HomeMy WebLinkAbout30. Kick It 3v3 Soccer - 2021 Summer National Championships_10-01-2020Events RFP 18/19/20/21: Kick It 3v3 Soccer - 2021 Summer National Championships
EVENT & APPLICANT OVERVIEW
0. Email contact
mikeh@bigticketsportsllc.com
1. What is the name of your event/program?
Kick It 3v3 Soccer - 2021 Summer National Championships
2. Please select the event category for your RFP.
Community, Recreation & Cultural (CRC)
3. Is this a new event or program?
No
3a. How much was your event or program funded in 2020?
$25,000
4. Are you a first time submitter for the Town of Vail Commission on Special Events funding program?
No
5. Amount of 2021 funding requested
$35,000
5.a. Have you applied for Vail Town Council Funding or In-Kind support for 2021?
No
6. Proposed Event/Program Start Date
07/30/2021
7. Proposed Event/Program End Date
08/01/2021
7.a. If you have more than a single date range, please list all your event/program dates here in this format MM/DD:
This is a 3 day event from 7/30, 7/31, 8/1
8. Are your event/program dates set or could they changed?
Event dates cannot be changed
9. Name of person completing the application
Mike Hix
9a. Title of person completing the application
Kick It 3v3 National Operations Director
10. Provide name of person or entity to whom the funding check will be cut.
Big Ticket Sports LLC
11. Mailing Address Street
10497 W Centennial Rd
12. City
Littleton
13. State
Colorado
14. Zip Code
80127
15. Telephone number
720-379-7903
16. Email address
mikeh@bigticketsportsllc.com
17. Event/program and/or organization website
www.kickitsoccer.com
18. Number of years organization has been in business
31
19. Organization's Mission Statement
Provide every player a fun, rewarding and educational platform to develop and practice the fundamental skills of soccer. The Kick
It 3v3 game is a fast paced game, features lots of touches on the ball, and promotes the basic technical skills needed to develop
today's youth soccer athlete. This is one of the most family friendly oriented events that focuses on the entire experience and
allows for the enjoyment and participation of all age levels.
20. Organization's Tax Status
For Profit
21. If applicable, please attach current State Department of Revenue Certificate with this application.
22. Does the event or program benefit a charity or organization?
Yes
22a. Please name and describe the beneficiary
Our events help raise funds for local soccer organizations, schools and other organizations such as YMCA's and clubs. These
funds generated allow the programs to purchase new equipment, take meaningful trips and create scholarships for their players.
EVENT DESCRIPTION
1. Is this a new or existing event/program in Vail?
Existing
1a. How many years has the event or program been produced in Vail?
20
1b. Please describe the location(s) of the event or program in previous years.
The Kick It 3v3 World Championships have taken place in Vail, Colorado at Ford Fields as the tournament's primary complex, as
well as the Vail Athletic Complex. Additionally, the King of the Pitch offered on Friday night by Kick It, is located in the heart of
Vail at Solaris Plaza.
2. Please provide a detailed description of the event/program and its activities.
The Championship tournament takes place over the course of 3 days on the last weekend of July which will be July 30-August 1 for
2021. On Friday, teams begin pool play from approximately 1p- 4p at both Ford Fields and the Vail Athletic fields. Once games
have concluded for the day, everyone from the tournament including players, siblings, etc, have the opportunity to compete at
the King of the Pitch event. This is a free event open to absolutely everyone from 5:30p - 7:00p on Friday at Solaris Plaza in Vail -
this event also includes fun trivia and lots of prize giveaways to the participants. On Saturday, teams continue pool play from 9a
to 3p at both Ford Fields and Vail Athletic fields. We intentionally shorten the event playing day to give the participants the
chance to explore the town of Vail, and to take part in the recreational activities offered, such as zip lining, rafting, fishing,
shopping, dining. Sunday is the final day of the event with games running from 9a -3p and all games are considered playoffs, so
teams ranked first, second and third participate in an awards ceremony following the conclusion of their matches.
3. Please list the specific venues that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking and securing any necessary
venues.
Ford Field - 7/30-8/1 2021 6a - 5p
Vail Athletic Complex - 7/30-8/1 2021 6a -5p
Solaris Plaza 7/30/21 - 2p - 9p
4. Do you plan to use Vail Recreation District Facilities?
Yes
4a. Please attach letter or email confirmation from Vail Recreation District if using VRD facilities.
2020 3 v3 soccer Fac use (1).pdf
5. If any of the event/program takes place outside of the Town of Vail, please explain where the event will take
place and why.
All 3v3 Championship play will take place in the town of Vail. We have over 75 events that will lead into the 3v3 Championships
in Vail - local events, regional events that lead to the national championships at Vail. Kick It operates 3v3 soccer events from
coast to coast, 12 months of the year.
ENVIRONMENTAL PRACTICES
1. Which of these environmental practices will you commit to executing at your event/program?
Use of recyclable materials - banners, paper, etc., Ban use of plastic bags, Remind guests to bring re-usable bags and water
bottles, Encourage use of bicycles, buses, shuttles, carpools, walking or public transit to event, Enforce no idling policy for staff
and guests, Recycling required in all areas of event, Provide water bottle filling stations
2. Please describe your commitment to environmental sustainability and detail measures that will be taken during
your event to ensure minimal environmental impact and sustainable best practices.
By encouraging participants and their families to bring re-usable bags and water bottles, we will be able to limit the amount of
waste created and those who do bring plastic water bottles will have to be able to dispose of them properly in waste recycle bins
located throughout the complex. Additionally, we will be able to limit the amount of harmful emissions from vehicles in Vail, by
encouraging the participants to use public transportation shuttles and buses, carpooling or walking to the games.
EVENT/PROGRAM PARTICIPANTS
1. Number of participants (athletes, artists, exhibitors, etc.) anticipated
1,200
2. Number of volunteers needed
0
3. Number of event/program staff
35
4. Estimate of total number of spectators/attendees anticipated
10,800
SCORECARD CRITERIA QUESTIONS
1. Estimate the number of destination guests from within Colorado, with a focus on the Front Range that your
event/program will bring to Vail
9,400
2. Estimate the number of destination guests from outside Colorado your event/program will bring to Vail
2,500
3. Estimate the number of international guests your event/program will bring to Vail
100
4. How will your event/program increase sales tax in Vail?
The Kick It 3v3 National Championships will help raise sales tax in Vail through a variety of important ways. Through lodging,
recreational activities, dining, and entertainment spending. Additionally, over 90% of all guests will stay in Vail for a minimum of
3 days, and at least 50% stay for 4-5 days, thus increasing the overall tax revenues in Vail. With our increase in scheduled
events in Utah, and Wyoming, and New Mexico, we anticipate many new families attending the event in 2021.
5. CRC - Brand Fit: How will your event support the mission and vision of the Vail Town Council?
Kick It will support the Vail Town Council mission by bringing in participants from various parts of the US, as well as teams from
Mexico and Canada. We advertise to all participants nationally, and with a projected national tour of over 75 events in 2021, this
is huge to bringing in new families to the area event. Each team that participates in our events receive documents/flyers that
promote the Vail event location, lodging and activities year round.
6. CRC - Brand Fit: How will your event or program support the Vail brand identity?
The event will support the Vail brand identity by promoting and bringing in participants/families who embrace and lead active
lifestyles, as well as families who are new to the Vail area experience. These participants will partake in the soccer experience, as
well as recreational activities offered in Vail such as hiking, camping, fishing, zip lining, etc. Parents of the participants will enjoy
the various Vail shopping, dining and cultural activities and nightlife. We promote the Town of Vail to all of our event cities
nationally.
7. CRC - Event Timing: How is it the right event/program at the right time?
The last weekend of July is always the best time of the year to offer and host this event in Vail, as it one of the last few weeks and
weekends families have free before school starts and fall club soccer starts back up. Families use the timing of the event for a
vacation getaway that is very enjoyable and memorable. We have been doing this event in Vail for 20 years and families that
have previously attended, look forward to coming back every year.
8. CRC - Community Enrichment: How will your event/program attract target markets of both visitors and
community members?
All of our events are family oriented, and very diverse in demographic and ethnic backgrounds. Since all the teams play all 3
days, this diversity will mean families will need to book lodging accommodations for a minimum of 3 days. That, along with the
diversity of options in Vail, allow for a perfect fit overall. The free event on Friday night at the Solaris plaza we do allows anyone
to participate, mixing and matching teams, genders and abilities - including adults - all while answering trivia questions and
winning prizes. The overall event structure allows all families the time to get the full Vail experience with our rushing around or
missing opportunities.
9. CRC - Growth Potential: How will the event/program deliver fresh content? (Fresh content means new
programming, entertainers, adding additional days and activities.)
The event partners with Solaris plaza, local hotels, and various recreational activities each year that bring people to the heart of
Vail while informing them about family activities they can enjoy when their games are done each day. Kick It also markets the
event nationally, and seeks to add additional national sponsorship to have present at the event each day to bring in additional
exposure to the area. Hosting additional free soccer clinics also draws more crowds to the area, and with our worldwide soccer
club partnership, as well as the international branding of our company owner, the impact is exponential. We also recognize
teams for their sportsmanship, and community outreach, while offering a food drive/used soccer equipment drive to assist needy
families.
10. CRC - Growth Potential: How will the event/program promote an atmosphere of vitality, fun and celebration?
This event promotes an atmosphere of vitality, fun and celebration by holding the various contests for all participants, free soccer
clinics, donations for needy causes, and partnering with international organizations to promote the 3v3 game. One of our
contests, is a speed kicking contest with the winners receiving prizes in each age group. We have also given out Topps Trading
cards to the winning teams and various age divisions. Teams will also have the chance to be a part of our 2021 Kick It 3v3
promotional video that we do each year that goes to all of our participants nationally as well as is viewed by our potential new
partners.
11. CRC - Marketing Strength: What is the marketing reach for the event/program? You will be asked more
marketing questions in a future section. (Reach refers to the total number of different people or households
exposed, at least once, to a medium during a given period.)
Kick It reaches a member database of over 95,000 people. Social media platforms consist of more than 50,000 followers. More
than 2 million players are exposed to 3v3 and 4v4 soccer through team club training programs and events nationwide. With our
new E-Sports platform and events offered digitally, we are able to reach thousands of new participants. The Kick It 3v3 platform
gives players the opportunity to compete in this format.
12. CRC - Marketing Strength: What is the potential for the event/program to leverage media exposure and attract
sponsorship support?
This event has the potential to leverage media exposure as Kick It is a national brand and soccer tour, with an owner (Kevin
Garnett) that is internationally recognized in the sports world as an NBA Champion, Hall of famer, male actor, and many other
accolades. With our various partnership contracts, especially with the internationally recognized professional German football
club - FC Shalke 04 - this has given the tour a more consistent global reach, as the German club advertises our events to their US
and international database.
13. CRC - Producer Qualifications: Explain the event/program producer’s quality, knowledge and resources to
sustain and grow the event.
Kick It has added new events throughout the country and Canada, then is able to market the Vail event to all those new
participants to sustain new growth. We will also continue to offer the events to participants of all ages 5-99, to create a unique
soccer experience unlike any other. With our growing brand internationally, we are striving toward additional growth in new
markets outside the US, as the small sided soccer game is easily adaptable to and played all over the world. We continue to
attend international conferences to build critical networks.
13. CRC - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to
changing public health orders.
In the Summer of 2020, during the middle of a pandemic, Kick It 3v3 was safely, logistically, and geographically efficient in
running over a dozen events in areas that were open to doing so. Through our constant communication to all our participants,
local health officials, field providers, etc, and well done research by our Kick It 3v3 Staff, we were able to build a safe plan for all
participants,(written and posted action plan, posted onsite and staffed to execute it properly, controlling amounts of people at the
event, contact tracing, just to name a few) and any spectators, while keeping safe social distancing, sanitation efforts and
minimizing touch points by limiting our onsite interaction with our inflatable units we typically use at each event. Further, our
action plan was not only well received by all participants and local officials, it was the "gold standard" and "blueprint" for other
youth organizations to use in their efforts to getting back to holding events of their own (soccer, etc). We will continue to strive to
implement whatever steps necessary that will continue to make our future 3v3 events safe and fun for all.
13. EE - Producer Qualifications: Explain the adaptability of the event and the event producer to adjust to changing
public health orders.
We are extremely able to adapt to changing circumstances, as evidenced in our summer 2020 kick it tour. We had to change
venues, adapt to differing covid guidelines in each county, and state we were working in, and had to execute at a high level of
perfection onsite. We continue to adapt to the changing environment both administratively, event execution wise and
communication wise through detailed plans and teamwork with all necessarily involved parties.
EVENT ECONOMIC IMPACT
1. Potential benefits to the Town of Vail - Estimate number of room nights for your event or program.
4,800
2. Potential benefits to the Town of Vail - Potential benefits to the Town of Vail - Estimate increased spending
generated by your event or program.
$2,300,000
Example: Increased spend by attendees in restaurants, shops, lodging or activities.
3. Potential benefits to the Town of Vail - What estimated return on investment (ROI) in dollars should the Town of
Vail expect?
$2,265,000
ROI in this case refers to for each dollar the event/program is funded, how many dollars will be received by the Town of Vail from event impact.)
Example: Estimated ROI - Formula: # of attendees x total average spending = $ (2000 attendees) x ($240 daily spend ) = $480,000
4. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a
description of how you will track the number of lodging nights generated. REMINDER: Per the CSE funding
agreement, the event producer is REQUIRED to direct attendees to book in Town of Vail hotels and lodges.
We will track the lodging details through our registration process, with teams listing their lodging location as a requirement. Kick
It will partner with a variety of hotels and lodging partners through the ares for participation. Due to the majority of teams having
to travel 100+ miles, lodging is an essential part of this event. We will also look to use a housing partner for those that require
that service.
BUDGET
Using the provided budget template, provide a detailed estimated event/program budget, including anticipated revenues and expenses.
1. Describe how you will use the funds requested from the CSE.
Funds requested will be used to cover the general operating costs of the kick it 3v3 championships to properly market, and
promote the Vail event. We will also use the funds to create more additional regional and national events that lead up to the Vail
event. With the covid pandemic still in effect, we will also use the funds in a major way to add additional staffing onsite to monitor
social distancing, as well as creating hand sanitizer stations all over, and other necessary safety precautions.
2. Please upload the provided complete event/program budget template here.
Vail Program Budget - 2021.pdf
3. What percentage % of the total event/program budget is the CSE being asked to fund?
50
4. If the event/program is not funded at full request, how will the event change with a lower funding allocation?
The amount of funding provided will determine if the event remains in Vail for future years due to the high costs associated with
staffing, lodging, fields and rental equipment, as well as with maintaining additional covid safety precautions. This event fits
extremely well and brings a large amount of travelers, but does have high operating costs. If not for the Vail funding, the event
would not be profitable.
5. Should the CSE decide not to support this event/program at all, will it still occur?
No
6.What dollar amount of the total event/program revenue do you expect the event itself to generate? (ticket sales,
merchandise, food and alcohol sales, etc.)
65,000
7. Do you intend to host the event or program in Vail beyond 2021?
Yes
7a. How many years beyond 2021?
4+
7b. Do you anticipate requesting funding from the CSE for 2022?
Yes
MARKETING
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Team Growth plan 2021[1].ppt
1. Objectives: What are you trying to accomplish through your marketing efforts?
Kick It is the leader in year round provider of youth soccer tournaments and programs across the US. Local and regional 3v3
tournaments feed into the events like the Kick It 3v3 Vail National Championships. The more strategic partnerships and regional
partnerships with youth soccer clubs, and national organizations will continue to drive our events into the next decade, and
beyond. Marquee destination locations, such as Vail, CO, will create a continued opportunity for travel, and qualifications for
youth soccer across the country.
2. Strategy: How will you meet your objectives?
Kick It has already been, and will continue to meet its objectives by offering cutting edge new programming starting in 2020,
such as our New Territory Licensee Program that has already had tremendous success. This new program allows operators in any
area the opportunity to operate one of our local Kick It events in new markets where we are not currently, and will feed into our
regional events. This new service will be managed by our National Staff, and will continue to be a strategic partnership in all
regions that will lead directly to additional teams in Vail in 2021.
3. Audience: Who is your audience? (You may choose more than one.)
First time visitors, Returning guests, Primary and Second Homeowners, Local residents
4. Activation: Detail in town/in village activation opportunities to promote your event or program. (Definition of
Activation: Create an expanded presence throughout the community and stimulate the participation of the
merchants, restaurants, bars and lodges.)
Through use of our existing relationships with the local youth soccer club in Vail, as well as our existing media relationships in the
valley, we will be able to continue to bring awareness of the event to the area. Building separate local business networks for
discounted offerings, coupons or deals will also be important in the process.
5. Channels: Which of these channels will you utilize to promote your event or program? (You may select more than
one.)
Print - Local, Print - Regional, Print - National, Editorial, Radio, Television, Online Event Listings, E-newsletters, Web, Media
Plan/Public Relations, Grassroots, Facebook, Instagram, Twitter, Posters, Rack Cards, Flyers, Event/Program App, Signage –
Banners, etc, Co-promotions, Partnerships, Local Vail Businesses, Concierge Visits
6. Please list contact information for your Media Relations or Public Relations staff or firm.
6a. Name
Mike Hix
6b. Telephone Number
720-379-7903
6c. Email Address
mikeh@bigticketsportsllc.com
SPONSORSHIPS & PARTNERSHIPS
1. What is the dollar $ amount of sponsorships and/or partnerships from other sources reflected in the
event/program budget?
$4,000
1a. What is the dollar $ amount of in-kind services or items provided from sponsors or partners?
$0
2. Please list your confirmed sponsors or partners.
FC Shalke 04 - returning for 2021
Go - Go Squeeze - in process still
various other companies in process
3. Please explain the potential for additional sponsorships or partners.
With our new owner being a former high profile athlete, we are working with him on a myriad of new sponsorship opportunities
that will take our sponsorship relationships to a new level. This is a continued work in progress, especially just coming out of a
long pandemic. This will also assist us to increase our number of events nationally.
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Kick It Territory Licensing Program Deck - 2020.pptx
REQUEST FOR FACILITY RENTAL FEE RELIEF FROM THE TOWN OF VAIL
This form does not guarantee approval of requested listed facilities. This is your ONLY opportunity to apply for 2018 rental relief for facilities, no other
requests will be accepted.
Please note that certain town services are not available as in-kind, such as permit fees, barricade rental, banner fees, extra duty police officers, Zero
Hero,etc.
1. Do you need facility rental relief?
Yes
2. Do you need rental relief for Donovan Pavilion?
No
3. Do you need rental relief for Grand View Room?
No
4. Do you need rental relief for Dobson Arena?
No
ADDITIONAL INFORMATION
Are there any questions you have for the CSE or other things you'd like to share with the board that are not
included in the application?
Kick It 3v3 Soccer in Vail has been a staple every summer for the past 20 years, with the exception of the pandemic summer of
2020. We are planning to have an even larger event in 2021, as most families are already gearing up plans for the next trip!
With our event bringing in thousands of people, nearly 2 million dollars in revenue, we are excited to be back again for 2021 and
beyond!
REQUIRED ATTACHMENTS
2020 Event Recap
2019 Vail Presentation - Completed (1).pptx
Organization rosters naming all officers, board of directors and respective positions as relevant
Org Chart KI.pdf
OPTIONAL ATTACHMENTS
List any URLs where additional information can be found, including photos, videos or other content relevant to your
application.
www.kickitsoccer.com
https://www.dropbox.com/s/0uvwk6vxtf4yyf5/Kick%20It%203v3%204K.mp4?dl=0
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
KI Video.mp4
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
KI Video 2.mp4
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
RFP QUESTIONS AND KEY MEETING DATES
We encourage questions about the RFP to be sent via email to Jeremy Gross - jgross@vailgov.com. Phone calls for further discussion can be
scheduled over email as well.
Monday, August 26: Questions about the RFP are due via email to jgross@vailgov.com
Friday, August 30: Submitted questions and answers will be emailed to applicants.
Wednesday, October 2: Regular CSE Meeting, Recaps will be presented
Thursday, October 10: Qualifying applications will be reviewed and producers interviewed by the CSE at a special meeting.
Wednesday, October 16: Final funding allocations will be determined by the CSE at a special meeting.
Tuesday, November 5: The Town Council will review the CSE funding allocations.
Wednesday, November 6: Regular CSE Meeting
Thursday, November 7: Applicants will be notified of their preliminary funding allocations.
Monday, December 16: Applicants will be notified of their final funding status after the last date for the Vail Town Council to call up any funding
decisions.
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Linked Contact
Mike Hix
Number
Events RFP 18/19/20/21: File Attachments
4a. Please attach letter or email confirmation from Vail Recreation District if using VRD facilities.
2020 3 v3 soccer Fac use (1).pdf
2. Please upload the provided complete event/program budget template here.
Vail Program Budget - 2021.pdf
Please upload your event/program marketing plan and budget, include strategy, channel, method, budget and
execution dates.
Team Growth plan 2021[1].ppt
4. Please upload your sponsorships/partnerships presentation, pitch deck or letter. (Document sent to prospective
partners or sponsors which provides benefits for participating in your event/program.)
Kick It Territory Licensing Program Deck - 2020.pptx
2020 Event Recap
2019 Vail Presentation - Completed (1).pptx
Organization rosters naming all officers, board of directors and respective positions as relevant
Org Chart KI.pdf
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
KI Video.mp4
Upload any other relevant materials such as: event photos, videos, PR coverage, articles, sample event branding
KI Video 2.mp4
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700 S Frontage Rd E Vail, CO 81657 970-479-2280
FACILITY USE AGREEMENT
Date: 3/1/20
Whereas, Vail Park and Recreation District, a quasi-municipal corporation and political subdivision of
the State of Colorado, d.b.a. Vail Recreation District (“District”), agrees to license athletic facility space
to:_Big Ticket Sports LLC , hereinafter referred to as “Licensee”, as follows:
Facility being Licensed:___Ford Park and Vail Athletic Field
Dates of Occupancy:__July 31-August 2 2020, Set up on July 30th
Name of Event:__Kick It 3v3 Championship
Type of Event:__Small Sided Soccer
Use Fee required:___ $2075/day x 3 days = $6225
Field Preparation Fees Required:_N/A__
All Fees Due By:___$6225 due 4/30/2020
Security Deposit Fees Required:_________________Due upon execution of agreement
Insurance certificate on file: ( ) yes Date Received:__________________________
The Vail Recreation District hereby agrees to authorize Licensee to use said premises subject to the
conditions hereinafter expressed:
1. It is expressly understood that the premises are to be used by Licensee exclusively for the event
described above. Licensee shall not assign the rights hereunder or any portion hereof.
2. All fees are due 120 days prior to the event date. Licensee shall forfeit 50% of fees paid in the
event of an agreement cancellation by Licensee between thirty and eight-nine (30 and 89) days
prior to the event. Cancellation made by the Licensee prior to Ninety (90) days before the start of
the event will receive a refund equal to 75% of fees paid. Cancellations made within thirty (30)
days will not receive a refund of fees paid.
3. Licensee has inspected the premises, is familiar with the present condition thereof, and agrees to
accept the premises in such condition “as is” at the commencement of the license term. Licensee
shall maintain the premises and the adjoining area used by the Licensee or its invitees in a first
class condition and shall surrender said premises to the District in the same condition and repair at
the end of the license term. Any additional cleaning, repair and policing deemed necessary by the
District shall be paid by the Licensee and deducted from the license deposit or billed post event.
{00182167.DOC / 2}
4. Licensee shall be prohibited from serving or selling any alcoholic beverages on the premises, unless
s/he obtains a Special Events liquor license through the Town of Vail and the express written
consent of the District’s Executive Director. Said liquor license shall then become an attachment
to this license. In the event Licensee applies for a liquor license with the written approval of the
District, the license granted by this Agreement shall be automatically converted to a lease subject
to all the terms contained within this Agreement.
5. Licensee will not permit dogs on the premises at any time during the term of the license as
required by Town of Vail ordinance.
6. Licensee will not allow glass containers on the premises during the term of the license as required
by Town of Vail ordinance
7. Licensee shall allow cars or vehicles to park only in designated areas. Vehicles are at no time
allowed on the fields. Any illegally parked vehicles are subject to Town of Vail tickets or fines
8. Licensee shall be solely responsible for damage or injury to the property or effects of the license or
any individuals entering onto the premises during the license term.
9. Licensee shall not allow anything to be done on the premises which may injure or endanger any
person and licensee shall indemnify, defend and hold the District harmless from and against all
claims, liabilities, damages, loss, cost or expenses, including reasonable attorney’s fees, for injury
or damage to persons or property on or about the premises.
10. Licensee shall obtain and deliver to the Vail Recreation District a policy of insurance issued by an
insurance company licensed in the State of Colorado indicating that the licensee has obtained
general public liability insurance in the limit of one million dollars ($1,000,000) for injury to any
person and two million dollars ($2,000,000) for bodily injury in the aggregate and a minimum limit
for property damage of five hundred thousand dollars ($500,000). The policy shall name the Vail
Recreation District and the Town of Vail as an additional insured and shall contain the provision
that it may not be cancelled or materially altered until after the license term.
11. In the event of any claim arising in connection with this Agreement, whether under a contract or
tort theory, the amount of damages for which the District may be liable to Licensee shall not
exceed the Use Fee required to be paid hereunder.
12. The Vail Recreation District shall determine in its sole discretion whether the premises are over –
saturated with water during the license terms. If the Vail Recreation District makes such
determination, Licensee agrees to not play on the premises until the District, in its sole discretion,
determines that the premises have dried sufficiently. There will be no refunds of use fees during
the license date because of weather related issues.
13. The Vail Recreation District reserves the right at any time to enter onto the premises to review
licensee actions and/or for any other purpose.
{00182167.DOC / 2}
14. The Licensee shall provide for appropriate policing of premises to maintain public peace and order,
and enforce policies and overall adherence to the terms of the Agreement.
15. The Vail Recreation District shall provide basic trash and toilet facilities to the licensed premises. It
is the sole responsibility of the Licensee to provide and pay for additional trash and toilet
amenities above and beyond what is provided on a standard basis when size of event dictates such
need. The District shall work with the Licensee to determine whether additional trash and toilets
are required. ***Licensee will be required to supply bear proof dumpsters and additional
portalets at some locations***
16. Licensee agrees to observe and comply with all laws and regulation of the Vail Recreation District
and the Town of Vail, State of Colorado and the United States of America.
17. It is the Licensee’s sole responsibility to inform all parties and invitees , the obligations, rules and
written policies of this license and the enforcement thereof.
18. Licensee shall be prohibited from selling any merchandise on the premises unless s/he obtains a
transient vendor’s license from the Town of Vail prior to the event. The District reserves the
option to charge the Licensee a commission on all merchandise sold on the licensed premises
during the agreement
19. The Vail Recreation District has an exclusive contract for Food and Beverage sales on the premises
with Scott O’Connell 970-479-2448, soconnell@vailrec.com Additional Food and Beverage sales
need to be negotiated with the District contractor.
20. The terms and rights and obligations contained within this Agreement are subject to the terms of
the long-term Intergovernmental Lease Agreement between the District, as lessee, and the Town
of Vail, as lessor.
21. The Licensee certifies that the Licensee shall comply with the provisions of Section 8-17.5-101 et
seq., C.R.S. The Licensee shall not knowingly employ or contract with an illegal alien to perform
work under this Agreement or enter into an agreement with a subcontractor that knowingly
employs or contracts with an illegal alien. The Licensee represents, warrants, and agrees that it
has confirmed the employment eligibility of all employees who are newly hired for employment to
perform work under the Agreement through participation in either the E-Verify Program or the
Department Program described in Section 8-17.5-101, C.R.S. The Licensee shall not use either the
E-Verify Program or the Department Program procedures to undertake pre-employment screening
of job applicants while the public contract for services is being performed. If the Licensee obtains
actual knowledge that a subcontractor performing work under this contract knowingly employs or
contracts with an illegal alien, the Licensee shall: (i) notify the subcontractor and the
[District/Town] within three days that the Licensee has actual knowledge that the subcontractor is
employing or contracting with an illegal alien; and (ii) terminate the subcontract with the
subcontractor if within three days of receiving such notice, the subcontractor does not stop
employing or contracting with the illegal alien, unless the subcontractor provides information to
establish that the subcontractor has not knowingly employed or contracted with an illegal alien.
{00182167.DOC / 2}
The Licensee shall comply with all reasonable requests made in the course of an investigation by
the Colorado Department of Labor and Employment. If the Licensee fails to comply with any
requirement of Section 8-17.5-102(2), C.R.S., the [District/Town] may terminate this Agreement
for breach and the Licensee shall be liable for actual and consequential damages to the
[District/Town]. If Licensee participates in the Department Program, Licensee shall provide the
affirmation required under Section 8-17.5-102(5)(c)(III), C.R.S., to the District.
22. Licensee, if operating as a sole proprietor, hereby swears or affirms under penalty of perjury that
Licensee (i) is a citizen of the United States or legal permanent resident or otherwise lawfully
present in the United States pursuant to federal law, (ii) shall comply with the provisions of Section
24-76.5-101 et. seq., C.R.S., and (iii) shall produce one of the forms of identification required by
Section 24-76.5-103, C.R.S., prior to the use of the premises.
23. To the extent this Agreement may be construed to be a “sole source government contract” within
the meaning of Sections 15 through 17 of Article XXVIII of the Colorado Constitution, and to the
extent these constitutional provisions have not been enjoined or invalidated by a court of
competent jurisdiction, Section 15 and Section 17(3) of Article XXVIII of the Colorado Constitution
are hereby incorporated in this Agreement.
LESSOR: VAIL RECREATION DISTRICT
BY:_____________________________________________________________________
Signature Date
Print Name and Title
LICENSEE:__________________________________________________________________
BY:_____________________________________________________________________
Signature Date
Print Name and Title
Address:_________________________________________________________________
Phone Number:______________________________Cell Phone:____________________
Email Address:____________________________________________________________
TEAM GROWTH PLAN
FOR
TERRITORY LICENSEES
1
Kick It Soccer
2
Team Growth Plan
*Goal: To increase team numbers in every market for the 2021 Kick It 3v3 Soccer Tour
Target:
1.Email Blasts:
•Email Blast to Kick It data base of prior year participants (if applicable)
•Email Blast from Host Soccer Club coaches, team contacts, team managers, players, and parents
•Email Blast from Referee Assigner to all referees in data base, offering a kick -back for teams registering using
promotional code (we will have to determine how we do this depending on system)
•Email Blast from Other Soccer Clubs to their coaches, team contacts, team managers, players, and parents,
offering a kick-back for teams registering using promotional code
•Email Blast from the Playing Site to their data base, offering a kick -back for teams registering using
promotional code
•Email Blast from First Aid to their data base, offering a kick -back for teams registering using promotional
code
•Email Blast from other Youth Organizations in the community, offering a kick -back for teams registering
using promotional code
•Email Blast from local sports commissions and CVB’s, offering a kick -back for teams registering using
promotional code
•Email Blast to the state youth soccer association distribution list (look into cost associated with obtaining
this list or emailing to this list, and request approval)
3
Team Growth Plan -Continued
2.Direct Mail:
•Direct Mail to Kick It data base of prior year participants & purchased databases
•Direct Mail to the state youth soccer association distribution list (look into cost associated with
obtaining this list or mailing to this list, and request approval)
3.Distribution of Marketing Materials:
•Place Registration Materials at Host Soccer Clubs and playing sites
•Place Registration Materials at Other Soccer Clubs, offering a kick-back for teams registering using
promotional code
•Place Registration Materials at the Playing Site
•Place Registration Materials at other Youth Organization sites in the community, offering a kick-back
for teams registering using promotional code
•Place Registration Materials at local sponsors’ places of business (coffee shops, rec centers,
restaurants, local stores)
•Place Registration Materials at national sponsors’ places of business
•Distribute Registration Materials at local youth, high school, college, and professional games and
tournaments
•Place Registration Materials in all Media Driven Retail Outlets
•Place Registration Materials in Sports Related Hangouts
•Keep a Distribution Log of all materials handed out
4.Press Releases:
•Focus on announcing the Site, Basic Information, National Sponsors, Local Sponsors, Rights Holders,
Registration Deadline, Special Promotions, Guest Appearances, Giveaways, etc.
4
Team Growth Plan -Continued
5.Website Marketing:
•Attract the most traffic we can to our website (not just to obtain new visitors) but to keep prior
participants coming back
•Use the power of Social Networking sites
6.Local Media Partners:
•Gain on-air promotional media spots
7.Monthly/Quarterly Kick It Newsletter:
•To communicate to our participants on a more personal level
8.Utilize Partnership:
•Distribute Marketing Materials all over, including postcards and posters
9.USSSA, USYSA, US Club and the MLS:
•Utilize national organizations’ database and contacts to spread the Kick It brand
5
Establish a Local Operating Committee
Our local Kick It operating committee in each market should include 12 positions, each of whom is responsible
for the following and will meet regularly with the Event Director. Each individual will be responsible for
his/her assigned area and will be asked to generating leads for additional teams.
1. Team Marketing (Host Club)
2.Referee Assignor
3.Set up and break-down of event site (Host Club)
5. Game Day Management and Scoreboard (Host Club)
6. Contests and Festival/Sponsorship Village (Host Club)
7. Site Maintenance, Trash and Toilets (Host Club/Hired)
8. Awards Distribution (Host Club)
9. Concessions and Water (Site or Host Club)
10. Site Manager (venue) (Site or Host Club)
11. Parking, Security and Communications (Hired)
12. First Aid (Hired)
Where do you get people for the these positions that were just described?
1.Host Soccer Clubs and additional soccer clubs
2.Youth soccer team parents
3.Youth basketball and football team parents
4.College sports management department
5.Sports commission
6.Social club –Lions, Rotary, Optimist, etc
Meet with the members of this committee regularly to discuss their needs and to discuss marketing until you’ve
reached your team goal.
6
Local Team Marketing Manager
Target Markets
1. Males/Females, age 5-18 who competitively participate in soccer through a club or youth organization.
2. Males/Females, age 5-18, who don’t necessarily play at a competitive level, but who have an affinity for
the game
3. Males/Females, age 14-18, who are high school soccer players.
4. Males/Females, age 18-22, who currently participate in college intramural programs or are a part of a
college team
5. Males/Females, age 19-35, out of high school and college, may/may not have played high school or college soccer,
have an affinity for the game and likely play soccer at a serious competitive or recreational level
6. Kids who participate in soccer camps
7. Other?...
7
*Goal is to reach youth athletes and coaches between the ages of 5 -18 who are already involved in, or want to
participate in, soccer
*Contacting clubs, recreational and competitive leagues, and other organizations, will give us access to large
numbers of kids already a part of the soccer world.
Action Plan:
1.Personally contact and grow a list of YMCA’s and youth organizations in each community. Offer incentives or a
free team registration fee for an underprivileged member of their community to attend our events in exchange
for advertising our event.
2.Make as many personal contacts with soccer clubs, coaches and tournaments. Offer incentives if they bring
multiple teams to the tournament. Ask them to help promote our event by Kick It marketing materials in their
clubs, during practice, at games, etc.
3.Pass out marketing materials, flyers, postcards, etc. at youth games and tournaments
4.Show Kick It’s tie -in to these other organizations by including links on our websites, mentions in press releases
and email blasts, etc.
5.Grow a list of ambassadors in each market who will distribute information and have an “in” in various clubs and
tournaments
Major Youth Tournaments
1. Contact tournament officials and get permission to hand out forms to athletes and spectators
2. Cross promote events through website and e -mail blasts.
Youth Soccer Organizations
8
High School Athletes and Coaches
*Goal is to attract high school athletes between the ages of 14 -18
*We not only want to reach out to soccer players, but also high school athletes involved in other sports as
well (football, track, basketball, etc.)
*We also want to reach out to students who might not play on the high school teams, but that have an
affinity for the game
Action Plan:
1. Contact athletic director and head soccer coaches and ask them to pass out forms to their athletes,
parents, staff, students, etc. Offer free team entry for their team in return.
2. Partner with booster clubs and offer $5 team in return for their marketing help, as well as their volunteer
efforts in running the event.
*Goal is to reach out to, and build relationships with, local organizations and groups within the
community. These relationships could potentially be very beneficial in the operations and support
of our events, as well as growing our team numbers.
Action Plan:
1.Meet and speak to local Sports Commissions -sell them on the value of our events in their community.
2.Research local CVB’s and their mandates -sell them on the value of our events in their community and why they should assist us. (This not only can assist in grass -roots marketing, but in potentially saving money on operational items from companies that they can recommend.
3.Parks and Recreation Departments-Get to know the people that not only run the facilities, but the management as well. If they get to know you, they will not only let you distribute materials at the center’s, but they will do it for you.
4.Research winter/spring Sport Fairs (held in schools, malls, recreation centers, etc.) to set up a booth at. Have a raffle at the booth or give out Kick It mementos to encourage people to come to your booth
5.Research community newspapers and place ads. If they want to charge us, try to offer a trade where they can use our event in a promotion or they can set -up at our event showcasing their paper. Community papers are typically non-profit and do not fall under the radar for any media rights
holders, but it is always best to still run it by them if you have one in that market .
9
Local Organizations and Community Efforts
10
*Goal is to use the club’s face -time with coaches and database to get information about Kick It to soccer teams.
1. Contact each of the youth soccer clubs (within 50 miles of site) and request to make a two minute speech at a
coaches gathering. Ask each coach to provide his contact information and reach out within one week via e -mail and
telephone to invite the coach and his kids to the tournament.
2. Ask each of the clubs to send out an email blast to their database about our event. In exchange, we will use their
logo on our website, write the email for them, and ask for a copy when sent.
League Coaches Meetings and Email Distribution
Lists
11
*Goal: 90% of all teams from the previous year should play this year, 80% from 2 years ago, and so on.
Action Plan:
Step 1: 9 weeks prior to registration deadline: Meet with Event Director and quantify the prior year numbers list.
Review the marketing materials and each e-mail in the marketing campaign.
Step 2: 8 weeks prior to registration: 2005-2008 Kick It lists to be emailed.
Step 3: 6 weeks prior to registration deadline: Event Director will generate the first e-mail informing athletes of the
2021 Kick It season, sponsors, and intro to Kick It.
Step 4: 4 weeks prior to registration deadline: Event Director will generate the second e-mail, specific to each event,
announcing site, date, registration deadline.
Step 5: 2 weeks prior to registration deadline: Event Director will generate the third e-mail requesting an action to
register.
Step 6: 1 week prior to deadline: Event Director will generate the fourth e-mail “Deadline is approaching.”
Step 7: Friday 3 days prior to deadline: Event Director will generate “Last Chance: Registration deadline is Monday at
midnight.”
Marketing Prior Year Players
12
First Email: 8 Months prior to registration deadline:
-Announces 2021 season, sponsors, and intro to Kick It
-Directs traffic to the Kick It website to register
Second Email: 6 Months prior to registration deadline:
-Emails are specific to city.
-Announces date, site, registration deadline, etc.
-Sponsor logos, site logos, local sponsor logos included
-Directs traffic to Kick It website to register
Third Email: 4 months prior to registration deadline:
-"TWO weeks left to register” –Early Deadline
-Date, Site, and stresses the registration deadline
-Sponsor logos, site logos, local sponsor logos included
-Directs traffic to Kick It website to register
Fourth Email: 2 months prior to registration deadline:
-"ONE week left to register"
-Registration deadline stressed
-Date, site, and any other info specific to that tournament
-Sponsor logos, site logos, local sponsor logos included
-Directs traffic to Kick It website to register
Fifth –tenth Email: Tuesdays, weekly prior to registration deadline:
-“Last Chance to Register”
Email Blast Themes
13
Press Release Campaign:
Action Plan:
*Event Director will generate and send out 3 different press releases to all media outlets in and around the
event city.
1.10 weeks prior to registration deadline : Announces site, basic information, registration details
2.6 weeks prior to registration deadline : Announces site, basic information, local sponsors, rights
holders, online registration
3.3 week prior to registration: Announces site, basic information, local sponsors, rights holders, Team
check-in/Packet Pickup, Registration deadline
4.10 days prior to registration: Announces site, basic information, local sponsors, rights holders, Team
check-in/Packet Pickup, Registration deadline
**Additional press releases, focusing on special promotions, guest appearances, giveaways, etc., will be
sent on an event by event basis.
Press Releases
14
* Goal is to attract the most traffic we can to our website. Not just to obtain new visitors, but to keep old ones
coming back. We want references to our websites to be visible to every one in the community and in every
way we can.
References, links, and click throughs to www.kickit.com and www.nasportsgroup.com
-Email blasts
-Press releases
-Marketing Materials
-All other printed materials (post cards, flyers, posters)
-Newsletters
-Main line voicemail message
-The event playing site
Website Marketing
15
•*Goal is to increase Hispanic participation in current Kick It tournaments while creating new
Hispanic themed events.
•Partner with MLS Youth Clubs and Academy's
•MLS Hispanic heritage outreach
•Partner with local indoor complexes and rec-centers in Hispanic areas
•Partner with Hispanic and adult leagues
•Promote tournament in Mexican magazines, newspapers, businesses
•Connect with the Hispanic Chamber of Commerce and CVB to identify local soccer clubs with high
Hispanic participation
•Target youth and adult leagues while offering customer service and marketing in both Spanish and
English
•Promote Hispanic professional teams and games through Kick It social media sites, email blasts,
website
•Coordinate promotional items with national, local and regional sponsors to accommodate Hispanic
teams and players
Increase Hispanic Participation
16
Due to the power of new technology, we can attract more participants to our properties
Action Plan:
•Make participants and prospects aware of our presence on these sites
•Promote our events through the various applications (events, messages, notes, etc.)
•Personal updates, blogs, linked In, Instagram, Twitter, Facebook etc.
Social Networking Sites
17
Local Media Partners
*Goal is to acquire local media, either in radio, television, or print to produce a 6-8 week schedule
promoting the event
Action Plan:
1.Contact all local media outlets in the market
2.For radio and television, the goal is to create a combination of 10-30 second spots
18
*Our goal is to communicate to our participants/customers on a more personal level per market and as
a tour. We not only want to connect people to the Kick It brand, but build Kick It as a brand in the world
of soccer .
Emailed Quarterly Newsletter through Registration System:
Newsletter to be sent to all prior and current Kick It participants, prospects, or sports related
institutions/outlets
Will Include:
-Results and rankings
-Kick It related news/schedule
-General soccer articles
-Training tips/newest trends
-Profiles of athletes, players, and teams
Monthly Kick It Newsletter
19
*USSSA: Unites States Specialty Sports Association
The USSSA is a non-profit, sports governing body founded in 1968. Currently USSSA governs 13 sports
across the US, Puerto Rico, various US Military bases, and Canada and has a membership of over 3.2
million.
Action Plan:
-Ultimate goal would be to partner with them and become the official soccer tour of the USSSA.
-We want to attend the National USSSA Convention
-Discuss ideas of how they can help grow Kick It team numbers locally
-Many clubs have switched from USYSA to US Club or USSSA. Capitalize on partnerships in each market
USSSA
20
“US Youth Soccer is the largest member of the United States Soccer Federation, the governing body
for soccer in the United States. US Youth Soccer is a nationwide body of over 600,000 volunteers and
administrators, and over 300,000 dedicated coaches, most of who also are volunteers. US Youth
Soccer registers over 3,000,000 youth players between the ages of five and nineteen. US Youth Soccer
is made up of 55 member State Associations; one in each state, and two in California, New York, Ohio,
Pennsylvania and Texas.
US Youth Soccer is non-profit and educational organization whose mission is to foster the physical,
mental and emotional growth and development of America's youth through the sport of soccer at all
levels of age and competition. Our job is also to make it fun, and instill in young players a lifelong
passion for the sport”.
Action Plan:
1. Form a partnership in which the winners of USYSA tournaments receive a complimentary berth in a
Kick It tournament.
2. Cross promote organizations via websites, e-mail blasts and press releases.
3.Obtain the database of current USYSA athletes and members and use for prospective participants in
Kick It events
3.Sanction
U.S. Youth Soccer Association
21
MLS Partnerships
1. Website and E-Mail Marketing:
-Connect with MLS youth clubs
-Website recognition on the home page of MLS team
-Rotating banner ad on the home page to promote
Kick It 3v3
2. Pre-event Marketing:
-Logo recognition on forms and flyers
-Promotion at MLS team’s home games
3. Game tickets:
-Offer discounts to our event for attendees at MLS games
(and visa versa)
4. On-Site Marketing:
-MLS team can provide a 10x10 tent and table to set a
booth on site
-MLS players at the event
-Merchandise sold on site
5. MLS ticket sales partnership
-offer discounts on website
-NASG received % of sales
22
•Streamline marketing efforts and branding with World cup
•Cross market with FIFA and global soccer campaigns
1.Onsite game branding & block
a)Promote individual games
b)Live updates (scores)
2.Kick It FIFA/World Cup gear
a)Sales
b)Raffle
c)Winner/loosers contest
3.Screening
FIFA World Cup Cross Marketing
LICENSEE PROGRAM
KICK IT 3v3 Soccer
Founded in 1990, KICK IT 3V3 is the original small -sided soccer tour.
“A tour built by the players, for the players”
KEVIN GARNETT
Owner
Big Ticket Sports
NBA World Champion
Most Valuable Player
15x All Star
Olympic Gold Medalist
Basketball Hall of Fame Inductee
Overview
•KICK IT -EXPERIENCE COUNTS!
•Kick It revolutionized small-sided soccer in the US
with the invention of 3v3 tournaments in 1990
•Kick It 3v3 Soccer is a series of indoor and outdoor,
small-sided soccer tournaments, leagues and
programs for male, female, and coed teams of all
abilities, ages four through adult
•Teams consist of 3 players and up to 3 substitutes,
divided by age and playing ability
•Games are fast paced and high scoring
•Each game is two 12-minute halves played with no
goalkeeper
•Each team plays a minimum of four games per
tournament and as many as seven games
•Playing Field is 25 yards x 35 yards
PARTICIPANT OVERVIEW
6-12 13-15 16-19 20+
59%21%
9%
11%
49%
51%
< $40K
$40K -$75K
$75K -$100K
> $100K
55%
28%
11%
6%
34%
11%
25%17%
9%
4%The majority of Kick It participants range in age from
6 to 14.They are middle -to-upper class with
professional,highly educated millennial parents.Kick
It events are typically within a 30 mile radius of a
large metropolitan area.
BECOME A KICK IT
LICENSEE
For the first time ever, Kick It has
created a territorial licensing
program, allowing local operators an
opportunity to own and operate
local Kick It tournaments, leagues
and camps. The annual License Fee
of just $500 grants each Licensee
exclusive territorial rights for each zip
code.
TERRITORIAL RIGHTS
•Each licensee has exclusive rights to
operate tournaments within their
exclusive territory.
•Operate leagues throughout the year
including collection of team
participation fees
•Hold 3v3 skills camps to perfect 3v3
passing, shooting and 1v1 skills.
•Licensees shall receive an
Operational Manual on how to
operate a successful sports business!
LOCAL SPONSORSHIP
RIGHTS
•Presenting Sponsor
•Branded Inflatables and activity zones
•Branded “Stadiums”
•Banners
•Wind Flags
•Website
•Social Media
•Event Equipment rental/ownership
options
Operations Manual
•Licensees shall receive an Operational Manual to operate a successful sports
business which shall include:
•League, Tournament and Camp Operations
•Sponsorship marketing
•Game Officials
•Event Management
•Online Registration platform training and support
Licensees have access to
the Kick It event
registration platform which
will allow you to list your
events at Kickitsoccer.com
and manage all aspects of
league registration
including tracking sales.
KICKITSOCCER.COM &
EVENT REGISTRATION PLATFORM
ESPORTS
•Each Licensee will have the option to own
their esports club representing their territory
which includes free entry in esports online
events as a member team in the Esports
Battle League.
•Licensees will also have the option to hold
esports activations at events.
NATIONAL AND
INTERNATIONAL
CHAMPIONSHIPS
Qualifiers from around the
country are invited to compete for
a national championship in Vail,
Colorado and the Kick It World
Cup to be held in Lakeland, Florida
2021.
SUMMARY OF BENEFITS
•Exclusive Territorial Rights
•Events on Kick It website
•Territorial rights to operate leagues, tournaments,
camps and esports for all ages
•Revenue opportunities
○Tournament, League and Camp registration fees
○Local sponsorships and On-site KI Merch sales
○Concessions, ticket sales for raffles, etc.
•Marketing Rights
•Invitation to Kick It Regional, National Championships
and Kick It World Cup
•World Class support from KI Home Office Staff
PROJECTED BUDGET
Number of Teams 50 100 150 200 300
Season Games 200 400 600 800 1200
REVENUES
Tournament Reg. Fees @$210 ea $210 $10,500 $21,000 $31,500 $42,000 $63,000
League Registration Fees @$350 ea $350 $17,500 $35,000 $52,500 $70,000 $105,000
League Sponsorships Projection based on $15 per team $750 $1,500 $2,250 $3,000 $4,500
Total Revenue $28,750 $57,500 $86,250 $115,000 $172,500
EXPENSES
Field Rental - Indoor/Outdoor 2 full size fields/Hr rental @ $60 per hour X 8 Hrs$960 $960 $1,440 $1,920 $1,920
Referees $20 per hour or $10/game @ 2 gms/hr $2,000 $4,000 $6,000 $8,000 $12,000
Staff $500 $500 $1,000 $1,000 $1,500
Insurance $500 $1,000 $1,500 $2,000 $2,500
Registration platform 4.5% + $10 per team $973 $1,945 $2,918 $3,890 $5,835
Marketing Average $10 per team $500 $1,000 $1,500 $2,000 $3,000
Awards Averarge $15 per team $750 $1,500 $2,250 $3,000 $4,500
Total Expenses $6,183 $10,905 $16,608 $21,810 $31,255
Net profit per season $22,568 $46,595 $69,643 $93,190 $141,245
ANNUAL NET PROFIT 3 seasons - Spring/Summer/Fall $67,703 $139,785 $208,928 $279,570 $423,735
One Time Equipment Expenses
Kick It Equipment Starter Package - 2 Tents, 4 Feather Banners $1,500
3v3 Goals $0 - $5000
Creative League Banners/Signage $500
Website $1,000
TOTAL $3,000
Big Ticket Sports LLC make no representations or warranties as to the accuracy of such information and accept no liability therefor.
Investors should conduct their own due diligence, not rely on the financial assumptions or estimates displayed, and are encouraged to consult with a financial advisor, attorney, accountant, and any other professional that can help you to understand and assess the risks associated with this opportunity.
Prospective licensees should conduct their own due diligence, not rely on the financial assumptions or estimates displayed, and are encouraged to consult with a financial advisor, attorney, accountant, and any other professional that can help you to understand and assess the risks associated with this opportunity.
Any financial projections, forward looking statements or returns shown are illustrative examples only.
There can be no assurance that any valuations or projections provided are accurate or in agreement with market or industry valuations.
NEXT STEPS
•Submit Application
•Sign Licensing Agreement
•Payment of Licensing Fee
•Selection of Team name & logo
•Added to Kick It Website
•Receive Operations Manual
FOR MORE INFORMATION
contact@bigticketsportsllc.com
•
•
Event Recap: Kick It 3v3 World Championships
2019
October 10, 2019
Kick It 3v3 World Championships 2019:
July 26-28, 2019
Mike Hix
Phone: (720) 379-7903
mikeh@bigticketsportsllc.com
2
Dan Cramer
Phone: (303) 949-5773
danc@bigticketsportsllc.com
Overall Event Highlights & Successes
3
•Increased attendance, both team participation and spectator counts by 15 -20% thus further enhancing the total
guest experience.
•Kick it brought in two corporate sponsors.
1.) FC Schalke 04 German Bundesliga Soccer (two youth soccer coaches taught clinics to the children
while their mascot, Erwin, cheered on)
2.) GoGo squeeZ (distributed samples to all players and spectators as well as added a speed kick
activation)
•Retained a videographer that professionally captured the event. We will use this video to promote our brand
awareness on all of our social media outlets. We will also use this video to market toward Vail 2020.
https://www.dropbox.com/s/0uvwk6vxtf4yyf5/Kick%20It%203v3%204K.mp4?dl=0
•25% of the teams traveled from out of state: Texas, New Mexico, Wyoming, Georgia, Connecticut, Oklahoma,
Illinois, and Iowa. We also had a German and Mexico International presence.
•King of the Pitch (scheduled for Friday, but moved to Saturday due to rain) had an incredible turnout drawing
attention from EVERYONE in the plaza. There was a 50/50 split participation from competitors at the event, and
tourists in the village.
https://www.dropbox.com/s/0uvwk6vxtf4yyf5/Kick%20It%203v3%204K.mp4?dl=0
Estimated Attendance Results
4
•Was this the attendance you expected?
•Yes, we saw a 20% increase in both team counts and spectators.
•How would you impact attendance next year?
•Kick It was recently bought by Big Ticket Sports LLC (BTS). BTS is owned by
Kevin Garnett, former NBA player and current Hall of Famer. We plan to roll
out a brand new season, with potential new corporate sponsors. We are
expanding our national footprint by exploring other regions which will result
in bringing more teams to Vail. BTS is in the planning stages of adding
additional resources and staff. We are adding agencies to help sell
sponsorships and grow our social media presence, nationwide.
•Number/percentage of people who came specifically for event: 90+%
•Number/percentage of people who attended the event last year:65%
Estimated Attendee Profile Results
5
•Attendees came from (local, regional, out of state, international):
•Local: 1000 (This includes Vail soccer teams and King of the Pitch)
•Regional: 8350
•Out of State: 2,000
•International: 150
Kick It expected at least 90% overnight visitors due to the multi -day tournament
as well as teams that qualified through the program to play in the Vail
Championships.
Kick It aims to increase visitors by actively marketing the event to a database of
over 100,000 families, and travel packages offered.
Estimated Spending Results
6
•Estimated average spending per person:
•Dining: $62
•Shopping: $28
•Lodging: $40
•Recreation: $56
•Other Activities: $21
•Total average spending per person: $207
•Town of Vail spending the event/program generated:
Formula: # of attendees x total average spending = 1,345,000
NPS (Net Promoter Score)
7
Attendee Response: How likely is it that you would recommend this event to a
friend or colleague?
Most attendees would give a Net Promoter Score of a 9. Soccer players love to play
in the Vail setting, and most of these soccer players who have a niche for the 3v3
format are usually diehard soccer players/repeat customers.
Parents enjoy the fact that Vail is a destination event, so that they can not only
have fun seeing their child play in a competitive soccer tournament, but they can
enjoy the various activities Vail has to offer.
Event Strengths & Weaknesses
8
•How did the event exceed expectations?
•We were very pleased with the turnout of our team participation counts this year,
especially out of state guests. We increased 20% from last year’s Vail event. It was
a safe environment with healthy competition.
•What are areas for event improvement?
•We would like to strive to make this a true World Championship. We would like to
see a 50/50 split between out-of-state and Colorado teams.
•How did this year’s event compare to last year?
•This year’s event was larger in terms of team counts with a larger portion of
international/out-of-state teams. Our corporate sponsor, FC Schalke 04 hosted
clinics by German Bundesliga youth professionals. King of the Pitch, on Saturday
night, in Solaris Plaza was quite a success. Not only did we draw from the majority
of soccer teams participating in the event, but also people that were visiting vail of
their own fruition. Overall we saw an increase in team count from 134 teams to
152 teams. This year, we were able to have more giveaways for teams winning, as
well as teams participating. We gave away t-shirts, scarfs, trophies, and
sponsorship samples.
Vail Brand Compatibility
The Premier International Mountain Resort Community
9
•How did the event /program support the Vail Brand?
•Kick It 3v3 is a family -oriented experience that promotes healthy soccer fun for all active
families. We produce more than 50 events annually which includes 15,000 players and
30,000 supporters that value health and wellness, and celebrate a lifestyle that is based on
inclusion, accessibility and making memories. Our constituents pair perfectly with the Town
of Vail and all that it offers and represents. Our participants and their families are middle -to-
upper class; enjoy recreational activities; and, frequently travel to year round resort
destinations to enjoy active outdoor experiences. Additionally, our events are culturally
diverse. Through our efforts with our European partner, FC Schalke 04 we leveraged the
global interest in soccer with the notoriety of Vail to deliver a story that drove excitement
and intrigue in the world of 3 -on-3. Playing soccer at Vail, a place that’s “like no place on
earth” can be quite exhilarating.
Community Contribution
10
•How did the event impact Vail’s sense of community?
•Kick it 3v3 brought over 900 families to the town of Vail to
build memories that will last a lifetime. Most of those
families stayed overnight at Vail, thus allowing families to
experience the rich life-activities that Vail community has
to offer. By bringing such a large event to the town of Vail,
it gives a sense of an overwhelming participation in local
attractions, such as restaurants, mountain activities, and
hotels. Our event brings sport awareness to the town of
Vail, and adds to the overall success of the community by
Vail constituents participate in future sporting events.
Topline Marketing Efforts
11
•What are the top 3 successful marketing tactics, executions or results from your
event/program?
•Marketed and promoted the Town of Vail at Kick It qualifying tournaments
throughout the nation along with our Golden ticket giveaway. For all winners
throughout the country, a golden ticket was awarded to them for a free entry
into the event.
•Extensive email and social media campaigns.
•Press release/advertisements with Kick It’s Partners including FC Schalke and
GoGo squeeZ were distributed via social media by professional soccer player,
Weston McKennie. Weston McKennie played as a youth in Kick It 3v3, and now
represents the United States on the National Team and plays for the German
club, FC Schalke 04.
Potential for Growth & Sponsorships/Media Exposure
12
•How do you see the event evolving next year?
•As our company was just recently bought out by Big Ticket Sports LLC, we plan to roll out an
extensive 3-on-3 soccer tour with several perspective new sponsorships. We are expanding into
new territories providing the Kick It experiences to new players around the country. We do see a
trend that will certainly increase participation in next year’s Vail event.
•What sponsors do you plan to target next year?
•We will continue to target sponsors that promote health-conscious nutritional products for
children and families. Kick It plans to have both FC Schalke and GoGo squeeZ return for the 2020
season.
•How will you leverage media exposure and extend the marketing reach next year?
•We will continue our efforts to invest in the promotion of our brand as well as those of our
partners. Expansion of social media exposure is one of our main focuses this year which will
increase the depth and breadth of our coverage. We have added an agency to assist us with
these social media efforts called Today’s Business.
Sustainability Efforts
13
•What measures were taken at your event/program to support the environmentally -friendly goals of the
Town of Vail?
•Kick It partnered with Vail Parks and Recreation for sanitation services in addition to
encouraging participants to carpool, walk, or use bikes when in the Town of Vail. These
reminders were sent to our contacts prior to the event and were included in the team bags
each team received at check-in.
•What waste reduction methods were used during your event/program?
•Trash and recycling bins were placed on all fields and Kick It staff cleaned any leftover waste
on fields at the conclusion of each day that the event was held.
•How could you improve on sustainability efforts for next year’s event?
•Next year we are going to reduce our plastic footprint for the weekend by having water
stations, and promote carpool efforts when traveling to the tournament
Event Budget
14
Item $
Total Event Budget:$60,095
CSE Funds:$30,000
Cash Sponsorship (not CSE):$4,000
In-kind Sponsorship:$0
Marketing Budget:$14,800
Profit & Loss:$11,905.00
How did you use the CSE funds?
(marketing, operations, staff, venue,
etc.)
Marketing, Operations,
and staff.
15
16
17
Kick It 3v3 World Championships: July 26-28,
2019
18
Kick It 3v3 National Soccer Tour
Big Ticket Sports LLC
Phone: 1-888-831-2480
Kickit3v3@bigticketsportsllc.com
www.KickIt 3v3.com
Big Ticket Sports LLC – Kick It 3v3 Soccer
Owner – Kevin Garnett
CEO – George Daniel
EVP – Dan Cramer
Dir Operations – Mike Hix
Attachment: KI-Video.mp4
This file format cannot be displayed in a PDF.
Attachment: KI-Video-2.mp4
This file format cannot be displayed in a PDF.
Contacts: Mike Hix
First Name:
Mike
Last Name:
Hix
Linked User Form
brandonf@bigticketsportsllc.com
2019 CSE Reviews: 21010211
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21010215 No
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21010217 No
21010218 No
21010219 No
21010220 No
21010210 No
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Kick It 3v3 Soccer - 2021 Summer National Championships
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2019 CSE Reviews: 21010212
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