HomeMy WebLinkAbout28. The North American Van Show 2021_10-01-2020Events RFP 18/19/20/21: The North American Van Show 2021
EVENT & APPLICANT OVERVIEW
0. Email contact
mikemac@uncommoncommunications.net
1. What is the name of your event/program?
The North American Van Show 2021
2. Please select the event category for your RFP.
Community, Recreation & Cultural (CRC)
3. Is this a new event or program?
Yes
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
No
5. Amount of 2021 funding requested
$25,000
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021?
No
6. Proposed Event/Program Start Date
09/23/2021
7. Proposed Event/Program End Date
09/27/2021
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
8. Are your event/program dates set or could they changed?
Event dates are flexible and can be changed
9. Name of person completing the application
Michael McCormack
9a. Title of person completing the application
Event Director
10. Provide name of person or entity to whom the funding check will be cut.
The Greenspeed Project
11. Mailing Address Street
88 Seabrt St POB 5410
12. City
Eagle
13. State
Colorado
14. Zip Code
81631
15. Telephone number
9704855847
16. Email address
mikemac@uncommoncommunications.net
17. Event/program and/or organization website
www.vanshow.co
18. Number of years organization has been in business
20
19. Organization's Mission Statement
The Greenspeed Project (dba Uncommon Communications) specializes in public and media relations and marketing strategy
within the outdoor product and destination segments. GSP's event division specializes in producing high touch immersive event
experiences within the mountain market. Our clientele tends to be active, affluent and enthusiastic.
20. Organization's Tax Status
For Profit
21. If applicable, please attach current State Department of Revenue Certificate with this application.
22. Does the event or program benefit a charity or organization?
No
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
Existing
1a. How many years has the event or program been produced in Vail?
0
1b. Please describe the location(s) of the event or program in previous years.
The event was to utilize the parking structures and outlying lots with strategic placements of vendors throughout both villages. In
2020, we were adversely affected by COVID and reduced our footprint to the Lionshead Parking Structure upper deck. Ultimately,
we were forced to cancel the 2020 event when several key exhibitors cancelled at the last minute due to the wildfires in the west
coast.
2. Please provide a detailed description of the event/program and its activities.
ABOUT THE VAN SHOW
Henry Ford’s first Model T rolled off the production line on September 27, 1908. Its 2.9L cylinder power plant, rightly considered a
marvel for the ages, generated a whopping 20hp with a top speed of 40mph.
Offering inexpensive transportation on a massive scale, Ford’s “Tin Lizzie” signified innovation for the rising middle class. A
powerful symbol of the United States’ age of modernization, it provided transportation while also serving as an invaluable tool for
productivity.
Ringing in America’s 2nd Industrial Revolution, the Model T was placed in harness by barons of industry, ushering in an age of
science of commerce, the effects of which resonate yet today.
While the industrious toiled, a much, much smaller group (distinguished by their motley assortment of scars, tattered rap sheets,
and uniform disregard for convention) took about 3 seconds to collectively ask;
“I wonder how far we can jump it?”
And with that one simple question, the very concept of adventure was forever altered.
Since that autumn day in Detroit over a century ago, the adventurous among us have ingeniously repurposed Ford’s basic
premise, transforming its simple concepts of access and transportation into purpose-built platforms for freedom and exploration.
Over the past several decades, we in the outdoor industry have witnessed an entirely new revolution; the Age of the Adventure
Rig. Fueled by the passion of designers, engineers, fabricators, craftspeople and a legion of DIY’ers, today’s adventure vans and
4×4’s provide unprecedented expeditionary-grade capabilities.
Their versatility not limited to use as mobile trailheads, today’s rigs serve as non-traditional offices for an evolving workforce,
platforms for the mandate to “vacation-in-place,” and in many cases, act as the tiniest of tiny homes.
The North American Van Show is a tribute and showcase of the brands and minds that drive the mobile adventuring industry.
A BRAND TO CONSUMER EXPO
The North American Van Show is a celebration and showcase of the brilliant minds whose ability to think and build small has
enabled an entire generation to think and go big.
AN IMMERSIVE MEDIA AND CONTENT OPPORTUNITY
The show spotlights brands and builders, focusing on each with a jury panel selected for their ability to appreciate beauty,
pragmatism, genius and craft along the full spectrum of offerings. The Van Show’s jury will review, discuss, and revel in the
virtues of all Van Show attendees, from the gleaming lines and rivets of the latest Airstream to the elegant stitching of the upfitter
across town, along with simple earnestness of advances in simplicity and sustainability.
SUSTAINABLY AS A CHOICE AND A MARKETING ATTRIBUTE
An emphasis will be placed on sustainability, environmental consciousness and innovation. Vail as the venue can be positioned to
authentically "own" these elements, much the same way Aspen claims ownership of the very concept of conservation and think-
tank grade intellectualism.
THE 2021 WANDER AWARDS
Each show entrant (commercial or private) may elect to be considered for The Van Show’s Wander Awards. Intended as a feather-
in-the-cap for category nominees and ultimate winners, a Wander Award trophy may be displayed proudly in an office or
production facility. The digital editor’s choice emblem can be used on websites and packaging to provide validation and
endorsement to consumers.
CONTENT TO GENERATE CONVERSION
The Van Show’s media and content team is queued up to deliver mini-brand and rig video vignettes and photo essays. Promoted
via the show’s social channels and through those of participating attendees, our team will produce compelling assets that will
extend brand audiences beyond the show floor. These assets are provided to exhibitors at no additional cost along with turnkey
instructions to allow the show to co-opt each exhibitors built-in audience.
VAN CRIBS
What’s a Viper Parade with no Vipers? Or a Corvette rally without the distinctive rumble of a Mark IV V8 (or 50 of them?) The Van
Show’s “Van Cribs” expo is an opportunity for private owners and builders to have their “Hoods up at Hardee’s” moment; to show
their baby to the world and inspire a worldwide. Participation is free of charge, but space must be reserved in advance.
A STUNNING VENUE
Commandeering the top deck of Vail’s Lionshead parking structure with the potential to expand into the Village sructure's upper
deck, attendees are promised flat space, generous spacing, professional organization and some of Colorado’s best dining and
trails within a stone’s throw of the venue.
A QUALIFIED AUDIENCE
The Van Show’s unique and beautiful location boasts a qualified audience of active outdoors consumers with both the means and
motivation to marvel, appreciate, upgrade and purchase.
The North American Van Show - Place. People. Press. Products.
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
THURSDAY, SEPTEMBER 23, 2021, 8am - MONDAY, SEPTEMBER 27, 2021, 8am
Lionshead Parking Structure - upper deck
Vail Village Parking Structure - upper deck (if needed)
Select locations within Vail Village and Lionshead Village
FRIDAY, SEP 24, 8am - MONDAY, SEP 27, 8am
Ford Park Parking Lot
4. Do you plan to use Vail Recreation District Facilities?
No
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
None
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
Use of Zero Hero Tents & staffing, Use of Voltz Wagon for Power, Purchase carbon credits or offsets, Use of recyclable materials -
banners, paper, etc., Ban use of plastic bags, Remind guests to bring re-usable bags and water bottles, Encourage use of bicycles,
buses, shuttles, carpools, walking or public transit to event, Enforce no idling policy for staff and guests, Recycling required in all
areas of event, Wastewater will be properly disposed of, Use eco-friendly serving utensils (compostable or recyclable), Ban
styrofoam, not allowed within town limits, Compost food waste, Provide water bottle filling stations, Provide secure bike parking
area, Partner with a upcycler or hard to recycle vendor for re-use of event materials (Terra-Cycle, Green Guru, Gillibags, etc), All
of these
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
First and foremost, the event's most prestigious award will be The Van Show Sustainability Award. This is like the Best Picture
award at The Oscars. A year will be spent promoting that particular "Wander Award" as the ultimate feather in the cap for
attending brands.
The show itself highlights vehicles intended to bring humans closer to outdoor pursuits and in many cases, living smaller while
leaving a less legible carbon footprint on the planet we occupy.
Trail use and enjoyment will be encouraged, while the basic tenets of sustainability won't just be promoted as pillars of the
show's philosophy, but will also be front and center in order to make sure that the participants are given the opportunity to reuse,
recycle and reduce.
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
250
2. Number of volunteers needed
0
3. Number of event/program staff
16
4. Estimate of total number of spectators/attendees anticipated
5,000
SCORECARD CRITERIA QUESTIONS
1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your
event/program will bring to Vail
2,500
2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail
2,250
3. Estimate the number of international guests your event/program will bring to Vail
250
4. How will your event/program increase sales tax in Vail?
A large consumer show held during Vail's mind-bendingly beautiful shoulder season will positively impact lodging along with F&B.
The show isn't just for owners - in fact, it's primarily for shoppers. Our goal is to pair the show with our Outlier Offroad Festival in
order to provide a weekend full of entertainment and activity. An emphasis will be placed on our lodging community as well as the
width, breadth and diversity of Vail's incredible dining options.
5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
The show's attendees check a lot of boxes; they fit the demographic in terms of age, but they skew slightly younger. Most
importantly, they're active and affluent (vans and RV's are significant purchases). Our goal is to produce an event that delivers on
the Vail promise of excellence with a well produced event that sends people home smiling (and with an enhanced knowledge
about where to eat, park, stay, ski and ride the next time that they visit.)
6. CRC - Brand Fit: How will your event or program support the Vail brand identity?
The Van Show delivers elements which are conspicuously absent among similar offerings. Uncommon places an emphasis on
press attendance (we had 15 committed media members for our 2020 event) as well as a focus on PLACE. In this case, Vail as the
backdrop to a world of adventure.
Additionally, we're confident that the event's branding, a play on high-end gypsy-chic, plays well with the affluent mountain
audience. We had high hopes that the signage we'd produced for the 2020 show would have looked stunning throughout both
villages and the venue and added a "world cup" feel to the community.
Our goal on the surface is simple; to create a consumer-facing product expo that inspires and delights attendees. Just under the
surface however is the commitment and drive to create the show that sets the bar within the category. This is not just The Van
Show. This is THE Van Show. We feel that the pursuit of experiential excellence is the strongest statement possible where
supporting the Vail brand identity is concerned.
7. CRC - Event Timing: How is it the right event/program at the right time?
Slotted for the closing weekend of the resort's summer operations and paired with The Vail Oulier Offroad Festival, The Van Show
brings in consumers along with hikers and cyclists during the waning months of summer when occupancy typically dips.
From a broader sense, there's an element of timeliness with the event subject matter itself; mobile adventuring has been pushed
to the forefront of our collective national consciousness. Where vans and RV's are concerned, its a new era. The Van Show is an
event that both acknowledges and leverages that category momentum.
8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and
community members?
For residents and guests alike, it's a weekend full of free entertainment and activity in a category brimming with vitality. We
anticipate pulling a substantial audience from the state and region for an attraction that's unique in its execution and emphasis.
Locals will enjoy the free entertainment as well.
At the moment, shows in the same basic category as ours place literally no emphasis on sustainability, PLACE (Vail) or reach
(media and combined audience). As mountain based PR and marketing people we see those elements as our strengths, and
subsequently also as low hanging fruit that compose the foundation of the show.
9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new
programming, entertainers, adding additional days and activities.)
Heh. It's ALL new in 2021. We had to recycle all the signage from 2020! We'll repurpose some items, among them the basic
schedule which includes having a content team on site producing photo essays and video in real time as well as music, "Van-in
Movies" shown at dusk each night, and a deliberately hyped awards presentation.
10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration?
At the outset, the branding itself is fun and vibrant. We'll call upon the innovation from leading entrepreneurs and minds within
our target market as well as the appeal of blue chip brands such as Airstream, Mercedes-Benz and Overlander. Our attendees will
appeal to and delight guests while reinforcing the basic concepts of an active, mobile lifestyle. We'll fill in the blanks with movies,
music and content from our production team in order to lend the weekend consistent appeal with an identifiable climax (the
Wander Awards presentation.) Additionally, our content will be broadcast and promoted both by our media spend as well as that
of our attending brands.
11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more
marketing questions in a future section. (Reach refers to the total number of different people or households
exposed, at least once, to a medium during a given period.)
Conservatively, 12 million. We can hit that number with a reasonable spend on social media content alone.
You can triple that the 36 once the audiences of attending brands repurpose and cross-post content. Especially considering the
size of the respective audiences of attending brands such as Airstream, Winnebago, Mercedes, Ford, etc.
12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract
sponsorship support?
Media exposure potential isn't just significant - it's a pillar of what we're offering to attending brands. Most of those brands have
limited contact with outdoor and active lifestyle journalists. This is an area in which we both specialize and excel. We anticipate
18-24 attending media from the active outdoor titles as well as the automotive world.
We have solid leads on the sponsorship front. Unlike the bike industry where sponsorship dollars are lean, the auto industry has
never seen an event like this one. Our inbound inquiry from brands such as Airstream, KC, Ford and Mercedes is reason for
optimism regarding financial sustainability.
13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to
sustain and grow the event.
We have over 20 years of experience producing events in the mountain region. The event will be fiscally conscious and rely upon
its ability to generate its own operating revenue to sustain and grow the event. The business model capitalizes on a lean
operating model with a significant dose of promotion. In other words, we're taking what we're very good at (media, event
production, content and marketing strategy) and adding a new main ingredient (vans, camping and automotive).
13. CRC - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to
changing public health orders.
2020 was tough. We feel that we were on track to soft launch this September, even considering that all of our bike brands had
sold their demo fleets and that we were facing a global pandemic. We became fluent in the requirements of our county and felt
confident that we could operate successfully within those parameters. The final straw were the wildfires on the west coast. Those
were unanticipated and took a huge chunk out of our attendee list.
So we have two plans;
A. For there to be no wildfires. Fingers crossed.
B. For us to use the 13 months gifted to us to stock our attendee list so full that we can withstand any similar type of cancellation
13. EE - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing
public health orders.
We're in frequent contact with Eagle County's Health Department and have a solid relationship with staff there. We're also
tracking the spread of COVID and can operationally limit our audience if necessary. This will trigger a larger emphasis on our
digital audience, which while imperfect, is still the lion's share of our reach. Lastly, we're paying attention to the operational
success of our peer group in town (the farmer's market is a great example). We have a LOT of runway that will allow us to make
flexible changes, even in the 11th hour.
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
2,000
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$500,000
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$600,000
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
We'll showcase Vail's entire selection of lodging properties, but will focus on three main lodging partners. Through incentivized
offers in those properties, we should be able to track room nights with some degree of accuracy. Lodging partners will be
featured prominently on the event's site and promoted consistently to the show's list as well a the list from Outlier.
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
Marketing and signage. Please see attached budget. To produce an event like this to the Vail standard requires an inordinate
amount of signage. Much of this expense is split over several years, but it must be paid up front. Some is dated and therefore
consumable and only valid for one year.
2. Please upload the provided complete event/program budget template here.
2021 Event Budget Template VAN SHOW.xlsx
3. What percentage % of the total event/program budget is the CSE being asked to fund?
22
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
We'll simply order and produce less signage and reduce our marketing spend. The operational reality is that we have to staff the
event properly. We also have to have adequate resources on site for waste and sanitation, as well as entertainment.
5. Should the CSE decide not to support this event/program at all, will it still occur?
Yes
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
90,000
7. Do you intend to host the event or program in Vail beyond 2021?
Yes
7a. How many years beyond 2021?
4+
7b. Do you anticipate requesting funding from the CSE for 2022?
Yes
MARKETING
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Van Show 2021 - Marketing Budget.xlsx
1. Objectives: What are you trying to accomplish through your marketing efforts?
Draw an active outdoor audience. Expose them to Vail. Showcase lodging, dining, skiing, cycling, hiking and the mountain. Make
Vail a viable choice for a young-ish demographic!
2. Strategy: How will you meet your objectives?
Spend strategically with targeting audiences and markets. Project organization and FUN. Offer something currently absent in the
maket.
3. Audience: Who is your audience? (You may choose more than one.)
First time visitors, Returning guests, Primary and Second Homeowners, Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
Bike in movies on top of the structure (2 nights)
Live music on the show stage
Media "Maker's Dinner" on the international bridge with press, several Airstreams, select attendees and local chefs/
Music in camping area - friday and sat night
Select displays (high end) in Vail and Lionshead villages
Directional branding signage in both villages.
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
Print - Regional, Print - National, Editorial, Online Event Listings, E-newsletters, Web, Media Plan/Public Relations, Grassroots,
Facebook, Instagram, Twitter, Posters, Rack Cards, Flyers, Signage – Banners, etc, Partnerships, Local Vail Businesses, Concierge
Visits
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
Uncommon Communications
6b. Telephone Number
970-485-5847
6c. Email Address
mikemac@uncommoncommunications.net
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$16,000
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$0
2. Please list your confirmed sponsors or partners.
None yet...but LOTS of interest and from some big brands (Airstream, Mercedes, Ford, etc)
3. Please explain the potential for additional sponsorships or partners.
We feel as if the opportunity here is substantial. Not getting 2020 off the ground was a setback.
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Van Show 2020 - Basic Schedule.pdf
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
No
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
No
REQUIRED ATTACHMENTS
2020 Event Recap
2021 Event Budget Template VAN SHOW.xlsx
Organization rosters naming all officers, board of directors and respective positions as relevant
Vollies.xlsx
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
www.vansow.co
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Wander Award-01.png
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Screen Shot 2020-08-19 at 3.53.23 PM.png
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Screen Shot 2020-08-19 at 3.54.36 PM.png
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be
scheduled over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
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Linked Contact
Michael McCormack
Number
Events RFP 18/19/20/21: File Attachments
2. Please upload the provided complete event/program budget template here.
2021 Event Budget Template VAN SHOW.xlsx
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Van Show 2021 - Marketing Budget.xlsx
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Van Show 2020 - Basic Schedule.pdf
2020 Event Recap
2021 Event Budget Template VAN SHOW.xlsx
Organization rosters naming all officers, board of directors and respective positions as relevant
Vollies.xlsx
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Wander Award-01.png
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Screen Shot 2020-08-19 at 3.53.23 PM.png
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Screen Shot 2020-08-19 at 3.54.36 PM.png
Expenses
Event/Program Budget for [Event Name]
> Expenses
Estimated Actual
Total Expenses $76,040.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rental fees $1,250.00 Social food + Beverage $0.00
Insurance $1,890.00 Non-social food + Beverage $0.00
Sound/AV $850.00 <insert Other>$0.00
Construction or Equipment $0.00 <insert Other>$0.00
Trash/Composting $2,200.00 Total $0.00 $0.00
Utilities $0.00
Labor $7,800.00 Program/Lodging Estimated Actual
Traffic Control $0.00 Entertainment $1,800.00
Banners - Printing & $2,600.00 Speakers $0.00
Signage $5,500.00 Travel $1,500.00
portolets -camping area $2,000.00 Hotel $1,400.00
staging - camping area $2,000.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
Total $26,090.00 $0.00 Total $4,700.00 $0.00
Marketing Estimated Actual Prizes Estimated Actual
Advertising - Radio $0.00 Prizes $5,000.00
Advertising - Print $1,500.00 Cash Purse $0.00
Advertising - Social Media $5,500.00 Total $5,000.00 $0.00
Public Relations $3,000.00
Sales Team Expenses $7,500.00
Media TV, Production & Distribution $4,500.00
Expenses
Graphic Design $2,000.00
Website $2,400.00
Collateral Materials $1,400.00
Printing $1,000.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $28,800.00 $0.00
Marketing Estimated Actual
Telephone/Internet $750.00
Photography $1,500.00
Transportation $0.00
Permit Fees $150.00
Postage/Shipping $150.00
In Kind Trades $0.00
Supplies-Office or Other $300.00
Demographic Survey $0.00
Sales Tax $0.00
storage - split $3,600.00
merchandise $5,000.00
<insert Other>$0.00
Total $11,450.00 $0.00
Income
Event/Program Budget for [Event Name]
> Income
Estimated Actual
Total Income $90,250.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
0 Adults @ $5.00 $0.00
0 Children @ $2.00 $0.00
0 Other @ $1.00 $0.00
100 van camping $150.00 $15,000.00
$15,000.00 $0.00
Programs/Advertising
Estimated Actual Estimated Actual
0 Covers @ $0.00 $0.00
0 Half-pages @ $0.00 $0.00
0 Quarter-pages @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Exhibitors/vendors
Estimated Actual Estimated Actual
15 Large booths @ $750.00 $11,250.00
50 Med. booths @ $500.00 $25,000.00
Small booths @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
<Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
Income
$36,250.00 $0.00
Revenue from other items
Estimated Actual Estimated Actual
4 Cash Sponsorships @ $4,000.00 $16,000.00
0 In Kind Sponsorships @ $0.00 $0.00
0 Donations @ $0.00 $0.00
1 CSE Funding @ $20,000.00 $20,000.00
0 Grants @ $0.00 $0.00
1 merchanidise $3,000.00 $3,000.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$39,000.00 $0.00
Summary
Event/Program Budget for [Event Name]
> Profit - Loss Summary
Estimated Actual
Total income $90,250.00 $0.00
Total expenses $76,040.00 $0.00
Total profit (or loss)$14,210.00 $0.00
Estimated Actual
$0.00
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
$70,000.00
$80,000.00
$90,000.00
$100,000.00
Total income
Total expenses
Sheet1
NORTH AMERICAN VAN SHOW - 2021 Marketing budget
2020 2020 2020 2021 2021 2021 2021 2021 2021 2021 2021 2021
October November December January February March April May June July August September
WEB 250 250 250 250 250 250 250 250 2000
DIGITAL / SOCIAL 125 125 250 250 250 500 1000 1000 1000 1000 5500
PRINT ADS 500 500 500 1500
POSTERS 400 400 400 400 400 400 2400
RACK CARDS 100 100 100 100 100 100 100 100 100 100 1000
PRESS 750 750 750 750 750 3750
SPONSORSHIP 225 225 350 750 750 1750 2250 6300
20450
THE VAN SHOW 2020
Operating Schedule – BASIC
Thursday, Sep 24:
- venue prep, 8pm-11pm
Friday, Sep 25:
- venue prep 7am-noon
- vendor load in, 7am-noon
- Van Show open to public, noon-6pm
- Category nominees announced
Saturday, Sep 26
- Van Show open to public, 9am-6pm
- Show judging
Sunday, Sep 27
- Van Show open to public, 9am-4pm
- 1pm: category winners announced
- Event strike, vendor load out: 4pm-9pm
Expenses
Event/Program Budget for [Event Name]
> Expenses
Estimated Actual
Total Expenses $76,040.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rental fees $1,250.00 Social food + Beverage $0.00
Insurance $1,890.00 Non-social food + Beverage $0.00
Sound/AV $850.00 <insert Other>$0.00
Construction or Equipment $0.00 <insert Other>$0.00
Trash/Composting $2,200.00 Total $0.00 $0.00
Utilities $0.00
Labor $7,800.00 Program/Lodging Estimated Actual
Traffic Control $0.00 Entertainment $1,800.00
Banners - Printing & $2,600.00 Speakers $0.00
Signage $5,500.00 Travel $1,500.00
portolets -camping area $2,000.00 Hotel $1,400.00
staging - camping area $2,000.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
Total $26,090.00 $0.00 Total $4,700.00 $0.00
Marketing Estimated Actual Prizes Estimated Actual
Advertising - Radio $0.00 Prizes $5,000.00
Advertising - Print $1,500.00 Cash Purse $0.00
Advertising - Social Media $5,500.00 Total $5,000.00 $0.00
Public Relations $3,000.00
Sales Team Expenses $7,500.00
Media TV, Production & Distribution $4,500.00
Expenses
Graphic Design $2,000.00
Website $2,400.00
Collateral Materials $1,400.00
Printing $1,000.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $28,800.00 $0.00
Marketing Estimated Actual
Telephone/Internet $750.00
Photography $1,500.00
Transportation $0.00
Permit Fees $150.00
Postage/Shipping $150.00
In Kind Trades $0.00
Supplies-Office or Other $300.00
Demographic Survey $0.00
Sales Tax $0.00
storage - split $3,600.00
merchandise $5,000.00
<insert Other>$0.00
Total $11,450.00 $0.00
Income
Event/Program Budget for [Event Name]
> Income
Estimated Actual
Total Income $90,250.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
0 Adults @ $5.00 $0.00
0 Children @ $2.00 $0.00
0 Other @ $1.00 $0.00
100 van camping $150.00 $15,000.00
$15,000.00 $0.00
Programs/Advertising
Estimated Actual Estimated Actual
0 Covers @ $0.00 $0.00
0 Half-pages @ $0.00 $0.00
0 Quarter-pages @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Exhibitors/vendors
Estimated Actual Estimated Actual
15 Large booths @ $750.00 $11,250.00
50 Med. booths @ $500.00 $25,000.00
Small booths @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
<Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
Income
$36,250.00 $0.00
Revenue from other items
Estimated Actual Estimated Actual
4 Cash Sponsorships @ $4,000.00 $16,000.00
0 In Kind Sponsorships @ $0.00 $0.00
0 Donations @ $0.00 $0.00
1 CSE Funding @ $20,000.00 $20,000.00
0 Grants @ $0.00 $0.00
1 merchanidise $3,000.00 $3,000.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$39,000.00 $0.00
Summary
Event/Program Budget for [Event Name]
> Profit - Loss Summary
Estimated Actual
Total income $90,250.00 $0.00
Total expenses $76,040.00 $0.00
Total profit (or loss)$14,210.00 $0.00
Estimated Actual
$0.00
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
$70,000.00
$80,000.00
$90,000.00
$100,000.00
Total income
Total expenses
Sheet1
2019 Outlier Offroad Festival Volunteer Schedule
Friday, September 27
Registration Venue Course Setup Race MGMT Timing NOTES
8:30am-12:00pm 8:30am-12:00pm 8:30am-12:00pm
Ben Sloman Rich Chasinoff Dan Findley
Debbie Lathram Sam Chipkin Bryan Greene
Kari Sortland
Samantha Lathram
12:00pm-4:00pm 12:00pm-4:00pm
Tim McCabe Sam Chipkin
Ryan Williams Max Miller
Nathan Mobley (2-6pm)
Emily Luke
Saturday, September 28
Registration Venue Course Setup Race MGMT Timing NOTES
8am-noon Marshal 1 and 7 8am-1pm - bottom
Rich Chasinoff Kevin Ecklund Kari Sortland
Debbie Lathram 7:30am-1pm
Barb Deihl goes to #7 for stage 2 8am-1pm - top
Trevor Theelke Jay Deihl
Marshal 2 and 4
Dana Augustine
12pm-4pm 7:30am-1pm
Kathryn Freeman goes to #4 for stage 2
Artem Tarasov
Marshal 3 (stay)
7:30am-1pm
Ken Breneisen
stays at #3 for stage 2
Marshal 4 and 8
7:30am-1pm
Jacob Schmidt
goes to #8 for stage 2
Marshal 5
7:30am-1pm
Cody Thompson
done marshaling after stage 1, head to top to clean course #1
Registration team - please check
in with Grace or Robin at the
Outiler Registration tent in
Mountain Plaza, right next to
Gondola One in Vail Village.
Venue and Course teams -
please check in with MikeMac
at the Outiler Registration tent
in Mountain Plaza, right next to
Gondola One in Vail Village.
Registration team - please check
in with Grace or Robin at the
Outiler Registration tent in
Mountain Plaza, right next to
Gondola One in Vail Village.
Marshal Team - please check in
with MikeMac at the base of
Chair #19 in Lionshead. Please
be ready to ride to your location
and come prepared with water,
sunscreen, snacks and
enthusiasm!
Timing Team - please check in
with MikeMac at the base of
Chair #19 in Lionshead. Bring
water, sunscreen, snacks and a
big 'ol PMA. If you're at the top,
give yourself time to ride the lift
and then walk (or ride) to the
start.
Sheet1
Marshal 6
7:30am-1pm
Ashlee Hampton
done marshaling after stage 1, head to top to clean course #1
Sunday, September 29
Registration Venue Course Setup Race MGMT Timing NOTES
10am-2pm Marshal 9 8am-1pm - bottom
Debbie Lathram 7:30am-1pm Ken Breneisen
Kari Sortland Kevin Ecklund
stay at same location for stage 2
8am-1pm - top
Marshal 10 Ashlee Hampton
7:30am-1pm
Dana Augustine
stay at same location for stage 2
Marshal 11
7:30am-1pm
Kevin Goodman
stay at same location for stage 2
Marshal 12
7:30am-1pm
head to #13 for stage 2
Marshal 14
10am-1pm
Marshal 15
10am-1pm
Marshal 16
10am-1pm
Marshal 17
10am-1pm
Marshal 18
Registration team - please check
in with Grace or Robin at the
Outiler Registration tent in
Mountain Plaza, right next to
Gondola One in Vail Village.
Marshal Team - please check in
with MikeMac at the base of
Chair #1 in Vail
Village/Mountain Plaza. Please
be ready to ride to your location
and come prepared with water,
sunscreen, snacks and
enthusiasm!
Timing Team - please check in
with MikeMac at the base of
Chair #1 in Vail. Bring water,
sunscreen, snacks and a big 'ol
PMA. If you're at the top, give
yourself time to ride the lift and
then walk (or ride) to the start.
Sheet1
10am-1pm
Attachment: Wander-Award-01.png
Attachment: Screen-Shot-2020-08-19-at-3.53.23-PM.png
Attachment: Screen-Shot-2020-08-19-at-3.54.36-PM.png
Contacts: Michael McCormack
First Name:
Michael
Last Name:
McCormack
Linked User Form
mikemac@uncommoncommunications.net
2019 CSE Reviews: 21299303
Name Attachments
21299303 No
21299304 No
21299305 No
21299306 No
21299307 No
21299308 No
21299310 No
21299311 No
21299312 No
21299314 No
21299315 No
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Linked Events 2019
The North American Van Show 2021
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esaeger@vailgov.com
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The North American Van Show 2021
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alisonw@vailchamber.org
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The North American Van Show 2021
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williambarrydavis@gmail.com
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The North American Van Show 2021
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kimnewbury@gmail.com
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The North American Van Show 2021
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mvalenti@vailresorts.com
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The North American Van Show 2021
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markgordonvail@gmail.com
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rkundolf@msn.com
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sbiszantz@gmail.com
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mvlaar@vailgov.com
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mmiano@vailgov.com
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