HomeMy WebLinkAbout19. Vail Lacrosse Tournament 2021_10-01-2020Events RFP 18/19/20/21: Vail Lacrosse Tournament 2021
EVENT & APPLICANT OVERVIEW
0. Email contact
vailcoloradolacrosse@gmail.com
1. What is the name of your event/program?
Vail Lacrosse Tournament 2021
2. Please select the event category for your RFP.
Community, Recreation & Cultural (CRC)
3. Is this a new event or program?
No
3a. How much was your event or program funded in 2020?
$5,000
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
No
5. Amount of 2021 funding requested
$10,000
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021?
No
6. Proposed Event/Program Start Date
06/21/2021
7. Proposed Event/Program End Date
06/23/2021
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
8. Are your event/program dates set or could they changed?
Event dates cannot be changed
9. Name of person completing the application
Kristen Cooley
9a. Title of person completing the application
Tournament Director
10. Provide name of person or entity to whom the funding check will be cut.
Colorado Lacrosse, LLC
11. Mailing Address Street
3157 S Dallast Ct
12. City
Denver
13. State
Colorado
14. Zip Code
80210
15. Telephone number
3039100669
16. Email address
vailcoloradolacrosse@gmail.com
17. Event/program and/or organization website
https://www.vaillacrossetournament.com
18. Number of years organization has been in business
26
19. Organization's Mission Statement
The Vail Lacrosse Tournament laid down its roots in the Vail Valley in they year 1995. Our mission is to not only provide youth
teams, from across the nation, great competition; but, feel it's imperative to give our youth athletes a space to build lasting
memories, learn team building skills, and attend a family oriented event.
20. Organization's Tax Status
For Profit
21. If applicable, please attach current State Department of Revenue Certificate with this application.
22. Does the event or program benefit a charity or organization?
Yes
22a. Please name and describe the beneficiary
We support ALS. The ALS Association Rocky Mountain Chapter’s mission is to improve the quality
of life for ALS patients and their families and to provide support services to help them manage
throughout the progression of the disease. The Rocky Mountain Chapter provides care, comfort,
and a community that links patients and families to others who share this common struggle. The Vail Lacrosse Tournament asks
players and teams to compete in friendly competition to raise awareness. We also send donation links to families and have held
virtual auctions for the cause. At the end of each year, Vail lacrosse Tournament makes a donation of their own to the cause.
Learn more at www.alsarockymountain.org.
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
Existing
1a. How many years has the event or program been produced in Vail?
26
1b. Please describe the location(s) of the event or program in previous years.
Vail Lacrosse Tournament occupies all athletic fields in the Vail Valley [Vail Mnt School, Ford Field, Vail Rugby Field, Eagle Vail
fields]
2. Please provide a detailed description of the event/program and its activities.
Known as the highest altitude tournament in the country, the Vail Lacrosse Tournament is a family-friendly competition, drawing
nearly 2,000 players and 3,000 spectators to the Vail Valley!
The Vail Lacrosse Tournament laid down its roots in Vail in 1995, just as Lacrosse was picking up name recognition and
momentum nationally. One of the few high-altitude tournaments of its kind, the event draws participants from around the country
to compete while taking in the gorgeous Vail landscape and all the activities the area has to offer.
At 8,150 feet the Vail Lacrosse Tournament has something for everyone.
Exposure to teams and talent from across the nation
Approximately 100 teams in 4th,5th, 6th, 7th, 8th grade and High School boys and girl's divisions.
A unique team building experience that helps players develop as individuals.
Round-robin tournament format and divisional playoffs
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
Set up: June 20th: 8am-5pm
Tournament Run Dates: June 21 [6am-5pm] June 22 [6am-5pm] June 23 [6am-4pm]
Venues: Vail Mnt School, Ford Field, Vail Rugby/Athletic Field, Eagle Vail (600 Eagle Rd)
Our event producers are responsible for securing all fields and have already been in contact with the representative
4. Do you plan to use Vail Recreation District Facilities?
Yes
4a. Please attach letter or email confirmation from Vail Recreation District if using VRD facilities.
Vail 2021 Field C.pdf
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
We also occupy fields in Avon and Edwards. This is due to the size of our event and the need for addition athletic fields.
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
Use of Zero Hero Tents & staffing, Remind guests to bring re-usable bags and water bottles, Encourage use of bicycles, buses,
shuttles, carpools, walking or public transit to event, Recycling required in all areas of event, Provide water bottle filling stations
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
The event partners with Vail Recreation District and Honey Wagon to provide trash and recycling
programs to our guests. The event uses other platforms such as social media, mobile app, news
letters to communicate to guest how to be environmentally responsible during the event. The
event encourages use of recycling containers and alternate forms of transportation. Please note
that the event's ability to commit to the environmental practices listed above is heavily dependent
on available funds.
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
3,000
2. Number of volunteers needed
10
3. Number of event/program staff
70
4. Estimate of total number of spectators/attendees anticipated
8,000
SCORECARD CRITERIA QUESTIONS
1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your
event/program will bring to Vail
5,000
2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail
2,600
3. Estimate the number of international guests your event/program will bring to Vail
0
4. How will your event/program increase sales tax in Vail?
The event is structured to allow teams and families to plan events, dining and explore Vail. 67% of
our guests stay in commercial lodging with the majority (57%) staying in Vail. With the majority of
our guests staying in Vail, the event will provide an increase in sales tax in Vail through lodging,
entertainment and other recreation activities
5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
Yes. 53% of our visitors travel from outside of Colorado with the average travel party size of 5. Our
research indicates that not only is there opportunity for group events with teams (20 plus players
per team), but also family group business. Our event is structured to provide groups the
opportunity to enjoy Vail in the mornings, afternoons and evenings. We are able to provide our
guests these opportunities because the event schedule is structured so teams are done playing by
5pm and either play games in the morning (8am-noon) or afternoon (noon-5pm). This schedule
allows teams or families to book group events
6. CRC - Brand Fit: How will your event or program support the Vail brand identity?
As the highest altitude national youth lacrosse tournament, the Vail Lacrosse Tournament is all
about playing competitive games and providing memorable moments of the field for parents,
coaches and players. We promote and encourage all of our guests to explore the Vail Valley and
experience all of its wonders and adventures. We believe in providing our guests with the best
experience on and o
7. CRC - Event Timing: How is it the right event/program at the right time?
The Vail Lacrosse Tournament is a great way to start the summer events in Vail. We are one of
only a couple events that bring a large number of guests from out-of-state to vacation for a week
in Vail, especially during the middle of the week and not on a holiday. June follows the mud
season and a lot of local business return to the Valley to serve our guest and get ready for the
event packed summer in Vail.
8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and
community members?
The event received a NPS of 52% with 64% being self promoters of the event. Respondents were
asked to indicate how important the Vail Lacrosse Tournament was in their decision to visit the
Vail area during their trip on a scale of 0 to 10 scale, with 0 meaning it had no influence and they would have come to Vail
anyway
and 10 meaning it was their only reason for visiting Vail. Results indicate that the sample
was generally strongly influenced by the Tournament to visit Vail, with an average rating of
8.9. Seventy-two percent called it “my only reason for coming to Vail.” This is an important
indicator of the strength of the tournament in driving visitation. the highest rated aspect of
the Tournament was the “venue/location of the Vail Valley” at an average of 4.5, followed
by “organization and functioning of the Tournament” and the “overall tournament,” both at
4.3. It is clear that our guests visit the event to experience Vail which means there is significant
opportunity for the community to bene
9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new
programming, entertainers, adding additional days and activities.)
Over the last 25 years, (including the registration we had for the 2020 tournament, which was full on both ends) the event has
continued to grow in participation and attendance. The
ability for the Town of Vail to interact with the growing number of guests is a significant value add
for the town and the event. There is an opportunity to host special events in the Village with
music, food and entertainment on Monday or Tuesday night. Moreover, there is opportunity for
small businesses to host special events or promote group discounts to the teams and families
attending the event. Truth be told, the opportunities are endless and there is so much more that
Vail can offer to our guests. Furthermore, with financial aid from the Town of Vail we will be able
to strengthen our brand awareness and expand our marketing efforts to attract more teams.
10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration?
The event is all about fun. We provide competitive games, competitions for prizes, photo
competitions on Instagram, snap chat and other social media for our guest and athletes to
participate in during the event. The event is working with sponsors and on site activation teams to
create skill competitions, photo contests and other onsite activities for our guest. Please
remember that our event is a youth tournament, so most of the time the guest are playing games
and having fun with their teammates and family.
11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more
marketing questions in a future section. (Reach refers to the total number of different people or households
exposed, at least once, to a medium during a given period.)
500 athletes, 4,000 spectators, 64 male youth teams, 32 female youth teams, facebook 1,026
followers, 8,977 instagram followers, 10,000 news letter readers, 60,200 session on our mobile app.
638% increase (1,250) in IG fans (followers) since Jan 1, 2017
- 26% increase (96) in FB fans (likes) since Jan 1, 2017
12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract
sponsorship support?
The event will continue to expand and strengthen our brand recognition through the multiple
channels on social media, google ads, and other social platforms. We will grow awareness through
video collateral, news letters and partnerships with sponsors who have a strong following and
brand
13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to
sustain and grow the event.
The event producers have been involved with the event since it started 25 years ago. Over the last
10 years, the produces have been successful growing the number of teams attending the event
and expanding the brand awareness. The producers have invested a significant amount of capital
over the last 2 years in marketing and re-branding the event. This pattern will continue as they
work to improve the quality and customer service of the event.
13. CRC - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to
changing public health orders.
Vail Lacrosse tournament is committed to keeping its players, staff, and spectators safe, as well as the town and people of the Vail
Valley. Vail Lacrosse Tournament will openly work with the TOV to ensure all health and safety protocols are met. Playing a
contact sport brings challenges, but with the request of the additional funding, Vail Lacrosse Tournament would be able to provide
better sanitary and safety resources to all its participants. There are many things we feel we can implement should they be
necessary at the time of our event.
13. EE - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing
public health orders.
Vail Lacrosse tournament is committed to keeping its players, staff, and spectators safe, as well as the town and people of the Vail
Valley. Vail Lacrosse Tournament will openly work with the TOV to ensure all health and safety protocols are met. Playing a
contact sport brings challenges, but with the request of the additional funding, Vail Lacrosse Tournament would be able to provide
better sanitary and safety resources to all its participants. There are many things we feel we can implement should they be
necessary at the time of our event.
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
2,000
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$1,663,741
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$576,000
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
In past years we have partnered with a local travel agent to promote our lodging called Peak
Sports Travel. This has resulted with 53% of our guests booking lodging in Vail. We will continue to
promote lodging through various partnerships and communicate the bene
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
The funds will be used to improve our customer service and brand recognition. We are very
interested in providing more onsite activation with staff and promoters of other activities in Vail.
Our goal is to provide a high quality event with a hospitality feel and ease of booking reservations
and planning other events in Vail. The funds will also be used to improve our marketing and brand
awareness. Youth lacrosse is one of the fastest growing industries in the U.S. and 50% of our
teams travel from outside of Colorado to attend event; however, there is still room to improve our
demographics and pull teams from outside of Colorado. In addition, should additional health and safety protocols still be in place
due to Covid-19, we fully intend on using the funds to help make the event meet all required guidelines and keep everyone
healthy.
2. Please upload the provided complete event/program budget template here.
2020 RFP Event Budget Template FINAL.xlsx
3. What percentage % of the total event/program budget is the CSE being asked to fund?
10
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
We will not be able to provide recycling programs, improve customer service, improve marketing
efforts and access other programs that improve the guest experience and return dollars to the
town of Vail. Should the current pandemic and safety protocols still be in place, the Vail Lacrosse Tournament will also need the
funding to ensure we are able to provide the best safety to all involved.
5. Should the CSE decide not to support this event/program at all, will it still occur?
Yes
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
90
7. Do you intend to host the event or program in Vail beyond 2021?
Yes
7a. How many years beyond 2021?
4+
7b. Do you anticipate requesting funding from the CSE for 2022?
Yes
MARKETING
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
2020-2021Marketing Timeline PDF.pdf
1. Objectives: What are you trying to accomplish through your marketing efforts?
We will continue to increase our brand recognition and penetrate out-of-state markets for the
sport of lacrosse. We will do this by attracting larger partners and increase our marketing budget
to target a larger demographic. Youth lacrosse is one of the fastest growing organized sports and
we intend to keep pace with the popularity of the sport.
2. Strategy: How will you meet your objectives?
Publications in major print such as Inside Lacrosse, Lacrosse Magazine, onsite activation with
LaxAllStar TV, and online growth through targeted social media, google ads and other channels.
3. Audience: Who is your audience? (You may choose more than one.)
First time visitors, Returning guests, Primary and Second Homeowners, Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
The opportunities are endless for our event; however, our guests want to see more onsite food
vendors and finnd ways to better explore the Town of Vail as well as the Vail Valley. By working with
the Vail Partnership, the Vail Special events team, and the Vail Restaurant Association and
Chamber of Commerce we will partner on marketing efforts and special promotions for our
guests.
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
Online Event Listings, E-newsletters, Web, Facebook, Instagram, Event/Program App, Local Vail Businesses
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
Scott Merritt
6b. Telephone Number
720-323-7769
6c. Email Address
scott@thesocialmovement.com
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$0
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$5,000
2. Please list your confirmed sponsors or partners.
NA
3. Please explain the potential for additional sponsorships or partners.
The potential for additional sponsors exist in lodging, outdoor recreation, performance gear, real
estate, food, beverage, technology such as
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
VLT Whole Deck Design V1.pdf
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
Yes
2. Do you need rental relief for Donovan Pavilion?
No
3. Do you need rental relief for Grand View Room?
No
4. Do you need rental relief for Dobson Arena?
No
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
As previously stated, the Vail Lacrosse Tournament has been in operation for 26 years and 2021 is
going to be another great year. The event received funds for the first time in 2018 and they
proved to be very valuable in creating our promotional videos and improving our marketing
strategy. We believe the request is fair and mirrors requests of similar events in Vail. We are a
family owned business and with financial help from the Town of Vail we will be able to take the
event to the next level, but most importantly improve our marketing, tell our story and raise
awareness of this unique event. As you can see from the collateral that we have provided, the
event has strong marketing material and a story to tell. Please consider our request and help
improve and grow the Vail Lacrosse Tournament into a national recognized event in one of the
most iconic locations.
REQUIRED ATTACHMENTS
2020 Event Recap
CRC 2019 Event Recap Vail lacrosse Tournament.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
Website:
www.vaillacrossetournament.com
Facebook:
https://www.facebook.com/laxvail/
Promotional Videos
https://youtu.be/h49WQaBVZzY
https://youtu.be/Q8C9BiN6mJk
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
VailLacrosseMarketingStrategy.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Lacrossse Tournament 2018 Dashboard.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be
scheduled over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
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Linked Contact
kristen cooley
Number
Events RFP 18/19/20/21: File Attachments
4a. Please attach letter or email confirmation from Vail Recreation District if using VRD facilities.
Vail 2021 Field C.pdf
2. Please upload the provided complete event/program budget template here.
2020 RFP Event Budget Template FINAL.xlsx
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
2020-2021Marketing Timeline PDF.pdf
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
VLT Whole Deck Design V1.pdf
2020 Event Recap
CRC 2019 Event Recap Vail lacrosse Tournament.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
VailLacrosseMarketingStrategy.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Lacrossse Tournament 2018 Dashboard.pdf
Hi –
We have reserved the Vail Fields for the 2021 Vail Lacrosse
Tournament. We look forward to once again hosting the Lacrosse players
and families between June 21 and 23, 202. Please reach out if you have
further questions.
Thanks,
Joel Rabinowitz
Vail Recreation District
Sports Director
970-479-2280
Expenses
Event/Program Budget for [Event Name]
> Expenses
Estimated Actual
Total Expenses $130,198.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Vail Recreation Rental Fees $8,025.00 Social food + Beverage $0.00
Avon Recreation Rental Fees $920.00 Non-social food + Bevera $500.00
WECMRD Rental Fees $6,000.00 <insert Other>$0.00
Other Park Rental Fees $2,850.00 <insert Other>$0.00
Insurance $1,900.00 Total $500.00 $0.00
Sound/AV $0.00
Construction or Equipment (Tents, Ca $8,443.00 Program/Lodging Estimated Actual
Trash/Composting $3,960.00 Entertainment $0.00
Utilities $0.00 Speakers $0.00
Labor $50,000.00 Travel $0.00
Traffic Control $0.00 Hotel $10,500.00
Banners - Printing & $2,700.00 <insert Other>$0.00
Signage $0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 Total $10,500.00 $0.00
<insert Other>$0.00
<insert Other>$0.00 Prizes Estimated Actual
Total $84,798.00 $0.00 Prizes $0.00
Cash Purse $0.00
Marketing Estimated Actual Total $0.00 $0.00
Advertising - Radio $0.00
Advertising - Print $0.00
Advertising - Social Media $15,000.00
Public Relations $5,000.00
Expenses
Sales Team Expenses $0.00
Media TV, Production & Distribution $2,000.00
Graphic Design $0.00
Website $1,500.00
Collateral Materials $7,500.00
Printing $0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $31,000.00 $0.00
Marketing Estimated Actual
Telephone/Internet $0.00
Photography $400.00
Transportation $0.00
Permit Fees $0.00
Postage/Shipping $0.00
In Kind Trades $0.00
Supplies-Office or Other $0.00
Demographic Survey $3,000.00
Sales Tax $0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $3,400.00 $0.00
Income
Event/Program Budget for [Event Name]
> Income
Estimated Actual
Total Income $166,400.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
32 Vail Team Fees $1,800.00 $57,600.00
16 Avon Team Fees $1,800.00 $28,800.00
52 WECMRD Team Fees $1,500.00 $78,000.00
0 <Insert Other> @ $0.00 $0.00
$164,400.00 $0.00
Programs/Advertising
Estimated Actual Estimated Actual
0 Covers @ $0.00 $0.00
0 Half-pages @ $0.00 $0.00
0 Quarter-pages @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Exhibitors/vendors
Estimated Actual Estimated Actual
0 Large booths @ $0.00 $0.00
4 Med. booths @ $500.00 $2,000.00
Small booths @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
<Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$2,000.00 $0.00
Income
Revenue from other items
Estimated Actual Estimated Actual
0 Cash Sponsorships @ $0.00 $0.00
0 In Kind Sponsorships @ $0.00 $0.00
0 Donations @ $0.00 $0.00
0 CSE Funding @ $0.00 $0.00
0 Grants @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Summary
Event/Program Budget for [Event Name]
> Profit - Loss Summary
Estimated Actual
Total income $166,400.00 $0.00
Total expenses $130,198.00 $0.00
Total profit (or loss)$36,202.00 $0.00
Estimated Actual
$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
$140,000.00
$160,000.00
$180,000.00
Total income
Total expenses
Vail Lacrosse Tournament:
2020-2021 Marketing time line
Social Media Plan:
Networks: Facebook, Instagram, Twitter
EstimatedTimeline and ContentTypes
Current Social Media Goals: (Oct-Jan)
Supporting teams in registration and building brand awareness.
Goal: To keep current members engage in social media accounts.
WEEKS: 1-4: Beginning in January:
2 posts per week/per network
Focus: To Introduce the event Promote the basics and to build branding
WEEKS: 5-8
2-3 posts per week/per network
Focus: Promote the basics and to begin introducing the 2018 tournament sponsors.
WEEKS: 8 12
3 posts per week/per network
Focus: To promote the basics, promote sponsors, and build hype for final registration deadlines
WEEKS: 13-24
4 posts per week/per network
Focus: Promote sponsors, tournament details and introduction of teams attending.
Other Types of Action:
Engagement, Likes, comments, retweets, etc
Build community through social networks. Introduce team challenges, share testimonials, and
strengthen online presentation in all areas.
Social Media Goals:
Brand Awareness. Constantly promote and share our brand to the greater lacrosse community.
Interaction with our sponsors, supporters, and attendees through social media networks
Account Growth, build deeper and wider base for years to come.
Marketing Timeline:
Phase 1: Oct 1 - Jan 15
Sponsorship
-Update sponsor decks, reach out to last year sponsors, and being research and
communication with 2018 potential sponsors.
Publicity (set up)
-VLT to contact US Lacrosse Magazine and place adds for tournament. Showcasing the
divisions, regions, and important dates. Goal is more focused on national magazines during the
early months.
-Set up travel documents/portal with local travel agent Peak Sports Travel
-VLT to send out news letters to current and building subscribers.
Phase 2: Jan 15 - March 15
Sponsorship
- contacting existing sponsors
- finalizing signed sponsor and being social media time for said sponsors.
- Placement in social media and newsletters
Publicity
- Distribute initial announcement press release
- Focus on National Lacrosse publications
- Continue Market Research
- News letters to subscribers
Adbuy
- National Focus: YouTube, Podcast, Lacrosse Publications/Magazines, Education System &
Digital/Web Marketing
- Ad Design
- Placement & fulfillment
Phase 3: March 15 - June 15
Sponsorship
- contacting existing sponsors and follow up.
- pitching new sponsors continues
- fulfillment
- tracking placement & follow up
- Logo & Branding placement
Publicity
- Issue additional event announcements monthly
- Distribution/Follow Up
- Event Interviews
- Focus on local / regional publications
- Scheduling on-site event media
- Scheduling local on-air contests, promotions, and announcements
Known as the highest altitude tournament in the country, the Vail
Lacrosse Tournament is a family-friendly competition, drawing nearly
2,000 players and 3,000 spectators to the Vail Valley!
The Vail Lacrosse Tournament laid down its roots in Vail in 1995, just
as Lacrosse was picking up name recognition and momentum
nationally. One of the few high-altitude tournaments of its kind, the
event draws participants from around the country to compete while
taking in the gorgeous Vail landscape and all the activities the area
has to offer.
ACHIEVEMENT
AT 8,000 FT.
ELEVATION
WHO WE
ARE
A tournament focused on the
ATHLETES
What they do on and
off the field matters.
3 day, outdoor
TOURNAMENT
We showcase the fastest
sport on two feet.
OUR
LOCATION
SETS US
APART
Located in the beautiful
ROCKY MOUNTAINS
of Vail, Colorado
Known as the
HIGHEST ALTITUDE
tournament in the country
OUR
REACH
We have 23 years running with over
2,000 players and 3,000
spectators each year.
Reaching various
DEMOGRAPHICS
with teams traveling from 12+ different states
Known as the highest altitude tournament in the country, the Vail
Lacrosse Tournament is a family-friendly competition, drawing nearly
2,000 players and 3,000 spectators to the Vail Valley!
The Vail Lacrosse Tournament laid down its roots in Vail in 1995, just
as Lacrosse was picking up name recognition and momentum
nationally. One of the few high-altitude tournaments of its kind, the
event draws participants from around the country to compete while
taking in the gorgeous Vail landscape and all the activities the area
has to offer.
ACHIEVEMENT
AT 8,000 FT.
ELEVATION
SOMETHING FOR
EVERYONE We provide exposure to teams and talent from across
the nation with approximately 110 teams in 4th/5th, 6th,
7th, 8th grade and High School boys and girl's divisions.
Our unique team building experience helps players
develop as individuals.
TOURNAMENT SPECS
Round-robin tournament format
and divisional playoffs
First and second place
trophies will be presented for each
division.
Depending on field availability,
tournament games will be held in
Vail, Eagle-Vail, Avon, or Edwards.
Teams can extend their trip and
participate in the Denver Shootout,
the event precedes the Vail
Lacrosse Tournament.
EVENT OVERVIEW
6
Games per Day
9
Hours of Games Each Day
12
Participating States
5,000
People in Attendance
PERFECT FOR
FAMILIES
& SPORTS
ENTHUSIASTS
The event welcomed 96 teams with 2,300 players in 2017.
FANS
to enjoy the games & area
50% of summer visitors
came from out of state
FAMILY
support
100% bring children under 18
56% of players and attendees
bring a group of 4 or more guests
ATHLETES
to play
64 Male Teams
32 Female Teams
TEAMS BRING:
MARKETING & PR
EFFORTS WHAT’S PLANNED:
Local & National Publicity Campaign
Digital & Print Advertising
High School Sports Marketing
Online Retargeting
569
Likes
2,624
Followers
4,315
Readers
60,122
Sessions
3 days of selling to an average of
1,000 people a day. Generate brand
recognition and create awareness.
Access to a diverse audience, over
a three-day period.
Multi-media integration at multiple
touchpoints (TV, Print, Radio, Web,
Event Program, Signage, Collateral,
etc.)
Multiple on-site opportunities to
distribute product and promote
brand to key influencers.
Exposure to local, national, and
international guests with disposable
income.
SPONSORSHIP
BENEFITS
Prominent Logo On
TOURNAMENT WEBSITE
Area
Exclusivity
Mention In
Pr Campaigns
Logo & Presenting Feature On
Tournament Newsletters
4 Mentions
On Social Channels
On-site Banner
Displayed At Player Field
On-site
Product Sampling
PRESENTING - $5000
Logo on
Tournament website
Logo on
Tournament newsletters
2 mentions
On social channels
On-site banner
Displayed at player field
On-site
Product sampling
PREMIUM - $2500
Logo on
Tournament Website
2 Mentions
On Social Channels
On-site Banner
Displayed At Player Field
On-site
Product Sampling
ASSOCIATE - $1000
SPONSORSHIP
LEVELS
ASSOCIATE // $1K
Logo on
TOURNAMENT
WEBSITE
2 MENTIONS
on social channels
ON-SITE
BANNER
displayed at player field
On-site
PRODUCT
SAMPLING
Multiple on-site opportunities to
DISTRIBUTE PRODUCT & PROMOTE BRAND
to key influencers
Exposure to local, national &
INTERNATIONAL GUESTS
with disposable income
PREMIUM // 2.5K
Logo on
TOURNAMENT
WEBSITE
2 MENTIONS
on social channels
ON-SITE
BANNER
displayed at player field
Logo on
TOURNAMENT
NEWSLETTERS
Multiple on-site opportunities to
DISTRIBUTE PRODUCT & PROMOTE BRAND
to key influencers
Exposure to local, national &
INTERNATIONAL GUESTS
with disposable income
On-site
PRODUCT
SAMPLING
PRESENTING //
5K Multiple on-site opportunities to
DISTRIBUTE PRODUCT & PROMOTE BRAND
to key influencers
Exposure to local, national &
INTERNATIONAL GUESTS
with disposable income
Prominent logo on
TOURNAMENT
WEBSITE
4 MENTIONS
on social channels
ON-SITE
BANNER
displayed at
player field
Logo & Presenter
Feature on
TOURNAMENT
NEWSLETTERS
On-site
PRODUCT
SAMPLING
Area
EXCLUSIVITY
Mention in
PR
CAMPAIGNS
2017
SPONSORS
EMAIL : VailColoradoLacrosse@gmail.com
“Thanks again for the mouth guard. It saved us a
drive to Denver. But, now I'm actually sold on the
product. We'd seen ads in Lax magazine, and I
was intrigued, but they didn't have at Dick's when
we went to purchase the now "in the trash" mouth
guard. I'm planning on ordering a couple more
online for my boys who play. Let me know if I can
help you out by offering a friendly shout out to the
folks at SISU for you.”
SISU Mouthguard
TESTIMONIAL
“Our Denver Elite teams play in tournaments all over the country, but
this is the tournament that all the players and parents look
forward to the most! It is great competition in an amazing setting and
it is a blast for everyone involved!”
(Trevor Tierney, University of Denver, Asst.Lacrosse Coach)
“The Vail Lacrosse tournament has become a staple for Dallas
lacrosse players. The combination of amazing weather, beautiful
scenery, and high level lacrosse, makes this one of the premier
summer lacrosse tournaments in the country.”
(Kevin Barnicle, Coast-2-Coast, Texas)
PARENT & PLAYER
TESTIMONIALS
CONTACT
INFORMATION
Kirsten Cooley:
303.910.0669
Mark Foster:
303.910.5470
Vailcoloradolacrosse@gmail.com
www.vaillacrossetournament.com
Facebook
Vail Lacrosse Tournament
Instagram:
vailLAXtournament
Twitter:
vailcoloradolax
Event Recap: Vail Lacrosse Tournament
Cultural, Recreational & Community Category
August 7, 2019
Vail Lacrosse Tournament June 17-19, 2019
Mark Foster
Phone: 303-910-5470
vaillacrossetournament@gmail.com
2
Overall Event Highlights & Successes
3
•List the top 4-6 successes you want to share with the CSE (consider this a snapshot for
your recap).
•67% of guest were new to the event: 105 teams; 2,100 youth athletes; 11,000
spectators if 4 people per player
•49% of guests stayed in Vail with 84% staying 3-5 nights
•Invested in onsite social media team to promote the event and community:
10,000 followers on Instagram
•~50% of guests traveled from out-of-state
•Hosted more team in the Town of Vail by running three fields at Ford Park, one
field at Vail Athletic and one field at Vail Mt School
Attendance Estimate
4
The event is a non-ticket event. According to last year survey (2018), ~18,500
people attended and 100% of people visit Vail for our event
This year we increased our team attendance from 94 to 105, but used a more
conservative guess of 20 athletes per team with 4 family members per athlete.
Estimated attendance:
2,100 athletes
11,000 spectators
Total: 13, 100
Estimated Attendee Profile Results
5
•Attendees came from (local, regional, out of state, international): Based of
team registration information
•Colorado
•Texas
•Georgia
•Ohio
•Maryland
•California
•North Carolina
Estimated Spending Results
6
•Estimated average spending per person:
•Dining: $17 PER DAY
•Shopping: $9 PER DAY
•Lodging: $36 PER DAY
•Other Activities: $20 PER DAY
•Total average spending per person: $90
•Town of Vail spending the event/program generated:
Formula: # of attendees x total average spending = $1,179,000
NPS (Net Promoter Score)/Likelihood to Recommend
7
•Do you think the NPS scores reflect the attendee event experience? We do not believe
the NPS score accurately reflects the experience because 47% are extremely likely to
recommend the event and 37% enjoyed the over experience of the event. Moreover,
187 responses were Partial which could have impacted the results
•The information above is from 2018. Over 90% of our teams are return clients, so the
NPS is strong for our event. However, weather impacts this year impacted visitors
experience because of game cancellations or schedule changes
Event Strengths & Weaknesses
8
•How did the event exceed expectations?
Attendance was very strong this year with a couple new teams attending out
of state or teams committing to bring multiple teams in each division. For a
total of 105 teams vs 94 in 2018
What are areas for event improvement?
We will continue to improve parking, communication and logistics for our
guest. 17 miles of highway and 14 fields is a challenge and it is important that
guest understand the size and logistics of the event so they continue to have a
great experience
•How did this year’s event compare to previous years?
We were able to attract new teams, improve the girls youth division and host
more teams at Ford Field, Vail Athletic Field and the Vail Mt School field.
Vail Brand Compatibility
9
•How did the event support the Vail Brand?
The event is helping support the Vail Brand by promoting the resort and
the valley as a premier destination and encouraging teams and families
to explore Vail. We will continue to design our event and game schedules
in a manner that provides guest with the time and flexibility to watch their
children play, but also vacation in Vail. We produced information packets
to send to teams and parents promoting the Town of Vail and local
business. Working with the Vail Welcome Center and Vail Chamber of
Commerce to promote local business, the Epic Discovery Center and
other Vail businesses was step in the right direction with room to improve
Brand Positioning:
•Town of Vail: The Premier International Mountain Resort Community
•Vail Mountain: Like nothing on earth
Community Contribution
10
•How did the event impact Vail’s sense of community?
The event brings ~13,000 people to attend a mid-week national youth
sporting event. The event hosts teams from across the nation and
provides an opportunity for the local youth clubs to compete in the
event. The local lacrosse club had a team in the event this year and
continues to increase its attendance. The event works with players not
on a team to compete in the event as a free agent. Almost every year
we have players from Vail, Aspen, or Steamboat who request to be free
agents and placed on a team.
Topline Marketing Efforts
11
•Include overview of top 3 successful marketing tactics or executions
1. Invested in ad-words and social media ads that targeted specific
audiences and received a high click ratio: For example: one video posting
at 9,000 click thru plays
2. Improved our management of our social media channels and increased
the volume of our newsletter, which was very successful. (See appendix for
more details): Added 334 new followers
3. Worked with onsite social media team to be present for a day at the
event: Instagram following has reached 10,000
•Please attach complete marketing plan to end of presentation.
Potential for Growth & Sponsorships/Media Exposure
12
•How do you see the event evolving or growing next year?
There is still room to grow and increase attendance, especially with teams from out of state.
However, we see an opportunity to bring more events to the town of Vail by hosting a player/family
event or partnering with local restaurants for group discount rates/events
What sponsors do you plan to target next year? (Including existing and potential sponsors)
We will continue to target local sponsors (banks, real estate businesses, restaurants…), but we still
believe there is an opportunity for performance/health goods at our event
•How will you leverage media exposure and extend the marketing reach next year?
•We will invest in more targeted ads, leverage our marketing videos on social media
channels and continue to target our growing email list of 10,000 plus
Sustainability Efforts
13
•What measures were taken at your event/program to support the environmentally-friendly
goals of the Town of Vail?
We work closely with Vail Recreation and Honey Wagon to provide trash and recyclable
containers at fields. Information packets are distributed to teams and parents with
information on the free bus system and other low emission transportation options
•What waste reduction methods were used during your event/program?
We provide water at all fields to reduce the use of plastic bottles. All staff meals are provided and
staff is instructed to gather and recycle all plastic waste on the fields
•How could you improve on sustainability efforts for next year’s event?
•We are working with a local drinking water company to improve athletes health and reduce
waste produces by plastic bottles
The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both
our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy,
Event Budget
14
* Assumes Fill CSE Funds Received
*Event producer to attach detailed budget for recap
Item $
Total Event Budget:182,000
CSE Funds:$5,000*
Cash Sponsorship (not CSE):0
In-kind Sponsorship:0
Marketing Budget:20,000
Profit & Loss:20,000
How did you use the CSE funds?
(marketing, operations, staff, venue, etc.)
Social media marketing
and onsite team
Additional Information/Appendix
15
•Provide detailed budget in the Appendix
•Provide final marketing plan in the Appendix
•Provide any additional information or marketing materials you think the CSE would
benefit from
16
17
18
Vail Lacrosse Instagram Page Highlights
Social Media
-Stats on growth (FB and Instagram)
-Paid adds converted ~400 followers in
month of July
-Per post reach is in hundreds for FB
-Per post reach is in thousands on
Instagram: approaching 10,000 followers
19
Social Media Customer Profile
News Letter Sample –June 2019
20
21
This is a snap shot of our website views from May 1, 2019 to August 1, 2019
Vail, Colorado
Don’t miss out on adventure, family fun, and memories
There is so much more than just lacrosse,
parking and field directions. Find information on
outdoor adventures, family fun, concerts, dining
and much more ….
Table of Contents
1.Free Bus Rides & Parking for Ford and Athletic Fields
2.Field Maps & Parking Directions
3.The Vail App: The best source of information
4.Top Picks 4 Things to do in Vail
5.Vail is so much more than Lacrosse. Check out all that Vail has to
offer
6.Thank you Sponsors
Free Bus Rides –Yes!!!
For Ford Field and Vail Athletic Field
Step 1: Park at the Vail Village
parking structure for FREE.
Step 2:
Option 1: Take the Ford Park Express
Bus to Ford Field -FREE
Option 2: Walk 5 minutes to the Ford
Fields -FREE
Option 3: Take the In Town Bus to the
Vail Athletic Fields -FREE
Field Maps & Parking Directions
Ford Field 1, 2, 3
It is a very easy walk from the Vail Parking Structure to Ford Field:
Field Maps & Parking Directions
Ford Field 1, 2, 3
Ford Field 1, Ford Field 2 & Ford
Field 3:
700 South Frontage Road E Vail, CO
8165
Parking Options
1. Park at The Vail Village Parking
Garage
(241 E Meadow Dr, Vail, CO 81657)
for free and it is about a 5 minute
walk to the fields or a free bus ride
3. Do not park on the frontage road.
Do not park illegally because you will
be ticket/towed
4. Do not park in the bus lanes or the
passenger drop off area to
unload/deliver supplies to the field
5. You can pay $10 daily parking fee to
park at Ford Park
Field Maps & Parking Directions
Vail Athletic Field 4
Vail Athletic Field 4:
630 Vail Valley Dr Vail, CO 81657
Parking Options:
1. Park at field. Spots are limited and
there will be a $10 town parking fee
2. Park at Golden Peak and walk (7
minute walk) Golden Peak Grill, 456 Vail
Valley Dr, Vail, CO 81657
3. Park at Village Parking Garage (241 E
Meadow Dr, Vail, CO 81657) and take
FREE IN-TOWN BUS. The bus will run
every 15 minutes.
Note: no parking along road at fields-
you will be ticketed
Field Maps & Parking Directions
Eagle Vail Soccer Field 5
Eagle Vail Stadium Field 6
600 Eagle Rd, Vail, CO 81657
Parking Options:
1 Park in the large parking lot between
the fields
2 Park on the north side of the
frontage road (cars only be parked on the
north side)
3 Do not park illegally because you will
be ticket/towed
Field Maps & Parking Directions
Avon Field 7
Avon Field 8
Avon Field 7:
90 Lake Street Avon, CO 81620
Parking Options:
1 Park in the surrounding lots
2 Do not park illegally because you
will be ticketed/towed
Avon Elementary Field 8:
Avon Elementary 805 West Beaver
Creek Boulevard Avon, CO 81620
Parking Options:
1. Park in the school lot (limited spots)
2. Park in the parking lot of Avon Field
7 and walk past the lake (use the
sidewalk on the left side of the lake)
3. Do not park illegally because you will
be ticketed/towed
Field Maps & Parking Directions
Edwards Field 9, 10 , 11, 12
Edwards Miller Ranch-Freedom
Park:Fields 9,10,11,12
Miller Ranch-Freedom Park
450 Miller Ranch Road,Edwards, CO
81632
Parking Options:
1 Park in any of the surrounding
parking lots in designated spots-when
walking, please follow designated
walked areas.
2 Do not block bus lanes
3 Please no parking/player drop
off along Miller Ranch Rd! You will be
ticket/towed.
4 No parking in neighborhood to
the East of the fields
5 Do not park illegally because you
will be ticketed/towed
Field Maps & Parking Directions
Battle MT HS Field 13
Battle Mountain HS Field (BMHS)
13:
BMHS Stadium
151 Miller Ranch Road,Edwards,
CO 81632
Parking Options:
1 Park at high school parking lot
by stadium and walk to baseball
fields
2 There are limited parking
spaces at the baseball field and
please do not park along the road –
we need the space for emergency
vehicles.
3 Do not park illegally because
you will be ticketed/towed Single
Tree Park Field 13
Field Maps & Parking Directions
Vail Mountain School Field 14
Vail Mountain School Field
14
3000 Booth Falls Rd, Vail,
CO 81657
Directions to field:
1. From I-70, exit 180
2. Take I-70 Frontage Road
West to Booth Falls Road.
Parking:
Park in the lot directly in
front of the field. Please do
not park on the frontage
road or the road leading up
to booth creek falls as this
is a popular hike in the
summer to see the
waterfalls!
Vail APP –Everything Vail!
https://www.vailgov.com/app
Epic Discovery
Zip, fly, tour, tube: how will you discover Vail Mountain? With Adventure Courses,
Ziplines, a Mountain Coaster and much more, the options are endless at Epic
Discovery, the ultimate playground!
https://www.vail.com/explore-the-resort/activities-and-events/epic-
discovery/epic-discovery.aspx
Bike Rentals
Vail is your headquarters for bike rentals and summer fun! Elevate your
vacation! Ride Vail Mountain’s gondola to 10,350 feet and enjoy the view.Our
professionally-maintained, full-suspension mountain bikes allow you to
comfortably navigate down Vail Mountain’s world-class trails.
https://bikerentals.epicmountaingear.com/
Free Tuesday Night Concerts
•Hot Summer Nights is an annual FREE concert series hosted every Tuesday
evening throughout the summer at the Gerald R. Ford Amphitheater. Gates
open at 5:30, concert begins at 6:30. Bring a picnic for the lawn or enjoy our
top of the line concessions at the iconic open air in beautiful Vail, CO.
https://grfavail.com/
White Water Rafting
Vail is a great place to base your rafting or kayaking adventure from. Boasting
its own Whitewater Park in the center of the village as well as Class I to Class V
river trips on the Eagle, Colorado, and even the Arkansas rivers. Book your
rafting trip with one of Vail's rafting companies and learn more about the
difference between the classes of rapids in Vail's surrounding waterways.
https://www.vail.com/explore-the-resort/activities-and-events/summer-
activities/rafting-and-kayaking.aspx
VAIL IN THE SUMMER
As the snow melts, Vail blooms with outdoor activities, events and more. Locals
know that summer is steadily becoming one of Vail’s worst kept secrets, so come
see for yourself why everyone is falling in love with Vail’s other best season:
summer!
From Epic Discovery, Vail's #1 family activity, to mountain biking, hiking, and a
multitude of fun events, summer is not to be missed! Find the Vail Lacrosse
Tournament’s top picks for activities to do as a family and team.
•https://www.vail.com/explore-the-resort/activities-and-events/summer-
activities.aspx
Vail, Colorado
Don’t miss out on adventure, family fun, and memories
Vail Lacrosse Tournament Marketing
Strategy and Results
2
3
4
5
6
News Letter Sample –April 2018
7
News Letter Stats
The snap shot above is a sample of our News Letter Stats over 6 months. The news
letters had an average of 40% Open Rate and an average of 3,000 views.
8
9
Total economic
impact
Restaurants/Bars
/Prepared Food
Vendors
Recreation and
tournament entry
fees
Shopping (groceries,
souvenirs, etc.)
Lodging Other items
$0M
$1M
$2M
$4M
Economic Impact$31,086$96,477$23,792$42,691$45,739$238,581
Direct Economic Impact - By Sector
0%20%40%60%80%100%
Percent Responding
Vail
Beaver Creek
Avon
Edwards
Eagle/Gypsum
Summit County
Other 1%
4%
1%
8%
26%
11%
49%
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older
0%
7%
62%
24%
0%
0%
6%
Promoter (%
responding 9 & 10)
Passive (%
responding 7 & 8)
Detractor (%
responding 0-6)
0%
20%
40%
60%
80%Percent Responding58%
25%17%
Likelihood of Recommending Tournament to a
Friend or Family Member
Summary of Key Trip Characteristics and Demographics
41%
Net Promoter Score
Overnight
visitor
Seasonal
resident of
Vail Valley
Full-time
resident of
Town of Vail
Full-time
downvalley
resident
Day visitor
to Vail
0%
50%
100%Percent Responding96%
2%0%1%1%
Visitor Type
Vail Avon Edwards Beaver Creek Eagle Gypsum Other
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
Economic Impact$142,414 $48,060 $16,240 $17,006 $4,846 $9,581$435
Direct Economic Impact - By Town
0%20%40%60%80%100%
Percent Responding
1
2
3
4
5
6 or more
20%
22%
31%
13%
13%
1%
1
2
3
4
5
6+7%
8%
19%
57%
9%
0%In paid commercial lodging
In paid rent-by-owner lodging
Vacation home/timeshare
With friends/family
Other
69%
24%
4%
3%
0%
Overnight Visitor Profile
Overall Visitor Profile
Colorado
Texas
California
Maryland
Utah
Georgia
Ohio
Florida
Oregon
Kansas 1%
2%
2%
3%
3%
6%
6%
10%
21%40%
0 1 2 3 4 5 6 7 8 9 10
0%
20%
40%
60%
80%Percent Responding76%
3%0%0%1%5%1%3%7%4%
Importance of Lacrosse Tournament in Decision to Visit the Vail Area
Yes
33%
No
67%
Did you Attend this event last year?
Vail Lacrosse Tournament, June 18 - June 20, 2018
Survey technique: Post-trip web. Overall sample size: 466 (Please note that sample sizes are smaller for subgroups.) Number of years event has taken place in Vail Valley (including 2018): 24
Overall
Day visitor to Vail
Full-time downvalley resident
Overnight visitor
Seasonal resident of Vail Valley 7.1
9.1
6.0
9.6
9.0
Are you
staying:
How many people
are in your travel
party?
Nights in the
area this trip
Where are your
lodging
accommodations
located?
Age of
respondent
Top 10 States
Overnight visitor
Overall
I would have come
to Vail anyway
Half my reason
for coming to Vail
My only reason
for coming to Vail
Contacts: kristen cooley
First Name:
kristen
Last Name:
cooley
Linked User Form
vailcoloradolacrosse@gmail.com
2019 CSE Reviews: 17541114
Name Attachments
17541114 No
17541115 No
17541116 No
17541117 No
17541118 No
17541119 No
17541120 No
17541121 No
17541122 No
17541123 No
17541124 No
What category is this application?
Write additional comments, notes or things you want to remember about this application: What did you like about
this program/event? What needs improvement?
Submission Date
Linked Events 2019
Vail Lacrosse Tournament 2021
Linked Form
esaeger@vailgov.com
Tag
type:dynamic
2019 CSE Reviews: 17541115
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Linked Events 2019
Vail Lacrosse Tournament 2021
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alisonw@vailchamber.org
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2019 CSE Reviews: 17541116
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Linked Events 2019
Vail Lacrosse Tournament 2021
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williambarrydavis@gmail.com
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2019 CSE Reviews: 17541117
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Linked Events 2019
Vail Lacrosse Tournament 2021
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kimnewbury@gmail.com
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type:dynamic
2019 CSE Reviews: 17541118
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Linked Events 2019
Vail Lacrosse Tournament 2021
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mvalenti@vailresorts.com
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2019 CSE Reviews: 17541119
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Linked Events 2019
Vail Lacrosse Tournament 2021
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markgordonvail@gmail.com
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2019 CSE Reviews: 17541120
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Linked Events 2019
Vail Lacrosse Tournament 2021
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rkundolf@msn.com
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2019 CSE Reviews: 17541121
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Linked Events 2019
Vail Lacrosse Tournament 2021
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sbiszantz@gmail.com
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2019 CSE Reviews: 17541122
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Linked Events 2019
Vail Lacrosse Tournament 2021
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mvlaar@vailgov.com
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2019 CSE Reviews: 17541123
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Linked Events 2019
Vail Lacrosse Tournament 2021
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mmiano@vailgov.com
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2019 CSE Reviews: 17541124
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Linked Events 2019
Vail Lacrosse Tournament 2021
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jgross@vailgov.com
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