HomeMy WebLinkAbout24. Vail Automotive Classic_10-01-2020Events RFP 18/19/20/21: Vail Automotive Classic
EVENT & APPLICANT OVERVIEW
0. Email contact
mark.bergman@gmail.com
1. What is the name of your event/program?
Vail Automotive Classic
2. Please select the event category for your RFP.
Community, Recreation & Cultural (CRC)
3. Is this a new event or program?
No
3a. How much was your event or program funded in 2020?
$5,000
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
No
5. Amount of 2021 funding requested
$20,000
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021?
No
6. Proposed Event/Program Start Date
09/10/2021
7. Proposed Event/Program End Date
09/12/2021
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
09/10 - Mountain Road Tour and Welcome Reception
09/11 - Cars & Coffee (hosted by Vail Resorts on Vail Resorts property)
09/12 - Vail Automotive Classic Car Show - judged event open to public
8. Are your event/program dates set or could they changed?
Event dates cannot be changed
9. Name of person completing the application
Mark Bergman
9a. Title of person completing the application
President
10. Provide name of person or entity to whom the funding check will be cut.
Vail Automotive Classic Foundation
11. Mailing Address Street
PO Box 111
12. City
Edwards
13. State
Colorado
14. Zip Code
81632
15. Telephone number
5182326544
16. Email address
mark.bergman@gmail.com
17. Event/program and/or organization website
Vail Automotive Classic - VailAutomotiveClassic.com
18. Number of years organization has been in business
12
19. Organization's Mission Statement
Vail Automotive Classic Foundation is a 501(c)(3) non profit organization. We support non profit community organizations that
directly support local residents and workers.
20. Organization's Tax Status
Non-Profit (501C-3)
21. If applicable, please attach current State Department of Revenue Certificate with this application.
IRS 501c3 Determination Letter.pdf
22. Does the event or program benefit a charity or organization?
Yes
22a. Please name and describe the beneficiary
Selection of our 2021 beneficiaries will not be decided until 2021. Our 2020 beneficiaries are Epic Promise Employee Foundation -
Emergency Fund and Vail Valley Charitable Fund. These will probably be renewed for 2021.
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
Existing
1a. How many years has the event or program been produced in Vail?
11
1b. Please describe the location(s) of the event or program in previous years.
During the first ten years the car show was hosted in Vail Village and on Vail Resorts (VR) property. The 2020 event moved to
Lionshead without use of VR property due to Covid-19.
2. Please provide a detailed description of the event/program and its activities.
The Vail Automotive Classic is a three day event drawing automotive enthusiasts from across the country. Friday and Saturday of
the event weekend consist of private events including a day long mountain road tour, a reception for 100+ attendees hosted at a
hotel or restaurant in Vail and a judged car show on Sunday.
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
9/10-12 - Ford Amphitheater parking lot. (used for the last 11 years, will apply for use when we submit our 2021 event permit
application)
9/11 - Cars and Coffee on VR Property - no town resources required
9/12 - Car Show - Lionshead and VR property.
4. Do you plan to use Vail Recreation District Facilities?
No
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
9/10 - Mountain Road Tour begins and ends in Vail. This event is a day long drive that requires open roads and distance that are
not offered in the Town of Vail.
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
Remind guests to bring re-usable bags and water bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public
transit to event, Enforce no idling policy for staff and guests, Provide water bottle filling stations
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
This event generates little to no waste. We do not serve food or sell anything. we encourage use of water bottles and may ask
Eagle River Water to provide a water station.
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
125
2. Number of volunteers needed
25
3. Number of event/program staff
5
4. Estimate of total number of spectators/attendees anticipated
2,500
SCORECARD CRITERIA QUESTIONS
1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your
event/program will bring to Vail
115
2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail
20
3. Estimate the number of international guests your event/program will bring to Vail
2
4. How will your event/program increase sales tax in Vail?
Approximately 100 registered participants will stay in Vail Thursday - Sunday generating 300 lodging nights with requisite dining
and shopping. This event attracts car owners and collectors with a high net worth and disposable income.
5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
The Vail Automotive Classic has established a world class reputation for quality entertainment. Each year our reputation grows
and we attract more participants from outside Colorado thus growing the Vail brand. In 2020 our reputation was further expanded
as we were one of the very few automotive events that was not cancelled or scaled back.
6. CRC - Brand Fit: How will your event or program support the Vail brand identity?
We have a record of growth and raising the bar on the quality of our event. Everything we do supports the Vail brand identity in
terms of the guest experience and quality. If we cannot do something well, we will not do it.
7. CRC - Event Timing: How is it the right event/program at the right time?
An eleven year track record has proven the timing. We are well established and loyal followers expect and like our event. We fit
well because our event is after the peak tourist season.
8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and
community members?
Our event enriches the community by delivering a unique event that is not offered by any other organization. We strive to keep
our event affordable to community members of broad ranging socioeconomic backgrounds and we do not charge admission to
spectators. Most car shows attracting automobiles of the same caliber charge admission to spectators. Keeping our event
accessible increases the traffic to town businesses.
9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new
programming, entertainers, adding additional days and activities.)
We add fresh content with something new every year. Using Lionshead and extending our event on to VR property (already
preliminarily approved) increases our maximum potential registration.
10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration?
Every aspect of this event is about fun. We encourage spectator engagement and we will continue to encourage businesses to
add entertainment and specials during the event.
11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more
marketing questions in a future section. (Reach refers to the total number of different people or households
exposed, at least once, to a medium during a given period.)
Monthly cumulative 10M
12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract
sponsorship support?
Partnership with Race Central Media is increasing our exposure tremendously. 50 shows/month with a monthly cumulative of
10M, weekly radio show on the top two sports shows in Denver reaching 1700-2000 per quarter hour. Newsletter twice monthly
reaches a subscriber base of 180K with a 24% open rate. We anticipate this expanded media sponsorship may be leveraged to
attract national sponsors.
13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to
sustain and grow the event.
11 year track record of growth produced by volunteers not a high overhead commercial entity.
13. CRC - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to
changing public health orders.
Our recent event proved our resiliency and ability to adjust to the changing public health orders and Town of Vail regs.. Eight days
before the event, we replanned and changed venues.
13. EE - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing
public health orders.
same as previous
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
300
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$93,000
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$93,000
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
The Sonnenalp Hotel was our lodging partner with a direct reservation link from our event registration page as well as lodging
reminders in confirmation messages and event newsletters.
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
Note we are preparing this application just 2 weeks after completing our 2020 event so some elements are still under
development. We will use CSE funds to help expand our on line and traditional media presence. Website rebuild with complete
SEO package, partnership/sponsorship with Race Central Media has been in kind to date. We anticipate incurring expenses
associated with more professional videos and expanded air time.
2. Please upload the provided complete event/program budget template here.
Vail Automotive Classic 2021 Event Budget.xlsx
3. What percentage % of the total event/program budget is the CSE being asked to fund?
25
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
A reduced funding amount will impact our ability to execute projects described in #1 above. Over the last 11 years we have
accomplished a lot the a minimal funding level from the TOV. We require more financial support to take this event to the next
level which will bring us more national visibility, attract more visitors from further away and get us ranked among the top
automotive events in the country similar to concours events.
5. Should the CSE decide not to support this event/program at all, will it still occur?
Yes
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
10,000
7. Do you intend to host the event or program in Vail beyond 2021?
Yes
7a. How many years beyond 2021?
4+
7b. Do you anticipate requesting funding from the CSE for 2022?
Yes
MARKETING
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Vail Automotive Classic 2021 Event Budget.xlsx
1. Objectives: What are you trying to accomplish through your marketing efforts?
1. Grow event registration to 120
2. Enhance and grow event reputation
2. Strategy: How will you meet your objectives?
Increased TV/streaming event exposure- During our 2020 event we had two professional videographers filming along with a
national automotive media interviewer.
3. Audience: Who is your audience? (You may choose more than one.)
First time visitors, Returning guests, Primary and Second Homeowners, Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
Open to ideas. We directly solicited business offering both sponsored and cost free opportunities to get their brands in front of our
audience. One business responded.
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
Editorial, Radio, Television, Online Event Listings, E-newsletters, Web, Media Plan/Public Relations, Grassroots, Facebook,
Instagram, Posters, Rack Cards, Signage – Banners, etc, Co-promotions, Partnerships, Local Vail Businesses
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
Mark Bergman
6b. Telephone Number
5182326544
6c. Email Address
mark.bergman@gmail.com
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$15,000
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$75,000
2. Please list your confirmed sponsors or partners.
It is a bit early for confirmed sponsors since our event venue is not yet confirmed.
Highly likely: Barrett-Jackson Auctions
Haggerty Insurance
Sonnenalp Hotel (unconfirmed)
Race Central Media
Again, we are just 2 weeks post event.
3. Please explain the potential for additional sponsorships or partners.
As our event gains more national notoriety, we are on the cusp of securing a title sponsor.
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
VACF Sponsor Package 2020.pdf
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
No
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
Our 2020 event recap cannot be completed yet. Required survey results have not been delivered. We completed our 2020 event
just 15 days before this application deadline. Response to our event was very positive. Lionshead merchants appreciated our
presence and spectator draw, event permit departments reportedly favorably. We attracted 93 entries for the weekend of events
and we are able to donate over $10K to area non profits. Our goals take us to a $20K donation level in 2021. Attendees from the
automotive show industry were highly impressed as they compared what we do with a volunteer staff to elements they've seen at
events such as Pebble Beach and Amelia Island. The comments were "you really raised the bar this year".
REQUIRED ATTACHMENTS
2020 Event Recap
Vail Automotive Classic 2021 Event Budget.xlsx
Organization rosters naming all officers, board of directors and respective positions as relevant
Vail Automotive Classic Foundation BOD.pdf
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
VailAutomotiveClassic.com - photo ad video gallery including an amateur video from 2020
Video - https://www.youtube.com/watch?
v=NWmptBziXHo&feature=youtu.be&fbclid=IwAR0t8IqGmMCD2NMtudN3qfQGvEh3251aHr5CveWSjpaI5J2T8FmUdLvP1Fs
Photos https://www.facebook.com/douglandininvail/posts/10221729876969530
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be
scheduled over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
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Linked Contact
Mark Bergman
Number
Events RFP 18/19/20/21: File Attachments
21. If applicable, please attach current State Department of Revenue Certificate with this application.
IRS 501c3 Determination Letter.pdf
2. Please upload the provided complete event/program budget template here.
Vail Automotive Classic 2021 Event Budget.xlsx
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Vail Automotive Classic 2021 Event Budget.xlsx
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
VACF Sponsor Package 2020.pdf
2020 Event Recap
Vail Automotive Classic 2021 Event Budget.xlsx
Organization rosters naming all officers, board of directors and respective positions as relevant
Vail Automotive Classic Foundation BOD.pdf
Export Summary
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Expenses
Table 1
Income
Table 1
Summary
Table 1
This document was exported from Numbers. Each table was converted to an Excel worksheet. All other
objects on each Numbers sheet were placed on separate worksheets. Please be aware that formula
calculations may differ in Excel.
Expenses
Income
Summary
Expenses
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Event/Program Budget for [Event Name]
> Expenses
Estimated Actual
Total Expenses $81,000.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rental fees $0.00 Social food + Beverage $5,400.00
Insurance $1,000.00 Non-social food + Beverage $250.00
Sound/AV $0.00 <insert Other>$0.00
Construction or Equipment $0.00 <insert Other>$0.00
Trash/Composting $0.00 Total $5,650.00 $0.00
Utilities $0.00
Labor $0.00 Program/Lodging Estimated Actual
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<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
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Marketing Estimated Actual Prizes Estimated Actual
Advertising - Radio $5,000.00 Prizes $500.00
Advertising - Print $0.00 Cash Purse $0.00
Advertising - Social Media $0.00 Total $500.00 $0.00
Public Relations $0.00
Sales Team Expenses $0.00
Expenses
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Media TV, Production & Distribution $10,000.00
Graphic Design $500.00
Website $5,000.00
Collateral Materials $0.00
Printing $250.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $20,750.00 $0.00
Marketing Estimated Actual
Telephone/Internet $0.00
Photography $0.00
Transportation $100.00
Permit Fees $0.00
Postage/Shipping $100.00
In Kind Trades $50,000.00
Supplies-Office or Other $400.00
Demographic Survey $0.00
Sales Tax $0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
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Income
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Event/Program Budget for [Event Name]
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Estimated Actual
Total Income $0.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
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0 Children @ $2.00 $0.00
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0 <Insert Other> @ $0.00 $0.00
Income
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<Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
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Estimated Actual Estimated Actual
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0 In Kind Sponsorships @ $0.00 $0.00
0 Donations @ $0.00 $0.00
0 CSE Funding @ $0.00 $0.00
0 Grants @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
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Summary
6
Event/Program Budget for [Event Name]
> Profit - Loss Summary
Estimated Actual
Total income $0.00 $0.00
Total expenses $81,000.00 $0.00
Total profit (or loss)-$81,000.00 $0.00
Estimated Actual
0
22500
45000
67500
90000
Total income
Total expenses
Export Summary
Numbers Sheet Name Numbers Table Name Excel Worksheet Name
Expenses
Table 1
Income
Table 1
Summary
Table 1
This document was exported from Numbers. Each table was converted to an Excel worksheet. All other
objects on each Numbers sheet were placed on separate worksheets. Please be aware that formula
calculations may differ in Excel.
Expenses
Income
Summary
Expenses
2
Event/Program Budget for [Event Name]
> Expenses
Estimated Actual
Total Expenses $81,000.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rental fees $0.00 Social food + Beverage $5,400.00
Insurance $1,000.00 Non-social food + Beverage $250.00
Sound/AV $0.00 <insert Other>$0.00
Construction or Equipment $0.00 <insert Other>$0.00
Trash/Composting $0.00 Total $5,650.00 $0.00
Utilities $0.00
Labor $0.00 Program/Lodging Estimated Actual
Traffic Control $0.00 Entertainment $0.00
Banners - Printing & $1,500.00 Speakers $0.00
Signage $1,000.00 Travel $0.00
<insert Other>$0.00 Hotel $0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
Total $3,500.00 $0.00 Total $0.00 $0.00
Marketing Estimated Actual Prizes Estimated Actual
Advertising - Radio $5,000.00 Prizes $500.00
Advertising - Print $0.00 Cash Purse $0.00
Advertising - Social Media $0.00 Total $500.00 $0.00
Public Relations $0.00
Sales Team Expenses $0.00
Expenses
3
Media TV, Production & Distribution $10,000.00
Graphic Design $500.00
Website $5,000.00
Collateral Materials $0.00
Printing $250.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $20,750.00 $0.00
Marketing Estimated Actual
Telephone/Internet $0.00
Photography $0.00
Transportation $100.00
Permit Fees $0.00
Postage/Shipping $100.00
In Kind Trades $50,000.00
Supplies-Office or Other $400.00
Demographic Survey $0.00
Sales Tax $0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $50,600.00 $0.00
Income
4
Event/Program Budget for [Event Name]
> Income
Estimated Actual
Total Income $0.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
0 Adults @ $5.00 $0.00
0 Children @ $2.00 $0.00
0 Other @ $1.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Programs/Advertising
Estimated Actual Estimated Actual
0 Covers @ $0.00 $0.00
0 Half-pages @ $0.00 $0.00
0 Quarter-pages @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Exhibitors/vendors
Estimated Actual Estimated Actual
0 Large booths @ $0.00 $0.00
0 Med. booths @ $0.00 $0.00
Small booths @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
Income
5
<Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Revenue from other items
Estimated Actual Estimated Actual
0 Cash Sponsorships @ $0.00 $0.00
0 In Kind Sponsorships @ $0.00 $0.00
0 Donations @ $0.00 $0.00
0 CSE Funding @ $0.00 $0.00
0 Grants @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Summary
6
Event/Program Budget for [Event Name]
> Profit - Loss Summary
Estimated Actual
Total income $0.00 $0.00
Total expenses $81,000.00 $0.00
Total profit (or loss)-$81,000.00 $0.00
Estimated Actual
0
22500
45000
67500
90000
Total income
Total expenses
March 7, 2020
The Vail Automotive Classic Foundation presents the 11th annual Vail Automotive
Classic September 11 - 13, 2020. Over the last decade the Vail Automotive Classic
has drawn thousands of car enthusiasts to beautiful Vail, Colorado for a weekend of
automotive events.
We are excited to announce we are now a 501(c)(3) non profit organization.
Proceeds from our event are donated to support Eagle County residents and
employees requiring emergency assistance. This year we will donate to the Vail
Valley Charitable Fund and the Epic Promise Employee Foundation Emergency
Fund.
Your support offers your business access to an affluent demographic in a fun, social
and relaxed setting while knowing that your investment will benefit local charitable
causes. VACF is a 100% volunteer organization.
The Vail Automotive Classic is projected to draw 150 to 200 cars and owners from
across the country. Sponsors are welcomed to join in participant events including the
Mountain Road Tour, Welcome Reception and Cars & Coffee on Friday and
Saturday. The car show on Sunday draws an estimated 4000 spectators.
Please refer to the attached sponsorship level offerings. We look forward to
customizing a sponsorship agreement for your business or organization. Please
remember that your sponsorship supports the non profit missions of some very
deserving non profit organizations while associating your business or organization
with this prestigious event.
May we schedule a call to discuss your participation? The sooner you commit, the
sooner we may add your logo and website link to our marketing on line and in print.
Please visit our dynamic new website at VailAutomotiveClassic.com.
Thank you for your consideration!
Mark S. Bergman, President
518.232.6544 ☉ mark@VailAutomotiveClassic.org ☉ P.O. Box 111 Edwards CO 81632
Vail Automotive Classic Foundation
Title
$25,000
Presenting
$10,000
Gold
$7,500
Silver
$5,000
Bronze
$3,000
Supporter
$1,000
Naming Rights
Sub-Event Presenter
Registration Mailing List
Entry in the Mountain Road Tour
Tickets to the Welcome Reception
Insertions in Participant Gift Bags
Logo Placement on Advertisements
Exhibit Space - Varies by level
Logo Placement on
Signage & Program
518.232.6544 ☉ mark@VailAutomotiveClassic.org
Vail Automotive Classic Foundation
2020 Sponsorship Levels
Export Summary
Numbers Sheet Name Numbers Table Name Excel Worksheet Name
Expenses
Table 1
Income
Table 1
Summary
Table 1
This document was exported from Numbers. Each table was converted to an Excel worksheet. All other
objects on each Numbers sheet were placed on separate worksheets. Please be aware that formula
calculations may differ in Excel.
Expenses
Income
Summary
Expenses
2
Event/Program Budget for [Event Name]
> Expenses
Estimated Actual
Total Expenses $81,000.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rental fees $0.00 Social food + Beverage $5,400.00
Insurance $1,000.00 Non-social food + Beverage $250.00
Sound/AV $0.00 <insert Other>$0.00
Construction or Equipment $0.00 <insert Other>$0.00
Trash/Composting $0.00 Total $5,650.00 $0.00
Utilities $0.00
Labor $0.00 Program/Lodging Estimated Actual
Traffic Control $0.00 Entertainment $0.00
Banners - Printing & $1,500.00 Speakers $0.00
Signage $1,000.00 Travel $0.00
<insert Other>$0.00 Hotel $0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
Total $3,500.00 $0.00 Total $0.00 $0.00
Marketing Estimated Actual Prizes Estimated Actual
Advertising - Radio $5,000.00 Prizes $500.00
Advertising - Print $0.00 Cash Purse $0.00
Advertising - Social Media $0.00 Total $500.00 $0.00
Public Relations $0.00
Sales Team Expenses $0.00
Expenses
3
Media TV, Production & Distribution $10,000.00
Graphic Design $500.00
Website $5,000.00
Collateral Materials $0.00
Printing $250.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $20,750.00 $0.00
Marketing Estimated Actual
Telephone/Internet $0.00
Photography $0.00
Transportation $100.00
Permit Fees $0.00
Postage/Shipping $100.00
In Kind Trades $50,000.00
Supplies-Office or Other $400.00
Demographic Survey $0.00
Sales Tax $0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $50,600.00 $0.00
Income
4
Event/Program Budget for [Event Name]
> Income
Estimated Actual
Total Income $0.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
0 Adults @ $5.00 $0.00
0 Children @ $2.00 $0.00
0 Other @ $1.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Programs/Advertising
Estimated Actual Estimated Actual
0 Covers @ $0.00 $0.00
0 Half-pages @ $0.00 $0.00
0 Quarter-pages @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Exhibitors/vendors
Estimated Actual Estimated Actual
0 Large booths @ $0.00 $0.00
0 Med. booths @ $0.00 $0.00
Small booths @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
Income
5
<Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Revenue from other items
Estimated Actual Estimated Actual
0 Cash Sponsorships @ $0.00 $0.00
0 In Kind Sponsorships @ $0.00 $0.00
0 Donations @ $0.00 $0.00
0 CSE Funding @ $0.00 $0.00
0 Grants @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Summary
6
Event/Program Budget for [Event Name]
> Profit - Loss Summary
Estimated Actual
Total income $0.00 $0.00
Total expenses $81,000.00 $0.00
Total profit (or loss)-$81,000.00 $0.00
Estimated Actual
0
22500
45000
67500
90000
Total income
Total expenses
September 25, 2020
Board of Directors
Mark Bergman - President
Ton Kleinhardt - Vice president
Connie Willemsen - Treasurer
John Moebius - Director
Ron Kirkham - Director
Mike Thul - Director
518.232.6544 ☉ mark@VailAutomotiveClassic.org ☉ P.O. Box 111 Edwards CO 81632
Vail Automotive Classic Foundation
Contacts: Mark Bergman
First Name:
Mark
Last Name:
Bergman
Linked User Form
mark.bergman@gmail.com
2019 CSE Reviews: 21106832
Name Attachments
21106832 No
21106833 No
21106834 No
21106835 No
21106836 No
21106837 No
21106838 No
21106839 No
21106841 No
21106842 No
21106843 No
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