alike, the chance to rub elbows with some of Colorado’s most beloved professional hockey
players. During the day on Saturday, children from Squirt to Midget levels will get the chance to
skate with the pros at hockey clinics run by the Avalanche Alumni and some of Vail Mountaineers
respected coaches. From there, the premiere men's retailer in Vail, Grey Salt, will be hosting a meet
& greet for the community and that night, we’ll get to watch the guys in action as they play an
exciting game against our own semi-pro team, the Vail Yeti. To close things out, high-level sponsors
will be able to play a scenic round of golf with the Avalanche Alumni on the Vail course.
As a non-profit, we rely on the generosity of corporate sponsors and individual donors to provide an
exceptional hockey experience for youth in the Vail Valley. We are dedicated to instilling traits of fair
play, respect, and sportsmanship, in both our recreational and competitive athletes, and strive to
cultivate individual potential in a safe and healthy environment. Through this weekend, as well as the
club’s annual Sportsmanship Tournament that takes place each fall, we are able to directly offset
program fees for nearly 200 local families, while providing critical funding for the club’s scholarship
and outreach programs.
In the Sponsorship Packet, I’ve outlined specific sponsorship levels. They offer a wide array of value-
driven and VIP packages for our exciting weekend of events, but know that I am more than happy to
customize a sponsorship that is tailored to what you find most valuable in order to support what is
most valuable to us...our kids!
Thank you, in advance, for your consideration and please be in touch with any questions.
With Gratitude,
Trista Sutter
Fundraising Director , Vail Mountaineer Hockey Club
fundraising@vailmountaineers.org
Thank youThank you
TO ALL OUR SPONSORS FOR MAKING THE
VAIL MOUNTAINEER HOCKEY CLUB’SAVALANCHE ALUMNI WEEKENDa true success
✦
✦✦
Contacts: Trista Sutter
First Name:
Trista
Last Name:
Sutter
Linked User Form
tsutter1112@gmail.com
2019 CSE Reviews: 21175973
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