HomeMy WebLinkAbout3. Community Leadership Academy_10-01-2020Events RFP 18/19/20/21: Community Leadership Academy
EVENT & APPLICANT OVERVIEW
0. Email contact
karahdank@icloud.com
1. What is the name of your event/program?
Community Leadership Academy
2. Please select the event category for your RFP.
Education & Enrichment (EE)
3. Is this a new event or program?
No
3a. How much was your event or program funded in 2020?
$4,000
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
No
5. Amount of 2021 funding requested
$6,000
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021?
No
6. Proposed Event/Program Start Date
06/02/2021
7. Proposed Event/Program End Date
12/01/2021
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
CLA program:
6/2/21
7/7/21
8/4/21
9/1/21
10/6/21
11/2/21
12/1/21
8. Are your event/program dates set or could they changed?
Event dates are flexible and can be changed
9. Name of person completing the application
Karah Maloley
9a. Title of person completing the application
Owner
10. Provide name of person or entity to whom the funding check will be cut.
Karah Maloley
11. Mailing Address Street
PO Box 58
12. City
Wolcott
13. State
Colorado
14. Zip Code
81655
15. Telephone number
970-306-9056
16. Email address
karahdank@icloud.com
17. Event/program and/or organization website
www.coachkarah.com
18. Number of years organization has been in business
10
19. Organization's Mission Statement
Discover ways to elevate the mind and understand new leadership skills to put into practice.
20. Organization's Tax Status
For Profit
21. If applicable, please attach current State Department of Revenue Certificate with this application.
20201653841-2.pdf
22. Does the event or program benefit a charity or organization?
No
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
Existing
1a. How many years has the event or program been produced in Vail?
5
1b. Please describe the location(s) of the event or program in previous years.
Dr. Karah Maloley hosts the Community Leadership Academy (CLA) programs that include CLA 200: Critical Thinking and CLA 100:
Leadership Foundations.
The CLA is an experience for professionals looking to enhance their leadership capabilities and connect with like-minded
professionals within Eagle County. CLA happens over 7 months; program lasts from 10:00-2:00 and it includes lunch.
CLA courses include 1) Introduction to Inside First, 2) Core Values, 3) Trust, 4) Personal Integrity, 5) Ethics, 6) Communication, and
7) Speaking.
Competencies learned during the program:
>Sharpen your skills and strengthen your character
>Gain increased insight into your core values
>Build trust with those whom you depend on
>Explore integrity by examining your beliefs and values system
>Differentiate between ethics and morality
>Discover the interactivity between listening and feedback
2. Please provide a detailed description of the event/program and its activities.
Details of CLA courses:
Module 1 - Introduction to Inside First
OVERVIEW
Sharpen your skills and strengthen your character through principles and leading practices from the inside first. Meaningful
human achievement begins from within and leadership effectiveness is built on personal discovery and 'experiential' learning.
We will be learning about the intent behind the Leadership Academy and will be covering an overview of the Inside First model.
As your facilitator, I’ll lead you and your peers through exercises that will help explore leadership from your perspective.
OUTCOMES
Understanding of your leadership path and share it with your peers;
Learn the principles of Inside First, a character based leadership model;
Share your experiences and challenges of being a leadership role;
Begin building strong relationships with your new peer network;
PREWORK
Please complete the following “LifeLine” Exercise. The instructions are simple:
Choose a timeframe that you would like to focus on and mark the ticks on the horizontal line as different years.
List all of your major accomplishments or moments that you consider “Highs” above the line.
List the challenges or moments that you consider “Lows” below the line.
Be prepared to share with your roundtable groups.
Here are a couple of things to keep in mind when filling out your Lifeline:
A good Lifeline has a mixture of both personal and professional experiences.
You don’t necessarily want to list every job that you have held. Think more about experiences that helped shape who you are
today.
Think about the first times that you noticed and acted in the role of a leader.
Describe the major events or people that influenced you during this time.
Module 2 - Core Values
THE OVERVIEW
Gain increased insight into your core values and discover how developing aspects of your character helps understand what drives
your decision making and ethical behavior.
We will learn how our Values are our blueprint for living and shape our leadership style. Building on our Lifelines, we will conduct
a couple of exercises to recall our greatest accomplishments, our biggest challenges and define our Values.
We’ll conclude our course with an open discussion on how our Values align, overlap, and sometimes conflict with organizational
values in the workplace.
THE OUTCOMES
Understand the importance of Values in leading and engaging others;
Discover and discuss your personal Values;
Create alignment in your personal and professional life;
Build a Values based team and organization.
Module 3 - Trust
THE OVERVIEW
Trust is the belief that those on whom you depend will meet your expectations. The opposite of trust is suspicion. Trust is a state
that we all want to be in.
We will discuss Trust from a leadership perspective and how your conduct and your performance in your role affects it. We will
then shift perspectives to the role of staff in developing Trust. During the Leadership Exchange, we'll discuss approaches
employees can use to increase trust with their manager and how that strengthens our workforce. We will end our course with the
Johari Window, a tool used to extend trust to others and learn about their perception of you.
THE OUTCOMES
Define Trust and UnTrust
Learn about the Pillars of Trust and different types of trust
Understand the link to Employee Engagement
Build or increase your trust through Trust Accelerators
Leverage the Johari Window Tool
Module 4 - Personal Integrity
THE OVERVIEW
Personal integrity is the quality of being honest with yourself and others. Developing personal integrity requires examining your
beliefs and value system, and taking conscious steps to behave in consistent ways.
We will be discussing what is means to have Personal Integrity, how it shows up at work, and ways to create consistency in our
thoughts and actions.
THE OUTCOMES
Learn how to work through integrity dilemmas;
Understand personal and workplace integrity shows up in the public sector;
Learn how to turn integrity from complex into simple;
Learn concepts to create consistency in your choices.
Module 5 - Ethics
THE OVERVIEW
Many people struggle with differentiating between ethics and morality. However, an organization formed without ethics is like a
cabin built without nails. A culture of ethics is what links people and makes an organization immeasurably stronger.
For this course, we'll start out with a self assessment to evaluate our awareness of ethics. We will continue with our roundtable
discussion on how it shows up in both our personal and professional lives. To help prepare for the discussion, think about how
Ethics affects you in the public sector.
THE OUTCOMES
Myths regarding Ethics;
Ethics Defined;
Moral Awareness;
Linking Ethics to Organizational Culture;
Tools to Increase Ethical Behavior.
Module 6 - Communication
OVERVIEW
The interactivity of listening and feedback is central to effective communication. However, the practice of 'active attentiveness'
takes listening to a deeper level of rapport building. Rapport building creates the foundation for communication.
OUTCOMES
Understand Communication as the “transfer” of information;
Define the various roles we play when we communicate;
Understand your Intent and how it affects your communication;
Learn how to keep emotions under control during conflict;
Discuss the difference between Hearing and Listening.
Module 7 - Speaking
All members have the ability to speak to the members and their guests.
Each person will speak for 5-7 minutes on the following:
- Personal growth that you have experienced in the 7 sessions.
- What self-leadership have you experienced?
- Any "nuggets" you have learned with your peers?
- Any modules that were important to you and your organizational role.
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
We would like to host the events at The Grand View in Vail. We are currently using this space for the 2020 CLA courses.
All courses will happen from 10:00-2:00.
CLA program:
6/2/21
7/7/21
8/4/21
9/1/21
10/6/21
11/2/21
12/1/21
4. Do you plan to use Vail Recreation District Facilities?
No
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
CLA courses are available in Edwards at CMC from March to June. The CLA courses are available twice each year. One in Edwards
and one in Vail. Parking is easier in Edwards in the winter months.
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
Remind guests to bring re-usable bags and water bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public
transit to event, Recycling required in all areas of event, Provide water bottle filling stations
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
We will ensure sustainability practice throughout the events. We will use recycling after our events. This can be mentioned prior
to our events.
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
20
2. Number of volunteers needed
0
3. Number of event/program staff
2
4. Estimate of total number of spectators/attendees anticipated
20
SCORECARD CRITERIA QUESTIONS
1. EE - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
CLA is looking to build up leadership attributes in Eagle County. We want all members to give back to their organization and their
community. This educational opportunity allows all members to learn in Vail and embrace the town during these events.
2. EE - Brand Fit: How will your event or program support Vail brand identity?
Having members learn in The Grand View allow them to connect with Vail and its surroundings. When professionals in Eagle
County come together, they are learning about the towns and leadership within the county. The content is being supported by
working professionals that learn and grow in our resorts town.
3. EE - Potential: How will the event or program enhance Leadership Skills: locally, nationally and internationally?
All content is based on leadership foundational skills. We want all members to embrace their own story and their values. We want
their communications to enhance work within their organizations. The CLA members are working locally but sometimes
interacting with the vacationers within our county.
4. EE - Potential: What opportunities does the event or program have to foster a health and wellness reputation for
Vail?
This program is based on leadership skills. The content helps the members to communicate and know themselves better. The
networking allows the members to connect with other professionals.
5. EE - Potential: How will the event or program provide opportunities for intellectual dialogues and problem
solving
Each program is about being open minded while communicating with each other. The members are discussing ideas about these
topics: Core Values, Trust, Personal Integrity, Ethics, Communication, and Speaking. We are looking at "hot topics" in these areas.
We hear each other and take time to listen and respond. We find way to understand how to make "conflict" work between each
other.
4. EE - Potential: How will the event or program deliver an educational component?
Each program is focus on a leadership skill. All members have time to speak up about the topic. They work in groups together
during the sessions. At the end of the sessions, we have a "take away" where each person says an item they learned. In the
values session, they are asked to do the values card with another person and dialogue with them.
5. EE - Event Timing: How is it the right event or program at the right time?
We do two CLA programs during the year. They happen during the work day since it is a benefit of those involved.
6. EE - Demographic Fit: How will your event/program attract target markets of both visitors and community
members?
We market this to governments and businesses in our county. Since it is a 7 months program, "local" are the members we would
like to have.
7. EE - Community Enrichment: What is the lasting community involvement opportunity and/or lasting community
benefit of the event or program?
Members become familiar with other professionals throughout the county. They becomes aware of the services and best
practices that are practiced. They communicate during the classes and stay connected beyond the class. The networking piece
allows the members to know each other and invest in the growth process.
8. EE - Growth Potential: How will the event or program deliver fresh content and enhanced experiences?
We stay connected to the Human Resources managers to promote our event. We let the alumni know about our next events. In
2020 and 2021, we will be marketing through a partnerships with the Vail Valley Partnership.
9. EE - Growth Potential: How will the event or program achieve recognition and drive participation?
We stay connected to the Human Resources managers to promote our event. We let the alumni know about our next events. We
are connected with the Vail Valley Partnership for expanded marketing.
10. EE - Marketing Strength: What is the marketing reach for the event or program? (Reach refers to the total
number of different people or households exposed, at least once, to a medium during a given period.)
These organization have sent members to attend CLA: Town of Vail, Eagle River Water and Sanitation District, Eagle County
Schools, Town of Gypsum, Mountain Recreation, Walking Mountains, Eagle County, and a few private companies. All of these
companies and their employees are participant we market to. This last round, there have been a few members who have lost
their position and are building leadership skills.
11. EE - Marketing Strength: How will the event or program leverage media and attract donor and sponsorship
support?
Our market reach will grow this by working with the VVP. We have expanded our reach through their membership.
12. EE - Producer Qualifications: Explain the event or program producer’s quality, knowledge and resources to
sustain and grow the event.
There is not producer.
The host, Karah Maloley, has a Doctorate in Management and Organizational Leadership.
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
0
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$50
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$0
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
The ROI is the education to the employees that live within our county and work in Vail. Leadership education and networking is
the ROI for the CLA program.
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
Facilitation occurs with two members supporting the CLA members. They facilitate the classes and can be present for any items
related to the materials for discussion. The money shown is to support once facilitator for the program for 2021.
Program workbooks are created for all sessions that go along with the PowerPoints.
Any items and updates will happen based on feedback received during the courses. Ideas for new sessions will be brainstormed
with CLA alumni and results from the CLA surveys. There will be meetings throughout the year to maintain a pulse on the
programming.
This total includes room rental, facilitation, lunch, workbook and materials.
Current issues with Covid has allowed us to work online, if needed.
2. Please upload the provided complete event/program budget template here.
2021 Event Budget CLA .pdf
3. What percentage % of the total event/program budget is the CSE being asked to fund?
46
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
We will move look at food and where the CLA is hosted (space wise). The library has been offered in the past; we would look at
this option first.
5. Should the CSE decide not to support this event/program at all, will it still occur?
Yes
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
15,000
7. Do you intend to host the event or program in Vail beyond 2021?
Yes
7a. How many years beyond 2021?
3
7b. Do you anticipate requesting funding from the CSE for 2022?
Yes
MARKETING
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
2021 CSE Media Plan CLA .pdf
1. Objectives: What are you trying to accomplish through your marketing efforts?
To find new members of the business community to learn and grow in leadership.
2. Strategy: How will you meet your objectives?
Remain connected to the HR directors that live in Eagle County. Also, seats are being filled by current members in the CLA.
3. Audience: Who is your audience? (You may choose more than one.)
Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
Meeting with HR directors.
Communicate with the CLA Alumni
Email campaigns
Website placement
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
E-newsletters, Web, Media Plan/Public Relations, Instagram, Partnerships
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
Vail Valley Partnership
6b. Telephone Number
(970) 476-1000
6c. Email Address
erik@vailvalleypartnership.com
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$250
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$0
2. Please list your confirmed sponsors or partners.
Vail Valley Partnership
3. Please explain the potential for additional sponsorships or partners.
No comment
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Community Leadership Academy.pdf
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
Yes
2. Do you need rental relief for Donovan Pavilion?
No
3. Do you need rental relief for Grand View Room?
Yes
4. Do you need rental relief for Dobson Arena?
No
3a. Grand View Room - number of days requested
6
3b. Start Date for Grand View Room rental
02/20/0021
3c. End Date for Grand View Room rental
02/20/0021
3d. Do you need to add a second set of dates for the Grand View Room?
No
3g. If your request for the Grand View Room is for more than 2 days, please list out your other requested dates in
this format, MM/DD.
CLA program:
6/2/21
7/7/21
8/4/21
9/1/21
10/6/21
11/2/21
3h. Please describe proposed use of Grand View Room facility.
Create a classroom for the events; have a place to served lunch as well.
3i. Total in-kind value for Grand View Room rental
6000
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
I truly appreciate the support of learning in our county. Thank you!
REQUIRED ATTACHMENTS
2020 Event Recap
CLA Recap.pdf
Organization rosters naming all officers, board of directors and respective positions as relevant
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Screen Shot 2020-09-28 at 5.08.45 PM.png
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be
scheduled over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
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Linked Contact
Karah Maloley
Number
Events RFP 18/19/20/21: File Attachments
21. If applicable, please attach current State Department of Revenue Certificate with this application.
20201653841-2.pdf
2. Please upload the provided complete event/program budget template here.
2021 Event Budget CLA .pdf
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
2021 CSE Media Plan CLA .pdf
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Community Leadership Academy.pdf
2020 Event Recap
CLA Recap.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
Screen Shot 2020-09-28 at 5.08.45 PM.png
REPORT Page 1 of 2 Rev. 12/01/2012
Document must be filed electronically.
Paper documents are not accepted.
Fees & forms are subject to change.
For more information or to print copies
of filed documents, visit www.sos.state.co.us.
ABOVE SPACE FOR OFFICE USE ONLY
Periodic Report
filed pursuant to §7-90-301, et seq. and §7-90-501 of the Colorado Revised Statutes (C.R.S)
ID number: ______________
Entity name: ______________________________________________________
Jurisdiction under the law of which the
entity was formed or registered: ______________________________________________________
1. Principal office street address: ______________________________________________________
(Street name and number)
______________________________________________________
__________________________ _____ ____________________
(City) (State) (Postal/Zip Code)
_______________________ ______________ (Province – if applicable) (Country – if not US)
2. Principal office mailing address: ______________________________________________________
(if different from above) (Street name and number or Post Office Box information)
______________________________________________________
__________________________ _____ ____________________
(City) (State) (Postal/Zip Code)
_______________________ ______________
(Province – if applicable) (Country – if not US)
3. Registered agent name: (if an individual) ____________________ ______________ ______________ _____
(Last) (First) (Middle) (Suffix)
or (if a business organization) ______________________________________________________
4. The person identified above as registered agent has consented to being so appointed.
5. Registered agent street address: ______________________________________________________
(Street name and number)
______________________________________________________
__________________________ CO ____________________
(City) (State) (Postal/Zip Code)
6. Registered agent mailing address: ______________________________________________________
(if different from above) (Street name and number or Post Office Box information)
______________________________________________________
__________________________ _____ ____________________
(City) (State) (Postal/Zip Code)
_______________________ ______________
(Province – if applicable) (Country – if not US)
20121264939
Love in Practice, LLC
Colorado
511 Big Dipper Road
Wolcott CO 81655
Colorado United States
PO Box 58
Wolcott CO 81655
Colorado United States
Maloley Karah L.
511 Big Dipper Road
Wolcott 81655
PO Box 58
Wolcott CO 81655
United States
Colorado Secretary of State
Date and Time: 07/28/2020 11:20 AM
ID Number: 20121264939
Document number: 20201653841
Amount Paid: $10.00
REPORT Page 2 of 2 Rev. 12/01/2012
Notice:
Causing this document to be delivered to the secretary of state for filing shall constitute the affirmation or
acknowledgment of each individual causing such delivery, under penalties of perjury, that the document is the
individual's act and deed, or that the individual in good faith believes the document is the act and deed of the
person on whose behalf the individual is causing the document to be delivered for filing, taken in conformity
with the requirements of part 3 of article 90 of title 7, C.R.S., the constituent documents, and the organic
statutes, and that the individual in good faith believes the facts stated in the document are true and the
document complies with the requirements of that Part, the constituent documents, and the organic statutes.
This perjury notice applies to each individual who causes this document to be delivered to the secretary of
state, whether or not such individual is named in the document as one who has caused it to be delivered.
7. Name(s) and address(es) of the
individual(s) causing the document
to be delivered for filing: ____________________ ______________ ______________ _____
(Last) (First) (Middle) (Suffix)
______________________________________________________
(Street name and number or Post Office Box information)
______________________________________________________
__________________________ ____ ______________________
(City) (State) (Postal/Zip Code)
_______________________ ______________
(Province – if applicable) (Country – if not US)
(The document need not state the true name and address of more than one individual. However, if you wish to state the name and address
of any additional individuals causing the document to be delivered for filing, mark this box and include an attachment stating the
name and address of such individuals.)
Disclaimer:
This form, and any related instructions, are not intended to provide legal, business or tax advice, and are
offered as a public service without representation or warranty. While this form is believed to satisfy minimum
legal requirements as of its revision date, compliance with applicable law, as the same may be amended from
time to time, remains the responsibility of the user of this form. Questions should be addressed to the user’s
attorney.
Maloley Karah
PO Box 58
Wolcott CO 81655
Eagle United States
Community Leadership Academy
> Expenses
Estimated Actual
Total Expenses $13,000.00 $0.00
Site/Location/Operations Estimated Actual Food & Beverage Estimated Actual
Rental fees $1,750.00 Social food + Beverage $2,800.00
Insurance $0.00 Non-social food + Beverage $0.00
Sound/AV $0.00 <insert Other>$0.00
Construction or Equipment $0.00 <insert Other>$0.00
Trash/Composting $0.00 Total $2,800.00 $0.00
Utilities $0.00
Labor $7,000.00 Program/Lodging Estimated Actual
Traffic Control $0.00 Entertainment $0.00
Banners - Printing & $0.00 Speakers $0.00
Signage $0.00 Travel $0.00
<insert Other>$0.00 Hotel $0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
<insert Other>$0.00 <insert Other>$0.00
Total $8,750.00 $0.00 Total $0.00 $0.00
Marketing Estimated Actual Prizes Estimated Actual
Advertising - Radio $0.00 Prizes $0.00
Advertising - Print $0.00 Cash Purse $0.00
Advertising - Social Media $0.00 Total $0.00 $0.00
Public Relations $0.00
Sales Team Expenses $0.00
Media TV, Production & Distribution $0.00
Graphic Design $0.00
Website $250.00
Collateral Materials $0.00
Printing $1,000.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $1,250.00 $0.00
$1,250.00
1
Marketing Estimated Actual
Telephone/Internet $0.00
Photography $0.00
Transportation $0.00
Permit Fees $0.00
Postage/Shipping $0.00
In Kind Trades $0.00
Supplies-Office or Other $200.00
Demographic Survey $0.00
Sales Tax $0.00
<insert Other>$0.00
<insert Other>$0.00
<insert Other>$0.00
Total $200.00 $0.00
2
Community Leadership Academy
> Income
Estimated Actual
Total Income $15,000.00 $0.00
Tickets/Admissions
Estimated Actual Estimated Actual
20 Adults @ $750.00 $15,000.00
0 Children @ $2.00 $0.00
0 Other @ $1.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$15,000.00 $0.00
Programs/Advertising
Estimated Actual Estimated Actual
0 Covers @ $0.00 $0.00
0 Half-pages @ $0.00 $0.00
0 Quarter-pages @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
Exhibitors/vendors
Estimated Actual Estimated Actual
0 Large booths @ $0.00 $0.00
0 Med. booths @ $0.00 $0.00
Small booths @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
<Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
1
Revenue from other items
Estimated Actual Estimated Actual
0 Cash Sponsorships @ $0.00 $0.00
0 In Kind Sponsorships @ $0.00 $0.00
0 Donations @ $0.00 $0.00
0 CSE Funding @ $0.00 $0.00
0 Grants @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
0 <Insert Other> @ $0.00 $0.00
$0.00 $0.00
2
Community Leadership Academy
> Profit - Loss Summary
Estimated Actual
Total income $15,000.00 $0.00
Total expenses $13,000.00 $0.00
Total profit (or loss)$2,000.00 $0.00
$0.00
$4,000.00
$8,000.00
$12,000.00
$16,000.00
Estimated Actual
Total income
Total expenses
1
EVENT NAME Event Dates December
Audience Details Medium Size Wk 1 Wk2 Wk3 Wk4
Event Media Plan Event Benchmarks
Lineup
Announ
ced
Tickets
Onsale
Local (Eagle County)Partnership with the Vail Valley Partnership for marketing needs through social and newsletter. Weekly Ad Frequency
Sample - Radio
Sample - Print
Sample- Social VVP members X January
Sample - Digital Display
Colorado
Sample - Radio
Sample - Print
Sample- Social
Sample - Digital Display
National
Sample - Radio
Sample - Print
Sample- Social
Sample - Digital Display
1
January February March April
Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1
Ticket
Price
Increase
Event
Week
Weekly Ad Frequency
5 5 5 5 5
2
April May June July
Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2
Weekly Ad Frequency
3
July August September October
Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3
Weekly Ad Frequency
4
October November December
Wk4 Wk 1 Wk2 Wk3 Wk4 Wk 1 Wk2 Wk3 Wk4
Weekly Ad Frequency
5
Attachment: Screen-Shot-2020-09-28-at-5.08.45-PM.png
Contacts: Karah Maloley
First Name:
Karah
Last Name:
Maloley
Linked User Form
karahdank@icloud.com
2019 CSE Reviews: 14261925
Name Attachments
14261925 No
14261926 No
14261927 No
14261928 No
14261929 No
14261930 No
14261931 No
14261932 No
14261933 No
14261934 No
14261935 No
What category is this application?
Write additional comments, notes or things you want to remember about this application: What did you like about
this program/event? What needs improvement?
Submission Date
Linked Events 2019
Community Leadership Academy
Linked Form
esaeger@vailgov.com
Tag
type:dynamic
2019 CSE Reviews: 14261926
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this program/event? What needs improvement?
Submission Date
Linked Events 2019
Community Leadership Academy
Linked Form
alisonw@vailchamber.org
Tag
type:dynamic
2019 CSE Reviews: 14261927
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this program/event? What needs improvement?
Submission Date
Linked Events 2019
Community Leadership Academy
Linked Form
williambarrydavis@gmail.com
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type:dynamic
2019 CSE Reviews: 14261928
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this program/event? What needs improvement?
Submission Date
Linked Events 2019
Community Leadership Academy
Linked Form
kimnewbury@gmail.com
Tag
type:dynamic
2019 CSE Reviews: 14261929
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this program/event? What needs improvement?
Submission Date
Linked Events 2019
Community Leadership Academy
Linked Form
mvalenti@vailresorts.com
Tag
type:dynamic
2019 CSE Reviews: 14261930
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this program/event? What needs improvement?
Submission Date
Linked Events 2019
Community Leadership Academy
Linked Form
markgordonvail@gmail.com
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type:dynamic
2019 CSE Reviews: 14261931
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this program/event? What needs improvement?
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Linked Events 2019
Community Leadership Academy
Linked Form
rkundolf@msn.com
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type:dynamic
2019 CSE Reviews: 14261932
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this program/event? What needs improvement?
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Linked Events 2019
Community Leadership Academy
Linked Form
sbiszantz@gmail.com
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type:dynamic
2019 CSE Reviews: 14261933
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this program/event? What needs improvement?
Submission Date
Linked Events 2019
Community Leadership Academy
Linked Form
mvlaar@vailgov.com
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type:dynamic
2019 CSE Reviews: 14261934
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this program/event? What needs improvement?
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Linked Events 2019
Community Leadership Academy
Linked Form
mmiano@vailgov.com
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type:dynamic
2019 CSE Reviews: 14261935
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Linked Events 2019
Community Leadership Academy
Linked Form
jgross@vailgov.com
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type:dynamic