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HomeMy WebLinkAbout26. Vail Lacrosse Shootout_10-01-2020Events RFP 18/19/20/21: Vail Lacrosse Shootout EVENT & APPLICANT OVERVIEW 0. Email contact vaillaxinfo@comcast.net 1. What is the name of your event/program? Vail Lacrosse Shootout 2. Please select the event category for your RFP. Community, Recreation & Cultural (CRC) 3. Is this a new event or program? No 3a. How much was your event or program funded in 2020? $14,000 4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program? No 5. Amount of 2021 funding requested $20,000 5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021? No 6. Proposed Event/Program Start Date 06/26/2021 7. Proposed Event/Program End Date 07/04/2021 7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD: Vail Shootout Divisions: Zenmasters, Grandmasters, Supermasters: 06/26/21, 06/27/21, 06/28/21 HS U19 Boys & Girls: 06/27/21, 06/28/21, 06/29/21, 06/30/21 Men's & Women's Masters: 07/01/21, 07/02/21, 07/03/21 Men's & Women's Elite: 07/01/21, 07/02/21, 07/03/21, 07/04/21 8. Are your event/program dates set or could they changed? Event dates cannot be changed 9. Name of person completing the application Connie Streich 9a. Title of person completing the application Administrative Assistant 10. Provide name of person or entity to whom the funding check will be cut. International Lacrosse Promotions 11. Mailing Address Street 7056 Turweston Lane 12. City Castle Pines 13. State Colorado 14. Zip Code 80108 15. Telephone number 303-886-3500 16. Email address vaillaxinfo@comcast.net 17. Event/program and/or organization website www.vaillacrosse.com 18. Number of years organization has been in business 48 19. Organization's Mission Statement To support and promote the sport of lacrosse through a geographically diverse tournament that includes divisions for men and women in a wide range of age groups. 20. Organization's Tax Status For Profit 21. If applicable, please attach current State Department of Revenue Certificate with this application. 22. Does the event or program benefit a charity or organization? Yes 22a. Please name and describe the beneficiary Each year we make a donation to a charitable organization. The organization varies from year to year. Provided our budget allows, in 2021 we anticipate making contributions to The Casey Powell World Lacrosse Foundation and to Lacrosse The Nations. Lacrosse The Nations benefits under-served children in various parts of the world through the sport of lacrosse. The Casey Powell World Lacrosse Foundation assists severely injured athletes or those fighting illness, and their families. EVENT DESCRIPTION 1. Is this a new or existing event/program in Vail? Existing 1a. How many years has the event or program been produced in Vail? 40 1b. Please describe the location(s) of the event or program in previous years. Each year we use the fields at Ford Park, the Vail Athletic Field, Vail Mountain School, Donovan Park, Homestake Peak School Stadium and the Eagle Vail fields. 2. Please provide a detailed description of the event/program and its activities. We are an invitational lacrosse tournament for men and women with divisions that include Under 19 High School Divisions for boys and girls; Elite Divisions for men and women (collegiate and post collegiate, club players); Masters Divisions for men and women between 30 & 40; a Supermasters Division for men between 40 & 50; a Grandmasters Division for men between 50 & 60; and a Zenmasters Division for men 60 & over. Each division plays over a period of 3 or 4 days. Each year we host a youth lacrosse clinic for boys from age 7 to 12. In 2021, we would like to expand our youth clinic to also include a 3 v 3 Chumash youth tournament. The tournament has vendors that sell lacrosse equipment and tournament logo'd apparel at the Ford Park venue. We also provide live streaming of key tournament games through the tournament website. 3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary venues. For the 2021 event, we plan to use the fields at Ford Park, Vail Athletic Field, Vail Mountain School, Donovan Park, Homestake Peak School Stadium and the Eagle Vail fields. The Ford Park fields, the Vail Athletic Field and the Vail Mountain School field will be used over the duration of the tournament -- June 26 through July 4. The Homestake Peak School Stadium field, the Eagle Vail Fields and the Donovan Park field will only be used as needed depending on game schedules. Approximate times of field use each day will be 8:00 AM to 5:00 PM. Each year we work with the Vail Recreation District to determine field availability and to reserve the appropriate fields for the specific dates needed. Each year we obtain a written permission letter from Vail Mountain School for the use of their field on the dates and times requested. 4. Do you plan to use Vail Recreation District Facilities? Yes 4a. Please attach letter or email confirmation from Vail Recreation District if using VRD facilities. Vail Rec District field use permission letter for 2021.pdf 5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take place and why. We plan to use the fields at Freedom Park in Edwards for the High School Girls Division and possibly games in the Women's Masters Division of the tournament. The Freedom Park fields are necessary for the High School Girls division because their dates overlap with the High School Boys Div. as well as the older men's divisions, requiring additional fields. As stated above, we will use Homestake Peak School Stadium and the Eagle Vail fields for some tournament games on days when several divisions overlap and more fields are needed due to game schedules. ENVIRONMENTAL PRACTICES 1. Which of these environmental practices will you commit to executing at your event/program? Use of recyclable materials - banners, paper, etc., Ban use of plastic bags, Remind guests to bring re-usable bags and water bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public transit to event, Enforce no idling policy for staff and guests, Recycling required in all areas of event, Provide water bottle filling stations 2. Please describe your commitment to environmental sustainability and detail measures that will be taken during your event to ensure minimal environmental impact and sustainable best practices. During our event we will make efforts to minimize our environmental impact through the following: 1) providing recycle receptacles in close proximity to trash cans at all field venues; 2) trainers provide drinking water to teams and officials in large Gatorade coolers and re-useable water bottles that our trainers wash and reuse over the course of the event to discourage the use of throw away plastic water bottles; 3) encouraging all participants to use team vans to transport players in one vehicle to the various field venues, rather than individual vehicles; 4) encouraging participants and fans to use the Vail transportation system or walk to get to field venues; 5) encouraging teams to find accomodations in the Town of Vail to reduce driving to field venues; 6) communicating tournament information to teams electronically via email, text and the tournament website; 7) use of an online system for team and individual player registration; 8) submittal of teams' game rosters to us electronically; 9) use of car pooling for tournament staff to get to our various field venues. EVENT/PROGRAM PARTICIPANTS 1. Number of participants (athletes, artists, exhibitors, etc.) anticipated 3,345 2. Number of volunteers needed 80 3. Number of event/program staff 20 4. Estimate of total number of spectators/attendees anticipated 12,945 SCORECARD CRITERIA QUESTIONS 1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your event/program will bring to Vail 5,178 2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail 7,707 3. Estimate the number of international guests your event/program will bring to Vail 60 4. How will your event/program increase sales tax in Vail? Vail Shootout participants and "others" accompanying players and teams ("others" include family, friends and chaperones) increase sales tax in Vail in the areas of lodging, restaurants and bars, participation in other recreational activities, liquor store purchases and grocery store purchases. Each of our various age divisions play for either 3 or 4 consecutive days in Vail, which requires that teams and those accompanying teams stay in lodging between 2 to 4 nights and purchase groceries or restaurant meals each day. Since teams typically play one game per day, most teams also take advantage of other activities while in Vail including golf, rafting, riding the Gondola, bicycling, fishing, horseback riding, jeep & ATV tours, ziplines, etc. In addition to players and their families, tournament officials and event staff also are generating increased sales tax in the same categories mentioned above. Tournament officials and staff stay in Vail for an extended period, depending on the tournament dates for that year. In 2021, staff and officials will be staying for approx. 10 to 11 days. Survey results from the 2019 event reported that the Shootout had a sales tax impact of $124,420 and a sales tax impact ratio of $9.95. No results are available for 2020, due to cancellation of the event because of Covid 19 virus restrictions. 5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council? We feel that the Vail Lacrosse Shootout contributes to Vail's effort to grow a vibrant, diverse economy and community and to provide an abundance of recreational opportunities by bringing to Vail an event that brings some of the best athletes in a very popular sport to Vail to participate in one of the oldest and most well-known summer lacrosse tournaments in the country. Our event provides a unique recreational event to both Vail Valley residents and tourists visiting the area. The Shootout is attended by varied age and gender groups from diverse geographical areas, including international groups in some years. Also, our event provides a substantial economic impact to the Town -- the 2019 tournament had a direct economic impact of $3,297,813 per the post event survey (no results are available for 2020 due to cancellation of the event due to Covid). For the above reasons, we feel that our event contributes greatly to Vail's vision of being the "premier international mountain resort community." 6. CRC - Brand Fit: How will your event or program support the Vail brand identity? Our event attendees, including players, their families, friends and chaperones, travel to Vail from many geographical areas of the country as well as some from Canada. In 2018 we also included teams from Hawaii and Japan. A team from Scotland has expressed interest in participating in 2022. Our event has varied age and gender divisions from high school to over 60, so a diverse group is becoming familiar with the Vail area and all it has to offer. Tournament participants and those traveling to Vail with them are best described as active and athletic people of various ages that also participate in other outdoor activities while in Vail and are also likely to return to Vail to enjoy other recreational activities, including skiing. They are people that appreciate the active, outdoor lifestyle that Vail's setting offers. The 2019 post event survey reports that 54% of our attendees have an annual income of $150,000 or more. This diversity of ages, geographical areas and income level represented at our event enables the Vail brand identity to be seen and experienced to a very desirable demographic. 7. CRC - Event Timing: How is it the right event/program at the right time? Our event adds a free, unique athletic event featuring some of the best athletes in the sport of lacrosse for summer visitors and residents to enjoy. Among lacrosse players and fans, the Vail Lacrosse Shootout is very well known and, despite the increased number of tournaments due to the popularity of the sport, our tournament is still considered by many lacrosse players, young and old, to be "THE" summer tournament to attend. High school and college players are looking for summer lacrosse tournaments to play in while out of school; older players are coming to re-connect with old friends as well as combining a family vacation with playing in the Shootout. We believe that our event compliments and enhances other summer events and activities that are available to visitors during the very busy summer tourist season. 8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and community members? Our event strives to attract both visitors and community members by offering a free, competitive lacrosse tournament featuring top lacrosse players and very competitive games in many age and gender divisions. The tournament takes place on and around the 4th of July, when there are many visitors in Vail for the holiday, offering these visitors a unique event to attend during their stay. Our main field venue is Ford Park, which is very visible and easy to access for summer visitors. The youth clinic that we hold each year as part of the Shootout is a great community involvement opportunity that offers both local and visiting youth in the area the opportunity to learn about the sport of lacrosse or improve their lacrosse skills. In the future, we hope to involve existing Vail youth lacrosse leagues in our youth clinic and also offer a 3v3 "Chumash" tournament for youth. In 2021, we hope that Casey Powell will again be a tournament sponsor and will be involved in not only vending at the tournament but also helping to promote and organize our youth clinic and Chumash event, giving youth the unique experience of learning about lacrosse from one of the all-time best in the sport. 9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new programming, entertainers, adding additional days and activities.) The tournament intends to again partner with two non-profit organizations, Lacrosse The Nations and The Casey Powell World Lacrosse Foundation, as well as tournament vendor Powell Lacrosse. These organizations are involved with the tournament as sponsors and merchandise vendors. Lacrosse The Nations offers support to children in impoverished areas through the sport of lacrosse. The Casey Powell World Lacrosse Foundation supports lacrosse players and their families that are dealing with severe injuries or illness. The tournament offers these organizations a means of spreading the word about their mission and providing a way for others to become involved in these worthy causes. Each year, we hope to continue to expand and diversify the involvement in the Shootout of these organizations. As mentioned above, we plan to work with lacrosse legend Casey Powell to expand our youth clinic. To expand our activities, in 2021 we hope to include a Chumash youth tournament that would follow the youth clinic. We would also like to have an in town activation that would involve an informal, fun lacrosse activity that local and visiting youth could take part in. We'll continue to expand the number of games that are live streamed on our website. 10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration? Our event provides lacrosse players the opportunity to come together, reconnect and socialize with longtime friends and former teammates that they don't have the opportunity to see otherwise. For many of our participants, the Vail Shootout is an annual reunion for players that have been long time teammates and friends. Players reuniting in this way supports an atmosphere of vitality, fun and celebration. Each year, the tournament hosts a team social event at a local bar, offering players a chance to gather together and catch up with old and new friends and teammates in an atmosphere of fun and celebration. In our masters, supermasters and grandmasters divisions many players bring their families, combining playing in the tournament with a family vacation. Our game schedules allow plenty of time for participants to enjoy other activities like rafting, biking, hiking, fishing, golfing and river rafting with their teammates and/or families.The post event survey of the 2019 tournament reported that attendees spent approximately $38 per attendee, per day on other recreational activities. In town, it's evident that lacrosse players are enjoying the nightlife in the many restaurants and bars. For players and spectators alike, the beautiful setting at Ford Park is the perfect atmosphere to sit in the sun, enjoy both spectacular views and exciting lacrosse action and celebrate summer in the Colorado mountains. 11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more marketing questions in a future section. (Reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.) Marketing reach is via our tournament website, our presence on social media sites including Facebook, Twitter, Instagram & Snapchat, through live streaming of key games during the tournament provided by tournament partner Scorebreak, and also via our souvenir tournament program. From 6/28/19 thru 7/7/19, our website had 17,253 sessions, 7,074 users and 47,681 pageviews. The tournament had 2,921 Twitter followers; 1,413 Instagram followers and 3,017 Facebook likes. Approximately 1,500 copies of the tournament program were printed and they were available at field venues, at the Vail Welcome Center and at the Lionshead Welcome Center. 12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract sponsorship support? Our tournament website (www.vaillacrosse.com) is used as a means of attracting sponsorship support by providing sponsors with a prominent display of their logo and a link to the sponsor's website. We strive to keep the website updated with current tournament information, including game schedules and field directions, so that it is the primary source of information for players, families and fans, thereby promoting more visibility for sponsors. Each year we review and update our sponsorship package that details the various levels of sponsorship. We have a dedicated staff member that will be reaching out and promoting the event to potential sponsors. Our live streaming of key tournament games allows us to better market our event to potential sponsors as it gives us the ability to offer video advertising. Media exposure is gained through coverage of the event by the Vail Daily and inclusion of the event on various event calendars. Promotion of our event to potential sponsors is also achieved through social media, including Facebook, Twitter, Instagram and Snapchat. In 2019, the Shootout received media exposure through an article submitted by one of our teams that also featured the Shootout in Lacrosse Magazine and also through a film clip that was featured on ESPN Sportcenter's "Top 10" television segment on Tuesday, July 2, 2019. 13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to sustain and grow the event. The producers/directors of our event have been involved in the sport of lacrosse in many different capacities over many years. Our tournament directors and staff include a former coach at Colorado College, the head lacrosse coach at Regis Jesuit High School; and a coach of various youth programs in the Denver metropolitan area. Our tournament directors have an extensive knowledge of the sport of lacrosse due to their involvement with the sport over many years. They have also developed many connections with coaches, players and supporters of lacrosse. These long time connections with others involved in the sport are a great resource to help sustain the tournament as a high quality event as well as making and reinforcing important connections to provide future growth. Also, one of our tournament directors was a director for the World Games of Lacrosse in Denver in 2014. 13. CRC - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing public health orders. Prior to the beginning of the Covid pandemic, the Shootout had a full field of teams signed up to participate in the 2020 Shootout in all of our various divisions. As the Covid pandemic began to have an impact in Colorado, we monitored the situation and stayed in contact with the Vail Recreation District and with the special event coordinator for the Vail CSE as to the status of restrictions on gatherings as required by the Eagle County Health Department and the Transition Trail Map. During this time, we sent several communications to our registered teams keeping them apprised of the situation in Eagle County and the status of our event. We contemplated a smaller event with less participants and an adjustment to the rules to try to reduce contact. Once it was determined that our event could not take place in 2020 due to the stage of the restrictions in place per the Trail Map, we immediately informed all of our team contacts and refunded to them all entry fees that had been paid. At that time, our participants expressed their understanding of the need to cancel the event and let us know that they fully intended to return to compete in the Shootout in 2021. In short, we were able to adapt to the changing Covid situation in the spring of 2020. We understand that it remains unknown what impact the Covid virus may have in the summer of 2021. We anticipate that it will be something that as an event, we will need to stay informed about and possibly adapt our event to meet any restrictions that may be in place and to be responsible about protecting our event participants. 13. EE - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing public health orders. As explained above, as we plan the 2021 Shootout, we will stay apprised of public health orders in place as we plan the event. We will stay in touch with the Vail Recreation District and the Vail CSE regarding public health orders that may impact our event. If necessary, we will discuss ways our event can be adjusted to meet any restrictions that may be in place at that time. We will also stay in contact with teams planning to attend the 2021 event so they are aware of the situation and any impact on the tournament. EVENT ECONOMIC IMPACT 1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program. 12,136 2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending generated by your event or program. $3,572,316 Example: Increased spend by attendees in restaurants, shops, lodging or activities. 3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of Vail expect? $178 ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.) Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000 4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges. Erik Tilley of Peak Sports Travel is a long time tournament sponsor and works with our team coordinators, individual participants and others traveling with teams to assist them with their travel arrangements, especially lodging. When working with tournament participants, Erik provides them several housing options in Vail and Lionshead with each proposal. The tournament communicates to teams the services offered by Peak Sports Travel numerous times prior to the event and we encourage all attendees to book lodging through Erik. The 2019 post event survey reported that 79% of our attendees selected lodging located in Vail as opposed to other parts of the Vail Valley. BUDGET Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses. 1. Describe how you will use the funds requested from the CSE. CSE funds will be used to pay for advertising and promotional expenses associated with the event, including the cost of producing the tournament program, creating a promotional flyer for the youth clinic and creating a tournament poster. Funds will also be used for expenses associated with maintaining and continuing to improve the tournament website, expenses incurred in the production of the live online streaming by Scorebreak, costs associated with promoting the event through social media sites, professional photographer costs, and costs associated with our marketing efforts in order to comply with the CSE's marketing guidelines and marketing checklist. 2. Please upload the provided complete event/program budget template here. Vail Lacrosse Shootout Event proposed budget 2021.xlsx 3. What percentage % of the total event/program budget is the CSE being asked to fund? 11 4. If the event/program is not funded at full request, how will the event change with a lower funding allocation? Tournament expenses that are not "hard costs" would need to be reduced to adjust for the reduced funding. Hard costs associated with putting on the tournament include the cost of field rentals, cost of providing officials and athletic trainers, the cost of providing housing and meals for approximately 80 tournament staff, rental costs for scorer's and vending tents, and the cost of providing portable toilets and trash removal at field venues. Many of these expenses are increasing from year to year. In 2019 tent rental increased significantly. The reduction in expenses would therefore need to be made in promoting and marketing the event including expenses associated with the live streaming television production, the tournament website, creation and printing of a tournament poster, and expenses associated with promotion of the tournament through social media sites. In addition, production costs associated with the souvenir tournament program would need to be reduced by reducing both the content and the number of programs printed. 5. Should the CSE decide not to support this event/program at all, will it still occur? Yes 6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales, merchandise, food and alcohol sales, etc.) 170,560 7. Do you intend to host the event or program in Vail beyond 2021? Yes 7a. How many years beyond 2021? 4+ 7b. Do you anticipate requesting funding from the CSE for 2022? Yes MARKETING Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and execution dates. Marketing Plan for CSE Funding Appl 2021.pdf 1. Objectives: What are you trying to accomplish through your marketing efforts? We hope to increase the number and quality of event sponsors and gain sponsors at higher levels of sponsorship, thereby increasing sponsorship funds coming to the tournament. For the 2021 event, we plan to increase marketing of our event to more teams, especially from geographical areas not currently represented at the tournament. Increasing the number of event participants and the geographical representation at the tournament makes our event more attractive to potential sponsors. It also increases the number of visitors our event brings to Vail, resulting in a greater economic benefit to the Town and local businesses. 2. Strategy: How will you meet your objectives? By continuing and increasing exposure of our event to our desired demographic through social media outlets, our tournament website, increasing viewership of our online streaming of games and reaching out to potential team contacts by email and social media. We will also send tournament information to regional Board representatives of US Lacrosse, which allows us to market our event to individuals working with US Lacrosse to grow and promote the sport in their geographical areas. To increase the number of sponsors, we will continue efforts to distribute our sponsorship packet to potential sponsors and to cross promote our event with tournament partners that have a strong social media presence like The Casey Powell World Lacrosse Foundation. and Lacrosse The Nations. Word of mouth recommendations by participants that attended and enjoyed our tournament is also beneficial and encourages other coaches and players to choose the Vail Shootout as their summer tournament of choice. 3. Audience: Who is your audience? (You may choose more than one.) First time visitors, Returning guests, Primary and Second Homeowners, Local residents 4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of Activation: Create an expanded presence throughout the community and stimulate the participation of the merchants, restaurants, bars and lodges.) Each year, we host two separate team social events (one for the Supermasters, Grandmasters & Zenmasters players in the earlier portion of the tournament and one for the Masters & Elite players in the later portion of the tournament) at a local Vail bar. In the future, we'd like to also host an in town activation for youth in the Gold Peak area that would be an opportunity to teach those not familiar with the sport about lacrosse and would also give youth an opportunity to have fun and use their lacrosse skills in a fun, non-competitive activity. We would co-host an activity of this type with Casey Powell Lacrosse. 5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than one.) Print - Local, Print - Regional, Print - National, Radio, Television, Online Event Listings, Web, Facebook, Instagram, Twitter, Posters, Flyers, Signage – Banners, etc, Co-promotions, Partnerships, Local Vail Businesses 6. Please list contact information for your Media Relations or Public Relations staff or firm. 6a. Name Nikki Soran 6b. Telephone Number 303-257-7196 6c. Email Address media@vaillacrosse.com SPONSORSHIPS & PARTNERSHIPS 1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the event/program budget? $13,625 1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners? $1,400 2. Please list your confirmed sponsors or partners. The following sponsors had confirmed they would continue sponsorship of our event in 2020. After cancellation of the 2020 Shootout due to Covid, these sponsors indicated that they looked forward to again sponsoring the event in 2021. Therefore, we anticipate the following sponsors will continue to sponsor our event in 2021: Lacrosse The Nations, The Casey Powell World Lacrosse Foundation, Casey Powell Lacrosse, Wendy's, Scorebreak, Alpine Bank, Alpine Party Rental, Peak Sports Travel, Alpine Mobile Physicians, Vail Ale House, Vail Racquet Club, Kids' Adventure Games, Herman's Hideaway, Laxgear. 3. Please explain the potential for additional sponsorships or partners. The cross promotion of our event through non-profit organizations Lacrosse The Nations and The Casey Powell World Lacrosse Foundation will increase our exposure and may enable us to make contact with potential new sponsors. Each year, we hope to increase the level of involvement and sponsorship with both of these sponsors, as we support the mission of each of their organizations. We also plan to increase the involvement of tournament sponsor Scorebreak each year and increase the number of games that are live streamed, thereby attracting potential sponsors. A designated staff member will be reaching out and marketing our event to a larger number of potential sponsors through our 2021 sponsorship packet. Another source of acquiring additional sponsors or partners is through our event attendees. Some of our attendees have expressed in not only participating in the event but becoming involved in the Shootout as a sponsor or partner. 4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective partners or sponsors which provides benefits for participating in your event/program.) Vail Lacrosse Shootout 2021 Sponsorship Packet.pdf REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other requests will be accepted. Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero Hero,etc. 1. Do you need facility rental relief? No ADDITIONAL INFORMATION Are there any questions you have for the CSE or other things you'd like to share with the board that are not included in the application? With regard to our request for relief for facility rental, we'd like to increase the amount of parking that we have access to at Ford Park. We are provided access at no charge to one half of the lot in The Nest from approx. 7:00 AM to 5:00 PM. We'd like to increase the amount of parking we can access without charge in order to be able to provide close in parking for tournament staff, trainers, our video crew, vendors, officials and coaches. These participants are generally gone from the parking lot by 5:00 each day, so increased use of the parking lot shouldn't interfere with availability of parking for amphitheater events, and our parking attendant staff member can monitor this closely. Not having enough close in parking at Ford Park is the most frequent complaint we receive from players and coaches. They often comment that they are spending a significant amount of money to stay in Vail for several days and are not happy with having to also pay $10 per day to park close to Ford Park when paying in games at that location. Estimated attendance and demographic information used for this application uses attendance numbers based on the number of teams we would expect to have in 2021, provided the Covid pandemic is not as much of a factor in the summer of 2021 as it was in the summer of 2020. We understand that in 2021 there could still be some impact to our event due to Covid concerns and that our attendance numbers could be affected by that, but at this point it is too early to know. REQUIRED ATTACHMENTS 2020 Event Recap 2019-07-22 post Event Recap.pptx Organization rosters naming all officers, board of directors and respective positions as relevant Organization of Event Producer 2021.docx OPTIONAL ATTACHMENTS List any URLs where additional information can be found, including photos, videos or other content relevant to your application. Because of the cancellation of the 2020 Vail Lacrosse Shootout due to Covid, the Vail Lacrosse Shootout website (www.vaillacrosse.com) currently contains Information and photos for the 2019 tournament. Some of our press coverage from the 2019 tournament is attached. An article from Lacrosse Magazine featuring the Vail Lacrosse Shootout is attached (included with press coverage document). Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding Lacrosse Magazine - Middlebury article 2019.pdf Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding Vail Lacrosse Shootout press coverage - combined.pdf Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding Photos 2019 tournament.pdf RFP QUESTIONS AND KEY MEETING DATES We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be scheduled over email as well. Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com Friday, August 30: Submitted questions and answers will be emailed to applicants. Wednesday, October 2: Regular CSE Meeting, Recaps will be presented Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting. Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting. Tuesday, November 5: The Town Council will review the CSE funding allocations. Wednesday, November 6: Regular CSE Meeting Thursday, November 7: Applicants will be notified of their preliminary funding allocations. Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding decisions. --->The "Save Draft" button below allows you to save your application and come back to work on it again. --->The "Save" button is for when your application is complete and ready to submit. ---> Your application has not been formally submitted until you navigate to the Menu page and click "Submit Request". You will receive a confirmation email once your application has been submitted.<--- Linked Contact Connie Streich Number Events RFP 18/19/20/21: File Attachments 4a. Please attach letter or email confirmation from Vail Recreation District if using VRD facilities. Vail Rec District field use permission letter for 2021.pdf 2. Please upload the provided complete event/program budget template here. Vail Lacrosse Shootout Event proposed budget 2021.xlsx Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and execution dates. Marketing Plan for CSE Funding Appl 2021.pdf 4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective partners or sponsors which provides benefits for participating in your event/program.) Vail Lacrosse Shootout 2021 Sponsorship Packet.pdf 2020 Event Recap 2019-07-22 post Event Recap.pptx Organization rosters naming all officers, board of directors and respective positions as relevant Organization of Event Producer 2021.docx Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding Lacrosse Magazine - Middlebury article 2019.pdf Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding Vail Lacrosse Shootout press coverage - combined.pdf Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding Photos 2019 tournament.pdf Expenses Event/Program Budget for Vail Lacrosse Shootout > Expenses Estimated Actual Total Expenses $190,263.00 $0.00 Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual Rental fees $38,957.00 Social food + Beverage $0.00 Insurance $250.00 Non-social food + Beverage $15,000.00 Sound/AV $350.00 <insert Other>$0.00 Construction or Equipment $0.00 <insert Other>$0.00 Trash/Composting $2,445.00 Total $15,000.00 $0.00 Utilities $0.00 Labor - scorekeeper $2,540.00 Program/Lodging Estimated Actual Traffic Control $0.00 Entertainment $100.00 Banners - Printing & $0.00 Speakers $0.00 Signage $0.00 Travel $1,000.00 Parking $100.00 Hotel $34,000.00 Admin $15,424.00 <insert Other>$0.00 Officials $36,315.00 <insert Other>$0.00 Athletic Trainers $8,000.00 <insert Other>$0.00 Accounting/Financial $816.00 <insert Other>$0.00 Total $105,197.00 $0.00 Total $35,100.00 $0.00 Marketing Estimated Actual Prizes Estimated Actual Advertising - Radio $0.00 Prizes - Trophies $1,000.00 Advertising - Print $900.00 Cash Purse $0.00 Advertising - Social Media $900.00 Total $1,000.00 $0.00 Public Relations $3,051.00 Sales Team Expenses $1,200.00 Media TV, Production & Distribution $4,800.00 Graphic Design $3,000.00 Website $3,500.00 Expenses Collateral Materials $0.00 Printing $0.00 insert other $0.00 Tournament program $6,085.00 <insert Other>$0.00 <insert Other>$0.00 <insert Other>$0.00 Total $23,436.00 $0.00 Marketing Estimated Actual Telephone/Internet $980.00 Photography $900.00 Transportation $2,000.00 Permit Fees $50.00 Postage/Shipping $200.00 In Kind Trades $5,400.00 Supplies-Office or Other $500.00 Demographic Survey $0.00 Sales Tax $0.00 Charitable contribution $500.00 <insert Other>$0.00 <insert Other>$0.00 Total $10,530.00 $0.00 Income Event/Program Budget for Vail Lacrosse Shootout > Income Estimated Actual Total Income $190,560.00 $0.00 Tickets/Admissions Estimated Actual Estimated Actual 0 Adults @ $5.00 $0.00 0 Children @ $2.00 $0.00 0 Other @ $1.00 $0.00 0 <Insert Other> @ $0.00 $0.00 $0.00 $0.00 Programs/Advertising Estimated Actual Estimated Actual 0 Covers included in sponsorship $1,800.00 $0.00 0 Half-pages @ $250.00 $1,250.00 0 Quarter-pages @ $150.00 $750.00 0 <Insert Other> @ flyer + 1/2 pg.$3,000.00 0 full pages @ $400.00 $3,600.00 0 in kind trade ads $6,000 $0.00 $0.00 $8,600.00 $0.00 Exhibitors/vendors Estimated Actual Estimated Actual 0 Large booths @ $0.00 $0.00 0 Med. booths included in sponsorship $500.00 $0.00 Small booths @ $0.00 $0.00 0 <Insert Other> @ $0.00 $0.00 <Insert Other> @ $0.00 $0.00 0 <Insert Other> @ $0.00 $0.00 $0.00 $0.00 Income Revenue from other items Estimated Actual Estimated Actual 0 Cash Sponsorships @ $0.00 $12,625.00 0 In Kind Sponsorships @ $1,400.00 $0.00 0 Donations @ $0.00 $0.00 0 CSE Funding @ $0.00 $20,000.00 0 Grants @ $0.00 $0.00 0 Team Entry fees $0.00 $149,335.00 0 <Insert Other> @ $0.00 $0.00 0 <Insert Other> @ $0.00 $0.00 $181,960.00 $0.00 Summary Event/Program Budget for Vail Lacrosse Shootout > Profit - Loss Summary Estimated Actual Total income $190,560.00 $0.00 Total expenses $190,263.00 $0.00 Total profit (or loss)$297.00 $0.00 Estimated Actual $0.00 $50,000.00 $100,000.00 $150,000.00 $200,000.00 $250,000.00 Total income Total expenses VAIL LACROSSE SHOOTOUT MARKETING PLAN ATTACHMENT TO 2021 CSE EVENT FUNDING APPLICATION PROMOTION STRATEGY EXECUTION DATE(S) BUDGET Production of a souvenir tournament program featuring game schedules, articles, advertising, Vail America Days schedule, team highlights Program will be available for free at field venues, the Vail & Lionshead welcome centers and a few retail stores in the Vail area Available during the entire tournament (6/26/2010 - 7/4/2021 $6,085 Live online streaming of key games during the event Participants and fans can watch live game action with call of play by play action on computer or any mobile device, including the ability to watch replays. Gives event the ability to offer sponsors video advertising during live streaming. Increases online exposure of event. Daily over the course of the event $4,800 Promotion of event through social media including Facebook, Twitter, Instagram & Snapchat Promotes interest in the event and as a means to connect with potential new teams and/or sponsors. Increase media exposure of tournament to a desirable demographic Continually – both prior to and during the event $900 Team recruiting Designated staff member promotes the event to attract potential teams from varied geographical areas Continually – both prior to and during the event $1,200 Print advertisement in Lacrosse Magazine, a national lacrosse publication Promote interest in the event and as a means to connect with potential new teams and/or sponsors Prior to event $900 Tournament website – www.vaillacrosse.com Our website is used to provide relevant tournament information including game schedules, blogs, photos, daily updates of tournament action including highlights, scores and team standings. The tournament website includes prominent placement of sponsor logos with links to sponsors’ websites, increasing sponsorship value. Our goal is to make the tournament website the primary means of communicating all tournament information to players and fans. Continual updates and improvements $3,500 Production of tournament poster promoting event Posted at several retail outlets in West Vail, Vail Village and Lionshead to increase exposure of event Prior to the event $200 Press releases Press releases announcing event will be distributed to various outlets Prior to and during the event Posting of event dates & description on event calendars serving Colorado Increase exposure of event through outlets advertising summer events/happenings Various dates prior to event as needed to meet deadlines of summer event calendars Daily updates of tournament action distributed to print media outlets including the Vail Daily and national lacrosse media including Inside Lacrosse and Lacrosse magazine. Increase exposure of tournament through distribution of game results, highlights and team standings Continually over the course of the event Creation of an advertising flyer promoting our youth clinic. Increase participants in youth clinic through publication of informational flyer in our tournament program, in the program guide for Kid’s Adventure Games and through distribution by Vail Recreation District to their database. Late May/early June $200 JUNE 26- JULY 4, 2021 EVENT SPONSORSHIP PACKET • The annual Vail Lacrosse Shootout, now in its 49th year, is the premier lacrosse event in the country, drawing more than 13,000 lacrosse players, coaches, tournament staff, officials and fans from all geographic regions of the country, as well as Canada. • The vast majority of Shootout attendees are in the 18 to 35 age group. • The various age & gender divisions of the Shootout take place over nine days at approximately six venues in beautiful Vail, Colorado during the 4th of July holiday. • Part of the allure of the Shootout, besides the outstanding caliber of lacrosse and the festive mood that the 4th of July promotes, is the vacation paradise that Vail offers. Every year, tens of thousands of people vacation in the summertime in beautiful Vail, Colorado. On and around the 4th of July holiday the Town of Vail and surrounding areas are booked to capacity with summer tourists from all over the world. As a sponsor, you are not only impacting the lacrosse community around the nation, but also the extremely large number of travelers in affluent Vail. The Rocky Mountains and this high end destination resort community provide a remarkable atmosphere that very few sporting events anywhere in the world can offer. You will be able to capture this wonderful setting for your company and product. • Lacrosse, the fastest game on two feet, is one of the fastest growing sports across the country with more than 800,000 participants nationwide. The majority of lacrosse players and fans tend to be active, affluent, college graduates. Lacrosse and its followers are a concentrated, quality market. Sponsoring the finest lacrosse tournament in the nation will enable your company to reach an expanding, untapped, upscale, educated, national market. • By using economic information reported to the Town of Vail by an independent surveyor in 2019, the following amounts were spent in Vail by tournament attendees: Lodging:$1,180,000 Restaurants/Bars/Food vendors:$991,200 Shopping:$436,600 Recreation:$448,400 Other:$236,000 Total Spending Generated $3,292,200 ABOUT THE VAIL LACROSSE SHOOTOUT 2021 Vail Lacrosse Shootout vaillacrosse.com SPONSORSHIP OPPORTUNITIES 2021 Vail Lacrosse Shootout vaillacrosse.com TITLE PRESENTING GOLD SILVER BRONZE CONTRIBUTING $25,000 $15,000 $10,000 $7,500 $5,000 $1,500 On Field Banner(s) on elite field All official banners All official banners 4 2 2 1 Name on scoreboard scroll •••••• PA announcements •••••• Booth for display, sale, and promotion ••••• Giveaways and promotions during Shootout •••• Promotions and naming for MVP, All-Star teams, or divisions • VIP tournament passes 10 8 6 Daily preferred parking passes 4 2 2 Print Souvenir program ad Full page color on back cover Full page color on inside of back cover Full page color Full page B&W Full page B&W Half page B&W Designation as official sponsor in program Front Cover Front Cover •••• Logo on tournament poster •• ••• Coverage in national and local media •• Designation as part of tournament name on all marketing materials •• Logo on all official clothing • Digital Logo with link on Shootout website •••••• Live stream advertisement 6x/day 6x/day 4x/day 3x/day 2x/day Acknowledgement as sponsor on social media ••• The terms of all sponsorship levels are flexible and customizable based on your company’s individual needs. ADDITIONAL ADVERTISING OPPORTUNITIES The Vail Lacrosse Shootout program will be a 5.375”w x 8.375”h booklet with color cover and black and white interior pages. Approximately 3,000 copies will be printed and distributed at the various fields where games are played. AD SIZES AND PRICES Full page: 4.625”w x 7.875”h $500 1/2 page: 4.625”w x 3.85”h $300 1/4 page: 4.625”w x 1.85”h $200 DIGITAL FLYER AND PRINT AD- $550 We also offer a combination of a digital advertisement (you provide) through an email blast to teams prior to their arrival in Vail and one half-page program ad. Your message will be emailed to the team coordinators for each team in late April and again in late May. This is a great way to make teams aware in advance of the services you can offer them while they are visiting in Vail! FIELD BANNER AND PRINT AD- AD COST PLUS $200 You can combine a print ad of any size in the tournament program with banner placement at one of our field venues. Your banner will be in place from June 27th through July 5th. For more additional information or to reserve your space, call or email: Connie Streich at 303.886.3500 or vaillaxinfo@comcast.net DEADLINE FOR AD COPY AND PAYMENT IS MAY 17 Ads should be emailed to vaillaxinfo@comcast.net. Make checks payable to International Lacrosse Promotions Mail to: Connie Streich, 7056 Turweston Lane, Castle Pines, CO 80108 2021 Vail Lacrosse Shootout vaillacrosse.com VAIL LACROSSE SHOOTOUT Recreational Category September 4, 2019 Vail Lacrosse Shootout: June 29 –July 7, 2019 Jim Soran Phone: 303-877-7977 jsoran@montgomerylittle.com 2 Feel free to replace this photo with one of your event Overall Event Highlights & Successes 3 •List the top 4-6 successes you want to share with the CSE (consider this a snapshot for your recap). •Our Net Promoter Score (NPS) was 81%. •Our attendance estimate increased from 11.7K in 2018 to 11.8k in 2019. •Play action at the Shootout was featured on ESPN Sportcenter’s “Top 10” television segment on Tuesday, July 2. •Expanded valuable sponsorships established last year with Powell Lacrosse, The Casey Powell World Lacrosse Foundation and Lacrosse The Nations, enabling us to promote the Shootout through these organizations. Estimated Attendance Results 4 •Estimated attendance: 2,678 tournament participants (including players, coaches, officials, “others” traveling with teams and staff. Players and coaches are required to register on our tournament registration site, enabling us to determine their number. Per the post event survey, our total attendance estimate was 11.8k, up slightly from last year’s estimated attendance of 11.7k. •As reported in the post event survey, 83% of attendees come to Vail solely to attend the Shootout. •As reported in the survey, 95% of attendees are overnight visitors. 54% have an annual household income of $150,000 or more . 5 Estimated Attendee Profile Results 6 •Attendees came from (local, regional, out of state, international): Approximately 31% of attendees came from Colorado; with the remainder coming from other states in various geographical regions of the U.S. A small number of players came from Canada. This year, we did not have participants from other countries. •95% of attendees were overnight visitors, with 79% of them staying in paid commercial lodging located in Vail. •Of our respondents, 14.9% reported this was their first time visiting Vail; 36% reported having been to Vail more than 10 times. 7 Estimated Spending Results 8 •Estimated average spending per person: •Dining: $84 per attendee, per day (includes restaurants, bars, food concessions) •Shopping: $37 per attendee, per day •Lodging: $100 per attendee, per day •Other Activities: $38 per attendee, per day •Total average spending per person: $279 per attendee, per day •Town of Vail spending the event/program generated: $3,297,813. NPS (Net Promoter Score) 9 Attendee Response: How likely is it that you would recommend this event to a friend or colleague? RRC’s post event survey results show that 75.1% of survey respondents reported they are extremely likely to recommend the Vail Lacrosse Shootout to a friend or family member. 75.1% of respondents chose “10” on a scale of 1 to 10 as to how likely they’d be to recommend our event to others. Based on the NPS Calculation below, our survey results show that 82.5% would be considered “promoters”; 15.7% would be considered “passives”; and 1.7% would be considered “detractors”. Our Net Promoter Score is 81%. The NPS Calculation Calculate your NPS using the answer to a key question, using a 0 -10 scale: How likely is it that you would recommend [brand] to a friend or colleague? Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. Event Strengths & Weaknesses 10 •How did the event exceed expectations? Last year, attendees expressed that they’d like to have more merchandise offered by vendors. This year Powell Lacrosse was our main vendor and they provided more variety and designs in tournament logo’d merchandise. This year we considered attendees’ comments about the format of games and made adjustments that resulted in more competitive games and addressed participants’ comments. We also adjusted tournament dates this year to better work around the July 4 th holiday for players personal and family schedules. •What are areas for event improvement? We continue to seek ways to increase the number of teams participating, particularly in our men’s and women’s elite and high school boys and girls divisions. We plan to reach out to potential market areas/schools well in advance of next year’s event to try to increase teams attending. We’ve set the 2020 event dates to allow us to promote the event to potential teams earlier. •How did this year’s event compare to last year’s event? This year’s attendance estimate increased from 11.7k in 2018 to 11.8k in 2019; the direct economic impact this year was $3,297,813.35 ($3,138,656.63 in 2018); the economic impact payback ratio this year was $263.83 ($209.24 in 2018); and the sales tax impact increased to $124,420 ($112,389 in 2018). 11 Vail Brand Compatibility The Premier International Mountain Resort Community 12 •How did the event /program support the Vail Brand? We include the Vail logo on all promotional materials including the cover of our tournament program as well as a full page, color ad inside the program; on our tournament website (www.vaillacrosse.com) with a link to the Town of Vail’s website; placement of Town of Vail banners at Ford Park during the event; distribution of press releases that include the Vail logo and promotional footer; video ads provided by the Town that are broadcast during live streaming of games online. Also, all information provided to our teams as we organize the event includes the Vail Shootout logo as well as the Town of Vail logo. Brand Positioning: •Town of Vail: The Premier International Mountain Resort Community •Vail Mountain: Like nothing on earth Community Contribution 13 •How did the event impact Vail’s sense of community? The Vail Shootout offers the community a chance to see some of the country’s most talented high school and college players converge in Vail, offering spectators a means of watching exciting lacrosse action not available in many of Colorado’s mountain communities. Our event is free and lasts several days, providing an opportunity for residents and tourists in the Vail area around the July 4th holiday the opportunity to stop by and watch an exciting lacrosse match up. •Each year we offer a youth clinic for boys ages 8 to 12 in the community. This year the youth clinic was planned, but unfortunately due to a thunderstorm we were not able to hold the clinic because of lightning concerns. We will host the youth clinic as part of next year’s event. 14 Topline Marketing Efforts 15 •What are the top 3 successful marketing tactics, executions or results from your event/program? •Our tournament website is our most valuable marketing asset, as it offers our sponsors visibility to a large lacrosse audience. Sponsor logos with links to their websites are posted. The website is also the source for all information pertaining to the event for participants and fans. During the event, we continually update the website with event information including each days’ game results and the schedule of games for the following day. From 6/28/19 thru 7/7/19 the website had 7,074 users, 17,253 sessions, and 47,681 pageviews. •Online streaming of key games during the event is one of our best marketing tactics. Online streaming also gives us the ability to offer our sponsors valuable video advertising. •Our presence on social media is an important marketing tactic as a way of creating interest in our event. Our relationships with tournament sponsors The Casey Powell World Lacrosse Foundation and Lacrosse The Nations has increased our presence on social media with cross promotion of our respective organizations. •Please attach complete marketing plan to end of presentation. Potential for Growth & Sponsorships/Media Exposure 16 •How do you see the event evolving next year? We will be making an effort to increase the number of teams, particularly in the Men’s Elite and the HS Boys and Girls Divisions. We would like to increase not only the number of teams but also the geographical areas represented. •What sponsors do you plan to target next year? We want to continue to build on our relationships with current sponsors Lacrosse The Nations and The Casey Powell Foundation as these organizations are well known and we support their mission of helping others through the sport of lacrosse. We’d like to increase the involvement of current sponsor Alpine Bank. We have a designated staff member that will be seeking out new sponsorships. •How will you leverage media exposure and extend the marketing reach next year? By building on the relationships with Lacrosse The Nations and The Casey Powell Foundation and increasing cross promotion with these organizations. Sustainability Efforts 17 •What measures were taken at your event/program to support the environmentally -friendly goals of the Town of Vail? Providing a sufficient number of recycling and trash receptacles at all field venues; encouraging participants to use the Vail bus system or team vans for drop offs; encouraging participants to park at the parking structures and walk or use bus transportation to the fields; scheduling most games in the Vail area rather than fields further away; carpooling by our staff. •What waste reduction methods were used during your event/program? Providing drinking water to teams and officials in large Gatorade coolers to discourage use of plastic water bottles, arranging group lunches and dinners for tournament staff, thereby reducing the number of car trips to fast food restaurants and the waste that accompanies a fast food meal; use by our staff of the bus system or carpooling to field locations; limiting paper used during our event and recycling paper items generated during the event. •How could you improve on sustainability efforts for next year’s event?We will continue to schedule as many games on fields in Vail as possible to avoid car trips by teams and staff to locations down valley. The Town of Vail is committed to the stewardship and protection of our unique mountain environment. In consideration of both our local and global impacts and opportunities, our environmental vision is to demonstrate and promote: renewable energy, resource efficiency, ecosystem protection, and community awareness and education. 18 Event Budget 19 * Event producer to attach detailed budget for recap Item $ Total Event Budget:$171,299.55 CSE Funds:$12,000.00 Cash Sponsorship (not CSE):$13,625.00 In-kind Sponsorship:$5,400.00 Marketing Budget:$12,000.00 Profit & Loss:$313.81 (YTD) How did you use the CSE funds? (marketing, operations, staff, venue, etc.) marketing efforts including television production, social media promotion, electronic scoreboard rental for sponsor promotion at event site, website maintenance costs Additional Information/Appendix 20 •Provide detailed budget in the Appendix •Provide final marketing plan in the Appendix •Provide any additional information or marketing materials you think the CSE would benefit from Vail Lacrosse Shootout Organization of Event Producer 2021 The Vail Lacrosse Shootout is operated by Colorado Lacrosse Promotions, Inc., a Colorado corporation doing business as International Lacrosse Promotions, Inc. Corporate Directors are: James J. Soran, III David M. Soran Brian O’Farrell Corporate Officers are: James J. Soran, III President David M. Soran Vice-President Connie S. Streich Secretary Contacts: Connie Streich First Name: Connie Last Name: Streich Linked User Form vaillaxinfo@comcast.net 2019 CSE Reviews: 21056109 Name Attachments 21056109 No 21056110 No 21056111 No 21056112 No 21056113 No 21056114 No 21056104 No 21056105 No 21056106 No 21056107 No 21056108 No What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Lacrosse Shootout Linked Form markgordonvail@gmail.com Tag type:dynamic 2019 CSE Reviews: 21056110 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Lacrosse Shootout Linked Form rkundolf@msn.com Tag type:dynamic 2019 CSE Reviews: 21056111 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Lacrosse Shootout Linked Form sbiszantz@gmail.com Tag type:dynamic 2019 CSE Reviews: 21056112 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Lacrosse Shootout Linked Form mvlaar@vailgov.com Tag type:dynamic 2019 CSE Reviews: 21056113 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Lacrosse Shootout Linked Form mmiano@vailgov.com Tag type:dynamic 2019 CSE Reviews: 21056114 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Lacrosse Shootout Linked Form jgross@vailgov.com Tag type:dynamic 2019 CSE Reviews: 21056104 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Lacrosse Shootout Linked Form esaeger@vailgov.com Tag type:dynamic 2019 CSE Reviews: 21056105 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Lacrosse Shootout Linked Form alisonw@vailchamber.org Tag type:dynamic 2019 CSE Reviews: 21056106 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Lacrosse Shootout Linked Form williambarrydavis@gmail.com Tag type:dynamic 2019 CSE Reviews: 21056107 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Lacrosse Shootout Linked Form kimnewbury@gmail.com Tag type:dynamic 2019 CSE Reviews: 21056108 What category is this application? Write additional comments, notes or things you want to remember about this application: What did you like about this program/event? What needs improvement? Submission Date Linked Events 2019 Vail Lacrosse Shootout Linked Form mvalenti@vailresorts.com Tag type:dynamic